{"id":1806,"date":"2020-07-02T15:20:12","date_gmt":"2020-07-02T15:20:12","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=1806"},"modified":"2024-08-07T09:31:27","modified_gmt":"2024-08-07T06:31:27","slug":"rekabet-analizi-nasil-yapilir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/rekabet-analizi-nasil-yapilir","title":{"rendered":"Rekabet Analizi Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p><strong>Rekabet analizi<\/strong>; geni\u015fleyen sekt\u00f6rler, ula\u015f\u0131lmak istenen hedefler ve Google gibi arama motorlar\u0131nda yakalanmak istenen iyi s\u0131ralamalar\u0131n\u0131n, ihtiya\u00e7 duydu\u011fu m\u00fcthi\u015f bir strateji y\u00f6ntemidir. U\u00e7suz bucaks\u0131z bir hizmet sekt\u00f6r\u00fcnde ya\u015fad\u0131\u011f\u0131m\u0131za g\u00f6re de bir \u00fcr\u00fcn veya bir i\u00e7erik \u00fczerinden <strong>rekabet analizleri yapmak<\/strong>, en az iyi \u00fcr\u00fcn satmak veya iyi i\u00e7erik olu\u015fturmak kadar de\u011ferlidir.<\/p>\n\n\n\n<p>Yani, \u015f\u00f6yle bir \u00f6rnek verebiliriz asl\u0131nda; diyelim ki yemek \u00fczerine bir i\u015fletme sahibisiniz ve bu i\u015fletmenizi, yak\u0131n konumdaki i\u015fletmelerden \u00f6n plana \u00e7\u0131karmak istiyorsunuz. Web sitesini ziyaret ettiniz mi? Ne gibi hizmetler sunuyor? Diyelim ki eksik bir par\u00e7a bulamad\u0131n\u0131z, o zaman daha da derine inerek, etkili bir hamle d\u00fc\u015f\u00fcnmelisiniz. O etkili hamleler i\u00e7in, a\u015fa\u011f\u0131daki \u00f6nerilere g\u00f6z atmak, iyi bir fikir sahibi olman\u0131za yard\u0131mc\u0131 olacakt\u0131r!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/rekabet-analizi-3.png\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/rekabet-analizi-3.png\" alt=\"rekabet analizi nedir\" class=\"wp-image-1807\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adim-Adim-Rekabet-Analizi\"><\/span> <strong>Ad\u0131m Ad\u0131m Rekabet Analizi<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"> <strong>1. Ad\u0131m: Rakipleriniz Kimlerden Olu\u015fuyor?<\/strong> <\/h3>\n\n\n\n<p>\u0130lk ad\u0131mda,\nsekt\u00f6rdeki rakiplerinize ula\u015fabilmek i\u00e7in sistematik bilgiler ile\nilerlemelisiniz. Yani, tam olarak t\u00fcm rakiplerinizi bir liste halinde \u00f6n\u00fcn\u00fcze\nsunmal\u0131s\u0131n\u0131z ve ba\u015far\u0131l\u0131 olduklar\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fcklerini farkl\u0131 bir k\u00e2\u011f\u0131da not\nalarak, incelemeye oradan ba\u015flayabilirsiniz. Bu <strong>rakip listesi<\/strong>, blog\nyazarlar\u0131ndan olu\u015fabilece\u011fi gibi, spesifik bir hizmet alan\u0131 da i\u00e7erebilir. Tam\nburada bir \u00f6neri vermek istiyoruz: \u00c7ok fazla rakip ile de\u011fil, yaln\u0131zca\nhizmetlerini, tasar\u0131mlar\u0131n\u0131 veya hedef kitleye en do\u011fru ula\u015fan ki\u015fileri takip\nedin, muhtemelen iyi bir \u015feyler yap\u0131yorlar!