{"id":23222,"date":"2023-08-16T12:18:05","date_gmt":"2023-08-16T09:18:05","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=23222"},"modified":"2023-11-03T16:13:28","modified_gmt":"2023-11-03T13:13:28","slug":"kobiler-icin-dijital-pazarlama-rehberi","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/kobiler-icin-dijital-pazarlama-rehberi","title":{"rendered":"Kobiler (K\u00fc\u00e7\u00fck \u0130\u015fletmeler) \u0130\u00e7in Dijital Pazarlama Rehberi"},"content":{"rendered":"\n<p>Dijital pazarlama, bir \u00fcr\u00fcn\u00fcn ya da hizmetin, dijital kanallar arac\u0131l\u0131\u011f\u0131yla potansiyel m\u00fc\u015fterilere tan\u0131t\u0131lmas\u0131d\u0131r. Kobiler (<strong>k\u00fc\u00e7\u00fck i\u015fletmeler<\/strong>), pazarlayacaklar\u0131 \u00fcr\u00fcn\u00fcn veya hizmetin; yap\u0131s\u0131na, hedef kitlesine, al\u0131c\u0131lar\u0131n\u0131n ihtiya\u00e7lar\u0131na uygun dijital bir d\u00fczenek kurmal\u0131d\u0131r. Dijital i\u015fletme olarak an\u0131lan, i\u015fini dijitale ta\u015f\u0131yan kobiler i\u00e7in pazarlama stratejileri b\u00fcy\u00fck \u00f6neme sahiptir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kucuk-Isletmeler-Icin-Dijital-Pazarlama-Neden-Onemlidir\"><\/span>K\u00fc\u00e7\u00fck \u0130\u015fletmeler \u0130\u00e7in Dijital Pazarlama Neden \u00d6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>K\u00fc\u00e7\u00fck i\u015fletmeler, geleneksel pazarlama sahas\u0131nda b\u00fcy\u00fck \u015firketlerle rekabet etmekte zorlanmaktad\u0131r. Bunun en temel sebebi ise geleneksel pazarlaman\u0131n b\u00fcy\u00fck maliyetler gerektirmesidir. Dijital pazarlaman\u0131n k\u00fc\u00e7\u00fck maliyet ve do\u011fru stratejilerle beraber getirdi\u011fi sat\u0131\u015f ba\u015far\u0131s\u0131, hafife al\u0131namayacak boyuta gelmi\u015ftir. Hatta nitelikli bir dijital pazarlama stratejisi, orta seviyede bir geleneksel pazarlamaya k\u0131yasla daha \u00e7ok kazan\u00e7 elde etmenizi sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hedef Kitleye Ula\u015fma<\/h3>\n\n\n\n<p>Pazarlamada do\u011fru hedef kitleye ula\u015fmak, sat\u0131\u015f\u0131n ve m\u00fc\u015fteri hacminin artmas\u0131 demektir. Kobilerin ise en temel ihtiyac\u0131, i\u015fletmeyi ve etki alan\u0131n\u0131 geli\u015ftirmektir. Bu ba\u011flamda ticaret d\u00fcnyas\u0131nda dijital pazarlama stratejisi do\u011fru yap\u0131ld\u0131\u011f\u0131 takdirde kobilerin di\u011fer \u015firketlerle yar\u0131\u015fmas\u0131 kolayla\u015fmaktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do\u011fru Reklamlar<\/h3>\n\n\n\n<p>Dijital pazarlama sayesinde kobilerin hedef kitlesinin tespiti yap\u0131ld\u0131ktan sonra m\u00fc\u015fteri profilinin isteklerine uygun reklam \u00e7al\u0131\u015fmalar\u0131 yap\u0131l\u0131r. Do\u011fru reklamlar, arz-talep ili\u015fkisi i\u00e7erisinde dengeyi kurar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00fc\u015fterilerle \u0130leti\u015fim<\/h3>\n\n\n\n<p>Hedef m\u00fc\u015fterilerle ileti\u015fim i\u00e7erisinde olmak, marka g\u00fcvenilirli\u011fini ve ula\u015f\u0131labilirli\u011fini sa\u011flad\u0131\u011f\u0131 i\u00e7in al\u0131c\u0131lar\u0131n i\u015fletmeyi tercih etmesine sebep olur. Ki\u015fiselle\u015ftirilmi\u015f al\u0131\u015fveri\u015f deneyimi sayesinde m\u00fc\u015fteriler kobilerle ba\u011f kurar. Bu durum, m\u00fc\u015fteri sadakatini ve m\u00fc\u015fterinin \u00e7evresine i\u015fletmeyi \u00f6nermesini beraberinde getirir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kobiler-icin-Dijital-Pazarlama-Stratejisi-Olusturma\"><\/span>Kobiler i\u00e7in Dijital Pazarlama Stratejisi Olu\u015fturma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nitelikli pazarlama stratejileri olu\u015fturmak, dijital sekt\u00f6re sa\u011flam bir giri\u015f i\u00e7in ilk ad\u0131md\u0131r. Bu ad\u0131m\u0131 atarken hitap edilen kesimi iyi analiz etmeli ve onlarla nas\u0131l ileti\u015fimde olaca\u011f\u0131n\u0131z\u0131 belirlemelisiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hedef Kitle Analizi<\/h3>\n\n\n\n<p>\u0130\u015fletmeniz bir s\u00fcredir ticaret hayat\u0131na devam ediyorsa, halihaz\u0131rda var olan m\u00fc\u015fterilerinizin verilerini toplayarak i\u015fe ba\u015flamal\u0131s\u0131n\u0131z. M\u00fc\u015fterilerinizin ya\u015flar\u0131, cinsiyetleri, hangi sosyal medya a\u011f\u0131nda aktif olduklar\u0131, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131, gelir durumlar\u0131 hakk\u0131nda detayl\u0131ca bilgi edinmelisiniz. E\u011fer aktif bir sat\u0131\u015f\u0131n\u0131z yoksa \u00fcr\u00fcn\u00fcn\u00fcz\u00fc\/ \u00fcr\u00fcnlerinizi hangi g\u00fcruhun sat\u0131n almak isteyece\u011fini ve kimlere pazarlamak isteyece\u011finizi belirlemelisiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marka Mesaj\u0131 ve \u0130leti\u015fim Stratejisi Belirleme<\/h3>\n\n\n\n<p>\u0130nsanlar ancak duygu geli\u015ftirdiklerinde zamanlar\u0131n\u0131 ve paralar\u0131n\u0131 harcarlar. Bu y\u00fczden marka mesaj\u0131n\u0131zda t\u00fcketicinin duygular\u0131n\u0131 harekete ge\u00e7irmelisiniz. Markan\u0131za sad\u0131k m\u00fc\u015fterileriniz olabilmesi i\u00e7in sadece akla uygun bir i\u015f yapman\u0131z yetmez. \u201cElinizdeki \u00fcr\u00fcn, hangi duygular\u0131 destekleyecek ya da onlar\u0131 azaltacak?