{"id":2448,"date":"2020-07-30T06:33:46","date_gmt":"2020-07-30T06:33:46","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=2448"},"modified":"2024-08-07T10:42:26","modified_gmt":"2024-08-07T07:42:26","slug":"conversion-rate","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/conversion-rate","title":{"rendered":"Conversion Rate Nedir? Nas\u0131l Y\u00fckseltilir?"},"content":{"rendered":"\n<p> \u00d6zellikle bir e-ticaret sitesine sahipseniz, verdi\u011finiz reklamlar\u0131 ka\u00e7 kullan\u0131c\u0131n\u0131n t\u0131klay\u0131p da sitenizden al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 belirlemeniz bir d\u00f6n\u00fc\u015f\u00fcm \u00f6l\u00e7\u00fcm\u00fcd\u00fcr. \u0130nternetten gelir elde etmenin en b\u00fcy\u00fck avantajlar\u0131ndan biri, kesin veriler sunmas\u0131d\u0131r. \u00dcr\u00fcn ya da hizmetiniz i\u00e7in verdi\u011finiz reklamlar\u0131 ka\u00e7 ki\u015finin g\u00f6rd\u00fc\u011f\u00fc, ka\u00e7 ki\u015finin geri d\u00f6nd\u00fc\u011f\u00fc ve nas\u0131l geri bildirim verdi\u011fi kesin olarak \u00f6l\u00e7\u00fclebilir. Geleneksel pazarlama ile dijitalle\u015fmeyi ay\u0131ran en kesin \u00e7izgi bu diyebiliriz. Billboard\u2019lara verdi\u011finiz reklam\u0131 ka\u00e7 ki\u015finin g\u00f6rd\u00fc\u011f\u00fcn\u00fc ve ka\u00e7\u0131n\u0131n size al\u0131\u015fveri\u015f yapmak i\u00e7in geri d\u00f6nd\u00fc\u011f\u00fcn\u00fc belirleyemezsiniz. Fakat dijital d\u00fcnya, bize kesin veriler ile bir yol \u00e7izmeyi ve de\u011ferlendirmede bulunabilmeyi sa\u011fl\u0131yor. \u015eimdi gelelim Conversion Rate yani d\u00f6n\u00fc\u015f\u00fcm oran\u0131na.<\/p>\n\n\n\n<p>Peki, web sitemiz i\u00e7in \u00f6nemli\nmetriklerden biri olan d\u00f6n\u00fc\u015f\u00fcm oran\u0131 (conversion rate) nedir ve nas\u0131l\ny\u00fckseltilir? Gelin, internetin bize sundu\u011fu nimetleri nas\u0131l kullanabilece\u011fimizi\n\u00f6\u011frenelim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donusum-Orani-Conversion-Rate-Ne-Demek\"><\/span><strong> D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion Rate) Ne Demek? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Conversion rate, sitenizde istedi\u011finiz eylemleri uygulayan ziyaret\u00e7ilerden elde edilen bilgiler ile hesaplanan bir ba\u015far\u0131 \u00f6l\u00e7\u00fcm\u00fcd\u00fcr. D\u00f6n\u00fc\u015f\u00fcm oran\u0131 \u00f6l\u00e7\u00fcm\u00fc yaln\u0131zca bir reklam \u00fczerinden de\u011fil, e-posta ya da bir form doldurma gibi eylemler \u00fczerinden de yap\u0131labilir. \u00d6rne\u011fin, bir e-ticaret siteniz var ve hedefiniz \u00fcye say\u0131s\u0131n\u0131 art\u0131rmak. Sitenizde ka\u00e7 kullan\u0131c\u0131n\u0131n \u00fcye oldu\u011funu, yani \u00fcyelik formu doldurdu\u011funu hesaplarsan\u0131z \u00e7\u0131kan sonu\u00e7 size d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 verecektir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/donusum-orani-3.png\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/donusum-orani-3.png\" alt=\"conversion rate nedir\" class=\"wp-image-2450\"\/><\/a><\/figure><\/div>\n\n\n<p>Conversion\nrate ile \u015fu de\u011fi\u015fkenler \u00f6l\u00e7\u00fclebilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcyelik<\/li>\n\n\n\n<li>Abonelik (e-posta)<\/li>\n\n\n\n<li>\u00dcr\u00fcn sat\u0131\u015f\u0131<\/li>\n\n\n\n<li>T\u0131klama<\/li>\n\n\n\n<li>Form doldurma<\/li>\n<\/ul>\n\n\n\n<p>Giri\u015fte de bahsetti\u011fimiz gibi, dijital d\u00fcnyada faaliyet\ng\u00f6stermek art\u0131k pek \u00e7ok \u00f6l\u00e7\u00fcm y\u00f6ntemi sayesinde daha verimli ve net. Bu\nmetriklerden biri conversion rate ve bu sayede sitenizi ka\u00e7 ki\u015finin ziyaret\netti\u011fini, ziyaret\u00e7ilerin