{"id":14319,"date":"2022-08-23T11:51:04","date_gmt":"2022-08-23T08:51:04","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=14319"},"modified":"2024-02-09T09:47:43","modified_gmt":"2024-02-09T06:47:43","slug":"google-ads-kontrol-listesi","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/google-ads-kontrol-listesi","title":{"rendered":"Google Ads Kampanya Kurulumu Kontrol Listesi"},"content":{"rendered":"\n<p>Google Ads reklamlar\u0131 olu\u015fturup \u00e7evrimi\u00e7i \u015fekilde yeni m\u00fc\u015fterilere ula\u015fma imkan\u0131n\u0131 yakalamak olduk\u00e7a kolayd\u0131r. Google Ads Kampanya Kurulumu Kontrol Listesi ile bu konuda detayl\u0131ca bir \u015fekilde yard\u0131m almaya ne dersiniz? Ayr\u0131ca Google Ads\u2019nin sizler i\u00e7in uyumlulu\u011funu merak ediyorsan\u0131z ara\u015ft\u0131rmalar\u0131n\u0131za devam etmelisiniz. B\u00f6ylelikle sizlerde ilk kampanyan\u0131z\u0131 olu\u015fturma konusunda ad\u0131mlar\u0131 tamamlayarak ilerleme kaydedebilirsiniz.&nbsp; Bunu sa\u011flamak i\u00e7in Google Ads\u2019in Kampanya Kurulumu Kontrol Listesi\u2019ni yaz\u0131n\u0131n devam\u0131nda inceleyebilirsiniz.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads her ge\u00e7en g\u00fcn rekabet\u00e7ili\u011fini artt\u0131rarak kendini \u00f6n plana \u00e7\u0131karmaktad\u0131r. \u00d6zellikle reklamc\u0131l\u0131k alan\u0131nda kendini en ba\u015far\u0131l\u0131 olarak g\u00f6steren bu yol ile insanlar kampanyalar\u0131n\u0131 olduk\u00e7a karl\u0131 hale getirebilmektedir. Sizlerde kampanyalar\u0131n\u0131z\u0131 do\u011fru bir \u015fekilde olu\u015fturmak ve ziyaret\u00e7ilerinizin verim almas\u0131n\u0131 sa\u011flayabilmek i\u00e7in en g\u00fc\u00e7l\u00fc y\u00f6ntemlerden biri olan Google Ads\u2019e ba\u015fvurunuz. Pi\u015fman olmayaca\u011f\u0131n\u0131z bir deneyim i\u00e7in detaylara yaz\u0131y\u0131 inceleyerek ula\u015fmaya haz\u0131r olun!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kilavuz-Hakkinda-Bilmeniz-Gerekenler\"><\/span>K\u0131lavuz Hakk\u0131nda Bilmeniz Gerekenler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads Kampanya Kurulumu Kontrol Listesi\u2019nin detaylar\u0131n\u0131 sizlerle payla\u015fmak i\u00e7in haz\u0131rlam\u0131\u015f oldu\u011fumuz k\u0131lavuzda kampanyan\u0131n olu\u015fumu hakk\u0131nda ad\u0131mlar bulunmaktad\u0131r. Ayr\u0131ca Google Ads kampanyas\u0131ndaki hesap optimizasyonunu sa\u011flaman\u0131z i\u00e7in de detaylar bulunmaktad\u0131r. \u0130ncelemi\u015f olaca\u011f\u0131n\u0131z k\u0131lavuz sayesinde Google Ads hakk\u0131nda ipu\u00e7lar\u0131n\u0131 ve \u00f6nemli kritik noktalar\u0131 \u00f6\u011frenerek do\u011fru yap\u0131y\u0131 olu\u015fturabilece\u011finizi ke\u015ffedeceksiniz.<\/p>\n\n\n\n<p>Ayruca Google ADS konusunda birebir ve uygulamal\u0131 e\u011fitim almak isterseniz <a href=\"https:\/\/www.dopinger.com\/tr\/google-ads-egitimi\/\">Google ADS E\u011fitimi <\/a>sayfam\u0131z\u0131 ziyaret edebilirsiniz. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google-Ads-Kampanya-Kurulumu-Kontrol-Listesi-Olustururken-Dikkat-Etmeniz-Gerekenler\"><\/span>Google Ads Kampanya Kurulumu Kontrol Listesi Olu\u015ftururken Dikkat Etmeniz Gerekenler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/ads.google.com\/intl\/tr_tr\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a> Kurulumu Listesi i\u00e7in dikkat etmeniz gereken en \u00f6nemli noktalar a\u015fa\u011f\u0131da bulunmaktad\u0131r. Bu liste sayesinde Google Ads kurulumu i\u00e7in \u00f6nemli ad\u0131mlar\u0131 takip ederek verimli bir kurulum s\u00fcreci yolunda ilerleyebilirsiniz. \u0130\u015fte sizin i\u00e7in \u00f6nemli olan ad\u0131mlar bunlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u00fct\u00e7elerin ve hedeflerin belirlenmesi konusunda ne yapman\u0131z gerekti\u011fine karar vererek \u00f6nemli bir ba\u015flang\u0131\u00e7 yapabilirsiniz.<\/li>\n\n\n\n<li>Kampanyan\u0131z\u0131 olu\u015fturacak olan yap\u0131n\u0131n ki\u015fisel tercihlerinizle uyumunu belirlemelisiniz.<\/li>\n\n\n\n<li>Kampanyan\u0131n temelini olu\u015fturacak olan anahtar kelime listenizi olu\u015fturmal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n<li>Anahtar kelimelerinizin e\u015fleme t\u00fcrlerini ayarlama konusunda se\u00e7ici olmal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n<li>Potansiyel m\u00fc\u015fterilerinize y\u00f6nelik olan reklam kopyalar\u0131n\u0131 olu\u015fturmal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n<li>Google Ads\u2019in standart kampanya ayarlar\u0131n\u0131 de\u011fi\u015ftirmeye odaklanmal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n<li>\u0130nsanlar\u0131n reklamlar\u0131n\u0131za t\u0131klamas\u0131 i\u00e7in reklam uzant\u0131lar\u0131n\u0131 eklemelisiniz.<\/li>\n\n\n\n<li>Reklam i\u00e7in kullan\u0131lacak g\u00f6rseller varsa <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-resim-uzantilari-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">resim uzant\u0131lar\u0131<\/a> konusunda se\u00e7ici davranmal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n<li>Google Ads d\u00f6n\u00fc\u015f\u00fcm izleme ayar\u0131 ile kampanyan\u0131z\u0131n sonu\u00e7lar\u0131n\u0131 incelemelisiniz. Sonu\u00e7lar\u0131n analizini ger\u00e7ekle\u015ftirmek sizi bir ad\u0131m \u00f6ne ge\u00e7irecektir.<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;Dijital pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131zda <a href=\"https:\/\/www.dopinger.com\/tr\/google-reklamlari\/\">Google Ads Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> alman\u0131z reklam kampanlayalar\u0131n\u0131z\u0131 daha nitelikli ve hedefe uygun \u015fekilde y\u00fcr\u00fctmenize yard\u0131mc\u0131 olmaktad\u0131r. Google Ads kullan\u0131m\u0131 ile ger\u00e7ekle\u015ftirebilece\u011finiz b\u00fct\u00fcn reklam i\u015flemlerinizi profesyonel bir ekiple olu\u015fturun !<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/google-ads-butce.png\" alt=\"google ads b\u00fct\u00e7e\" class=\"wp-image-14951\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/google-ads-butce.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/google-ads-butce-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">1)&nbsp;B\u00fct\u00e7enizi ve Hedeflerinizi Belirlemeye \u00d6ncelik Vermelisiniz.<\/h3>\n\n\n\n<p>Google Ads kampanyas\u0131 olu\u015ftururken en \u00f6nemli ad\u0131m kampanyan\u0131n hedeflerini belirlemek olacakt\u0131r. B\u00fct\u00e7e konusunda imkanlar\u0131n\u0131z\u0131 netle\u015ftirip kampanyan\u0131z i\u00e7in planlad\u0131\u011f\u0131n\u0131z s\u00fcreyi belirleyerek ilk ad\u0131m\u0131 tamamlam\u0131\u015f olacaks\u0131n\u0131z. Kampanyan\u0131z\u0131n b\u00fct\u00e7e kontrol\u00fcn\u00fc sa\u011flamak i\u00e7in ise g\u00fcnl\u00fck b\u00fct\u00e7e ve teklif ayar\u0131n\u0131 kullanabilirsiniz. B\u00fct\u00e7e ayar\u0131nda kampanyan\u0131zda g\u00fcnl\u00fck harcanacak tutar\u0131 se\u00e7mi\u015f olacaks\u0131n\u0131z. Fakat teklif ayar\u0131nda ise terim aramas\u0131 ger\u00e7ekle\u015ftirirken reklam\u0131n\u0131zla kar\u015f\u0131la\u015f\u0131p ona t\u0131klarsan\u0131z anahtar kelime i\u00e7in bir tutar belirlemi\u015f olacaks\u0131n\u0131z.