{"id":2319,"date":"2020-07-21T14:51:01","date_gmt":"2020-07-21T14:51:01","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=2319"},"modified":"2023-11-03T14:23:19","modified_gmt":"2023-11-03T11:23:19","slug":"google-taxonomy","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/google-taxonomy","title":{"rendered":"Google Taxonomy Nedir? Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"\n<p>E\u011fer bir e-ticaret siteniz varsa, \u00fcr\u00fcnlerinizi Google\u2019a tan\u0131tabilmek ve kullan\u0131c\u0131lara \u00fcr\u00fcnleri rahat\u00e7a g\u00f6sterebilmek i\u00e7in<strong> Google Taxonomy <\/strong>kullan\u0131lmal\u0131d\u0131r. \u00d6rne\u011fin, \u2018spor ayakkab\u0131\u2019 kategorisi i\u00e7in veri feed\u2019ine kategori kodunu eklemelisiniz.  Peki <strong>Google Taxonomy nedir<\/strong>? Nas\u0131l kullan\u0131l\u0131r? Cevaplar i\u00e7in yaz\u0131m\u0131z\u0131 okumaya devam edin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google-Taxonomy-Ne-Ise-Yarar\"><\/span><strong>Google Taxonomy Ne \u0130\u015fe Yarar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Basit\u00e7e s\u00f6ylemek gerekirse, <strong>Google Taxonomy<\/strong>, Google taraf\u0131ndan bir&nbsp;<a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-alisveris-urun-feedi-spesifikasyonu-guncellemesi\" target=\"_blank\" rel=\"noreferrer noopener\">al\u0131\u015fveri\u015f \u00fcr\u00fcn feed&#8217;i<\/a> \u00fczerindeki&nbsp;\u00fcr\u00fcnleri b\u00f6l\u00fcmlere ay\u0131rmaya yard\u0131mc\u0131 olmak i\u00e7in kullan\u0131lan kategorilerin listesidir.&nbsp;6.000&#8217;den fazla kategori bulunmaktad\u0131r.&nbsp;Bu \u00f6zelli\u011fin birincil i\u015flevi, Google&#8217;\u0131n satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn t\u00fcr\u00fcn\u00fc anlamas\u0131na yard\u0131mc\u0131 olmakt\u0131r. B\u00f6ylelikle, benzer \u00fcr\u00fcnleri ararken potansiyel m\u00fc\u015fterilere reklamlar\u0131n\u0131z\u0131 nerede ve ne zaman g\u00f6sterece\u011fini belirleyebilir.&nbsp;<strong>Google Taxonomy<\/strong> \u00f6zellikle a\u015fa\u011f\u0131da belirtilen kategorilerdeki \u00fcr\u00fcnler i\u00e7in kesinlikle gereklidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Giyim ve Aksesuar<\/li>\n\n\n\n<li>Medya ve M\u00fczik<\/li>\n\n\n\n<li>Yaz\u0131l\u0131m ve Video Oyunlar\u0131<\/li>\n\n\n\n<li>Kitaplar <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/04\/google-taxonomy-nedir.png\" alt=\"googlr taxonomy nedir\" class=\"wp-image-20212\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/04\/google-taxonomy-nedir.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/04\/google-taxonomy-nedir-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Urunlerinizi-Neden-Kategorize-Etmelisiniz\"><\/span><strong>\u00dcr\u00fcnlerinizi Neden Kategorize Etmelisiniz?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google&#8217;\u0131n\n\u00fcr\u00fcn kategorilerini kullanmas\u0131 gerekmeyen ba\u015fka kategoriler de var.&nbsp;Buna\nra\u011fmen, bir\u00e7ok nedenden dolay\u0131 \u00fcr\u00fcn kategorilerini kullanman\u0131z \u00f6nemle tavsiye\nedilir.&nbsp;Bunlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hangi arama terimleri i\u00e7in Google&#8217;\u0131n\n\u00fcr\u00fcnlerin g\u00f6sterilmesi gerekti\u011fini anlamas\u0131na yard\u0131mc\u0131 olmak.<\/li>\n\n\n\n<li>M\u00fc\u015fterilerinizin sizi bulmas\u0131na\nyard\u0131mc\u0131 olmak.&nbsp;Arama terimleri \u00fcr\u00fcn\u00fcn\u00fczle e\u015fle\u015fti\u011finde, \u00fcr\u00fcnlerinizin\npotansiyel t\u00fcketicilerinize g\u00f6sterilme \u015fans\u0131 daha y\u00fcksek olacakt\u0131r.<\/li>\n\n\n\n<li>Alaka d\u00fczeyini art\u0131rmak.