{"id":15605,"date":"2022-10-07T09:35:57","date_gmt":"2022-10-07T06:35:57","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=15605"},"modified":"2024-10-10T23:10:10","modified_gmt":"2024-10-10T20:10:10","slug":"sosyal-medya-rakip-analizi-nasil-yapilir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/sosyal-medya-rakip-analizi-nasil-yapilir","title":{"rendered":"Sosyal Medya Rakip Analizi Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p>G\u00fcn\u00fcm\u00fczde markalar aras\u0131nda \u00f6ne \u00e7\u0131kabilmenin en \u00f6nemli yollar\u0131ndan biri, rakiplerinizi yak\u0131ndan takip etmektir. Sosyal medya, bu anlamda rekabetin s\u0131k\u00e7a ya\u015fand\u0131\u011f\u0131 bir alan olarak \u00f6ne \u00e7\u0131kar. Peki, <strong>\u201cSosyal medya rakip analizi nas\u0131l yap\u0131l\u0131r?\u201d<\/strong> Bu yaz\u0131m\u0131zda, rakip analizinin \u00f6nemini ve sosyal medyada etkili bir rakip analizi yapman\u0131n ad\u0131mlar\u0131n\u0131 detayland\u0131raca\u011f\u0131z. Sosyal medya d\u00fcnyas\u0131nda rakiplerinizi nas\u0131l geride b\u0131rakabilece\u011finizi \u00f6\u011frenmek i\u00e7in okumaya devam edin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sosyal-Medya-Rakip-Analizi-Nedir\"><\/span>Sosyal Medya Rakip Analizi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Sosyal medya rakip analizi<\/strong>, markan\u0131z\u0131n sosyal platformlardaki performans\u0131n\u0131 rakiplerinizle k\u0131yaslayarak geli\u015fim f\u0131rsatlar\u0131 bulman\u0131z\u0131 sa\u011flar. Bu analiz sayesinde g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerinizi daha iyi anlayabilir ve rakiplerinizle k\u0131yaslama yaparak onlar\u0131 geride b\u0131rakmak i\u00e7in stratejiler geli\u015ftirebilirsiniz.<\/p>\n\n\n\n<p>Markan\u0131z\u0131n performans\u0131n\u0131 sekt\u00f6r liderleriyle k\u0131yaslayarak b\u00fcy\u00fcme f\u0131rsatlar\u0131 yaratabilirsiniz. Ayr\u0131ca, d\u00fc\u015f\u00fck performans g\u00f6steren stratejilerinizde de\u011fi\u015fiklikler yaparak sosyal medyada daha etkili olabilirsiniz.<\/p>\n\n\n\n<p><strong>Sosyal medya rakip analizi yaparken<\/strong> izlemeniz gereken temel ad\u0131mlar \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rakiplerinizi belirleyin<\/strong>: Sizinle ayn\u0131 sekt\u00f6rde yer alan rakiplerinizi tan\u0131mlay\u0131n.<\/li>\n\n\n\n<li><strong>Rakiplerin sosyal medya platformlar\u0131n\u0131 inceleyin<\/strong>: Hangi platformlarda aktif olduklar\u0131n\u0131 ve stratejilerini analiz edin.<\/li>\n\n\n\n<li><strong>Sosyal medya stratejinizi test edin<\/strong>: Kendi stratejinizin etkinli\u011fini ve ba\u015far\u0131s\u0131n\u0131 de\u011ferlendirin.<\/li>\n\n\n\n<li><strong>Sonu\u00e7lar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n<\/strong>: Rakiplerinizle k\u0131yaslama yaparak sosyal medya performans\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irin.<\/li>\n\n\n\n<li><strong>Sosyal tehditleri belirleyin<\/strong>: Rakiplerinizin zay\u0131f noktalar\u0131ndan yararlanarak stratejilerinizi g\u00fcncelleyin.<\/li>\n<\/ul>\n\n\n\n<p>Temel olarak bu ad\u0131mlar\u0131 incelemek ve uygulamak <strong>rakip analizi<\/strong> stratejisidir. Yaz\u0131m\u0131z\u0131n devam\u0131nda \u201c<strong>Sosyal medya<\/strong> <strong>rakip analizi nas\u0131l yap\u0131l\u0131r<\/strong>?