{"id":1307,"date":"2020-06-19T14:52:27","date_gmt":"2020-06-19T14:52:27","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=1307"},"modified":"2024-09-18T11:30:22","modified_gmt":"2024-09-18T08:30:22","slug":"gerilla-pazarlama","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/gerilla-pazarlama","title":{"rendered":"Gerilla Pazarlama Nedir?"},"content":{"rendered":"\n<p><strong>Gerilla Pazarlama;<\/strong> \u00e7\u0131lg\u0131n t\u00fcketici d\u00fcnyas\u0131n\u0131n ba\u015f\u0131n\u0131, hi\u00e7 denenmemi\u015f taktikler ile d\u00f6nd\u00fcren pop\u00fcler bir pazarlama y\u00f6ntemidir. Bu pazarlama y\u00f6nteminde, se\u00e7ilen mekanlar ya da tercih edilen alanlar, sizi \u015fa\u015f\u0131rtabilir ve hi\u00e7 beklemedi\u011finiz bir zamanlama ile kar\u015f\u0131n\u0131za \u00e7\u0131kabilir. Gerilla Pazarlama y\u00f6ntemi, geleneksel pazarlama gibi; daha fazla sat\u0131\u015f ve daha fazla k\u00e2r mant\u0131\u011f\u0131n\u0131n izlerini ta\u015f\u0131r. Ancak Gerilla Pazarlama tekni\u011fi, harcad\u0131\u011f\u0131 zamanla ve \u00f6z\u00fcnde bar\u0131nd\u0131rd\u0131\u011f\u0131 u\u00e7suz bucaks\u0131z hayal g\u00fcc\u00fcyle tamamen yarat\u0131c\u0131 bir mecrad\u0131r. Bu y\u00f6ntem, <strong>d\u00fc\u015f\u00fck maliyetli<\/strong> olup, geleneksel olmayan pazarlama taktiklerine odaklanan etkili bir reklam stratejisidir.<\/p>\n\n\n\n<p><strong>Gerilla Pazarlama,<\/strong> 1960\u2019l\u0131 y\u0131llarda Amerika\u2019da\npazarlama ve reklam alan\u0131nda ortaya \u00e7\u0131km\u0131\u015ft\u0131r. Daha sonra 1980\u2019lerde Jay Conrad Levinson <strong>\u2018Guerrilla\nMarketing\u2019<\/strong> adl\u0131 kitab\u0131 yazarak, konuyu daha anla\u015f\u0131l\u0131r hale getirmi\u015ftir. Jay Conrad Levinson,k\u00fc\u00e7\u00fck i\u015fletmelerin d\u00fc\u015f\u00fck b\u00fct\u00e7elerle nas\u0131l\nk\u00e2r edebilece\u011fini ve Gerilla Pazarlama\ny\u00f6nteminin etkilerini aktarm\u0131\u015ft\u0131r. <\/p>\n\n\n\n<p>K\u0131sacas\u0131; <strong>Gerilla Pazarlama<\/strong> i\u00e7in s\u0131n\u0131rs\u0131z bir okyanus diyebiliriz ve hatta insan g\u00f6z\u00fcn\u00fcn bakt\u0131\u011f\u0131 i\u011fne deli\u011fi de dahildir bu sulara. A\u00e7\u0131k veya kapal\u0131 alanlar; festivaller, al\u0131\u015fveri\u015f merkezleri, toplu ta\u015f\u0131ma ara\u00e7lar\u0131, g\u00f6kdelenler, sinema salonlar\u0131, dijital platformlar ve daha bir s\u00fcre \u015fey, <strong>Gerilla<br>Pazarlaman\u0131n<\/strong> emrine amadedir. \u00dclkemizdeki ve d\u00fcnyadaki bankalar, araba markalar\u0131, g\u0131da sanayisi, spor d\u00fcnyas\u0131, giyim markalar\u0131 ve daha bir\u00e7ok b\u00fcy\u00fck, orta ve k\u00fc\u00e7\u00fck i\u015fletmeler de bu pazarlamay\u0131 tekni\u011fini kullanarak, istedikleri kitlelere ula\u015fabilir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/gerilla-pazarlama3.png\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/gerilla-pazarlama3.png\" alt=\"gerilla pazarlama nedir\" class=\"wp-image-1313\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gerilla-Pazarlamanin-Cezbedici-Temel-Ozellikleri\"><\/span><strong>Gerilla Pazarlaman\u0131n Cezbedici Temel \u00d6zellikleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Gerilla Pazarlama,<\/strong> klasik pazarlama anlay\u0131\u015f\u0131ndan uzakt\u0131r\nve hayal g\u00fcc\u00fcn\u00fcn s\u0131n\u0131rlar\u0131n\u0131\nzorlar. Bu sayede, insanlar\u0131n bilin\u00e7alt\u0131nda rengarenk bir d\u00fcnya yarat\u0131r. Ayr\u0131ca,\n\u00fcr\u00fcne