{"id":2020,"date":"2020-07-10T13:33:54","date_gmt":"2020-07-10T13:33:54","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=2020"},"modified":"2024-08-02T15:25:41","modified_gmt":"2024-08-02T12:25:41","slug":"marka-bilinirligi-ve-seo-iliskisi","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/marka-bilinirligi-ve-seo-iliskisi","title":{"rendered":"Marka Bilinirli\u011fi ve SEO \u0130li\u015fkisi"},"content":{"rendered":"\n

Marka bilinirli\u011fine y\u00f6nelik SEO \u00e7al\u0131\u015fmalar\u0131, dijital pazarlaman\u0131n mihenk ta\u015flar\u0131ndan biridir diyebiliriz. E\u011fer bir markan\u0131z varsa ve buna y\u00f6nelik olu\u015fturdu\u011funuz web sitenizde markan\u0131z\u0131 \u00f6n plana \u00e7\u0131kararak trafi\u011finizi art\u0131rmak istiyorsan\u0131z SEO uzun vadede m\u00fckemmel bir nokta at\u0131\u015f\u0131 olacakt\u0131r. <\/p>\n\n\n\n

Ancak yine de marka bilinirli\u011finin art\u0131r\u0131lmas\u0131 i\u00e7in yaln\u0131zca SEO \u00e7al\u0131\u015fmalar\u0131 ve anahtar kelime analizi<\/a> \u00f6tesinde u\u011fra\u015flara ihtiyac\u0131n\u0131z oldu\u011funu bilmelisiniz. Marka bilinirli\u011fi<\/strong> i\u00e7in \u00e7ok y\u00f6nl\u00fc, s\u0131k\u0131 bir marka pazarlamas\u0131 yapmak gerekir ve bir dijital pazarlama kanal\u0131 olan SEO, bu i\u015fin \u00f6nemli bir par\u00e7as\u0131d\u0131r.<\/p>\n\n\n\n

Marka bilinirli\u011fi nedir?<\/strong> Bir markan\u0131n satt\u0131\u011f\u0131 \u00fcr\u00fcn ya da hizmetler hakk\u0131nda bilinirlik olu\u015fturmak ad\u0131na yapt\u0131\u011f\u0131 ve neticesinde bir fark\u0131ndal\u0131k olu\u015fturdu\u011fu \u00e7al\u0131\u015fmalard\u0131r. Brand awareness <\/strong>olarak adland\u0131r\u0131lan ve marka fark\u0131ndal\u0131\u011f\u0131<\/strong> olarak da \u00e7evrilen bu kavram, bir markan\u0131n pazar g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve pop\u00fclerli\u011fini \u00f6l\u00e7er.<\/p>\n\n\n\n

\u00d6zellikle yo\u011fun rekabet ortam\u0131 ile kar\u015f\u0131 kar\u015f\u0131ya gelinen\ninternet ortam\u0131nda, web sitenize otorite kazand\u0131rmak ve dolay\u0131s\u0131yla markan\u0131n da\nsekt\u00f6rde otoritesini art\u0131rmak, SEO \u00e7al\u0131\u015fmalar\u0131 ile m\u00fcmk\u00fcnd\u00fcr. S\u0131k\u0131 bir \u00e7al\u0131\u015fma\nile minimum alt\u0131 ayl\u0131k, maksimum bir y\u0131ll\u0131k \u00e7al\u0131\u015fma sonucu organik arama\nsonu\u00e7lar\u0131nda ba\u015far\u0131 elde edilebilir.<\/p>\n\n\n\n

Peki marka bilinirli\u011fi<\/strong> ve SEO<\/strong> ili\u015fkisi fakt\u00f6r bazl\u0131 nas\u0131l kar\u015f\u0131la\u015ft\u0131r\u0131labilir? <\/p>\n\n\n\n