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads kampanyas\u0131 olu\u015fturma yolunda yeniyseniz i\u015fletmenize en iyi sonucu sa\u011flamak i\u00e7in genel b\u00fct\u00e7enizi kampanyalar aras\u0131nda e\u015fit bir \u015fekilde payla\u015ft\u0131rman\u0131z sizler i\u00e7in daha mant\u0131kl\u0131 olacakt\u0131r. Ayr\u0131ca Google Ads kampanyan\u0131z\u0131 farkl\u0131 hedeflerle olu\u015fturmak sizler i\u00e7in optimizasyon zorlu\u011fu olu\u015fturabilir. Bu konuda daha dikkatli ve se\u00e7ici davranman\u0131z \u00f6nerilmektedir.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2)&nbsp;Kampanya Yap\u0131s\u0131n\u0131 Ki\u015fisel Tercihlerinizle Uyumlu Hale Getirmelisiniz<\/h3>\n\n\n\n<p>Google Ads kampanya kurulumu i\u00e7in ki\u015fisel tercihlerinizin \u00f6n planda olmas\u0131 gerekmektedir. Anahtar kelimelerinizi ve reklamlar\u0131n\u0131z\u0131 belirledikten sonra kampanyalar\u0131n\u0131z\u0131 yap\u0131land\u0131rmal\u0131s\u0131n\u0131z. Bu yap\u0131land\u0131rma da dikkat etmeniz gereken nokta anahtar kelimelerin ve reklamlar\u0131n kampanyalarda, reklam gruplar\u0131nda nas\u0131l yer alaca\u011f\u0131d\u0131r. Yap\u0131land\u0131rmaya devam ederken Google Ads kampanyan\u0131z i\u00e7in reklam gruplar\u0131n\u0131n belirli bir s\u0131n\u0131rlamas\u0131 olmayacakt\u0131r. Sizlerde istedi\u011finiz kadar reklam grubu olu\u015fturabilirsiniz. Bunlar\u0131 ger\u00e7ekle\u015ftirirken reklam gruplar\u0131yla ilgili olarak reklam kopyalar\u0131n\u0131 da haz\u0131rlarsan\u0131z kontroll\u00fc bir \u015fekilde ilerleyebilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/08\/google-ads-anahtar-kelime-listesi.jpg\" alt=\"google ads anahtar kelime listesi\" class=\"wp-image-14956\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/08\/google-ads-anahtar-kelime-listesi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/08\/google-ads-anahtar-kelime-listesi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">3) Kampanyan\u0131z\u0131n Temelini Olu\u015fturacak Olan Anahtar Kelime Listenizi Olu\u015fturmal\u0131s\u0131n\u0131z<\/h3>\n\n\n\n<p>Google Ads Kampanya Kurulumu Listesi olu\u015ftururken en kritik noktalardan birisi kampanyan\u0131n temeli olan anahtar kelime listesi olacakt\u0131r. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/anahtar-kelime-analizi\" target=\"_blank\" rel=\"noreferrer noopener\">Anahtar kelime analizi<\/a> ile belirledi\u011finiz kelimeler hesab\u0131n\u0131z\u0131n yap\u0131s\u0131n\u0131 olu\u015fturarak kampanyan\u0131z\u0131 \u00f6n plana \u00e7\u0131karacak niteliklere sahip olmal\u0131d\u0131r. Bunun i\u00e7inde dikkat etmeniz gereken baz\u0131 \u00f6nemli noktalar bulunmaktad\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>\u00c7ok fazla anahtar kelime tercihinde bulunmal\u0131s\u0131n\u0131z<\/em><\/strong>: Olu\u015fturmu\u015f oldu\u011funuz reklam gruplar\u0131 i\u00e7in bir\u00e7ok anahtar kelime tercihinde bulunman\u0131z size art\u0131 puan olarak yans\u0131yacakt\u0131r. \u00d6zellikle se\u00e7mi\u015f oldu\u011funuz anahtar kelimeleriniz i\u00e7in yaz\u0131m yanl\u0131\u015flar\u0131ndan ka\u00e7\u0131nmal\u0131s\u0131n\u0131z. Anahtar kelimeleriniz i\u00e7in dilerseniz Google Ads\u2019den yararlanarak Anahtar Kelime Arac\u0131n\u0131 kullanabilirsiniz.<\/li>\n\n\n\n<li><strong><em>Reklam gruplar\u0131n\u0131 s\u0131n\u0131fland\u0131racak \u015fekilde anahtar kelimeleri grupland\u0131rabilirsiniz:<\/em><\/strong> Reklam gruplar\u0131n\u0131 s\u0131n\u0131fland\u0131rmak isteyenler i\u00e7in en mant\u0131kl\u0131 se\u00e7eneklerden birisi anahtar kelimeleri grupland\u0131rmak olacakt\u0131r. \u00d6zellikle reklam gruplar\u0131n\u0131n anahtar kelimelerle uyumlu olmas\u0131 sayesinde optimize etme konusunda zorluklarla kar\u015f\u0131la\u015fmazs\u0131n\u0131z. Se\u00e7mi\u015f oldu\u011funuz anahtar kelimelerin t\u00fcrlerine ve \u00fcr\u00fcn se\u00e7iminize ba\u011fl\u0131 olarak reklam gruplar\u0131n\u0131 b\u00f6lmeyi de unutmay\u0131n\u0131z. Genel anlamda kullanm\u0131\u015f oldu\u011funuz anahtar kelimeleri ayn\u0131 reklam gruplar\u0131nda bulundurmaman\u0131z dikkat etmeniz gereken \u00f6nemli bir noktad\u0131r.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/google-ads-eslesme-turleri.jpg\" alt=\"google ads e\u015fle\u015fme t\u00fcrleri\" class=\"wp-image-14953\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/google-ads-eslesme-turleri.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/google-ads-eslesme-turleri-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">4) Anahtar Kelimelerinizin E\u015fleme T\u00fcrlerini Ayarlama Konusunda Se\u00e7ici Olmal\u0131s\u0131n\u0131z<\/h3>\n\n\n\n<p>Google Ads\u2019de anahtar kelime e\u015fleme t\u00fcrlerini ayarlaman\u0131z sayesinde Google\u2019da hangi zaman dilimlerinde reklam\u0131n\u0131z\u0131n g\u00f6r\u00fcn\u00fcr olaca\u011f\u0131n\u0131 belirlemi\u015f olacaks\u0131n\u0131z. Bunu sa\u011flamak i\u00e7in belirli se\u00e7enekleri d\u00fczenlemeniz gerekecektir. Bu se\u00e7enekler \u015funlar olarak bilinmektedir:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Geni\u015f E\u015fleme<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/genis-eslesme-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Geni\u015f e\u015fleme<\/a> se\u00e7ene\u011fi ile se\u00e7mi\u015f oldu\u011funuz anahtar kelimelerinize ba\u011fl\u0131 olan reklamlar\u0131n\u0131z\u0131 g\u00f6r\u00fcnt\u00fcleyebilirsiniz. Bu se\u00e7enek sayesinde reklam\u0131n\u0131z\u0131 geni\u015f arama k\u0131sm\u0131nda g\u00f6r\u00fcnt\u00fclemeyi de sa\u011flayacaks\u0131n\u0131z.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Geni\u015f E\u015fleme De\u011fi\u015ftirici<\/h4>\n\n\n\n<p>Geni\u015f e\u015fleme de\u011fi\u015ftirici reklamlar\u0131 tetikleyen en \u00f6nemli se\u00e7eneklerden birisi olarak kabul edilmektedir. Bu se\u00e7enekte belirlemi\u015f oldu\u011funuz anahtar kelimenizde bulunan baz\u0131 kelimelerin \u00f6n plana \u00e7\u0131kmas\u0131n\u0131 sa\u011flayabilirsiniz. \u00d6rnek olarak anahtar kelimenizde se\u00e7mi\u015f oldu\u011funuz kelimelerin her aramada bulunmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z bu kelimelerden \u00f6nce \u2018\u2019+\u2019\u2019 i\u015fareti eklemelisiniz. Bu sayede geni\u015f e\u015fleme de\u011fi\u015ftirici ile kullan\u0131c\u0131lar\u0131n aramas\u0131nda g\u00f6r\u00fcnmesi gereken kelimeleri belirtmi\u015f olacaks\u0131n\u0131z.