{"id":2204,"date":"2020-07-21T07:00:01","date_gmt":"2020-07-21T07:00:01","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=2204"},"modified":"2024-02-26T15:30:13","modified_gmt":"2024-02-26T12:30:13","slug":"cpl-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir","title":{"rendered":"Cost Per Lead (CPL) Nedir?"},"content":{"rendered":"\n<p><strong>Cost Per Lead nedir (CPL)? <\/strong>Sorusu, internet reklamc\u0131l\u0131\u011f\u0131 ve bu alandan sa\u011flanacak gelirler a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemli bir husustur. <strong>Google reklamlar\u0131 \u00fczerinden kazan\u00e7<\/strong> sa\u011flayan her site, do\u011fal olarak bu kazanc\u0131n\u0131 art\u0131rmak da ister. Bununla birlikte, reklam veren taraf da reklam\u0131n\u0131n i\u015fe yaramas\u0131n\u0131 ve \u00f6denen \u00fccretin bo\u015fa gitmemesini ister. <strong>Cost Per Lead <\/strong>(CPL), bu a\u00e7\u0131dan iki taraf i\u00e7in de olduk\u00e7a \u00f6nemli bir husustur. K\u0131sacas\u0131; reklamlardan t\u00fcm payda\u015flar\u0131n kazan\u00e7 sa\u011flamas\u0131 i\u00e7in \u00f6nemli bir k\u0131stas olan <strong>CPL<\/strong>, reklam maliyetlerinin standart bir \u015fekilde hesaplanmas\u0131na olanak sa\u011flar. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPL-Nedir\"><\/span>CPL Nedir ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Cost Per Lead <\/strong>(CPL) kavram\u0131 \u00e7ok fazla kullan\u0131lsada kullan\u0131c\u0131lar ne anlama geldi\u011fini s\u0131k s\u0131k merak etmektedir. Peki ya CPL ne demek ? T\u00fcrk\u00e7e ismiyle \u2018\u2019Talep Ba\u015f\u0131na \u00dccret\u2019\u2019, bir online reklam \u00fccretlendirme bi\u00e7imidir. Reklamlar, internetten para kazanman\u0131n yolu oldu\u011fu kadar, reklam veren taraflar\u0131n da kazan\u00e7 sa\u011flamay\u0131 hedefledi\u011fi bir ara\u00e7t\u0131r. Bu nedenle, iki taraf i\u00e7in de olduk\u00e7a tercih edilmesi gereken k\u0131staslardan biridir, Cost Per Lead. Hemen biraz daha detayl\u0131 inceleyelim;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/cost-per-lead-3.png\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/cost-per-lead-3.png\" alt=\"cpl nedir\" class=\"wp-image-2207\"\/><\/a><\/figure><\/div>\n\n\n<p>\u0130nternet reklamc\u0131l\u0131\u011f\u0131 alan\u0131nda t\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 talep ba\u015f\u0131na d\u00fc\u015fen maliyet olarak adland\u0131r\u0131lan <strong>Cost Per Lead<\/strong>, internete reklam veren ki\u015fi veya kurumlar\u0131n, bu reklamlardan m\u00fcmk\u00fcn olan maksimum fayday\u0131 sa\u011flamas\u0131n\u0131 ama\u00e7layan bir fiyatland\u0131rma modelidir. Bu model \u00e7o\u011funlukla yeni ve potansiyel m\u00fc\u015fteriler elde etme i\u00e7in kullan\u0131lmaktad\u0131r. Bu potansiyel m\u00fc\u015fteriler kullan\u0131c\u0131n\u0131n \u00e7evrimi\u00e7i bir reklam g\u00f6rd\u00fc\u011f\u00fcnde bu reklama t\u0131klamas\u0131 veya etkile\u015fime girmesi ile ortaya \u00e7\u0131kar.Geleneksel veya \u00e7evrimi\u00e7i pazarlama y\u00f6ntemlerinde \u00fcr\u00fcn\u00fcn fiyatland\u0131r\u0131lmas\u0131 \u00fczerinden strateji geli\u015ftirilirken, <strong>Cost Per Lead<\/strong> modelinde, bir potansiyele fiyat bi\u00e7ilir ve bu fiyat \u00f6denir.<\/p>\n\n\n\n<p>Ki\u015fiye \u00f6zel reklamlar\u0131n, reklam t\u0131klanma oranlar\u0131na ne kadar etki etti\u011fini hepimiz biliyoruz. <strong>Cost Per Lead<\/strong>, bu etkiyi art\u0131rmay\u0131 ama\u00e7layan, daha da ki\u015fiselle\u015fmi\u015f bir reklam modelidir. Bu modelde, reklam veren ki\u015fi veya kurumun, reklam\u0131 yay\u0131nlayan internet sitesine, reklama t\u0131klanarak reklam\u0131 verilen siteye t\u0131klama say\u0131s\u0131na g\u00f6re \u00f6deme yap\u0131l\u0131r. Yani sitedeki reklam t\u0131klan\u0131p reklam\u0131 veren kurumun sitesine y\u00f6nlendirilen kullan\u0131c\u0131 say\u0131s\u0131 kadar bir \u00f6deme yap\u0131l\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/cost-per-lead-nerelerde-kullanilir-1.png\" alt=\"CPL Modelinin Kullan\u0131ld\u0131\u011f\u0131 Reklam \u00c7e\u015fitleri\" class=\"wp-image-23902\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/cost-per-lead-nerelerde-kullanilir-1.