{"id":1567,"date":"2020-06-29T14:33:14","date_gmt":"2020-06-29T14:33:14","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=1567"},"modified":"2024-08-08T10:35:43","modified_gmt":"2024-08-08T07:35:43","slug":"sem-ve-seo-arasindaki-farklar","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/sem-ve-seo-arasindaki-farklar","title":{"rendered":"SEO ve SEM Aras\u0131ndaki Farklar Nelerdir?"},"content":{"rendered":"\n<p><strong>SEO VE SEM nedir<\/strong>? Arama motoru optimizasyonu (SEO) ve arama motoru pazarlamas\u0131 (SEM), d\u00fcnyan\u0131n en pop\u00fcler reklamc\u0131l\u0131k terimlerinden ikisidir. <strong>SEO ve SEM<\/strong> s\u00f6z konusu oldu\u011funda, ikisini birbirine kar\u0131\u015ft\u0131rmak olduk\u00e7a muhtemeldir. B\u00fcy\u00fck ihtimalle i\u015flevleri ayn\u0131 gibi duruyor ancak birbirinden ayr\u0131ld\u0131klar\u0131 pek \u00e7ok nokta vard\u0131r. Son zamanlarda olduk\u00e7a pop\u00fclerle\u015fen ve gittik\u00e7e daha da b\u00fcy\u00fcyecek bir pazarlama alan\u0131 olan bu iki kanal, do\u011fru \u00f6\u011frenilirse e\u011fer, ucu a\u00e7\u0131k faydalar sa\u011flayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Bu nedenle,<strong> SEO ve SEM<\/strong> pazarlama kanallar\u0131n\u0131n ne anlama geldi\u011fine, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131na ve aralar\u0131ndaki farklara bir g\u00f6z ataca\u011f\u0131z.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEM-Search-Engine-Marketing-Nedir\"><\/span>SEM (Search Engine Marketing) Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/sem-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">SEM<\/a> nedir<\/strong>? (Arama Motoru Pazarlamas\u0131), arama motorlar\u0131nda web sitenizin \u00fcst s\u0131ralarda g\u00f6z\u00fckebilmesini sa\u011flayan \u00fccretli reklam etkinliklerini ifade eder. Herhangi bir pazarlamac\u0131 i\u00e7in ilk ad\u0131m\u0131n <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/siteye-trafik-cekme\" target=\"_blank\" rel=\"noreferrer noopener\">siteye trafik \u00e7ekme<\/a> oldu\u011funu, art\u0131k olduk\u00e7a iyi biliyoruz. Daha fazla web sitesi trafi\u011fi elde etmenin en iyi yollar\u0131ndan biri, ziyaret\u00e7ilerin alakal\u0131 anahtar kelimeleri arad\u0131\u011f\u0131nda, sitenizin y\u00fcksek s\u0131rada yer almas\u0131n\u0131 sa\u011flamakt\u0131r. Web sitenizin arama motorlar\u0131nda daha \u00fcst s\u0131ralarda yer almas\u0131n\u0131 sa\u011flaman\u0131n bir\u00e7ok y\u00f6ntemi vard\u0131r ve hepsi SEM alt\u0131ndad\u0131r. Hem SEO hem SEM reklam i\u00e7erir. K\u0131saca sa\u011flad\u0131\u011f\u0131 faydalar\u0131 da \u00f6zetlemek istiyoruz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Temel olarak; web sitenize u\u011frayan\nziyaret\u00e7i say\u0131s\u0131n\u0131 belirgin bir \u015fekilde artt\u0131r\u0131r.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/web-sitesi-trafigi-arttirma\" target=\"_blank\" rel=\"noreferrer noopener\">Web sitesi trafi\u011fi artt\u0131rma<\/a> gibi faydalar sunar ve \u00e7ok fazla alana ula\u015fman\u0131z\u0131 da sa\u011flar.<\/li>\n\n\n\n<li>Olduk\u00e7a h\u0131zl\u0131 sonu\u00e7lar verir.<\/li>\n\n\n\n<li>Hedefledi\u011finiz anahtar kelimelerin,\niyi \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flar.<\/li>\n\n\n\n<li>T\u00fcm bunlar sayesinde; i\u015fletmeniz,\nh\u0131zl\u0131 bir \u015fekilde ileriye do\u011fru ad\u0131mlar atar. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO-Search-Engine-Optimization-Nedir\"><\/span>SEO (Search Engine Optimization)&nbsp;Nedir? