{"id":2101,"date":"2020-07-13T15:15:49","date_gmt":"2020-07-13T15:15:49","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=2101"},"modified":"2024-08-05T12:14:47","modified_gmt":"2024-08-05T09:14:47","slug":"yinelenen-icerik","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/yinelenen-icerik","title":{"rendered":"Yinelenen \u0130\u00e7erik (Duplicate Content) Nedir?"},"content":{"rendered":"\n

Yinelenen i\u00e7erik (duplicate content), bir web sitede bulunan i\u00e7eri\u011fin, ba\u015fka sitelerdeki i\u00e7erikler ile benzer ya da onlar\u0131n birebir kopyas\u0131 olmas\u0131 (dikey yineleme) durumudur. Ayn\u0131 \u015fekilde, bir web sitede var olan i\u00e7eriklerin birbirine \u00e7ok benzer veya birbirlerinin kopyas\u0131 olmas\u0131 (yatay yineleme) durumu da yinelenen i\u00e7erik kapsam\u0131na girer. Her iki durum da, web sitenizin arama motorundaki konumu a\u00e7\u0131s\u0131ndan olduk\u00e7a olumsuz sonu\u00e7lar do\u011furabilir.<\/p>\n\n\n\n

Peki, bu t\u00fcr kopya i\u00e7erikler web sitenize SEO a\u00e7\u0131s\u0131ndan ne gibi zararlar verir? Bu durumu \u00f6nlemek i\u00e7in neler yapabilirsiniz?<\/p>\n\n\n\n

<\/span>Duplicate (Yinelenen) \u0130\u00e7erik SEO A\u00e7\u0131s\u0131ndan Zararl\u0131 M\u0131d\u0131r?<\/strong> <\/span><\/h2>\n\n\n\n

Google, genellikle yinelenen i\u00e7eri\u011fe sahip sayfalar\u0131 arama motoru sonu\u00e7lar\u0131nda s\u0131ralamak istemez. Google\u2019\u0131n yinelenen i\u00e7erikler ile ilgili \u015fu s\u00f6ylemini hat\u0131rlamakta fayda var: \u201cGoogle, farkl\u0131 bilgiler i\u00e7eren sayfalar\u0131 dizine ekleyip sonu\u00e7larda g\u00f6stermek i\u00e7in \u00e7ok \u00e7al\u0131\u015f\u0131yor. \u201d Buradan, Google\u2019\u0131n kullan\u0131c\u0131 dostu tavr\u0131n\u0131 anlamak m\u00fcmk\u00fcn. Dolay\u0131s\u0131yla, sitenizde bulunan sayfalar farkl\u0131 bilgiler i\u00e7ermiyorsa, bu durum arama motoru s\u0131ralamalar\u0131n\u0131za ve haliyle SEO \u00e7al\u0131\u015fmalar\u0131n\u0131za zarar verecektir. SEO ile ilgili t\u00fcm emekleriniz yinelenen i\u00e7erik sebebiyle bo\u015fa gitmesi \u00fcz\u00fcc\u00fc olabilir.<\/p>\n\n\n\n

\u00d6zellikle yinelenen i\u00e7eri\u011fin web siteniz a\u00e7\u0131s\u0131ndan SEO i\u00e7in zararlar\u0131na bakt\u0131\u011f\u0131m\u0131zda \u015fu \u00fc\u00e7 ana sorunla kar\u015f\u0131la\u015fabilece\u011finizi belirtmek isteriz:<\/p>\n\n\n\n

Daha Az Organik Trafik<\/h3>\n\n\n\n

Kullan\u0131c\u0131lar i\u00e7in en iyi arama deneyimini sunmay\u0131 ama\u00e7layan Google, dizinindeki di\u011fer sayfalardan kopyalanan i\u00e7erikleri kullanan sayfalar\u0131 s\u0131ralamak istemez. \u00d6rne\u011fin, sitenizle benzer i\u00e7eri\u011fe sahip \u00fc\u00e7 site oldu\u011funu varsayal\u0131m. Google b\u00f6yle bir durumda, hangi sayfan\u0131n “orijinal” oldu\u011fundan emin olamayacak; b\u00f6ylece, arama sonu\u00e7lar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc azalan her \u00fc\u00e7 site de s\u0131ralamada zorlanacakt\u0131r.<\/p>\n\n\n\n

