{"id":2619,"date":"2020-08-19T11:23:35","date_gmt":"2020-08-19T11:23:35","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=2619"},"modified":"2024-08-23T15:18:24","modified_gmt":"2024-08-23T12:18:24","slug":"eeat","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/eeat","title":{"rendered":"EEAT Puan\u0131 Nedir? Nas\u0131l Artt\u0131r\u0131l\u0131r?"},"content":{"rendered":"\n<p>EEAT puan\u0131, Google\u2019\u0131n ge\u00e7ti\u011fimiz y\u0131l ger\u00e7ekle\u015ftirdi\u011fi \u00e7ekirdek algoritma g\u00fcncellemesinden sonra s\u0131k\u00e7a duydu\u011fumuz bir terim haline geldi. Hatta, 2019 SEO trendleri aras\u0131na bile girdi ve hala da olduk\u00e7a pop\u00fcler.<\/p>\n\n\n\n<p>Peki Google EEAT puan\u0131 nedir? EEAT Puan\u0131 nas\u0131l art\u0131r\u0131l\u0131r? Bu yaz\u0131m\u0131zda EEAT puan\u0131 ve nas\u0131l art\u0131r\u0131laca\u011f\u0131 hakk\u0131nda ipu\u00e7lar\u0131n\u0131 verdik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EEAT-Puani-Nedir\"><\/span>EEAT Puan\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>EEAT \u00f6nceden EAT, yani Expertise, Authoritativeness ve Trustworthiness kelimelerinin ba\u015f harflerinden olu\u015fuyordu. T\u00fcrk\u00e7e \u00e7evirisi ile: Uzmanl\u0131k, Yetkinlik ve G\u00fcvenilirlik olarak s\u00f6yleyebiliriz. Daha sonra Google taraf\u0131ndan Experience yani Deneyim alan\u0131 bu puana eklenince yeni ismi <strong>EEAT puan\u0131<\/strong> olmu\u015ftur.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uzmanl\u0131k:<\/strong> Web sitenizin i\u00e7eri\u011fi ve alan\u0131 ile ilgili uzman olman\u0131z gerekir. Bu \u00f6zellikle, t\u0131bbi, finansal ve hukuki i\u00e7erikler sunan web siteleri i\u00e7in \u00e7ok daha fazla \u00f6nem arz etmektedir. Mizah ya da dedikodu siteniz varsa, bu \u00e7ok da \u00f6nemli olmayabilir. \u0130\u00e7erikte sunulan bilgilerin, kullan\u0131c\u0131lar i\u00e7in yararl\u0131 ve do\u011fru olmas\u0131 durumunda herhangi bir site \u2018Uzmanl\u0131k\u2019 a\u015famas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/li>\n\n\n\n<li><strong>Yetkinlik:<\/strong> K\u0131saca s\u00f6ylemek gerekirse, sitedeki kimli\u011finiz ve stat\u00fcn\u00fczd\u00fcr. Ana i\u00e7erik olu\u015fturucular\u0131n bir yetkisi ya da otorite oldu\u011funu Google\u2019a g\u00f6stermeniz gerekir. \u00d6rne\u011fin, sayfan\u0131z bir topluluk ya da forum ise, payla\u015f\u0131mlar\u0131n kalitesi otoriteyi destekleyecektir. Burada kimlik bilgileri \u00f6enmlidir diyebiliriz ancak ki\u015fisel yorumlar da g\u00f6z \u00f6n\u00fcne al\u0131n\u0131r.