ne kadar s\u00fcre sitenizde kald\u0131\u011f\u0131n\u0131, konum ve ki\u015fisel\nbilgilerini, ka\u00e7 ziyaret\u00e7inin&nbsp;\nreklam\u0131n\u0131z\u0131 g\u00f6rd\u00fc\u011f\u00fcn\u00fc, t\u0131klad\u0131\u011f\u0131n\u0131 ve \u00fcr\u00fcn\u00fc sat\u0131n ald\u0131\u011f\u0131n\u0131\ng\u00f6rebiliyorsunuz. Sitenizin trafi\u011finin artmas\u0131 da reklam alma ihtimalinizi\nart\u0131r\u0131yor. Bir reklama t\u0131klamak tek ba\u015f\u0131na anlam ifade etmez; reklamlar\u0131n esas\namac\u0131 ziyaret\u00e7ileri \u00fcr\u00fcn\u00fc sat\u0131n almaya ve siteye y\u00f6nlendirmek oldu\u011fundan,\nconversion rate istedi\u011finiz rakamsal de\u011feri size oran olarak veriyor. <\/p>\n\n\n\n<p>Yani basit olarak \u00f6zet ge\u00e7mek gerekirse \u015f\u00f6yle anlatal\u0131m.\nE\u011fer bir e-ticaret sitesine sahipseniz, istedi\u011finiz \u015fey reklam\u0131n sadece\nt\u0131klanmas\u0131 de\u011fil, t\u0131klanarak kullan\u0131c\u0131n\u0131n siteye gelmesi ve sat\u0131n alma\ni\u015fleminin ger\u00e7ekle\u015fmesi olacakt\u0131r. Reklam sonucu siteye gelen ve al\u0131\u015fveri\u015f yapa\nziyaret\u00e7iler size d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donusum-Orani-Conversion-Rate-Hesaplamasi-Nasil-Yapilir\"><\/span><strong> D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion Rate) Hesaplamas\u0131 Nas\u0131l Yap\u0131l\u0131r ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 hesaplan\u0131rken, hedefledi\u011finiz eylemi ger\u00e7ekle\u015ftiren kullan\u0131c\u0131 say\u0131s\u0131n\u0131n, sitenizi ziyaret eden kullan\u0131c\u0131 say\u0131s\u0131na b\u00f6l\u00fcnmesi ile ortaya \u00e7\u0131kar. \u00d6rne\u011fin, \u015fapka sat\u0131\u015f\u0131 yapan bir site, reklam verdiyse bunun d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 hesaplayabilir. Reklama 2000 ki\u015fi t\u0131kl\u0131yorsa ve 200 ki\u015fi \u015fapka sat\u0131n ald\u0131ysa 200 \/ 2000 = 0,1 d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 verecektir.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/funnel-nedir\">Funnel Nedir? Funnel Nas\u0131l Kurulur?<\/a> adl\u0131 yaz\u0131m\u0131za g\u00f6z atabilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/donusum-orani-1.jpg\"><img decoding=\"async\" width=\"960\" height=\"513\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/donusum-orani-1-960x513.jpg\" alt=\"d\u00f6n\u00fc\u015f\u00fcm oran\u0131\" class=\"wp-image-2452\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Neden-Donusum-Oranini-Hesaplayabilmem-Gerekiyor\"><\/span><strong> Neden D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Hesaplayabilmem Gerekiyor?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam veya pazarlama kampanyalar\u0131n\u0131z\u0131 ne \u00f6l\u00e7\u00fcde ba\u015far\u0131l\u0131 oldu\u011funu takip edebilmek i\u00e7in d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 hesaplaman\u0131z gerekiyor. Bu sayede pazarlama ve reklam \u00e7abalar\u0131n\u0131z ile b\u00fct\u00e7enizin ne kadar verimli\u011fi oldu\u011fu konusunda fikir sahibi olabilirsiniz.<\/p>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 \u00f6l\u00e7ebilmek i\u00e7in \u00f6ncelikle neleri kullanabilece\u011finizi konu\u015fal\u0131m. D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 manuel hesaplayabilir ya da bunun i\u00e7in baz\u0131 ara\u00e7lar kullanabilirsiniz.<\/p>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 hesaplamak i\u00e7in en etkili ara\u00e7 Google Analytics olacakt\u0131r. Bu ara\u00e7 hedeflerinizi do\u011fru \u015fekilde tan\u0131mlad\u0131\u011f\u0131n\u0131zda d\u00f6n\u00fc\u015f\u00fcmler koydu\u011funuz hedeflere g\u00f6re size rapor verir.