kendine has \u00f6zelli\u011fi d\u0131\u015f\u0131nda farkl\u0131 ve derin mesajlar ekleyerek, t\u00fcketim\nboyutunu de\u011fi\u015ftirir. <strong>Gerilla Pazarlama;<\/strong>\nmarkalar\u0131n \u00fcr\u00fcnlerini, g\u00f6rsel \u015fovla t\u00fcketiciye tan\u0131t\u0131r ve bununla birlikte, ak\u0131lda\ndaha \u00e7ok kalmas\u0131n\u0131 sa\u011flayan sloganlar\u0131, bu pazarlama tekni\u011finin olmazsa\nolmazlar\u0131ndand\u0131r. K\u0131sacas\u0131, Gerilla\nPazarlaman\u0131n temel \u00f6zellikleri;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kreatif y\u00f6ntemleri<\/li>\n\n\n\n<li>Yenilik\u00e7i yap\u0131ya sahip olmas\u0131<\/li>\n\n\n\n<li>Ak\u0131lda kal\u0131c\u0131 olmas\u0131<\/li>\n\n\n\n<li>Neredeyse t\u00fcm sosyal ortamlarda ve dijital platformlarda bulunmas\u0131<\/li>\n\n\n\n<li>Geli\u015fmi\u015f pazarlama tekniklerine sahip olmas\u0131<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gerilla-Pazarlamanin-Amaci-Nedir\"><\/span><strong>Gerilla Pazarlaman\u0131n Amac\u0131 Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Her pazarlama stratejinde oldu\u011fu gibi, <strong>Gerilla Pazarlaman\u0131n<\/strong> temel amac\u0131, <strong>sat\u0131\u015flar\u0131<br>artt\u0131rmakt\u0131r<\/strong>. Bu noktada \u00f6nemli olan, markay\u0131 veya i\u015fletmeyi daha ilgi \u00e7ekici hale getirmektir ve bunun i\u00e7in yepyeni ve s\u0131rad\u0131\u015f\u0131 teknikler kullanmak, \u00f6nemli bir kaidedir. Sat\u0131\u015flar\u0131 artt\u0131rmak ile s\u00fcreklili\u011fi sa\u011flamak da olduk\u00e7a m\u00fchimdir. Yap\u0131lan reklam \u00e7al\u0131\u015fmalar\u0131nda; <strong>marka de\u011feri<\/strong> artt\u0131r\u0131l\u0131r ve malzemenin ayn\u0131 kaliteli ile \u00fcretilmesi, <strong>marka de\u011ferinin<\/strong> korunmas\u0131 a\u00e7\u0131s\u0131ndan ehemmiyet kazan\u0131r. Ayr\u0131ca, Gerilla Pazarlama tekni\u011fi, hedef t\u00fcketici gruplar\u0131na h\u0131zl\u0131 bir \u015fekilde ula\u015fmay\u0131 ama\u00e7lar. B\u00f6ylelikle verilmek istenen mesaj daha kolay iletilir ve hedefe daha \u00e7abuk var\u0131l\u0131r. Gerilla Pazarlaman\u0131n temel ama\u00e7lar\u0131n\u0131 \u00f6zetleyecek olursak e\u011fer;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sat\u0131\u015flar\u0131 artt\u0131rmak<\/li>\n\n\n\n<li>Markay\u0131 ve i\u015fletmeyi, daha ilgi \u00e7ekici hale getirmek<\/li>\n\n\n\n<li>Yepyeni ve s\u0131rad\u0131\u015f\u0131 taktikler kullanarak, tan\u0131nabilir hale gelmek<\/li>\n\n\n\n<li>Hedef t\u00fcketiciye, do\u011frudan ula\u015f\u0131m sa\u011flamak<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/gerilla-pazarlama2.jpg\"><img decoding=\"async\" width=\"936\" height=\"613\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/gerilla-pazarlama2.jpg\" alt=\"gerilla pazarlama \u00f6rnekleri\" class=\"wp-image-1312\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/gerilla-pazarlama2.jpg 936w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/gerilla-pazarlama2-768x503.jpg 768w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gerilla-Pazarlama-Yontemini-Kullanirken-Dikkat-Etmemiz-Gereken-Adimlar\"><\/span><strong>Gerilla Pazarlama Y\u00f6ntemini Kullan\u0131rken Dikkat Etmemiz Gereken Ad\u0131mlar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130lk \u00f6nemli\nad\u0131m, i\u015fletmelerin; etkili, detayl\u0131 ve do\u011fru bir veri taban\u0131 olu\u015fturmas\u0131ndan\nba\u015flamaktad\u0131r. \u0130\u015fletmelerin mevcut \u00e7al\u0131\u015fanlar\u0131 ile kazan\u0131lan ve kazan\u0131lacak\nm\u00fc\u015fteri portf\u00f6yleri, pazar\u0131n durumu, rakip firmalar ve pazarlama stratejileri\nhakk\u0131nda en ince ayr\u0131nt\u0131s\u0131na kadar bir bilgi yuma\u011f\u0131 olu\u015fturulmal\u0131d\u0131r.