\u201d sorusuna cevap veren bir iletiniz olmal\u0131.<\/p>\n\n\n\n<p>Marka mesaj\u0131n\u0131z\u0131 belirledikten sonra ileti\u015fim stratejileriniz i\u00e7in \u201cneden, ne zaman, nas\u0131l, neyi, nerede, kime\u201d pazarlayaca\u011f\u0131n\u0131za karar vermeniz gerekir. \u201c\u00dcr\u00fcnleriniz kimlerin hangi ihtiya\u00e7lar\u0131na hitap ediyor?\u201d sorusuyla stratejilerinizi belirlemeye ba\u015flayabilirsiniz. Do\u011fru noktadan ba\u015flamak, hedef kitlenize daha rahat ula\u015fman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KOBIler-icin-Dijital-Pazarlama-Kanallari-Secimi\"><\/span>KOB\u0130&#8217;ler i\u00e7in Dijital Pazarlama Kanallar\u0131 Se\u00e7imi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Dijital pazarlama kanallar\u0131<\/strong> kobilerin k\u00fc\u00e7\u00fck yat\u0131r\u0131mlarla elde edecekleri b\u00fcy\u00fck k\u00e2rlar i\u00e7in kullanacaklar\u0131 ara\u00e7lard\u0131r. Do\u011fru stratejiyle ilerlemenin en \u00f6nemli safhalar\u0131ndan biri bu ara\u00e7lar\u0131 amac\u0131na uygun \u015fekil kullanmak ve iyi tan\u0131makt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Web Sitesi<\/h3>\n\n\n\n<p><strong>Kobi dijital pazarlama<\/strong> y\u00f6ntemleri i\u00e7erisinde kullan\u0131c\u0131lar\u0131n taray\u0131c\u0131lar\u0131ndan rahatl\u0131kla eri\u015fim sa\u011flayabilece\u011fi bir web sitesi olu\u015fturman\u0131z gerekir. Orijinal i\u00e7eri\u011fe sahip olan ve kar\u0131\u015f\u0131k olmayan, kullan\u0131c\u0131y\u0131 yormadan sat\u0131\u015fa y\u00f6nlendirecek bir web sitesi, internetteki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc artt\u0131r\u0131r. Artan g\u00f6r\u00fcn\u00fcrl\u00fck neticesinde ise marka de\u011feriniz y\u00fckselir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/web-sitesi-tasarimi.jpg\" alt=\"web sitesi tasar\u0131m\u0131\" class=\"wp-image-23246\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/web-sitesi-tasarimi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/web-sitesi-tasarimi-480x320.jpg 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/web-sitesi-tasarimi-192x128.jpg 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/web-sitesi-tasarimi-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Web Sitesi Tasar\u0131m\u0131<\/h4>\n\n\n\n<p><strong>Dijital pazarlama y\u00f6ntemleri<\/strong> \u00e7er\u00e7evesinde pek \u00e7ok kobinin ilk tercihi, dikkat \u00e7eken, kullan\u0131\u015fl\u0131 bir web sitesi olu\u015fturmakt\u0131r. Web sitelerinizin, ilgili \u00fcr\u00fcn ve hizmetlerle ilgili arama yaparken al\u0131c\u0131lar taraf\u0131ndan kolay bulunabilirli\u011fe ve rahat kullan\u0131ma sahip olmas\u0131 \u015fartt\u0131r.<\/p>\n\n\n\n<p>Markan\u0131z\u0131n k\u0131sa bir tan\u0131t\u0131m\u0131n\u0131n ve logosunun yer ald\u0131\u011f\u0131, kullan\u0131c\u0131lar\u0131n detaylarla bo\u011fulmad\u0131\u011f\u0131 bir site in\u015fa etmelisiniz. E\u011fer global bir site istiyorsan\u0131z, farkl\u0131 dillerle kullan\u0131ma a\u00e7\u0131k bir internet sayfas\u0131 olu\u015fturmal\u0131s\u0131n\u0131z. Kullan\u0131c\u0131lar\u0131n markan\u0131za nas\u0131l ula\u015faca\u011f\u0131yla ilgili ku\u015fkuya d\u00fc\u015fmemesi ad\u0131na ileti\u015fim bilgileriniz ana sayfan\u0131n en alt\u0131nda olmal\u0131d\u0131r.<\/p>\n\n\n\n<p>\u0130nternet kullan\u0131c\u0131lar\u0131, sade ve g\u00f6z yormayan tasar\u0131ma sahip olanlar\u0131 tercih etmektedirler. Bu y\u00fczden sitenizde gezenlerin her istedi\u011fine kolayca ula\u015fabildi\u011fi, kar\u0131\u015f\u0131kl\u0131k ya\u015famad\u0131\u011f\u0131 bir tasar\u0131m gerekmektedir.