{"id":2456,"date":"2020-07-30T06:44:16","date_gmt":"2020-07-30T06:44:16","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=2456"},"modified":"2024-08-12T15:20:51","modified_gmt":"2024-08-12T12:20:51","slug":"ab-testi-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/ab-testi-nedir","title":{"rendered":"A\/B Testi Nedir? Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p>Web sitenizde de\u011fi\u015fiklikler yapmak istiyor ve bunlar\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 \u00f6l\u00e7mek istiyorsan\u0131z, A\/B testi harika bir y\u00f6ntem olacakt\u0131r. A\/B testi, web site y\u00f6neticilerinin hedef kitle belirlemesi i\u00e7in kulland\u0131\u011f\u0131 bir deney. Bu deney ile yapmak istedi\u011finiz de\u011fi\u015fiklik ya da g\u00fcncellemelerin sonu\u00e7lar\u0131n\u0131 \u00f6l\u00e7erek de\u011ferlendirmede bulunabiliyor ve buna g\u00f6re bir strateji belirleyebiliyorsunuz. A\/B testi nedir &amp; nas\u0131l yap\u0131l\u0131r sorular\u0131n\u0131n cevaplar\u0131 i\u00e7in yaz\u0131m\u0131z\u0131 okumaya devam edin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB-Testi-Ne-Demek\"><\/span><strong>A\/B Testi Ne Demek?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\/B testi ile web sitenizde performans kar\u015f\u0131la\u015ft\u0131rmas\u0131 yapmak istedi\u011finiz iki farkl\u0131 i\u00e7eri\u011fe sahip reklam ya da web sayfas\u0131n\u0131n hangisinin daha iyi sonu\u00e7 verdi\u011fini \u00f6l\u00e7ersiniz. Bunu e-postalar i\u00e7in de yapabilmek m\u00fcmk\u00fcn. Kar\u015f\u0131la\u015ft\u0131rmak istenilen i\u00e7erik hususlar\u0131 genellikle ba\u015fl\u0131k, CTA g\u00f6r\u00fcnt\u00fc ya da i\u00e7eri\u011fin t\u00fcm\u00fcyle kendisi, de\u011fi\u015fkenler olarak \u00f6l\u00e7\u00fclebilmektedir. Bu \u00e7ok basittir; \u00f6rne\u011fin web sitenizin birka\u00e7 y\u00fcz ziyaret\u00e7i alan a\u00e7\u0131l\u0131\u015f sayfas\u0131na \u2018e-posta bildirimlerine izin ver, %20 indirim kazan\u2019 butonu ekledi\u011finiz bir A\/B testi yapmak istedi\u011finizde, bunu A\/B yaz\u0131l\u0131m\u0131n\u0131z\u0131 kullanarak yapabilir; bu buton eklenmi\u015f benzer bir sayfa olu\u015fturup trafi\u011fi her iki sayfa aras\u0131nda b\u00f6lerek sonu\u00e7lar\u0131 \u00f6l\u00e7\u00fcmleyebilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/ab-testi-nedir.jpg\" alt=\"ab testi nedir\" class=\"wp-image-18135\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/ab-testi-nedir.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/ab-testi-nedir-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB-Testi-Ile-Neleri-Test-Edebilirim\"><\/span><strong>A\/B Testi \u0130le Neleri Test Edebilirim?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yukar\u0131da az\n\u00e7ok bahsetmi\u015f olsak da, genel olarak bu deney ile neleri test edebilece\u011finizi\nburada s\u0131ralad\u0131k.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Metin i\u00e7eriklerinin kendisini; yaz\u0131 fontunu, yaz\u0131 tipi boyutunu,<\/li>\n\n\n\n<li>Sayfalar\u0131n\u0131zda yer alan butonlar\u0131n \u015feklini, rengini ve yerini,<\/li>\n\n\n\n<li>G\u00f6rsel i\u00e7eriklerin boyutunu ve konumunu,<\/li>\n\n\n\n<li>Bannerlar\u0131n\u0131z\u0131n yerle\u015fimini, b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc ve bi\u00e7imini,<\/li>\n\n\n\n<li>\u00dcr\u00fcnlerinizin renk se\u00e7eneklerini, say\u0131s\u0131n\u0131,<\/li>\n\n\n\n<li>Mailing yap\u0131yorsan\u0131z e-posta i\u00e7eriklerini, rengini, metin \u00f6zelliklerini,<\/li>\n\n\n\n<li>Reklamlar\u0131n\u0131z\u0131n yerini ve reklam i\u00e7eri\u011fini test edebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/facebook-reklam-kutuphanesi\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Reklam K\u00fct\u00fcphanesi<\/a> ile ilgili yaz\u0131m\u0131za g\u00f6z atabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB-Testi-Nasil-Yapilir\"><\/span><strong>A\/B Testi Nas\u0131l Yap\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu deneyi,\nbaz\u0131 ara\u00e7lar yard\u0131m\u0131yla web siteniz \u00fczerinden yapabilirsiniz. T\u00fcm site t\u00fcrleri\ni\u00e7in, \u00fccretli ya da \u00fccretsiz pek \u00e7ok ara\u00e7 A\/B testi i\u00e7in kullan\u0131lmaktad\u0131r.\nBunlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unbounce:<\/strong> Landing Page (tek sayfa web sitesi)\nsahipleri i\u00e7in test yapmaya olanak sa\u011flayan \u00fccretli bir ara\u00e7t\u0131r.<\/li>\n\n\n\n<li><strong>Google Website Optimizer:<\/strong> Test i\u00e7in kullan\u0131lan pop\u00fcler ve\n\u00fccretsiz bir Google arac\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>Max A\/B:<\/strong> WordPress sitesine sahip olanlar i\u00e7in\nkullan\u0131labilecek bir A\/B testi eklentisidir.<\/li>\n\n\n\n<li><strong>Visual Website Optimizer:<\/strong> Genellikle g\u00f6rsel i\u00e7erik\nkar\u015f\u0131la\u015ft\u0131rmalar\u0131 i\u00e7in kullan\u0131lan basit ve \u00fccretli bir ara\u00e7t\u0131r.<\/li>\n\n\n\n<li><strong>Optimizely:<\/strong> \u00dccretli bir test arac\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>Clickflow:<\/strong> T\u0131klama oranlar\u0131na bak\u0131larak de\u011fi\u015ftirilecek <a href=\"https:\/\/www.dopinger.com\/tr\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> metriklerini belirleyen bir analiz arac\u0131d\u0131r diyebiliriz.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/ab-testi-yapilirken-dikkat-edilmesi-gerekenler.jpg\" alt=\"ab testi s\u0131ras\u0131nda dikkat edilmesi gerekenler\" class=\"wp-image-18138\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/ab-testi-yapilirken-dikkat-edilmesi-gerekenler.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/ab-testi-yapilirken-dikkat-edilmesi-gerekenler-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB-Testi-Yapilirken-Dikkat-Edilmesi-Gerekenler\"><\/span><strong>A\/B Testi Yap\u0131l\u0131rken Dikkat Edilmesi Gerekenler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\/B testine\nba\u015flamadan \u00f6nce; test yapaca\u011f\u0131n\u0131z sayfan\u0131n g\u00fcnl\u00fck ziyaret\u00e7i say\u0131s\u0131n\u0131 ve\nkar\u015f\u0131la\u015ft\u0131rmak istedi\u011finiz noktan\u0131n \u015fu andaki d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131, test sonucunda\nbekledi\u011finiz tahmini iyile\u015fme y\u00fczdesini ve testte kullanaca\u011f\u0131n\u0131z de\u011fi\u015fken\nsay\u0131s\u0131n\u0131 bir kenara not etmelisiniz. B\u00f6ylelikle test sonu\u00e7lar\u0131n\u0131 daha iyi\n\u00f6l\u00e7\u00fcmleyebilir ve buna y\u00f6nelik stratejiler geli\u015ftirebilirsiniz.<\/p>\n\n\n\n<p>Di\u011fer\nhususlar \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\/B testi en az iki hafta s\u00fcre ile yay\u0131nda kalmal\u0131d\u0131r.<\/li>\n\n\n\n<li>Teste tabi tutulan de\u011fi\u015fkenlerin trafik ve etkile\u015fim ald\u0131\u011f\u0131ndan emin olun. <\/li>\n\n\n\n<li>Ayn\u0131 ziyaret\u00e7iye, testin farkl\u0131 \u015fekiller sunulan de\u011fi\u015fkenleri g\u00f6sterilmemelidir.<\/li>\n\n\n\n<li>Testin sonu\u00e7lar\u0131 Google Analytics gibi ara\u00e7lar vas\u0131tas\u0131 ile analiz edilmelidir; manuel olarak de\u011fil.