{"id":17685,"date":"2022-12-21T14:41:27","date_gmt":"2022-12-21T11:41:27","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=17685"},"modified":"2025-08-31T14:31:07","modified_gmt":"2025-08-31T11:31:07","slug":"influencer-marketing-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/influencer-marketing-nedir","title":{"rendered":"Influencer Marketing Nedir?"},"content":{"rendered":"\n<p>Yeni nesil bir pazarlama tekni\u011fi olan <strong>Influencer Marketing<\/strong>, d\u00fcnyada en \u00e7ok kullan\u0131lan sosyal medya platformlar\u0131nda, s\u0131kl\u0131kla kar\u015f\u0131m\u0131za \u00e7\u0131kan tabirlerden biridir. G\u00fcn\u00fcm\u00fczde en etkili pazarlama tekniklerinden biri olan bu y\u00f6ntem ile sosyal medya hesaplar\u0131nda bir\u00e7ok markaya ait \u00fcr\u00fcnleri g\u00f6rebilirsiniz.&nbsp;<\/p>\n\n\n\n<p><strong>Influencer Marketing <\/strong>olarak adland\u0131r\u0131lan yeni pazarlama tekni\u011fi; markalar, \u015firketler ve firmalar\u0131n g\u00fcn\u00fcm\u00fczde yayg\u0131n olarak kulland\u0131\u011f\u0131 bir dijital reklam haline gelmi\u015ftir. Sosyal medya hesaplar\u0131n\u0131n bu denli kullan\u0131lmas\u0131n\u0131n, pazarlama alan\u0131na olan etkisi de \u00e7ok b\u00fcy\u00fckt\u00fcr. Bu platformlar\u0131nda kurumlar, reklam vererek \u00fcr\u00fcnlerini tan\u0131tmak ya da kendileri hakk\u0131nda bilgileri geni\u015f kitlelere yaymak i\u00e7in bu y\u00f6ntemi kullan\u0131rlar.<\/p>\n\n\n\n<p><strong>Influencer marketing <\/strong>tekni\u011finde \u201cInfluencer\u201d ad\u0131 verilen ger\u00e7ek ki\u015filerden faydalan\u0131l\u0131r. Bu ki\u015filer sosyal medya hesaplar\u0131nda belirli takip\u00e7i ve etkile\u015fim say\u0131s\u0131na ula\u015fm\u0131\u015f pop\u00fcler kullan\u0131c\u0131lar\u0131d\u0131r. Pop\u00fcler hesap sahiplerinin takip\u00e7ilerine \u00fcr\u00fcnleri tan\u0131tmalar\u0131 ve reklam yapmalar\u0131, markalar\u0131 olumlu y\u00f6nde etkilemektedir.<\/p>\n\n\n\n<p>Sosyal medya hesaplar\u0131nda tan\u0131nm\u0131\u015f insanlar\u0131n markalarla anla\u015farak belirli \u00fccretler kar\u015f\u0131l\u0131\u011f\u0131nda, \u00fcr\u00fcnlerin reklamlar\u0131n\u0131 yapmas\u0131 ve \u00fcr\u00fcnleri tan\u0131tmas\u0131na <strong>Influencer Marketing<\/strong> ad\u0131 verilir. Yediden yetmi\u015fe insan\u0131n tercih etti\u011fi Instagram, bu alanda en \u00e7ok kullan\u0131lan mecralardan biridir.&nbsp;<\/p>\n\n\n\n<p>Instagram\u2019\u0131n foto\u011fraf ve video gibi etkile\u015fim ara\u00e7lar\u0131na bak\u0131ld\u0131\u011f\u0131nda, <strong>Influencer Marketing<\/strong> i\u00e7in en \u00e7ok tercih edilen platformlardan olmas\u0131na \u015fa\u015f\u0131rmamak gerek. Influencer\u2019lar markalar\u0131, foto\u011fraf ve videolar arac\u0131l\u0131\u011f\u0131 ile takip\u00e7ilerine tan\u0131t\u0131rlar.&nbsp;<\/p>\n\n\n\n<p>\u0130\u00e7eri\u011fimizde Influencer pazarlama tekni\u011fi hakk\u0131nda merak edilen bir\u00e7ok detaya de\u011findik.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/influencer-marketing-neden-onemli.png\" alt=\"influencer marketing neden \u00f6nemli\" class=\"wp-image-17700\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/influencer-marketing-neden-onemli.