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/cost-per-lead-nerelerde-kullanilir-1-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPL-Modelinin-Kullanildigi-Reklam-Cesitleri\"><\/span><strong>CPL Modelinin Kullan\u0131ld\u0131\u011f\u0131 Reklam \u00c7e\u015fitleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tek Kat\u0131l\u0131ml\u0131 (SOI &#8211; Single Opt In) Reklamlar <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Form arac\u0131l\u0131\u011f\u0131 ile bilgileri elde edilen kullan\u0131c\u0131lar kampanya i\u00e7in potansiyel m\u00fc\u015fteri olarak kabul edilir.<\/li>\n\n\n\n<li>A\/B testi i\u00e7in kullan\u0131lmaktad\u0131r.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lardan y\u00fcksek oranda geri d\u00f6n\u00fc\u015f al\u0131nabilmektedir.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c7ift Kat\u0131l\u0131ml\u0131 ( DOI &#8211; Double Opt In ) Reklamlar<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bu reklam modelinde form arac\u0131l\u0131\u011f\u0131 ile ileti\u015fim bilgilerini sa\u011flay\u0131p daha sonra bu bilgileri e-posta veya SMS yoluyla do\u011frulayan kullan\u0131c\u0131lar potansiyel m\u00fc\u015fteri kabul edilir.<\/li>\n\n\n\n<li>Potansiyel m\u00fc\u015fterilerin geri d\u00f6n\u00fc\u015f yapma olas\u0131l\u0131\u011f\u0131 fazla oldu\u011fundan y\u00fcksek kaliteli, bir model oldu\u011fu kabul edilmektedir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost-Per-Lead-Onemli-midir\"><\/span><strong>Cost Per Lead \u00d6nemli midir?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Cost Per Lead<\/strong>, amaca y\u00f6nelik, efektif bir reklam\nfiyatland\u0131rma modelidir ve reklama olu\u015fan \u2018\u2019talep\u2019\u2019 ba\u015f\u0131na yap\u0131lan \u00f6demedir.\nPeki talep nedir? Talep, \u00fcr\u00fcn\u00fc almak i\u00e7in haz\u0131r bulunan ve bedeli \u00f6demeyi kabul\neden t\u00fcketicidir. Bu t\u00fcketici karar\u0131n\u0131 vermi\u015f ve talep olu\u015fturulmu\u015ftur. Sat\u0131c\u0131n\u0131n\nsat\u0131\u015fa sundu\u011fu \u00fcr\u00fcnle al\u0131c\u0131 g\u00f6z\u00fcyle ilgilenen kullan\u0131c\u0131 veya demografik,\nsosyolojik, sosyoekonomik a\u00e7\u0131lardan o \u00fcr\u00fcn\u00fcn hedef kitlesine giren\nkullan\u0131c\u0131lar, o \u00fcr\u00fcn\u00fcn talebini olu\u015fturur. Olu\u015faca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen talebi art\u0131rmak\ni\u00e7in, olu\u015fan talep miktar\u0131 kadar yap\u0131lan reklam\u0131n fiyat\u0131n\u0131 belirleme modeli, <strong>Cost Per Lead<\/strong> terimini kar\u015f\u0131lar. <\/p>\n\n\n\n<p>Yani <strong>Cost Per Lead<\/strong> \u00f6nemlidir, \u00e7\u00fcnk\u00fc hedefe odaklanm\u0131\u015f reklamlar, t\u0131klanmalar\u0131n\u0131n artmas\u0131yla beraber hem reklam verene hem de reklam\u0131 yay\u0131nlayan siteye kazand\u0131r\u0131r. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/google-ads-danismanligi\/\">Google ADS Reklam Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> hakk\u0131nda bilgi al\u0131n!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/Cost-Per-Lead-Nerelerde-Kullanilir-.png\" alt=\"CPL Nas\u0131l Hesaplan\u0131r ?\" class=\"wp-image-23903\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/Cost-Per-Lead-Nerelerde-Kullanilir-.