{"id":2633,"date":"2020-08-19T12:22:43","date_gmt":"2020-08-19T12:22:43","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=2633"},"modified":"2024-08-05T12:13:27","modified_gmt":"2024-08-05T09:13:27","slug":"yesil-pazarlama","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/yesil-pazarlama","title":{"rendered":"Ye\u015fil Pazarlama (Green Marketing) Nedir?"},"content":{"rendered":"\n<p> Ye\u015fil pazarlama deyince, akl\u0131n\u0131za ekolojik, \u00e7evre dostu gibi \u00e7a\u011fr\u0131\u015f\u0131mlar gelebilir fakat bunun pazarlama ile ne ilgisi oldu\u011funu kestiremeyebilirsiniz. \u00c7\u00fcnk\u00fc bir hayli yeni say\u0131labilecek bir kavram oldu\u011fu kesin. Asl\u0131nda pek \u00e7ok pop\u00fcler marka Ye\u015fil Pazarlama y\u00f6ntemini uygulad\u0131 ve ba\u015far\u0131l\u0131 sonu\u00e7lar ald\u0131.<\/p>\n\n\n\n<p>Neredeyse\nher kavramda oldu\u011fu gibi, Green Marketing kavram\u0131 da Amerika\u2019da, bir \u2018ekolojik\npazarlama\u2019 konulu konferansta ortaya \u00e7\u0131km\u0131\u015ft\u0131r. Bu konferansta \u2018Green\nMarketing\u2019, pazarlama uygulamalar\u0131n\u0131n enerji t\u00fcketimi, \u00e7evre ve di\u011fer\nt\u00fckenebilir kaynaklar\u0131n \u00fczerindeki olumlu ve olumsuz etkileriyle ilgilenen bir\nbilim dal\u0131 olarak tan\u0131mlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Bu\nyaz\u0131m\u0131zda Green Marketing (Ye\u015fil Pazarlama) nedir? Markalar a\u00e7\u0131s\u0131ndan \u00f6nemi\nnedir? Sorular\u0131n\u0131 cevaplayaca\u011f\u0131z.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/08\/green-marketing-3.png\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/08\/green-marketing-3.png\" alt=\"ye\u015fil pazarlama\" class=\"wp-image-2634\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Green-Marketing-Nedir\"><\/span><strong>Green Marketing Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Green\nMarketing, t\u00fcketiciye y\u00f6nelik ihtiya\u00e7lar belirlenirken, bunun fiziksel \u00e7evre\n\u00fczerindeki olumsuz etkilerini minimum seviyeye d\u00fc\u015f\u00fcrmeyi hedefleyen;\nt\u00fcketicilerin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131larken kaliteyi art\u0131rmaya y\u00f6nelik \u00fcr\u00fcnlerin\ntasarlanmas\u0131 ve geli\u015ftirilmesi i\u00e7in uygulanan bir pazarlama stratejisidir.<\/p>\n\n\n\n<p>Bu\npazarlama y\u00f6ntemine y\u00f6nelik baz\u0131 terimler \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ye\u015fil \u00dcr\u00fcn:<\/strong>\nBu \u00fcr\u00fcnler \u00e7evreyi kirletmez, do\u011fal kaynaklar\u0131 daha az t\u00fcketir ve geri\nd\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir malzemelerden \u00fcretilir. T\u00fcketicilerin ye\u015fil \u00fcr\u00fcnleri sat\u0131n\nalma e\u011filimi daha fazlad\u0131r.<\/li>\n\n\n\n<li><strong>Ye\u015fil Fiyat:<\/strong>\n\u00c7evreye minimum d\u00fczeyde zarar vermek i\u00e7in \u00fcretilmi\u015f olan \u00fcr\u00fcnlerin girilne\nmaliyeti, \u00fcr\u00fcn\u00fcn fiyat\u0131n\u0131 da ekiler.