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/influencer-marketing-neden-onemli-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencer-Marketing-Neden-Onemlidir\"><\/span>Influencer Marketing Neden \u00d6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Influencer Marketing<\/strong> tekni\u011fi dijital pazarlama a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6neme sahiptir. Hem markalar hem de Influencer ad\u0131 verilen sosyal medya kullan\u0131c\u0131lar\u0131 i\u00e7in en etkili ve h\u0131zl\u0131 para kazanma y\u00f6ntemlerinden biridir. Ayn\u0131 zamanda bu pazarlama y\u00f6nteminin hem markalara hem de reklam yapanlara \u00e7ok say\u0131da avantaj\u0131 vard\u0131r. Markalar;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hedef kitle geni\u015fletmek,\u00a0<\/li>\n\n\n\n<li>Gelirlerini art\u0131rmas\u0131,&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/etkili-reklam-teknikleri\" target=\"_blank\" rel=\"noreferrer noopener\">Etkili reklam teknikleri<\/a> aras\u0131nda olmas\u0131ndan dolay\u0131 bu pazarlama tekni\u011fini s\u0131kl\u0131kla kullan\u0131l\u0131r.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Sosyal medya hesaplar\u0131nda takip ettikleri ve g\u00fcvendikleri ki\u015filerin be\u011fendi\u011fi, tan\u0131tt\u0131\u011f\u0131 ve reklam\u0131n\u0131 yapt\u0131\u011f\u0131 \u00fcr\u00fcnleri g\u00f6rmenin, kullan\u0131c\u0131lar\u0131n sat\u0131n alma kararlar\u0131nda olumlu y\u00f6nde etkileri oldu\u011fu bilimsel olarak da kan\u0131tlanm\u0131\u015f bir olgudur.<\/p>\n\n\n\n<p>\u00c7ok geni\u015f kitlelere ula\u015fabilmesi ad\u0131na <strong>Influencer Marketing<\/strong> y\u00f6ntemi olduk\u00e7a kullan\u0131\u015fl\u0131 ve \u00f6nemlidir. Hedef kitlenizi de\u011fi\u015ftirmek ve geni\u015fletmek istiyorsan\u0131z, sosyal medyada en \u00e7ok tan\u0131nan Influencer\u2019larla \u00e7al\u0131\u015fmak sizlere olumlu d\u00f6n\u00fc\u015fler sa\u011flayacakt\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/influencer-marketing-nasil-yapilir.png\" alt=\"influencer marketing nedir\" class=\"wp-image-17710\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/influencer-marketing-nasil-yapilir.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/influencer-marketing-nasil-yapilir-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<p>Influencer ile \u00e7al\u0131\u015fan bir marka reklam \u00e7al\u0131\u015fmalar\u0131n;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Etkili,&nbsp;<\/li>\n\n\n\n<li>H\u0131zl\u0131,<\/li>\n\n\n\n<li>Y\u00fcksek performans ile s\u00fcrd\u00fcr\u00fcr.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Influencerlar\u0131n sahip oldu\u011fu organik takip\u00e7iler ve etkile\u015fimlerle, payla\u015f\u0131mlar takip\u00e7ileri taraf\u0131ndan daha g\u00fcvenilir olarak g\u00f6r\u00fclebilir. \u00dcr\u00fcn linki payla\u015fan Influencer\u2019lar, takip\u00e7ileri bu linklere t\u0131klad\u0131klar\u0131nda hem kendileri hem de marka para kazanm\u0131\u015f olur. Bu da markalar\u0131n kendi hesaplar\u0131nda organik bir etkile\u015fim almalar\u0131n\u0131 sa\u011flar.&nbsp;<\/p>\n\n\n\n<p><strong>Influencer Marketing<\/strong> \u00e7al\u0131\u015fmas\u0131 belirli bir kitleye ya da kesime hitap eder. Kad\u0131n ve erkek kullan\u0131c\u0131lar i\u00e7in ayr\u0131, \u00e7ocuklar i\u00e7in ayr\u0131 \u00fcr\u00fcnler bu y\u00f6ntem ile pazarlanabilir. Farkl\u0131 ya\u015f gruplar\u0131na, meslek t\u00fcrlerine ve farkl\u0131 b\u00fct\u00e7elere uygun \u00fcr\u00fcnler Influencer Marketing y\u00f6ntemi ile her kullan\u0131c\u0131ya ula\u015fma \u015fans\u0131 bulur.