\u201d sorusunu daha detayl\u0131 olarak inceleyece\u011fiz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/10\/sosyal-medya-rakip-analizi-nasil-yapilir-1.jpg\" alt=\"sosyal medya rakip analizi nas\u0131l yap\u0131l\u0131r\" class=\"wp-image-15662\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/10\/sosyal-medya-rakip-analizi-nasil-yapilir-1.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/10\/sosyal-medya-rakip-analizi-nasil-yapilir-1-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sosyal-Medya-Rakip-Analizi-Nasil-Yapilir\"><\/span>Sosyal Medya Rakip Analizi Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u201cSosyal medya<\/strong> <strong>rakip analizi nas\u0131l yap\u0131l\u0131r?\u201d<\/strong> konusu bir\u00e7ok i\u015fletme taraf\u0131ndan s\u0131kl\u0131kla merak edilmektedir. A\u015fa\u011f\u0131daki b\u00f6l\u00fcmden <strong>rakip analizi<\/strong> konusundaki ad\u0131mlar\u0131 inceleyebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rakiplerin Belirlenmesi<\/h3>\n\n\n\n<p><strong>Rakip belirleme<\/strong> s\u00fcrecinde, markan\u0131z\u0131n odakland\u0131\u011f\u0131 anahtar kelimeleri ara\u015ft\u0131rman\u0131z gerekir. Bu ara\u015ft\u0131rma sonucunda, sizinle rekabet i\u00e7inde olan markalar\u0131 ve hangi alanlarda \u00f6ne \u00e7\u0131kt\u0131klar\u0131n\u0131 g\u00f6rebilirsiniz. <strong>Google Adwords Anahtar Kelime Planlay\u0131c\u0131<\/strong> gibi ara\u00e7lar kullanarak markan\u0131za uygun anahtar kelimeleri belirleyebilir ve rakiplerinizi daha yak\u0131ndan tan\u0131yabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hedef Kitleyi Tan\u0131mlama<\/h3>\n\n\n\n<p><strong>Hedef kitlenizi tan\u0131mak<\/strong>, sosyal medya rakip analizi a\u00e7\u0131s\u0131ndan kritik bir ad\u0131md\u0131r. Kitlenizin hangi markalarla etkile\u015fimde bulundu\u011funu \u00f6\u011frenmek i\u00e7in <strong>Facebook Audience Insights<\/strong> ve <strong>Twitter Analytics<\/strong> gibi analiz ara\u00e7lar\u0131n\u0131 kullanabilirsiniz. Bu ara\u00e7lar, hedef kitlenizin takip etti\u011fi di\u011fer markalar\u0131 incelemenize ve rakiplerinizi daha yak\u0131ndan tan\u0131man\u0131za olanak tan\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rakipleri Ayr\u0131\u015ft\u0131rma<\/h3>\n\n\n\n<p>Rakiplerinizi belirledikten sonra <strong>rakipleri ayr\u0131\u015ft\u0131rma<\/strong> a\u015famas\u0131na ge\u00e7melisiniz. Bu ad\u0131mda, sosyal medyada en \u00e7ok rekabet i\u00e7inde oldu\u011funuz 3 ila 5 markaya odaklanman\u0131z i\u015fleri kolayla\u015ft\u0131r\u0131r. Hedeflerinize en yak\u0131n olan markalar\u0131 se\u00e7ip bu rakipler \u00fczerinde yo\u011funla\u015fmak daha verimli olacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rakipler Hakk\u0131nda Bilgi Toplamak<\/h3>\n\n\n\n<p>Rakiplerinizi belirledikten sonra onlar hakk\u0131nda veri toplamaya ba\u015flayabilirsiniz. <strong>Rakip analizi yaparken<\/strong> toplanabilecek bilgiler \u015fu \u015fekilde olabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rakiplerinizin aktif oldu\u011fu sosyal medya platformlar\u0131<\/li>\n\n\n\n<li>Takip\u00e7i say\u0131lar\u0131 ve b\u00fcy\u00fcme oranlar\u0131<\/li>\n\n\n\n<li>Takip\u00e7ilerinin hedef kitlenizle benzerli\u011fi<\/li>\n\n\n\n<li>Payla\u015f\u0131m s\u0131kl\u0131klar\u0131 ve i\u00e7erik t\u00fcrleri<\/li>\n\n\n\n<li>Etkile\u015fim oranlar\u0131<\/li>\n<\/ul>\n\n\n\n<p>Bu veriler, rakipleriniz hakk\u0131nda daha kapsaml\u0131 bilgi edinmenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/10\/swot-analizi-yapin.jpg\" alt=\"swot analizi yap\u0131n\" class=\"wp-image-15664\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/10\/swot-analizi-yapin.