{"id":1963,"date":"2020-07-10T09:38:05","date_gmt":"2020-07-10T09:38:05","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=1963"},"modified":"2024-10-15T11:46:22","modified_gmt":"2024-10-15T08:46:22","slug":"aso","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/aso","title":{"rendered":"App Store Optimizasyonu (ASO) Nedir?"},"content":{"rendered":"\n<p> <strong>ASO nedir<\/strong> ve <strong>app optimizasyonu nas\u0131l yap\u0131l\u0131r<\/strong> sorular\u0131n\u0131, internet teknolojileri ve arama motorlar\u0131n\u0131 etkin bi\u00e7imde kullanmak isteyen herkesin bilmesi gereklidir. Bu kavramlar, internet varl\u0131\u011f\u0131n\u0131 etkili bi\u00e7imde s\u00fcrd\u00fcrmeyi ve rekabet ko\u015fullar\u0131na uyum sa\u011flamak i\u00e7in kullan\u0131lacak temel ara\u00e7 ve y\u00f6ntemleri kapsar. Hemen hemen her sekt\u00f6rde \u015fu veya bu \u015fekilde kullan\u0131lmas\u0131 gereken arama motorlar\u0131 ve internet ara\u00e7lar\u0131n\u0131n algoritmalar\u0131n\u0131 bilmek, i\u015fletmenin \u00e7ap\u0131n\u0131 geni\u015fleten unsurlardan birisidir. <strong>ASO <\/strong>yani <strong>App optimizasyonu<\/strong>, bu ara\u00e7lar\u0131n hedefledi\u011fi kullan\u0131m bi\u00e7imi olarak, kullan\u0131c\u0131lara direkt olarak ula\u015fmay\u0131 ifade eder. Kullan\u0131c\u0131lara direkt olarak ula\u015fmak, rekabet ko\u015fullar\u0131nda ayakta kalman\u0131n temel gerek \u015fartlar\u0131 aras\u0131nda bulunur. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASO-App-Store-Optimizasyonu-Ne-Demek\"><\/span> <strong>ASO (App Store Optimizasyonu) Ne Demek?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Geli\u015ftirdi\u011finiz herhangi bir uygulaman\u0131n, hedef kitlenize ula\u015fmas\u0131nda belirgin bir yer edinen ASO, haliyle de <strong>ASO nedir?<\/strong> Sorular\u0131n\u0131n artmas\u0131n\u0131 sa\u011fl\u0131yor. ASO, asl\u0131nda SEO kavram\u0131yla yap\u0131 olarak benzer ancak, i\u00e7erik olarak farkl\u0131 stratejiler i\u00e7eren bir g\u00f6r\u00fcn\u00fcrl\u00fck kazand\u0131rma mekanizmas\u0131d\u0131r. App Store ya da Google Play gibi uygulama ma\u011fazalar\u0131nda yer alan uygulaman\u0131z\u0131, ilgili kelimeler arand\u0131\u011f\u0131nda, daha y\u00fcksek s\u0131ralama ve daha \u00e7ok bilinirlik elde etmenizi sa\u011flar. \u015e\u00f6yle d\u00fc\u015f\u00fcnelim; diyelim ki harika bir ASO ger\u00e7ekle\u015ftirdiniz ve bu i\u015flemin sonunda, uygulaman\u0131z ile alakal\u0131 bir konuda anahtar kelime giren kullan\u0131c\u0131, ilk s\u0131rada sizi g\u00f6r\u00fcr ve, \u2018\u2019Tamam, arad\u0131\u011f\u0131m tam da bu!\u2019\u2019 diyerek, uygulaman\u0131z\u0131 edinir. Peki, <strong>ASO neye ihtiya\u00e7 duyar?<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/aso-3.png\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/aso-3.png\" alt=\"aso nedir\" class=\"wp-image-1967\"\/><\/a><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Tabii ki <strong>uygulama ba\u015fl\u0131\u011f\u0131<\/strong>,<\/li>\n\n\n\n<li>Uygulaman\u0131za ait bir simge,<\/li>\n\n\n\n<li>Uygulaman\u0131za ait <strong>ekran g\u00f6r\u00fcnt\u00fcleri<\/strong> ve<\/li>\n\n\n\n<li>Mutlak suretle uygulama derecelerinin