<\/li>\n\n\n\n<li><strong>Ye\u015fil Da\u011f\u0131t\u0131m:<\/strong>\n\u00dcr\u00fcnlerin sat\u0131\u015f\u0131ndaki lojistik planlar\u0131n; arac\u0131n yak\u0131t\u0131, ta\u015f\u0131ma s\u0131kl\u0131\u011f\u0131 ve\n\u00fcr\u00fcn\u00fc satacak olan arac\u0131lara olan uzakl\u0131\u011f\u0131 gibi fakt\u00f6rlerin, \u00e7evreye minimum\nd\u00fczeyde zarar verecek \u015fekilde planlanmas\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>Ye\u015fil Paketleme:<\/strong> \u00dcr\u00fcnlerin paketlenmesinin \u00e7evre dostu ve geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir\nmalzemelerden yap\u0131lmas\u0131; paketin \u00e7e\u015fidine, boyutuna dikkat edilmesi ve\npaketlemede kullan\u0131lan malzemelerin azami seviyede kullan\u0131m\u0131, ye\u015fil paketleme\nkavram\u0131 dahilindedir.<\/li>\n\n\n\n<li><strong>Ye\u015fil Etiket<\/strong>:\nBu terim, \u00fcr\u00fcn\u00fcn \u00e7evre dostu oldu\u011funu belirten sertifikay\u0131 i\u00e7erir. \u00c7evre dostu\nt\u00fcketicilerin \u00f6zellikle dikkat etti\u011fi nokta, \u00fcr\u00fcnlerin ambalajlar\u0131n\u0131n\n\u00fczerindeki \u00e7evre dostu logolar\u0131d\u0131r. Bu sebeple ye\u015fil etiket de, t\u00fcketici sat\u0131n\nal\u0131mlar\u0131n\u0131 etkileyen bir fakt\u00f6rd\u00fcr.<\/li>\n\n\n\n<li><strong>Ye\u015fil Tutundurma:<\/strong> Tutundurma, asl\u0131nda tutarl\u0131 olmak demektir. \u0130\u015fletmelerin ye\u015fil\npazarlamaya dair belirtti\u011fi t\u00fcm hususlar\u0131n g\u00fcvenilirli\u011finin test edilebilir ve\ntutarl\u0131 olmas\u0131 gerekir.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/08\/green-marketing-1.jpg\"><img decoding=\"async\" width=\"960\" height=\"530\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/08\/green-marketing-1-960x530.jpg\" alt=\"green marketing\" class=\"wp-image-2638\"\/><\/a><\/figure><\/div>\n\n\n<p>Ye\u015fil\nPazarlama y\u00f6nteminde, \u00f6nemli 4S noktas\u0131 bulunmaktad\u0131r. Bu noktalar Ye\u015fil\nPazarlama\u2019n\u0131n temelini olu\u015fturur. Bunlar:<\/p>\n\n\n\n<p><strong>1) Satisfaction (Tatmin):<\/strong> T\u00fcketicilerin istekleri dikkate\nal\u0131nmal\u0131 ve tatmin edilmelidir.<\/p>\n\n\n\n<p><strong>2) Sustainability (S\u00fcrd\u00fcr\u00fclebilirlik):<\/strong> \u00dcr\u00fcnlerin enerji ve kaynaklar\u0131n\u0131n\ndevaml\u0131l\u0131\u011f\u0131 sa\u011flanmal\u0131d\u0131r.<\/p>\n\n\n\n<p><strong>3) Social Acceptibility (Sosyal Kabul\nEdilebilirlik):<\/strong>\n\u00dcretilen \u00fcr\u00fcn ve \u00fcr\u00fcn\u00fc sa\u011flayan i\u015fletme, do\u011fa dostu olarak kabul g\u00f6rmelidir.<\/p>\n\n\n\n<p><strong>4) Safety (G\u00fcvenlik):<\/strong> Sunulan \u00fcr\u00fcnler herhangi bir\ncanl\u0131n\u0131n sa\u011fl\u0131\u011f\u0131na zarar vermemelidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Green-Marketing-Yesil-Pazarlama-Neden-Onemlidir\"><\/span><strong>Green Marketing (Ye\u015fil Pazarlama) Neden\n\u00d6nemlidir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ye\u015fil\nPazarlama (Green Marketing)\u2019n\u0131n en \u00f6nemli etkisinin do\u011faya y\u00f6nelik oldu\u011fu\nolduk\u00e7a net. Bilin\u00e7li \u00fcretim ve kaynaklar\u0131n bilin\u00e7li olarak t\u00fcketilmesi, Ye\u015fil\nPazarlama\u2019n\u0131n en \u00f6nemli \u00f6zelli\u011fi. Peki, Ye\u015fil Pazarlama neden \u00f6nemlidir?