{"id":18494,"date":"2023-01-20T10:08:27","date_gmt":"2023-01-20T07:08:27","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=18494"},"modified":"2024-08-12T15:40:14","modified_gmt":"2024-08-12T12:40:14","slug":"cpa-cpc-cpm-cpl-cps-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/cpa-cpc-cpm-cpl-cps-nedir","title":{"rendered":"CPA, CPC, CPM, CPL ve CPS Nedir? Ne \u0130\u015fe Yarar? Nas\u0131l Hesaplan\u0131r?"},"content":{"rendered":"\n<p>\u0130nternet \u00fczerinde reklamc\u0131l\u0131k ile u\u011fra\u015f\u0131yorsan\u0131z veya reklam ara\u00e7lar\u0131n\u0131 kullan\u0131yorsan\u0131z; CPA, CPC, CPI kelimelerine mutlaka denk gelmi\u015fsinizdir. Peki, CPA, CPC, CPM, CPL ve <strong>CPS nedir<\/strong>, ne i\u015fe yarar, nas\u0131l hesaplan\u0131r?&nbsp;<\/p>\n\n\n\n<p>CPA, CPC, CPL ve CPS dijital reklam al\u0131p veren ki\u015filerin reklamlar\u0131n \u00fccretlerini belirlemek i\u00e7in kulland\u0131\u011f\u0131 fiyatland\u0131rma modellerine denmektedir. \u00d6zellikle dijital pazarlamac\u0131l\u0131k alan\u0131nda b\u00fcy\u00fck bir \u00f6nem ta\u015f\u0131yan bu \u00fccretlendirme modelleri, online al\u0131\u015fveri\u015f sitelerinden bankalar\u0131n web sitelerine kadar pek \u00e7ok farkl\u0131 alanda kullan\u0131lmaktad\u0131r.<\/p>\n\n\n\n<p>Her bir model birbirinden farkl\u0131 ama\u00e7lar i\u00e7in kullan\u0131l\u0131r. Bu y\u00fczden; fiyatland\u0131rma \u015fekilleri de de\u011fi\u015fiklik g\u00f6sterir, diyebiliriz. Mesela, Cost per Click (CPC) t\u0131klama ba\u015f\u0131na \u00fccret al\u0131rken Cost Per Lead (CPL) verilen reklamlar do\u011frultusunda sitenizi ziyaret edep kay\u0131t olan ki\u015fi ba\u015f\u0131na \u00fccret al\u0131r. Ama CPV tamamen reklam\u0131n izlenme s\u00fcresine ba\u011fl\u0131 olarak farkl\u0131 \u015fekilde \u00f6denebilir. Yani, bu fiyatland\u0131rma modelleri do\u011frultusunda reklam\u0131 veren ki\u015finin ne kadar \u00f6deme yapaca\u011f\u0131 de\u011fi\u015febilir.<\/p>\n\n\n\n<p>Bu modeller fiyat belirlemenin yan\u0131 s\u0131ra sitelerini veya \u00fcr\u00fcnlerini dijital pazarlama arac\u0131l\u0131\u011f\u0131yla tan\u0131tmak ve satmak isteyen ki\u015filer i\u00e7in de kullan\u0131l\u0131rlar. Dijital platformlar\u0131n kullan\u0131m oran\u0131n\u0131n artmas\u0131 da ad\u0131n\u0131 duyurmak ve reklam yapmak isteyen firmalar\u0131n CPA, CPL ve CPM gibi reklam modellerini kullanmaya ba\u015flamas\u0131na sebep olmu\u015ftur.<\/p>\n\n\n\n<p>E\u011fer reklam \u00f6deme modelleri hakk\u0131nda daha fazla bilgi sahibi olmak istiyorsan\u0131z, gelin birlikte bunlar\u0131 daha ayr\u0131nt\u0131l\u0131 bir \u015fekilde inceleyelim. Bu modellerin ne i\u015fe yarad\u0131klar\u0131na ve nas\u0131l hesapland\u0131klar\u0131na a\u00e7\u0131kl\u0131k getirelim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPM-Nedir\"><\/span>CPM Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00d6deme \u00e7e\u015fitleri aras\u0131nda en \u00e7ok merak edilen modellerden biri CPM<strong> <\/strong>olarak bilinir<strong>. <\/strong>Bu durumda<strong> \u201cCPM nedir ve CPM ne demek?\u201d<\/strong> sorular\u0131na verilebilecek en net cevap, \u201cG\u00f6sterim Ba\u015f\u0131na \u00dccretlendirme\u201d olacakt\u0131r. Yani, verilen reklam\u0131 a\u00e7an ki\u015fi ba\u015f\u0131na g\u00f6re \u00fccret belirlenmektedir.