<\/p>\n\n\n\n<p>Google sizin i\u00e7in d\u00f6n\u00fc\u015f\u00fcm\u00fcn ne ifade etti\u011fini bilmiyor. Bu nedenle de d\u00f6n\u00fc\u015f\u00fcm oran\u0131 hesaplama konusunda size yard\u0131mc\u0131 olmas\u0131 i\u00e7in bir hedef belirlemeniz gerekiyor. Bu konuda uzmanl\u0131\u011f\u0131n\u0131z yoksa d\u00f6n\u00fc\u015f\u00fcmleri, genel d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 ve ziyaret s\u00fcrecini izleyebilmek ve yorumlamak i\u00e7in Dopinger\u2019den destek alabilirsiniz.<\/p>\n\n\n\n<p>Web siteniz i\u00e7in d\u00f6n\u00fc\u015f\u00fcm oran\u0131 hesab\u0131 yaparken belirli konularda s\u0131n\u0131flama yapman\u0131z gerekiyor. \u00d6ncelikle birden fazla d\u00f6n\u00fc\u015f\u00fcm varsa d\u00f6n\u00fc\u015f\u00fcm t\u00fcr\u00fcne g\u00f6re ayr\u0131 hesaplama yapabilirsiniz. Belirli bir kaynak veya trafik kanal\u0131na g\u00f6re d\u00f6n\u00fc\u015f\u00fcm oran\u0131 bulabilirsiniz. Ayn\u0131 zamanda t\u00fcm web sitesi trafi\u011fi \u00fczerinden de hesaplama yapabilirsiniz.<\/p>\n\n\n\n<p>Oturumda bulunan sayfa, i\u015flem ve aksiyonlara g\u00f6re de sonu\u00e7 alabilirsiniz. Son olarak kampanya \u00f6zelinde de d\u00f6n\u00fc\u015f\u00fcm hesaplayabilirsiniz. D\u00f6n\u00fc\u015f\u00fcmleri ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131 raporlamas\u0131n\u0131 do\u011fru filtrelerseniz etkili sonu\u00e7lar alabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Iyi-Donusum-Orani-Nedir\"><\/span><strong>\u0130yi D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nedir?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130yi d\u00f6n\u00fc\u015f\u00fcm oran\u0131 veya bu de\u011ferin y\u00fczde \u00fczerinden ka\u00e7 olmas\u0131 gerekti\u011fi duruma g\u00f6re de\u011fi\u015fiklik g\u00f6sterir. \u00d6ncelikle rakiplerinizin d\u00f6n\u00fc\u015f\u00fcm oran\u0131na, sizin beklentilerinize, hedeflerinize ve hedef kitlenizin temel \u00f6zelliklerine g\u00f6re bu de\u011fi\u015fir.&nbsp;<\/p>\n\n\n\n<p>\u0130deal bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131 de\u011feri konu\u015fmak yerine en do\u011fru yakla\u015f\u0131m d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 s\u00fcrekli izlemek ve optimize etmektir. Daha iyi bir d\u00f6n\u00fc\u015f\u00fcm elde etmek i\u00e7in bu oran \u00fczerinde s\u00fcrekli yeni optimizasyon stratejileri geli\u015ftirmelisiniz.<\/p>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 iyile\u015ftirdikten sonra \u00e7e\u015fitli metrikleri dikkate alarak iyile\u015ftirme fikrileri elde edebilirsiniz. D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 nas\u0131l iyile\u015ftirebilece\u011finizi de k\u0131saca ele alal\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 \u0130yile\u015ftirme&nbsp;<\/strong><\/h3>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 iyile\u015ftirmek istiyorsan\u0131z iki farkl\u0131 metri\u011fi de\u011ferlendirmeli ve bu iki metrik \u00fczerine odaklanmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p>\u0130lk olarak odaklanman\u0131z gereken trafik kaynaklar\u0131 ve ziyaret\u00e7ileri sitenize \u00e7eken harekete ge\u00e7irici unsurlard\u0131r. Reklam, y\u00f6nlendirme ifadeler, kullan\u0131c\u0131lar\u0131n fark\u0131nda oldu\u011fu t\u00fcm trafik kaynaklar\u0131, e-mail pazarlama ve kampanyalar gibi t\u00fcm s\u00fcre\u00e7ler buna dahildir.<\/p>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 optimize etmek i\u00e7in odaklanman\u0131z gereken di\u011fer alan web sitenize gelen trafi\u011fi etkileyen metriklerdir. Kullan\u0131c\u0131 deneyimi ve kullan\u0131c\u0131 aray\u00fcz\u00fc, mesajla\u015fma s\u00fcreci, harekete ge\u00e7irici mesajlar, kullan\u0131c\u0131lar\u0131n web sitenizdeki gezinme deneyimi, i\u015fletmenizle etkile\u015fim kurma yollar\u0131 olarak bu ba\u015fl\u0131k a\u00e7\u0131labilir.