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/facebook-reklam-verme-rehberi\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Reklam Verme Rehberi<\/a> ile sosyal medya reklamc\u0131l\u0131\u011f\u0131 hakk\u0131nda bilgi edinin<\/p>\n\n\n\n<p>B\u00f6ylelikle \u00e7e\u015fitli ara\u00e7lar kullanarak uygulad\u0131\u011f\u0131n\u0131z A\/B deneyinizi do\u011fru analiz ve strateji ile tamamlayabilirsiniz. D\u00f6n\u00fc\u015f\u00fcm oran\u0131 daha iyi olan de\u011fi\u015fkeni sayfan\u0131za uygulayarak yay\u0131na alabilirsiniz. A\/B testi nedir t\u00fcm detaylar\u0131 sizinle payla\u015ft\u0131k, bizi takipte kalmaya devam edin.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama\">Dijital Pazarlama<\/a>&nbsp;ile ilgili t\u00fcm geli\u015fmeler bu blogda!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            A\/B Testi Nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 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12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>A\/B testi asl\u0131nda bir deneydir; bu deney ile, web sitenizde performans kar\u015f\u0131la\u015ft\u0131rmas\u0131 yapmak istedi\u011finiz iki farkl\u0131 i\u00e7eri\u011fe sahip reklam ya da web sayfas\u0131n\u0131n hangisinin daha iyi sonu\u00e7 verdi\u011fini \u00f6l\u00e7ersiniz.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            A\/B Testi \u0130le Neleri Test Edebilirim?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 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data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            A\/B Testi Nas\u0131l Yap\u0131l\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 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Website Optimizer\u2019d\u0131r. WordPress siteler i\u00e7in Max A\/B; tek sayfa siteler i\u00e7in Unbounce ara\u00e7lar\u0131 kullan\u0131labilir.  <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Web sitenizde de\u011fi\u015fiklikler yapmak istiyor ve bunlar\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 \u00f6l\u00e7mek istiyorsan\u0131z, A\/B testi harika bir y\u00f6ntem olacakt\u0131r. A\/B testi, web site y\u00f6neticilerinin hedef kitle belirlemesi i\u00e7in kulland\u0131\u011f\u0131 bir deney. Bu deney ile yapmak istedi\u011finiz de\u011fi\u015fiklik ya da g\u00fcncellemelerin sonu\u00e7lar\u0131n\u0131 \u00f6l\u00e7erek de\u011ferlendirmede bulunabiliyor ve buna g\u00f6re bir strateji belirleyebiliyorsunuz. A\/B testi [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\/B Testi Nedir? Nas\u0131l Yap\u0131l\u0131r? Ne \u0130\u00e7in Yap\u0131l\u0131r? - Dopinger<\/title>\n<meta name=\"description\" content=\"Sitenizde yapaca\u011f\u0131n\u0131z de\u011fi\u015fikliklerin nas\u0131l d\u00f6n\u00fc\u015f\u00fcm sa\u011flayaca\u011f\u0131n\u0131 merak ediyorsan\u0131z A\/B testi nedir? Nas\u0131l yap\u0131l\u0131r ve ne ama\u00e7la yap\u0131l\u0131r?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/ab-testi-nedir\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B Testi Nedir? Nas\u0131l Yap\u0131l\u0131r? Ne \u0130\u00e7in Yap\u0131l\u0131r? - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Sitenizde yapaca\u011f\u0131n\u0131z de\u011fi\u015fikliklerin nas\u0131l d\u00f6n\u00fc\u015f\u00fcm sa\u011flayaca\u011f\u0131n\u0131 merak ediyorsan\u0131z A\/B testi nedir? Nas\u0131l yap\u0131l\u0131r ve ne ama\u00e7la yap\u0131l\u0131r?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/ab-testi-nedir\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-30T06:44:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-12T12:20:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/ab-testi-nedir-nasil-yapilir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/ab-testi-nedir#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/ab-testi-nedir\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"A\/B Testi Nedir? 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