{"id":1857,"date":"2020-07-06T15:24:52","date_gmt":"2020-07-06T15:24:52","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=1857"},"modified":"2024-08-07T10:01:28","modified_gmt":"2024-08-07T07:01:28","slug":"zayif-icerik","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/zayif-icerik","title":{"rendered":"Zay\u0131f \u0130\u00e7erik Nedir?"},"content":{"rendered":"\n<p>Son zamanlarda slogan haline gelen Bill Gates\u2019in \u2018Content is King\u2019 yani \u2018\u0130\u00e7erik Krald\u0131r\u2019 s\u00f6z\u00fc, bize <strong>i\u00e7erik kalitesi<\/strong>nin ne kadar \u00f6nemli oldu\u011fu vurguluyor. Ancak i\u00e7erik \u00e7a\u011f\u0131nda ya\u015fad\u0131\u011f\u0131m\u0131z bu zamanlarda internet ortam\u0131nda her zaman kaliteli i\u00e7eriklerle kar\u015f\u0131la\u015fm\u0131yoruz, zay\u0131f i\u00e7erikler de internet ortam\u0131nda s\u0131kl\u0131kla kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. \u00d6zellikle SEO tabanl\u0131 web siteleri i\u00e7in i\u00e7erik \u00e7ok daha fazla \u00f6nem ta\u015f\u0131makta; \u00e7\u00fcnk\u00fc Google kullan\u0131c\u0131 odakl\u0131 i\u00e7erikleri \u00f6d\u00fcllendirmekte ve onu de\u011ferli bulmaktad\u0131r. \u0130\u015fte tam bu sebeple Google, zay\u0131f i\u00e7erik istemiyor. Peki <strong>zay\u0131f i\u00e7erik nedir<\/strong>? Nas\u0131l tespit edersiniz? \u0130\u015fte cevab\u0131\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zayif-Icerik-Ne-Demek\"><\/span>Zay\u0131f \u0130\u00e7erik Ne Demek? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zay\u0131f i\u00e7erik, kullan\u0131c\u0131ya hi\u00e7bir katk\u0131s\u0131 olmayan veya \u00e7ok az olan i\u00e7eriklerdir. Buna; bir anahtar kelimenin \u00e7ok s\u0131k kullan\u0131ld\u0131\u011f\u0131 ve yinelenen i\u00e7erikler, algoritmalar taraf\u0131ndan otomatik olu\u015fturulmu\u015f i\u00e7erikler, d\u00fc\u015f\u00fck kaliteli sayfalar, d\u00fc\u015f\u00fck kelime say\u0131s\u0131na sahip sayfalar \u00f6rnek olarak verilebilir. Ancak bir yaz\u0131n\u0131n \u00e7ok uzun olmas\u0131 da kaliteli oldu\u011funun bir g\u00f6stergesi de\u011fildir. Zay\u0131f i\u00e7erikleri okumak, kullan\u0131c\u0131 i\u00e7in olduk\u00e7a g\u00fc\u00e7t\u00fcr. Genellikle okunan zay\u0131f i\u00e7erik yar\u0131m b\u0131rak\u0131l\u0131r ve web site \u00fczerinde iyi bir izlenim b\u0131rakmaz. Bu da <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hemen-cikma-orani-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">hemen \u00e7\u0131kma oran\u0131n\u0131<\/a> artt\u0131ran fakt\u00f6rlerin ba\u015f\u0131nda gelmektedir.<\/p>\n\n\n\n<p>Genel olarak <strong>zay\u0131f i\u00e7erikler<\/strong> \u015fu \u015fekilde s\u0131ralanabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Klasik zay\u0131f i\u00e7erik (yaz\u0131n\u0131n i\u00e7erisinde \u00e7ok az i\u00e7erik var)<\/li>\n\n\n\n<li>Y\u00fczeysel i\u00e7erik<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/yinelenen-icerik-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Yinelenen i\u00e7erik<\/a> (\u00e7al\u0131nt\u0131, kopya i\u00e7erik)<\/li>\n\n\n\n<li>Benzer i\u00e7erikler (ayn\u0131 i\u00e7eri\u011fin farkl\u0131 ba\u015fl\u0131klarla yaz\u0131lmas\u0131)<\/li>\n\n\n\n<li>Anahtar kelime doldurma (anahtar kelimelerin kullan\u0131m oran\u0131n\u0131n \u00e7ok s\u0131k olmas\u0131)<\/li>\n\n\n\n<li>Yaz\u0131m hatalar\u0131<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/seo-uyumlu-icerik\" target=\"_blank\" rel=\"noreferrer noopener\">SEO Uyumlu \u0130\u00e7erik<\/a> adl\u0131 yaz\u0131m\u0131za g\u00f6z atabilirsiniz<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/zayif-icerik-nasil-olur.png\" alt=\"zay\u0131f i\u00e7erik nas\u0131l olur\" class=\"wp-image-11114\" style=\"width:480px;height:480px\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zayif-Icerik-Web-Siteye-Ne-Gibi-Zararlar-Verebilir\"><\/span>Zay\u0131f \u0130\u00e7erik Web Siteye Ne Gibi Zararlar Verebilir? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google; i\u00e7erik kalitesini Panda ve Hummingbird g\u00fcncellemeleri ile daha fazla \u00f6l\u00e7meye ba\u015flam\u0131\u015ft\u0131r. Bunun sonucu olarak spam seviyesinde zay\u0131f bulunan i\u00e7erikler i\u00e7in <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-cezalari\" target=\"_blank\" rel=\"noreferrer noopener\">Google ceza<\/a> kesebilmektedir. Bu cezalardan biri de <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-index-hatalari-nelerdir\" target=\"_blank\" rel=\"noreferrer noopener\">index hatalar\u0131<\/a>d\u0131r. Google Search Console \u00fczerinden bir bildirim gelmesi ile birlikte indekslerde ve trafikte problemler ya\u015fanmaya ba\u015flar. <\/p>\n\n\n\n<p>\u0130nternet sitelerinde zay\u0131f i\u00e7eriklerin kesinlikle kullan\u0131lmamas\u0131, varsa indeksten kald\u0131r\u0131lmas\u0131 \u00f6nerilmektedir. S\u0131k\u0131c\u0131, katma de\u011feri d\u00fc\u015f\u00fck,&nbsp; g\u00fc\u00e7s\u00fcz i\u00e7erikler internet kullan\u0131c\u0131s\u0131n\u0131n ilgisini \u00e7ekmedi\u011fi, ya da i\u015fine yaramayaca\u011f\u0131 i\u00e7in t\u0131klanmaz. B\u00f6ylelikle g\u00fc\u00e7lendirilmemi\u015f zay\u0131f i\u00e7eriklerin web sitesinde bulunmas\u0131 SEO\u2019yu ve ziyaret\u00e7i say\u0131s\u0131n\u0131 da do\u011frudan olumsuz y\u00f6nde etkileyecek ve trafi\u011fi d\u00fc\u015f\u00fcrecektir. Bu d\u00fc\u015f\u00fc\u015f\u00fcn sebebi asl\u0131nda <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-algoritmasi-nasil-calisir\" target=\"_blank\" rel=\"noreferrer noopener\">Google algoritmalar\u0131d\u0131r<\/a>. <\/p>\n\n\n\n<p>T\u0131klanma almayan, trafi\u011fi d\u00fc\u015f\u00fck olan web siteler i\u00e7in uzun vadede bir ba\u015far\u0131dan bahsetmek m\u00fcmk\u00fcn de\u011fildir. Web sitenin ana damar\u0131 olan i\u00e7eriklerin kalitesi artt\u0131k\u00e7a arama motorlar\u0131 taraf\u0131ndan de\u011fer g\u00f6r\u00fcr ve site gitgide beslenip, canlan\u0131r ve b\u00fcy\u00fcr.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"259\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/zayif-icerik-nasil-tespit-edilir.jpg\" alt=\"zay\u0131f i\u00e7erik nas\u0131l tespit edilir\" class=\"wp-image-11117\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/zayif-icerik-nasil-tespit-edilir.