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> <strong>2. Ad\u0131m: Rakiplerinizi T\u00fcm\u00fcyle Analiz Edin: \u0130\u00e7erik, SEO ve Sosyal Medya<\/strong> <\/h3>\n\n\n\n<p>Rakiplerinizi\nbelirlediniz ve i\u00e7lerinden eleme yapt\u0131n\u0131z. \u015eimdi ise s\u0131ra, i\u00e7erik, SEO ve\nSosyal Medya ara\u015ft\u0131rmas\u0131 yapmaya geliyor. Yani k\u0131sacas\u0131, ihtiyac\u0131n\u0131z olan her\n\u015feyi, derinlemesine ara\u015ft\u0131rmak diyebiliriz! Bu noktada, a\u015fa\u011f\u0131da yer alan\nmaddeleri, rakip olarak belirledi\u011finiz ki\u015filere uygulayarak, 2. Ad\u0131m\u0131 kolayca\ntamamlayabilirsiniz.<\/p>\n\n\n\n<p><strong>\u0130\u00e7erik\nAnalizi:<\/strong> Ne t\u00fcr\ni\u00e7erikler olu\u015fturman\u0131z i\u00e7in size yol g\u00f6sterici olabilece\u011fi gibi, yeni fikirlere\nde yelken a\u00e7man\u0131z\u0131 sa\u011flayacakt\u0131r. Olu\u015fturulan i\u00e7eriklerin t\u00fcr\u00fcne bakabilir,\nhangi mecralarda \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 analiz edebilir ve ne s\u0131kl\u0131klarla payla\u015f\u0131m\nyapt\u0131\u011f\u0131na bakabilirsiniz. B\u00f6ylece, <strong>rekabet analizi<\/strong> i\u00e7in gerekli t\u00fcm g\u00fc\u00e7,\nkolayca elinizde olacakt\u0131r! Kendi i\u00e7erikleriniz ile kar\u015f\u0131la\u015ft\u0131rmay\u0131 unutmay\u0131n;\nen b\u00fcy\u00fck amac\u0131m\u0131z bu!<\/p>\n\n\n\n<p><strong>SEO\nAnalizi:<\/strong> \u0130\u00e7erik\nanalizi yapt\u0131n\u0131z; bir eksik buldunuz veya bulmad\u0131n\u0131z, elinizde her zaman bir\nkoz daha vard\u0131r, <strong>SEO analizi<\/strong>! Tam da bu noktada;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130\u00e7eriklerin anahtar kelime uyumuna\nbakmal\u0131,<\/li>\n\n\n\n<li><strong>Anahtar kelime analizi<\/strong> yapmal\u0131,<\/li>\n\n\n\n<li>G\u00f6rsel d\u00fczenine bakmal\u0131,<\/li>\n\n\n\n<li>Site h\u0131z\u0131n\u0131 incelemeli,<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/web-tasarim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web tasar\u0131m<\/a> k\u0131sm\u0131n\u0131n nas\u0131l oldu\u011funa ve kullan\u0131c\u0131ya ne sundu\u011funa bakmal\u0131,<\/li>\n\n\n\n<li><strong>Mobil uyumlu<\/strong> olup olmad\u0131\u011f\u0131na bakmal\u0131, <\/li>\n\n\n\n<li>Rakip sitenin, i\u00e7eriklerini nas\u0131l\nziyaret\u00e7ilerine ula\u015ft\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6rmeli ve<\/li>\n\n\n\n<li>Akl\u0131n\u0131za gelebilecek t\u00fcm <strong>SEO\nad\u0131mlar\u0131<\/strong>n\u0131, teker teker incelemelisiniz.<\/li>\n<\/ul>\n\n\n\n<p>B\u00f6ylece, eksikleri not edebilir ve o eksikliklerden, kendi siteniz i\u00e7in kolayca \u015fahane f\u0131rsatlar yaratabilirsiniz! Bingo: Manuel olarak u\u011fra\u015fmak istemiyorsan\u0131z, <strong>SEMrush<\/strong> veya <strong>Ahrefs<\/strong> gibi ara\u00e7lardan, kolayl\u0131kla faydalanabilirsiniz!