<\/p>\n\n\n\n<p>Cost per Mile (CPM) T\u00fcrkiye\u2019deki dijital reklamc\u0131l\u0131\u011f\u0131n ba\u015f\u0131n\u0131 \u00e7eken ve en \u00e7ok tercih edilen \u00fccret modelidir. Bunun sebebi ise \u00e7ok daha kolay ve karma\u015f\u0131k olmayan bir reklam \u00e7e\u015fidi olmas\u0131d\u0131r. CPM maliyetini hesaplamak istiyorsan\u0131z, yapman\u0131z gereken ilk \u015fey \u00f6deme miktar\u0131n\u0131 g\u00f6sterim say\u0131s\u0131na b\u00f6lmektir. Sonras\u0131nda ise \u00e7\u0131kan sonucu 1000 ile \u00e7arparak g\u00f6r\u00fcnt\u00fcleme ba\u015f\u0131 \u00f6deyece\u011finiz \u00fccreti bulabilirsiniz.<\/p>\n\n\n\n<p>Mesela yay\u0131nlamak istedi\u011finiz reklam\u0131n toplam 10.000 TL gibi bir maliyeti oldu\u011funu varsayal\u0131m. Bu say\u0131y\u0131, reklam\u0131n\u0131z\u0131n ula\u015faca\u011f\u0131 tahmini ki\u015fi say\u0131s\u0131na b\u00f6lmeniz gerekir. Bu say\u0131ya 1.000.000 milyon dersek ve \u00e7\u0131kan sonucu 1000 g\u00f6r\u00fcnt\u00fcleme ile \u00e7arparsak sonu\u00e7 10 TL olacakt\u0131r. Ortaya \u00e7\u0131kan sonu\u00e7, sizin CPM \u00fccretinizdir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/cpa-cpc-cpm-cpl-cps-960x640.jpg\" alt=\"cpa, cpc, cpm, cpl, cps\" class=\"wp-image-18501\" style=\"width:720px;height:480px\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/cpa-cpc-cpm-cpl-cps.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/cpa-cpc-cpm-cpl-cps-480x320.jpg 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/cpa-cpc-cpm-cpl-cps-192x128.jpg 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/cpa-cpc-cpm-cpl-cps-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPA-Nedir\"><\/span>CPA Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CPA, (Cost Per Action) dijital pazarlamac\u0131l\u0131k ile u\u011fra\u015fan ki\u015filerin olduk\u00e7a a\u015fina oldu\u011fu bir terimdir. Peki, <strong>CPA nedir <\/strong>ve ne i\u015fe yarar? CPA yani \u2018\u2019Aksiyon Ba\u015f\u0131na Maliyet\u2019\u2019 di\u011fer \u00fccretlendirme modellerine k\u0131yasla daha farkl\u0131 bir \u015fekilde i\u015fler. Burada bahsedilen aksiyon, reklam veren ki\u015finin belirledi\u011fi herhangi bir harekete ge\u00e7irici eylem olabilir.&nbsp;<\/p>\n\n\n\n<p>Mesela site \u00fczerinden bir formu doldurmak veya \u00fcyelik satmak, aksiyon ba\u015f\u0131na maliyete \u00f6rnek olarak g\u00f6sterilebilir. Bunlara ek olarak \u2018\u2019Hemen Sat\u0131n Al, Abone Ol, Sepete Ekle\u2019\u2019 tarz\u0131 c\u00fcmleler de Cost per action olarak g\u00f6sterilebilir.<\/p>\n\n\n\n<p>\u00dccret hesaplamas\u0131 yaparken, doldurulan formlar\u0131n say\u0131s\u0131 dikkate al\u0131n\u0131r. Bu y\u00fczden de aksiyon ba\u015f\u0131na maliyet hesaplan\u0131rken, \u00f6denen \u00fccret toplam aksiyona (eyleme) b\u00f6l\u00fcn\u00fcr.