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">C\u00fcmle E\u015fle\u015fmesi<\/h4>\n\n\n\n<p>C\u00fcmle e\u015fle\u015fmesi se\u00e7ene\u011finde ama\u00e7 anahtar kelimenizin \u00f6nceki ve sonraki kelimelerini de i\u00e7eren aramalar\u0131 d\u00fczenlemektir. Anahtar kelimenizin ba\u015f\u0131na ve sonuna eklenen kelimelerle beraber kullan\u0131c\u0131 arama ger\u00e7ekle\u015ftirirse sizin reklam\u0131n\u0131zla kar\u015f\u0131la\u015facakt\u0131r. Bunu sa\u011flamak i\u00e7in anahtar kelimenizin etraf\u0131na \u2018\u2019t\u0131rnak i\u015fareti\u2019\u2019 eklemeniz gereklidir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Tam E\u015fleme<\/h4>\n\n\n\n<p>Tam e\u015fleme se\u00e7ene\u011finde belirlemi\u015f oldu\u011funuz anahtar kelime tam olarak aran\u0131rsa reklam\u0131n\u0131z g\u00f6z\u00fckecektir. Bunu sa\u011flamak i\u00e7in anahtar kelimenin etraf\u0131na parantez koyman\u0131z gerecektir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Negatif E\u015fle\u015fme<\/h4>\n\n\n\n<p>Negatif e\u015fle\u015fme se\u00e7ene\u011fini d\u00fczenledi\u011finizde istemedi\u011finiz kelime veya kelime \u00f6beklerinin reklam\u0131n\u0131z\u0131 etkilemesini engelleyebilirsiniz. Anahtar kelimeniz d\u0131\u015f\u0131nda baz\u0131 kelimeleri hari\u00e7 tutmak istedi\u011finizde bu kelimelerin \u00f6n\u00fcne \u2018\u2019eksi\u2019\u2019 i\u015fareti koyarsan\u0131z bu kelimeler reklam\u0131n\u0131z\u0131 tetiklemeyecektir. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/gogole-ads-reklam-uzantilari.jpg\" alt=\"google ads reklam uzant\u0131lar\u0131\" class=\"wp-image-14928\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/gogole-ads-reklam-uzantilari.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/gogole-ads-reklam-uzantilari-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">5) Potansiyel M\u00fc\u015fterilerinize Y\u00f6nelik Olan Reklam Kopyalar\u0131n\u0131 Olu\u015fturmal\u0131s\u0131n\u0131z<\/h3>\n\n\n\n<p>Potansiyel m\u00fc\u015fterilerinize y\u00f6nelik olacak \u015fekilde reklam kopyalar\u0131 olu\u015fturman\u0131z onlar\u0131 kendinize \u00e7ekmenizi sa\u011flayacakt\u0131r. Unutmay\u0131n\u0131z ki m\u00fc\u015fterilerinize hitap edecek olan reklam kopyalar\u0131n\u0131 olu\u015fturmaya \u00f6zen g\u00f6stermelisiniz.<\/p>\n\n\n\n<p>Bunu sa\u011flamak i\u00e7in de yapman\u0131z gereken en \u00f6nemli noktalardan birisi ise belirli ad\u0131mlar\u0131 izlemeniz olacakt\u0131r. Bu ad\u0131mlar sayesinde potansiyel m\u00fc\u015fterilerinizin ilgisini \u00e7ekmeye haz\u0131r olun!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklam metinlerinin hepsinde anahtar kelimeleri kullanman\u0131z sayesinde insanlar reklamlar\u0131n\u0131za t\u0131klamay\u0131 tercih edecektir. Sizlerde reklam metinlerinizi optimize ederek kampanya, \u00fcr\u00fcn ve anahtar kelime gibi tercihlerinizde d\u00fczenlemelerinizi ger\u00e7ekle\u015ftiriniz.<\/li>\n\n\n\n<li>Yapm\u0131\u015f oldu\u011funuz t\u00fcm reklam gruplar\u0131nda belirli a\u00e7\u0131l\u0131\u015f sayfalar\u0131 tercih ederseniz insanlar\u0131n ilgisini \u00e7ekebilirsiniz. Yeni a\u00e7\u0131l\u0131\u015f sayfalar\u0131 sayesinde reklamlar\u0131n\u0131za t\u0131klayan kullan\u0131c\u0131lar en ba\u015far\u0131l\u0131 a\u00e7\u0131l\u0131\u015f sayfalar\u0131 ile kar\u015f\u0131lacaklard\u0131r.<\/li>\n\n\n\n<li>Reklam metinlerinizi optimize etmek sayesinde se\u00e7mi\u015f oldu\u011funuz reklam metinlerinin reklam guplar\u0131yla olan uyumlulu\u011funu g\u00f6zlemleyebilirsiniz. Reklam grubu ba\u015f\u0131na tercih edece\u011finiz reklam metinlerinin birden fazla olmas\u0131 sizin i\u00e7in denemeyi sa\u011flaman\u0131n en iyi yollar\u0131ndan biri olacakt\u0131r.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6)&nbsp;Google Ads\u2019in Standart Kampanya Ayarlar\u0131n\u0131 De\u011fi\u015ftirmeye Odaklanmal\u0131s\u0131n\u0131z<\/h3>\n\n\n\n<p>Google Ads\u2019in standart kampanya ayarlar\u0131 kampanyalar\u0131n\u0131z i\u00e7in en iyi verimlili\u011fi size sunmayabilir. Bu nedenle sizlerde kampanyan\u0131z\u0131 ba\u015flatmadan \u00f6nce baz\u0131 de\u011fi\u015fiklikler ger\u00e7ekle\u015ftirerek Google Ads Kampanya Kurulumu\u2019nu en iyi d\u00fczeyde haz\u0131rlayabilirsiniz. Bunu ger\u00e7ekle\u015ftirmek i\u00e7in tercih edebilece\u011finiz de\u011fi\u015fiklikler \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Kampanyan\u0131z\u0131 \u2018\u2019Yaln\u0131zca Arama A\u011f\u0131\u2019\u2019 olarak se\u00e7melisiniz: <\/em><\/strong>Kampanyan\u0131z\u0131 haz\u0131rlad\u0131ktan sonra yaln\u0131zca arama a\u011f\u0131nda bulunman\u0131z gereklidir. Bunun yerine g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 tercih ederseniz istedi\u011finiz verimlili\u011fe ula\u015famazs\u0131n\u0131z.<\/li>\n\n\n\n<li><strong><em>Arama orta\u011f\u0131n\u0131 devre d\u0131\u015f\u0131n\u0131 b\u0131rak\u0131n\u0131z<\/em><\/strong>: Arama ortaklar\u0131n\u0131 tercih etmeniz d\u00fc\u015f\u00fck bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 ortaya \u00e7\u0131karabilir. Bu se\u00e7ene\u011fi dilerseniz sonradan a\u00e7abilirsiniz.<\/li>\n\n\n\n<li><strong><em>Mobil teklif ayarlamalar\u0131n\u0131z\u0131 y\u00fczde y\u00fcz olacak \u015fekilde ayarlamal\u0131s\u0131n\u0131z: <\/em><\/strong>Mobil cihazlar\u0131n neden oldu\u011fu d\u00fc\u015f\u00fck d\u00f6n\u00fc\u015f\u00fcm oran\u0131ndan kurtulmak i\u00e7in bu se\u00e7ene\u011fi kapayabilirsiniz. E\u011fer isterseniz farkl\u0131 kampanyalarda bu se\u00e7ene\u011fi a\u00e7arak mobil cihazlar\u0131 hedefleyecek \u015fekilde ilerleyebilirsiniz.<\/li>\n\n\n\n<li><strong><em>Reklam rotasyonunda s\u00fcresiz d\u00f6n\u00fc\u015f\u00fcml\u00fc yay\u0131nlama se\u00e7ene\u011fini tercih etmelisiniz:<\/em><\/strong> Reklamlar\u0131n\u0131z\u0131 optimize etmeyi ger\u00e7ekle\u015ftirmek ve en verimli verileri elde edebilmek i\u00e7in reklam rotasyonunuz 50\/50\u2019ye b\u00f6l\u00fcnecektir.<\/li>\n\n\n\n<li><strong><em>Dil hedeflemelerinizle uygun dil se\u00e7imi yapmal\u0131s\u0131n\u0131z: <\/em><\/strong>Kampanyan\u0131z i\u00e7in sa\u011flayaca\u011f\u0131n\u0131z reklamlar\u0131n ve web sitenizin dilini se\u00e7melisiniz.