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Kullan\u0131c\u0131 Odakl\u0131 Web Tasar\u0131m\u0131 \u0130pu\u00e7lar\u0131<\/h5>\n\n\n\n<p><strong>Kobi dijital<\/strong> hayat\u0131n\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 olan web sitesinin tasar\u0131m\u0131 yaparken kullan\u0131c\u0131 odakl\u0131 bir tutum sergilemelisiniz. Kullan\u0131c\u0131 odakl\u0131 web tasar\u0131m\u0131, m\u00fc\u015fteri etraf\u0131nda geli\u015ftirilen bir tasar\u0131m metodolojisidir. Bu metodoloji \u00e7evresinde tasar\u0131m\u0131n\u0131z\u0131 yaparken dikkat etmeniz gereken hususlar \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00fc\u015fteri kitlenizin al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirmeye \u00e7al\u0131\u015fmadan, sadece onlar\u0131n ihtiya\u00e7lar\u0131na odaklanmal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar\u0131n tutum, davran\u0131\u015f ve al\u0131\u015fkanl\u0131klar\u0131n\u0131 analiz etmeli, m\u00fc\u015fteriyi kendi sitenize de\u011fil, sitenizi m\u00fc\u015fteriye entegre etmelisiniz.<\/li>\n\n\n\n<li>Tasar\u0131mlar\u0131n\u0131z \u00e7\u00f6z\u00fcm odakl\u0131 olmal\u0131 ve potansiyel al\u0131c\u0131lar\u0131n\u0131z\u0131 sorunlarla u\u011fra\u015ft\u0131rmadan, onlara kolay bir al\u0131\u015fveri\u015f deneyimi sunmal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n\n\n\n<p>Bunlarla birlikte, d\u00fczenli olarak web sitenizin etkile\u015fimlerini, i\u015flevselli\u011fini kontrol edip kullan\u0131c\u0131 deneyimini daima iyile\u015ftirmelisiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO (Arama Motoru Optimizasyonu)<\/h3>\n\n\n\n<p>A\u00e7\u0131l\u0131m\u0131 \u201cSearch Engine Optimization\u201d olan <a href=\"https:\/\/www.dopinger.com\/tr\/seo\/\">SEO<\/a>\u2019nun T\u00fcrk\u00e7esi \u201cArama Motoru Optimizasyonu\u201ddur. <strong>SEO hizmeti<\/strong>, temelde web sitelerinin arama motorlar\u0131nda reklama ihtiya\u00e7 olmayan (organik) bir \u015fekilde, arama sayfas\u0131n\u0131n \u00fcst k\u0131sm\u0131nda \u00e7\u0131kmas\u0131 i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalar\u0131 kapsar. \u00dcst k\u0131s\u0131mda \u00e7\u0131kan web siteleri daha \u00e7ok t\u0131klanma al\u0131r ki bu daha \u00e7ok potansiyel m\u00fc\u015fteriye ula\u015fmak demektir.<\/p>\n\n\n\n<p><strong>SEO hizmeti<\/strong> alabilmek i\u00e7in profesyonellerle \u00e7al\u0131\u015fabilece\u011finiz gibi kendi sitenize yapabilmek i\u00e7in belirli ad\u0131mlar\u0131 takip edebilirsiniz. Bu ad\u0131mlar a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sitenizi incelemeye al\u0131p bu inceleme sonras\u0131nda arama motorlar\u0131n\u0131n incelemesine ve onaylamas\u0131na ortam haz\u0131rlayacak bir d\u00fczenleme yapmal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n<li>\u00dccretli\/\u00fccretsiz uygulamalar arac\u0131l\u0131\u011f\u0131yla taray\u0131c\u0131larda \u00f6ne \u00e7\u0131kman\u0131zda fayda sa\u011flayacak anahtar kelimeleri ara\u015ft\u0131rabilirsiniz. \u0130\u015finizle ilgili buldu\u011funuz anahtar kelimeleri i\u00e7eriklerinizde ve a\u00e7\u0131l\u0131\u015f ekran\u0131n\u0131zda kullanarak t\u0131klanma say\u0131n\u0131z\u0131 artt\u0131rmal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n<li>Var oldu\u011funuz sekt\u00f6r\u00fc ve rakiplerinizi genel bir takibe alarak yapt\u0131klar\u0131 do\u011fru i\u015fleri \u00f6rnek almal\u0131s\u0131n\u0131z. Sekt\u00f6r\u00fcn\u00fczde yerini bulamam\u0131\u015f hizmetleri\/\u00fcr\u00fcnleri kobinize dahil edebilirsiniz. B\u00f6ylece en kapsaml\u0131 kobi dijital pazarlama stratejilerini geli\u015ftirmi\u015f olursunuz.<\/li>\n<\/ul>\n\n\n\n<p>T\u00fcm bu i\u015flerin yap\u0131lmas\u0131, uygulamaya konmas\u0131 ve raporlanmas\u0131 a\u00e7\u0131s\u0131ndan bir <a href=\"https:\/\/www.dopinger.com\/tr\/seo-danismanligi\/\">SEO hizmeti<\/a> almak faydan\u0131za olacakt\u0131r. Do\u011fru alana yat\u0131r\u0131m yapmak <strong>k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in dijital pazarlama<\/strong> yaparken b\u00fct\u00e7eyi korumaya da fayda sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dccretli Reklamlar<\/h3>\n\n\n\n<p>SEO\u2019nun aksi olarak organik olmayan t\u0131klanmalar i\u00e7in \u00fccretli reklamlar verebilirsiniz. Bu, \u00fccretli reklamlar kalitesiz bir tercih demek de\u011fildir. SEO bir yap\u0131land\u0131rma s\u00fcreci oldu\u011fundan daha yava\u015f ilerler ve sadece t\u0131klanma de\u011fil devaml\u0131 m\u00fc\u015fterileri hedefler. E\u011fer h\u0131zl\u0131 bir \u015fekilde insanlara ula\u015f\u0131rken daha \u00e7ok t\u0131klanma almak istiyorsan\u0131z reklamlar do\u011fru tercihtir.