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPS-Nedir\"><\/span>CPS Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201cSat\u0131\u015f Ba\u015f\u0131na \u00dccretlendirme\u201d olarak dilimize \u00e7evrilen CPS, hem reklam\u0131 veren taraf hem de reklam\u0131 alan taraf i\u00e7in olduk\u00e7a karl\u0131 ve kullan\u0131\u015fl\u0131 bir dijital pazarlama arac\u0131d\u0131r. Reklam\u0131n \u00fczerine t\u0131klan\u0131p \u00fcr\u00fcn sat\u0131ld\u0131\u011f\u0131nda ger\u00e7ekle\u015fen CPS, genellikle online al\u0131\u015fveri\u015f sitelerinde bulunmaktad\u0131r. Direkt sat\u0131\u015fa y\u00f6nlendiren bir y\u00f6ntem oldu\u011fu i\u00e7in di\u011fer reklam modellerine k\u0131yasla daha h\u0131zl\u0131 para kazanman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n<p><strong>\u201cCPS nedir?\u201d<\/strong> sorusuna cevap verdi\u011fimize g\u00f6re, s\u0131ra sat\u0131\u015f ba\u015f\u0131na \u00fccretlendirme hakk\u0131nda bilgi vermeye geldi. Sat\u0131\u015f ba\u015f\u0131na al\u0131nan \u00fccret, ba\u015far\u0131l\u0131 sat\u0131\u015f say\u0131s\u0131na ba\u011fl\u0131 oldu\u011fu i\u00e7in kesin bir veri s\u00f6ylemek \u00e7ok m\u00fcmk\u00fcn de\u011fildir. Bu sat\u0131\u015flar, reklamc\u0131n\u0131n ne kadar ba\u015far\u0131l\u0131 bir \u015fekilde \u00fcr\u00fcne y\u00f6nlendirme yapt\u0131\u011f\u0131na ba\u011fl\u0131 olarak de\u011fi\u015febilmektedir.<\/p>\n\n\n\n<p>Bu y\u00f6nlendirmenin ba\u015far\u0131 oran\u0131n\u0131 ise istatistik tablosu kullanarak takip etmek m\u00fcmk\u00fcnd\u00fcr. B\u00f6ylece hem reklam alan hem de veren ki\u015fi bu oranlar\u0131n ger\u00e7ekli\u011fini g\u00f6rebilmi\u015f olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost-Per-Click-Nedir\"><\/span>Cost Per Click Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cost per click (CPC) yani T\u00fcrk\u00e7ede \u201cT\u0131klama Ba\u015f\u0131na Maliyet\u2019\u2019 olarak bilinen bu y\u00f6ntem, \u00f6deme al\u0131rken reklam\u0131n g\u00f6r\u00fcnt\u00fclenmesinden \u00e7ok t\u0131klanmas\u0131n\u0131 dikkate al\u0131r. Yani, reklam\u0131n \u00fczerine t\u0131klay\u0131p siteye giren ki\u015fi say\u0131s\u0131 ne kadarsa, \u00f6deme de o kadar fazla olur.&nbsp;<\/p>\n\n\n\n<p>Google AdWords (Google ADS) s\u00f6z konusu oldu\u011funda akla ilk gelen modellerden biri olan CPC, sadece reklam yapmaktan ziyade sitelerine ziyaret\u00e7i \u00e7ekmek isteyen ki\u015filer i\u00e7in ideal bir dijital pazarlama y\u00f6ntemidir. CPC \u00fccretini hesaplamak i\u00e7in reklam\u0131 veren firman\u0131n \u00f6dedi\u011fi \u00fccret, t\u0131klama say\u0131s\u0131na b\u00f6l\u00fcn\u00fcr. Bu sayede her t\u0131klama ba\u015f\u0131na ne kadar \u00fccret al\u0131nd\u0131\u011f\u0131 anla\u015f\u0131labilir.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/google-ads-metrikler-960x640.jpg\" alt=\"google ads metrikler\" class=\"wp-image-18502\" style=\"width:720px;height:480px\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/google-ads-metrikler.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/google-ads-metrikler-480x320.jpg 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/google-ads-metrikler-192x128.jpg 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/01\/google-ads-metrikler-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPL-Ne-Demek\"><\/span>CPL Ne Demek?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u201cCPL nedir?