<\/li>\n\n\n\n<li><strong><em>Reklamlar\u0131n\u0131z i\u00e7in konum se\u00e7melisiniz<\/em><\/strong>: Reklamlar\u0131n\u0131z\u0131n g\u00f6r\u00fcnt\u00fclenmesini istedi\u011finiz konumu se\u00e7meniz gereklidir. Bu nedenle Google\u2019\u0131n arama hacminde ya\u015fanacak olan azalma nedeniyle geni\u015f bir alan\u0131 hedeflemeniz sayesinde reklam\u0131n\u0131z\u0131n \u00fcst s\u0131ralarda g\u00f6r\u00fcnt\u00fclenmesini sa\u011flayabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7) \u0130nsanlar\u0131n Reklamlar\u0131n\u0131za T\u0131klamas\u0131 \u0130\u00e7in Reklam Uzant\u0131lar\u0131n\u0131 Eklemelisiniz<\/h3>\n\n\n\n<p>Reklam uzant\u0131lar\u0131n\u0131n \u00fccretsiz olmas\u0131 nedeniyle reklam\u0131n\u0131za bu uzant\u0131lar\u0131 y\u00fcklemeniz kampanyan\u0131z i\u00e7in olduk\u00e7a etkili olacakt\u0131r. Reklam\u0131n\u0131z\u0131n arama motorunda daha fazla g\u00f6r\u00fcnt\u00fclenmesi sayesinde kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekmi\u015f olacaks\u0131n\u0131z. Ayr\u0131ca kullan\u0131c\u0131lar di\u011fer reklamlara g\u00f6re sizin reklam\u0131n\u0131za t\u0131klamay\u0131 tercih edecektir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklam uzant\u0131lar\u0131n\u0131n hepsinin sizin reklamlar\u0131n\u0131z i\u00e7in ge\u00e7erli olmas\u0131 m\u00fcmk\u00fcn olmayabilir. Fakat tercih edece\u011finiz site ba\u011flant\u0131 uzant\u0131lar\u0131 veya a\u00e7\u0131klama metni uzant\u0131lar\u0131n\u0131 kullanarak bu durumu en iyi \u015fekilde y\u00f6netebilirsiniz. Reklam uzant\u0131lar\u0131n\u0131z\u0131 d\u00fczenlemeniz kampanyalar\u0131n\u0131zda olumlu bir etki yaratacakt\u0131r.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8) Google Ads D\u00f6n\u00fc\u015f\u00fcm \u0130zleme Ayar\u0131 ile Kampanyan\u0131z\u0131n Sonu\u00e7lar\u0131n\u0131 \u0130ncelemelisiniz<\/h3>\n\n\n\n<p>Google Ads Kampanya Olu\u015fturma Rehberi\u2019nde g\u00f6z \u00f6n\u00fcne \u00e7\u0131kan en \u00f6nemli ve kritik noktalardan birisi de kampanya sonu\u00e7lar\u0131n\u0131n incelenmesidir.&nbsp; \u00d6zellikle kampanyalar\u0131n ka\u00e7 g\u00f6sterim ald\u0131\u011f\u0131, t\u0131klama oranlar\u0131, harcamalar, potansiyel m\u00fc\u015fteri say\u0131s\u0131 gibi detaylara eri\u015fim sa\u011flamak i\u00e7in inceleme yapmak gerekli olacakt\u0131r. Verilerin analiz edilmesi sonucunda kampanyalar\u0131n verimlili\u011finin artt\u0131r\u0131lmas\u0131 olduk\u00e7a m\u00fcmk\u00fcn olacakt\u0131r. Bu nedenle bunu sa\u011flamak i\u00e7in <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-donusum-kurulumu-nasil-yapilir\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00f6n\u00fc\u015f\u00fcm kurulumu<\/a> yapmal\u0131s\u0131n\u0131z. Kampanyalar ba\u015flad\u0131ktan sonra t\u00fcm veriler otomatik olacak \u015fekilde kontrol panelinde g\u00f6z\u00fckecektir. Bu sayede sizlerde sonu\u00e7lar\u0131 \u00f6l\u00e7erek detayl\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 y\u00f6nlendirebilirsiniz.<\/p>\n\n\n\n<p><strong><em>Bu konuda tercih edilebilecek olan iki y\u00f6ntem bulunmaktad\u0131r:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads D\u00f6n\u00fc\u015f\u00fcm \u0130zleme Kodunu Kullanmay\u0131 Tercih Etmek:<\/strong> Sizlerde d\u00f6n\u00fc\u015f\u00fcm izleme kodunu kullanman\u0131z sayesinde Google Ads kampanyas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131n analizlerine ula\u015fabilirsiniz. B\u00f6ylelikle d\u00f6n\u00fc\u015f\u00fcm izleme koduyla beraber d\u00f6n\u00fc\u015f\u00fcm\u00fcn tamamland\u0131\u011f\u0131ndan haberdar da olabilirsiniz.<\/li>\n\n\n\n<li><strong>Google Analytics \u0130zleme Kodu \u0130le \u0130statikleri \u00d6l\u00e7ebilirsiniz<\/strong>: Google Analytics, t\u00fcm web siteleri i\u00e7in olu\u015fturulmu\u015f bir yaz\u0131l\u0131md\u0131r. Bu yaz\u0131l\u0131m program\u0131n\u0131n \u00fccretsiz olmas\u0131 sayesinde t\u00fcm web sitelerindeki istatistikler rahatl\u0131kla \u00f6l\u00e7\u00fclebilmektedir. Sizlerde web siteniz i\u00e7in olu\u015fturaca\u011f\u0131n\u0131z Google Analytics sayesinde web sitenizde bulunan istatistikleri detayl\u0131 bir \u015fekilde \u00f6l\u00e7ebilirsiniz.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/08\/google-ads-optimizasyon.jpg\" alt=\"google ads optimizasyon\" class=\"wp-image-14955\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/08\/google-ads-optimizasyon.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/08\/google-ads-optimizasyon-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google-Ads-Ipuclarini-Takip-Ederek-En-Basarili-Optimizasyonu-Saglayin\"><\/span>Google Ads \u0130pu\u00e7lar\u0131n\u0131 Takip Ederek En Ba\u015far\u0131l\u0131 Optimizasyonu Sa\u011flay\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads yard\u0131m\u0131 ile web sitenizin reklamlar\u0131n\u0131n ve kampanya kurulumu kontrol listesinin ba\u015far\u0131ya eri\u015fmesini istiyorsan\u0131z baz\u0131 ipu\u00e7lar\u0131n\u0131 takip etmeniz olduk\u00e7a \u00f6nemlidir. Bu ipu\u00e7lar\u0131 sayesinde reklamlar\u0131n\u0131z\u0131 \u00f6n plana \u00e7\u0131kartarak Google Ads kontrol listesini ba\u015far\u0131l\u0131 bir \u015fekilde uygulam\u0131\u015f olursunuz. A\u015fa\u011f\u0131da tercih edebilece\u011finiz baz\u0131 ipu\u00e7lar\u0131 bulunmaktad\u0131r. Bu ipu\u00e7lar\u0131n\u0131 inceleyerek sizlerde ayarlamalar\u0131n\u0131z\u0131 ger\u00e7ekle\u015ftirebilirsiniz:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Maliyeti y\u00fcksek olan anahtar kelimelerin kullan\u0131m\u0131n\u0131 durdurman\u0131z sayesinde reklamlar\u0131n\u0131zla ilgilenmeyen kullan\u0131c\u0131lardan kurtulabilirsiniz.<\/li>\n\n\n\n<li>Kampanyan\u0131z\u0131n sonucunun d\u00fc\u015f\u00fck olmas\u0131n\u0131 istemiyorsan\u0131z kalite puan\u0131 d\u00fc\u015f\u00fck olan anahtar kelime kullan\u0131m\u0131ndan ka\u00e7\u0131nmal\u0131s\u0131n\u0131z. Kalite puan\u0131n\u0131z\u0131 artt\u0131rma y\u00f6n\u00fcnde sa\u011flayaca\u011f\u0131n\u0131z d\u00f6n\u00fc\u015f\u00fcm i\u00e7ermeyen anahtar kelimeleri kullanmaman\u0131z sayesinde ilerleme kaydedebilirsiniz.<\/li>\n\n\n\n<li>T\u0131klama oranlar\u0131 incelendi\u011finde en az t\u0131klama oran\u0131na sahip olan anahtar kelimeleri kullanmaktan vazge\u00e7ebilirsiniz.<\/li>\n\n\n\n<li>Anahtar kelimelerinizde tercih edece\u011finiz fazlal\u0131k oran\u0131 sayesinde eri\u015fiminizi geni\u015fletmeniz m\u00fcmk\u00fcn olacakt\u0131r. Fakat bu anahtar kelimelerin reklam ile ilgisine yaz\u0131m yanl\u0131\u015f\u0131na sahip olmamas\u0131na olduk\u00e7a dikkat etmelisiniz.<\/li>\n\n\n\n<li>Daha y\u00fcksek t\u0131klama oranlar\u0131 elde etmek isteyenler i\u00e7in PPC kampanyalar\u0131n\u0131n bitlerini ve par\u00e7alar\u0131n\u0131 test etmeye \u00f6zen g\u00f6stermelisiniz.<\/li>\n\n\n\n<li>Google Ads sayesinde otomatik bir \u015fekilde teklif stratejilerinden yararlanabilirsiniz. Teklif stratejileri kullan\u0131m\u0131 sayesinde anahtar kelimelerin teklifi i\u00e7in Google algoritmas\u0131 kullan\u0131lmaktad\u0131r.<\/li>\n\n\n\n<li>Arama sorgular\u0131n\u0131n izlenmesi sayesinde reklam\u0131n\u0131z i\u00e7in alakas\u0131z arama sorgular\u0131ndan kurtulman\u0131z m\u00fcmk\u00fcn olacakt\u0131r. Gerekli filtrelemeyi sa\u011flayarak negatif anahtar kelime tespitinde bulunabilirsiniz.