optimize\ni\u015flemi<\/li>\n<\/ul>\n\n\n\n<p>Bu ihtiya\u00e7lar\ndo\u011frultusunda, <strong>ASO faydalar\u0131<\/strong>n\u0131 da belirtecek olursak;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analiz ve istatistikleri saklama<\/li>\n\n\n\n<li>\u0130statistikleri belirli \u00f6l\u00e7\u00fctlere g\u00f6re\nkullan\u0131c\u0131lara sunma<\/li>\n\n\n\n<li>Toplanan istatistiklere g\u00f6re s\u0131n\u0131fland\u0131rmalar\nyapma<\/li>\n\n\n\n<li>Bu s\u0131n\u0131fland\u0131rmalara g\u00f6re kullan\u0131c\u0131lara uygun\nse\u00e7enekler sunma<\/li>\n\n\n\n<li>Bu se\u00e7enekleri reklamlar ve pazarlama\n\u00e7al\u0131\u015fmalar\u0131 i\u00e7in kullanma<\/li>\n<\/ul>\n\n\n\n<p>Peki, SEO kavram\u0131\nile benzer tutulmas\u0131n\u0131n sebebi nedir? Bu soruya hemen bir cevap verelim!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/aso-1.jpg\"><img decoding=\"async\" width=\"768\" height=\"949\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/aso-1.jpg\" alt=\"app store optimizasyon aso\" class=\"wp-image-1965\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASO-Nedir-ASO-ve-SEO-Arasindaki-Farklar-Nelerdir\"><\/span> <strong>ASO Nedir? ASO ve SEO Aras\u0131ndaki Farklar Nelerdir?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>SEO<\/strong>, Google arama motoru\ni\u00e7in i\u00e7eriklerin uygun bir \u015fekilde s\u0131ralanmas\u0131n\u0131 sa\u011flayan yap\u0131d\u0131r. T\u0131pk\u0131SEO gibi, <strong>ASO <\/strong>da\nanahtar kelime ve i\u00e7erik uygunlu\u011funa g\u00f6re, arama sonu\u00e7lar\u0131n\u0131 s\u0131ralamaya dayanan\nbir sistemdir. Pek \u00e7ok web ortam\u0131nda arad\u0131\u011f\u0131n\u0131z zaman kar\u015f\u0131n\u0131za \u00e7\u0131kan sayfalar\u0131n\ns\u0131ralanmas\u0131 ve araman\u0131za en uygun ba\u015fl\u0131klar\u0131n size g\u00f6sterilmesi \u00f6nemlidir. Bu\ntip <strong>optimizasyon<\/strong> ara\u00e7lar\u0131, tam\nolarak bunu sa\u011flar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anahtar kelimelerin analiz edilmesi<\/li>\n\n\n\n<li>Bu kelimelerin kullan\u0131m s\u0131kl\u0131\u011f\u0131n\u0131n saptanmas\u0131<\/li>\n\n\n\n<li>Kullan\u0131m s\u0131kl\u0131\u011f\u0131n\u0131n metnin yer ald\u0131\u011f\u0131 sayfan\u0131n\nt\u0131klanma say\u0131s\u0131na etkisi<\/li>\n\n\n\n<li>G\u00f6r\u00fcnt\u00fclenen ba\u015fl\u0131\u011f\u0131n etkile\u015fim oran\u0131<\/li>\n<\/ul>\n\n\n\n<p>Gibi\netkenlere g\u00f6re s\u0131ralanan bu sonu\u00e7lar\u0131n ortamlar\u0131 farkl\u0131d\u0131r. Google aramalar\u0131 i\u00e7in <strong>SEO<\/strong> sistemi kullan\u0131l\u0131rken, <strong>App Store<\/strong> ve <strong>Google Play Store<\/strong> i\u00e7in ise <strong>ASO<\/strong>\nad\u0131 verilen, <strong>App Store Optimization<\/strong>,\nyani Uygulama Ma\u011fazas\u0131 Optimizasyonu\nsistemi kullan\u0131l\u0131r. Bu iki sistem aras\u0131ndaki temel fark bundan ibarettir. Ama\nbu temel fark, \u00f6nemli kategorik ayr\u0131mlar\u0131 da getirir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO<\/strong> daha \u00e7ok sitenin i\u00e7eri\u011findeki metne bakarken,\n<strong>ASO<\/strong> uygulama ma\u011fazas\u0131nda uygulaman\u0131n\ni\u00e7eri\u011fine de bakar<\/li>\n\n\n\n<li><strong>SEO<\/strong> sitelerin back end algoritmalar\u0131yla beraber\n\u00e7al\u0131\u015f\u0131rken,<strong> ASO<\/strong> i\u00e7in daha \u00e7ok <strong>Google Play Store <\/strong>i\u00e7in a\u00e7\u0131lacak sayfada\n\u00e7al\u0131\u015fma yapmak gerekir.