{"id":2044,"date":"2020-07-10T14:28:04","date_gmt":"2020-07-10T14:28:04","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=2044"},"modified":"2024-08-02T14:20:23","modified_gmt":"2024-08-02T11:20:23","slug":"serp-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/serp-nedir","title":{"rendered":"SERP Nedir?"},"content":{"rendered":"\n<p> <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/serp-analizi\">SERP<\/a> (Search Engine Results Pages) arama motoru sayfalar\u0131 sonu\u00e7lar\u0131n\u0131n k\u0131salt\u0131lm\u0131\u015f\u0131d\u0131r. Yani, Google&#8217;\u0131n bir kullan\u0131c\u0131n\u0131n arama sorgusuna verdi\u011fi yan\u0131tt\u0131r. Di\u011fer bir deyi\u015fle; Google&#8217;a bir \u015fey soruyorsunuz veya s\u00f6yl\u00fcyorsunuz&nbsp;ve cevap al\u0131nan sayfa SERP oluyor. SERP\u2019ler, sitenizin Google\u2019da nas\u0131l g\u00f6r\u00fcnece\u011fini belirler. Buna g\u00f6re site i\u00e7erikleri SERP\u2019ler sayesinde; organik arama sonu\u00e7lar\u0131n\u0131, \u00fccretli Google Ads sonu\u00e7lar\u0131n\u0131, \u00d6ne \u00c7\u0131kan Par\u00e7ac\u0131klar\u0131, Bilgi Grafiklerini ve video sonu\u00e7lar\u0131n\u0131 i\u00e7erir. <\/p>\n\n\n\n<p>Google ilk sayfada g\u00f6r\u00fcnen onlarca SERP \u00f6zelli\u011fine sahip\nolsa da, en \u00f6nemli iki kategori \u00fccretli sonu\u00e7lar ve organik sonu\u00e7lard\u0131r.\n\u00dccretli sonu\u00e7lar, Google Ads \u00fczerinden anahtar kelimelere teklif veren\nreklamverenlerin sonu\u00e7lar\u0131d\u0131r. Google Ads reklam alaka d\u00fczeyini dikkate alsa\nda, yerle\u015fimleri esasen en y\u00fcksek teklif verene gider. Organik sonu\u00e7lar ise, Google\u2019\u0131n algoritmas\u0131\ntaraf\u0131ndan belirli bir arama i\u00e7in en iyi ve en alakal\u0131 sonu\u00e7lar olarak\nbelirlenmi\u015f \u2018kazan\u0131lan\u2019 yerle\u015fimlerdir.<\/p>\n\n\n\n<p>Peki,\nSERP\u2019lerin sa\u011flad\u0131\u011f\u0131 sayfa\/g\u00f6r\u00fcn\u00fcm t\u00fcrleri nelerdir? Detaylar sizin i\u00e7in\nderlendi\u2026<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/serp-3.png\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/serp-3.png\" alt=\"serp nedir\" class=\"wp-image-2047\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organik-Arama-Sonuclari\"><\/span>Organik Arama Sonu\u00e7lar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Organik\nsonu\u00e7lar Google\u2019\u0131n karma\u015f\u0131k algoritmas\u0131 taraf\u0131ndan belirlenir. Bu algoritma \u00e7ok\ngizli olsa da, a\u015fa\u011f\u0131dakiler de dahil olmak \u00fczere birka\u00e7 \u00f6nemli s\u0131ralama fakt\u00f6r\u00fc\nbulunmaktad\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sayfa i\u00e7i ve d\u0131\u015f\u0131 SEO <\/li>\n\n\n\n<li>Site y\u00fcklenme h\u0131z\u0131<\/li>\n\n\n\n<li>Marka varl\u0131\u011f\u0131 ve Google taraf\u0131ndan\ng\u00fcven<\/li>\n<\/ul>\n\n\n\n<p>Standart\nbir organik arama sonucu par\u00e7ac\u0131klar\u0131 ise \u015funlar\u0131 i\u00e7erir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ba\u015fl\u0131k etiketi<\/li>\n\n\n\n<li>Sayfa URL\u2019si<\/li>\n\n\n\n<li>Meta