<\/p>\n\n\n\n<p>Daha sonra muhakkak bir <strong>Swot analizi<\/strong> yap\u0131lmal\u0131, markalar veya i\u015fletmeler tehlikeli durumlar\u0131, aniden meydana gelebilecek riskleri ve f\u0131rsatlar\u0131 g\u00f6z \u00f6n\u00fcne almal\u0131d\u0131r. Swot analizi sonu\u00e7lar\u0131 de\u011ferlendirilerek uygun olan pazarlama takvimi olu\u015fturulmal\u0131 ve kar\u015f\u0131 ataklara ge\u00e7ilerek <strong>Gerilla Pazarlamas\u0131n\u0131n<\/strong> ekme\u011fi yenmelidir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/gerilla-pazarlama1.jpg\"><img decoding=\"async\" width=\"960\" height=\"500\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/06\/gerilla-pazarlama1-960x500.jpg\" alt=\"gerilla pazarlama y\u00f6ntemi\" class=\"wp-image-1311\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gerilla-Pazarlamanin-Markalar-Icin-Avantajlari\"><\/span><strong>Gerilla Pazarlaman\u0131n Markalar \u0130\u00e7in Avantajlar\u0131 &nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sadece d\u00fc\u015f\u00fck b\u00fct\u00e7eli firmalar\u0131n de\u011fil, b\u00fcy\u00fck\nmarkalar\u0131n da g\u00f6zdesi olan <strong>Gerilla Pazarlaman\u0131n<\/strong>\nbir\u00e7ok avantaj\u0131 bulunmaktad\u0131r. \u0130lk \u00f6ncelikle; t\u00fcketiciyi etkilemek i\u00e7in\nkulland\u0131klar\u0131 y\u00f6ntemlerin \u00e7o\u011fu olduk\u00e7a d\u00fc\u015f\u00fck maliyetlidir. Markalar,\nreklamlar\u0131n\u0131 yaparken b\u00fct\u00e7elerini sarsmadan t\u00fcketiciye sunma imk\u00e2n\u0131 yakalarlar.\n\u00d6zg\u00fcn ve yarat\u0131c\u0131 yap\u0131s\u0131 sayesinde ak\u0131lda kal\u0131c\u0131d\u0131r ve bu \u00f6zelli\u011fi marka\nbilinirli\u011finin artmas\u0131nda b\u00fcy\u00fck bir rol oynar. B\u00f6ylelikle, piyasada <strong>marka de\u011feri<\/strong> artt\u0131ran ve koruyan\nGerilla Pazarlaman\u0131n sa\u011flad\u0131\u011f\u0131 art\u0131lar\u0131 maddeleyecek olursak e\u011fer;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131m kolayl\u0131\u011f\u0131<\/li>\n\n\n\n<li>Pratik y\u00f6ntemleri<\/li>\n\n\n\n<li>Geli\u015fen fikirleri<\/li>\n\n\n\n<li>B\u00fct\u00e7e kontrol\u00fc<\/li>\n\n\n\n<li>Marka bilinirli\u011fi<\/li>\n\n\n\n<li>Yarat\u0131c\u0131l\u0131k<\/li>\n<\/ul>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde sosyal medyan\u0131n yayg\u0131n kullan\u0131m\u0131, viral olma olas\u0131l\u0131\u011f\u0131n\u0131 kolayla\u015ft\u0131r\u0131yor ve daha fazla t\u00fcketiciye ula\u015fma f\u0131rsat\u0131 veriyor. <strong>Gerilla Pazarlama,<\/strong> reklamc\u0131l\u0131k d\u00fcnyas\u0131na yeni bir boyut kazand\u0131rarak, dinamik hale getirir ve \u00f6zg\u00fcr bir d\u00fcnya yarat\u0131r. Reklamlar, afi\u015fler ve pankartlar arac\u0131l\u0131\u011f\u0131yla sunmu\u015f oldu\u011fu kampanyalar, olduk\u00e7a e\u011flencelidir. Ayr\u0131ca, sekt\u00f6rdeki rakipler ile daha iyi bir m\u00fccadele etmeyi de sa\u011flar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gerilla-Pazarlama-Tekniginin-Olumsuz-Yanlari\"><\/span><strong>Gerilla Pazarlama Tekni\u011finin Olumsuz Yanlar\u0131 &nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Gerilla Pazarlama<\/strong> tekni\u011finin dezavantajlar\u0131ndan bir tanesi, verdi\u011fi mesaj\u0131n yaratmas\u0131 beklenen