{"id":1375,"date":"2020-06-22T13:53:11","date_gmt":"2020-06-22T13:53:11","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=1375"},"modified":"2024-08-05T13:04:02","modified_gmt":"2024-08-05T10:04:02","slug":"remarketing","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/remarketing","title":{"rendered":"Remarketing Nedir?"},"content":{"rendered":"\n<p>Remarketing nedir? WordPress<strong> <\/strong>web sitenizi ticari ama\u00e7lar i\u00e7in kullanmak istiyorsan\u0131z, \u00f6ncelikle <strong>Google Remarketing<\/strong> gibi dijital reklamc\u0131l\u0131k alan\u0131nda kendinizi geli\u015ftirip, bilgi edinmeniz \u00f6nemlidir. \u00c7e\u015fitli pazarlama taktikleri ile web sitenizin kullan\u0131c\u0131 say\u0131s\u0131n\u0131 ve sat\u0131\u015flar\u0131n\u0131z\u0131 b\u00fcy\u00fck bir \u00f6l\u00e7\u00fcde artt\u0131rabilirsiniz. Bu alanda da Google, her zaman oldu\u011fu gibi yard\u0131ma ko\u015fmaktad\u0131r. Peki, Google Remarketing tam olarak nedir? Yeniden pazarlama sistemidir. Bu sayede, web sitenizi gezen kullan\u0131c\u0131lar, web sitenizdeki \u00fcr\u00fcnler ile ilgili reklamlar\u0131 farkl\u0131 internet platformlar\u0131nda da g\u00f6r\u00fcrler. Remarketing stratejisinin fazlas\u0131yla kullan\u0131lmas\u0131n\u0131n sebepleri aras\u0131nda;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sat\u0131\u015flar\u0131 artt\u0131rmas\u0131,<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lar ile etkile\u015fimi artt\u0131rmas\u0131 ve<\/li>\n\n\n\n<li>Pozitif geri d\u00f6n\u00fctler almas\u0131 vard\u0131r<\/li>\n<\/ul>\n\n\n\n<p>Bu y\u00f6ntem sayesinde, e-ticaretweb sitenizde gezip, bir \u00fcr\u00fcn\u00fc almadan \u00e7\u0131kan kullan\u0131c\u0131lar\u0131 yeniden web sitenize y\u00f6nlendirmek olduk\u00e7a kolay olacakt\u0131r. Web sitenizde yer alan bir \u00fcr\u00fcn, arama motorlar\u0131 taraf\u0131ndan arat\u0131ld\u0131\u011f\u0131nda, web sitenizdeki \u00fcr\u00fcn\u00fc \u00f6ne \u00e7\u0131kacak, m\u00fc\u015fterilerin yeniden web sitenize girmesi ve \u00fcr\u00fcn\u00fc almas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131lacakt\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/remarketing-3.png\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/remarketing-3.png\" alt=\"google remarketing nedir\" class=\"wp-image-1381\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google-Remarketing-Nasil-Yapilir\"><\/span><strong>Google Remarketing Nas\u0131l\nYap\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u015e\u00f6yle bir senaryo\nd\u00fc\u015f\u00fcnelim. WordPressweb sitenizi <strong>SEO uyumlu <\/strong>hale getirdiniz, dikkatle link ba\u011flamai\u015flemlerini\nger\u00e7ekle\u015ftirdiniz. Web siteniz Google taraf\u0131ndan yararl\u0131 bulundu ve kaliteli\nbir web sitesi olarak \u00f6ne \u00e7\u0131kar\u0131ld\u0131. M\u00fc\u015fteri web sitenize geldi, \u00fcr\u00fcnler\naras\u0131nda gezdi ve sonunda hi\u00e7bir \u015fey almadan \u00e7\u0131kt\u0131. Bu noktada Remarketingkullan\u0131\u015fl\u0131 bir stratejidir. <strong>Google\nAdwords Remarketing <\/strong>sisteminden faydalanmak i\u00e7in \u015fu ad\u0131mlar\u0131 izlemelisiniz;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Adwords hesab\u0131 a\u00e7mak<\/strong><\/li>\n\n\n\n<li>Adwords oturumu a\u00e7arak, kampanyalara t\u0131klamak<\/li>\n\n\n\n<li>Yeniden pazarlama se\u00e7ene\u011fini se\u00e7mek<\/li>\n\n\n\n<li>\u0130ki se\u00e7enek aras\u0131nda size uygun olan Remarketing takti\u011fini se\u00e7mek<\/li>\n<\/ul>\n\n\n\n<p><strong>Adwords<\/strong> size bir kod vererek,\nkampanyan\u0131z i\u00e7in kullanman\u0131za olanak sa\u011flayacakt\u0131r. Bu kodu, web sitenizdeki\nsayfalar\u0131n alt k\u0131sm\u0131na yerle\u015ftirmeniz gerekir. S\u0131n\u0131rl\u0131 bir kullan\u0131m\u0131 yoktur;\ndilerseniz \u00f6zel olarak se\u00e7ti\u011finiz, dilerseniz de t\u00fcm \u00fcr\u00fcn sayfalar\u0131na bunu uygulayabilirsiniz.