a\u00e7\u0131klama<\/li>\n<\/ul>\n\n\n\n<p>Organik trafi\u011fi y\u00fckseltmek i\u00e7in mutlaka web siteniz i\u00e7in <a href=\"https:\/\/www.dopinger.com\/tr\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> \u00e7al\u0131\u015fmalar\u0131na \u00f6nem vermeniz gerekir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/serp-1.jpg\"><img decoding=\"async\" width=\"847\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/serp-1-847x640.jpg\" alt=\"serp organik sonu\u00e7lar\" class=\"wp-image-2045\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ucretli-Arama-Sonuclari\"><\/span>\u00dccretli Arama Sonu\u00e7lar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00dccretli\narama sonu\u00e7lar\u0131, par\u00e7ac\u0131klar\u0131n\u0131n sol \u00fcst k\u00f6\u015fesinde k\u00fc\u00e7\u00fck bir \u2018reklam\u2019\nsimgesiyle g\u00f6r\u00fcn\u00fcr. Rank Ranger\u2019a g\u00f6re, reklamlar bir sayfan\u0131n SERP\u2019lerinin\n%51,6\u2019s\u0131nda g\u00f6r\u00fcnmektedir. Reklamlar g\u00f6r\u00fcnd\u00fc\u011f\u00fcnde, sayfa ba\u015f\u0131na ortalama 3\nreklam bulunmaktad\u0131r. Reklamlar sayfan\u0131n \u00fcst\u00fcnde ve alt\u0131nda g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden\norganik sonu\u00e7lar\u0131 engelleyebilir.<\/p>\n\n\n\n<p>\u00dccretli\narama sonu\u00e7lar\u0131, snippet&#8217;lerinin sol \u00fcst k\u00f6\u015fesinde k\u00fc\u00e7\u00fck bir &#8220;Reklam&#8221;\nsimgesiyle i\u015faretlenir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/serp-2.jpg\"><img decoding=\"async\" width=\"930\" height=\"523\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/serp-2.jpg\" alt=\"serp \u00fccretli sonu\u00e7lar\" class=\"wp-image-2046\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/serp-2.jpg 930w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/serp-2-768x432.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"One-Cikan-Snippetler\"><\/span>\u00d6ne \u00c7\u0131kan Snippet\u2019ler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00d6ne \u00e7\u0131kan snippet (par\u00e7ac\u0131k)\u2019ler bir web sayfas\u0131ndan veya videodan al\u0131nan i\u00e7eri\u011fin k\u0131sa bir b\u00f6l\u00fcm\u00fcd\u00fcr. Ahrefs taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re t\u00fcm SERP\u2019lerin %12\u2019sinin \u00f6zellikli par\u00e7ac\u0131\u011f\u0131 (snippet\u2019i) var. Yayg\u0131n kullan\u0131lan par\u00e7ac\u0131klar \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SSS: \u2018Nedir\u2019 ve \u2018Kimdir\u2019 arama t\u00fcrlerine yan\u0131t\nolarak k\u0131sa bir paragraf \u00e7\u0131kar<\/li>\n\n\n\n<li>Madde i\u015faretli liste: S\u0131ralamalar ve \u2018en iyiler\u2019\nlisteleri i\u00e7in kullan\u0131l\u0131r.<\/li>\n\n\n\n<li>Numaral\u0131 liste: Talimatlar, DIY, yemek tarifleri,\ns\u0131ral\u0131 g\u00f6revler i\u00e7in kullan\u0131l\u0131r.