<\/li>\n\n\n\n<li>Markal\u0131 anahtar kelimeleri tercih etmeniz sayesinde daha y\u00fcksek bir kalite puan\u0131 elde edebilirsiniz.<\/li>\n\n\n\n<li>PPC\u2019ye \u00f6zg\u00fc olacak bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 sayesinde potansiyel m\u00fc\u015fterilerinizin ayr\u0131nt\u0131lar\u0131n eri\u015febilirsiniz. \u0130deal bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 olu\u015fturarak kullan\u0131c\u0131lar\u0131n\u0131z\u0131n dikkatini \u00e7ekebilirsiniz.<\/li>\n\n\n\n<li>Google Benim \u0130\u015fletmem giri\u015fi ile Google Ads\u2019e ba\u011flanma ger\u00e7ekle\u015ftirebilirsiniz.<\/li>\n\n\n\n<li>\u0130\u015fletmenizle ilgili olarak her \u015feyin takibini en iyi \u015fekilde ger\u00e7ekle\u015ftirmelisiniz. Bu takip sayesinde optimizasyon konusunda bir s\u0131k\u0131nt\u0131 ile kar\u015f\u0131la\u015fmazs\u0131n\u0131z. Ayr\u0131ca potansiyel m\u00fc\u015fterileriniz hakk\u0131nda bilgilendirmelere en \u00fcst d\u00fczeyde sahip olmay\u0131 da ba\u015farabilirsiniz.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Google Ads Kampanya Kurulumu Kontrol Listesi \u0130\u00e7in En Dikkat Edilmesi Gereken Nokta Nedir?<\/h3>\n\n\n\n<p>Google Ads kampanya kurulumu olu\u015ftururken kampanyan\u0131n yap\u0131s\u0131 olduk\u00e7a \u00f6nemli olacakt\u0131r. Kampanyada ki\u015fisel tercihlerin \u00f6n planda olmas\u0131 sayesinde kullan\u0131c\u0131lar\u0131n\u0131z i\u00e7in verimlili\u011fi sa\u011flayabilirsiniz. Ayr\u0131ca tercih edece\u011finiz reklam gruplar\u0131 ve kampanyalar\u0131n yap\u0131land\u0131rmalar\u0131nda analizlere \u00f6nem verip t\u00fcm detaylara dikkat edecek \u015fekilde \u00e7al\u0131\u015fma s\u00fcrd\u00fcrmeniz sayesinde Google Ads kampanya kurulumunu ba\u015far\u0131 ile ger\u00e7ekle\u015ftirmeniz m\u00fcmk\u00fcn olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google-Ads-Gunluk-Kontrol-Listesi\"><\/span>Google Ads G\u00fcnl\u00fck Kontrol Listesi <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dopinger Digital Pazarlama uzman\u0131m\u0131z taraf\u0131ndan haz\u0131rlanan<strong> g\u00fcnl\u00fck ads kontrol listesi <\/strong>a\u015fa\u011f\u0131dad\u0131r. Burada yer alan ad\u0131mlar\u0131 her g\u00fcn kampanyalar\u0131n\u0131z i\u00e7in tekrar etmeniz, Ads uzman\u0131m\u0131z taraf\u0131ndan \u00f6nerilmektedir; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00fcnl\u00fck Harcanan B\u00fct\u00e7e<\/li>\n\n\n\n<li>D\u00f6n\u00fc\u015f\u00fcmler<\/li>\n\n\n\n<li>G\u00f6sterim ve T\u0131klama Oran\u0131<\/li>\n\n\n\n<li>T\u0131klama Ba\u015f\u0131na Maliyet<\/li>\n\n\n\n<li>Anahtar Kelime Durumlar\u0131 (E\u015flemeler)<\/li>\n\n\n\n<li>Optimizasyon \u00d6nerileri ( \u00d6rne\u011fin: Mobil Uyumluluk )<\/li>\n\n\n\n<li>Arama Terimleri Reklamlar\u0131n puan\u0131 (Bu ad\u0131mda; \u0130yi olmayan ba\u015fl\u0131klar, A\u00e7\u0131klamalar ve G\u00f6rselleri de\u011fi\u015ftirmek gibi aksiyonlar al\u0131nabilir.)<\/li>\n<\/ul>\n\n\n\n<p>G\u00fcnl\u00fck kontrollerinizin \u00f6nemini biraz daha detayland\u0131rmak gerekirse,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u00fct\u00e7enizi Kontrol Edin :<\/strong> Hesab\u0131n\u0131zdaki b\u00fct\u00e7eyi d\u00fczenli olarak kontrol edin. Kontrolleriniz do\u011frultusunda b\u00fct\u00e7enizi a\u015ft\u0131\u011f\u0131n\u0131z\u0131 fark ederseniz, maliyetinizi azaltman\u0131z gerekebilir. Ayn\u0131 durum tam tersi \u015fekilde de ger\u00e7ekle\u015febilir. T\u0131klanma maliyetlerinizin analizini yap\u0131n. Reklamlardaki a\u00e7\u0131k artt\u0131rma stratejilerinden do\u011fru \u015fekilde faydalanabilirsiniz. Bu sayede b\u00fct\u00e7enize uyumlu olarak \u015fekilde teklif kampayalar\u0131 olu\u015fturabilirsiniz ve de\u011fi\u015fiklikler yapabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00f6n\u00fc\u015f\u00fcmleri D\u00fczenli Bir \u015eekilde \u0130zleyin :<\/strong> D\u00f6n\u00fc\u015f\u00fcmlerinizi g\u00fcnl\u00fck d\u00fczenli bir \u015fekilde izlemek ilerleyen zamanlarda yapaca\u011f\u0131n\u0131 stratejileriniz i\u00e7in erkenden fikir sahibi olman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Bu sayede d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 artt\u0131rmak i\u00e7in yapabilece\u011finiz her t\u00fcrden iyile\u015ftirmeyi planlam\u0131\u015f olursunuz.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hedefleme Ayarlar\u0131n\u0131z\u0131 Kontrol Etmeyi Unutmay\u0131n :<\/strong> Hedefleme ayarlar\u0131n\u0131z\u0131 g\u00fcnl\u00fck \u015fekilde kontrol etmek reklam kampanyan\u0131z\u0131n ama\u00e7lad\u0131\u011f\u0131n\u0131z do\u011fru hedef kitlesine ula\u015fmas\u0131na yard\u0131mc\u0131 olacakt\u0131r. Kontrollerinizi d\u00fczenli yapmak bu konuda daha emin ad\u0131mlarla ilerlemenize yard\u0131mc\u0131 olur. Do\u011fru hedeflemeyi yaparken, konum, demografik bilgiler veya kitlenizin ilgi alanlar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Anahtar Kelimelerinizi Kontrol Edin :<\/strong> Kampanyan\u0131z i\u00e7in belirlemi\u015f oldu\u011funuz anahtar kelime listenizi her g\u00fcn d\u00fczenli kontrol edin. Kontrolleriniz do\u011frultusunda yeni anahtar kelimeler ekleyebilir ve eskilerini \u00e7\u0131kartabilirsiniz. Negatif anahtar kelimelerden olu\u015fan bir liste \u00e7\u0131kart\u0131p d\u00fczenli g\u00fcncellemek fazlas\u0131yla \u00f6nem arz etmektedir.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reklam Metinlerinizi D\u00fczenli Olarak Kontrol Edin :<\/strong> Kampanyalar\u0131n\u0131z i\u00e7in yazm\u0131\u015f oldu\u011funuz reklam metinlerinizin g\u00fcndelik \u015fekilde g\u00fcncel oldu\u011fundan emin olun. Yapaca\u011f\u0131n\u0131z g\u00fcnl\u00fck kontrol i\u00e7erisinde olas\u0131 bir yaz\u0131m yanl\u0131\u015f\u0131 veya hata varsa d\u00fczeltebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kampanyalar\u0131n\u0131z\u0131n Performans\u0131n\u0131 Takip Edin :<\/strong> Olu\u015fturmu\u015f oldu\u011funu kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 d\u00fczenli olarak g\u00f6zlemleyin. Kampanyalar\u0131n\u0131z hangi alanlarla ba\u015far\u0131 elde etmi\u015f, veya hangi alanlarda kampanyay\u0131 iyile\u015ftirmek i\u00e7in \u00e7al\u0131\u015fmalara ihtiyac\u0131n\u0131z var oldu\u011funu g\u00f6sterir. Bu sayede raporlar\u0131n\u0131z\u0131 haz\u0131rlay\u0131p geli\u015ftirme stratejilerinize ba\u015flayabilirsiniz. Bu noktada Google Analytics hesab\u0131n\u0131z\u0131 entegrasyon i\u015flemine alarak kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 \u00e7ok daha ayr\u0131nt\u0131l\u0131 bir \u015fekilde g\u00f6zlemle f\u0131rsat\u0131 bulabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reklam Gruplar\u0131n\u0131z\u0131n Kontrol\u00fcn\u00fc Yap\u0131n :<\/strong> Reklam gruplar\u0131n\u0131z\u0131n do\u011fru \u015fekilde yap\u0131land\u0131r\u0131ld\u0131\u011f\u0131ndan emin olmak i\u00e7in g\u00fcnl\u00fck takibini mutlaka yap\u0131n. Her bir reklam grubu i\u00e7in <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-reklam-ozellestirici-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">\u00f6zelle\u015ftirilmi\u015f reklam<\/a> metinlerine sahip oldu\u011funuzdan emin olun. Reklam gruplar\u0131n\u0131z i\u00e7erisinde kullanmaya karar verdi\u011finiz anahtar kelimeler ve bu kelimelerin yazm\u0131\u015f oldu\u011funuz reklam metinleri ile uyumuna dikkat etmeniz gerekti\u011fini unutmay\u0131n.