{"id":15641,"date":"2022-10-10T11:27:56","date_gmt":"2022-10-10T08:27:56","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=15641"},"modified":"2024-02-09T09:53:49","modified_gmt":"2024-02-09T06:53:49","slug":"google-adsense-vs-google-ads","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/google-adsense-vs-google-ads","title":{"rendered":"Google Adsense vs Google Ads: Hangisi \u0130\u015fletmenize Daha Uygun?"},"content":{"rendered":"\n

Google Ads ve Google Adsense, \u00f6zellikle web sitesine reklam verip buradan kazan\u00e7 sa\u011flamak isteyenler i\u00e7in olduk\u00e7a \u00f6nemli iki kavramd\u0131r. Bu kavramlar, birbiri yerine ge\u00e7medi\u011fi i\u00e7in kafa kar\u0131\u015ft\u0131r\u0131rlar. \u0130kisi aras\u0131ndaki fark\u0131 \u00f6\u011frendikten sonra para kazanmak i\u00e7in bir\u00e7ok ki\u015fi \u201cGoogle Ads dan\u0131\u015fmanl\u0131\u011f\u0131\u201d<\/strong> aramaktad\u0131r. Bu iki se\u00e7enek aras\u0131ndaki farklar\u0131 \u00f6\u011frenmek istiyorsan\u0131z do\u011fru yerdesiniz. Google Adsense vs Google Ads fark\u0131n\u0131 \u00f6\u011frenmeden \u00f6nce, reklam alaca\u011f\u0131n\u0131za m\u0131 yoksa verece\u011finize mi karar vermeniz gerekir.<\/p>\n\n\n\n

E\u011fer web sitenize veya Youtube kanal\u0131n\u0131za reklam alacaksan\u0131z, Adsense kullanman\u0131z gerekmektedir. Google Ads ad\u0131 verilen hizmet ise reklam verenlere y\u00f6neliktir. Ads, ayn\u0131 zamanda Google Adwords olarak da tan\u0131mlanabilir. <\/p>\n\n\n\n

<\/span>Google Ads ile Adsense Fark\u0131<\/span><\/h2>\n\n\n\n

Adsense<\/strong>, web sitesi sahiplerinin sitelerine reklam alarak kazan\u00e7 elde etmeleri i\u00e7in son derece uygun bir programd\u0131r. Adsense hesab\u0131<\/strong> a\u00e7mak olduk\u00e7a kolayd\u0131r. Bu y\u00fczden Adsense, kolayl\u0131\u011f\u0131 ile \u00f6ne \u00e7\u0131kan bir se\u00e7enektir. Ancak kullan\u0131m zorlu\u011fu \u00e7ekenler i\u00e7in Google Ads dan\u0131\u015fmanl\u0131\u011f\u0131<\/strong> hizmetleri de mevcuttur.<\/p>\n\n\n\n

Google Adsense para kazanma<\/strong> epey yayg\u0131n bir y\u00f6ntemdir. Tercih edilmesinin bir di\u011fer sebebi de reklamlar\u0131n boyutlar\u0131n\u0131n ve bi\u00e7imlerinin ki\u015fiselle\u015ftirilebilir olmas\u0131d\u0131r. Ayr\u0131ca otomatik hedefleme ad\u0131 verilen bir \u00f6zellik sayesinde kullan\u0131c\u0131lara, onlara hitap eden reklamlar\u0131 g\u00f6sterebilirsiniz. Hatta dilerseniz web sitenizde g\u00f6sterilmesini istemedi\u011finiz reklamlar\u0131 da engelleyebilirsiniz.<\/p>\n\n\n\n

\u201c<\/strong>Google Ads<\/strong> nedir<\/strong><\/a>?\u201d<\/strong> sorusuna geldi\u011fimizde ise k\u00fc\u00e7\u00fck bir farktan s\u00f6z etmeliyiz. Google Ads, reklam verenler i\u00e7in tasarlanm\u0131\u015f bir platformdur. Web siteleri \u00fczerinden kendi i\u015fletmenizin reklam\u0131n\u0131 yapmak i\u00e7in Google Ads kullanabilirsiniz. Bu platformu bireysel olarak kullanmak pek kolay olmayabilir. Bunun i\u00e7in bir Google ADS <\/strong>Reklam Y\u00f6netimi<\/a> temin etmeniz sizin i\u00e7in en uygun se\u00e7enek olacakt\u0131r.<\/p>\n\n\n