\nRemarketing sistemi \u00e7erez kimliklerkullanmaktad\u0131r. Yani, bir kullan\u0131c\u0131\nweb sitenizi ziyaret etti\u011finde izin verdi\u011fi \u00e7erezler sayesinde dijital bir iz b\u0131rak\u0131r. Bu sayede, ki\u015filerin e-ticaretweb sitenizde gezerken bakt\u0131\u011f\u0131 \u00fcr\u00fcnler, <strong>Remarketing listesi<\/strong>ne\ngirer ve daha sonra kullan\u0131c\u0131n\u0131n ba\u015fka web sitelerinde de bu \u00fcr\u00fcnleri g\u00f6rmesini\nsa\u011flar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/remarketing-1.jpg\"><img decoding=\"async\" width=\"960\" height=\"518\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/remarketing-1-960x518.jpg\" alt=\"remarketing nas\u0131l yap\u0131l\u0131r\" class=\"wp-image-1379\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google-Ads-Remarketing-Secenekleri-Nelerdir\"><\/span><strong>Google Ads Remarketing Se\u00e7enekleri Nelerdir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a> hesab\u0131 a\u00e7<\/strong>t\u0131n\u0131z, yeniden pazarlama se\u00e7ene\u011fini se\u00e7tiniz. Bu noktada \u00f6n\u00fcn\u00fcze iki farkl\u0131 se\u00e7enek \u00e7\u0131kacak: G\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 kampanyas\u0131 ve arama a\u011f\u0131 reklam kampanyas\u0131. G\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 kampanyas\u0131, di\u011fer sitelerde kullan\u0131c\u0131lar\u0131n \u00f6n\u00fcne reklamlar\u0131n\u0131z\u0131 \u00e7\u0131kart\u0131rken, arama a\u011f\u0131 reklam kampanyas\u0131 sayesinde, kullan\u0131c\u0131 Google \u00fczerinden yap\u0131lan arama sonucu reklamlar\u0131n\u0131z ile kar\u015f\u0131la\u015f\u0131r. G\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 kampanyas\u0131n\u0131 kullanmak i\u00e7in izlemeniz gereken ad\u0131mlar;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pazarlama hedefleri se\u00e7in<\/li>\n\n\n\n<li>Web sitenizde sat\u0131n almay\u0131 tercih edin<\/li>\n\n\n\n<li>B\u00fct\u00e7e, teklif stratejisi ve\nkampanya ismini girin ve kaydedin<\/li>\n\n\n\n<li>Bir sonraki sayfada reklam grubu ad\u0131 ve teklifi se\u00e7in<\/li>\n\n\n\n<li>Remarketing liste ve etiketleri olu\u015fturun, web sitenize ekleyin.<\/li>\n<\/ul>\n\n\n\n<p>Di\u011fer y\u00f6ntemimiz\narama a\u011f\u0131 reklam kampanyas\u0131n\u0131 kullanmak i\u00e7in ise;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kitleler sekmesinden yeniden pazarlamay\u0131 se\u00e7in<\/li>\n\n\n\n<li>Hedefleme ekleme men\u00fcs\u00fcnden gerekli alanlar\u0131 se\u00e7in<\/li>\n\n\n\n<li>Kategori se\u00e7 men\u00fcs\u00fcnden <strong>pazarlama\nlisteleri<\/strong> se\u00e7in<\/li>\n\n\n\n<li><strong>Remarketing kodu<\/strong>nu web sitenizin t\u00fcm\u00fcne\nekleyin.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/remarketing-2.jpg\"><img decoding=\"async\" width=\"960\" height=\"567\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/remarketing-2-960x567.jpg\" alt=\"remarketing \u00e7al\u0131\u015fmas\u0131\" class=\"wp-image-1380\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google-Remarketing-Faydalari-Nelerdir\"><\/span><strong>Google Remarketing\nFaydalar\u0131 Nelerdir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Baz\u0131 firmalar,\ngeleneksel yollar ile verdikleri reklamlarla devam etmektedirler. Halbuki <strong>Google Remarketing <\/strong>stratejisi, site\ntrafi\u011fini ve sat\u0131n al\u0131m\u0131 