&nbsp;<\/p>\n\n\n\n<p>Influencer Marketing y\u00f6ntemi ile zamandan ve b\u00fct\u00e7eden tasarruf edilerek al\u0131\u015fveri\u015f yap\u0131labilir. \u00dcr\u00fcnler hakk\u0131nda bilgi sahibi olabilir ve \u00fcr\u00fcnleri bizzat kullanan Influencer\u2019lar\u0131n g\u00f6r\u00fc\u015fleri hakk\u0131nda fikir edinebilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/influencer-marketing-reklam.png\" alt=\"influencer marketing reklam\" class=\"wp-image-17719\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/influencer-marketing-reklam.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/influencer-marketing-reklam-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencer-Marketing-Nasil-Yapilir\"><\/span>Influencer Marketing Nas\u0131l Yap\u0131l\u0131r?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Influencer Marketing<\/strong>, bir dijital pazarlama tekni\u011fidir. Pazarlama s\u00fcrecinin ba\u015flamas\u0131 i\u00e7in Influencer\u2019lar ile markalar aras\u0131nda aras\u0131ndaki ileti\u015fimin ba\u015flamas\u0131 gerekir. Genellikle bu ileti\u015fimi ba\u015flatan taraf markalar olmaktad\u0131r. Burada izlenen s\u00fcre\u00e7 \u015fu \u015fekildedir:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6ncelikle sosyal medya uygulamalar\u0131nda pop\u00fcler olan hesaplara reklam tekliflerinde bulunulur.&nbsp;<\/li>\n\n\n\n<li>Reklam i\u00e7eri\u011fi; \u00fcr\u00fcn, hizmet veya do\u011frudan marka tan\u0131t\u0131m\u0131 olabilir.&nbsp;<\/li>\n\n\n\n<li>Seyahat acenteleri veya oteller, \u00fccretsiz gezi rotalar\u0131 sunarak da Influencer\u2019larla \u00e7al\u0131\u015fmaktad\u0131r.&nbsp;<\/li>\n\n\n\n<li>Sonu\u00e7 olarak sosyal medya fenomeni, bir nevi sponsor al\u0131r ve sponsorunu payla\u015f\u0131mlar\u0131yla insanlara tan\u0131t\u0131r.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Reklam modelleri; hikaye, Reels videolar\u0131, g\u00f6nderiler olabilir. Ayn\u0131 zamanda, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/tiktok-reklam-verme\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok reklam verme<\/a> y\u00f6ntemleri de s\u0131kl\u0131kla kullan\u0131lmaktad\u0131r. <\/p>\n\n\n\n<p>Influencer\u2019\u0131n bir \u00fcr\u00fcn\u00fc pazarlamak i\u00e7in ihtiyac\u0131 olan; \u00fcr\u00fcnlerle ilgili bilgiler, g\u00f6rseller veya videolard\u0131r. Influencerlar kendilerine markalar taraf\u0131ndan hediye edilen \u00fcr\u00fcnleri bizzat kendileri kullan\u0131r ve takip\u00e7ilerine bu \u00fcr\u00fcnleri tan\u0131t\u0131rlar.&nbsp;<\/p>\n\n\n\n<p>\u00d6rne\u011fin; kanal\u0131nda makyaj videolar\u0131na yer veren Influencer\u2019larla, genellikle kozmetik markalar\u0131 ileti\u015fime ge\u00e7er. \u00dcr\u00fcn\u00fcn kullan\u0131larak tan\u0131t\u0131lmas\u0131 ve reklam\u0131n\u0131n yap\u0131lmas\u0131, \u00fcr\u00fcnlere ve markalara olan g\u00fcveni olu\u015fturmadaki en \u00f6nemli husustur.&nbsp;<\/p>\n\n\n\n<p>Bu nedenle Influencer, do\u011frudan tan\u0131t\u0131m yapmak yerine yeni makyaj videosunda markan\u0131n \u00fcr\u00fcn\u00fcn\u00fc kulland\u0131\u011f\u0131n\u0131 belirtir. Haliyle direkt reklam de\u011fil, \u00f6neri al\u0131n\u0131yor olmas\u0131, \u00fcr\u00fcn\u00fcn sat\u0131\u015f hacmine etki eder.