\n
\"google<\/figure><\/div>\n\n\n

<\/span>Google Adsense Nas\u0131l Kullan\u0131l\u0131r?<\/span><\/h2>\n\n\n\n

E\u011fer Adsense \u00fczerinden reklam almay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, Google Adsense kullan\u0131m\u0131n\u0131 \u00f6\u011frenmeniz gerekmektedir. \u0130htiyac\u0131n\u0131z olan ilk \u015fey elbette bir Adsense hesab\u0131 a\u00e7ma<\/strong> i\u015flemidir. Google Ads dan\u0131\u015fmanl\u0131\u011f\u0131<\/strong> almadan bu i\u015fi yapmaya koyulduysan\u0131z, Google \u00fczerinden i\u015fleminizi ger\u00e7ekle\u015ftirebilirsiniz. Adsense hesab\u0131 a\u00e7t\u0131ktan ve etkinle\u015ftirdikten sonra reklam yay\u0131nlanmas\u0131 i\u015flemine ba\u015flayabilirsiniz.<\/p>\n\n\n\n

Adsense hesab\u0131 a\u00e7arken dikkat etmeniz gereken en \u00f6nemli husus, hesab\u0131n\u0131z\u0131n Google kullan\u0131m \u015fartlar\u0131na kar\u015f\u0131 \u00e7\u0131km\u0131yor olmas\u0131d\u0131r. Google hesap bilgilerinizle giri\u015f yapt\u0131ktan sonra hesab\u0131n\u0131zla ili\u015fkilendirdi\u011finiz web sitesinin Adsense \u015fartlar\u0131na uygun olup olmad\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. <\/p>\n\n\n\n

Hesab\u0131n\u0131z onayland\u0131\u011f\u0131 zaman yay\u0131mlanmad\u0131\u011f\u0131n\u0131z ve istedi\u011finiz reklamlar\u0131 g\u00f6r\u00fcnt\u00fcleyebilirsiniz. Bu i\u015flemden sonra reklamlar\u0131 siteye yerle\u015ftirebilir ve \u00f6deme i\u015flemi i\u00e7in gereken bilgilerinizi sa\u011flamaya ba\u015flayabilirsiniz. B\u00f6ylece Google Adsense para kazanma<\/strong> i\u00e7in gereken ad\u0131mlar\u0131 tamamlam\u0131\u015f olursunuz. <\/p>\n\n\n\n

Ek olarak Google Adsense Reklam Ayarlar\u0131 <\/a>yaz\u0131m\u0131za g\u00f6z atabilirsiniz.<\/p>\n\n\n

\n
\"youtube<\/figure><\/div>\n\n\n

YouTube Adsense<\/h3>\n\n\n\n

Sadece web sitesi \u00fczerinden de\u011fil, YouTube Adsense<\/strong> \u00fczerinden de para kazanabilirsiniz. Yani, halihaz\u0131rda video payla\u015f\u0131m\u0131 yapt\u0131\u011f\u0131n\u0131z bir YouTube kanal\u0131n\u0131z varsa, belli ba\u015fl\u0131 baz\u0131 \u015fartlar\u0131 sa\u011flad\u0131\u011f\u0131n\u0131zdan emin olduktan sonra Adsense<\/strong> ba\u015fvurusu yapabilirsiniz. YouTube videolar\u0131 \u00e7er\u00e7evesinde, videonuzdan \u00f6nce yay\u0131nlanacak olan reklamlar\u0131n geliri, size kazan\u00e7 olarak geri d\u00f6necektir. Kanal\u0131n\u0131zdan beklenen \u015fartlar \u015funlard\u0131r:<\/p>\n\n\n\n

    \n
  • 18 ya\u015f\u0131ndan b\u00fcy\u00fck olman\u0131z.<\/li>\n\n\n\n
  • Kanal i\u00e7eriklerinizin YouTube reklamc\u0131lar\u0131na uygun olmas\u0131.<\/li>\n\n\n\n
  • YouTube i\u015f orta\u011f\u0131 program\u0131n\u0131n sunuldu\u011fu \u00fclkelerde ya\u015f\u0131yor olman\u0131z.<\/li>\n\n\n\n
  • Son bir y\u0131lda minimum 4000 saatlik i\u00e7erik sunmu\u015f olman\u0131z.<\/li>\n\n\n\n
  • Minimum 1000 abonenizin olmas\u0131.<\/li>\n\n\n\n
  • Kanal\u0131n\u0131zda bir topluluk kurallar\u0131 ihtar\u0131 olmamas\u0131.<\/li>\n<\/ul>\n\n\n\n