<\/span>Sekt\u00f6r Rekabeti<\/span><\/h2>\n\n\n\n

\u0130nternet ortam\u0131nda baz\u0131 sekt\u00f6rlerde rekabet yo\u011fun\noldu\u011fundan, SEO \u00e7al\u0131\u015fmas\u0131 stratejileri ve \u00e7al\u0131\u015fman\u0131n s\u00fcresi burada \u00f6nem\nkazanmaktad\u0131r. S\u00fcrenin bir y\u0131ldan uzun olmamas\u0131, SEO stratejilerinin do\u011fru\nbelirlenmesi, yo\u011fun rekabet ortam\u0131nda \u00f6nemlidir.<\/p>\n\n\n

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\"marka<\/figure><\/div>\n\n\n

<\/span>Anahtar Kelime Say\u0131s\u0131<\/span><\/h2>\n\n\n\n

Tek bir anahtar kelime, SEO a\u00e7\u0131s\u0131ndan siteye getirisi az olacak bir unsur olmakla birlikte, analiz edilen anahtar kelimelerin maksimize edilmesi bu noktada \u00f6nemli bir ili\u015fki unsurudur. G\u00fcn\u00fcm\u00fczde art\u0131k maksimum say\u0131da anahtar kelime, otorite bazl\u0131 SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n te\u015fviki ve geli\u015ftirilmesi i\u00e7in gerekli olan bir noktad\u0131r. Fakat unutulmamas\u0131 gereken nokta, marka bilinirli\u011fi<\/strong> i\u00e7in yaln\u0131zca anahtar kelime bazl\u0131 SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n da yap\u0131lmamas\u0131 gerekti\u011fidir. \u00c7\u00fcnk\u00fc bu durumun art\u0131k web site s\u0131ralamas\u0131nda \u00e7ok bir etkiye sahip olmad\u0131\u011f\u0131n\u0131n belirtilmesinin yan\u0131 s\u0131ra, maliyet i\u00e7in de karl\u0131 bir durum olmad\u0131\u011f\u0131 a\u00e7\u0131kt\u0131r.<\/p>\n\n\n\n

Anahtar kelime analizi ile birlikte markan\u0131z ad\u0131na uygulayaca\u011f\u0131n\u0131z her t\u00fcrden SEO \u00e7al\u0131\u015fmas\u0131 i\u00e7in SEO Dan\u0131\u015fmanl\u0131\u011f\u0131 hizmeti<\/a> d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n\n\n\n

<\/span>Anahtar Kelime Aranma Oran\u0131<\/span><\/h2>\n\n\n\n

\u00c7e\u015fitli ara\u00e7lar ile anahtar kelime aranma oranlar\u0131n\u0131n\nhesaplanmas\u0131, web sitenizin trafi\u011fini ve gelirini ortalama olarak hesaplaman\u0131za\nyarayacak bir y\u00f6ntemdir. B\u00f6ylelikle SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n sonu\u00e7lar\u0131 \u00f6l\u00e7\u00fclebilir ve\nyeni stratejiler geli\u015ftirilebilir.<\/p>\n\n\n\n

<\/span>Site Y\u00fcklenme H\u0131z\u0131<\/span><\/h2>\n\n\n\n

SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n ana hususlar\u0131ndan biri site y\u00fcklenme h\u0131z\u0131, \u00e7e\u015fitli y\u00f6ntemlerle art\u0131r\u0131lmal\u0131d\u0131r. Google, geli\u015ftirdi\u011fi ara\u00e7lar ile web sitelerin \u00f6zg\u00fcnl\u00fck ve h\u0131zlar\u0131na g\u00f6re bir organik s\u0131ralama olu\u015fturmakta ve bu sebeple markas\u0131n\u0131n arama sonu\u00e7lar\u0131nda bilinirli\u011fini art\u0131rmak i\u00e7in SEO \u00e7al\u0131\u015fmalar\u0131 yapanlar ad\u0131na site h\u0131z\u0131 \u00f6nem kazanmaktad\u0131r.<\/p>\n\n\n\n

Bu yaz\u0131 da ilginizi \u00e7ekebilir: Site H\u0131z\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr ve \u0130yile\u015ftirilir?<\/a><\/p>\n\n\n\n\n

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Hizmetlerimiz hakk\u0131nda bilgi almak i\u00e7in hemen ileti\u015fime ge\u00e7in! <\/p>\n

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