&nbsp;<\/p>\n\n\n\n<p>Do\u011fru hedef kitlenin se\u00e7ilerek \u00fcr\u00fcn tan\u0131t\u0131m\u0131 yap\u0131lmas\u0131 da son derece \u00f6nemlidir. Bu y\u00fczden markalar \u00fcr\u00fcnleri hangi kitleye hitap ediyorsa, o kitleye sahip Influencerlar ile \u00e7al\u0131\u015f\u0131r. Yanl\u0131\u015f kitleye tan\u0131t\u0131lan \u00fcr\u00fcnlerin sat\u0131\u015f performans\u0131nda bir etkilenme olmayaca\u011f\u0131 gibi olumsuz y\u00f6nde etkileri de olabilir.&nbsp;<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Influencer Nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 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8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Influencer kelimesinin T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 \u201cetkileyen\u201d demektir. Dolay\u0131s\u0131yla Influencer Marketing y\u00f6nteminde pop\u00fcler hesaplar, takip\u00e7ilerini etkilemek suretiyle \u00fcr\u00fcn tan\u0131t\u0131m\u0131 yapt\u0131klar\u0131 i\u00e7in bu ad\u0131 alm\u0131\u015flard\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Influencer Olmak Zor mu?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 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fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Hay\u0131r, de\u011fildir. Uygun markalar ve \u00fcr\u00fcnleri tan\u0131tmak, hedef kitleyi iyi belirlemek ve markalar ile ileti\u015fim halinde bulunmak Influencer olmak i\u00e7in yeterlidir.\u00a0<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Neden Influencer Pazarlamas\u0131 Yap\u0131l\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Sosyal medyada \u201cpop\u00fcler\u201d olarak adland\u0131r\u0131lan ki\u015filerin geni\u015f kitlelere hitap etmesinden dolay\u0131 markalar \u00fcr\u00fcnlerinin reklam\u0131n\u0131 yapmak, sat\u0131\u015flar\u0131n\u0131 art\u0131rmak ve daha g\u00f6r\u00fcn\u00fcr olmak i\u00e7in Influencer Marketing tekni\u011fini kullan\u0131rlar.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Yeni nesil bir pazarlama tekni\u011fi olan Influencer Marketing, d\u00fcnyada en \u00e7ok kullan\u0131lan sosyal medya platformlar\u0131nda, s\u0131kl\u0131kla kar\u015f\u0131m\u0131za \u00e7\u0131kan tabirlerden biridir. G\u00fcn\u00fcm\u00fczde en etkili pazarlama tekniklerinden biri olan bu y\u00f6ntem ile sosyal medya hesaplar\u0131nda bir\u00e7ok markaya ait \u00fcr\u00fcnleri g\u00f6rebilirsiniz.&nbsp; Influencer Marketing olarak adland\u0131r\u0131lan yeni pazarlama tekni\u011fi; markalar, \u015firketler ve firmalar\u0131n g\u00fcn\u00fcm\u00fczde [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":17716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,26],"tags":[],"class_list":["post-17685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-satis-ortakligi","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing Nedir? Nas\u0131l Yap\u0131l\u0131r? | Dopinger<\/title>\n<meta name=\"description\" content=\"Influencer marketing nedir? Nas\u0131l yap\u0131l\u0131r? Neden \u00f6nemlidir? Influencer marketing ile ilgili merak edilenler bu yaz\u0131da!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.dopinger.com\/tr\/blog\/influencer-marketing-nedir\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing Nedir? Nas\u0131l Yap\u0131l\u0131r? | Dopinger\" \/>\n<meta property=\"og:description\" content=\"Influencer marketing nedir? Nas\u0131l yap\u0131l\u0131r? Neden \u00f6nemlidir? Influencer marketing ile ilgili merak edilenler bu yaz\u0131da!