etkilerle yeterli ki\u015fiye ula\u015famamas\u0131d\u0131r. Bu durum, maalesef her zaman kesin sonu\u00e7 vermeyebilir. Genellikle yava\u015f \u00e7al\u0131\u015fan ve zaman kayb\u0131na sebep olan Gerilla Paz, bunlar\u0131n \u00f6tesinde; kampanyalar\u0131 h\u0131zla yay\u0131labildi\u011fi i\u00e7in \u015firket hakk\u0131nda olumsuz d\u00fc\u015f\u00fcnceler de yayabilir. Bu durumlar, markalar\u0131n veya i\u015fletmelerin <strong>marka de\u011ferini<\/strong> d\u00fc\u015f\u00fcr\u00fcr ve d\u00fc\u015f\u00fc\u015f sonucunda, markalar\u0131n, piyasadan zarar ederek kaybolmalar\u0131na sebebiyet verebilir.<\/p>\n\n\n\n<p>Bu yaz\u0131m\u0131z\u0131 be\u011fendiyseniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/seo-swot-analizi\">SEO SWOT Analizi<\/a> i\u00e7eri\u011fimize de g\u00f6z atabilirsiniz!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header 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fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 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11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Geleneksel pazarlama teknikleri haricinde ki denenmemi\u015f, yeni veya riskli y\u00f6ntemler ile gelenek d\u0131\u015f\u0131 at\u0131l\u0131mlar atarak marka bilinirli\u011fini y\u00fckselmeyi ama\u00e7layan bir pazarlama t\u00fcr\u00fcd\u00fcr.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Gerilla Pazarlama Kimler Taraf\u0131ndan Kullan\u0131l\u0131r? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Pazarlama taktikleri genellikle k\u00fc\u00e7\u00fck veya orta \u00f6l\u00e7ekli i\u015fletmeler taraf\u0131ndan kullan\u0131l\u0131r. S\u0131n\u0131rl\u0131 b\u00fct\u00e7eye sahip olan i\u015fletmeler, b\u00fct\u00e7elerden daha verimli yararlanmak ad\u0131na bu y\u00f6ntemleri uygularlar. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Gerilla Pazarlama Nas\u0131l Yap\u0131l\u0131r? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Pazarlama, fark yaratarak ve hayal g\u00fcc\u00fc \u00fcr\u00fcnlerini daha yo\u011fun kullanarak m\u00fc\u015fteriye ula\u015fmay\u0131 hedefler. Hi\u00e7 beklenmedik anda tam da haf\u0131zada kalacak \u015fekilde m\u00fc\u015fteriye ula\u015f\u0131l\u0131r.  <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Gerilla Pazarlama; \u00e7\u0131lg\u0131n t\u00fcketici d\u00fcnyas\u0131n\u0131n ba\u015f\u0131n\u0131, hi\u00e7 denenmemi\u015f taktikler ile d\u00f6nd\u00fcren pop\u00fcler bir pazarlama y\u00f6ntemidir. Bu pazarlama y\u00f6nteminde, se\u00e7ilen mekanlar ya da tercih edilen alanlar, sizi \u015fa\u015f\u0131rtabilir ve hi\u00e7 beklemedi\u011finiz bir zamanlama ile kar\u015f\u0131n\u0131za \u00e7\u0131kabilir. Gerilla Pazarlama y\u00f6ntemi, geleneksel pazarlama gibi; daha fazla sat\u0131\u015f ve daha fazla k\u00e2r mant\u0131\u011f\u0131n\u0131n izlerini [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gerilla Pazarlama Nedir? Markala\u015fma S\u00fcrecinde Etkisi - Dopinger<\/title>\n<meta name=\"description\" content=\"Gerilla Pazarlama nedir? Pop\u00fcler pazarlama y\u00f6ntemlerinden Gerilla Pazarlama hakk\u0131nda merak edilen t\u00fcm detaylar\u0131 sizin i\u00e7in derledik.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/gerilla-pazarlama\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gerilla Pazarlama Nedir? Markala\u015fma S\u00fcrecinde Etkisi - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Gerilla Pazarlama nedir? 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