Ceza<\/h3>\n\n\n\n

Google, yinelenen i\u00e7eri\u011fin bir web sitesinin cezaland\u0131r\u0131lmas\u0131na veya tamamen dizinden kald\u0131r\u0131lmas\u0131na neden olabilece\u011fini belirtiyor. Ancak, iyi haber, bunun nadiren ya\u015fanan bir durum olmas\u0131. Bu olayla yaln\u0131zca, kas\u0131tl\u0131 olarak ba\u015fka sitelerden i\u00e7erik \u00e7alman\u0131z veya kopyalaman\u0131z durumunda kar\u015f\u0131la\u015fabilirsiniz .<\/p>\n\n\n\n

Dizine Eklenmeyen Sayfalar<\/h3>\n\n\n\n

Bu sorun \u00f6zellikle e-ticaret siteleri i\u00e7in \u00f6nemlidir. Bazen Google yinelenen i\u00e7eri\u011fin s\u0131ralamas\u0131n\u0131 d\u00fc\u015f\u00fcrmenin \u00f6tesinde; i\u00e7eri\u011finizi dizine bile eklemez. Google dizine ekleme<\/a> i\u015flemi ger\u00e7ekle\u015fmez ise, sayfan\u0131z arama sonu\u00e7lar\u0131nda g\u00f6z\u00fckmez.<\/p>\n\n\n

\n
\"Yinelenen<\/figure><\/div>\n\n\n

<\/span>Yinelenen \u0130\u00e7erik Nedenleri Nelerdir?<\/strong> <\/span><\/h2>\n\n\n\n

Yinelenen i\u00e7erik sorununa yol a\u00e7an bir\u00e7ok neden vard\u0131r. Bunlardan biri, sitenizde daha \u00f6nceden kopya i\u00e7erik olmas\u0131 olabilir. Belki de fark\u0131nda bile de\u011filsiniz. Art\u0131k \u00f6zg\u00fcn i\u00e7erikler eklemeye ba\u015flam\u0131\u015f olsan\u0131z da, Google\u2019\u0131n g\u00f6z\u00fcnden d\u00fc\u015fm\u00fc\u015f olabilirsiniz. Bu sebeple i\u00e7erikleriniz indekslenmeyebilir, tarama h\u0131z\u0131n\u0131z d\u00fc\u015febilir ve yinelenen i\u00e7erikler di\u011fer SEO yap\u0131lanmas\u0131na zarar verebilir. Bunun i\u00e7in sitenizde kopya i\u00e7erik olup olmad\u0131\u011f\u0131n\u0131 kontrol etmelisiniz.<\/p>\n\n\n\n

E\u011fer kas\u0131tl\u0131 olarak ya da yanl\u0131\u015fl\u0131kla bir i\u00e7eri\u011fi kopyalamad\u0131ysan\u0131z, sorunun b\u00fcy\u00fck ihtimalle teknik oldu\u011funu s\u00f6yleyebiliriz. Peki, bu duruma sebep olan teknik sorunlar nelerdir?<\/p>\n\n\n\n

URL hatalar\u0131<\/h3>\n\n\n\n

Websitenin yaz\u0131l\u0131m\u0131n\u0131n, veritaban\u0131na kaydedilen bir i\u00e7eri\u011fe birka\u00e7 URL ile eri\u015fim izni verdi\u011fi zamanlar olabilir. Farkl\u0131 URL\u2019lerde ayn\u0131 i\u00e7eri\u011fin a\u00e7\u0131lmas\u0131 durumu, yinelenen i\u00e7erik sorunlar\u0131n\u0131n ortaya \u00e7\u0131kmas\u0131ndaki en yayg\u0131n sebeptir. Bu sorun \u00f6zellikle e-ticaret sitelerinde daha s\u0131k g\u00f6r\u00fclmektedir. \u00d6rne\u011fin, bir ti\u015f\u00f6rt\u00fcn farkl\u0131 rengini se\u00e7erken URL otomatik de\u011fi\u015fir ancak ti\u015f\u00f6rt, ayn\u0131 ti\u015f\u00f6rtt\u00fcr. Geli\u015ftiriciyi konu hakk\u0131nda bilgilendirerek sorunu kolayl\u0131kla \u00e7\u00f6zebilirsiniz.<\/p>\n\n\n\n