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/10\/swot-analizi-yapin-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">SWOT Analizi Yapmak<\/h3>\n\n\n\n<p><strong>SWOT analizi<\/strong>, sosyal medya rakip analizi s\u00fcrecinin kritik bir par\u00e7as\u0131d\u0131r. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/seo-swot-analizi\">SWOT analizi<\/a>; g\u00fc\u00e7l\u00fc y\u00f6nler, zay\u0131f y\u00f6nler, f\u0131rsatlar ve tehditler olmak \u00fczere d\u00f6rt ana bile\u015fenden olu\u015fur. G\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerinizi belirleyerek markan\u0131z\u0131n i\u00e7 analizini yapabilirsiniz. F\u0131rsatlar ve tehditler ise d\u0131\u015f etkenlerle ilgili stratejilerinizi olu\u015fturman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, Facebook&#8217;ta \u00e7ok fazla takip\u00e7iniz olabilir, ancak etkile\u015fim oran\u0131n\u0131z d\u00fc\u015f\u00fck olabilir. Bu t\u00fcr durumlar\u0131 analiz etmek, stratejinizi daha etkili hale getirir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130zlenimleri S\u00fcrekli G\u00fcncellemek<\/h3>\n\n\n\n<p>Sosyal medyada ba\u015far\u0131l\u0131 ve tan\u0131nan bir marka olarak kalabilmek i\u00e7in verileri s\u00fcrekli g\u00fcncellemek \u00f6nemlidir. <strong>Rakip analizi<\/strong> konusunda da d\u00fczenli incelemeler yaparak g\u00fcncel bilgilere ula\u015fabilirsiniz. Bu ad\u0131m\u0131 stratejinizin bir par\u00e7as\u0131 haline getirerek rekabet g\u00fcc\u00fcn\u00fcz\u00fc koruyabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sosyal-Medya-Performans-Araclari-Kullanimi\"><\/span>Sosyal Medya Performans Ara\u00e7lar\u0131 Kullan\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sosyal medya performans\u0131n\u0131z\u0131 daha do\u011fru bir \u015fekilde analiz etmek i\u00e7in \u00e7e\u015fitli ara\u00e7lar kullanabilirsiniz. <strong>Hootsuite<\/strong>, <strong>Sprout Social<\/strong> gibi sosyal medya y\u00f6netim ara\u00e7lar\u0131, payla\u015f\u0131mlar\u0131n\u0131z\u0131n etkinli\u011fini \u00f6l\u00e7menize ve rakiplerinizle k\u0131yaslaman\u0131za olanak tan\u0131r. Bu ara\u00e7lar, i\u00e7erik performans\u0131n\u0131z\u0131 ve sosyal medya stratejinizin ba\u015far\u0131s\u0131n\u0131 izlemek i\u00e7in etkili bir yoldur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rakiplerin-Sosyal-Medya-Yatirimlarini-Analiz-Etmek\"><\/span>Rakiplerin Sosyal Medya Yat\u0131r\u0131mlar\u0131n\u0131 Analiz Etmek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rakiplerinizin sosyal medya b\u00fct\u00e7elerini ve yat\u0131r\u0131m stratejilerini anlamak, rekabet avantaj\u0131 elde etmenize yard\u0131mc\u0131 olabilir. <strong>Reklam b\u00fct\u00e7eleri<\/strong>, sponsorlu i\u00e7erikler ve kampanyalar, rakiplerinizin ne kadar agresif bir strateji izledi\u011fini g\u00f6sterir. Bu t\u00fcr analizlerle, kendi sosyal medya stratejinizi daha rekabet\u00e7i hale getirebilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/10\/rakip-analizi-yaparken-dikkat-edilmesi-gerekenler-2.jpg\" alt=\"rakip analizi yaparken dikkat edilmesi gerekenler neler\" class=\"wp-image-15674\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/10\/rakip-analizi-yaparken-dikkat-edilmesi-gerekenler-2.