\u201d<\/strong> diye merak ediyorsan\u0131z, ilk olarak kelimenin a\u00e7\u0131l\u0131m\u0131n\u0131 bilmeniz gerekmektedir. \u201cCost per Lead\u201d yani, y\u00f6nlendirme ba\u015f\u0131na \u00fccretlendirme, reklam\u0131 y\u00f6nlendirme ama\u00e7l\u0131 kullanan ve bu y\u00f6nlendirmenin ba\u015far\u0131 oran\u0131na g\u00f6re \u00fccret alan bir dijital pazarlamac\u0131l\u0131k y\u00f6ntemidir. Bu y\u00f6nlendirmeye \u00f6rnek olarak \u015funlar\u0131 g\u00f6sterebiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Her yeni kay\u0131t olan \u00fcye say\u0131s\u0131 ba\u015f\u0131na \u00f6deme yapmak<\/li>\n\n\n\n<li>\u0130leti\u015fim ve destek formu say\u0131s\u0131na g\u00f6re \u00fccretlendirmek<\/li>\n<\/ul>\n\n\n\n<p>Bu noktada reklam\u0131 alan ki\u015finin nas\u0131l bir yol izleyece\u011fi, reklam\u0131n ba\u015far\u0131s\u0131nda \u00f6nemli bir rol oynamaktad\u0131r. Bunun sebebi ise reklam alan ki\u015finin izledi\u011fi yola g\u00f6re reklam\u0131n ba\u015far\u0131l\u0131 olup olmayaca\u011f\u0131n\u0131n belli olmas\u0131d\u0131r.<\/p>\n\n\n\n<p>Cost per Lead (CPL) \u00fccretini hesaplarken \u00f6denen \u00fccreti, formu dolduran ki\u015fi say\u0131s\u0131na b\u00f6lmeniz gerekmektedir. Yani, reklam kampanyan\u0131z i\u00e7in 6.000 TL harcad\u0131ysan\u0131z ve formunuzu dolduran ki\u015fi say\u0131s\u0131 60 ki\u015fiyse, CPL \u00fccreti 100 TL olarak hesaplan\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPV-Ne-Demek\"><\/span>CPV Ne Demek?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u201cCPV nedir <\/strong>ve CPM\u2019den fark\u0131 ne?\u201d diye merak ediyor olabilirsiniz, \u00e7\u00fcnk\u00fc ikisi de g\u00f6sterim ba\u015f\u0131na \u00fccret almaktad\u0131r. Aralar\u0131ndaki en b\u00fcy\u00fck fark ise CPV\u2019nin video reklam kampanyalar\u0131nda kullan\u0131lmas\u0131d\u0131r. Yani sitenin ald\u0131\u011f\u0131 g\u00f6r\u00fcnt\u00fclemelere de\u011fil, videonun ald\u0131\u011f\u0131 g\u00f6r\u00fcnt\u00fclemelere bakarak \u00fccret belirlenmektedir. G\u00f6r\u00fcnt\u00fcleme ba\u015f\u0131na \u00f6deme, pek \u00e7ok firman\u0131n tercih etti\u011fi bir reklam arac\u0131d\u0131r. Bunun sebepleri aras\u0131nda ise \u015funlar vard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklam\u0131n \u00fczerine t\u0131kland\u0131\u011f\u0131 zaman \u00f6deme alm\u0131\u015f olursunuz.<\/li>\n\n\n\n<li>Videonuz s\u00fcresince \u00e7\u0131kan reklamlar k\u0131sa s\u00fcreli\u011fine bile g\u00f6r\u00fcnt\u00fclense yine de \u00f6deme al\u0131rs\u0131n\u0131z.<\/li>\n\n\n\n<li>Markan\u0131z\u0131 tan\u0131tman\u0131n ve sitenize m\u00fc\u015fteri \u00e7ekmenin en iyi yollar\u0131ndan biridir.<\/li>\n\n\n\n<li>Reklama t\u0131klanma say\u0131s\u0131 fark etmeksizin \u00f6deme al\u0131rs\u0131n\u0131z.<\/li>\n<\/ul>\n\n\n\n<p>En \u00e7ok kullan\u0131lan modellerden biri olan Cost per View \u00fccretlendirmesi ise reklam\u0131n izlenme s\u00fcresine ba\u011fl\u0131 olarak de\u011fi\u015fiklik g\u00f6sterebilir. Mesela, reklam 30 saniyeli\u011fine izlendiyse alaca\u011f\u0131n\u0131z \u00fccret, 50 saniyeli\u011fine izlendi\u011finde alaca\u011f\u0131n\u0131z \u00fccretten daha az olacakt\u0131r. Bu noktada reklam\u0131n i\u00e7eri\u011fi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p>\n\n\n\n<p>Reklamlardan \u00f6deme alman\u0131z i\u00e7in, reklam\u0131n kullan\u0131c\u0131 taraf\u0131ndan ka\u00e7 saniye izlenmesi gerekti\u011fi siteden siteye de\u011fi\u015febilir. \u201cCPV \u00fccreti ne kadar tutar?