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/zayif-icerik-nasil-tespit-edilir-768x207.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<p>Sonu\u00e7 olarak, zay\u0131f i\u00e7eri\u011fin do\u011frudan ve dolayl\u0131 olarak web\nsiteye pek \u00e7ok zarar\u0131 bulunmaktad\u0131r. Hem web site y\u00f6neticileri hem de\nkullan\u0131c\u0131lar i\u00e7in Google arama motorunun i\u00e7erik \u00f6ne \u00e7\u0131karma politikas\u0131n\u0131\nd\u00fc\u015f\u00fcnmekte ve g\u00f6zden ge\u00e7irmekte yarar var. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zayif-Icerik-Nasil-Tespit-Edilir\"><\/span>Zay\u0131f \u0130\u00e7erik Nas\u0131l Tespit Edilir? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zay\u0131f i\u00e7e\u011fi tespit etmenin en kolay ve \u00f6nemli yollar\u0131ndan\nbiri i\u00e7erik denetimidir. Bu denetim birka\u00e7 programla m\u00fcmk\u00fcnd\u00fcr ve \u015fu hususlar\u0131\ndenetlemeye yard\u0131mc\u0131 olur:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130\u00e7erikler bilgilendirici mi?<\/li>\n\n\n\n<li>Yaz\u0131lan i\u00e7erikler ne kadar s\u0131k\u0131c\u0131?<\/li>\n\n\n\n<li>\u0130\u00e7erikler g\u00fcncel mi?<\/li>\n\n\n\n<li>Bu i\u00e7erikler insanlar\u0131 ne kadar ilgilendiriyor?<\/li>\n\n\n\n<li>\u0130\u00e7erikler nas\u0131l olu\u015fturuldu?<\/li>\n<\/ul>\n\n\n\n<p>Zay\u0131f i\u00e7erikleri denetlemeye yard\u0131mc\u0131 programlara a\u015fa\u011f\u0131daki gibi birka\u00e7 \u00f6rnek verebiliriz:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/word-ile-zayif-icerik-tespit-etme.jpg\" alt=\"microsoft word ile zay\u0131f i\u00e7erik tespit etme\" class=\"wp-image-11136\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/word-ile-zayif-icerik-tespit-etme.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/word-ile-zayif-icerik-tespit-etme-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Microsoft Word<\/h3>\n\n\n\n<p>MS Word\u2019\u00fcn yaz\u0131m kurallar\u0131n\u0131 denetleme \u00f6zelli\u011fi, i\u00e7eri\u011fi denetlemek i\u00e7in ara\u00e7 olarak kullan\u0131lmaktad\u0131r. Office Word&#8217;\u00fc a\u00e7t\u0131ktan sonra klavyenizdeki F7 tu\u015funa t\u0131klayarak veya G\u00f6zden Ge\u00e7ir &gt; Yaz\u0131m ve Denetim Dilbilgisi&#8217;ne t\u0131klayarak denetleme \u00f6zelli\u011fini a\u00e7m\u0131\u015f olursunuz. B\u00f6ylece denetleyerek yazd\u0131\u011f\u0131n\u0131z yaz\u0131lar sayesinde zay\u0131f i\u00e7erik olu\u015fturma olas\u0131l\u0131\u011f\u0131n\u0131z azal\u0131r. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/screaming-frog-ile-zayif-icerik-tespit-etme.jpg\" alt=\"screaming frog ile zay\u0131f i\u00e7erik tespit etme\" class=\"wp-image-11137\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/screaming-frog-ile-zayif-icerik-tespit-etme.