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/10\/rakip-analizi-yaparken-dikkat-edilmesi-gerekenler-2-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rakip-Analizi-Yaparken-Dikkat-Edilmesi-Gerekenler-Nelerdir\"><\/span>Rakip Analizi Yaparken Dikkat Edilmesi Gerekenler Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rakip analizi yaparken dikkat edilmesi gereken en \u00f6nemli noktalar aras\u0131nda, rakiplerinizin <strong>dijital pazarlama stratejilerini<\/strong> incelemek yer al\u0131r. \u00d6zellikle <strong>SEO odakl\u0131 \u00e7al\u0131\u015fmalar<\/strong>, rakiplerinizin anahtar kelimeleri ve site otoritesi gibi \u00f6nemli bilgilere ula\u015fman\u0131z\u0131 sa\u011flar. Bu bilgileri kullanarak kendi sosyal medya stratejinizi olu\u015fturabilir ve rekabet avantaj\u0131 elde edebilirsiniz. SEO analiz ara\u00e7lar\u0131, bu s\u00fcre\u00e7te i\u015finizi kolayla\u015ft\u0131racakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rakip-Analizinin-Avantajlari-Nelerdir\"><\/span>Rakip Analizinin Avantajlar\u0131 Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Markas\u0131n\u0131 daha iyi noktalara ta\u015f\u0131mak isteyen her i\u015fletme <strong>rakip analizi<\/strong> yapar. Bunun sebebi rakip analizlerinin yeni fikirlerin olu\u015fmas\u0131nda olduk\u00e7a avantaj sa\u011flamas\u0131d\u0131r.&nbsp;<\/p>\n\n\n\n<p><strong>Rakip analizi<\/strong> yaparak rakibinizin projelerinin eksiklerini ve zay\u0131f y\u00f6nlerini tespit edebilirsiniz. Daha sonras\u0131nda bu eksiklikleri kendi markan\u0131zda doldurabilirsiniz. Ayr\u0131ca yeni fikirleri de kullan\u0131c\u0131lara bu \u015fekilde sunabilirsiniz. Sonu\u00e7 olarak markan\u0131z sekt\u00f6rdeki eksikli\u011fe hitap etmi\u015f olur ve daha \u00e7ok talep g\u00f6r\u00fcr.<\/p>\n\n\n\n<p><strong>Rakip analizi<\/strong> ile birlikte rakip markalar\u0131n\u0131z\u0131n g\u00fc\u00e7l\u00fc y\u00f6nlerini de g\u00f6rme f\u0131rsat\u0131 yakalars\u0131n\u0131z. Rakiplerinizin g\u00fc\u00e7l\u00fc y\u00f6nleri markan\u0131z\u0131 \u00f6ne \u00e7\u0131karmak i\u00e7in \u00f6zellikle dikkat etmeniz gereken noktalar olacakt\u0131r. E\u011fer kar\u015f\u0131n\u0131zdaki markan\u0131n g\u00fc\u00e7l\u00fc y\u00f6nlerine k\u0131yasla kendi markan\u0131z\u0131n daha iyi oldu\u011funu kan\u0131tlarsan\u0131z, daha \u00e7ok tercih edilen bir marka olaca\u011f\u0131n\u0131z kesindir. Asl\u0131nda b\u00fct\u00fcn olay da buradad\u0131r.<\/p>\n\n\n\n<p>E\u011fer sosyal medya d\u0131\u015f\u0131nda web sitenizin rakiplerini tespit etmek ve strateji geli\u015ftirmek istiyorsan\u0131z, Dopinger <a href=\"https:\/\/www.dopinger.com\/tr\/seo-analiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO Analiz Arac\u0131<\/a> ile ya da Dopinger SEO Ara\u00e7lar\u0131 aras\u0131nda yer alan &#8220;<a href=\"https:\/\/www.dopinger.com\/tr\/rakip-analizi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rakip Analiz Arac\u0131<\/a>&#8221; ile rakiplerinizi kolayl\u0131kla tespit edebilirsiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">     <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Sosyal Medya Rakip Analizi Yapmak Gerekli midir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Evet, sosyal medyada b\u00fcy\u00fcmek ve rekabette \u00f6ne \u00e7\u0131kmak isteyen her marka i\u00e7in rakip analizi yapmak gereklidir. Bu analizler, stratejilerinizi geli\u015ftirmenize yard\u0131mc\u0131 olur.