{"id":24862,"date":"2023-11-02T13:55:48","date_gmt":"2023-11-02T10:55:48","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=24862"},"modified":"2024-06-11T08:30:20","modified_gmt":"2024-06-11T05:30:20","slug":"hastaneler-icin-dijital-pazarlama","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama","title":{"rendered":"Hastaneler i\u00e7in Dijital Pazarlama Rehberi"},"content":{"rendered":"\n<p>Sa\u011fl\u0131k sekt\u00f6r\u00fc ve dijital pazarlama birbirine uzak gelen iki sekt\u00f6r gibi g\u00f6z\u00fckebilir. Ancak internet sekt\u00f6r\u00fcndeki ilerleme ve al\u0131\u015fveri\u015flerin, reklam ve tan\u0131t\u0131m\u0131n, duyurular\u0131n, doktor randevular\u0131n\u0131n bile internet \u00fczerinden ger\u00e7ekle\u015fmesi her sekt\u00f6r gibi hastaneleri de dijital pazarlamaya y\u00f6nelten bir g\u00fc\u00e7 haline geldi.<\/p>\n\n\n\n<p>Dijital pazarlaman\u0131n da doktorlar ve sa\u011fl\u0131k sekt\u00f6r\u00fc \u00e7al\u0131\u015fanlar\u0131 i\u00e7in bir ihtiya\u00e7 haline gelmesi ak\u0131llara \u015fu soruyu getiriyor: <strong>Hastaneler i\u00e7in dijital pazarlama<\/strong> ne ifade ediyor? Doktorlar ve sa\u011fl\u0131k sekt\u00f6r\u00fc \u00e7al\u0131\u015fanlar\u0131 dijital pazarlamadan nas\u0131l faydalanabilir?<\/p>\n\n\n\n<p>T\u00fcm bu sorulara cevap bulmak ve hastanelerin dijital varl\u0131klar\u0131n\u0131 pazarlama ile nas\u0131l yans\u0131tabilece\u011fini \u00f6\u011frenmek i\u00e7in bir yaz\u0131 derledik. S\u0131ras\u0131yla hastaneler i\u00e7in dijital pazarlaman\u0131n anlam\u0131, \u00f6nemi ve ara\u00e7lar\u0131na gelin hep birlikte bir g\u00f6z atal\u0131m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hastaneler-Icin-Dijital-Pazarlamanin-Onemi\"><\/span>Hastaneler \u0130\u00e7in Dijital Pazarlaman\u0131n \u00d6nemi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u0131\u015far\u0131dan bak\u0131ld\u0131\u011f\u0131nda hastaneler ve dijital pazarlama birbirinden tamamen alakas\u0131z iki konu gibi g\u00f6z\u00fckebilir. Ancak san\u0131lan\u0131n aksine dijital pazarlama hastanelere ve doktorlara kullanabilecekleri b\u00fcy\u00fck bir kap\u0131 a\u00e7\u0131yor.<\/p>\n\n\n\n<p>Daha geni\u015f bir kitleye ula\u015fmaktan hastane hizmetlerini anlatma ve itibar\u0131 artt\u0131rmaya kadar dijital pazarlaman\u0131n hastaneler i\u00e7in \u00f6nemi olduk\u00e7a b\u00fcy\u00fck. <strong>Hastaneler i\u00e7in dijital pazarlaman\u0131n \u00f6neminin<\/strong> ne kadar b\u00fcy\u00fck oldu\u011funu merak ediyorsan\u0131z dijital pazarlaman\u0131n hastanelere katt\u0131\u011f\u0131 avantajlara a\u015fa\u011f\u0131da g\u00f6z atabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130nternet sitesi olu\u015fturarak ve bunun tan\u0131t\u0131m\u0131n\u0131 yaparak daha geni\u015f kitlelere ula\u015f\u0131labilir.<\/li>\n\n\n\n<li>\u0130nternet arac\u0131l\u0131\u011f\u0131 ile insanlar hastal\u0131k tan\u0131lar\u0131, ba\u015fvurmalar\u0131 gereken doktor bran\u015flar\u0131 ve benzeri konularda bilgilendirilebilir.<\/li>\n\n\n\n<li>Hedef kitlelere \u00f6zel reklam ve tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131 yap\u0131labilir.<\/li>\n\n\n\n<li>Web sitesi, mobil uygulama, \u00e7evrimi\u00e7i randevu sistemleri hastalar\u0131n daha h\u0131zl\u0131 hizmet almas\u0131n\u0131 sa\u011flay\u0131p hasta memnuniyetini artt\u0131rabilir.<\/li>\n\n\n\n<li>Sosyal medya yoluyla hasta ileti\u015fimi g\u00fc\u00e7lendirilebilir.<\/li>\n\n\n\n<li>Dijital pazarlama ara\u00e7lar\u0131n\u0131 kullanan hastaneler rakipler kar\u015f\u0131s\u0131nda avantaj kazanabilir.<\/li>\n\n\n\n<li>Dijital pazarlama hastanelerin \u00e7evrimi\u00e7i itibar\u0131n\u0131 y\u00fckseltebilir.<\/li>\n<\/ul>\n\n\n\n<p>Dijital pazarlaman\u0131n hastaneler ve hastane ile hasta ileti\u015fimi a\u00e7\u0131s\u0131ndan \u00f6nemini art\u0131k biliyorsunuz. Bir dijital pazarlamac\u0131 olarak hastaneler i\u00e7in y\u00f6netti\u011finiz web sitesi, mobil uygulama, \u00e7evrimi\u00e7i randevu sistemi, sosyal medya hesaplar\u0131 ve daha bir\u00e7ok \u00e7evrimi\u00e7i platform hastanelerin hasta memnuniyetini art\u0131rabilir, imaj ve itibar iyile\u015ftirmede b\u00fcy\u00fck bir rol oynayabilir.<\/p>\n\n\n\n<p>Bu ba\u011flamda, hastanelerin kullanabilece\u011fi dijital pazarlama ara\u00e7lar\u0131 hakk\u0131nda bilgi edinmek de gerekiyor. Dijital pazarlama ara\u00e7lar\u0131na bir sonraki b\u00f6l\u00fcmde ayr\u0131nt\u0131l\u0131 olarak g\u00f6z atabilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/11\/hastaneler-icin-dijital-pazarlama-araclari.png\" alt=\"Hastaneler i\u00e7in Dijital Pazarlama Ara\u00e7lar\u0131\" class=\"wp-image-25285\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hastaneler-icin-Dijital-Pazarlama-Araclari\"><\/span>Hastaneler i\u00e7in Dijital Pazarlama Ara\u00e7lar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Hastaneler i\u00e7in dijital pazarlama<\/strong> sadece hedef kitleye ula\u015fmay\u0131 sa\u011flamakla kalmaz, bunu daha az maliyetle ve daha h\u0131zl\u0131 ger\u00e7ekle\u015ftirmeyi de sa\u011flar. Dijital pazarlama sayesinde hedef kitlenin demografik \u00f6zellikleri, davran\u0131\u015flar\u0131, ilgi alanlar\u0131, ihtiya\u00e7lar\u0131 ve daha bir\u00e7ok bilgiye kolayca ula\u015f\u0131labilir.