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>SEO<\/strong> <strong>nedir<\/strong>? (<a href=\"https:\/\/www.dopinger.com\/tr\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Arama Motoru Optimizasyonu<\/a>), Google ve Yandex gibi arama motorlar\u0131nda daha iyi performans g\u00f6stermesi i\u00e7in web sitenizi geli\u015ftirme uygulamas\u0131 anlam\u0131na gelir. Ayr\u0131ca, web sitenizi optimize etmek i\u00e7in teknikler i\u00e7erir ve b\u00f6ylece, web siteniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/arama-motoru-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">arama motoru<\/a> \u00fczerinde daha \u00fcst s\u0131rada yer al\u0131r. SEO yaparak, web sitenize<strong> <\/strong>organik trafik ak\u0131\u015f\u0131 sa\u011flayabilirsiniz ve web sitenizi <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-algoritmasi-nasil-calisir\" target=\"_blank\" rel=\"noreferrer noopener\">Google algoritmas\u0131<\/a> \u00e7evresinde optimize edebilirsiniz. Algoritma mant\u0131\u011f\u0131 s\u00fcrekli de\u011fi\u015fti\u011fi i\u00e7in <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/seo-teknikleri\" target=\"_blank\" rel=\"noreferrer noopener\">SEO teknikleri<\/a> de de\u011fi\u015fmeye devam ediyor ve bu noktada, g\u00fcncellemeleri takip etmek \u00f6nemlidir. SEO yapman\u0131n faydalar\u0131na k\u0131saca g\u00f6z atacak olursak;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Herhangi bir i\u015fletmeniz varsa e\u011fer, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/marka-bilinirligi-ve-seo-iliskisi\" target=\"_blank\" rel=\"noreferrer noopener\">marka bilinirli\u011fi<\/a> konusunda art\u0131\u015f sa\u011flar.<\/li>\n\n\n\n<li>Organik\ntrafik sa\u011flayarak, do\u011fal olmayan reklam b\u00fct\u00e7elerinden tasarruf etmenizi sa\u011flar.\n<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hedef-kitle-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Hedef kitle <\/a>ile aran\u0131zda bir k\u00f6pr\u00fc g\u00f6revi g\u00f6r\u00fcr.<\/li>\n\n\n\n<li>E\u011fer\nSEO \u00e7al\u0131\u015fmalar\u0131n\u0131 do\u011fru yaparsan\u0131z, rakipleriniz aras\u0131nda \u00f6ne \u00e7\u0131kman\u0131z i\u00e7in\nsizi destekler.<\/li>\n\n\n\n<li>Ve Google SEO yapmak, ba\u015fl\u0131 ba\u015f\u0131na Google i\u00e7in iyi bir hedeftir. Bizce, Google gibi arama motorlar\u0131n\u0131n g\u00f6z\u00fcne girmek istiyorsan\u0131z, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-seo-siralama-kriterleri\" target=\"_blank\" rel=\"noreferrer noopener\">Google SEO s\u0131ralama kriterleri<\/a> g\u00f6z \u00f6n\u00fcnde bulundurularak optimizasyon \u00e7al\u0131\u015fmalar\u0131 yapmal\u0131s\u0131n\u0131z<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/05\/sem-ve-seo-farki.png\" alt=\"sem ve seo fark\u0131\" class=\"wp-image-21330\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/05\/sem-ve-seo-farki.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/05\/sem-ve-seo-farki-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO-ve-SEM-Arasindaki-Fark-Nedir\"><\/span>SEO ve SEM Aras\u0131ndaki Fark Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">S\u00fcrd\u00fcr\u00fclebilirlik<\/h3>\n\n\n\n<p>SEO, b\u00fct\u00e7enize ba\u011fl\u0131 olan reklamlardan farkl\u0131 olarak uzun vadede daha s\u00fcrd\u00fcr\u00fclebilirdir. Bir kez SEO sayesinde trafik ak\u0131\u015f\u0131n\u0131 y\u00fckseltti\u011finizde, uzun s\u00fcre boyunca arama motorunun en \u00fcst s\u0131ralar\u0131nda kalmak m\u00fcmk\u00fcnd\u00fcr. SEM\u2019de ise durum tamam\u0131yla b\u00fct\u00e7enizle do\u011fru orant\u0131l\u0131d\u0131r. Ne kadar \u00e7ok g\u00f6r\u00fcnt\u00fclenmek istiyorsan\u0131z, o kadar \u00e7ok para harcaman\u0131z gerekir. Emek verilerek, SEO kurallar\u0131na uygun kurulan bir sitenin kal\u0131c\u0131l\u0131\u011f\u0131 uzun s\u00fcrer. E\u011fer 1. sayfada yer alan bir siteniz varsa, g\u00fcncel tutmak kayd\u0131yla o sayfadaki yeriniz sabit kalacakt\u0131r. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sonu\u00e7 verme zaman\u0131<\/h3>\n\n\n\n<p>SEM i\u00e7in etkili bir <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a> kampanyas\u0131, birka\u00e7 saat i\u00e7inde olu\u015fturulabilir ve web siteniz, 24 saat i\u00e7inde arama sonu\u00e7lar\u0131n\u0131n en \u00fcst\u00fcnde g\u00f6r\u00fcnmeye ba\u015flar. Bu da h\u0131zl\u0131 sonu\u00e7lara ihtiya\u00e7 duydu\u011funuzda; SEM\u2019i, \u00e7ok etkili bir ara\u00e7 haline getirir. Yeni a\u00e7\u0131lan bir web siteniz varsa veya yeni bir \u00fcr\u00fcn piyasaya sunmak istedi\u011finizde, bu h\u0131zl\u0131 pazarlama tekni\u011finden faydalanmak isteyebilirsiniz. SEO\u2019da g\u00f6r\u00fcn\u00fcrl\u00fck daha yava\u015f ilerler. Trafik ak\u0131\u015f\u0131n\u0131 art\u0131rabilmeniz i\u00e7in kurdu\u011funuz siteye ciddi emekler sarf etmeniz gerekir, i\u00e7erikler \u00fcretmeniz gerekir ve siteyi s\u00fcrekli g\u00fcncel tutmak gerekir. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Maliyet<\/h3>\n\n\n\n<p>SEM, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/tiklama-basina-maliyet-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">t\u0131klama ba\u015f\u0131 maliyet<\/a> ile \u00e7al\u0131\u015f\u0131r ve bu, sabit bir rakam de\u011fildir. Olu\u015fan maliyet, reklamverenlere ve ne kadar t\u0131kland\u0131\u011f\u0131na g\u00f6re de\u011fi\u015fkenlik g\u00f6sterebilir.<strong> <\/strong>SEO, elbette, SEM\u2019den \u00e7ok daha uygun maliyetlidir. Web sitenize yap\u0131lan her t\u0131klama i\u00e7in \u00f6deme yapman\u0131z gerekmez. SEO&#8217;da maddi yat\u0131r\u0131m yapmadan sitenize organik trafik ak\u0131\u015f\u0131 sa\u011flayabilirsiniz.<strong> <\/strong>Dijital reklamc\u0131l\u0131k; fiyat a\u00e7\u0131s\u0131ndan ekonomik olsa da trafik, potansiyel sat\u0131\u015f ve sat\u0131\u015f i\u00e7in tek kayna\u011f\u0131n\u0131z oldu\u011funda maliyetli olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u0131klanma oran\u0131 <\/h3>\n\n\n\n<p>Google Ads, Google&#8217;dan web sitenize ula\u015fmak i\u00e7in kullan\u0131c\u0131lar\u0131n, arama \u00e7ubu\u011funa tam olarak ne yazd\u0131klar\u0131n\u0131 izlemenize olanak tan\u0131r. Bu, hedefledi\u011finiz anahtar kelimeleri olu\u015fan hareketlere g\u00f6re de\u011fi\u015ftirmenizi sa\u011flar. Bu t\u00fcr kesin veriler, organik trafikten elde edilemez.<strong> <\/strong><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/organik-seo-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Organik SEO<\/a> ile elde edilen arama sonu\u00e7lar\u0131, sponsorlu sonu\u00e7lardan daha fazla t\u0131klama alma e\u011filimindedir. Kullan\u0131c\u0131lar, reklamla \u00f6ne \u00e7\u0131kan site yerine, reklams\u0131z \u00fcstte olan siteyi daha g\u00fcvenilir buluyor olabilir. SEO sayesinde g\u00f6r\u00fcn\u00fcr olan siteler, i\u00e7erik bak\u0131m\u0131ndan zengindir ve ortada ciddi bir emek vard\u0131r. Bu da kullan\u0131c\u0131 i\u00e7in daha g\u00fcvenilir bir marka imaj\u0131 \u00e7iziyor olabilir.