<\/p>\n\n\n\n<p>\u00dccretli reklamlar vermeye ilk kez ba\u015flayacaksan\u0131z hangi platformda reklam vermeniz gerekti\u011fini g\u00f6zlemleyerek \u00f6\u011frenmelisiniz. \u0130lk etapta Google, Instagram, L\u0131nkedIn gibi platformlar \u00fczerinden reklam b\u00fct\u00e7enizi da\u011f\u0131tarak reklamlar vermeniz sonucunda en \u00e7ok etkile\u015fim ald\u0131\u011f\u0131n\u0131z alan\u0131 bulabilirsiniz. Do\u011fru platformu bulunca reklam b\u00fct\u00e7esinin b\u00fcy\u00fck k\u0131sm\u0131n\u0131 oraya yat\u0131rabilirsiniz.<\/p>\n\n\n\n<p><strong>Dijital pazarlama<\/strong> yaparken kullanabilece\u011finiz pek \u00e7ok reklam alan\u0131 vard\u0131r. Bu alanlar\u0131n hepsini kullanabilece\u011finiz gibi k\u00fc\u00e7\u00fck i\u015fletmenizin en fazla verim ald\u0131\u011f\u0131 alanlar\u0131 tercih edip de yola devam edebilirsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">SEM<\/h4>\n\n\n\n<p>A\u00e7\u0131l\u0131m\u0131 \u201cSearch Engine Marketing\u201d SEM\u2019in T\u00fcrk\u00e7esi \u201cArama Motorlar\u0131 Pazarlamas\u0131\u201dd\u0131r. SEM sayesinde \u00fccretli reklamlar vererek arama motorlar\u0131ndaki trafi\u011finizi artt\u0131rabilirsiniz.<\/p>\n\n\n\n<p><strong>Dijital pazarlama y\u00f6ntemleri<\/strong> konusunda pek fazla bilgi sahibi olmayan ki\u015filer SEM ve SEO\u2019yu birbirleriyle kar\u0131\u015ft\u0131rmaktad\u0131r. \u0130kisi aras\u0131ndaki en temel fark SEO\u2019nun \u00fccretsiz ve organik bir kitleyi siteye getirmesiyken SEM\u2019in bunu \u00fccretli ve anl\u0131k olarak yapmas\u0131d\u0131r.<\/p>\n\n\n\n<p>T\u00fcm arama motorlar\u0131 reklamlar\u0131n\u0131 kapsayan SEM, i\u00e7eri\u011fiyle insanlar\u0131 markaya \u00e7ekmeyi hedefler. SEM sistemi i\u00e7inde Google ADS hizmeti de vard\u0131r. <a href=\"https:\/\/www.dopinger.com\/tr\/google-reklamlari\/\">Google ADS hizmeti<\/a> Google taray\u0131c\u0131s\u0131nda reklam yapman\u0131z\u0131 sa\u011flar. Bu reklamlar, sizden minimum bir \u00fccret talep etmezken sizin belirledi\u011finiz b\u00fct\u00e7enin d\u0131\u015f\u0131na da \u00e7\u0131kmaz. T\u0131klama ba\u015f\u0131na para \u00f6dedi\u011finiz bu pazarlama bi\u00e7iminde b\u00fcy\u00fck mebla\u011flar yat\u0131rarak k\u00fc\u00e7\u00fck kazan\u00e7lar sa\u011flamazs\u0131n\u0131z. Ne kadar ke\u015ffedilirseniz o kadar\u0131n\u0131 \u00f6dersiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sosyal Medya Reklamlar\u0131<\/h4>\n\n\n\n<p>Kobinizin sosyal medya hesaplar\u0131 \u00fczerinden reklam \u00e7al\u0131\u015fmalar\u0131 yapmak, ciddi bir m\u00fc\u015fteri kitlesi kazanman\u0131za destek olur. Bunun sebebi \u00e7a\u011f\u0131m\u0131z insanlar\u0131n\u0131n sosyal medyada her g\u00fcn gezinmesi ve bu mecralar \u00fczerinden al\u0131\u015fveri\u015f yapmay\u0131 al\u0131\u015fkanl\u0131k haline getirmesidir. Instagram, LinkedIn, Facebook, Tiktok gibi uygulamalarda reklam verebilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/sosyal-medya-reklam-yonetimi\/\">Sosyal medya reklamlar\u0131<\/a>ndan bahsederken <strong>Meta ADS hizmeti<\/strong> hakk\u0131nda da bilgi sahibi olmak gerekir. \u00c7\u00fcnk\u00fc CEO Mark Zuckerberg sahip oldu\u011fu t\u00fcm \u015firketleri Meta ad\u0131 alt\u0131nda toplam\u0131\u015ft\u0131r. Meta ADS hizmeti yani, Meta reklamc\u0131l\u0131\u011f\u0131 sayesinde Instagram\u2019da yapt\u0131\u011f\u0131n\u0131z bir reklam Facebook\u2019ta, Facebook\u2019ta yapt\u0131\u011f\u0131n\u0131z bir reklam Instagram\u2019da kendine yer bulur. Bu da hedef kitlenizi yakalaman\u0131zda b\u00fcy\u00fck bir kolayl\u0131k sa\u011flar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/influencer-marketing.jpg\" alt=\"influencer marketing\" class=\"wp-image-23248\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/influencer-marketing.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/influencer-marketing-480x320.jpg 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/influencer-marketing-192x128.jpg 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/influencer-marketing-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Influencer Marketing<\/h3>\n\n\n\n<p>\u201cInfluencer Marketing\u201d T\u00fcrk\u00e7eye \u201cEtkileyici Pazarlama\u201d olarak ge\u00e7mi\u015ftir. Bu pazarlama t\u00fcr\u00fcnde sosyal medya etkileyicileri (influencer\u2019lar), kendi takip\u00e7i kitlelerine \u00fcr\u00fcnlerinizi tan\u0131tmaktad\u0131r. Influencer se\u00e7imi yap\u0131l\u0131rken dikkat edilmesi gereken baz\u0131 konular \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Her \u015feyden \u00f6nce se\u00e7ece\u011finiz influencer\u2019\u0131n \u00fcr\u00fcn\u00fcn\u00fcz\u00fc pazarlamas\u0131 halinde takip\u00e7i kitlesinin bu \u00fcr\u00fcn\u00fc al\u0131p almayaca\u011f\u0131n\u0131 incelemelisiniz. Her etkileyici ki\u015finin kendine \u00f6zg\u00fc bir ilgi ve uzmanl\u0131k alan\u0131 vard\u0131r. \u00d6rne\u011fin, moda blog sayfas\u0131 olan fenomenlere, bilgisayar reklam\u0131 yapt\u0131rmak pek de ak\u0131ll\u0131ca bir tercih olmayacakt\u0131r.