{"id":2109,"date":"2020-07-14T11:29:50","date_gmt":"2020-07-14T11:29:50","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=2109"},"modified":"2024-08-08T10:42:15","modified_gmt":"2024-08-08T07:42:15","slug":"evergreen-content","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/evergreen-content","title":{"rendered":"Evergreen Content Nedir?"},"content":{"rendered":"\n<p>Arama motoru optimizasyonu (SEO), i\u00e7erik pazarlamas\u0131 veya herhangi bir web pazarlamas\u0131 ile ilgileniyorsan\u0131z y\u00fcksek ihtimalle <strong>Evergreen Content<\/strong> (her zaman ye\u015fil i\u00e7erik) ifadesini duymu\u015fsunuzdur. Sitenizin bu kapsamda olmas\u0131 gerekti\u011fi de uzmanlar taraf\u0131ndan s\u0131k s\u0131k s\u00f6ylenmektedir. Peki, <strong>Evergreen Content Nedir?<\/strong> ve bu t\u00fcr i\u00e7erikler SEO i\u00e7in neden en iyisidir? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evergreen-Content-Ne-Demek\"><\/span><strong>Evergreen Content Ne Demek?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Evergreen i\u00e7eri\u011fi,&nbsp;s\u00fcrekli alakal\u0131 olan ve okuyucular i\u00e7in her zaman \u201ctaze\u201d kalan&nbsp;<a href=\"https:\/\/www.dopinger.com\/tr\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> i\u00e7eri\u011fidir. &#8220;Daima ye\u015fil&#8221; anlam\u0131na gelen bu tan\u0131m en \u00e7ok edit\u00f6rler taraf\u0131ndan okurlar\u0131n ilgisini \u00e7eken belirli t\u00fcrdeki i\u00e7erikleri tan\u0131mlamak i\u00e7in kullan\u0131l\u0131r.&nbsp;Evergreen content, her zaman alakal\u0131 olan i\u00e7eriktir. Bu sebeple de zaman\u0131 ve modas\u0131 ge\u00e7mez.<\/p>\n\n\n\n<p>Arama motorlar\u0131 i\u00e7in \u00e7evrimi\u00e7i olarak bulunabilen, tarih at\u0131lmayan, ilgin\u00e7 ve alakal\u0131 i\u00e7erik \u00f6nemlidir.&nbsp;Evergreen i\u00e7eri\u011fi, web sitenize trafik \u00e7ekmenizi olanak sa\u011flar. Ayr\u0131ca ilk yay\u0131nland\u0131\u011f\u0131 zamandan itibaren aylar hatta y\u0131llar boyunca arama sonu\u00e7lar\u0131nda de\u011ferli konumlara sahip olabilir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/evergreen-3.png\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/evergreen-3.png\" alt=\"evergreen content nedir\" class=\"wp-image-2114\"\/><\/a><\/figure><\/div>\n\n\n<p>Halihaz\u0131rda internet ortam\u0131nda bulunan t\u00fcm i\u00e7eriklerin kal\u0131c\u0131 oldu\u011funu ve \u00fczerlerinden y\u0131llar ge\u00e7se bile kaybolmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnebilirsiniz. Ancak bir i\u00e7eri\u011fin evergreen \u00f6zelli\u011finden bahsetti\u011fimizde evergreen content yay\u0131nlanmas\u0131n\u0131n \u00f6tesinde s\u00fcrekli alakal\u0131 olmaya devam eden i\u00e7eri\u011fe de\u011finiyoruz. Dolay\u0131s\u0131yla gelen trafik de zamanla b\u00fcy\u00fcyecek ve hatta belki de hi\u00e7 d\u00fc\u015fmeyecektir.<\/p>\n\n\n\n<p>Peki hangi i\u00e7eriklerin \u201cevergreen content\u201d olarak de\u011ferlendirilmedi\u011fini netle\u015ftirmek i\u00e7in bu i\u00e7eriklerin hangi t\u00fcr \u00f6zelliklere sahip olmad\u0131klar\u0131n\u0131 inceleyelim. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hangi-Icerikler-Evergreen-Olamaz\"><\/span><strong>Hangi \u0130\u00e7erikler Evergreen Olamaz?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kal\u0131c\u0131 olarak alakal\u0131 i\u00e7eri\u011fin nas\u0131l \u00fcretilece\u011fini tam olarak kavramak i\u00e7in hangi t\u00fcr i\u00e7eriklerin<strong> evergreen content<\/strong> olmad\u0131\u011f\u0131n\u0131 anlamam\u0131z gerekir.