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/screaming-frog-ile-zayif-icerik-tespit-etme-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Screaming Frog <\/h3>\n\n\n\n<p>Screaming Frog bir web site tarama arac\u0131d\u0131r. Ayr\u0131ca dizine eklenen t\u00fcm URL\u2019leri tarar ve bir\u00e7ok farkl\u0131 bile\u015fen hakk\u0131nda rapor verir. Bu rapor, zay\u0131f i\u00e7eri\u011fin ba\u015fl\u0131\u011f\u0131, URL\u2019si, kelime say\u0131s\u0131 ve meta verilerini i\u00e7ermektedir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/copyscape-ile-zayif-icerik-tespit-etme.jpg\" alt=\"copyscape ile zay\u0131f i\u00e7eirk tespit etme\" class=\"wp-image-11139\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/copyscape-ile-zayif-icerik-tespit-etme.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/copyscape-ile-zayif-icerik-tespit-etme-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Copyscape<\/h3>\n\n\n\n<p>Copyscape bir intihal (\u00e7al\u0131nt\u0131) kontrol arac\u0131d\u0131r. Di\u011fer web siteleri ile yinelenen i\u00e7eriklerin tespit edilmesini sa\u011flar. T\u00fcm sayfalar\u0131 ayr\u0131 ayr\u0131 kontrol etmenizi sa\u011flayacak \u00fccretsiz s\u00fcr\u00fcm\u00fc bulunmaktad\u0131r. Sizin sitenizden al\u0131nan kopya i\u00e7erik varsa bunlar\u0131 da g\u00f6stermektedir.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/icerik-fikri-bulmanin-yollari\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130\u00e7erik Fikri Bulmak<\/a> i\u00e7in ilgili yaz\u0131m\u0131z\u0131 okuyabilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dopinger<\/a>&nbsp;ile dijital d\u00fcnyada markan\u0131z\u0131 \u00f6ne ta\u015f\u0131y\u0131n! Web sitenizi \u00fcst s\u0131ralara ta\u015f\u0131mak ve kullan\u0131c\u0131lar\u0131n\u0131za daha kaliteli i\u00e7erikler sunmak i\u00e7in Dopinger&#8217;den <a href=\"https:\/\/www.dopinger.com\/tr\/seo-danismanligi\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> al\u0131n!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Son zamanlarda slogan haline gelen Bill Gates\u2019in \u2018Content is King\u2019 yani \u2018\u0130\u00e7erik Krald\u0131r\u2019 s\u00f6z\u00fc, bize i\u00e7erik kalitesinin ne kadar \u00f6nemli oldu\u011fu vurguluyor. Ancak i\u00e7erik \u00e7a\u011f\u0131nda ya\u015fad\u0131\u011f\u0131m\u0131z bu zamanlarda internet ortam\u0131nda her zaman kaliteli i\u00e7eriklerle kar\u015f\u0131la\u015fm\u0131yoruz, zay\u0131f i\u00e7erikler de internet ortam\u0131nda s\u0131kl\u0131kla kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. \u00d6zellikle SEO tabanl\u0131 web siteleri i\u00e7in i\u00e7erik [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-site-ici-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zay\u0131f \u0130\u00e7erik Nedir? Nas\u0131l Tespit Edilir? [SEO Destek]<\/title>\n<meta name=\"description\" content=\"Zay\u0131f i\u00e7erik nedir? Nas\u0131l tespit edilir? Zay\u0131f i\u00e7erikleri iyile\u015ftirmenin yollar\u0131 ve ara\u00e7lar\u0131 hakk\u0131nda t\u00fcm detaylar Dopinger ile bu blogda!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/zayif-icerik\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zay\u0131f \u0130\u00e7erik Nedir? Nas\u0131l Tespit Edilir? [SEO Destek]\" \/>\n<meta property=\"og:description\" content=\"Zay\u0131f i\u00e7erik nedir? Nas\u0131l tespit edilir? 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