    YouTube Adsense \u00fczerinden para kazanmak i\u00e7in yukar\u0131daki kurallar\u0131 takip etmeniz yeterlidir. Bununla birlikte etkin bir Adsense hesab\u0131<\/strong> da gerekmektedir. YouTube \u00fczerinden y\u00f6nergeleri takip ederek kolayl\u0131kla hesab\u0131n\u0131z\u0131 para kazanabilece\u011finiz bir kanal haline d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz. <\/p>\n\n\n

    \n
    \"google<\/figure><\/div>\n\n\n

    <\/span>Google Ads Nas\u0131l Kullan\u0131l\u0131r?<\/span><\/h2>\n\n\n\n

    E\u011fer reklam almaktan ziyade reklam vermekle ilgileniyorsan\u0131z, Google Ads sizin i\u00e7in do\u011fru bir se\u00e7enektir. Bu konuda yapt\u0131klar\u0131n\u0131z\u0131n do\u011fru olup olmad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in bir Google Ads dan\u0131\u015fmanl\u0131\u011f\u0131<\/strong> almay\u0131 d\u00fc\u015f\u00fcnebilirsiniz. Google Ads amac\u0131,<\/strong> web sitelerine reklam vererek i\u015fletmenizin daha \u00e7ok ki\u015fiye ula\u015fmas\u0131n\u0131 sa\u011flamakt\u0131r. Bu y\u00fczden i\u015fletmenizin b\u00fcy\u00fcmesi i\u00e7in ataca\u011f\u0131n\u0131z en do\u011fru ad\u0131mlardan birisi gerekli ara\u015ft\u0131rmalar\u0131 yapmakt\u0131r. <\/p>\n\n\n\n

    Google Ads reklam verme<\/strong> i\u015flemi olduk\u00e7a kolayd\u0131r. Ads hesab\u0131n\u0131za girdikten sonra \u201cKampanyalar\u201d k\u0131sm\u0131ndan istedi\u011finiz t\u00fcr\u00fc belirlemelisiniz. Google Ads t\u00fcrlerinden baz\u0131lar\u0131 \u015funlard\u0131r:<\/p>\n\n\n\n

      \n
    • Arama A\u011f\u0131 Reklamlar\u0131<\/strong>: Anahtar kelimeye ba\u011fl\u0131 olarak aramalarda en \u00fcstte \u00e7\u0131kman\u0131z\u0131 sa\u011flar.<\/li>\n\n\n\n
    • G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar<\/strong>: Web sitesinin bir k\u00f6\u015fesinde g\u00f6r\u00fcnt\u00fcl\u00fc olarak sitenize y\u00f6nlendirme yapar.<\/li>\n\n\n\n
    • Al\u0131\u015fveri\u015f Reklamlar\u0131<\/strong>: \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn sat\u0131n al\u0131m linkinin direkt olarak arama a\u011f\u0131nda yer almas\u0131n\u0131 sa\u011flar.<\/li>\n\n\n\n
    • Video Reklamlar<\/strong>: Youtube \u00fczerinden verilen reklamlard\u0131r.<\/li>\n<\/ul>\n\n\n\n

      Reklam vermeyi d\u00fc\u015f\u00fcnenler i\u00e7in anahtar kelime belirlemek olduk\u00e7a \u00f6nemlidir. Google Ads anahtar kelime planlay\u0131c\u0131<\/strong> bu konuda size en yard\u0131mc\u0131 olacak ara\u00e7lardan birisidir. Google\u2019\u0131n \u00fccretsiz bir hizmeti olan anahtar kelime planlay\u0131c\u0131 sayesinde sizin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc \u00f6ne \u00e7\u0131kartacak olan anahtar kelimeye kolayl\u0131kla karar verebilirsiniz. Ads dan\u0131\u015fmanl\u0131\u011f\u0131<\/strong> alarak b\u00fct\u00fcn bu konularda daha fazla bilgi sahibi olabilirsiniz.<\/p>\n\n\n\n