<\/li>\n\n\n\n<li>Pazarlama stratejinize dahil edece\u011finiz ki\u015finin g\u00fcvenilirli\u011fini analiz etmelisiniz. Takip\u00e7ileri onun \u00f6nerdi\u011fi \u00fcr\u00fcnleri uzun sorgulamalara girmeden al\u0131yorsa ve takip\u00e7i say\u0131s\u0131 organikse, bu g\u00f6stergeler influencer\u2019la \u00e7al\u0131\u015fabilece\u011finizi g\u00f6sterir.<\/li>\n<\/ul>\n\n\n\n<p>Ba\u015flang\u0131\u00e7 b\u00fct\u00e7eniz \u00e7ok takip\u00e7ili influencer\u2019lar i\u00e7in yetersiz kal\u0131yorsa, daha az takip\u00e7ili, g\u00fcvenilir ki\u015filerle \u00e7al\u0131\u015fabilirsiniz. Markan\u0131z\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc artt\u0131k\u00e7a reklam vermedi\u011finizde dahi kimi etkileyiciler \u00fcr\u00fcnlerinizi payla\u015fmaya ba\u015flayacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E-Posta Pazarlamas\u0131<\/h3>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde \u00e7o\u011fu Avrupa \u00fclkesinde <a href=\"https:\/\/www.dopinger.com\/tr\/mailing-hizmeti\/\">e-posta pazarlamas\u0131<\/a>na ayr\u0131lan b\u00fct\u00e7e afi\u015f pazarlamas\u0131na ayr\u0131lan b\u00fct\u00e7eden daha fazlad\u0131r. Bunun en temel sebebi, d\u00fcnyan\u0131n neredeyse yar\u0131s\u0131n\u0131n e-posta hesab\u0131na sahip olmas\u0131d\u0131r. Hem sat\u0131\u015flar\u0131 artt\u0131ran hem de marka ciddiyetini koruyan bu t\u00fcr pazarlamada hedef kitlenin verilerini toplayarak onlara d\u00fczenli posta g\u00f6nderebilirsiniz.<\/p>\n\n\n\n<p>Kurumsal bir metin i\u00e7eri\u011fi veya multimedyayla m\u00fc\u015fterilerinizi kendinize \u00e7ekebilirsiniz. S\u00fcreklili\u011fi sa\u011flayabilmek i\u00e7in d\u00fczenli bir sistem kurmal\u0131s\u0131n\u0131z. Bu e-postalar\u0131; \u00fcr\u00fcn tan\u0131t\u0131m\u0131, ki\u015fiye \u00f6zel indirim bilgisi gibi konularda yazman\u0131z m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130\u00e7erik Pazarlamas\u0131<\/h3>\n\n\n\n<p>Sat\u0131\u015f yapmaya \u00e7al\u0131\u015fmadan sat\u0131\u015f yapt\u0131ran bir sistemi olan i\u00e7erik pazarlamas\u0131n\u0131n esas konusu de\u011ferdir. Pazarlama kayg\u0131s\u0131 g\u00fcd\u00fclmeden \u00fcretildi\u011fi d\u00fc\u015f\u00fcn\u00fclen i\u00e7erikleriniz organik bir \u015fekilde t\u0131klanma say\u0131n\u0131z\u0131 artt\u0131racakt\u0131r. Cebinizden fazladan bir \u00fccret \u00e7\u0131kmadan blo\u011funuzu okumaya, videolar\u0131n\u0131z\u0131 izlemeye gelen kullan\u0131c\u0131lar zamanla m\u00fc\u015fteriniz olacakt\u0131r.<\/p>\n\n\n\n<p>Markan\u0131z\u0131n de\u011ferini y\u00fckselten ve m\u00fc\u015fterilerinizin ayn\u0131 zamanda takip\u00e7ileriniz olmas\u0131n\u0131 sa\u011flayan i\u00e7erik pazarlamas\u0131n\u0131 temel olarak ikiye ay\u0131rabiliriz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Blog \u0130\u00e7eri\u011fi<\/h4>\n\n\n\n<p>Blog i\u00e7erikleri k\u00fc\u00e7\u00fck i\u015fletmelerin dijital d\u00fcnyada tutunmas\u0131n\u0131 ve tan\u0131nmas\u0131n\u0131 sa\u011flayan \u00f6nemli etkenlerdendir. Hayat\u0131n her alan\u0131nda pazarlamayla kar\u015f\u0131la\u015fan kimi zamanlarda doland\u0131r\u0131lan insanlar, sadece sat\u0131\u015f amac\u0131yla kurulan ve d\u00fczenlenen bir siteyi benimseyemeyeceklerdir. SEO uyumlu bloglarla sat\u0131\u015f propagandas\u0131 yapmadan i\u00e7erik \u00fcretmeniz g\u00fcven verirken m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc de geni\u015fletecektir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Video \u0130\u00e7erik Pazarlamas\u0131<\/h4>\n\n\n\n<p>Teknolojinin geli\u015fmesiyle birlikte insanlar\u0131n dikkat s\u00fcreleri olduk\u00e7a k\u0131sald\u0131. Bu y\u00fczden okuma i\u00e7eriklerini okumay\u0131 bir s\u00fcre sonra b\u0131rakacak bir m\u00fc\u015fteri kitlesine de sahip olacaks\u0131n\u0131z. Ancak do\u011fru planlanm\u0131\u015f bir video pazarlama i\u00e7eri\u011fiyle blo\u011funuzu okumayacak insanlar\u0131 da kazanabilirsiniz. Video i\u00e7erik pazarlamas\u0131 yaparken dikkat edilmesi gereken baz\u0131 hususlar vard\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Videonuz sat\u0131\u015f yapmak i\u00e7in kurulmu\u015f yoz s\u00f6zler toplulu\u011fundan olu\u015fmamal\u0131d\u0131r. T\u00fcketiciye daha ni\u015f bilgiler vermelisiniz.