\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.dopinger.com\/tr\/blog\/influencer-marketing-nedir\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-21T11:41:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-31T11:31:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/influencer-marketing-nedir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fatih K\u00fcpelio\u011flu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fatih K\u00fcpelio\u011flu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.dopinger.com\/tr\/blog\/influencer-marketing-nedir#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.dopinger.com\/tr\/blog\/influencer-marketing-nedir\"},\"author\":{\"name\":\"Fatih K\u00fcpelio\u011flu\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/c01ad0135fe2a169f5a34459fe8d1b68\"},\"headline\":\"Influencer Marketing Nedir?\",\"datePublished\":\"2022-12-21T11:41:27+00:00\",\"dateModified\":\"2025-08-31T11:31:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.dopinger.com\/tr\/blog\/influencer-marketing-nedir\"},\"wordCount\":1103,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"http:\/\/www.dopinger.com\/tr\/blog\/influencer-marketing-nedir#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/influencer-marketing-nedir.jpg\",\"articleSection\":[\"Dijital Pazarlama\",\"Sat\u0131\u015f Ortakl\u0131\u011f\u0131\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/www.dopinger.com\/tr\/blog\/influencer-marketing-nedir#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"http:\/\/www.dopinger.com\/tr\/blog\/influencer-marketing-nedir\",\"url\":\"http:\/\/www.dopinger.com\/tr\/blog\/influencer-marketing-nedir\",\"name\":\"Influencer Marketing Nedir? 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Uygun markalar ve \u00fcr\u00fcnleri tan\u0131tmak, hedef kitleyi iyi belirlemek ve markalar ile ileti\u015fim halinde bulunmak Influencer olmak i\u00e7in yeterlidir.\u00a0","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"http:\/\/www.dopinger.com\/tr\/blog\/influencer-marketing-nedir#faq-question-1671607624965","position":3,"url":"http:\/\/www.dopinger.com\/tr\/blog\/influencer-marketing-nedir#faq-question-1671607624965","name":"Neden Influencer Pazarlamas\u0131 Yap\u0131l\u0131r?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Sosyal medyada \u201cpop\u00fcler\u201d olarak adland\u0131r\u0131lan ki\u015filerin geni\u015f kitlelere hitap etmesinden dolay\u0131 markalar \u00fcr\u00fcnlerinin reklam\u0131n\u0131 yapmak, sat\u0131\u015flar\u0131n\u0131 art\u0131rmak ve daha g\u00f6r\u00fcn\u00fcr olmak i\u00e7in Influencer Marketing tekni\u011fini kullan\u0131rlar.","inLanguage":"tr"},"inLanguage":"tr"}]}},"_links":{"self":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/17685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=17685"}],"version-history":[{"count":2,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/17685\/revisions"}],"predecessor-version":[{"id":28946,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/17685\/revisions\/28946"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/media\/17716"}],"wp:attachment":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=17685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=17685"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=17685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}