<\/p>\n\n\n\n<p>Dijital pazarlaman\u0131n etkisi sadece hedef kitleler \u00fczerinde kalm\u0131yor. Dijital pazarlama ara\u00e7lar\u0131n\u0131 kullanman\u0131n hastaneler a\u00e7\u0131s\u0131ndan da bir\u00e7ok art\u0131s\u0131 bulunuyor. Hasta ile kurulan daha etkili bir ileti\u015fim, randevu verme, anket yapma gibi konularda sa\u011flanan kolayl\u0131k hastanelerin kalitesini artt\u0131rmakla kalmay\u0131p hastaneye y\u00f6nelik sadakat d\u00fczeyini de artt\u0131r\u0131r.<\/p>\n\n\n\n<p>Peki do\u011fru dijital pazarlama ara\u00e7lar\u0131n\u0131 nas\u0131l se\u00e7ebilirim? Dijital pazarlama ara\u00e7lar\u0131n\u0131 hastaneler i\u00e7in nas\u0131l kullanabilirim? Bu sorular\u0131n\u0131za yan\u0131t bulmak ve dijital pazarlama ara\u00e7lar\u0131n\u0131n hastanelerde nas\u0131l kullan\u0131labilece\u011fini anlamak i\u00e7in dijital pazarlama ara\u00e7lar\u0131na ve bu ara\u00e7lar\u0131 kullanman\u0131n getirdi\u011fi avantajlara s\u0131ras\u0131yla bakal\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Web Sitesi ve SEO<\/h3>\n\n\n\n<p>Hastaneler i\u00e7in dijital pazarlaman\u0131n belki de en \u00f6nemli konular\u0131ndan birisi web site ve SEO\u2019dur. Olu\u015fturulan web sitesinin kullan\u0131\u015fl\u0131 ve anla\u015f\u0131l\u0131r olmas\u0131, optimize edilmesi ve SEO\u2019ya uygun olmas\u0131 daha geni\u015f kitlelere ula\u015f\u0131lmas\u0131n\u0131 sa\u011flar. E\u011fer arama motorunda \u00fcst s\u0131ralarda yer almak istiyorsan\u0131z kullan\u0131\u015fl\u0131 bir dizayn haz\u0131rlamak ve siteyi optimize etmek olduk\u00e7a \u00f6nemlidir.<\/p>\n\n\n\n<p>Bu ba\u011flamda, <strong>hastaneler i\u00e7in web sitesi olu\u015fturulurken<\/strong> a\u015fa\u011f\u0131daki unsurlara dikkat edebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web siteniz h\u0131zl\u0131 olmal\u0131,<\/li>\n\n\n\n<li>Web sitenizin ad\u0131 hastaneye uygun olmal\u0131,<\/li>\n\n\n\n<li>\u0130\u00e7erikler i\u00e7in do\u011fru anahtar kelimeler se\u00e7ilmeli,<\/li>\n\n\n\n<li>Yazd\u0131\u011f\u0131n\u0131z i\u00e7erikler SEO uyumlu olmal\u0131 ve arama motoru sonu\u00e7lar\u0131 i\u00e7in hem i\u00e7erik hem de g\u00f6rseller optimize edilmeli,<\/li>\n\n\n\n<li>Kullan\u0131\u015fl\u0131 bir men\u00fc olmal\u0131,<\/li>\n\n\n\n<li>Web siteniz mobile uyumlu olmal\u0131.<\/li>\n<\/ul>\n\n\n\n<p>\u0130\u015fte bu kadar! Art\u0131k web sitesi ve SEO aras\u0131ndaki ba\u011flant\u0131y\u0131 anl\u0131yor ve hastane i\u00e7in olu\u015fturulan web sitesi ile daha geni\u015f kitlelere ula\u015fabilece\u011finizi ve daha fazla t\u0131klanma alabilece\u011finizi biliyorsunuz. Gelin \u015fimdi hep birlikte tasar\u0131m\u0131n bundaki \u00f6nemini inceleyelim.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/11\/web-sitesi-tasariminin-onemi.png\" alt=\"Web Sitesi Tasar\u0131m\u0131n\u0131n \u00d6nemi\" class=\"wp-image-25286\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Web Sitesi Tasar\u0131m\u0131n\u0131n \u00d6nemi<\/h4>\n\n\n\n<p>Web sitesi tasar\u0131m\u0131 hastanelerin \u00e7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131 kan\u0131tlama \u00f6nemli bir rol oynuyor. Hastaneler \u00e7evrimi\u00e7i varl\u0131klar\u0131n\u0131 duyurmak i\u00e7in olu\u015fturduklar\u0131 web sitesi ile hizmetlerini ve doktorlar\u0131n\u0131 tan\u0131tabilir, \u015feffafl\u0131k i\u00e7in hasta yorumlar\u0131 ve \u015fikayetlerini g\u00f6sterebilir ve hasta memnuniyeti sa\u011flamak i\u00e7in randevu sistemi ve hastalar ile canl\u0131 sohbet se\u00e7ene\u011fi olu\u015fturabilir. T\u00fcm bunlar\u0131 yaparken olu\u015fturulan web sitesinin tasar\u0131m\u0131 da kullan\u0131c\u0131 kolayl\u0131\u011f\u0131 ve hedef kitle memnuniyeti a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n<p>Peki nas\u0131l bir web sitesi tasarlanmal\u0131? \u00d6ncelikle olu\u015fturulan web sitesinde men\u00fc sade ve anla\u015f\u0131l\u0131r olmal\u0131d\u0131r. Basit ve anla\u015f\u0131lmas\u0131 kolay bir men\u00fc tasar\u0131m\u0131, hastan\u0131n web sitesinde zaman kaybetmesini engeller ve istedi\u011fi doktora ya da b\u00f6l\u00fcme ula\u015fmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r. Dopinger\u2019in SEO ekibi de tam olarak bunu planlayarak hastanelere \u00f6zel tan\u0131t\u0131m\u0131 sa\u011flayacak bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 ve hastalar\u0131n istedi\u011fi hizmete eri\u015fmesini kolayla\u015ft\u0131racak bir internet sitesi tasar\u0131m\u0131 yap\u0131yor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Anahtar Kelime Stratejileri<\/h4>\n\n\n\n<p>Anahtar kelimelerin g\u00fcc\u00fc az\u0131msanamayacak kadar b\u00fcy\u00fck. Etkili bir anahtar kelime, hedef kitlenin istedi\u011fi i\u00e7eri\u011fi sizin web sitenizde bulmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r. Anahtar kelime se\u00e7imi yaparken rakip hastanelerin kulland\u0131\u011f\u0131 anahtar kelimeleri ara\u015ft\u0131rabilirsiniz. Onlar\u0131n kullanmad\u0131\u011f\u0131 ve rekabet d\u00fczeyi d\u00fc\u015f\u00fck olan uzun kal\u0131pl\u0131 kelimeleri se\u00e7erek hedef kitlenizin kulland\u0131\u011f\u0131 kelimeleri, terimleri bulabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sosyal Medya<\/h3>\n\n\n\n<p>Herhangi bir markay\u0131 tan\u0131tman\u0131n, duyuru yapman\u0131n ve sunulan hizmetler hakk\u0131nda hedef kitleyi bilgilendirmenin ve harekete ge\u00e7irmenin yolu sosyal medya kullan\u0131m\u0131d\u0131r. Sosyal medyada verdi\u011finiz ilk izlenim sizi \u00f6ne \u00e7\u0131karabilece\u011fi gibi rekabetin arkas\u0131nda b\u0131rakarak k\u00f6t\u00fc bir imaj elde etmenize de neden olabilir. Bu sebeple, profesyonel bir ekip ile \u00e7al\u0131\u015fmak sosyal medyadan alabilece\u011finiz en y\u00fcksek verimi alman\u0131z\u0131 sa\u011flayabilir.