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rakiplerinizi \u0130zleyin ve Analiz Edin :<\/strong> Sekt\u00f6r\u00fcn\u00fcz i\u00e7erisinde bulunan rakiplerinizin reklam kampanyalar\u0131 ve stratejilerini takip edin. Bu rekabet ortam\u0131nda size avantaj sa\u011flayabilecek yeni ve farkl\u0131 f\u0131rsatlara denk gelmeniz ve reklam kampanyan\u0131z\u0131 \u00f6ne \u00e7\u0131karman\u0131z olas\u0131d\u0131r.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kontrol-Edilmesi-Gereken-Teknik-Veriler\"><\/span>Kontrol Edilmesi Gereken Teknik Veriler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads paneli i\u00e7erisinden ula\u015fabilece\u011finiz baz\u0131 teknik veriler mevcut. Bu teknik veriler sizlere reklam kampanyan\u0131z\u0131 takip etme, fikir verme ve stratejilerinizi geli\u015ftirme noktas\u0131ndan fazlas\u0131 ile yararl\u0131 olacak niteliktedir. <\/p>\n\n\n\n<p>Bu teknik verileri \u015fu \u015fekilde s\u0131ralayabiliriz :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kalite Puan\u0131 :<\/strong> Kalite puan\u0131n\u0131 1-10 puan aras\u0131 bir s\u0131ralama sisteminde anahtar kelimeleriniz ile arama yapan kullan\u0131c\u0131lar\u0131n reklam kampanyalar\u0131n\u0131zda elde etti\u011fi deneyim olarak ifade edebiliriz. Bu puan sayfalar\u0131n\u0131z\u0131n potansiyel m\u00fc\u015fterileriniz i\u00e7in ne kadar yeterli oldu\u011funu sizlere sunmaktad\u0131r. Kalite puan\u0131n\u0131 d\u00fczenli kontrol ederek reklam stratejiniz \u00fczerinde raporlamalar olu\u015fturabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Beklenen T\u0131klama Oran\u0131 ( TO ) : <\/strong>Olu\u015fturmu\u015f oldu\u011funuz reklam kampanyas\u0131n\u0131n t\u0131klanma olas\u0131l\u0131\u011f\u0131n\u0131 ifade etmektedir. Bu oran sizlere se\u00e7mi\u015f oldu\u011funu anahtar kelimenizin reklam kampanyan\u0131za hedeflenen t\u0131klanmay\u0131 sa\u011flay\u0131p sa\u011flayamayaca\u011f\u0131n\u0131 \u00f6n g\u00f6stermektedir. <strong>Ortalaman\u0131n \u00fcst\u00fcnde<\/strong>, <strong>ortalama<\/strong> veya <strong>ortalaman\u0131n alt\u0131nda<\/strong> gibi \u00fc\u00e7 durum s\u00f6z konusudur. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reklam Alaka D\u00fczeyi :<\/strong> Reklam alaka d\u00fczeyi, anahtar kelimelerinizin reklam\u0131n\u0131z ile i\u015fle\u015fme seviyesini belirlemektedir. Olu\u015fturmu\u015f oldu\u011funuz reklam\u0131n kalite d\u00fczeyinin di\u011fer reklam veren ki\u015filere k\u0131yasla ne d\u00fczeyde oldu\u011funu konusunda sizlere veri sunan bir te\u015fhis arac\u0131 olarak tan\u0131mlayabiliriz. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sayfa A\u00e7\u0131l\u0131\u015f Deneyimi :<\/strong> Bu \u00f6l\u00e7\u00fcm tipi kullan\u0131c\u0131lar\u0131n reklam\u0131n\u0131za t\u0131klad\u0131ktan sonra ne kadar alakal\u0131 veya yararl\u0131 olabilece\u011fini tahmin etmek \u00fczere geli\u015ftirilmi\u015f bir Google Ads \u00f6zelli\u011fidir. Kulland\u0131\u011f\u0131n\u0131z anahtar kelimeler sayfa ile ne kadar alakal\u0131 ? Sayfa genel kullan\u0131c\u0131 kitlesi i\u00e7in iyi bir bi\u00e7imde d\u00fczenlenmi\u015f mi ? Metin kullan\u0131c\u0131lar\u0131n arama niyeti ile e\u015fle\u015fiyor mu ? gibi sorular\u0131n cevaplar\u0131n\u0131 bulabilir ve bir uyumsuzluk seziyor iseniz reklam kampanyan\u0131zda de\u011fi\u015fiklikler yapabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Arama A\u011f\u0131 G\u00f6sterim Paylar\u0131 ( GP )<\/h3>\n\n\n\n<p>Arama a\u011f\u0131 g\u00f6sterim pay\u0131, reklam\u0131n\u0131z\u0131n arama a\u011f\u0131nda alm\u0131\u015f oldu\u011fu g\u00f6sterim say\u0131s\u0131 ile tahmini olarak elde edece\u011fi arama oran\u0131n\u0131n b\u00f6l\u00fcnmesi ile elde edebilece\u011finiz veriye denmektedir. Bu veri sayesinde d\u00fczenli kontrollerinizi yaparken reklam kampanyan\u0131z hakk\u0131nda fikir sahibi olman\u0131za ve iyile\u015ftirme planlamalar\u0131n\u0131z\u0131n \u015fekillenmesinde pay sahibidir.<\/p>\n\n\n\n<p>Arama a\u011f\u0131 pay g\u00f6sterim t\u00fcrleri ise \u015fu \u015fekildedir :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Arama A\u011f\u0131 Kaybedilen GP (S\u0131ralama) :<\/strong> Reklamlar\u0131n\u0131z\u0131n d\u00fc\u015f\u00fck reklam s\u0131ralamas\u0131 i\u00e7erisinde yer almas\u0131 dolay\u0131s\u0131 ile yer almamas\u0131 durumudur bu g\u00f6sterim pay\u0131, d\u00fc\u015f\u00fck g\u00f6sterim pay\u0131na yol a\u00e7an verileri sizlere sunmaktad\u0131r.<\/li>\n\n\n\n<li><strong>Arama A\u011f\u0131 Kaybedilen GP ( B\u00fct\u00e7e ) :<\/strong> Bu veri de\u011feri reklam\u0131n\u0131z\u0131n d\u00fc\u015f\u00fck b\u00fct\u00e7e dolay\u0131s\u0131 ile g\u00f6sterim pay\u0131n\u0131n kesilmesi y\u00fczdesidir. Yani g\u00fcnl\u00fck b\u00fct\u00e7eniz t\u00fckenir ise olu\u015fturmu\u015f oldu\u011funuz reklam kampanyas\u0131n\u0131n m\u00fc\u015fterileri aramalar\u0131nda %20 de\u011ferine d\u00fc\u015ft\u00fc\u011f\u00fc takdirde reklam\u0131n\u0131z\u0131n g\u00f6sterilmedi\u011fini sizlere belirtmektedir.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Arama A\u011f\u0131 Tam E\u015fle\u015fme GP :<\/strong> Reklam\u0131n\u0131z\u0131n arama a\u011f\u0131 i\u00e7erisinde ald\u0131\u011f\u0131 g\u00f6sterim say\u0131s\u0131n\u0131n, kulland\u0131\u011f\u0131n\u0131z anahtar kelimeler ile ne kadar e\u015fle\u015fti\u011fini ve bu e\u015fle\u015fme do\u011frultusunda reklam\u0131n\u0131z\u0131n almaya yak\u0131n oldu\u011fu tahmini g\u00f6sterim say\u0131s\u0131na b\u00f6l\u00fcnmesi ile elde edilen oran olarak tan\u0131mlayabiliriz.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Arama A\u011f\u0131 Mutlak \u00dcst GP :<\/strong> Bu G\u00f6sterim pay\u0131 vermi\u015f oldu\u011funuz reklam\u0131n, organik arama sonu\u00e7lar\u0131 \u00fczerindeki reklam g\u00f6sterim say\u0131n\u0131z\u0131 sizlere sunmaktad\u0131r. Reklam\u0131n\u0131n \u00fcst konumda oldu\u011fu takdirde alm\u0131\u015f oldu\u011fu g\u00f6sterim say\u0131s\u0131n\u0131n, almaya uygun g\u00f6r\u00fclen tahmini g\u00f6sterim say\u0131s\u0131na b\u00f6l\u00fcnmesi ile ortaya \u00e7\u0131kan veridir.