\u201d diye merak ediyorsan\u0131z yapman\u0131z gereken tek \u015fey, reklam i\u00e7in harcad\u0131\u011f\u0131n\u0131z maliyeti reklam\u0131n g\u00f6r\u00fcnt\u00fclenme oran\u0131na b\u00f6lmektir. \u00d6rne\u011fin, reklam videonuz 3000 g\u00f6r\u00fcnt\u00fclenmeye sahipse ve toplam maliyetiniz 100 TL ise CVP \u00f6demeniz 30 TL olarak hesaplanacakt\u0131r.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            CPV Kimler Taraf\u0131ndan Kullan\u0131l\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>CPV marka bilinirli\u011fini veya \u00fcr\u00fcnlerinin sat\u0131\u015f\u0131n\u0131 art\u0131rmak isteyen ki\u015filer taraf\u0131ndan kullan\u0131lmaktad\u0131r. Bunlara \u00f6rnek olarak bankalar\u0131, al\u0131\u015fveri\u015f sitelerini ve yay\u0131nc\u0131lar\u0131 g\u00f6sterebiliriz.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            En \u00c7ok Kullan\u0131lan \u00dccretlendirme Modeli Hangisidir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>CPC kolay kullan\u0131m\u0131 ve neredeyse her siteye ve uygulamaya uygun yap\u0131s\u0131ndan dolay\u0131 en \u00e7ok tercih edilen \u00fccretlendirme modellerinden biridir. \u00d6zellikle oyun tan\u0131tmak ve satmak i\u00e7in kullan\u0131lan bu model, T\u00fcrkiye\u2019de s\u0131kl\u0131kla kullan\u0131lmaktad\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            CPS Nas\u0131l Hesaplan\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>CPS hesaplan\u0131rken, verilen reklamlar do\u011frultusunda sat\u0131lan \u00fcr\u00fcn say\u0131s\u0131 g\u00f6z \u00f6n\u00fcnde bulundurulur.\u00a0<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130nternet \u00fczerinde reklamc\u0131l\u0131k ile u\u011fra\u015f\u0131yorsan\u0131z veya reklam ara\u00e7lar\u0131n\u0131 kullan\u0131yorsan\u0131z; CPA, CPC, CPI kelimelerine mutlaka denk gelmi\u015fsinizdir. Peki, CPA, CPC, CPM, CPL ve CPS nedir, ne i\u015fe yarar, nas\u0131l hesaplan\u0131r?&nbsp; CPA, CPC, CPL ve CPS dijital reklam al\u0131p veren ki\u015filerin reklamlar\u0131n \u00fccretlerini belirlemek i\u00e7in kulland\u0131\u011f\u0131 fiyatland\u0131rma modellerine denmektedir. \u00d6zellikle dijital pazarlamac\u0131l\u0131k [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":18498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-18494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CPA, CPC, CPM, CPL ve CPS Nedir? Nas\u0131l Hesaplan\u0131r? - Dopinger<\/title>\n<meta name=\"description\" content=\"CPA, CPC, CPM,CPL ve CPS reklam al\u0131p veren ki\u015filerin reklam \u00fccretlerini belirlemek i\u00e7in kulland\u0131\u011f\u0131 fiyatland\u0131rma modelleridir. Detayl\u0131 bilgi i\u00e7in t\u0131klay\u0131n!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/cpa-cpc-cpm-cpl-cps-nedir\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPA, CPC, CPM, CPL ve CPS Nedir? Nas\u0131l Hesaplan\u0131r? - Dopinger\" \/>\n<meta property=\"og:description\" content=\"CPA, CPC, CPM,CPL ve CPS reklam al\u0131p veren ki\u015filerin reklam \u00fccretlerini belirlemek i\u00e7in kulland\u0131\u011f\u0131 fiyatland\u0131rma modelleridir. 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