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/Cost-Per-Lead-Nerelerde-Kullanilir--768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPL-Nasil-Hesaplanir\"><\/span><strong>CPL Nas\u0131l Hesaplan\u0131r ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cost Per Lead tan\u0131m\u0131 i\u00e7erisinde m\u00fc\u015fteri ba\u015f\u0131na maliyet oldu\u011fundan bahsetmi\u015ftik. Bu maliyetin hesaplanmas\u0131 reklam i\u00e7in \u00f6denecek \u00fccret miktar\u0131 ile, yap\u0131lan reklam \u00e7al\u0131\u015fmalar\u0131ndan gelecek olan toplam potansiyel m\u00fc\u015fteri kitleri aras\u0131ndaki bir oran ile hesaplanabilir.<\/p>\n\n\n\n<p>Bu durumda hesaplama form\u00fcl\u00fcm\u00fcz :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Reklam \u0130\u00e7in \u00d6denen \u00dccret \/ Toplam Potansiyel M\u00fc\u015fteri Say\u0131s\u0131<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u015eeklinde hesaplanabilir. Yani potansiyel m\u00fc\u015fteri olu\u015fturmak i\u00e7in \u00f6denen reklam fiyat\u0131n\u0131, m\u00fc\u015fteri say\u0131s\u0131na b\u00f6lerek maliyet bulunabilir.<\/p>\n\n\n\n<p>\u0130lgili makalemize g\u00f6z atabilirsiniz : CPA, CPC, CPM, CPL ve CPS Nedir? Ne \u0130\u015fe Yarar? Nas\u0131l Hesaplan\u0131r?\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost-Per-Lead-Nerelerde-Kullanilir\"><\/span><strong>Cost Per Lead Nerelerde Kullan\u0131l\u0131r?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Cost Per Lead nerelerde\nkullan\u0131l\u0131r <\/strong>sorusunun tek\nbir cevab\u0131 yok. \u00d6zellikle reklamlara muhatap olacak kullan\u0131c\u0131, reklam veren\n\u015firket ve reklamlar\u0131n yay\u0131nlanaca\u011f\u0131 site say\u0131s\u0131n\u0131n yo\u011fun bi\u00e7imde artmas\u0131,\nreklam t\u00fcrlerinin de \u00e7e\u015fitlenmesine sebep oldu. Klasik <strong>Google <\/strong>reklamlar\u0131ndan farkl\u0131 olan <strong>Cost Per Lead<\/strong> de bu alternatif reklam y\u00f6ntemlerinden birisi.\nBa\u015fl\u0131ca kullan\u0131m alanlar\u0131;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facebook<\/strong> <strong>reklamlar\u0131<\/strong><\/li>\n\n\n\n<li>Google<strong> <\/strong>reklamlar\u0131<\/li>\n\n\n\n<li>E ticaret siteleri<\/li>\n\n\n\n<li><strong>E-mail pazarlamas\u0131<\/strong><\/li>\n<\/ul>\n\n\n\n<p>E-mail pazarlamas\u0131 ile ilgili ipu\u00e7lar\u0131 i\u00e7eren blog yaz\u0131m\u0131za g\u00f6z atabilirsiniz : <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/email-marketing-fikirleri\" target=\"_blank\" rel=\"noreferrer noopener\">E-Mail Marketing Fikirleri<\/a><\/p>\n\n\n\n<p>\u0130lgili di\u011fer makalelerimiz ;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-nedir\">Dijital Pazarlama Nedir? Nas\u0131l Yap\u0131l\u0131r?<\/a>&nbsp;<\/li>\n\n\n\n<li>&nbsp;<a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-adsense-reklam-verme-nasil-yapilir\">Google AdSense Reklam Verme Nas\u0131l Yap\u0131l\u0131r?&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-rehberi\">Yeni Ba\u015flayanlar i\u00e7in Dijital Pazarlama Rehberi&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/girisimciler-icin-dijital-pazarlama-rehberi\">Giri\u015fimciler \u0130\u00e7in Dijital Pazarlama Rehberi<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/cpa-cpc-cpm-cpl-cps-nedir\">CPA, CPC, CPM, CPL ve CPS Nedir? Ne \u0130\u015fe Yarar? Nas\u0131l Hesaplan\u0131r?<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Cost Per Lead Ne Demektir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Cost Per Lead, m\u00fc\u015fteri ba\u015f\u0131na maliyet anlam\u0131na gelmekte olan bir reklamc\u0131l\u0131k terimidir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Cost Per Lead Neyi \u0130fade Eder? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Cost per lead reklamlar\u0131, t\u0131klama ba\u015f\u0131na de\u011fil sat\u0131\u015f ba\u015f\u0131na maliyetleri temsil eder. Firman\u0131n reklamlardan kazand\u0131\u011f\u0131 m\u00fc\u015fteriler kar\u015f\u0131l\u0131\u011f\u0131nda \u00f6deyece\u011fi maliyettir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Cost Per Lead Nas\u0131l Hesaplan\u0131r? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Cost per lead, Reklam maliyeti\/ Potansiyel m\u00fc\u015fteri say\u0131s\u0131 olarak hesaplan\u0131r. B\u00f6ylece m\u00fc\u015fteri ba\u015f\u0131 maliyet ortaya \u00e7\u0131kar. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Cost Per Lead nedir (CPL)? Sorusu, internet reklamc\u0131l\u0131\u011f\u0131 ve bu alandan sa\u011flanacak gelirler a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemli bir husustur. Google reklamlar\u0131 \u00fczerinden kazan\u00e7 sa\u011flayan her site, do\u011fal olarak bu kazanc\u0131n\u0131 art\u0131rmak da ister. Bununla birlikte, reklam veren taraf da reklam\u0131n\u0131n i\u015fe yaramas\u0131n\u0131 ve \u00f6denen \u00fccretin bo\u015fa gitmemesini ister. Cost Per Lead [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-2204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cost Per Lead (CPL) Nedir? Sat\u0131\u015f Ba\u015f\u0131na Maliyet - Dopinger<\/title>\n<meta name=\"description\" content=\"Cost Per Lead ( CPL ) T\u00fcrk\u00e7e ismiyle \u2018\u2019Talep Ba\u015f\u0131na \u00dccret\u2019\u2019, potansiyel m\u00fc\u015fteriler i\u00e7in uygulanan bir online reklam \u00fccretlendirme bi\u00e7imidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cost Per Lead (CPL) Nedir? Sat\u0131\u015f Ba\u015f\u0131na Maliyet - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Cost Per Lead ( CPL ) T\u00fcrk\u00e7e ismiyle \u2018\u2019Talep Ba\u015f\u0131na \u00dccret\u2019\u2019, potansiyel m\u00fc\u015fteriler i\u00e7in uygulanan bir online reklam \u00fccretlendirme bi\u00e7imidir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-21T07:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-26T12:30:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/cpl-nedir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Cost Per Lead (CPL) Nedir?\",\"datePublished\":\"2020-07-21T07:00:01+00:00\",\"dateModified\":\"2024-02-26T12:30:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir\"},\"wordCount\":1037,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/cpl-nedir.jpg\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir\",\"name\":\"Cost Per Lead (CPL) Nedir? Sat\u0131\u015f Ba\u015f\u0131na Maliyet - Dopinger\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/cpl-nedir.jpg\",\"datePublished\":\"2020-07-21T07:00:01+00:00\",\"dateModified\":\"2024-02-26T12:30:13+00:00\",\"description\":\"Cost Per Lead ( CPL ) T\u00fcrk\u00e7e ismiyle \u2018\u2019Talep Ba\u015f\u0131na \u00dccret\u2019\u2019, potansiyel m\u00fc\u015fteriler i\u00e7in uygulanan bir online reklam \u00fccretlendirme bi\u00e7imidir.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314754793\"},{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314755799\"},{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314756410\"}],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#primaryimage\",\"url\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/cpl-nedir.jpg\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/cpl-nedir.jpg\",\"width\":1248,\"height\":832,\"caption\":\"cpl nedir\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.dopinger.com\/tr\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads\",\"item\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-ads\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cost Per Lead (CPL) Nedir?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/\",\"name\":\"Dopinger SEO ve Dijital Pazarlama Ajans\u0131\",\"description\":\"Dijital pazarlama ve SEO hakk\u0131nda yaz\u0131lan makalelere Dopinger blog adresinden ula\u015fabilirsiniz.