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/rekabet-analizi-2.jpg\"><img decoding=\"async\" width=\"939\" height=\"563\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/rekabet-analizi-2.jpg\" alt=\"rakip analizi\" class=\"wp-image-1809\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/rekabet-analizi-2.jpg 939w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/07\/rekabet-analizi-2-768x460.jpg 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>Sosyal\nMedya Analizi:<\/strong>\nSosyal medyan\u0131n g\u00fcnden g\u00fcne \u00e7ok fazla \u00f6nem arz etmesi, bir <strong>rakip analizi\nnas\u0131l yap\u0131l\u0131r?<\/strong> Sorusunun da aranan kollar\u0131ndan biri oluyor. Yani, geli\u015fen\ntrendlerin aras\u0131nda neredeyse bir zorunluluk hali alan sosyal medya i\u00e7in,\nmuhte\u015fem bir analiz ger\u00e7ekle\u015ftirmelisiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sosyal medya hesaplar\u0131 aktif mi?<\/strong><\/li>\n\n\n\n<li>Ne s\u0131kl\u0131klarla payla\u015f\u0131m yap\u0131l\u0131yor?<\/li>\n\n\n\n<li>G\u00f6rsel d\u00fczen nas\u0131l?<\/li>\n\n\n\n<li>Ziyaret\u00e7ilerin ilgisini \u00e7ekebilmek\ni\u00e7in ne gibi stratejiler yap\u0131l\u0131yor?<\/li>\n\n\n\n<li>Logo kullan\u0131mlar\u0131 etkili mi?<\/li>\n\n\n\n<li><strong>Bannerlar dinamik mi?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Gibi bir\u00e7ok\nsorunun cevab\u0131n\u0131 bulup, analizler ger\u00e7ekle\u015ftirmek; size iyi bir yol g\u00f6sterici\nolacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> <strong>3. Ad\u0131m: D\u0131\u015f Analizleri M\u00fc\u015fteri Rol\u00fc ile G\u00fc\u00e7lendirin!<\/strong> <\/h3>\n\n\n\n<p>Bu ad\u0131m,\nasl\u0131nda \u00e7ok\u00e7a \u00f6nemli ve bir o kadar da stratejik bir ad\u0131m. \u00c7\u00fcnk\u00fc <strong>rekabet analizi<\/strong>\nger\u00e7ekle\u015ftirdi\u011finiz web sitesi, \u015firket veya blogtan, m\u00fc\u015fteri rol\u00fcyle\nfaydalanmak, nas\u0131l bir hizmet sunduklar\u0131 y\u00f6n\u00fcnden olduk\u00e7a iyi bir yarar\nsa\u011flayacakt\u0131r. Bu nedenle, rakiplerinizden mutlaka bir m\u00fc\u015fteri rol\u00fc ile\nileti\u015fime ge\u00e7in ki, ne gibi faydalar veya eksiklikler ile hizmet\nsunduklar\u0131ndan, bir \u00e7\u0131rp\u0131da haberdar olun!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> <strong>4. Ad\u0131m: Analizlerinizdeki Eksikleri Belirleyin ve Yenileriyle Sa\u011flam Bir Ad\u0131m At\u0131n<\/strong> <\/h3>\n\n\n\n<p>Gerideki 3 ad\u0131m\u0131 ba\u015far\u0131yla tamamlad\u0131ysan\u0131z, s\u0131rada son bir ad\u0131m daha var: Ba\u015flamak! \u015eimdi, yapt\u0131\u011f\u0131n\u0131z <strong>rekabet analizi<\/strong> notlara iyice bir bak\u0131n, \u00e7ok ba\u015far\u0131l\u0131 bulduklar\u0131n\u0131z nedir? Veya eksi y\u00f6nler nedir? Eksi y\u00f6nlerdeki t\u00fcm maddeleri, m\u00fcthi\u015f fikirler ile harmanlayarak sekt\u00f6re devrim niteli\u011finde bir ad\u0131m ataca\u011f\u0131n\u0131z gibi, \u00e7ok ba\u015far\u0131l\u0131 fikirleri de uygulamal\u0131 ve standartlara uyum sa\u011flamal\u0131s\u0131n\u0131z. B\u00f6ylece, <strong>rekabet analizi nas\u0131l yap\u0131l\u0131r?<\/strong> Sorusu ile ziyaret\u00e7ilerinize ula\u015fmak i\u00e7in ataca\u011f\u0131n\u0131z bu ad\u0131mlar, ileriki zamanlarda bir u\u011fra\u015f ile de\u011fil, tamamen do\u011fal yollar ile ger\u00e7ekle\u015fecektir!