<strong> Evergreen content<\/strong> \u015funlar\u0131 i\u00e7ermez:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Haber makaleleri<\/li>\n\n\n\n<li>De\u011fi\u015fmesi ve tarihi ge\u00e7mi\u015f olmas\u0131\nmuhtemel istatistikler veya say\u0131sal raporlar<\/li>\n\n\n\n<li>Belirli bir tatil veya sezonla\nilgili i\u00e7erikler<\/li>\n\n\n\n<li>G\u00fcncel e\u011filime veya pop k\u00fclt\u00fcr\u00fc\nhevesine odaklanan makaleler<\/li>\n\n\n\n<li>En son giyim ve moda trendleri<\/li>\n<\/ul>\n\n\n\n<p>Evergreen web i\u00e7eri\u011finin (neredeyse) bir son kullanma tarihi yoktur dolay\u0131s\u0131yla uzun vadede de\u011ferini korur.&nbsp;\u00d6rne\u011fin, bu y\u0131lki cumhurba\u015fkanl\u0131\u011f\u0131 se\u00e7imleri hakk\u0131nda yaz\u0131lan herhangi bir \u015fey evergreen content de\u011fildir&nbsp;\u00e7\u00fcnk\u00fc bundan alt\u0131 ay sonra kullan\u0131lmayacakt\u0131r. Dolay\u0131s\u0131yla bu konuyla ili\u015fkili bir\u00e7ok anahtar kelime Google mezarl\u0131\u011f\u0131na g\u00f6m\u00fcl\u00fcp bir daha asla aranmayacakt\u0131r.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/icerik-optimizasyonu-rehberi\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130\u00e7erik Optimizasyonu Rehberi<\/a>&#8216;mizi okuyarak i\u00e7erik hakk\u0131nda detayl\u0131 bilgi edinebilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/evergreen-1.jpg\"><img decoding=\"async\" width=\"959\" height=\"522\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/evergreen-1.jpg\" alt=\"\u00f6l\u00fcms\u00fcz i\u00e7erikler\" class=\"wp-image-2112\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/evergreen-1.jpg 959w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/evergreen-1-768x418.jpg 768w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anahtar-Kelimeler-ve-Evergreen-Content-Arasinda-Iliski-Nedir\"><\/span>Anahtar Kelimeler ve Evergreen Content Aras\u0131nda \u0130li\u015fki Nedir ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/siteye-trafik-cekme\" target=\"_blank\" rel=\"noreferrer noopener\">Web sitenizdeki trafi\u011fi artt\u0131racak<\/a> ve sitenize de\u011fer katacak olan evergreen content, okuyucular\u0131n sayfan\u0131za y\u00f6nlendirilmelerini sa\u011flar. \u00d6rne\u011fin, web siteniz sa\u011fl\u0131k ve spor konular\u0131 \u00fczerine ise o zaman \u2018en iyi bacak egzersizleri\u2019 gibi anahtar kelimeler kullanarak i\u00e7erik yazmak evergreen bir konu \u00f6rne\u011fi olarak g\u00f6sterilebilir; \u00e7\u00fcnk\u00fc kitleniz mevsim ya da y\u0131l ne olursa olsun muhtemelen her zaman en iyi bacak egzersizlerini internet \u00fczerinde aratacakt\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/evergreen-2.jpg\"><img decoding=\"async\" width=\"955\" height=\"434\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/evergreen-2.jpg\" alt=\"evergreen i\u00e7erik\" class=\"wp-image-2113\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/evergreen-2.jpg 955w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/evergreen-2-768x349.jpg 768w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evergreen-Content-Olusturmak-icin-En-Iyi-Uygulamalar-Nelerdir\"><\/span>Evergreen Content Olu\u015fturmak i\u00e7in En \u0130yi Uygulamalar Nelerdir ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\u015fa\u011f\u0131da bir makalenin \u00f6mr\u00fcn\u00fc uzatmak i\u00e7in baz\u0131 yayg\u0131n hileler bulunmaktad\u0131r.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Okuyucular\/kullan\u0131c\u0131lar i\u00e7in cevaplar; S\u0131k Sorulan Sorular (SSS)<\/li>\n\n\n\n<li>Sekt\u00f6rle ilgili ipu\u00e7lar\u0131, nas\u0131l yap\u0131laca\u011f\u0131 ile ilgili makaleler veya \u00f6neriler sa\u011flama<\/li>\n\n\n\n<li>Sekt\u00f6r\u00fcn\u00fczdeki ortak kavramlar\u0131 okuyucular\u0131n\u0131z i\u00e7in a\u00e7\u0131klama<\/li>\n\n\n\n<li>Referanslar\u0131 ve \u00fcr\u00fcn incelemelerini i\u00e7eren i\u00e7erikler olu\u015fturma (ancak \u00fcr\u00fcnler genellikle daha yeni modellerle de\u011fi\u015ftirildi\u011fi i\u00e7in bu t\u00fcr konular\u0131 bulmak zor olabilir.)