<\/li>\n\n\n\n<li><strong>G\u00fcvenilirlik:<\/strong> Siteniz ile kullan\u0131c\u0131lara g\u00fcven vermeniz, Google\u2019a da g\u00fcven vermeniz anlam\u0131na gelecektir. Dolay\u0131s\u0131yla siteniz, e\u011fer \u00f6nemli kullan\u0131c\u0131 bilgilerini (kredi kart\u0131 bilgileri gibi) toplayan bir e-ticaret sitesi ise, sitenizin g\u00fcvenilir bir belirleyicisi olmas\u0131 gerekir. Bunu <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/ssl-sertifikasi\" target=\"_blank\" rel=\"noreferrer noopener\">SSL sertifikas\u0131<\/a> ile sa\u011flamak m\u00fcmk\u00fcnd\u00fcr. Arama sonu\u00e7lar\u0131 s\u0131ralamas\u0131nda ilk s\u0131ralamalar\u0131 alm\u0131\u015f olan sitelerin %70\u2019inin SSL sertifikas\u0131 oldu\u011funu g\u00f6z \u00f6n\u00fcne al\u0131rsak, ba\u015flang\u0131\u00e7 olarak siz de hemen bir SSL sertifikas\u0131 edinmelisiniz. Bu sertifika, Google\u2019\u0131n puanlamalar\u0131nda da \u00e7ok \u00f6nemli bir etken olacakt\u0131r. Sitenizle ilgili her detayda kullan\u0131c\u0131ya g\u00fcven vermeniz gerekti\u011fini unutmamal\u0131s\u0131n\u0131z. Gerek kampanyalar, gerekse ki\u015fisel bilgilerin edinilmesi olsun, sitenizi buna g\u00f6re d\u00fczenlemeli ve geli\u015ftirmelisiniz.<\/li>\n\n\n\n<li><strong>Deneyim<\/strong>: EEAT puan\u0131n\u0131n deneyim (experience) kategorisi, web sitenizde ara\u015ft\u0131rma, uzmanl\u0131k ve pratik bilgiye dayanan ger\u00e7ek deneyimlerle desteklenen i\u00e7erikler sunup sunmad\u0131\u011f\u0131n\u0131z\u0131 de\u011ferlendirir. Deneyim kategorisi ile Google, web sitenizin ilgili konuda yetkinli\u011fini g\u00f6sterme ve kullan\u0131c\u0131lara g\u00fcven verme yetene\u011fini \u00f6l\u00e7er. Bu bir yemek tarifi, g\u00f6rsel ve videolarla deneyimi destekleme veya kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn yorumlar\u0131\/incelemeleri olabilir.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/eat-puani-neden-onemlidir.png\" alt=\"eat puan\u0131 neden \u00f6nemlidir\" class=\"wp-image-11903\"\/><\/figure><\/div>\n\n\n<p>Google EEAT puanlamas\u0131, yukar\u0131da anlatt\u0131\u011f\u0131m\u0131z bu \u00fc\u00e7 fakt\u00f6rden olu\u015fuyor. Bu fakt\u00f6rlere dikkat edilmesi, Google EEAT puanlamas\u0131 i\u00e7in gereklidir. Google, EEAT\u2019in sayfa kalitesi i\u00e7in ilk \u00fc\u00e7 de\u011ferlendirmeden biri oldu\u011funu belirtmekte ve bu do\u011frultuda SEO \u00e7al\u0131\u015fmalar\u0131 da geli\u015ftirilmelidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EEAT-Puani-Neden-Onemlidir\"><\/span>EEAT Puan\u0131 Neden \u00d6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Asl\u0131nda EEAT puan\u0131 web sitenizin de\u011ferini belirlemektedir. Google algoritmas\u0131n\u0131n kulland\u0131\u011f\u0131 kalite puanlay\u0131c\u0131lar\u0131, sitenizin eksiklerinin ne kadar\u0131n\u0131n kar\u015f\u0131land\u0131\u011f\u0131na karar verirken EEAT\u2019yi g\u00f6z \u00f6n\u00fcne al\u0131r. \u0130yi bir kullan\u0131c\u0131 deneyimi sa\u011flan\u0131p sa\u011flanmad\u0131\u011f\u0131, i\u00e7eri\u011fin standartlar\u0131n\u0131n uygun olup olmad\u0131\u011f\u0131n\u0131 inceler. E\u011fer sitenize gelen ziyaret\u00e7iler, i\u00e7eri\u011fi rahat\u00e7a okuyabiliyor, payla\u015fabiliyor ve tavsiye edebiliyorsa, siteniz y\u00fcksek d\u00fczeyde EEAT puan\u0131na sahip olacak demektir.