”WWW vs. non-WWW” ve ”HTTP vs. HTTPS” sorunu<\/h3>\n\n\n\n

E\u011fer sayfan\u0131z\u0131n \u2018\u2019www.site.com\u2019\u2019 ve \u2018\u2019site.com\u2019\u2019 \u015feklinde iki farkl\u0131 s\u00fcr\u00fcm\u00fc de eri\u015filebilir durumda ise ve her iki s\u00fcr\u00fcmde de ayn\u0131 i\u00e7erik bulunuyorsa, yinelenen bir i\u00e7erik \u00fcretmi\u015f olursunuz. Daha nadir olsa da hala g\u00f6r\u00fclen bir di\u011fer sorun ise, ayn\u0131 i\u00e7eri\u011fin \u2018\u2019http\u2019\u2019 ve \u2018\u2019https\u2019\u2019 olarak iki ayr\u0131 s\u00fcr\u00fcme sahip olmas\u0131d\u0131r.<\/p>\n\n\n\n

\u0130\u00e7erik sendikasyonu<\/h3>\n\n\n\n

Genellikle yinelenen i\u00e7erik sorunun sebebi kendi websitenizde yer alan bir hatadan kaynaklan\u0131r. Ancak, baz\u0131 durumlarda, size ait bir i\u00e7eri\u011fi izniniz olmadan kullanan ba\u015fka bir websitenin ma\u011fduru olman\u0131z da m\u00fcmk\u00fcn. Sizin i\u00e7eri\u011finizi kullan\u0131p size ba\u011flant\u0131 vermeyen bir site olmas\u0131 durumunda kafas\u0131 kar\u0131\u015fan arama motoru, o i\u00e7eri\u011fin bir ba\u015fka versiyonuyla daha u\u011fra\u015fmak zorunda kal\u0131r. Siteniz pop\u00fcler hale geldik\u00e7e, bu tarz sorunlarla daha da fazla kar\u015f\u0131la\u015fmaya ba\u015flars\u0131n\u0131z. Bu sorun e-ticaret sitelerinde de s\u0131k\u00e7a g\u00f6r\u00fcl\u00fcr. Ayn\u0131 anda ayn\u0131 \u00fcr\u00fcn\u00fc sat\u0131\u015fa sunan farkl\u0131 websitelerinin hepsi, \u00fcreticinin haz\u0131rlad\u0131\u011f\u0131 a\u00e7\u0131klaman\u0131n ayn\u0131s\u0131n\u0131 kullan\u0131rlarsa, o i\u00e7erik internet \u00fczerinde bir\u00e7ok kez yinelenmi\u015f olur.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"Yinelenen<\/figure><\/div>\n\n\n

<\/span>Yinelenen \u0130\u00e7erik Sorunu Nas\u0131l D\u00fczelir?<\/strong><\/span><\/h2>\n\n\n\n

\u00c7o\u011fu zaman, websitenizde yinelenen i\u00e7erik bulundurdu\u011funuzu fark\u0131nda bile olmayabilirsiniz. Ancak, bu hatay\u0131 kas\u0131tl\u0131 olarak yapmam\u0131\u015f olsan\u0131z da, websitenizdeki bu t\u00fcr i\u00e7erikleri tespit edip onlardan kurtulman\u0131z gerekir. Baz\u0131 tahminler, internette bulunan i\u00e7eriklerin %29’unun asl\u0131nda kopya i\u00e7erik oldu\u011funa i\u015faret ediyor. Peki, websitenizi bulunan kopya i\u00e7erikleri nas\u0131l temizleyebilirsiniz?<\/p>\n\n\n\n

Dizine eklenen sayfalar\u0131 kontrol etmelisiniz<\/h3>\n\n\n\n

Bunun en kolay yolu, Google\u2019da dizine eklenen sayfalar\u0131n\u0131z\u0131n say\u0131s\u0131na bakmakt\u0131r. Bunu Google\u2019da ”site: example.com”u aratarak yapabilir veya Google Search Console\u2019dan dizine eklenen sayfalara bakabilirsiniz.<\/p>\n\n\n\n

301 y\u00f6nlendirmelerini kullan\u0131n<\/h3>\n\n\n\n

Yinelenen i\u00e7erik sorunlar\u0131n\u0131 \u00e7\u00f6zmenin en basit yollar\u0131ndan birisi de 301 y\u00f6nlendirme<\/a> kullanmakt\u0131r. Sayfan\u0131zda b\u00f6yle biri\u00e7erik bulduysan\u0131z, onlar\u0131 orijinaline geri y\u00f6nlendirebilirsiniz. <\/p>\n\n\n\n