<br>Dopinger\u2019in uzman SEO ve sosyal medya ekibi, tam da bu ihtiya\u00e7 an\u0131nda devreye girerek, hastanenizin vizyonu, misyonu ve de\u011ferlerine odaklanarak a\u015fa\u011f\u0131da belirtti\u011fimiz sosyal medya hizmetlerini sunuyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130\u015f hedeflerinize uygun olarak ki\u015fiselle\u015ftirilmi\u015f bir sosyal medya kampanyas\u0131 haz\u0131rlama<\/li>\n\n\n\n<li>Sosyal medya hesaplar\u0131n\u0131z\u0131 y\u00f6netme ve g\u00f6zlemleme<\/li>\n\n\n\n<li>Sosyal medya i\u00e7erik haz\u0131rlama ve payla\u015fma<\/li>\n\n\n\n<li>Sosyal medya hesaplar\u0131n\u0131zdan hedef kitle ile ileti\u015fim kurma<\/li>\n<\/ul>\n\n\n\n<p>Sonu\u00e7 olarak, siz de t\u00fcm bu etkenleri g\u00f6z \u00f6n\u00fcne alarak Dopinger\u2019in etkinli sosyal medya hizmetlerinden hi\u00e7bir \u00fccret \u00f6demeden faydalanabilir ve haftal\u0131k, ayl\u0131k raporlar ile yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n olumlu-olumsuz etkisi hakk\u0131nda bilgi sahibi olabilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/11\/en-etkili-sosyal-medya-platformlari.png\" alt=\"En Etkili Sosyal Medya Platformlar\u0131\" class=\"wp-image-25287\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">En Etkili Sosyal Medya Platformlar\u0131<\/h4>\n\n\n\n<p>E\u011fer hastaneler i\u00e7in dijital pazarlama \u00e7al\u0131\u015fmalar\u0131 yap\u0131yor ve sosyal medya \u00e7al\u0131\u015fmalar\u0131n\u0131zda hastanenizi \u00f6n planda tutmak istiyorsan\u0131z Facebook, Twitter ve LinkedIn kullanabilece\u011finiz sosyal medya mecralar\u0131 olabilir LinkedIn\u2019da kendinize kurumsal bir sayfa olu\u015fturabilir, Facebook ve Twitter gibi sosyal medya platformlar\u0131nda da web sitenize y\u00f6nlendiren i\u00e7erik linkleri ve video i\u00e7erikler payla\u015fabilirsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">G\u00f6nderi Zamanlamalar\u0131 ve S\u0131kl\u0131\u011f\u0131<\/h4>\n\n\n\n<p>E\u011fer hastaneniniz i\u00e7in i\u00e7erik payla\u015fmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z hastalar\u0131 yan\u0131ltmamak ve do\u011fru bilgi ak\u0131\u015f\u0131n\u0131 sa\u011flamak \u00f6nceli\u011finiz olmal\u0131. Bunu yaparken de do\u011fru hedef kitleye do\u011fru zamanda ula\u015fmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p>Potansiyel hedef kitleye ne zaman ula\u015fabilirim? Hedef kitlem g\u00fcn\u00fcn hangi saatlerinde internet \u00fczerinden ara\u015ft\u0131rma yap\u0131yor? Hastalar\u0131 s\u0131kmadan ne kadar s\u0131kl\u0131kla payla\u015f\u0131m yapmal\u0131y\u0131m? E\u011fer bu sorulara yan\u0131t ar\u0131yorsan\u0131z Dopinger\u2019in SEO ve dijital pazarlama dan\u0131\u015fman ekibiyle ileti\u015fime ge\u00e7ebilir, beklentileriniz ve i\u015f hedefleriniz \u00fczerine sosyal medya i\u00e7eri\u011fi ve zamanlamas\u0131 olu\u015fturabilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/11\/e-posta-pazarlama.png\" alt=\"E-posta Pazarlama\" class=\"wp-image-25288\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">E-posta Pazarlama<\/h3>\n\n\n\n<p>E-posta pazarlamas\u0131, hastalar\u0131 bilgilendirme amac\u0131 ile uygulanan bir pazarlama tekni\u011fidir. E-posta pazarlama, temelde, bir hastan\u0131n herhangi bir internet aramas\u0131 yapmas\u0131na gerek kalmadan e-posta kutusuna gelen mail \u00fczerinden bilgilendirilmesine dayan\u0131r. Bu ba\u011flamda, e-posta pazarlamas\u0131n\u0131n temelinde sad\u0131k bir m\u00fc\u015fteri kitlesi olu\u015fturma yatmaktad\u0131r.<\/p>\n\n\n\n<p>Sizler de hastanenizin sa\u011flad\u0131\u011f\u0131 servisler, hastanenize eklenen yeni bran\u015flar ve doktorlar, medikal kampanyalar gibi konularda potansiyel hedef kitlenize mail g\u00f6nderimi sa\u011flayabilir ve as\u0131l hedef kitlenizin kim oldu\u011funu, kimlerin hastanenizden tedavi ya da bilgi almakla ilgilendi\u011fini ve potansiyel hedef kitlenizin hangi tedavi y\u00f6ntemleri ile daha fazla ilgilendi\u011fini \u00f6\u011frenebilirsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">E-posta Listesi Olu\u015fturma<\/h4>\n\n\n\n<p>Hastaneler, e-posta pazarlamas\u0131 y\u00f6ntemini kullanarak hastalara sa\u011fl\u0131kla ilgili bilgiler verebilir, hastalara randevu hat\u0131rlatmalar\u0131, yeni kampanya duyurular\u0131 g\u00f6nderebilir ve hasta sadakatini \u00f6l\u00e7mek i\u00e7in memnuniyet anketi yapmalar\u0131n\u0131 isteyebilir.<br>Bir e-posta listesi olu\u015fturma \u00f6ncesi ve sonras\u0131nda dikkat etmeniz gereken baz\u0131 kriterler bulunuyor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130lk olarak hedef kitlenizin kim oldu\u011funu, davran\u0131\u015flar\u0131n\u0131 ve ilgi alanlar\u0131n\u0131 \u00f6\u011frenin.<\/li>\n\n\n\n<li>E-posta listenizi olu\u015fturun.<\/li>\n\n\n\n<li>\u0130\u00e7erik planlamas\u0131 yap\u0131n.<\/li>\n\n\n\n<li>E-postan\u0131z\u0131 tasarlay\u0131n.<\/li>\n\n\n\n<li>E-postalar\u0131n\u0131z\u0131n g\u00f6nderim zaman\u0131n\u0131 belirleyin.