<\/li>\n\n\n\n<li>\u0130lk 7 saniye kural\u0131 \u00e7ok \u00f6nemlidir. \u0130nsanlar art\u0131k 7 saniyede onu etkilemeyen hi\u00e7bir i\u00e7eri\u011fi izlemiyorlar. Sorularla, \u00f6nemli anekdotlarla izleyicinizin bu videoyu izleme gereksinimi duymas\u0131n\u0131 sa\u011flamal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n<li>\u0130\u00e7eri\u011finizin a\u00e7\u0131s\u0131, \u0131\u015f\u0131\u011f\u0131, g\u00f6r\u00fcnt\u00fc kalitesi gibi teknik unsurlar videolar\u0131n\u0131z\u0131n izlenme say\u0131s\u0131n\u0131 belirler. Olabildi\u011fince profesyonel bir i\u015f ortaya \u00e7\u0131karmal\u0131s\u0131n\u0131z<\/li>\n<\/ul>\n\n\n\n<p>T\u0131pk\u0131 blog i\u00e7eriklerinde oldu\u011fu gibi SEO\u2019yu do\u011fru kullanmal\u0131s\u0131n\u0131z. Anahtar kelimeleri ve video ba\u015fl\u0131\u011f\u0131n\u0131z\u0131 arama motorlar\u0131n\u0131n da ne anlatt\u0131\u011f\u0131n\u0131z\u0131 anlayaca\u011f\u0131 \u015fekilde se\u00e7melisiniz ki b\u00fcy\u00fck kitlelere eri\u015fme \u015fans\u0131n\u0131z olsun.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi<\/h3>\n\n\n\n<p>M\u00fc\u015fteri ili\u015fkileri y\u00f6netimi di\u011fer bir ad\u0131yla CRM, m\u00fc\u015fterilerle i\u015fletmeleri bulu\u015fturan bir sistemdir. M\u00fc\u015fterilerin al\u0131\u015fveri\u015fleri, d\u00f6n\u00fctleri ve ula\u015f\u0131labilecek t\u00fcm verileri bu sistemin i\u00e7inde toplanmaktad\u0131r. K\u00fc\u00e7\u00fck i\u015fletmelerin veri trafi\u011fini takip edebilmesi, m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 alg\u0131layabilmesi i\u00e7in d\u00fczenli olarak m\u00fc\u015fteri kanal\u0131n\u0131 kontrol etmesi \u015fartt\u0131r.<\/p>\n\n\n\n<p>M\u00fc\u015fterilerinizle ili\u015fkileriniz sadece sat\u0131\u015f \u00f6ncesi ve esnas\u0131nda \u00f6nemli de\u011fildir. Sat\u0131\u015f sonras\u0131nda da kobinizle ileti\u015fim halinde olabilen ve de\u011ferli hisseden m\u00fc\u015fterileriniz firman\u0131zla ba\u011f kuracakt\u0131r. \u0130nsanlar\u0131n bir firmaya ba\u011flanmas\u0131 ise \u00e7evresini de firman\u0131za y\u00f6nlendirmelerine sebep olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital-Pazarlama-Analitigi-ve-Olcumleme\"><\/span>Dijital Pazarlama Analiti\u011fi ve \u00d6l\u00e7\u00fcmleme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Dijital pazarlama kanallar\u0131<\/strong> kulland\u0131\u011f\u0131n\u0131zda kobinizin t\u00fcm i\u015fleri bitmeyecektir. Yap\u0131lan stratejileri \u00f6l\u00e7\u00fcmlemeniz ve analiz etmeniz gerekmektedir. Hangi kanallarda daha \u00e7ok ba\u015far\u0131 elde etti\u011finizin, hedeflerinize ula\u015f\u0131p ula\u015famad\u0131\u011f\u0131n\u0131z\u0131 ve bu deneyimi nas\u0131l iyile\u015ftirebilece\u011finizin detayl\u0131 bir incelemesini yapmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p>Analizlerinizi yaparken manuel olarak yapman\u0131za gerek yoktur. Modern \u00e7a\u011fda her \u015feyde oldu\u011fu gibi pazarlama analiti\u011fi ve \u00f6l\u00e7\u00fcmleme \u00fczerine de birtak\u0131m uygulamalar vard\u0131r. Bu uygulamalar\u0131n deste\u011fiyle birlikte \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n verilerini do\u011fru bir \u015fekilde i\u015fleyebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KPI&#8217;lar ve Performans \u0130zleme<\/h3>\n\n\n\n<p>KPI a\u00e7\u0131l\u0131m\u0131 \u201ckey performance indicator\u201d olan \u0130ngilizce bir k\u0131saltmad\u0131r. T\u00fcrk\u00e7esi \u201ctemel performans g\u00f6stergesi\u201d olsa da as\u0131l temsil etti\u011fi \u015fey hedeflerdir. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/kpi-nedir\">KPI<\/a> sayesinde kobiler bir y\u0131ll\u0131k hedef planlar\u0131n\u0131 \u00e7izerek y\u00fcr\u00fcyecekleri yolu belirler. Kobinizin vizyon, misyon ve stratejisini belirledikten sonra hedeflerine yo\u011funla\u015fman\u0131z \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n daha verimli \u00e7al\u0131\u015fmaya ba\u015flamas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<p>Sadece \u00e7al\u0131\u015fanlar\u0131n\u0131z i\u00e7in de\u011fil, ayn\u0131 zamanda m\u00fc\u015fterilerinizin verilerini dikkate alarak belirledi\u011finiz hedefler; sat\u0131\u015flar\u0131n\u0131z\u0131 ve marka de\u011ferinizi de artt\u0131racakt\u0131r. KPI\u2019lar b\u00fcnyesinde ilerlenen strateji \u00fczerinde \u00fcr\u00fcnlerin, \u00e7al\u0131\u015fanlar\u0131n, kobinin gidi\u015fat\u0131n\u0131 izlemek ve de\u011ferlendirmek m\u00fchimdir. De\u011ferlendirmeleriniz sonucunda ald\u0131\u011f\u0131n\u0131z aksiyonlarla i\u015fletmenizi geli\u015ftirebilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/google-analytics-ve-diger-analiz-araclari.jpg\" alt=\"Google Analytics ve di\u011fer analiz ara\u00e7lar\u0131\" class=\"wp-image-23250\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/google-analytics-ve-diger-analiz-araclari.