\",\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"alternateName\":\"Dopinger\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dopinger.com\/tr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\",\"name\":\"Dopinger\",\"alternateName\":\"Dopinger SEO ve Dijital Pazarlama Ajans\u0131\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png\",\"width\":157,\"height\":48,\"caption\":\"Dopinger\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dopingertr\/\",\"https:\/\/x.com\/dopingertr\",\"https:\/\/www.instagram.com\/dopingertr\/\",\"https:\/\/www.linkedin.com\/company\/dopinger-trr\/\",\"https:\/\/tr.pinterest.com\/dopingerseo\/\",\"https:\/\/www.youtube.com\/dopingertr\",\"https:\/\/www.udemy.com\/user\/dopingertr\/\",\"https:\/\/accessland.live\/profile\/bilgi-a3c9C\",\"https:\/\/www.tiktok.com\/@dijitalpazarlama\",\"https:\/\/www.reddit.com\/user\/dopigertr\",\"https:\/\/soundcloud.com\/dopinger-tr\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\",\"name\":\"Halil \u0130brahim Er\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png\",\"contentUrl\":\"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png\",\"caption\":\"Halil \u0130brahim Er\"},\"description\":\"Dijital Pazarlama Uzman\u0131 olarak yakla\u015f\u0131k 9 senelik bilgi birikimine sahibim. Web adresim dopinger.com \u00fczerinden sizlere g\u00fcncel bilgiler payla\u015farak, bilgi aktar\u0131m\u0131 yapmaktay\u0131m. Dopinger blog \u00fczerinde Teknik SEO, Site \u0130\u00e7i SEO, E-Ticaret SEO, Yaz\u0131l\u0131m, Tasar\u0131m konular\u0131nda T\u00fcrk\u00e7e i\u00e7erikler \u00fcretmekteyim ve payla\u015fmaktay\u0131m.\",\"sameAs\":[\"https:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer\",\"https:\/\/www.facebook.com\/groups\/seooo\",\"https:\/\/www.instagram.com\/halilibrahimer_seo\/\",\"https:\/\/tr.linkedin.com\/in\/halilibrahimer\",\"https:\/\/tr.pinterest.com\/dopingerseo\/\",\"https:\/\/x.com\/halil_ibrahimer\",\"https:\/\/www.youtube.com\/c\/DopingerTR\"],\"url\":\"http:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314754793\",\"position\":1,\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314754793\",\"name\":\"Cost Per Lead Ne Demektir?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cost Per Lead, m\u00fc\u015fteri ba\u015f\u0131na maliyet anlam\u0131na gelmekte olan bir reklamc\u0131l\u0131k terimidir.\",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314755799\",\"position\":2,\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314755799\",\"name\":\"Cost Per Lead Neyi \u0130fade Eder?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cost per lead reklamlar\u0131, t\u0131klama ba\u015f\u0131na de\u011fil sat\u0131\u015f ba\u015f\u0131na maliyetleri temsil eder. Firman\u0131n reklamlardan kazand\u0131\u011f\u0131 m\u00fc\u015fteriler kar\u015f\u0131l\u0131\u011f\u0131nda \u00f6deyece\u011fi maliyettir. \",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314756410\",\"position\":3,\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314756410\",\"name\":\"Cost Per Lead Nas\u0131l Hesaplan\u0131r?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cost per lead, Reklam maliyeti\/ Potansiyel m\u00fc\u015fteri say\u0131s\u0131 olarak hesaplan\u0131r. B\u00f6ylece m\u00fc\u015fteri ba\u015f\u0131 maliyet ortaya \u00e7\u0131kar. \",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cost Per Lead (CPL) Nedir? Sat\u0131\u015f Ba\u015f\u0131na Maliyet - Dopinger","description":"Cost Per Lead ( CPL ) T\u00fcrk\u00e7e ismiyle \u2018\u2019Talep Ba\u015f\u0131na \u00dccret\u2019\u2019, potansiyel m\u00fc\u015fteriler i\u00e7in uygulanan bir online reklam \u00fccretlendirme