<\/li>\n<\/ul>\n\n\n\n<p>\u0130\u015fte bu kadar! Bu ad\u0131mlar\u0131 izleyerek e-posta g\u00f6nderimini yapabilirsiniz. E-posta listenizi olu\u015fturmadan \u00f6nce hastalar\u0131n\u0131z\u0131n davran\u0131\u015flar\u0131n\u0131, ilgi alanlar\u0131n\u0131, be\u011fendi\u011fi ve nefret etti\u011fi \u015feyleri, internette aktif oldu\u011fu zamanlar\u0131 bilmek e-posta listesi olu\u015fturmada size b\u00fcy\u00fck bir art\u0131 kazand\u0131r\u0131r. Hedef kitlenizi tan\u0131d\u0131ktan sonra onlara ula\u015fman\u0131z\u0131 sa\u011flayacak bir liste olu\u015fturmak da daha kolay olacakt\u0131r.<\/p>\n\n\n\n<p>Bu listeyi olu\u015ftururken izleyebilece\u011finiz en iyi y\u00f6ntem, hedef kitlenizin iznini alarak onlara e-posta g\u00f6ndermektir. Bunu da web siteniz ve sosyal medya hesaplar\u0131n\u0131z \u00fczerinden e-posta aboneli\u011fi teklifi sunarak yapabilirsiniz. Peki, onlara ula\u015fman\u0131za izin veren hedef kitlenizi sizin hastanenizi se\u00e7mek i\u00e7in nas\u0131l ikna edeceksiniz? Bu sorunun cevab\u0131n\u0131 da bir alt ba\u015fl\u0131kta bulabilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/11\/e-posta-icerikleri.png\" alt=\"E-posta \u0130\u00e7erikleri\" class=\"wp-image-25289\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">E-posta \u0130\u00e7erikleri<\/h4>\n\n\n\n<p>E-posta pazarlamas\u0131 ile ilgili bilmeniz gereken bir kriter varsa o da e-postalar\u0131n\u0131z\u0131 hedef kitlenizin ve hastalar\u0131n tepkileri ve ilgi alanlar\u0131na g\u00f6re ki\u015fiselle\u015ftirmeniz gerekti\u011fidir. Bir ba\u015fka deyi\u015fle, e-postalar\u0131n\u0131z\u0131n i\u00e7eri\u011fi ki\u015fiye veya toplulu\u011fa \u00f6zel olmal\u0131 ve s\u00fcrekli g\u00fcncellenmelidir.<\/p>\n\n\n\n<p>Belirledi\u011finiz hedef kitleye g\u00f6re bu i\u00e7erikler hastanenizin uygulad\u0131\u011f\u0131 tedavi y\u00f6ntemleri, kampanyalar gibi i\u00e7erikleri i\u00e7erebilir. Yurtd\u0131\u015f\u0131nda ikamet eden ve tedavi i\u00e7in T\u00fcrkiye\u2019ye gelmeyi planlayan hastalar i\u00e7in de hastanenizin medikal turizm a\u00e7\u0131s\u0131ndan sahip oldu\u011fu avantajlar\u0131 i\u00e7eren i\u00e7erikler haz\u0131rlayabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hedef-Kitleye-Ulasma\"><\/span>Hedef Kitleye Ula\u015fma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bir dijital pazarlama stratejisinde belki de en \u00f6nemli sorun hastalara nas\u0131l ula\u015f\u0131laca\u011f\u0131d\u0131r. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hedef-kitle-nedir\">Hedef kitle<\/a> \u00fczerinde b\u0131rakt\u0131\u011f\u0131n\u0131z ilk izlenim sizin dijital d\u00fcnyada marka bilinirli\u011finiz ve imaj\u0131n\u0131z\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkileyebilir. Bu sebeple, hedef kitleye do\u011fru ara\u00e7larla ve do\u011fru i\u00e7erikle ula\u015fmak olduk\u00e7a b\u00fcy\u00fck bir \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n<p>E\u011fer hedef kitleniz ile direkt ileti\u015fime ge\u00e7mek istiyorsan\u0131z e-posta ve sms g\u00f6nderme, telefonla g\u00f6r\u00fc\u015fme gibi y\u00f6ntemlere ba\u015fvurabilirsiniz. Bu y\u00f6ntemleri kullanarak hastalar\u0131 bilgilendirip memnuniyetlerini \u00f6l\u00e7ebilirsiniz. Ancak, hedefiniz hastanenizin web sitesine gelen ziyaret\u00e7i say\u0131s\u0131n\u0131 artt\u0131rmak ise hedef kitlenize online reklamlar, sosyal medya ve SEO ile ula\u015fabilirsiniz. Bunun i\u00e7inde kaliteli i\u00e7erik ve do\u011fru anahtar kelimeleri kullanamaya ihtiyac\u0131n\u0131z var.<\/p>\n\n\n\n<p>Dopinger\u2019in uzman SEO ve dijital pazarlama ekibi, hastaneler i\u00e7in dijital pazarlama stratejisi olu\u015fturmada ve hedef kitlenize ula\u015fmada size istedi\u011finiz destek ve yard\u0131m\u0131 \u00fccretsiz sa\u011flayabilir. Hedef kitleye ula\u015fmaktan anahtar kelime se\u00e7imine kadar her konuda profesyonel destek alarak do\u011fru ki\u015filere ula\u015fabilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/11\/yerel-seo.png\" alt=\"Yerel SEO\" class=\"wp-image-25290\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Yerel SEO<\/h3>\n\n\n\n<p>\u201cYak\u0131n\u0131mda bulunan hastaneler\u201d, \u201cEn yak\u0131n\u0131mda bulunan hastane\u201d bu tarz aramalar hastalar\u0131n \u00f6zellikle acil tedavi gerektiren durumlarda kendilerine en yak\u0131n tedavi merkezini bulup hizmet almas\u0131n\u0131 sa\u011flar. Bu y\u00fczden, dijital varl\u0131\u011f\u0131n\u0131 kan\u0131tlamak isteyen bir hastane \u00f6n \u00f6nemli dijital pazarlama ara\u00e7lar\u0131ndan birisi yerel SEO\u2019dur.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/local-seo-rehberi\">Yerel SEO<\/a>, yerel aramalarda \u00fcst s\u0131rada yer alman\u0131z\u0131 sa\u011flayan \u00e7al\u0131\u015fmalar\u0131n t\u00fcm\u00fcd\u00fcr. Bir ba\u015fka deyi\u015fle, yerel SEO hastanenizin yak\u0131n\u0131nda olan hastalar\u0131n hastanenizi arama motoru aramalar\u0131nda bulmas\u0131n\u0131 sa\u011flar. \u201cYak\u0131n\u0131mda bulunan hastaneler\u201d aramas\u0131nda ilk s\u0131ralarda yer almak da yerel SEO\u2019nun temel amac\u0131d\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/11\/google-my-business-optimize-edilmesi.png\" alt=\"Google My Business Optimize Edilmesi\" class=\"wp-image-25291\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Google My Business Optimize Edilmesi<\/h4>\n\n\n\n<p>Web