<\/p>\n\n\n\n    <div class=\"container callaction\">\n        <div class=\"mirror-card\">\n            <div class=\"row \">\n                <div class=\"col-md-2 justify-content-end d-flex align-items-center envelope\">\n                    <img decoding=\"async\" src=\"http:\/\/www.dopinger.com\/tr\/blog\/wp-content\/themes\/ixiry\/img\/mail2.png\" alt=\"mail\">\n                <\/div>\n                <div class=\"col-md-9 offset-md-1\">\n                    <div class=\"d-flex flex-column justify-content-start align-items-md-start\">\n                        <p class=\"inner-search-text\">Hizmetlerimiz hakk\u0131nda bilgi almak i\u00e7in hemen ileti\u015fime ge\u00e7in! <\/p>\n                        <div class=\"input-group mb-4 bg-white rounded-pill callactionform\">\n                            <input id=\"dataScrt\" aria-label=\"dataScrt\" type=\"text\" name=\"dataScrt\" tabindex=\"-1\" autocomplete=\"off\" style=\"position: absolute; left: -10000px\" required>\n                            <input type=\"text\" class=\"form-control rounded-pill border-0 bg-white pl-3 mail-call\" id=\"email-call\" placeholder=\"example@gmail.com\">\n                            <div class=\"input-group-append\">\n                                <button id=\"call-btn\" class=\"btn btn-dark rounded-pill\"> <font id=\"callbtn\"> G\u00f6nder<\/font> <div class=\"spinner-border text-white mb-1\" id=\"callloading\" style=\"display: none\"><\/div><\/button>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Hedef kitlesi<\/h3>\n\n\n\n<p>SEM,\nreklamlar\u0131n\u0131z\u0131 ne zaman g\u00f6stermek istedi\u011finiz ve reklamlar\u0131n\u0131z\u0131n hangi konumda\ng\u00f6r\u00fcnmesini istedi\u011finizi se\u00e7me gibi se\u00e7enekler de sunar. Bu da, m\u00fc\u015fterilerinizi\nSEO&#8217;dan daha belirgin bir \u015fekilde hedeflemenizi sa\u011flar. SEO ile de anahtar\nkelimeler ve olu\u015fturdu\u011funuz geni\u015f \u00e7apl\u0131 i\u00e7erikler \u00fczerinden, hedef kitle\nolu\u015fturabilirsiniz. Elbette ki bu SEM kadar kesin bir yolla olmayacakt\u0131r.<strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sonuc\"><\/span>Sonu\u00e7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>SEO ve SEM aras\u0131ndaki fark<\/strong> olduk\u00e7a ince bir \u00e7izgidedir. SEO, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/site-ici-seo-rehberi\" target=\"_blank\" rel=\"noreferrer noopener\">sayfa i\u00e7i SEO<\/a> ve <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/site-disi-seo-rehberi\" target=\"_blank\" rel=\"noreferrer noopener\">sayfa d\u0131\u015f\u0131 SEO<\/a> gibi stratejileri kullanarak, <strong>organik arama sonu\u00e7lar\u0131<\/strong>nda daha \u00fcstte g\u00f6r\u00fcnmeye odaklan\u0131rken; SEM s\u00f6z konusu oldu\u011funda, bir web sitesinin arama sonu\u00e7lar\u0131ndaki konumunu ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in \u00fccretli reklamc\u0131l\u0131k ve di\u011fer <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-stratejileri\" target=\"_blank\" rel=\"noreferrer noopener\">dijital pazarlama stratejileri<\/a> kullan\u0131l\u0131r. Bu noktada, SEO i\u00e7in harcayaca\u011f\u0131n\u0131z vakit ve SEM i\u00e7in ay\u0131raca\u011f\u0131n\u0131z b\u00fct\u00e7e k\u0131yaslamas\u0131n\u0131 iyi yapmak gerekir. \u00c7\u00fcnk\u00fc vakit de en az para kadar de\u011ferlidir. <\/p>\n\n\n\n<p>Bu yaz\u0131 ilginizi \u00e7ekebilir: <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/serp-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">SERP Nedir?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/\">Dopinger<\/a>&nbsp;SEO hizmetleri ile Google\u2019da bir numara olun!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            SEM Nedir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>SEM, search engine marketing ad\u0131yla bilinmekte olan bir dijital pazarlama t\u00fcr\u00fcd\u00fcr. Sponsorlu reklamlar arac\u0131l\u0131\u011f\u0131 ile marka bilinirli\u011fi artt\u0131rmak, web site trafi\u011fi sa\u011flamak ve sat\u0131\u015f oranlar\u0131n\u0131 artt\u0131rmak ama\u00e7lan\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            SEO Nedir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>SEO, arama motorlar\u0131nda sahip olunan s\u0131ralamalar\u0131 y\u00fckselterek web sitelerinin trafik say\u0131lar\u0131n\u0131 artt\u0131rmak ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131 y\u00fckseltmek hedefi ile y\u00fcr\u00fct\u00fclen optimizasyon \u00e7al\u0131\u015fmalar\u0131d\u0131r. Herhangi bir sponsorlu reklam t\u00fcr\u00fc i\u00e7ermez. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            SEO Neden \u00d6nemlidir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path 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               <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>SEO \u00e7al\u0131\u015fmalar\u0131 dijital d\u00fcnyada kendine yer edinmek isteyen t\u00fcm siteler i\u00e7in b\u00fcy\u00fck \u00f6nem arz eder. Rakipler ile yar\u0131\u015fabilmek, organik trafik sa\u011flayabilmek ve daha iyi konumlara gelebilmek ad\u0131na \u015fartt\u0131r.  <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>SEO VE SEM nedir? Arama motoru optimizasyonu (SEO) ve arama motoru pazarlamas\u0131 (SEM), d\u00fcnyan\u0131n en pop\u00fcler reklamc\u0131l\u0131k terimlerinden ikisidir. SEO ve SEM s\u00f6z konusu oldu\u011funda, ikisini birbirine kar\u0131\u015ft\u0131rmak olduk\u00e7a muhtemeldir. B\u00fcy\u00fck ihtimalle i\u015flevleri ayn\u0131 gibi duruyor ancak birbirinden ayr\u0131ld\u0131klar\u0131 pek \u00e7ok nokta vard\u0131r. Son zamanlarda olduk\u00e7a pop\u00fclerle\u015fen ve gittik\u00e7e daha [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO ve SEM Aras\u0131ndaki Farklar Nelerdir? | Dopinger<\/title>\n<meta name=\"description\" content=\"SEM (Search Engine Marketing] ve SEO (Search Engine Optimization) aras\u0131ndaki farklar nelerdir? 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Birbiriyle kar\u0131\u015ft\u0131r\u0131lan iki kavram ile ilgili.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/sem-ve-seo-arasindaki-farklar\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-29T14:33:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-08T07:35:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/sem-ve-seo-arasindaki-farklar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/sem-ve-seo-arasindaki-farklar#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/sem-ve-seo-arasindaki-farklar\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"SEO ve SEM Aras\u0131ndaki Farklar Nelerdir?\",\"datePublished\":\"2020-06-29T14:33:14+00:00\",\"dateModified\":\"2024-08-08T07:35:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/sem-ve-seo-arasindaki-farklar\"},\"wordCount\":1316,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/sem-ve-seo-arasindaki-farklar#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/sem-ve-seo-arasindaki-farklar.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/sem-ve-seo-arasindaki-farklar#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/sem-ve-seo-arasindaki-farklar\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/sem-ve-seo-arasindaki-farklar\",\"name\":\"SEO ve SEM Aras\u0131ndaki Farklar Nelerdir? | Dopinger\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/sem-ve-seo-arasindaki-farklar#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/sem-ve-seo-arasindaki-farklar#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/sem-ve-seo-arasindaki-farklar.jpg\",\"datePublished\":\"2020-06-29T14:33:14+00:00\",\"dateModified\":\"2024-08-08T07:35:43+00:00\",\"description\":\"SEM (Search Engine Marketing] ve SEO (Search Engine Optimization) aras\u0131ndaki farklar nelerdir? 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