{"id":2150,"date":"2020-07-14T15:18:32","date_gmt":"2020-07-14T15:18:32","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=2150"},"modified":"2024-08-07T10:05:09","modified_gmt":"2024-08-07T07:05:09","slug":"lead-generation","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/lead-generation","title":{"rendered":"Lead Generation Nedir?"},"content":{"rendered":"\n<p>Lead, T\u00fcrk\u00e7e\u2019ye tam anlam\u0131yla \u00e7evrilemese de bir terim olarak; \u00fcr\u00fcn ve hizmetlerle ilgilenen kullan\u0131c\u0131lar ya da potansiyel m\u00fc\u015fteriler anlamlar\u0131nda kullan\u0131lmaktad\u0131r. Lead generation ise, hizmet veya \u00fcr\u00fcn sataca\u011f\u0131n\u0131z ki\u015fi ya da kurumlar\u0131n dikkatini \u00e7ekerek onlar\u0131 potansiyel m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrme, bu kullan\u0131c\u0131lardan bilgi toplama ve hedef kitlenizi belirleme s\u00fcrecini ifade etmektedir. Lead generation, markan\u0131z veya i\u015fletmeniz i\u00e7in bir mikro hedeftir; ancak burada amac\u0131n\u0131z, elde edece\u011finiz sonu\u00e7lar ile makro hedeflere ula\u015fabilmektir. Kullan\u0131c\u0131lar\u0131n temel bilgilerini (ileti\u015fim bilgileri vb.) toplayarak onlar\u0131 potansiyel m\u00fc\u015fteriye baz\u0131 dijital pazarlama uygulamalar\u0131 ile d\u00f6n\u00fc\u015ft\u00fcrmeniz gerekir. <\/p>\n\n\n\n<p>Lead generation, hem B2B (i\u015fletmeden i\u015fletmeye) hem B2C (i\u015fletmeden kullan\u0131c\u0131ya) modelinde, sat\u0131\u015f ve pazarlama faaliyetlerinin temelini olu\u015fturur; \u00f6zellikle, web sitenizde \u00fcr\u00fcn ya da hizmet sunuyor ve bunun i\u00e7in hedef kitlenizi belirlemek durumundaysan\u0131z.<\/p>\n\n\n\n<p>Lead generation avantajlar\u0131n\u0131 \u015fu \u015fekilde k\u0131saca s\u0131ralayabiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hedef-kitle-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Hedef kitle<\/a> belirlemek ve buna y\u00f6nelik stratejilerin olu\u015fturulmas\u0131<\/li>\n\n\n\n<li>\u00dcr\u00fcn\/hizmet talep \u00f6l\u00e7\u00fcm\u00fc<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/marka-bilinirligi-ve-seo-iliskisi\" target=\"_blank\" rel=\"noreferrer noopener\">Marka bilinirli\u011fi<\/a> ve web site trafi\u011finin artmas\u0131<\/li>\n\n\n\n<li>Sat\u0131\u015f f\u0131rsatlar\u0131n\u0131n olu\u015fmas\u0131 ve buna y\u00f6nelik de\u011ferlendirme ve analizleri yapma f\u0131rsat\u0131<\/li>\n<\/ul>\n\n\n\n<p>\u00dcr\u00fcn veya hizmetinizle ilgili potansiyel m\u00fc\u015fteri olu\u015fturabilmeniz yani lead generation s\u00fcrecine girmeniz i\u00e7in gereken baz\u0131 uygulamalar bulunuyor. Bu uygulamalar olduk\u00e7a kolay olmakla birlikte, \u00e7o\u011fu uygulama <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-uzmani-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">dijital pazarlama uzman\u0131<\/a> olman\u0131z\u0131 gerektirmeyecek kadar basit. Bu s\u00fcre\u00e7te dikkat edilmesi gereken noktalar\u0131, uygulama se\u00e7enekleri i\u00e7erisinde anlatt\u0131k.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/lead-generation.png\" alt=\"lead generation\" class=\"wp-image-28309\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/lead-generation.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/lead-generation-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Web-Siteniz-Uzerinden-Lead-Generation\"><\/span><strong>Web Siteniz \u00dczerinden Lead Generation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lead toplama s\u00fcreci, kullan\u0131c\u0131lar\u0131n web siteniz \u00fczerinden bir mesaj, buton veya g\u00f6rsel ile etkile\u015fime ge\u00e7mesi ile ba\u015flayacakt\u0131r. \u00d6ncelikle&#8221;Kullan\u0131c\u0131lar\u0131 nas\u0131l web siteme \u00e7ekmeliyim?