sitenizi yerel SEO i\u00e7in optimize etmek istiyorsan\u0131z <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-my-business\">Google My Business<\/a>\u2019a kay\u0131t olman\u0131z gerekiyor. Olu\u015fturaca\u011f\u0131n\u0131z Google My Business profili a\u015fa\u011f\u0131daki t\u00fcm bilgileri i\u00e7ermelidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hastane ad\u0131<\/li>\n\n\n\n<li>Adres<\/li>\n\n\n\n<li>\u0130leti\u015fim adresi (telefon ve mail adresi)<\/li>\n\n\n\n<li>Hastanenin a\u00e7\u0131k oldu\u011fu saatler<\/li>\n\n\n\n<li>Hastanenin foto\u011fraf\u0131<\/li>\n\n\n\n<li>Hastane hakk\u0131nda k\u0131sa bir bilgi<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Icerik-Stratejisi\"><\/span>\u0130\u00e7erik Stratejisi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130\u00e7erikleri do\u011fru bir \u015fekilde \u00fcretmek ve do\u011fru kanalda yaymak i\u00e7erik pazarlamas\u0131n\u0131 olu\u015fturur. \u0130\u00e7erik yay\u0131nlayarak arama motoru sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer almak, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc artt\u0131rmak ve hastane web sitesine gelen ziyaret\u00e7i say\u0131s\u0131n\u0131 artt\u0131rmak hastaneler i\u00e7in dijital pazarlama \u00e7al\u0131\u015fmalar\u0131nda i\u00e7erik stratejisinin temelini olu\u015fturur.<\/p>\n\n\n\n<p>Hastalara ula\u015fma ve hastalar\u0131 kalmas\u0131 i\u00e7in ikna etmede i\u015fe yarayan i\u00e7erik stratejisi SEO uyumlu oldu\u011funda web sitenizin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artt\u0131r\u0131r ve daha \u00e7ok ki\u015fiye ula\u015fman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/11\/blog-ve-makaleler.png\" alt=\"Blog ve Makaleler\" class=\"wp-image-25292\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Blog ve Makaleler<\/h3>\n\n\n\n<p>Anahtar kelimelerle haz\u0131rlanan kaliteli blog ve makale yaz\u0131lar\u0131 SEO a\u00e7\u0131s\u0131ndan en b\u00fcy\u00fck dostunuzdur. Bu yaz\u0131lar, SEO uyumlu olmakla kalmay\u0131p web sitenizin trafi\u011fini artt\u0131rmada da faydal\u0131 olacakt\u0131r. Peki blog yaz\u0131lar\u0131 ve makaleler hangi fakt\u00f6rleri i\u00e7ermeli?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anahtar kelime<\/li>\n\n\n\n<li>G\u00fc\u00e7l\u00fc bir ba\u015fl\u0131k<\/li>\n\n\n\n<li>Alt ba\u015fl\u0131klar<\/li>\n\n\n\n<li>Etkili g\u00f6rseller<\/li>\n\n\n\n<li>Anla\u015f\u0131l\u0131r bir metin<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Konu Se\u00e7imi<\/h4>\n\n\n\n<p>\u0130\u00e7erik konusu bir ya da birden fazla olabilir. Se\u00e7ece\u011finiz i\u00e7erik hastalar\u0131 bilgilendirme amac\u0131yla haz\u0131rlanabilir. Bilgilendirme ama\u00e7l\u0131 haz\u0131rlanan i\u00e7eriklerde yeni \u00e7\u0131kan tedavi y\u00f6ntemleri, hastal\u0131klardan korunma y\u00f6ntemleri, hastanenin sahip oldu\u011fu uzman kadro gibi bir\u00e7ok konuya yer verilebilir.<br>Ancak, haz\u0131rlanan i\u00e7erik sadece bilgilendirici olmak zorunda de\u011fildir. Bilgilendirici i\u00e7eriklerin yan\u0131 s\u0131ra kampanya ve duyurulara ya da hastalara y\u00f6nelik tavsiyelere, soru-cevap b\u00f6l\u00fcmlerine yer verece\u011finiz i\u00e7erikler de haz\u0131rlayabilirsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Anahtar Kelime Ara\u015ft\u0131rmas\u0131<\/h4>\n\n\n\n<p>Hangi anahtar kelimenin ne kadar s\u0131kl\u0131kla arand\u0131\u011f\u0131n\u0131 bilmek, anahtar kelime ara\u015ft\u0131rmalar\u0131n\u0131n temelini olu\u015fturur. Hem hedef kitle hem de rakip analizi yap\u0131larak hatalar\u0131n s\u0131k kulland\u0131\u011f\u0131 anahtar kelimeler ve rakiplerin arama motorlar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc sa\u011flayan anahtar kelimeler ortaya \u00e7\u0131kar\u0131l\u0131r.<\/p>\n\n\n\n<p>SEO ya da dijital pazarlama ajanslar\u0131 anahtar kelime ara\u015ft\u0131rmalar\u0131 yaparak rekabet alan\u0131nda zay\u0131f kalan ve uzun kuyruklu olan anahtar kelimeleri ortaya \u00e7\u0131kararak sizin rekabetteki bu bo\u015fluktan faydalanman\u0131z\u0131 sa\u011flar. Dopinger\u2019deki uzman SEO ekibimiz de bu anlamda size yard\u0131mc\u0131 olabilir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/11\/olcumleme-ve-takip.png\" alt=\"\u00d6l\u00e7\u00fcmleme ve Takip\" class=\"wp-image-25293\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Olcumleme-ve-Takip\"><\/span>\u00d6l\u00e7\u00fcmleme ve Takip<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dijital pazarlaman\u0131n her a\u015famas\u0131nda dikkate alman\u0131z gereken bir durum varsa o da her a\u015faman\u0131n takip edilmesi ve \u00f6l\u00e7\u00fcmlenmesi gerekti\u011fidir. Yap\u0131lan dijital pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n ne kadar\u0131 ba\u015far\u0131l\u0131 ilerliyor? Han a\u015famalarda zay\u0131f kal\u0131nd\u0131? Hangi alanlarda iyile\u015ftirme yap\u0131labilir? T\u00fcm bu sorular, yap\u0131lan g\u00f6zlem ve \u00f6l\u00e7\u00fcmler sonras\u0131nda cevaplanabilir.<\/p>\n\n\n\n<p>S\u00f6z konusu hastalar\u0131n bilgilenmesi ve do\u011fru tedaviye ula\u015fmas\u0131 oldu\u011fundan hastaneniz i\u00e7in olu\u015fturdu\u011funuz dijital pazarlama stratejilerinin ba\u015far\u0131s\u0131 marka bilinirli\u011finiz ve itibar\u0131n\u0131z konusunda olduk\u00e7a \u00f6nemlidir. Bu sebeple, konu \u00f6l\u00e7\u00fcmleme ve takip oldu\u011funda profesyonel bir SEO ajans\u0131ndan yard\u0131m almak faydal\u0131 olabilir.