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/\">Dopinger<\/a>&nbsp;ile Dijital d\u00fcnyada markan\u0131z\u0131 \u00f6ne ta\u015f\u0131y\u0131n!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div 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<p>Rekabet analizi, web sitenizin sunmu\u015f oldu\u011fu hizmetler ve \u00fcr\u00fcnler i\u00e7in kar\u015f\u0131s\u0131nda bulunan rakiplerinin tan\u0131nmas\u0131, ara\u015ft\u0131r\u0131lmas\u0131 ve analiz edilmesidir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Rakip Analizi Neden \u00d6nemlidir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 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fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            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20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Rakip analizi yaparak markan\u0131z\u0131 rakiplerinizin \u00fcst s\u0131ralar\u0131na nas\u0131l \u00e7\u0131karaca\u011f\u0131n\u0131z hakk\u0131nda fikir sahibi olman\u0131z daha kolay olacakt\u0131r. Rakiplerinizin hatalar\u0131n\u0131 g\u00f6rebilir ve bu hatalardan uzak durabilirsiniz. Ba\u015far\u0131l\u0131 y\u00f6nlerini bulup bu k\u0131s\u0131mlarda yo\u011funla\u015fabilirsiniz. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Rakip Analizi Nas\u0131l Yap\u0131l\u0131r? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Rakip analizi yapmak i\u00e7in SEO uzmanlar\u0131 ile \u00e7al\u0131\u015fabilirsiniz. SEO analiz ara\u00e7lar\u0131ndan al\u0131nan veriler \u0131\u015f\u0131\u011f\u0131nda rakiplerinizi daha iyi tan\u0131yabilir ve onlarla daha \u00e7etin bir yar\u0131\u015fa girebilirsiniz.  <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Rekabet analizi; geni\u015fleyen sekt\u00f6rler, ula\u015f\u0131lmak istenen hedefler ve Google gibi arama motorlar\u0131nda yakalanmak istenen iyi s\u0131ralamalar\u0131n\u0131n, ihtiya\u00e7 duydu\u011fu m\u00fcthi\u015f bir strateji y\u00f6ntemidir. U\u00e7suz bucaks\u0131z bir hizmet sekt\u00f6r\u00fcnde ya\u015fad\u0131\u011f\u0131m\u0131za g\u00f6re de bir \u00fcr\u00fcn veya bir i\u00e7erik \u00fczerinden rekabet analizleri yapmak, en az iyi \u00fcr\u00fcn satmak veya iyi i\u00e7erik olu\u015fturmak kadar de\u011ferlidir. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Rekabet Analizi Nedir? Nas\u0131l Yap\u0131l\u0131r? - Dopinger<\/title>\n<meta name=\"description\" content=\"Rekabet analizi nedir? Rekabet analizi nas\u0131l yap\u0131l\u0131r? Rakiplerinizi analiz ederek SEO \u00e7al\u0131\u015fmalar\u0131n\u0131za y\u00f6n verin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/rekabet-analizi-nasil-yapilir\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Rekabet Analizi Nedir? Nas\u0131l Yap\u0131l\u0131r? - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Rekabet analizi nedir? Rekabet analizi nas\u0131l yap\u0131l\u0131r? 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