<\/p>\n\n\n\n<p>T\u00fcm bu metrikleri de\u011ferlendirerek iyile\u015ftirmeler yapabilirsiniz. Ger\u00e7ekle\u015ftirdi\u011finiz bu etkile\u015fimlerin tamam\u0131 d\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu olarak isimlendirilmektedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Trafik Kaynaklar\u0131 Optimizasyonu&nbsp;<\/strong><\/h3>\n\n\n\n<p>Web sitenize \u00e7e\u015fitli kaynaklardan gelen trafikler hedefleme, reklam fikirleri, organik olarak listelendi\u011finiz anahtar kelimelere odaklanabilirsiniz. Reklam hedeflemeleri, ilk izlenim ve trafi\u011fi direkt siteye y\u00f6nlendirme s\u00fcre\u00e7leri buna dahil edilebilir.<\/p>\n\n\n\n<p>Burada odaklanman\u0131z gereken alan web sitenize daha kaliteli trafik almakt\u0131r.&nbsp; Web sitenize d\u0131\u015f kaynaklardan daha nitelikli ziyaret\u00e7iler gelirse d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirmeye daha istekli olurlar. Bu d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 artt\u0131rmada size yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>Trafik kaynaklar\u0131n\u0131 optimize etmek i\u00e7in m\u00fc\u015fterilerinizin yolculu\u011fu hakk\u0131nda da fikir sahibi olmal\u0131s\u0131n\u0131z. Bu s\u00fcre\u00e7te d\u00f6n\u00fc\u015f\u00fcm hunisinde en \u00fcstte yer alan trafi\u011fin genel oran\u0131n\u0131 artt\u0131rarak daha kaliteli bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131 yakalaman\u0131z m\u00fcmk\u00fcn olur.<\/p>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 artt\u0131rmak i\u00e7in mutlaka bir\u00e7ok strateji geli\u015ftirmelisiniz. Ancak fark\u0131ndal\u0131k d\u00fczeyi y\u00fcksek olan ziyaret\u00e7i ve kaynaklar\u0131 hedefleyerek d\u00f6n\u00fc\u015f\u00fcm hunisinde \u00fcst k\u0131sm\u0131nda yer alacak kitleyi \u00e7ekecek stratejiler geli\u015ftirmelisiniz. Bu nedenle hedef kitlenizi do\u011fru \u015fekilde segmentlere ay\u0131rarak istedi\u011finiz d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftirme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek ki\u015filere hitap etmelisiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donusum-Orani-ve-Google\"><\/span><strong>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 ve Google<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 sayesinde Google Ads \u00fczerinde y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz bir kampanyan\u0131n geri d\u00f6n\u00fc\u015fleri ile hedefledi\u011fimiz geli\u015fimlerin sa\u011flan\u0131p sa\u011flanmad\u0131\u011f\u0131n\u0131 anlayabilme imkan\u0131m\u0131z bulunmaktad\u0131r.<\/p>\n\n\n\n<p>Google&#8217; a g\u00f6re d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 i\u00e7in uygulanabilecek temel \u00f6neriler \u015fu \u015fekildedir :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Hedef Kitleyi Anlamak:<\/strong> Hedef kitlenizin ihtiya\u00e7lar\u0131n\u0131 ve davran\u0131\u015flar\u0131n\u0131 iyi anlayarak onlara uygun i\u00e7erik ve teklifler sunun.<\/li>\n\n\n\n<li><strong>A\u00e7\u0131k ve \u00c7ekici Teklifler Yap\u0131n:<\/strong> Tekliflerinizin net, anla\u015f\u0131l\u0131r ve kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekecek \u015fekilde olmas\u0131na \u00f6zen g\u00f6sterin.<\/li>\n\n\n\n<li><strong>Kullan\u0131c\u0131 Deneyimini Optimize Edin:<\/strong> Web sitenizin kullan\u0131m kolayl\u0131\u011f\u0131na ve mobil uyumlulu\u011funa dikkat ederek kullan\u0131c\u0131 deneyimini iyile\u015ftirin.