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u0131zl\u0131 \u00fcretim ve t\u00fcketimin do\u011furdu\u011fu\nsonu\u00e7lardan biri olan do\u011fal kaynaklar\u0131n bilin\u00e7sizce kullan\u0131lmas\u0131n\u0131n \u00f6n\u00fcne\nge\u00e7ilmesi,<\/li>\n\n\n\n<li>K\u00fcresel \u0131s\u0131nmay\u0131 etkileyen\nfakt\u00f6rlerden biri olmamak,<\/li>\n\n\n\n<li>Do\u011fal dengeyi bozan bilin\u00e7siz\nsanayile\u015fmenin \u00f6n\u00fcne ge\u00e7ilmesi,<\/li>\n\n\n\n<li>\u00c7evre kirlili\u011finin artmas\u0131n\u0131 \u00f6nleme,<\/li>\n\n\n\n<li>Do\u011fal kaynaklar\u0131n t\u00fckenme\ntehlikesinin \u00f6n\u00fcne ge\u00e7ilmesi.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/08\/green-marketing-2.jpg\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/08\/green-marketing-2-960x640.jpg\" alt=\"dijital pazarlama\" class=\"wp-image-2639\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/08\/green-marketing-2-960x640.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/08\/green-marketing-2-480x320.jpg 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/08\/green-marketing-2-192x128.jpg 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/08\/green-marketing-2-768x512.jpg 768w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/08\/green-marketing-2.jpg 1011w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Green-Marketing-Yesil-Pazarlama-Markalar-Acisindan-Onemi-Nedir\"><\/span> <strong>Green Marketing (Ye\u015fil Pazarlama) Markalar A\u00e7\u0131s\u0131ndan \u00d6nemi Nedir?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu\npazarlama y\u00f6nteminin uygulanmas\u0131, markalar a\u00e7\u0131s\u0131ndan da olduk\u00e7a \u00f6nemli ve gereklidir.\nHem t\u00fcketici, hem markan\u0131n kendisi hem de \u00e7evre, Ye\u015fil Pazarlama\u2019n\u0131n kazan\u00e7l\u0131lar\u0131\nolacakt\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Markalar, Ye\u015fil Pazarlama\u2019y\u0131\nama\u00e7lar\u0131na ula\u015fmada bir ara\u00e7 olarak g\u00f6rebilir.<\/li>\n\n\n\n<li>Markalar\u0131n \u00e7evre dostu faaliyetleri,\nrekabet ettikleri di\u011fer markalara kar\u015f\u0131 bir handikap olarak kullan\u0131labilir.<\/li>\n\n\n\n<li>Markalar\u0131n Ye\u015fil Pazarlama hususlar\u0131n\u0131\nuygulamas\u0131 ile insanlar\u0131n bilin\u00e7lenmesi ve \u00e7evre dostu \u00fcr\u00fcnleri tercih etmesi.<\/li>\n\n\n\n<li>Ye\u015fil Pazarlama\u2019n\u0131n sat\u0131n al\u0131m\ng\u00fcc\u00fcn\u00fcn daha y\u00fcksek olmas\u0131.<\/li>\n\n\n\n<li>Geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir kaynaklar\u0131n\nverimli kullan\u0131lmas\u0131 ile maliyetlerin de d\u00fc\u015f\u00fcr\u00fclmesi.<\/li>\n\n\n\n<li>Ye\u015fil \u00fcr\u00fcnlerin \u00fcretimine devlet\nyard\u0131m\u0131 ve te\u015fvi\u011finin mevcut olmas\u0131.<\/li>\n\n\n\n<li>Ye\u015fil Pazarlama ile\ni\u015fletmenin(markan\u0131n imaj\u0131n\u0131n olumlu etkilenmesi.<\/li>\n<\/ul>\n\n\n\n<p>Green Marketing (Ye\u015fil Pazarlama), sat\u0131n al\u0131m g\u00fcc\u00fc ve i\u015fletmenin imaj\u0131na olumlu katk\u0131larda bulunmas\u0131 dolay\u0131s\u0131 ile baz\u0131 i\u015fletmeler taraf\u0131ndan maalesef k\u00f6t\u00fcye kullan\u0131lmakta. Ye\u015fil imaja sahipmi\u015f gibi yapan fakat amac\u0131 yaln\u0131zca m\u00fc\u015fteri kazanma olan firmalar da mevcut. Fakat bu pazarlama stratejisine dair \u00f6ncelikle \u015funun anla\u015f\u0131lmas\u0131 gerekir: Ye\u015fil Pazarlama, bir stratejiden daha fazlas\u0131d\u0131r. \u00d6zellikle topluma bu bilincin kazand\u0131r\u0131lmas\u0131nda, i\u015fletmelerin etkisi \u00e7ok b\u00fcy\u00fck, bu yads\u0131namaz. Bu sebeple de, \u00e7evre dostu yakla\u015f\u0131mlar\u0131n markalar taraf\u0131ndan benimsenmesi \u00e7ok b\u00fcy\u00fck farklar yaratabilir.