<\/p>\n\n\n\n<p>Dopinger\u2019in uzman SEO ekibi de gerek size \u00f6zel bir dijital pazarlama stratejisinin olu\u015fturulmas\u0131 gerekse bu s\u00fcrecin takip edilmesi konusunda size yard\u0131mc\u0131 olacakt\u0131r. Peki dijital pazarlama ve SEO ajanslar\u0131 bu takibi nas\u0131l yap\u0131yor? Bu sorunun cevab\u0131n\u0131 da bir sonraki b\u00f6l\u00fcmde bulabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Takip Ara\u00e7lar\u0131<\/h3>\n\n\n\n<p>Hastaneler i\u00e7in dijital pazarlama kampanyalar\u0131n\u0131 ve SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 \u00f6l\u00e7mede \u00f6zellikle iki araca ba\u015fvurulur:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics<\/li>\n\n\n\n<li>UTM etiketleri<\/li>\n<\/ul>\n\n\n\n<p>Bu iki ara\u00e7, hastane web sitenizi bir b\u00fct\u00fcn olarak incelemenizi, eksik noktalar\u0131n\u0131z\u0131 g\u00f6rmeyi, hedef kitlenizi tan\u0131mlamay\u0131, rekabeti g\u00f6rmeyi ve yapt\u0131\u011f\u0131n\u0131z dijital pazarlama ve SEO \u00e7al\u0131\u015fmalar\u0131nda iyile\u015ftirme yapmay\u0131 saplar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google Analytics<\/h4>\n\n\n\n<p>Google Analytics, web sitenizi ziyaret edenler konusunda size geni\u015f kapsaml\u0131 bir bilgi sunar. \u00d6zellikle SEO \u00e7al\u0131\u015fmalar\u0131 yap\u0131yor ve bu \u00e7al\u0131\u015fmalar sonras\u0131nda web sitenize gelen ziyaret\u00e7i say\u0131s\u0131, ziyaret\u00e7ilerin ortalama ne kadar web sitenizde kald\u0131\u011f\u0131 gibi bilgilere ula\u015fmak istiyorsan\u0131z Google Analytics bu konuda size yard\u0131mc\u0131 olabilir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/11\/utm-etiketleri.png\" alt=\"UTM Etiketleri\" class=\"wp-image-25294\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">UTM Etiketleri<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/utm-nedir\">UTM etiketleri<\/a>, bir web sitesinin web sitesi trafik istatistiklerini kontrol etmeye yard\u0131mc\u0131 olur. Hastaneniz i\u00e7in haz\u0131rlad\u0131\u011f\u0131n\u0131z bir kampanyan\u0131n sonu\u00e7lar\u0131n\u0131 g\u00f6rmenizde bu arac\u0131n etkisi b\u00fcy\u00fckt\u00fcr. Daha \u00e7ok reklam kampanyalar\u0131n\u0131n kontrol edilmesi i\u00e7in kullan\u0131lan bu ara\u00e7, \u00fclkemizde sa\u011fl\u0131k kurulu\u015flar\u0131n\u0131n yasal olarak reklam yapmas\u0131 yasak oldu\u011fundan daha \u00e7ok haber b\u00fclteni gibi kampanyalar\u0131n takibinde kullan\u0131lmaktad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sonuc-Dijital-Pazarlamanin-Hastaneler-Uzerindeki-Etkisi\"><\/span>Sonu\u00e7: Dijital Pazarlaman\u0131n Hastaneler \u00dczerindeki Etkisi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde her t\u00fcrl\u00fc tedavi y\u00f6nteminin ve hastal\u0131\u011f\u0131n internet \u00fczerinden ara\u015ft\u0131r\u0131lmas\u0131 ve medikal turizme olan ilginin artmas\u0131 hastanelerin de dijital varl\u0131klar\u0131n\u0131 kan\u0131tlamak istemesine neden olmu\u015ftur. Hastanelerin dijital varl\u0131\u011f\u0131n\u0131 kan\u0131tlamas\u0131n\u0131n en iyi yolu da \u015f\u00fcphesiz dijital pazarlamad\u0131r.<\/p>\n\n\n\n<p>Sonu\u00e7 olarak, bu yaz\u0131m\u0131zda hastaneler i\u00e7in dijital pazarlama tekniklerine yer verdik. Umar\u0131z bu yaz\u0131 dijital pazarlama ara\u00e7lar\u0131n\u0131n hastanelerdeki hasta memnuniyetini artt\u0131rmak, itibar\u0131 iyile\u015ftirmek ve daha iyi bir ileti\u015fim kurmak i\u00e7in nas\u0131l kullan\u0131ld\u0131\u011f\u0131 hakk\u0131nda akl\u0131n\u0131zda olu\u015fan t\u00fcm soru i\u015faretlerini ortadan kald\u0131rmaya yard\u0131mc\u0131 olmu\u015ftur. E\u011fer nereden ba\u015flayaca\u011f\u0131n\u0131z konusunda emin de\u011filseniz Dopinger\u2019in uzman ekibi ile istedi\u011finiz zaman ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sa\u011fl\u0131k sekt\u00f6r\u00fc ve dijital pazarlama birbirine uzak gelen iki sekt\u00f6r gibi g\u00f6z\u00fckebilir. Ancak internet sekt\u00f6r\u00fcndeki ilerleme ve al\u0131\u015fveri\u015flerin, reklam ve tan\u0131t\u0131m\u0131n, duyurular\u0131n, doktor randevular\u0131n\u0131n bile internet \u00fczerinden ger\u00e7ekle\u015fmesi her sekt\u00f6r gibi hastaneleri de dijital pazarlamaya y\u00f6nelten bir g\u00fc\u00e7 haline geldi. Dijital pazarlaman\u0131n da doktorlar ve sa\u011fl\u0131k sekt\u00f6r\u00fc \u00e7al\u0131\u015fanlar\u0131 i\u00e7in bir [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":24888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-24862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hastaneler i\u00e7in Dijital Pazarlama Rehberi - Dopinger<\/title>\n<meta name=\"description\" content=\"Hastaneler i\u00e7in dijital pazarlama stratejileriyle online ba\u015far\u0131n\u0131z\u0131 g\u00fc\u00e7lendirin! Sa\u011fl\u0131k sekt\u00f6r\u00fcnde etkili bir varl\u0131k i\u00e7in \u00f6nerilerimizi ke\u015ffedin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hastaneler i\u00e7in Dijital Pazarlama Rehberi - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Hastaneler i\u00e7in dijital pazarlama stratejileriyle online ba\u015far\u0131n\u0131z\u0131 g\u00fc\u00e7lendirin! Sa\u011fl\u0131k sekt\u00f6r\u00fcnde etkili bir varl\u0131k i\u00e7in \u00f6nerilerimizi