<\/li>\n<\/ul>\n\n\n\n<p>Bu kapsamda, SEO&#8217;yu ak\u0131lda tutarak web siteniz i\u00e7in evergreen content olu\u015fturma \u00e7abas\u0131, okuyucular\u0131n\u0131za aylarca hatta y\u0131llarca geri d\u00f6nebilecekleri yararl\u0131 i\u00e7erikler sunman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Bu yaz\u0131m\u0131zda Evergreen Content nedir sizlere kapsaml\u0131 olarak anlatt\u0131k. Bizi takipte kalmaya devam edin.<\/p>\n\n\n\n<p>\u0130lginizi \u00c7ekebilecek Di\u011fer Makaleler ;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/icerik-olusturma-araclari\">\u0130\u00e7erik Olu\u015fturma Ara\u00e7lar\u0131<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/icerik-optimizasyonu-rehberi\">\u0130\u00e7erik Optimizasyonu Rehberi<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/icerik-fikri-bulmanin-yollari\">\u0130\u00e7erik Fikri Bulman\u0131n Yollar\u0131 Nelerdir?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/seo-iceriklerini-kontrol-eden-okunabilirlik-araclari\">SEO \u0130\u00e7eriklerini Kontrol Eden Okunabilirlik Ara\u00e7lar\u0131<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/icerik-yonetim-sistemi-nedir\">\u0130\u00e7erik Y\u00f6netim Sistemi (\u0130YS) Nedir, Neden \u00d6nemlidir?<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Evergreen Content Ne Demektir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p> Evergreen content, nitelikli bir \u015fekilde yaz\u0131lm\u0131\u015f ve s\u00fcrekli olarak bilgi verebilecek d\u00fczeyde olan i\u00e7erikler anlam\u0131na gelmektedir. S\u00fcrekli taze i\u00e7erik anlam\u0131na da gelmektedir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Evergreen Content Ne \u0130\u015fe Yarar? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Evergreen content ile web sitelerinin s\u00fcrekli olarak hit almas\u0131 sa\u011flanabilir. Kullan\u0131c\u0131lar\u0131n bilgi hedefli aramalar\u0131na kar\u015f\u0131l\u0131k verir ve kullan\u0131c\u0131 ba\u011fl\u0131l\u0131\u011f\u0131 olu\u015fturabilir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Evergreen Content Nas\u0131l Olu\u015fturulur? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Evergreen content k\u00f6\u015fe ta\u015f\u0131 niteli\u011finde olmal\u0131d\u0131r. SEO uyumlu yaz\u0131lmal\u0131 ve bilgi odakl\u0131 olmal\u0131d\u0131r. Konu hakk\u0131nda t\u00fcm detaylar\u0131 i\u00e7ermeli ve g\u00fcncelli\u011fini hi\u00e7 kaybetmeyecek \u015fekilde evrensel olmal\u0131d\u0131r.  <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Arama motoru optimizasyonu (SEO), i\u00e7erik pazarlamas\u0131 veya herhangi bir web pazarlamas\u0131 ile ilgileniyorsan\u0131z y\u00fcksek ihtimalle Evergreen Content (her zaman ye\u015fil i\u00e7erik) ifadesini duymu\u015fsunuzdur. Sitenizin bu kapsamda olmas\u0131 gerekti\u011fi de uzmanlar taraf\u0131ndan s\u0131k s\u0131k s\u00f6ylenmektedir. Peki, Evergreen Content Nedir? ve bu t\u00fcr i\u00e7erikler SEO i\u00e7in neden en iyisidir? Evergreen Content Ne [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evergreen Content Nedir? \u00d6l\u00fcms\u00fcz \u0130\u00e7erikler Nelerdir? - Dopinger<\/title>\n<meta name=\"description\" content=\"Ad\u0131ndan s\u0131kl\u0131kla s\u00f6z edilen Eveergreen Content Nedir? \u00d6l\u00fcms\u00fcz i\u00e7erikler olarak bilinen Evergreen Content&#039;in SEO&#039;ya etkisi nedir?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/evergreen-content\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evergreen Content Nedir? 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