bi\u00e7imidir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir","og_locale":"tr_TR","og_type":"article","og_title":"Cost Per Lead (CPL) Nedir? Sat\u0131\u015f Ba\u015f\u0131na Maliyet - Dopinger","og_description":"Cost Per Lead ( CPL ) T\u00fcrk\u00e7e ismiyle \u2018\u2019Talep Ba\u015f\u0131na \u00dccret\u2019\u2019, potansiyel m\u00fc\u015fteriler i\u00e7in uygulanan bir online reklam \u00fccretlendirme bi\u00e7imidir.","og_url":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir","og_site_name":"SEO &amp; Dijital Pazarlama Blogu","article_publisher":"https:\/\/www.facebook.com\/dopingertr\/","article_author":"https:\/\/www.facebook.com\/groups\/seooo","article_published_time":"2020-07-21T07:00:01+00:00","article_modified_time":"2024-02-26T12:30:13+00:00","og_image":[{"width":1248,"height":832,"url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/cpl-nedir.jpg","type":"image\/jpeg"}],"author":"Halil \u0130brahim Er","twitter_card":"summary_large_image","twitter_creator":"@halil_ibrahimer","twitter_site":"@dopingertr","twitter_misc":{"Yazan:":"Halil \u0130brahim Er","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#article","isPartOf":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir"},"author":{"name":"Halil \u0130brahim Er","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c"},"headline":"Cost Per Lead (CPL) Nedir?","datePublished":"2020-07-21T07:00:01+00:00","dateModified":"2024-02-26T12:30:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir"},"wordCount":1037,"commentCount":0,"publisher":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#organization"},"image":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/cpl-nedir.jpg","articleSection":["Google Ads"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir","url":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir","name":"Cost Per Lead (CPL) Nedir? Sat\u0131\u015f Ba\u015f\u0131na Maliyet - Dopinger","isPartOf":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#primaryimage"},"image":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/cpl-nedir.jpg","datePublished":"2020-07-21T07:00:01+00:00","dateModified":"2024-02-26T12:30:13+00:00","description":"Cost Per Lead ( CPL ) T\u00fcrk\u00e7e ismiyle \u2018\u2019Talep Ba\u015f\u0131na \u00dccret\u2019\u2019, potansiyel m\u00fc\u015fteriler i\u00e7in uygulanan bir online reklam \u00fccretlendirme bi\u00e7imidir.","breadcrumb":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314754793"},{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314755799"},{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314756410"}],"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#primaryimage","url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/cpl-nedir.jpg","contentUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/cpl-nedir.jpg","width":1248,"height":832,"caption":"cpl nedir"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.dopinger.com\/tr\/blog"},{"@type":"ListItem","position":2,"name":"Google Ads","item":"https:\/\/www.dopinger.com\/tr\/blog\/google-ads"},{"@type":"ListItem","position":3,"name":"Cost Per Lead (CPL) Nedir?"}]},{"@type":"WebSite","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#website","url":"https:\/\/www.dopinger.com\/tr\/blog\/","name":"Dopinger SEO ve Dijital Pazarlama Ajans\u0131","description":"Dijital pazarlama ve SEO hakk\u0131nda yaz\u0131lan makalelere Dopinger blog adresinden ula\u015fabilirsiniz.","publisher":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#organization"},"alternateName":"Dopinger","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dopinger.com\/tr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#organization","name":"Dopinger","alternateName":"Dopinger SEO ve Dijital Pazarlama