ke\u015ffedin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-02T10:55:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-11T05:30:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/hastaneler-icin-dijital-pazarlama-rehberi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hasan Berber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hasan Berber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama\"},\"author\":{\"name\":\"Hasan Berber\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/1dde29fab38f228f144ef05f4af7e8e8\"},\"headline\":\"Hastaneler i\u00e7in Dijital Pazarlama Rehberi\",\"datePublished\":\"2023-11-02T10:55:48+00:00\",\"dateModified\":\"2024-06-11T05:30:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama\"},\"wordCount\":3187,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/hastaneler-icin-dijital-pazarlama-rehberi.jpg\",\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama\",\"name\":\"Hastaneler i\u00e7in Dijital Pazarlama Rehberi - Dopinger\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/hastaneler-icin-dijital-pazarlama-rehberi.jpg\",\"datePublished\":\"2023-11-02T10:55:48+00:00\",\"dateModified\":\"2024-06-11T05:30:20+00:00\",\"description\":\"Hastaneler i\u00e7in dijital pazarlama stratejileriyle online ba\u015far\u0131n\u0131z\u0131 g\u00fc\u00e7lendirin! Sa\u011fl\u0131k sekt\u00f6r\u00fcnde etkili bir varl\u0131k i\u00e7in \u00f6nerilerimizi ke\u015ffedin.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#primaryimage\",\"url\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/hastaneler-icin-dijital-pazarlama-rehberi.jpg\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/hastaneler-icin-dijital-pazarlama-rehberi.jpg\",\"width\":1248,\"height\":832,\"caption\":\"Hastaneler i\u00e7in Dijital Pazarlama Rehberi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.dopinger.com\/tr\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dijital Pazarlama\",\"item\":\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Hastaneler i\u00e7in Dijital Pazarlama Rehberi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/\",\"name\":\"Dopinger SEO ve Dijital Pazarlama Ajans\u0131\",\"description\":\"Dijital pazarlama ve SEO hakk\u0131nda yaz\u0131lan makalelere Dopinger blog adresinden ula\u015fabilirsiniz.\",\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"alternateName\":\"Dopinger\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dopinger.com\/tr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\",\"name\":\"Dopinger\",\"alternateName\":\"Dopinger SEO ve Dijital Pazarlama Ajans\u0131\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png\",\"width\":157,\"height\":48,\"caption\":\"Dopinger\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dopingertr\/\",\"https:\/\/x.com\/dopingertr\",\"https:\/\/www.instagram.com\/dopingertr\/\",\"https:\/\/www.linkedin.com\/company\/dopinger-trr\/\",\"https:\/\/tr.pinterest.com\/dopingerseo\/\",\"https:\/\/www.youtube.com\/dopingertr\",\"https:\/\/www.udemy.com\/user\/dopingertr\/\",\"https:\/\/accessland.live\/profile\/bilgi-a3c9C\",\"https:\/\/www.tiktok.com\/@dijitalpazarlama\",\"https:\/\/www.reddit.com\/user\/dopigertr\",\"https:\/\/soundcloud.com\/dopinger-tr\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/1dde29fab38f228f144ef05f4af7e8e8\",\"name\":\"Hasan Berber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2024\/08\/cropped-hasan-berber-profil-fotografi-96x96.png\",\"contentUrl\":\"http:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2024\/08\/cropped-hasan-berber-profil-fotografi-96x96.png\",\"caption\":\"Hasan Berber\"},\"description\":\"Merhabalar ben Hasan. \u0130stanbul \u00dcniversitesi \u0130\u015fletme mezunuyum. Dijital pazarlamaya olan ilgim okulda ilgili dersi almam ile ba\u015flad\u0131. O g\u00fcnden bug\u00fcne ilgiyle takip etti\u011fim bu alanda elde etti\u011fim bilgileri sizinle de payla\u015fabilmek ad\u0131na Dopinger'deyim!\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/hasanberberr\/\"],\"url\":\"http:\/\/www.dopinger.com\/tr\/blog\/author\/hasanberber\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hastaneler i\u00e7in Dijital Pazarlama Rehberi - Dopinger","description":"Hastaneler i\u00e7in dijital pazarlama stratejileriyle online ba\u015far\u0131n\u0131z\u0131 g\u00fc\u00e7lendirin! Sa\u011fl\u0131k sekt\u00f6r\u00fcnde etkili bir varl\u0131k i\u00e7in \u00f6nerilerimizi ke\u015ffedin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama","og_locale":"tr_TR","og_type":"article","og_title":"Hastaneler i\u00e7in Dijital Pazarlama Rehberi - Dopinger","og_description":"Hastaneler i\u00e7in dijital pazarlama stratejileriyle online ba\u015far\u0131n\u0131z\u0131 g\u00fc\u00e7lendirin! Sa\u011fl\u0131k sekt\u00f6r\u00fcnde etkili bir varl\u0131k i\u00e7in \u00f6nerilerimizi ke\u015ffedin.","og_url":"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama","og_site_name":"SEO &amp; Dijital Pazarlama Blogu","article_publisher":"https:\/\/www.facebook.com\/dopingertr\/","article_published_time":"2023-11-02T10:55:48+00:00","article_modified_time":"2024-06-11T05:30:20+00:00","og_image":[{"width":1248,"height":832,"url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/hastaneler-icin-dijital-pazarlama-rehberi.jpg","type":"image\/jpeg"}],"author":"Hasan