<\/li>\n\n\n\n<li><strong>Arama A\u011f\u0131 Kaybedilen Mutlak \u00dcst GP (S\u0131ralama):<\/strong> S\u0131ralama da arama a\u011f\u0131 kaybedilen mutlak \u00fcst g\u00f6sterim pay\u0131 reklam\u0131n\u0131n d\u00fc\u015f\u00fck reklam s\u0131ras\u0131 g\u00f6sterimi nedeni ile reklam\u0131n\u0131z\u0131n organik sonu\u00e7lar\u0131n yukar\u0131s\u0131ndaki ilk reklam\u0131n sizin olmad\u0131\u011f\u0131n\u0131 tahmin etmektedir.<\/li>\n\n\n\n<li><strong>Arama A\u011f\u0131 Kaybedilen Mutlak \u00dcst GP ( B\u00fct\u00e7e ) :<\/strong> B\u00fct\u00e7e de arama a\u011f\u0131 kaybedilen mutlak \u00fcst g\u00f6sterim pay\u0131, reklam\u0131n\u0131za ay\u0131rd\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fck b\u00fct\u00e7e dolay\u0131s\u0131 ile organik s\u0131ralama \u00fczerindeki ilk reklam olmad\u0131\u011f\u0131n\u0131z\u0131n tahminini sizlere sunmaktad\u0131r.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Arama A\u011f\u0131 \u00dcst GP :<\/strong> Arama a\u011f\u0131 \u00fcst g\u00f6sterim pay\u0131 reklam kampanyan\u0131z\u0131n organik s\u0131ralamalar\u0131n \u00fcst konumunda herhangi bir yerinde ald\u0131\u011f\u0131n\u0131 g\u00f6sterim say\u0131s\u0131 ile \u00fcst konumda olmaya uygun oldu\u011funu tahmini g\u00f6sterim say\u0131s\u0131n\u0131na b\u00f6l\u00fcnmesi ile elde edilen bir veridir. Bu verinin mutlak \u00fcst g\u00f6sterim pay\u0131ndan farkl\u0131, mutlak \u00fcst, en \u00fcst s\u0131ralama verilerini verirken bu veri \u00e7e\u015fidi organik s\u0131ralama \u00fcst\u00fcndeki her hangi bir reklam alan\u0131 konumunu ifade eder. <\/li>\n\n\n\n<li><strong>Arama A\u011f\u0131 Kaybedilen \u00dcst GP ( S\u0131ralama ):<\/strong> Arama a\u011f\u0131 kaybedilen \u00fcst g\u00f6sterim pay\u0131 reklam\u0131n\u0131z\u0131n d\u00fc\u015f\u00fck s\u0131ralama dolay\u0131s\u0131 ile organik sonu\u00e7lar\u0131n \u00fczerinde, her hangi bir yerde hangi s\u0131kl\u0131k ile g\u00f6sterilmedinin tahminini sizlere sunmaktad\u0131r.<\/li>\n\n\n\n<li><strong>Arama A\u011f\u0131 Kaybedilen \u00dcst GP ( B\u00fct\u00e7e ) :<\/strong> Arama a\u011f\u0131 kaybedilen \u00fcst g\u00f6sterim pay\u0131 ise, reklam\u0131n\u0131z\u0131n d\u00fc\u015f\u00fck b\u00fct\u00e7e dolay\u0131s\u0131 ile organik arama sonu\u00e7lar\u0131n\u0131n \u00fcst\u00fcnde, herhangi bir yer de g\u00f6sterilmedini anlaman\u0131za yard\u0131mc\u0131 olacak verileri sizlere sunmaktad\u0131r.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">T\u0131klanma ve D\u00f6n\u00fc\u015f\u00fcm Aral\u0131\u011f\u0131<\/h3>\n\n\n\n<p>T\u0131klanma ve d\u00f6n\u00fc\u015f\u00fcm aral\u0131\u011f\u0131, reklam kampanyan\u0131z\u0131n reklam etkile\u015fiminden sonra ka\u00e7 g\u00fcn s\u00fcre ile d\u00f6n\u00fc\u015f\u00fcmlerin kaydedildi\u011fini g\u00f6rebildi\u011finiz bir veri sistemidir. Aral\u0131\u011f\u0131 30 g\u00fcn olarak belirledi\u011finizi varsayal\u0131m. O halde reklam etkile\u015fiminden sonraki 30 g\u00fcn i\u00e7inde ger\u00e7ekle\u015fem t\u0131klanma ve d\u00f6n\u00fc\u015f\u00fcmleri g\u00f6zlemleyebilirsiniz. Daha k\u0131sa bir aral\u0131k se\u00e7erseniz reklam\u0131n\u0131z t\u0131klanma ve d\u00f6n\u00fc\u015f\u00fcm veri say\u0131s\u0131 orant\u0131l\u0131 olarak azalacakt\u0131r.<\/p>\n\n\n\n<div class=\"wp-block-create-block-alert-post-plugin d-flex align-items-center alert alert-success\"><i class=\"icn-checkmark\"> <\/i><div>\n<p>T\u00fcm bu ad\u0131mlar\u0131 g\u00fcnl\u00fck google ads kontrol listenize ekleyerek, kampanyalar\u0131n\u0131z\u0131n performanslar\u0131n\u0131 zirveye ta\u015f\u0131yabilirsiniz.<\/p>\n<\/div><\/div>\n\n\n\n<p>Dopinger&#8217;in <a href=\"https:\/\/www.dopinger.com\/tr\/google-reklamlari\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google ADS Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> ile zirveye \u00e7\u0131k\u0131n!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sonuc\"><\/span>Sonu\u00e7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads kullan\u0131m\u0131n artmas\u0131yla beraber rekabetin de git gide art\u0131\u015f\u0131 s\u00f6z konusudur. Sizlerde i\u015fletmeniz i\u00e7in kampanyalar\u0131 ve reklamlar\u0131 en iyi \u015fekilde y\u00f6netebilirsiniz. Bunu sa\u011flamak i\u00e7in Google Ads Kampanya k\u0131lavuzu ile t\u00fcm bilgileri edinerek harekete ge\u00e7ebilirsiniz. Yaz\u0131n\u0131n i\u00e7eri\u011finde sizler i\u00e7in Google Ads Kampanya Kurulumu hakk\u0131nda t\u00fcm detaylar ve ipu\u00e7lar\u0131 sa\u011flanm\u0131\u015ft\u0131r. Sizlerde bu detaylar ve ipu\u00e7lar\u0131 sayesinde optimizasyon ger\u00e7ekle\u015ftirerek kampanyalar\u0131n\u0131z\u0131 en verimli hale getirmeye ba\u015flayabilirsiniz. Google Ads tercihinde bulunman\u0131z sayesinde optimizasyonu en kolay hale getirebilmeyi de ke\u015ffetmi\u015f olacaks\u0131n\u0131z.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-editor-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads Edit\u00f6r<\/a> hakk\u0131nda bilgi sahibi olmak i\u00e7in blog yaz\u0131m\u0131z\u0131 okuyabilirsiniz. <\/p>\n\n\n\n<p>Ads Kampanya Kurulumu Kontrol Listesi ile ilgili PDF \u00e7al\u0131\u015fmam\u0131za buradan ula\u015fabilirsiniz.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file aligncenter\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/Google-Ads-Kampanya-Kurulumu-Kontrol-Listesi.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Google-Ads-Kampanya-Kurulumu-Kontrol-Listesi g\u00f6m\u00fcs\u00fc.\"><\/object><a id=\"wp-block-file--media-13064fa3-593f-436c-8b1d-97c1268173dd\" href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/Google-Ads-Kampanya-Kurulumu-Kontrol-Listesi.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Google-Ads-Kampanya-Kurulumu-Kontrol-Listesi<\/a><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/Google-Ads-Kampanya-Kurulumu-Kontrol-Listesi.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-13064fa3-593f-436c-8b1d-97c1268173dd\">\u0130ndir<\/a><\/div>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">      <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Google Ads\u2019i Kullanma Amac\u0131n\u0131z Nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 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aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Google Ads eskiden beri kullan\u0131lan t\u0131klama ba\u015f\u0131na \u00f6deme ama\u00e7l\u0131 oln reklamc\u0131l\u0131k platformu olarak bilinmektedir. Ads kullan\u0131m\u0131 sayesinde i\u015fletme sahipleri Google Arama ve G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131\u2019nda bulunan m\u00fc\u015fterilerine eri\u015fim ger\u00e7ekle\u015ftirme f\u0131rsat\u0131n\u0131 yakalamaktad\u0131rlar.