fazlas\u0131yla artt\u0131rmaktad\u0131r. K\u0131sa bir \u015fekilde bu\nstratejinin faydalar\u0131;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ucuz olmas\u0131,<\/li>\n\n\n\n<li>Belli bir kitleyi hedeflemesi ve<\/li>\n\n\n\n<li>Daha fazla m\u00fc\u015fteri \u00e7ekmesidir. <\/li>\n<\/ul>\n\n\n\n<p>K\u0131sacas\u0131;<strong> Google Remarketing, <\/strong>bu y\u00f6nleri ile her a\u00e7\u0131dan faydal\u0131 ve olduk\u00e7a da etkili bir taktik olarak, kullan\u0131lmaya devam ediyor. Remarketing nedir? T\u00fcm detaylar\u0131 ile sizinle payla\u015ft\u0131k, bizi takipte kalmaya devam edin.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-kalite-puani-yukseltme\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads Kalite Puan\u0131 Y\u00fckseltme<\/a> ile ilgili yaz\u0131m\u0131za g\u00f6z atabilirsiniz.<\/p>\n\n\n\n<p>&nbsp;<a href=\"https:\/\/www.dopinger.com\/tr\/\">Dopinger<\/a>&nbsp;SEO hizmetleri ile Google\u2019da bir numara olun!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                     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18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 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<p>Remarketing, daha \u00f6nceden web sitelerinde belirli etkile\u015fimlerde bulunmu\u015f, sat\u0131n alma ad\u0131mlar\u0131n\u0131 k\u0131smen ger\u00e7ekle\u015ftirmi\u015f ama tamamlamam\u0131\u015f olan kullan\u0131c\u0131lar\u0131n hedeflendi\u011fi dijital pazarlama kampanyalar\u0131d\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Remarketing Neden \u00d6nemlidir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Remarketing kampanyalar\u0131nda s\u0131cak m\u00fc\u015fteriler hedeflenir. Bu hedef kitlesi sat\u0131n almaya daha yak\u0131n olan ve fark\u0131ndal\u0131\u011f\u0131 y\u00fcksek bir kitledir. Bu sayede daha d\u00fc\u015f\u00fck maliyetler ile daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcmler sa\u011flanabilir.  <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Remarketing Kampanyalar\u0131 Nas\u0131l Yap\u0131l\u0131r? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Remarketing kampanyalar\u0131 y\u00fcr\u00fctmek i\u00e7in s\u0131cak m\u00fc\u015fteri kitlesinden haberdar olmak ve bu kitle ile ilgili verilere sahip olmak gerekir. Dar bir kitle se\u00e7ilmeli ve m\u00fc\u015fterilere f\u0131rsat niteli\u011finde teklifler sunulmal\u0131d\u0131r.  <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Remarketing nedir? WordPress web sitenizi ticari ama\u00e7lar i\u00e7in kullanmak istiyorsan\u0131z, \u00f6ncelikle Google Remarketing gibi dijital reklamc\u0131l\u0131k alan\u0131nda kendinizi geli\u015ftirip, bilgi edinmeniz \u00f6nemlidir. \u00c7e\u015fitli pazarlama taktikleri ile web sitenizin kullan\u0131c\u0131 say\u0131s\u0131n\u0131 ve sat\u0131\u015flar\u0131n\u0131z\u0131 b\u00fcy\u00fck bir \u00f6l\u00e7\u00fcde artt\u0131rabilirsiniz. Bu alanda da Google, her zaman oldu\u011fu gibi yard\u0131ma ko\u015fmaktad\u0131r. Peki, Google Remarketing tam [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Remarketing Nedir? Nas\u0131l Yap\u0131l\u0131r? [Google Ads] - Dopinger<\/title>\n<meta name=\"description\" content=\"Google Remarketing nedir? Reklam modellerinden bir tanesi olan remarketing ile ilgili merak etti\u011finiz t\u00fcm detaylar\u0131 derledik.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/remarketing\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Remarketing Nedir? Nas\u0131l Yap\u0131l\u0131r? [Google Ads] - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Google Remarketing nedir? 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