Berber","twitter_card":"summary_large_image","twitter_creator":"@dopingertr","twitter_site":"@dopingertr","twitter_misc":{"Yazan:":"Hasan Berber","Tahmini okuma s\u00fcresi":"16 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#article","isPartOf":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama"},"author":{"name":"Hasan Berber","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/1dde29fab38f228f144ef05f4af7e8e8"},"headline":"Hastaneler i\u00e7in Dijital Pazarlama Rehberi","datePublished":"2023-11-02T10:55:48+00:00","dateModified":"2024-06-11T05:30:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama"},"wordCount":3187,"commentCount":0,"publisher":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#organization"},"image":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/hastaneler-icin-dijital-pazarlama-rehberi.jpg","articleSection":["Dijital Pazarlama"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama","url":"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama","name":"Hastaneler i\u00e7in Dijital Pazarlama Rehberi - Dopinger","isPartOf":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#primaryimage"},"image":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/hastaneler-icin-dijital-pazarlama-rehberi.jpg","datePublished":"2023-11-02T10:55:48+00:00","dateModified":"2024-06-11T05:30:20+00:00","description":"Hastaneler i\u00e7in dijital pazarlama stratejileriyle online ba\u015far\u0131n\u0131z\u0131 g\u00fc\u00e7lendirin! Sa\u011fl\u0131k sekt\u00f6r\u00fcnde etkili bir varl\u0131k i\u00e7in \u00f6nerilerimizi ke\u015ffedin.","breadcrumb":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#primaryimage","url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/hastaneler-icin-dijital-pazarlama-rehberi.jpg","contentUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/hastaneler-icin-dijital-pazarlama-rehberi.jpg","width":1248,"height":832,"caption":"Hastaneler i\u00e7in Dijital Pazarlama Rehberi"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dopinger.com\/tr\/blog\/hastaneler-icin-dijital-pazarlama#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.dopinger.com\/tr\/blog"},{"@type":"ListItem","position":2,"name":"Dijital Pazarlama","item":"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama"},{"@type":"ListItem","position":3,"name":"Hastaneler i\u00e7in Dijital Pazarlama Rehberi"}]},{"@type":"WebSite","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#website","url":"https:\/\/www.dopinger.com\/tr\/blog\/","name":"Dopinger SEO ve Dijital Pazarlama Ajans\u0131","description":"Dijital pazarlama ve SEO hakk\u0131nda yaz\u0131lan makalelere Dopinger blog adresinden ula\u015fabilirsiniz.","publisher":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#organization"},"alternateName":"Dopinger","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dopinger.com\/tr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#organization","name":"Dopinger","alternateName":"Dopinger SEO ve Dijital Pazarlama Ajans\u0131","url":"https:\/\/www.dopinger.com\/tr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png","contentUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png","width":157,"height":48,"caption":"Dopinger"},"image":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dopingertr\/","https:\/\/x.com\/dopingertr","https:\/\/www.instagram.com\/dopingertr\/","https:\/\/www.linkedin.com\/company\/dopinger-trr\/","https:\/\/tr.pinterest.com\/dopingerseo\/","https:\/\/www.youtube.com\/dopingertr","https:\/\/www.udemy.com\/user\/dopingertr\/","https:\/\/accessland.live\/profile\/bilgi-a3c9C","https:\/\/www.tiktok.com\/@dijitalpazarlama","https:\/\/www.reddit.com\/user\/dopigertr","https:\/\/soundcloud.com\/dopinger-tr"]},{"@type":"Person","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/1dde29fab38f228f144ef05f4af7e8e8","name":"Hasan Berber","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/image\/","url":"http:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2024\/08\/cropped-hasan-berber-profil-fotografi-96x96.png","contentUrl":"http:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2024\/08\/cropped-hasan-berber-profil-fotografi-96x96.png","caption":"Hasan Berber"},"description":"Merhabalar ben Hasan. \u0130stanbul \u00dcniversitesi \u0130\u015fletme mezunuyum. Dijital pazarlamaya olan ilgim okulda ilgili dersi almam ile ba\u015flad\u0131. O g\u00fcnden bug\u00fcne ilgiyle takip etti\u011fim bu alanda elde etti\u011fim bilgileri sizinle de payla\u015fabilmek ad\u0131na Dopinger'deyim!","sameAs":["https:\/\/www.linkedin.com\/in\/hasanberberr\/"],"url":"http:\/\/www.dopinger.com\/tr\/blog\/author\/hasanberber"}]}},"_links":{"self":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/24862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=24862"}],"version-history":[{"count":2,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/24862\/revisions"}],"predecessor-version":[{"id":27903,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/24862\/revisions\/27903"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/media\/24888"}],"wp:attachment":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=24862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=24862"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=24862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}