<\/li>\n<\/ul>\n\n\n\n<p>\u0130ki optimizasyon arac\u0131 da, kullan\u0131c\u0131lar\u0131n arama kriterlerine uygun sonu\u00e7lar\u0131 sunmay\u0131 ama\u00e7lar. Bu ara\u00e7lar\u0131n kullan\u0131ld\u0131\u011f\u0131 uygulama ve ortam\u0131n gerekliliklerine g\u00f6re, kullan\u0131m bi\u00e7imleri birtak\u0131m farkl\u0131l\u0131klar g\u00f6sterir.<\/p>\n\n\n\n<p>Bu konu ilginizi \u00e7ektiyse <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-play-store-seo\" target=\"_blank\" rel=\"noreferrer noopener\">Google Play Store SEO<\/a> yaz\u0131m\u0131za bakabilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/aso-2.jpg\"><img decoding=\"async\" width=\"586\" height=\"953\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/aso-2.jpg\" alt=\"app store optimizasyonu\" class=\"wp-image-1966\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASO-App-Store-Optimizasyonu-Nasil-Yapilir\"><\/span> <strong>ASO (App Store Optimizasyonu) Nas\u0131l Yap\u0131l\u0131r?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>ASO<\/strong> ismi verilen bu <strong>app\noptimizasyon<\/strong> <strong>arac\u0131<\/strong>, Google\nPlay Store\u2019da kullan\u0131ma sunulacak uygulamalar\u0131n anahtar kelimelere g\u00f6re\nyap\u0131lacak arama s\u0131ralamas\u0131n\u0131 y\u00fckseltmek i\u00e7in kullan\u0131l\u0131r. <strong>ASO<\/strong> <strong>sisteminin amac\u0131<\/strong>, kullan\u0131c\u0131n\u0131n aramas\u0131na en uygun\nuygulamalar\u0131 anahtar kelimeleri analiz ederek bulmak ve ona sunmakt\u0131r.\nDolay\u0131s\u0131yla, ba\u015far\u0131l\u0131 bir <strong>ASO<\/strong> yapmak\ni\u00e7in, anahtar kelimelere dikkat etmek gerekir. Bir di\u011fer \u00f6nerilerimiz ise,\n\u015funlard\u0131r;<strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uygulaman\u0131n isminin, anahtar kelimelere ve i\u015flevine uygun olmas\u0131 gerekir. E\u011fer bir telefon temizleme uygulamas\u0131 sunuyorsan\u0131z, uygulama isminde \u2018\u2019temizleme\u2019\u2019 kelimesinin ge\u00e7mesi, uygulaman\u0131n daha kolay bulunmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/li>\n\n\n\n<li><strong>Google Play Store<\/strong> taraf\u0131ndan size verilen k\u0131sa a\u00e7\u0131klama k\u0131sm\u0131, uygulaman\u0131n i\u015flevlerini slogan bi\u00e7iminde, k\u0131saca anlatman\u0131z i\u00e7indir. Bu k\u0131s\u0131mda kullan\u0131c\u0131lar\u0131n uygulamay\u0131 indirme amac\u0131na uygun anahtar kelimeleri kullanman\u0131z, arama yap\u0131ld\u0131\u011f\u0131nda sizin uygulaman\u0131z\u0131 kolayca bulmalar\u0131n\u0131 sa\u011flayacakt\u0131r. <\/li>\n\n\n\n<li>Uzun a\u00e7\u0131klama b\u00f6l\u00fcm\u00fc, uygulaman\u0131n \u00f6zellikleri hakk\u0131nda detayl\u0131 ve teknik bilgileri verece\u011finiz k\u0131s\u0131md\u0131r. Burada da anahtar kelimeleri yeterince kullanman\u0131z, <strong>ASO<\/strong> sistemi i\u00e7inde uygulaman\u0131z\u0131n s\u0131ralamas\u0131n\u0131 y\u00fckseltecektir.