&nbsp;<a href=\"https:\/\/www.dopinger.com\/tr\/blog\/reklam-alaka-duzeyi-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Alaka d\u00fczeyi<\/a> artt\u0131\u011f\u0131nda, t\u0131klama ba\u015f\u0131na maliyetinizin iyile\u015fti\u011fini g\u00f6rebilirsiniz.&nbsp;Bu ayn\u0131 zamanda t\u0131klama oran\u0131 i\u00e7in de ge\u00e7erlidir.&nbsp;Bir \u00fcr\u00fcn birden \u00e7ok alakal\u0131 aramaya g\u00f6sterildi\u011finde, bu genellikle t\u0131klama oran\u0131n\u0131 iyile\u015ftirir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google-Taxonomy-Nasil-Kullanilir\"><\/span><strong>Google Taxonomy Nas\u0131l Kullan\u0131l\u0131r?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google Taxonomy<\/strong> i\u00e7in \u00fcr\u00fcnlerinizi kategorilere ayr\u0131mal\u0131s\u0131n\u0131z. Kategorilere ay\u0131rma i\u015fleminin ise \u00fc\u00e7 ana y\u00f6ntemi vard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Otomatik kategorilendirme\n(S\u0131n\u0131fland\u0131rma i\u00e7in arac\u0131 yaz\u0131l\u0131mlar kullan\u0131l\u0131r)<\/li>\n\n\n\n<li>Manuel kategorilendirme (Google\nS\u0131n\u0131fland\u0131rma Listesi kullan\u0131l\u0131r)<\/li>\n\n\n\n<li>Hem manuel hem otomatik\nkategorilendirme<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/04\/google-taxonomy-ne-ise-yarar.png\" alt=\"google taxonomy ne i\u015fe yarar\" class=\"wp-image-20213\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/04\/google-taxonomy-ne-ise-yarar.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/04\/google-taxonomy-ne-ise-yarar-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<p>\u00dcr\u00fcnleri kategorize ederken \u00e7e\u015fitli \u00f6neriler ve gereksinimler vard\u0131r. Bu gereklilikler ve \u00f6neriler Google Al\u0131\u015fveri\u015f Reklamlar\u0131\u2019n\u0131 en y\u00fcksek performans elde edecek \u015fekilde kullanman\u0131za ve \u00fcr\u00fcnlerinizin reddedilmesini \u00f6nlemeye yard\u0131mc\u0131 olur. \u00dcr\u00fcnlerinizi kategorilendirirken birtak\u0131m gereklilikler ve \u00f6neriler mevcuttur. Bunlar \u00fcr\u00fcnlerinizin reddedilmesini \u00f6nleyecek ve <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-alisveris-reklamlari-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Google Al\u0131\u015fveri\u015f<\/a> deneyiminizden en iyi \u015fekilde yararlanman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6ncelikle Google Taxonomy listesini\nindirmeli ve kategorilerinizi bulmal\u0131s\u0131n\u0131z<\/li>\n\n\n\n<li>Bunu h\u0131zl\u0131ca yapabilmek i\u00e7in ctrl+f\ntu\u015flar\u0131n\u0131 kullanabilir ve liste i\u00e7erisinde \u00fcr\u00fcn\u00fcn\u00fcz\u00fc arayabilirsiniz. <\/li>\n\n\n\n<li>\u00dcr\u00fcnleriniz i\u00e7in kategorileri\nbulduktan sonra kategorinize ula\u015f\u0131p kodu almal\u0131 ve bu kodu feed\u2019inize\neklemelisiniz. B\u00f6ylelikle \u00fcr\u00fcnleri kategori etmi\u015f olacaks\u0131n\u0131z.<\/li>\n\n\n\n<li>Yaln\u0131zca tek kategori\nkullanmal\u0131s\u0131n\u0131z: \u00dcr\u00fcn\u00fcn\u00fcze en uygun kategoriyi se\u00e7in; bunu m\u00fcmk\u00fcn oldu\u011funca\nspesifik hale getirin. Bir \u00fcr\u00fcn i\u00e7in birden fazla kategori se\u00e7meyin. Her zaman\nen yak\u0131n e\u015fle\u015fmeyi kullanman\u0131z\u0131 \u00f6neriyoruz.<\/li>\n\n\n\n<li>Gerekti\u011finde &#8216;product_type&#8217; kullan\u0131n:\nE\u011fer \u00fcr\u00fcn\u00fcn\u00fcz 6.000\u2019den fazla kategoriden hi\u00e7birine uymuyorsa, kendi \u00fcr\u00fcn\nkategorinizi olu\u015fturun.