<\/p>\n\n\n\n<p>EEAT puan\u0131n\u0131, sizi kullan\u0131c\u0131lar taraf\u0131nda rakiplerinizden ay\u0131racak \u00f6nemli bir g\u00f6stergedir. Ayr\u0131ca EEAT puan\u0131, Google\u2019\u0131n web sitenizi ya da sayfalar\u0131n\u0131z\u0131 nas\u0131l ele ald\u0131\u011f\u0131 ve nas\u0131l alg\u0131lad\u0131\u011f\u0131n\u0131 da do\u011frudan etkileyebilen bir fakt\u00f6rd\u00fcr.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"939\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/eat-puani-nasil-arttirilir.jpg\" alt=\"eat puan\u0131 nas\u0131l artt\u0131r\u0131l\u0131r\" class=\"wp-image-11901\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/eat-puani-nasil-arttirilir.jpg 939w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/eat-puani-nasil-arttirilir-768x523.jpg 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EEAT-Puani-Nasil-Artirilir\"><\/span>EEAT Puan\u0131 Nas\u0131l Art\u0131r\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Puan\u0131n\u0131z\u0131 art\u0131rmaya y\u00f6nelik, siteniz i\u00e7in sorman\u0131z gereken en \u00f6nemli \u00fc\u00e7 soruyu ve cevaplar\u0131n\u0131 sizlerle payla\u015ft\u0131k.<\/p>\n\n\n\n<p><strong>1) \u0130\u00e7erikleriniz Uzman Ki\u015filer Taraf\u0131ndan m\u0131 Haz\u0131rlan\u0131yor?<\/strong><\/p>\n\n\n\n<p>YMYL siteler, yani; \u201cbir ki\u015finin sa\u011fl\u0131\u011f\u0131n\u0131, mutlulu\u011funu,\ng\u00fcvenli\u011fini veya finansal istikrar\u0131n\u0131 etkileyebilecek i\u00e7eriklere sahip olan\nherhangi bir sayfa\u201d i\u00e7eren sitelerin i\u00e7eriklerinin uzman ki\u015filer taraf\u0131ndan\nhaz\u0131rlanmas\u0131 \u00e7ok daha \u00f6nemlidir. \u00d6rne\u011fin, \u2018kalp krizi belirtileri nelerdir\u2019 diye\narama sorgusu yapan bir kullan\u0131c\u0131 i\u00e7in sitenizde yanl\u0131\u015f bilgiler sunman\u0131z,\nkullan\u0131c\u0131n\u0131n hayat\u0131n\u0131 riske atabilir. Bu sebeple YMYL sitelerinde alan\u0131nda\nuzman ki\u015filer taraf\u0131ndan haz\u0131rlanm\u0131\u015f do\u011fru ve g\u00fcvenilir i\u00e7eriklerin \u00fcretilmesi\ngerekir. \u0130\u00e7erikleri kendiniz haz\u0131rl\u0131yorsan\u0131z, bu alanda uzman bir ki\u015fiye\ndan\u0131\u015fmadan i\u00e7erikleri yay\u0131nlamamal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p><strong>2) Web Sitenizin Yetkisinin Kimde Oldu\u011funu Belirtiyor Musunuz?