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Sosyal Medya Rakip Analizine Neden \u0130htiya\u00e7 Duyulur?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Rakip analizi yapmak yaln\u0131zca rakipleri tan\u0131makla kalmaz, ayn\u0131 zamanda hedef kitlenizi de anlaman\u0131z\u0131 sa\u011flar. Hangi kitleye hitap etti\u011finizi belirlemenize ve stratejilerinizi buna g\u00f6re \u015fekillendirmenize yard\u0131mc\u0131 olur.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Rakip Analizi Yap\u0131l\u0131rken Nelere Dikkat Edilmelidir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Rakip analizi yaparken dikkat edilmesi gereken en \u00f6nemli noktalardan biri SEO\u2019dur. Rakiplerin SEO performans\u0131n\u0131 analiz etmek, anahtar kelimeler ve dijital stratejiler a\u00e7\u0131s\u0131ndan \u00f6nemli bilgiler sa\u011flar.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading3\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_3\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_3\">\n                            Rakiplerin Sosyal Medya Stratejilerini Nas\u0131l \u00d6\u011frenebilirim?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_3\" class=\"collapse\" aria-labelledby=\"heading3\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Rakiplerinizin sosyal medya stratejilerini \u00f6\u011frenmek i\u00e7in sosyal medya analiz ara\u00e7lar\u0131n\u0131 kullanabilirsiniz. Bu ara\u00e7lar, rakiplerin i\u00e7erik t\u00fcrlerini, payla\u015f\u0131m s\u0131kl\u0131klar\u0131n\u0131 ve etkile\u015fim oranlar\u0131n\u0131 incelemenizi sa\u011flar.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading4\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_4\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_4\">\n                            Sosyal Medya Rakip Analizi Ne S\u0131kl\u0131kla Yap\u0131lmal\u0131d\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n               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<svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_4\" class=\"collapse\" aria-labelledby=\"heading4\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Sosyal medya rakip analizleri d\u00fczenli olarak yap\u0131lmal\u0131d\u0131r. \u00d6zellikle ayl\u0131k veya \u00fc\u00e7 ayl\u0131k periyotlarla analiz yaparak stratejinizi g\u00fcncel tutabilir ve rakiplerinizin \u00f6n\u00fcnde kalabilirsiniz.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde markalar aras\u0131nda \u00f6ne \u00e7\u0131kabilmenin en \u00f6nemli yollar\u0131ndan biri, rakiplerinizi yak\u0131ndan takip etmektir. Sosyal medya, bu anlamda rekabetin s\u0131k\u00e7a ya\u015fand\u0131\u011f\u0131 bir alan olarak \u00f6ne \u00e7\u0131kar. Peki, \u201cSosyal medya rakip analizi nas\u0131l yap\u0131l\u0131r?\u201d Bu yaz\u0131m\u0131zda, rakip analizinin \u00f6nemini ve sosyal medyada etkili bir rakip analizi yapman\u0131n ad\u0131mlar\u0131n\u0131 detayland\u0131raca\u011f\u0131z. Sosyal medya d\u00fcnyas\u0131nda [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":19536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-15605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sosyal-medya","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sosyal Medya Rakip Analizi Nas\u0131l Yap\u0131l\u0131r? - Dopinger<\/title>\n<meta name=\"description\" content=\"Neden sosyal medya rakip analizi yapmal\u0131s\u0131n\u0131z? 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