Ajans\u0131","url":"https:\/\/www.dopinger.com\/tr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png","contentUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png","width":157,"height":48,"caption":"Dopinger"},"image":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dopingertr\/","https:\/\/x.com\/dopingertr","https:\/\/www.instagram.com\/dopingertr\/","https:\/\/www.linkedin.com\/company\/dopinger-trr\/","https:\/\/tr.pinterest.com\/dopingerseo\/","https:\/\/www.youtube.com\/dopingertr","https:\/\/www.udemy.com\/user\/dopingertr\/","https:\/\/accessland.live\/profile\/bilgi-a3c9C","https:\/\/www.tiktok.com\/@dijitalpazarlama","https:\/\/www.reddit.com\/user\/dopigertr","https:\/\/soundcloud.com\/dopinger-tr"]},{"@type":"Person","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c","name":"Halil \u0130brahim Er","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png","contentUrl":"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png","caption":"Halil \u0130brahim Er"},"description":"Dijital Pazarlama Uzman\u0131 olarak yakla\u015f\u0131k 9 senelik bilgi birikimine sahibim. Web adresim dopinger.com \u00fczerinden sizlere g\u00fcncel bilgiler payla\u015farak, bilgi aktar\u0131m\u0131 yapmaktay\u0131m. Dopinger blog \u00fczerinde Teknik SEO, Site \u0130\u00e7i SEO, E-Ticaret SEO, Yaz\u0131l\u0131m, Tasar\u0131m konular\u0131nda T\u00fcrk\u00e7e i\u00e7erikler \u00fcretmekteyim ve payla\u015fmaktay\u0131m.","sameAs":["https:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer","https:\/\/www.facebook.com\/groups\/seooo","https:\/\/www.instagram.com\/halilibrahimer_seo\/","https:\/\/tr.linkedin.com\/in\/halilibrahimer","https:\/\/tr.pinterest.com\/dopingerseo\/","https:\/\/x.com\/halil_ibrahimer","https:\/\/www.youtube.com\/c\/DopingerTR"],"url":"http:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314754793","position":1,"url":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314754793","name":"Cost Per Lead Ne Demektir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Cost Per Lead, m\u00fc\u015fteri ba\u015f\u0131na maliyet anlam\u0131na gelmekte olan bir reklamc\u0131l\u0131k terimidir.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314755799","position":2,"url":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314755799","name":"Cost Per Lead Neyi \u0130fade Eder?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Cost per lead reklamlar\u0131, t\u0131klama ba\u015f\u0131na de\u011fil sat\u0131\u015f ba\u015f\u0131na maliyetleri temsil eder. Firman\u0131n reklamlardan kazand\u0131\u011f\u0131 m\u00fc\u015fteriler kar\u015f\u0131l\u0131\u011f\u0131nda \u00f6deyece\u011fi maliyettir. ","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314756410","position":3,"url":"https:\/\/www.dopinger.com\/tr\/blog\/cpl-nedir#faq-question-1595314756410","name":"Cost Per Lead Nas\u0131l Hesaplan\u0131r?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Cost per lead, Reklam maliyeti\/ Potansiyel m\u00fc\u015fteri say\u0131s\u0131 olarak hesaplan\u0131r. B\u00f6ylece m\u00fc\u015fteri ba\u015f\u0131 maliyet ortaya \u00e7\u0131kar. ","inLanguage":"tr"},"inLanguage":"tr"}]}},"_links":{"self":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/2204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=2204"}],"version-history":[{"count":1,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/2204\/revisions"}],"predecessor-version":[{"id":27174,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/2204\/revisions\/27174"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/media\/18528"}],"wp:attachment":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=2204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=2204"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=2204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}