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Google Kalite Puan\u0131n\u0131n Faydas\u0131 Nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Google Kalite Puan\u0131, anahtar kelimenizin arama motorlar\u0131yla olan alakas\u0131n\u0131 g\u00f6stermek i\u00e7in kullan\u0131lmaktad\u0131r. Anahtar kelimenizin reklamlar\u0131n\u0131zla alakas\u0131z oldu\u011fu durumlarda d\u00fc\u015f\u00fck bir kalite puan\u0131yla kar\u015f\u0131la\u015fabilirsiniz. Y\u00fcksek kalite puan\u0131 ile anahtar kelimenizin reklamlar\u0131n\u0131zla uyumlu oldu\u011funu ve kullan\u0131c\u0131lara uygun i\u00e7eri\u011fi sundu\u011funuzu anlayabilirsiniz.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Google Ads Kampanya Kurulumu Kontrol Listesi \u0130\u00e7in En Dikkat Edilmesi Gereken Nokta Nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Ads kampanya kurulumu olu\u015ftururken kampanyan\u0131n yap\u0131s\u0131 olduk\u00e7a \u00f6nemli olacakt\u0131r. Kampanyada ki\u015fisel tercihlerin \u00f6n planda olmas\u0131 sayesinde kullan\u0131c\u0131lar\u0131n\u0131z i\u00e7in verimlili\u011fi sa\u011flayabilirsiniz. Ayr\u0131ca tercih edece\u011finiz reklam gruplar\u0131 ve kampanyalar\u0131n yap\u0131land\u0131rmalar\u0131nda analizlere \u00f6nem verip t\u00fcm detaylara dikkat edecek \u015fekilde \u00e7al\u0131\u015fma s\u00fcrd\u00fcrmeniz sayesinde Google Ads kampanya kurulumunu ba\u015far\u0131 ile ger\u00e7ekle\u015ftirmeniz m\u00fcmk\u00fcn olacakt\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading3\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_3\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_3\">\n                            Google Ads D\u00f6n\u00fc\u015f\u00fcm Planlamas\u0131 Nas\u0131l Olmal\u0131d\u0131r? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 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18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_3\" class=\"collapse\" aria-labelledby=\"heading3\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Ads \u00fczerinde izleyece\u011finiz d\u00f6n\u00fc\u015f\u00fcmler siteniz ile alakal\u0131 olmal\u0131d\u0131r. Her reklam i\u00e7imn &#8220;sat\u0131\u015f&#8221; bir d\u00f6n\u00fc\u015f\u00fcm olamaz. Kimi durumda form doldurma, kimi durumda ise buton t\u0131klamalar\u0131 bir d\u00f6n\u00fc\u015f\u00fcm olarak planlanabilir. Bu durum sitenizin hedefleri ve aksiyonlar\u0131 \u00e7er\u00e7evesinde planlanmal\u0131d\u0131r. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading4\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_4\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_4\">\n                            Google Ads Vergilendirme S\u00fcre\u00e7leri Nas\u0131l \u0130\u015fler? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 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fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_4\" class=\"collapse\" aria-labelledby=\"heading4\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Google reklam platformunda vergiler \u00fclkemizde %5 olarak i\u015flemektedir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading5\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_5\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_5\">\n                            Google Ads Partnerli\u011fi Nas\u0131l Al\u0131n\u0131r? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 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12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_5\" class=\"collapse\" aria-labelledby=\"heading5\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Ads hesab\u0131n\u0131z\u0131 partnerli\u011fe y\u00fckseltmek i\u00e7in 3 ay i\u00e7erisinde belli bir kampanya say\u0131s\u0131na, hacime ve harcamaya sahip olmal\u0131s\u0131n\u0131z. S\u00fcrekli olarak y\u00f6netim yapmal\u0131 ve harcamalar\u0131n\u0131z\u0131 art\u0131rmal\u0131s\u0131n\u0131z. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Google Ads reklamlar\u0131 olu\u015fturup \u00e7evrimi\u00e7i \u015fekilde yeni m\u00fc\u015fterilere ula\u015fma imkan\u0131n\u0131 yakalamak olduk\u00e7a kolayd\u0131r. Google Ads Kampanya Kurulumu Kontrol Listesi ile bu konuda detayl\u0131ca bir \u015fekilde yard\u0131m almaya ne dersiniz? Ayr\u0131ca Google Ads\u2019nin sizler i\u00e7in uyumlulu\u011funu merak ediyorsan\u0131z ara\u015ft\u0131rmalar\u0131n\u0131za devam etmelisiniz. B\u00f6ylelikle sizlerde ilk kampanyan\u0131z\u0131 olu\u015fturma konusunda ad\u0131mlar\u0131 tamamlayarak ilerleme kaydedebilirsiniz.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":21212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-14319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads Kampanya Kurulumu Kontrol Listesi | Dopinger<\/title>\n<meta name=\"description\" content=\"Google Ads Kampanya Kurulumu Kontrol Listesi ile arama a\u011f\u0131 reklamlar\u0131n\u0131z\u0131 en verimli \u015fekilde kullan\u0131n! 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Ads kullan\u0131m\u0131 sayesinde i\u015fletme sahipleri Google Arama ve G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131\u2019nda bulunan m\u00fc\u015fterilerine eri\u015fim ger\u00e7ekle\u015ftirme f\u0131rsat\u0131n\u0131 yakalamaktad\u0131rlar.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-kontrol-listesi#faq-question-1663243584719","position":2,"url":"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-kontrol-listesi#faq-question-1663243584719","name":"Google Kalite Puan\u0131n\u0131n Faydas\u0131 Nedir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google Kalite Puan\u0131, anahtar kelimenizin arama motorlar\u0131yla olan alakas\u0131n\u0131 g\u00f6stermek i\u00e7in kullan\u0131lmaktad\u0131r. Anahtar kelimenizin reklamlar\u0131n\u0131zla alakas\u0131z oldu\u011fu durumlarda d\u00fc\u015f\u00fck bir kalite puan\u0131yla kar\u015f\u0131la\u015fabilirsiniz. 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Ayr\u0131ca tercih edece\u011finiz reklam gruplar\u0131 ve kampanyalar\u0131n yap\u0131land\u0131rmalar\u0131nda analizlere \u00f6nem verip t\u00fcm detaylara dikkat edecek \u015fekilde \u00e7al\u0131\u015fma s\u00fcrd\u00fcrmeniz sayesinde Google Ads kampanya kurulumunu ba\u015far\u0131 ile ger\u00e7ekle\u015ftirmeniz m\u00fcmk\u00fcn olacakt\u0131r.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-kontrol-listesi#faq-question-1664869443718","position":4,"url":"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-kontrol-listesi#faq-question-1664869443718","name":"Google Ads D\u00f6n\u00fc\u015f\u00fcm Planlamas\u0131 Nas\u0131l Olmal\u0131d\u0131r?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ads \u00fczerinde izleyece\u011finiz d\u00f6n\u00fc\u015f\u00fcmler siteniz ile alakal\u0131 olmal\u0131d\u0131r. Her reklam i\u00e7imn \"sat\u0131\u015f\" bir d\u00f6n\u00fc\u015f\u00fcm olamaz. 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