<\/li>\n\n\n\n<li><strong>Etkili \u00c7a\u011fr\u0131 Eylemleri Kullan\u0131n:<\/strong> Kullan\u0131c\u0131lar\u0131 istenen eylemi ger\u00e7ekle\u015ftirmeye te\u015fvik eden g\u00fc\u00e7l\u00fc ve etkili \u00e7a\u011fr\u0131 eylemleri (CTA) kullan\u0131n.<\/li>\n\n\n\n<li><strong>Test ve Optimizasyon Yap\u0131n:<\/strong> Farkl\u0131 yakla\u015f\u0131mlar\u0131 A\/B testleri ile deneyerek hangi stratejilerin daha iyi sonu\u00e7 verdi\u011fini belirleyin ve optimizasyon yap\u0131n.<\/li>\n<\/ol>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131n artt\u0131r\u0131lmas\u0131 ve hedeflenen kitleye ula\u015f\u0131lmas\u0131 planlanan d\u00f6n\u00fc\u015f\u00fcm hedefinin ger\u00e7ekle\u015fmesi saha analizlerini artt\u0131rarak gelecekte belilenecek olan hedeflerin s\u00fcre\u00e7lerinde olduk\u00e7a faydal\u0131 olmaktad\u0131r. Daha ayr\u0131nt\u0131l\u0131 bilgi edinmek isterseniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/edinme-basina-maliyet-nedir\">Google D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131z\u0131 Artt\u0131r\u0131n Rehber<\/a> i\u00e7eri\u011fine g\u00f6z atabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donusum-Orani-Conversion-Rate-Nasil-Yukseltilir\"><\/span><strong>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion Rate) Nas\u0131l Y\u00fckseltilir? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 y\u00fckseltmek demek, sitenin ba\u015far\u0131s\u0131n\u0131n da\ny\u00fckselmesi anlam\u0131na gelecektir. Bunun i\u00e7in ise baz\u0131 p\u00fcf noktalar bulunmakta.\nBunlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131n belirlenmesi:<\/strong> Sitenize gelen ziyaret\u00e7ilerin bilgilerini analiz ederek, ayn\u0131 zamanda hangi kategorilere y\u00f6neldi\u011fi, ne kadar s\u00fcre kald\u0131\u011f\u0131 gibi de\u011ferlendirmeler kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131n temelini olu\u015fturur. Bu davran\u0131\u015flar\u0131n \u00f6\u011frenilmesi, potansiyel m\u00fc\u015fterileri \u2018m\u00fc\u015fteri\u2019 yapabilmek i\u00e7in \u00f6nemlidir. \u00c7\u00fcnk\u00fc buna uygun hedef kitle belirlenecek ve site ve reklamlar d\u00fczenlenecektir. Ayr\u0131ca kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 tahmin etmek de, stratejilerinizdeki eksiklikleri belirleyecektir.<\/li>\n\n\n\n<li><strong>Kullan\u0131c\u0131 geri bildirimleri:<\/strong> Sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n \u015fikayetleri, \u00f6nerileri, g\u00f6r\u00fc\u015fleri dikkate al\u0131nmal\u0131 ve bu geri bildirimlere y\u00f6nelik de\u011ferlendirmeler yap\u0131lmal\u0131d\u0131r. Ziyaret\u00e7ilerinizin d\u00fc\u015f\u00fcnce bi\u00e7imini anlamaya \u00e7al\u0131\u015fmak, sizi d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131nda uzun vadede ba\u015far\u0131ya ula\u015ft\u0131racakt\u0131r.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/donusum-orani-2.jpg\"><img decoding=\"async\" width=\"960\" height=\"508\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/donusum-orani-2-960x508.jpg\" alt=\"d\u00f6n\u00fc\u015f\u00fcm oran\u0131\" class=\"wp-image-2449\"\/><\/a><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web siteyi geli\u015ftirmek:<\/strong> Sitenizdeki eksiklikleri tamamlamak, tam optimizasyon, kullan\u0131c\u0131 dostu \u00e7al\u0131\u015fmalar ve site tasar\u0131m\u0131 gibi hususlar da d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 etkilemektedir. Karma\u015f\u0131k ve kullan\u0131\u015fs\u0131z bir siteden al\u0131\u015fveri\u015f yapan bir ziyaret\u00e7i, bir daha o siteden al\u0131\u015fveri\u015f yapmak istemeyecektir.