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/google-analytics-ve-diger-analiz-araclari-480x320.jpg 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/google-analytics-ve-diger-analiz-araclari-192x128.jpg 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/google-analytics-ve-diger-analiz-araclari-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Google Analytics ve Di\u011fer Analiz Ara\u00e7lar\u0131<\/h3>\n\n\n\n<p>Analiz ara\u00e7lar\u0131 kullanmak, kobi dijital pazarlama yolculu\u011funuzda ula\u015ft\u0131\u011f\u0131n\u0131z kitleleri tan\u0131man\u0131za yarar sa\u011flayacakt\u0131r. Sadece tan\u0131makla da s\u0131n\u0131rl\u0131 kalmay\u0131p halihaz\u0131rda ula\u015ft\u0131\u011f\u0131n\u0131z kitlenin, hedef kitleniz olup olmad\u0131\u011f\u0131n\u0131 g\u00f6rmenize de sebep olacakt\u0131r. \u00d6rne\u011fin, ula\u015fmak istedi\u011finiz kitle, 35-50 ya\u015f aras\u0131 \u00e7al\u0131\u015fan erkeklerse ve analiz sonu\u00e7lar\u0131n\u0131zda 18-30 ya\u015f aras\u0131 \u00f6\u011frenci gen\u00e7ler varsa bu, SEO\u2019nuzu de\u011fi\u015ftirmeniz gerekti\u011fini g\u00f6sterir.<\/p>\n\n\n\n<p>Analiz ara\u00e7lar\u0131ndan en pop\u00fcleri Google Analytics, sitenize giren ziyaret\u00e7ilerinizin verilerini size sunan, i\u00e7erisinde pek \u00e7ok detay bar\u0131nd\u0131ran, \u00fccretsiz bir analiz arac\u0131d\u0131r. \u0130lk kez hesap olu\u015fturup verilerinizi g\u00f6zden ge\u00e7irdi\u011finizde veri \u00e7e\u015fitlili\u011finden dolay\u0131 size kar\u0131\u015f\u0131k gelebilir. Grafikler, \u015femalar g\u00f6z\u00fcn\u00fczde b\u00fcy\u00fcmeye ba\u015flad\u0131\u011f\u0131nda soldaki kenar \u00e7ubu\u011funa t\u0131klay\u0131p verilerinizi be\u015f farkl\u0131 raporda toplu bir \u015fekilde inceleyebilirsiniz.<\/p>\n\n\n\n<p>Di\u011fer analiz ara\u00e7lar\u0131na g\u00f6z att\u0131\u011f\u0131m\u0131zda g\u00f6ze \u00e7arpan Yandex Metrica, t\u0131pk\u0131 Google Analytics gibi site verilerini i\u015flemektedir. Bu analiz arac\u0131yla hangi kelimelerin sitenize ka\u00e7 ziyaret\u00e7i \u00e7ekti\u011finin raporuna ula\u015fabilirsiniz.<\/p>\n\n\n\n<p>Basecamp, kullan\u0131\u015fl\u0131 aray\u00fcz\u00fc ve hem mobil uygulamas\u0131 hem de web sitesi \u00fczerinden i\u015flem yapmaya m\u00fcsait yap\u0131s\u0131yla i\u015fletmeler taraf\u0131ndan s\u0131k\u00e7a kullan\u0131lan \u00fccretli bir analiz arac\u0131d\u0131r. \u00d6z\u00fcnde bir proje y\u00f6netme arac\u0131 olan Basecamp, i\u00e7erisinde ki\u015filerin ana y\u00f6neticinin izniyle ortakl\u0131 veya tek ba\u015f\u0131na projelerini y\u00f6netebildi\u011fi bir d\u00fczene sahiptir.<\/p>\n\n\n\n<p>En yayg\u0131n kullan\u0131lan \u00fc\u00e7 analiz arac\u0131n\u0131n yan\u0131nda daha onlarcas\u0131 vard\u0131r. \u0130\u015fletmenizin ihtiya\u00e7lar\u0131n\u0131 en iyi kar\u015f\u0131layacak olan arac\u0131 se\u00e7ebilirsiniz. Dijital pazarlama; s\u00fcrekli yenilenen, geli\u015fen bir konumdad\u0131r. Siz de sat\u0131\u015flar\u0131n\u0131z\u0131 dijital \u00fczerinden yapmaya devam etmek istedi\u011finiz s\u00fcrece yenili\u011fe ve geli\u015fmeye a\u00e7\u0131k olmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p><strong>\u0130lgilenebilece\u011finiz di\u011fer rehber i\u00e7eriklerimiz;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/e-ihracat-icin-dijital-pazarlama-rehberi\">E-\u0130hracat \u0130\u00e7in Dijital Pazarlama Rehberi<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/girisimciler-icin-dijital-pazarlama-rehberi\">Giri\u015fimciler \u0130\u00e7in Dijital Pazarlama Rehberi<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-baslangic-rehberi\">E-Ticaret Ba\u015flang\u0131\u00e7 Rehberi<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/facebook-reklam-verme-rehberi\">Facebook Reklam Verme Rehberi<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/icerik-pazarlamasi-rehberi\">\u0130\u00e7erik Pazarlamas\u0131 Rehberi<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Web Sitesi \u0130\u00e7in SEM ve SEO Ayn\u0131 Anda Kullan\u0131l\u0131r m\u0131?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Evet, internet sitenizde hem \u00fccretli reklamlar veren SEM\u2019i kullan\u0131p hem de organik bir \u015fekilde aramalarda \u00fcste \u00e7\u0131kaca\u011f\u0131n\u0131z SEO\u2019yu kullanabilirsiniz. Birini kullanmak di\u011ferine engel de\u011fildir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            B\u00fct\u00fcn Kobiler Dijital Pazarlama Yapmak Zorunda m\u0131?