&#8221; diye d\u00fc\u015f\u00fcnebilirsiniz. Bunu funnel kullan\u0131m\u0131, sosyal medya ara\u00e7lar\u0131 ve di\u011fer dijital reklam \u00e7e\u015fitleri ile yapabilirsiniz. Web sitenizi ziyaret eden kullan\u0131c\u0131, \u00f6ncelikle sitenizdeki &#8221;<a href=\"https:\/\/www.dopinger.com\/tr\/blog\/landing-page-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">landing page<\/a>&#8221; ile kar\u015f\u0131la\u015fmal\u0131. Bu sayfada kullan\u0131c\u0131lar\u0131n web sitenize devam edebilmesi i\u00e7in gerekli ileti\u015fim bilgileri doldurulduktan sonra, art\u0131k lead toplamaya ba\u015flam\u0131\u015f olursunuz. Landing page, lead toplaman\u0131n tek yolu de\u011fildir. Web sitenizin herhangi bir yerine de form ekleyebilir ve kullan\u0131c\u0131lar\u0131n doldurmas\u0131n\u0131 sa\u011flayabilirsiniz. <\/p>\n\n\n\n<p>Lead generation s\u00fcrecine ba\u015flayabilmek i\u00e7in \u00f6ncelikle;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c7e\u015fitli kanallar arac\u0131l\u0131\u011f\u0131 ile web site trafi\u011fini artt\u0131r\u0131n.<\/li>\n\n\n\n<li>Onlar\u0131 ikna ederek ileti\u015fim bilgilerini kullan\u0131c\u0131lardan al\u0131n.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/lead-generation-nasil-yapilir.jpg\" alt=\"lead generation nas\u0131l yap\u0131l\u0131r\" class=\"wp-image-15080\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/lead-generation-nasil-yapilir.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/lead-generation-nasil-yapilir-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<p>Lead toplad\u0131n\u0131z, peki \u015fimdi ne yapacaks\u0131n\u0131z? Bir pazarlama stratejisi ve <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/funnel-nedir\">funnel<\/a> belirleyecek ve hemen i\u015fe koyulacaks\u0131n\u0131z. Lead toplad\u0131\u011f\u0131n\u0131z kullan\u0131c\u0131lar, sizden hemen bir \u00fcr\u00fcn veya hizmet talep edebilir. \u00d6ncelikle bu talepleri h\u0131zl\u0131 bir \u015fekilde kar\u015f\u0131laman\u0131z gerekir; kullan\u0131c\u0131y\u0131 asla bekletmemelisiniz. Peki ya ileti\u015fim bilgilerini b\u0131rak\u0131p, daha sonra ilgilenmedi\u011fini fark edip sitenizden ayr\u0131lan kullan\u0131c\u0131lar? \u0130\u015fte onlar i\u00e7in a\u015fa\u011f\u0131da baz\u0131 temel stratejilerden bahsettik.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-mail marketing:<\/strong> \u0130leti\u015fim bilgilerini b\u0131rak\u0131p giden kullan\u0131c\u0131lar\u0131n pe\u015fine d\u00fc\u015f\u00fcn. E-postalar\u0131na kampanyalar\u0131n\u0131z, \u00fcr\u00fcn tan\u0131t\u0131mlar\u0131n\u0131z ve multimedya i\u00e7eriklerinizi kapsayan mailler at\u0131n; bunu yaparken kullan\u0131c\u0131n\u0131n ismini kullanarak &#8221;<a href=\"https:\/\/www.dopinger.com\/tr\/blog\/mailing-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">mailing<\/a>&#8221; yapmaya ba\u015flay\u0131n. \u00d6rne\u011fin, &#8221;Merhaba Ahmet, \u015fu \u00fcr\u00fcn\u00fcm\u00fczdeki kampanya i\u00e7in son saatler oldu\u011funu biliyor muydun?&#8221;.<\/li>\n\n\n\n<li><strong>Arama Motoru Reklamlar\u0131 ve Yeniden Pazarlama:<\/strong> Burada sitenizi ziyaret etmi\u015f olan kullan\u0131c\u0131lar\u0131 hedefleyerek, onlara reklam\u0131n\u0131z\u0131 m\u00fcmk\u00fcn olan her sosyal platformda tekrar g\u00f6stereceksiniz. B\u00f6ylece, bu kullan\u0131c\u0131lara kendinizi tekrar hat\u0131rlatm\u0131\u015f olacaks\u0131n\u0131z; yani &#8221;<a href=\"https:\/\/www.dopinger.com\/tr\/blog\/retargeting-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">retargeting<\/a>&#8221; yapm\u0131\u015f olacaks\u0131n\u0131z. Google Ads ile bunu yapabilirsiniz. E\u011fer bir Google Analytics hesab\u0131n\u0131z varsa direkt olarak yeniden pazarlama kampanyalar\u0131n\u0131 kurgulamaya ba\u015flayabilirsiniz.<\/li>\n\n\n\n<li><strong>Sosyal medya:<\/strong> Sosyal medya platformlar\u0131, potansiyel m\u00fc\u015fterilerinizi harekete ge\u00e7irmenize olanak tan\u0131r. \u00d6rne\u011fin, Instagram \u00fczerinden kayd\u0131rmal\u0131 link se\u00e7ene\u011fi veya biyografinize koydu\u011funuz linkler ile lead toplayabilirsiniz.