<\/li>\n\n\n\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm oran\u0131 sonu\u00e7lar\u0131na y\u00f6nelik hedef belirleme: <\/strong>Alaca\u011f\u0131n\u0131z d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na g\u00f6re sitenize ve hedeflerine y\u00f6nelik bir strateji belirlemelisiniz. Ziyaret\u00e7ilerin sitenize nereden ba\u011fland\u0131\u011f\u0131, site i\u00e7erisinde hangi kategorilere ya da sayfalara y\u00f6neldi\u011fini tespit etmelisiniz. Strateji belirlerken Google Analytics ile birlikte de \u00e7al\u0131\u015fabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama\">Dijital Pazarlama<\/a>&nbsp;ile ilgili t\u00fcm geli\u015fmeler bu blogda!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion Rate) Nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Conversion rate, sitenizde istedi\u011finiz eylemleri uygulayan ziyaret\u00e7ilerden elde edilen bilgiler ile hesaplanan bir ba\u015far\u0131 \u00f6l\u00e7\u00fcm\u00fcd\u00fcr.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 ile Neler \u00d6l\u00e7\u00fclebilir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 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fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Sitenizdeki \u015fu de\u011fi\u015fkenlerin d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 \u00f6l\u00e7ebilirsiniz; \u00fcyelik, abonelik (e-posta), \u00fcr\u00fcn sat\u0131\u015f\u0131, t\u0131klama, form doldurma. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Hesaplan\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 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11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Bunun i\u00e7in, hedefledi\u011finiz eylemi ger\u00e7ekle\u015ftiren kullan\u0131c\u0131 say\u0131s\u0131n\u0131n, sitenizi ziyaret eden kullan\u0131c\u0131 say\u0131s\u0131na b\u00f6l\u00fcnmesi gerekir.  <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00d6zellikle bir e-ticaret sitesine sahipseniz, verdi\u011finiz reklamlar\u0131 ka\u00e7 kullan\u0131c\u0131n\u0131n t\u0131klay\u0131p da sitenizden al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 belirlemeniz bir d\u00f6n\u00fc\u015f\u00fcm \u00f6l\u00e7\u00fcm\u00fcd\u00fcr. \u0130nternetten gelir elde etmenin en b\u00fcy\u00fck avantajlar\u0131ndan biri, kesin veriler sunmas\u0131d\u0131r. \u00dcr\u00fcn ya da hizmetiniz i\u00e7in verdi\u011finiz reklamlar\u0131 ka\u00e7 ki\u015finin g\u00f6rd\u00fc\u011f\u00fc, ka\u00e7 ki\u015finin geri d\u00f6nd\u00fc\u011f\u00fc ve nas\u0131l geri bildirim verdi\u011fi kesin olarak [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion Rate) Nedir? Nas\u0131l Y\u00fckseltilir? - Dopinger<\/title>\n<meta name=\"description\" content=\"E-Ticaret ve dijital reklamlar i\u00e7in kilit terimlerden bir tanesi olan Conversion Rate nedir? Peki D\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l y\u00fckseltilir?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/conversion-rate\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion Rate) Nedir? Nas\u0131l Y\u00fckseltilir? - Dopinger\" \/>\n<meta property=\"og:description\" content=\"E-Ticaret ve dijital reklamlar i\u00e7in kilit terimlerden bir tanesi olan Conversion Rate nedir? Peki D\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l y\u00fckseltilir?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/conversion-rate\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-30T06:33:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-07T07:42:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/conversion-rate-nedir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/conversion-rate#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/conversion-rate\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Conversion Rate Nedir? 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