<\/li>\n\n\n\n<li>Tablolar: tarihlerin, fiyatlar\u0131n, oranlar\u0131n\u2026veya\nbir tabloda sunulan verilerin g\u00f6rsel bir g\u00f6sterimi i\u00e7in kullan\u0131l\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>\u00d6ne \u00e7\u0131kan par\u00e7ac\u0131klar \u00e7o\u011funlukla metin\nolarak g\u00f6r\u00fcnse de Google sonu\u00e7lara \u2018video \u00f6ne \u00e7\u0131kan par\u00e7ac\u0131klar\u2019 da eklemeye\nba\u015flad\u0131. Par\u00e7ac\u0131klar SERP\u2019lerin en tepesinde g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden organik sonu\u00e7lar\u0131\na\u015fa\u011f\u0131 itti\u011finden dolay\u0131 tehdittir ancak ayn\u0131 zamanda bir f\u0131rsatt\u0131r; \u00e7\u00fcnk\u00fc\ni\u00e7eri\u011finiz bir par\u00e7ac\u0131\u011f\u0131n i\u00e7inde g\u00f6r\u00fcnebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do\u011frudan Yan\u0131t Kutusu<\/h3>\n\n\n\n<p>Arama\nsonu\u00e7lar\u0131n\u0131n %18\u2019inde belirli bir soruya do\u011frudan yan\u0131t veren \u2018do\u011frudan yan\u0131t\nkutular\u0131\u2019 vard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bilgi Grafi\u011fi ve Bilgi Paneli<\/h3>\n\n\n\n<p>Bilgi\nGrafikleri ve paneller genellikle organik sonu\u00e7lar\u0131n sa\u011f taraf\u0131nda g\u00f6r\u00fcn\u00fcr. Bu\nverilerin \u00e7o\u011fu elle se\u00e7ilmi\u015f kaynaklardan (\u00f6rne\u011fin vikipedia) al\u0131n\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yerel Paketler<\/h3>\n\n\n\n<p>Yerel\npaketler; \u2018yak\u0131n\u0131mdaki kitap ma\u011fazas\u0131\u2019, \u2018kitap ma\u011fazas\u0131 \u00dcsk\u00fcdar\u2019 gibi yerel\naramalarda g\u00f6r\u00fcn\u00fcr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google G\u00f6rsel Sonu\u00e7lar\u0131<\/h3>\n\n\n\n<p>\u2018K\u0131rm\u0131z\u0131\nayakkab\u0131\u2019 veya \u2018sevimli k\u00f6pekler\u2019 gibi g\u00f6r\u00fcnt\u00fclerin anlaml\u0131 oldu\u011fu kelimeler\ni\u00e7in Google G\u00f6rseller\u2019deki sonu\u00e7lar\u0131 sunacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Video Sonu\u00e7lar\u0131<\/h3>\n\n\n\n<p>Bunlar\ngenellikle 3 videodan olu\u015fan bir paket olarak g\u00f6r\u00fcn\u00fcr. Video sonu\u00e7lar\u0131n\u0131n %88\u2019i\nYoutube\u2019dan al\u0131n\u0131r. Google\u2019\u0131n hangi sonu\u00e7lar\u0131n videoya sahip olmas\u0131 gerekti\u011fine\nnas\u0131l karar verdi\u011fi tam olarak bilinmiyor. \u00d6rne\u011fin, \u2018duvar ka\u011f\u0131d\u0131 nas\u0131l\nkaplan\u0131r\u2019 olarak Google\u2019da arama yapan birinin kar\u015f\u0131s\u0131na bu terim i\u00e7in bir\nvideo karuseli \u00e7\u0131kacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2018\u0130nsanlar Ayr\u0131ca Soruyor\u2019<\/h3>\n\n\n\n<p>Bu\nGoogle\u2019\u0131n SERP\u2019lere y\u00f6nelik ekledi\u011fi yeni bir \u00f6zelliktir. Bu \u00f6zellik i\u00e7erik\nkonusu fikirleri i\u00e7in \u00f6nemlidir. \u00d6rne\u011fin, anahtar kelime ara\u015ft\u0131rmas\u0131 i\u00e7in arama\nyapt\u0131\u011f\u0131n\u0131zda o terimle ilgili bu sorular\u0131n bir listesini alabilirsiniz.<\/p>\n\n\n\n<p>Bu yaz\u0131 ilginizi \u00e7ekebilir: <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/yapisal-veri-nedir\">\u015eema Nedir? Yap\u0131sal Veri Ba\u015flang\u0131\u00e7 K\u0131lavuzu<\/a><\/p>\n\n\n\n<p>Bu SERP\u2019lerin yan\u0131s\u0131ra, Twitter sonu\u00e7lar\u0131, Google Al\u0131\u015fveri\u015f sonu\u00e7lar\u0131 gibi SERP\u2019ler de bulunmaktad\u0131r.