<\/li>\n\n\n\n<li><strong>SMS g\u00f6nderileri:<\/strong> E\u011fer lead toplama formunuzda telefon numaras\u0131 bilgisi bulunuyorsa, kullan\u0131c\u0131lara SMS g\u00f6ndererek kendinizi hat\u0131rlatabilir, dikkat \u00e7ekici mesajlar ile kullan\u0131c\u0131y\u0131 potansiyel m\u00fc\u015fterinize d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/\">Dopinger<\/a>&nbsp;SEO hizmetleri ile Google\u2019da bir numara olun!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Lead Generation Ne Demektir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 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justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Lead Generation Nas\u0131l Yap\u0131l\u0131r? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 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fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Lead generation s\u00fcre\u00e7leri y\u00fcr\u00fct\u00fcl\u00fcrken olu\u015fturulan i\u00e7erikler, etkinlikler veya promosyonlar ile potansiyel m\u00fc\u015fteri fark\u0131ndal\u0131\u011f\u0131 olu\u015fturulur ve bu sayede d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n artt\u0131r\u0131lmas\u0131 hedeflenir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Lead Generation Mecralar\u0131 Nerelerdir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Lead s\u00fcre\u00e7leri genellikle bloglar, video kanallar\u0131, infografikler vb. \u00e7evrimi\u00e7i yay\u0131nlar \u00fczerinden y\u00fcr\u00fct\u00fclmektedir.  <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Lead, T\u00fcrk\u00e7e\u2019ye tam anlam\u0131yla \u00e7evrilemese de bir terim olarak; \u00fcr\u00fcn ve hizmetlerle ilgilenen kullan\u0131c\u0131lar ya da potansiyel m\u00fc\u015fteriler anlamlar\u0131nda kullan\u0131lmaktad\u0131r. Lead generation ise, hizmet veya \u00fcr\u00fcn sataca\u011f\u0131n\u0131z ki\u015fi ya da kurumlar\u0131n dikkatini \u00e7ekerek onlar\u0131 potansiyel m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrme, bu kullan\u0131c\u0131lardan bilgi toplama ve hedef kitlenizi belirleme s\u00fcrecini ifade etmektedir. Lead generation, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lead Generation Nedir? Nas\u0131l Uygulan\u0131r? | Dopinger<\/title>\n<meta name=\"description\" content=\"Dijital pazarlamada s\u0131kl\u0131kla rastlanan terimlerden Lead Generation nedir? Lead Generation ile dijital pazarlama uygulamalar\u0131n\u0131n entegrasyonu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/lead-generation\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Generation Nedir? Nas\u0131l Uygulan\u0131r? | Dopinger\" \/>\n<meta property=\"og:description\" content=\"Dijital pazarlamada s\u0131kl\u0131kla rastlanan terimlerden Lead Generation nedir? Lead Generation ile dijital pazarlama uygulamalar\u0131n\u0131n entegrasyonu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/lead-generation\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-14T15:18:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-07T07:05:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/lead-generation-nedir-detayli.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/lead-generation#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/lead-generation\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Lead Generation Nedir?\",\"datePublished\":\"2020-07-14T15:18:32+00:00\",\"dateModified\":\"2024-08-07T07:05:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/lead-generation\"},\"wordCount\":835,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/lead-generation#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/lead-generation-nedir-detayli.jpg\",\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/lead-generation#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/lead-generation\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/lead-generation\",\"name\":\"Lead Generation Nedir? 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