      <\/span>Google Adsense vs Google Adwords<\/span><\/h2>\n\n\n\n

      Adsense vs Ads k\u0131yaslad\u0131\u011f\u0131m\u0131zda k\u0131saca Google Adsense, web sitenize reklam almak i\u00e7in girmeniz gereken adrestir. Google Adwords ise Google Ads\u2019in eski ismidir. Google Ads, bir reklam veren olarak web sitelerinde \u00fcr\u00fcn\u00fcn\u00fcz\u00fc tan\u0131tmak i\u00e7in ba\u015fvurman\u0131z gereken servistir. Bu hizmeti alman\u0131n avantajlar\u0131ndan baz\u0131lar\u0131 \u015funlard\u0131r:<\/p>\n\n\n\n

        \n
      • Potansiyel m\u00fc\u015fterilere daha kolay eri\u015fim sa\u011flars\u0131n\u0131z.<\/li>\n\n\n\n
      • Kolay kullan\u0131m avantaj\u0131yla sizi kompleks men\u00fclere eri\u015fmekten kurtar\u0131r.<\/li>\n\n\n\n
      • Mobil uyumlulu\u011fu sayesinde hi\u00e7bir web sitesinin g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc bozmaz.<\/li>\n\n\n\n
      • Reklamlar\u0131 ki\u015fiselle\u015ftirmenize olanak sa\u011flar.<\/li>\n\n\n\n
      • Diledi\u011finiz \u015firketlerin web sitenize reklam yapmas\u0131n\u0131 engelleyebilirsiniz.<\/li>\n<\/ul>\n\n\n\n

        B\u00fct\u00fcn bu avantajlar, Google Ads hizmetinin sadece bir k\u0131sm\u0131n\u0131 yans\u0131t\u0131r. Google Ads dan\u0131\u015fmanl\u0131\u011f\u0131 almak<\/strong>, bu noktada sizin i\u00e7in olduk\u00e7a do\u011fru bir karar olacakt\u0131r. <\/p>\n\n\n\n

        <\/div>\n\n
        \n

        <\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/span><\/h2>\n
        \n
        \n
        \n
        \n Google Ads ile Reklam Almak \u00dccretli midir?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
        \n
        \n

        Tamamen \u00fccretsiz bir hizmettir. Google Ads kullanarak kendi web siteniz \u00fczerinden kazan\u00e7 sa\u011flaman\u0131z veya i\u015fletmenizi b\u00fcy\u00fctmeniz m\u00fcmk\u00fcnd\u00fcr.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

        \n
        \n Google Ads Kolay m\u0131?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
        \n
        \n

        Do\u011fru anahtar kelimeleri kullanarak kolayca Google Ads \u00fczerinden reklam kampanyas\u0131 y\u00fcr\u00fctebilirsiniz. Dilerseniz Google Ads dan\u0131\u015fmanl\u0131\u011f\u0131 da alabilirsiniz.\u00a0<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

        \n
        \n Google Ads T\u00fcrleri Nelerdir?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
        \n
        \n

        Google Ads \u00fczerinden verece\u011finiz reklamlar; arama a\u011f\u0131 reklamlar\u0131, g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar, video reklamlar ve al\u0131\u015fveri\u015f reklamlar\u0131 olmak \u00fczere d\u00f6rde ayr\u0131l\u0131r.\u00a0<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

        Google Ads ve Google Adsense, \u00f6zellikle web sitesine reklam verip buradan kazan\u00e7 sa\u011flamak isteyenler i\u00e7in olduk\u00e7a \u00f6nemli iki kavramd\u0131r. Bu kavramlar, birbiri yerine ge\u00e7medi\u011fi i\u00e7in kafa kar\u0131\u015ft\u0131r\u0131rlar. \u0130kisi aras\u0131ndaki fark\u0131 \u00f6\u011frendikten sonra para kazanmak i\u00e7in bir\u00e7ok ki\u015fi \u201cGoogle Ads dan\u0131\u015fmanl\u0131\u011f\u0131\u201d aramaktad\u0131r. Bu iki se\u00e7enek aras\u0131ndaki farklar\u0131 \u00f6\u011frenmek istiyorsan\u0131z do\u011fru yerdesiniz. Google […]<\/p>\n","protected":false},"author":12,"featured_media":19545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-15641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","entry"],"yoast_head":"\nGoogle Adsense vs Google Ads Fark\u0131 Nedir? | Dopinger<\/title>\n<meta name=\"description\" content=\"Web sitesine reklam verip buradan kazan\u00e7 sa\u011flamak isteyenler i\u00e7in olduk\u00e7a \u00f6nemli kavramlar olan Google Adsense vs Google Ads fark\u0131n\u0131 \u00f6\u011frenin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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