<\/li>\n\n\n\n<li>En son kategorileri kullan\u0131n: G\u00fcncel\nkategori kullan\u0131m\u0131, Google taraf\u0131ndan yap\u0131lacak herhangi bir de\u011fi\u015fiklikte\ng\u00fcncel olman\u0131z\u0131 sa\u011flar; bu Google\u2019\u0131n ho\u015funa gidecektir. Bunu yapmazsan\u0131z\nAdwords, \u00fcr\u00fcnlerinizi en son kategoriler ile e\u015fle\u015ftirmede sorunlar\nya\u015fayacakt\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>Yukar\u0131da listelenen gereksinimlere uyarak, reklamlar\u0131n\u0131z\u0131n do\u011fru m\u00fc\u015fterilere ve en alakal\u0131 durumlarda g\u00f6sterilme \u015fans\u0131n\u0131 art\u0131r\u0131rs\u0131n\u0131z. Google \u00dcr\u00fcn Kategorisi, <strong>Google Taxonomy<\/strong> kapsam\u0131nda reklamlar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131 i\u00e7in \u00f6nemli ve gerekli bir \u00f6zelliktir.&nbsp;Tam e\u015fle\u015fmeyi indirmek, Google Al\u0131\u015fveri\u015f Kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 hayal edilemez bir \u015fekilde art\u0131rabilir.&nbsp;Bu nedenle manuel veya otomatik kategori e\u015fle\u015ftirmeyi tercih ederseniz, amac\u0131n\u0131z\u0131n \u00fcr\u00fcnlerinizin alaka d\u00fczeyini ve kalite puanlar\u0131n\u0131 art\u0131rmak oldu\u011fundan emin olun.<\/p>\n\n\n\n<p>Bu yaz\u0131m\u0131z\u0131 be\u011fendiyseniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/merchant-center-kurulumu\">Merchant Center Kurulumu<\/a> yaz\u0131m\u0131z\u0131 da inceleyebilirsiniz! Daha fazla <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-araclari\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ara\u00e7lar\u0131<\/a> ke\u015ffetmek i\u00e7in blog yaz\u0131m\u0131zda detayl\u0131 anlatt\u0131\u011f\u0131m\u0131z ara\u00e7lara g\u00f6z at\u0131n!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Google Taxonomy Ne Demek? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>E-ticaret siteleri i\u00e7in olu\u015fturulmu\u015f olan, web sitelerinin i\u00e7erisinde yer alan \u00fcr\u00fcnlerin kategoriler halinde s\u0131ralanmas\u0131n\u0131 sa\u011flayan bir listedir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Taxonomy Neden Kullan\u0131lmal\u0131d\u0131r? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 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2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Google taxonomy kullanarak, SERP sonu\u00e7lar\u0131nda yer alman\u0131z\u0131 h\u0131zland\u0131rabilir, potansiyel m\u00fc\u015fteriler ile daha h\u0131zl\u0131 etkile\u015fim kurabilir ve alaka d\u00fczeyinizi artt\u0131rabilirsiniz. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Taxonomy Ka\u00e7 Adet Kategori \u0130\u00e7ermektedir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Google taxonomy i\u00e7erisinde yakla\u015f\u0131k olarak 6 bin adet farkl\u0131 kategori bulunmaktad\u0131r. Bu kategorileri sitenizde kullanarak, sitenizi daha verimli bir hale getirebilirsiniz.   <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>E\u011fer bir e-ticaret siteniz varsa, \u00fcr\u00fcnlerinizi Google\u2019a tan\u0131tabilmek ve kullan\u0131c\u0131lara \u00fcr\u00fcnleri rahat\u00e7a g\u00f6sterebilmek i\u00e7in Google Taxonomy kullan\u0131lmal\u0131d\u0131r. \u00d6rne\u011fin, \u2018spor ayakkab\u0131\u2019 kategorisi i\u00e7in veri feed\u2019ine kategori kodunu eklemelisiniz. Peki Google Taxonomy nedir? Nas\u0131l kullan\u0131l\u0131r? Cevaplar i\u00e7in yaz\u0131m\u0131z\u0131 okumaya devam edin. Google Taxonomy Ne \u0130\u015fe Yarar? Basit\u00e7e s\u00f6ylemek gerekirse, Google Taxonomy, Google [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Taxonomy Nedir? Nas\u0131l Kullan\u0131l\u0131r? | Dopinger<\/title>\n<meta name=\"description\" content=\"E-Ticaret sitelerinin kullan\u0131m\u0131 i\u00e7in Google taraf\u0131ndan ortaya \u00e7\u0131kar\u0131lan Google Taxonomy nedir? 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