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama\">Dijital Pazarlama<\/a>&nbsp;ile ilgili t\u00fcm geli\u015fmeler bu blogda!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" 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11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 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etkilerini minimum seviyeye d\u00fc\u015f\u00fcrmeyi hedefleyen; t\u00fcketicilerin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131larken kaliteyi art\u0131rmaya y\u00f6nelik \u00fcr\u00fcnlerin tasarlanmas\u0131 ve geli\u015ftirilmesi i\u00e7in uygulanan bir pazarlama stratejisidir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Green Marketing (Ye\u015fil Pazarlama) Neden \u00d6nemlidir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Ye\u015fil Pazarlama\u2019n\u0131n en \u00f6nemli etkisinin do\u011faya y\u00f6nelik oldu\u011fu olduk\u00e7a net. Bilin\u00e7li \u00fcretim ve kaynaklar\u0131n bilin\u00e7li olarak t\u00fcketilmesi, Ye\u015fil Pazarlama\u2019n\u0131n en \u00f6nemli \u00f6zelli\u011fi. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                             Green Marketing (Ye\u015fil Pazarlama) Markalar A\u00e7\u0131s\u0131ndan \u00d6nemi Nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n               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<svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Markalar, ye\u015fil stratejiyi ama\u00e7lar\u0131na ula\u015fmada bir ara\u00e7 olarak g\u00f6rebilir; \u00e7evre dostu faaliyetler rekabet edilen di\u011fer markalara kar\u015f\u0131 bir handikap olarak kullan\u0131labilir, toplumun bilin\u00e7lenmesi ve \u00e7evre dostu \u00fcr\u00fcnleri tercih etmesi sa\u011flanabilir, Ye\u015fil Pazarlama\u2019n\u0131n sat\u0131n al\u0131m g\u00fcc\u00fcn\u00fcn daha y\u00fcksek olmas\u0131 markalar i\u00e7in \u00f6nemlidir, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir kaynaklar\u0131n kullan\u0131m\u0131 ile maliyetler d\u00fc\u015f\u00fcr\u00fclebilir, devlet yard\u0131m\u0131 ve te\u015fvi\u011fi al\u0131nabilir ve bu strateji markan\u0131n imaj\u0131n\u0131 olumlu etkiler. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Ye\u015fil pazarlama deyince, akl\u0131n\u0131za ekolojik, \u00e7evre dostu gibi \u00e7a\u011fr\u0131\u015f\u0131mlar gelebilir fakat bunun pazarlama ile ne ilgisi oldu\u011funu kestiremeyebilirsiniz. \u00c7\u00fcnk\u00fc bir hayli yeni say\u0131labilecek bir kavram oldu\u011fu kesin. Asl\u0131nda pek \u00e7ok pop\u00fcler marka Ye\u015fil Pazarlama y\u00f6ntemini uygulad\u0131 ve ba\u015far\u0131l\u0131 sonu\u00e7lar ald\u0131. Neredeyse her kavramda oldu\u011fu gibi, Green Marketing kavram\u0131 da Amerika\u2019da, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ye\u015fil Pazarlama (Green Marketing) Nedir? - Dopinger<\/title>\n<meta name=\"description\" content=\"Ye\u015fil Pazarlama (Green Marketing) olarak bilinen pazarlama y\u00f6ntemi nedir? 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