<\/strong><\/p>\n\n\n\n<p>Web sitenizde bir \u2018k\u00fcnye\u2019 k\u0131sm\u0131 bulundurman\u0131z ve bu k\u0131sma web sitenin yetkin ki\u015fisinin kim oldu\u011funu yazman\u0131z EEAT puan\u0131n\u0131 art\u0131rmak i\u00e7in gereklidir. Yani sitenin sahibinin, i\u00e7erikleri olu\u015fturan ki\u015filerin, e\u011fer varsa site sahibinin firma bilgilerinin ve a\u00e7\u0131k adresinin k\u00fcnye olarak belirtilen k\u0131s\u0131mlar\u0131 yaz\u0131lmas\u0131 gerekmektedir. Yay\u0131nlanan t\u00fcm i\u00e7eriklerde yazar ad\u0131n\u0131n ve biyografisinin de yer almas\u0131, uzmanl\u0131k fakt\u00f6r\u00fc i\u00e7in olumlu bir etki olu\u015fturacakt\u0131r. \u00c7\u00fcnk\u00fc i\u00e7erikler hakk\u0131nda, kullan\u0131c\u0131lar uzman biri taraf\u0131ndan yaz\u0131l\u0131p yaz\u0131lmad\u0131\u011f\u0131 hakk\u0131nda de\u011ferlendirmeler yapabilir. Bunun sonucunda, do\u011fal olarak EEAT puan\u0131n\u0131n \u00fc\u00e7 etmeninden biri olan uzmanl\u0131\u011f\u0131 etkiler ve puan\u0131n\u0131z\u0131n artmas\u0131n\u0131 sa\u011flar. Ayr\u0131ca, Google, y\u00f6nergelerinde yazar bilgisi olmamas\u0131n\u0131n EEAT puan\u0131na zarar verebilece\u011fini de belirtmi\u015ftir.<\/p>\n\n\n\n<p><strong>3) Sitenizin G\u00fcvenilir Oldu\u011funu Yeterince G\u00f6steriyor Musunuz?<\/strong><\/p>\n\n\n\n<p>Sitenizin g\u00fcvenilirli\u011fi g\u00f6stermek i\u00e7in ilk yapman\u0131z gereken \u015fey, HTTP\u2019den HTTPS\u2019ye ge\u00e7mek olacakt\u0131r. \u015eayet HTTPS\u2019ye ge\u00e7mediyseniz, kullan\u0131c\u0131lar sitenizi ziyaret ettiklerinde adres \u00e7ubu\u011funda sitenizin adresinin hemen sol taraf\u0131nda \u2018g\u00fcvenli de\u011fil\u2019 uyar\u0131s\u0131 ile kar\u015f\u0131la\u015facaklard\u0131r. \u00d6zellikle bir e-ticaret web sitesine sahipseniz, bu durum sat\u0131\u015f rakamlar\u0131n\u0131zdan markala\u015fma s\u00fcrecinize kadar pek \u00e7ok duruma zarar verecektir. Ayr\u0131ca SSL sertifikas\u0131na da sahip olman\u0131z, g\u00fcvenli bir al\u0131\u015fveri\u015f sitesine sahip olman\u0131z ve arama sonu\u00e7lar\u0131 s\u0131ralamas\u0131nda y\u00fckselebilmeniz i\u00e7in \u00f6nemlidir. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/http-ile-https-arasindaki-farklar\" target=\"_blank\" rel=\"noreferrer noopener\">HTTP ile HTTPS aras\u0131ndaki farklar\u0131<\/a> di\u011fer blog yaz\u0131m\u0131z\u0131 okuyarak detayl\u0131ca \u00f6\u011frenebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EEAT-Uyumlu-Web-Sitesi-Nasil-Olusturulur\"><\/span><strong>EEAT Uyumlu Web Sitesi Nas\u0131l Olu\u015fturulur? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>EEAT uyumlu bir websitesi olu\u015fturmak i\u00e7in a\u015fa\u011f\u0131dakileri uygulay\u0131n;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130\u00e7eriklerinizde sa\u011fl\u0131kl\u0131 bir kategori hiyerar\u015fisi uygulay\u0131n,<\/li>\n\n\n\n<li>Yazarlar kullan\u0131n, \u0130\u00e7erikleri olu\u015fturan yazarlar\u0131n\u0131z\u0131n g\u00f6r\u00fclebilir ve taranabilir oldu\u011fundan emin olun,<\/li>\n\n\n\n<li>Yazarlar\u0131n\u0131z\u0131n ilgi alanlar\u0131 hakk\u0131nda biyografi alanlar\u0131nda bilgi verin,<\/li>\n\n\n\n<li>M\u00fcmk\u00fcnse