<\/li>\n\n\n\n<li>Anahtar kelimeler \u00f6nemlidir ve kullan\u0131lmalar\u0131 gerekir. Ama \u00e7ok kullan\u0131lmalar\u0131 da spam ama\u00e7l\u0131, i\u00e7eri\u011fi bo\u015f a\u00e7\u0131klama alg\u0131s\u0131 uyand\u0131rabilir. Bu y\u00fczden, k\u0131sa ve uzun a\u00e7\u0131klama k\u0131sm\u0131nda 3-5 kere ge\u00e7irilecek anahtar kelimeler, ba\u015far\u0131l\u0131 bir strateji kurman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/li>\n\n\n\n<li>Uygulama hakk\u0131nda do\u011fru i\u00e7erik bilgisi verecek ekran g\u00f6r\u00fcnt\u00fcleri, <strong>ASO<\/strong> algoritmas\u0131yla iyi anla\u015facak ve kullan\u0131c\u0131lar\u0131n da uygulama hakk\u0131nda bilgi almas\u0131n\u0131 sa\u011flayacakt\u0131r. Bu k\u0131s\u0131mda uygulaman\u0131n aray\u00fcz\u00fcn\u00fc net bi\u00e7imde g\u00f6stermeniz ve kullan\u0131c\u0131ya bilgi sa\u011flaman\u0131z, <strong>App optimizasyonu yapma<\/strong>n\u0131za ve s\u0131ralaman\u0131z\u0131n y\u00fckselmesine yard\u0131m eder.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/\">Dopinger<\/a>&nbsp;SEO hizmetleri ile Google\u2019da bir numara olun!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            ASO Ne Demektir?  \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>ASO; App Store Optimzasyonu anlam\u0131na gelmekte olan bir terimdir. App store \u00fczerinde payla\u015f\u0131lan uygulamalar\u0131n daha pop\u00fcler olmas\u0131n\u0131 sa\u011flamak amac\u0131 ile y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar\u0131 betimler.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            App Store Optimizasyonu Neden \u00d6nemlidir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>App Store b\u00fcy\u00fck bir rekabet ortam\u0131na sahiptir. Bu rekabet ortam\u0131nda uygulamalar\u0131n\u0131z\u0131n kaybolmamas\u0131n\u0131 ve s\u00fcrekli g\u00f6z \u00f6n\u00fcnde bulunmas\u0131n\u0131 sa\u011flama ad\u0131na ASO \u00f6nem arz eder. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            ASO Ne \u0130\u015fe Yarar? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>App Store optimizasyonlar\u0131 sayesinde uygulamalar\u0131n\u0131n pop\u00fclerli\u011fi ve bilinirli\u011fi bekledi\u011finizden daha da y\u00fcksek olacakt\u0131r. Bu durum uygulamalar\u0131n\u0131z daha yayg\u0131n olarak kullan\u0131lmas\u0131na vesile olur.  <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>ASO nedir ve app optimizasyonu nas\u0131l yap\u0131l\u0131r sorular\u0131n\u0131, internet teknolojileri ve arama motorlar\u0131n\u0131 etkin bi\u00e7imde kullanmak isteyen herkesin bilmesi gereklidir. Bu kavramlar, internet varl\u0131\u011f\u0131n\u0131 etkili bi\u00e7imde s\u00fcrd\u00fcrmeyi ve rekabet ko\u015fullar\u0131na uyum sa\u011flamak i\u00e7in kullan\u0131lacak temel ara\u00e7 ve y\u00f6ntemleri kapsar. Hemen hemen her sekt\u00f6rde \u015fu veya bu \u015fekilde kullan\u0131lmas\u0131 gereken arama [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>App Store Optimizasyonu (ASO) Nedir? Nas\u0131l Yap\u0131l\u0131r? - Dopinger<\/title>\n<meta name=\"description\" content=\"Mobil uygulamalar i\u00e7in yap\u0131lan ASO nedir? App Store Optimizasyonu olarak bilinen &quot;ASO&quot; hakk\u0131nda merak edilen t\u00fcm detaylar bu blogda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/aso\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Store Optimizasyonu (ASO) Nedir? Nas\u0131l Yap\u0131l\u0131r? - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Mobil uygulamalar i\u00e7in yap\u0131lan ASO nedir? App Store Optimizasyonu olarak bilinen &quot;ASO&quot; hakk\u0131nda merak edilen t\u00fcm detaylar bu blogda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/aso\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-10T09:38:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-15T08:46:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/app-store-optimizasyonu-nedir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/aso#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/aso\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"App Store Optimizasyonu (ASO) Nedir?\",\"datePublished\":\"2020-07-10T09:38:05+00:00\",\"dateModified\":\"2024-10-15T08:46:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/aso\"},\"wordCount\":1145,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/aso#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/app-store-optimizasyonu-nedir.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/aso#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/aso\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/aso\",\"name\":\"App Store Optimizasyonu (ASO) Nedir? 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Dopinger blog \u00fczerinde Teknik SEO, Site \u0130\u00e7i SEO, E-Ticaret SEO, Yaz\u0131l\u0131m, Tasar\u0131m konular\u0131nda T\u00fcrk\u00e7e i\u00e7erikler \u00fcretmekteyim ve payla\u015fmaktay\u0131m.","sameAs":["https:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer","https:\/\/www.facebook.com\/groups\/seooo","https:\/\/www.instagram.com\/halilibrahimer_seo\/","https:\/\/tr.linkedin.com\/in\/halilibrahimer","https:\/\/tr.pinterest.com\/dopingerseo\/","https:\/\/x.com\/halil_ibrahimer","https:\/\/www.youtube.com\/c\/DopingerTR"],"url":"http:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/aso#faq-question-1594373650713","position":1,"url":"https:\/\/www.dopinger.com\/tr\/blog\/aso#faq-question-1594373650713","name":"ASO Ne Demektir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"ASO; App Store Optimzasyonu anlam\u0131na gelmekte olan bir terimdir. App store \u00fczerinde payla\u015f\u0131lan uygulamalar\u0131n daha pop\u00fcler olmas\u0131n\u0131 sa\u011flamak amac\u0131 ile y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar\u0131 betimler.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/aso#faq-question-1594373651582","position":2,"url":"https:\/\/www.dopinger.com\/tr\/blog\/aso#faq-question-1594373651582","name":"App Store Optimizasyonu Neden \u00d6nemlidir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"App Store b\u00fcy\u00fck bir rekabet ortam\u0131na sahiptir. Bu rekabet ortam\u0131nda uygulamalar\u0131n\u0131z\u0131n kaybolmamas\u0131n\u0131 ve s\u00fcrekli g\u00f6z \u00f6n\u00fcnde bulunmas\u0131n\u0131 sa\u011flama ad\u0131na ASO \u00f6nem arz eder. 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