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Hay\u0131r, dijital pazarlaman\u0131n, k\u00fc\u00e7\u00fck i\u015fletmelerin b\u00fcy\u00fck firmalarla rekabet edebilece\u011fi bir saha yaratmas\u0131na kar\u015f\u0131n, sadece geleneksel pazarlama yapan kobiler de vard\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Pazarlamada Sosyal Medyan\u0131n Etkisi Nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 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Hedef kitlenizle birebir ileti\u015fimde olaca\u011f\u0131n\u0131z bir sosyal medya hesab\u0131 i\u015fletmenizin k\u00e2r\u0131n\u0131 artt\u0131racakt\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama, bir \u00fcr\u00fcn\u00fcn ya da hizmetin, dijital kanallar arac\u0131l\u0131\u011f\u0131yla potansiyel m\u00fc\u015fterilere tan\u0131t\u0131lmas\u0131d\u0131r. Kobiler (k\u00fc\u00e7\u00fck i\u015fletmeler), pazarlayacaklar\u0131 \u00fcr\u00fcn\u00fcn veya hizmetin; yap\u0131s\u0131na, hedef kitlesine, al\u0131c\u0131lar\u0131n\u0131n ihtiya\u00e7lar\u0131na uygun dijital bir d\u00fczenek kurmal\u0131d\u0131r. Dijital i\u015fletme olarak an\u0131lan, i\u015fini dijitale ta\u015f\u0131yan kobiler i\u00e7in pazarlama stratejileri b\u00fcy\u00fck \u00f6neme sahiptir. K\u00fc\u00e7\u00fck \u0130\u015fletmeler \u0130\u00e7in Dijital Pazarlama Neden [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":23231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-23222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kobiler (K\u00fc\u00e7\u00fck \u0130\u015fletmeler) \u0130\u00e7in Dijital Pazarlama Rehberi - Dopinger<\/title>\n<meta name=\"description\" content=\"Kobiler \u0130\u00e7in Dijital Pazarlama Rehberi ile i\u015fletmenizi bir ad\u0131m \u00f6ne ta\u015f\u0131y\u0131n. Etkili stratejilerle k\u00fc\u00e7\u00fck i\u015fletmenizi b\u00fcy\u00fctme yollar\u0131n\u0131 ke\u015ffedin!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/kobiler-icin-dijital-pazarlama-rehberi\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kobiler (K\u00fc\u00e7\u00fck \u0130\u015fletmeler) \u0130\u00e7in Dijital Pazarlama Rehberi - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Kobiler \u0130\u00e7in Dijital Pazarlama Rehberi ile i\u015fletmenizi bir ad\u0131m \u00f6ne ta\u015f\u0131y\u0131n. Etkili stratejilerle k\u00fc\u00e7\u00fck i\u015fletmenizi b\u00fcy\u00fctme yollar\u0131n\u0131 ke\u015ffedin!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/kobiler-icin-dijital-pazarlama-rehberi\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-16T09:18:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T13:13:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/kobiler-icin-dijital-pazarlama-rehberi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hasan Berber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hasan Berber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/kobiler-icin-dijital-pazarlama-rehberi#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/kobiler-icin-dijital-pazarlama-rehberi\"},\"author\":{\"name\":\"Hasan Berber\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/1dde29fab38f228f144ef05f4af7e8e8\"},\"headline\":\"Kobiler (K\u00fc\u00e7\u00fck \u0130\u015fletmeler) \u0130\u00e7in Dijital Pazarlama Rehberi\",\"datePublished\":\"2023-08-16T09:18:05+00:00\",\"dateModified\":\"2023-11-03T13:13:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/kobiler-icin-dijital-pazarlama-rehberi\"},\"wordCount\":3266,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/kobiler-icin-dijital-pazarlama-rehberi#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/kobiler-icin-dijital-pazarlama-rehberi.jpg\",\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/kobiler-icin-dijital-pazarlama-rehberi#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/kobiler-icin-dijital-pazarlama-rehberi\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/kobiler-icin-dijital-pazarlama-rehberi\",\"name\":\"Kobiler (K\u00fc\u00e7\u00fck \u0130\u015fletmeler) \u0130\u00e7in Dijital Pazarlama Rehberi - Dopinger\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/kobiler-icin-dijital-pazarlama-rehberi#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/kobiler-icin-dijital-pazarlama-rehberi#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/08\/kobiler-icin-dijital-pazarlama-rehberi.jpg\",\"datePublished\":\"2023-08-16T09:18:05+00:00\",\"dateModified\":\"2023-11-03T13:13:28+00:00\",\"description\":\"Kobiler \u0130\u00e7in Dijital Pazarlama Rehberi ile i\u015fletmenizi bir ad\u0131m \u00f6ne ta\u015f\u0131y\u0131n. 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