yaz\u0131lar\u0131n\u0131zda deneyimden ve uzmanl\u0131ktan bahsetmek i\u00e7in, sadece uzman bir ki\u015finin de\u011finebilece\u011fi noktalara at\u0131fta bulunun,<\/li>\n\n\n\n<li>Sitenizde ileti\u015fim sayfas\u0131, hakk\u0131m\u0131zda sayfas\u0131, gizlilik sayfas\u0131 gibi sizleri bir kurulu\u015f olarak net ifade edecek ve tan\u0131mlayacak sayfalar kullan\u0131n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EEAT-SEOnun-Gelecegi-Icin-Onemli-midir\"><\/span>EEAT SEO&#8217;nun Gelece\u011fi \u0130\u00e7in \u00d6nemli midir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>EEAT SEO&#8217;nun gelece\u011fi i\u00e7in en \u00f6nemli noktalardan birisidir. <\/p>\n\n\n\n<p>\u0130\u00e7erik \u00fcretiminin h\u0131zlanmas\u0131, uzmanl\u0131k gerektirecek noktalarda bile h\u0131zl\u0131 i\u00e7erik \u00fcretilmesine sebep olmaktad\u0131r. Bu noktada Google siteleri ve i\u00e7erikleri daha iyi s\u0131n\u0131fland\u0131rabilmek ad\u0131na, EEAT ile vaadetti\u011fi Uzmanl\u0131k, Deneyim, Otorite ve G\u00fcvenilirlik kriterlerine daha s\u0131k\u0131 sar\u0131lmak zorundad\u0131r. O nedenle SEO&#8217;nun gelece\u011finde kesinlikle EEAT \u00f6neminin artaca\u011f\u0131 rahatl\u0131kla s\u00f6ylenebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EEAT-Puani-Olcumu-Icin-Bir-Arac-Var-midir\"><\/span>EEAT Puan\u0131 \u00d6l\u00e7\u00fcm\u00fc \u0130\u00e7in Bir Ara\u00e7 Var m\u0131d\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>EEAT \u00f6l\u00e7\u00fcm\u00fc i\u00e7in bir ara\u00e7 yoktur. EEAT puan\u0131 olarak net bir kavram bulunmamaktad\u0131r. O nedenle bu konuda analiz yapacak ve belirli puanlama ortaya koyacak bir ara\u00e7 olmas\u0131 m\u00fcmk\u00fcn de\u011fildir. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EEAT puan\u0131, Google\u2019\u0131n ge\u00e7ti\u011fimiz y\u0131l ger\u00e7ekle\u015ftirdi\u011fi \u00e7ekirdek algoritma g\u00fcncellemesinden sonra s\u0131k\u00e7a duydu\u011fumuz bir terim haline geldi. Hatta, 2019 SEO trendleri aras\u0131na bile girdi ve hala da olduk\u00e7a pop\u00fcler. Peki Google EEAT puan\u0131 nedir? EEAT Puan\u0131 nas\u0131l art\u0131r\u0131l\u0131r? Bu yaz\u0131m\u0131zda EEAT puan\u0131 ve nas\u0131l art\u0131r\u0131laca\u011f\u0131 hakk\u0131nda ipu\u00e7lar\u0131n\u0131 verdik. EEAT Puan\u0131 Nedir? [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1],"tags":[],"class_list":["post-2619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-guncellemeleri","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EEAT Puan\u0131 Nedir? Nas\u0131l Artt\u0131r\u0131l\u0131r? - Dopinger<\/title>\n<meta name=\"description\" content=\"Google g\u00fcncellemesinden sonra ortaya \u00e7\u0131kan EEAT puan\u0131 nedir? Neden \u00f6nemlidir? Nas\u0131l artt\u0131r\u0131l\u0131r? 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