Benzer i\u00e7eri\u011fe dikkat edin<\/h3>\n\n\n\n

Burada kopya i\u00e7erikten de\u011fil, benzer i\u00e7erikten bahsediyoruz. \u00c7\u00fcnk\u00fc i\u00e7eri\u011finiz teknik olarak ba\u015fka siteden farkl\u0131 olsa da, yinelenen i\u00e7erik sorunlar\u0131yla kar\u015f\u0131la\u015fman\u0131z m\u00fcmk\u00fcn. \u00c7o\u011fu site i\u00e7in bu bir sorun de\u011fil; \u00e7\u00fcnk\u00fc bu sitelerin birka\u00e7 d\u00fczine sayfas\u0131 var ve yazarlar her sayfa i\u00e7in \u00f6zg\u00fcn i\u00e7erikler \u00fcretiyorlar. Sitenizdeki her sayfa i\u00e7in %100 \u00f6zg\u00fcn i\u00e7erik yazmak zorlay\u0131c\u0131 olabilir. Ancak, sitenizdeki her sayfay\u0131 arama motoru sonu\u00e7lar\u0131nda s\u0131ralamak i\u00e7in, bu bir zorunluluk olacakt\u0131r.<\/p>\n\n\n\n

Canonical etiketini kullan\u0131n<\/h3>\n\n\n\n

Canonical URL<\/a> yani ”Rel = canonical” etiketi arama motorlar\u0131na, yinelenen i\u00e7eri\u011fe sahip bir sayfan\u0131z varsa bunun orijinal oldu\u011funu ve g\u00f6rmezden gelinmesi gerekti\u011fini s\u00f6yleyecektir.<\/p>\n\n\n\n

Noindex WordPress etiketi veya kategori sayfalar\u0131n\u0131n kullan\u0131m\u0131<\/h3>\n\n\n\n

E\u011fer web sitenizi bir WordPress temas\u0131yla at\u0131yorsan\u0131z, otomatik olarak etiket ve kategori sayfalar\u0131 olu\u015fturdu\u011funu fark etmi\u015fsinizdir. Bu durum sizin i\u00e7in olduk\u00e7a yararl\u0131d\u0131r ve bu sayfalara \u201cnoindex\u201d etiketini eklemelisiniz.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/div>\n\n
\n

<\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/span><\/h2>\n
\n
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\n Duplicate \u0130\u00e7erik Nedir? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
\n
\n

Duplicate i\u00e7erik, herhangi bir \u015fekilde orijinal olmayan, yinelenen veya kopya olarak nitelendirilen i\u00e7erik t\u00fcr\u00fcd\u00fcr.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

\n
\n Yinelenen \u0130\u00e7erik SEO A\u00e7\u0131s\u0131ndan Ne \u0130fade Eder? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
\n
\n

Yinelenen i\u00e7erik SEO a\u00e7\u0131s\u0131ndan web sitelerine negatif sonu\u00e7lar do\u011furmaktad\u0131r. Arama motorlar\u0131ndan ceza al\u0131nmas\u0131na neden olabilir ve s\u0131ralama kayb\u0131 ya\u015fatabilir. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

\n
\n Yinelenen \u0130\u00e7erik Nas\u0131l Tespit Edilir? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
\n
\n

Yinelenen i\u00e7erikler \u00e7e\u015fitli SEO ara\u00e7lar\u0131 ile tespit edilebilir. \u00d6zellikle Semrush taraf\u0131ndan ger\u00e7ekle\u015ftirilen i\u00e7erik servisi ile geni\u015f \u00e7apl\u0131 bir analiz ger\u00e7ekle\u015ftirilebilir. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Yinelenen i\u00e7erik (duplicate content), bir web sitede bulunan i\u00e7eri\u011fin, ba\u015fka sitelerdeki i\u00e7erikler ile benzer ya da onlar\u0131n birebir kopyas\u0131 olmas\u0131 (dikey yineleme) durumudur. Ayn\u0131 \u015fekilde, bir web sitede var olan i\u00e7eriklerin birbirine \u00e7ok benzer veya birbirlerinin kopyas\u0131 olmas\u0131 (yatay yineleme) durumu da yinelenen i\u00e7erik kapsam\u0131na girer. Her iki durum da, […]<\/p>\n","protected":false},"author":4,"featured_media":17405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"yoast_head":"\nYinelenen \u0130\u00e7erik (Duplicate Content) Nedir? | Dopinger<\/title>\n<meta name=\"description\" content=\"Yinelenen i\u00e7erik (Duplicate Content) nedir? 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