<\/p>\n\n\n\n<p>Blo\u011fumuzu be\u011fendiyseniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/serp-analizi\">SERP Analizi Nedir? Nas\u0131l Yap\u0131l\u0131r?<\/a> yaz\u0131m\u0131z\u0131 da okuyabilirsiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            SERP Ne Demektir? \n                            <svg class=\"close\" 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15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>SERP; Search Engine Result Page yani arama motoru sonu\u00e7 sayfas\u0131 anlam\u0131na gelmektedir. \u0130lgili arama sorgular\u0131yla ili\u015fkilendirilen sonu\u00e7lar\u0131n kullan\u0131c\u0131lara sunuldu\u011fu sayfad\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            SERP Web Siteleri \u0130\u00e7in Ne \u0130fade Eder? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 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2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>SERP Web sitelerinin kullan\u0131c\u0131lar\u0131 ile organik olarak etkile\u015fim kurabilecekleri en \u00f6nemli yerdir. 1 sayfada yer almak ve bu sayfada ilk s\u0131ralara y\u00fckselebilmek y\u00fcksek trafik anlam\u0131na gelecektir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            SERP Sonu\u00e7lar\u0131 Nas\u0131l \u0130yile\u015ftirilebilir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 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12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Bir web sitesinin daha iyi SERP sonu\u00e7lar\u0131 elde edebilmesi i\u00e7in yap\u0131lan arama sorgular\u0131yla alaka d\u00fczeylerinin y\u00fcksek olmas\u0131, arama motorlar\u0131na optimize edilmesi gerekmektedir.  <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>SERP (Search Engine Results Pages) arama motoru sayfalar\u0131 sonu\u00e7lar\u0131n\u0131n k\u0131salt\u0131lm\u0131\u015f\u0131d\u0131r. Yani, Google&#8217;\u0131n bir kullan\u0131c\u0131n\u0131n arama sorgusuna verdi\u011fi yan\u0131tt\u0131r. Di\u011fer bir deyi\u015fle; Google&#8217;a bir \u015fey soruyorsunuz veya s\u00f6yl\u00fcyorsunuz&nbsp;ve cevap al\u0131nan sayfa SERP oluyor. SERP\u2019ler, sitenizin Google\u2019da nas\u0131l g\u00f6r\u00fcnece\u011fini belirler. Buna g\u00f6re site i\u00e7erikleri SERP\u2019ler sayesinde; organik arama sonu\u00e7lar\u0131n\u0131, \u00fccretli Google Ads [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SERP (Search Engine Results Pages) Nedir? - Dopinger<\/title>\n<meta name=\"description\" content=\"Arama motoru sonu\u00e7 sayfas\u0131 anlam\u0131na gelen SERP (Search Engine Results Pages) nedir? SERP hakk\u0131nda merak etti\u011finiz t\u00fcm detaylar bu blogda!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/serp-nedir\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SERP (Search Engine Results Pages) Nedir? - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Arama motoru sonu\u00e7 sayfas\u0131 anlam\u0131na gelen SERP (Search Engine Results Pages) nedir? 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