{"id":11930,"date":"2022-05-12T16:27:46","date_gmt":"2022-05-12T13:27:46","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=11930"},"modified":"2024-08-07T11:17:27","modified_gmt":"2024-08-07T08:17:27","slug":"e-ticaret-seo","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-seo","title":{"rendered":"E-Ticaret SEO"},"content":{"rendered":"\n<p>E-ticaret siteleri aras\u0131nda artan rekabetle birlikte, e-ticaret SEO \u00e7al\u0131\u015fmalar\u0131 sat\u0131\u015flar\u0131 art\u0131rmada \u00f6nemli bir strateji haline gelmi\u015ftir. E-ticaret SEO, sitelerin \u00fcr\u00fcn ve sayfalar\u0131n\u0131n arama motorlar\u0131nda \u00fcst s\u0131ralarda yer almas\u0131n\u0131 sa\u011flamay\u0131 ama\u00e7lar ve bu s\u00fcre\u00e7te anahtar kelime ara\u015ft\u0131rmas\u0131, site yap\u0131s\u0131n\u0131n d\u00fczenlenmesi ve kullan\u0131c\u0131 deneyiminin iyile\u015ftirilmesi gibi teknikler kullan\u0131l\u0131r. Arama motoru sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer almak, sitenin trafi\u011fini art\u0131rarak marka bilinirli\u011fini ve sat\u0131\u015f oranlar\u0131n\u0131 y\u00fckseltir. G\u00fcn\u00fcm\u00fczde dijital pazarlama stratejileri aras\u0131nda SEO, organik trafik art\u0131\u015f\u0131 ve pazarlama b\u00fct\u00e7esinin hafifletilmesi gibi bir\u00e7ok avantaj sunar. SEO teknikleri, tarama b\u00fct\u00e7esinin optimize edilmesi, mobil uyumluluk, site h\u0131z\u0131n\u0131n iyile\u015ftirilmesi ve do\u011fru bir site mimarisi olu\u015fturmay\u0131 i\u00e7erir. E-ticaret SEO \u00e7al\u0131\u015fmalar\u0131, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak ve kullan\u0131c\u0131 deneyimini iyile\u015ftirmek i\u00e7in de kritik \u00f6neme sahiptir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaret-SEO-Nedir\"><\/span>E-Ticaret SEO Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E-ticaret SEO, bir e-ticaret sitesinin \u00fcr\u00fcnlerini ve sayfalar\u0131n\u0131 arama motoru sonu\u00e7lar\u0131nda daha y\u00fcksek s\u0131ralarda yer almas\u0131n\u0131 sa\u011flamak amac\u0131yla yap\u0131lan optimizasyon \u00e7al\u0131\u015fmalar\u0131na verilen genel add\u0131r. Bu s\u00fcre\u00e7, anahtar kelime ara\u015ft\u0131rmas\u0131, site yap\u0131s\u0131n\u0131n d\u00fczenlenmesi ve kullan\u0131c\u0131 deneyimini iyile\u015ftirme gibi teknikler i\u00e7erir. Ayr\u0131ca <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/yuksek-donusum-oranlari-icin-e-ticaret-urun-aciklamalarini-optimize-etme\">\u00fcr\u00fcn sayfalar\u0131 optimizasyonu<\/a> , <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-sitesi-odeme-sayfasi-optimizasyonu\">\u00f6deme sayfas\u0131 optimizasyonu<\/a> ve <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-siteniz-icin-mobil-optimizasyon-onerileri\">e-ticaret i\u00e7in mobil optimizasyon \u00e7al\u0131\u015fmalar\u0131<\/a> gibi teknikleri de i\u00e7ermektedir.Amac\u0131, potansiyel m\u00fc\u015fterilerin \u00fcr\u00fcnleri kolayca bulmalar\u0131n\u0131 ve sat\u0131\u015flar\u0131n artmas\u0131n\u0131 sa\u011flamakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaret-SEO-Neden-Onemlidir\"><\/span>E-Ticaret SEO Neden \u00d6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E-Ticaret SEO, e-ticaret sitelerinin trafiklerinin art\u0131rmak ve sat\u0131\u015flar\u0131n\u0131 y\u00fckseltmek ad\u0131na \u00e7\u00f6z\u00fcmler sunmaktad\u0131r. Bu nedenle Arama motoru sonu\u00e7 sayfalar\u0131nda \u00fcst s\u0131ralara \u00e7\u0131kmak i\u00e7in \u00e7o\u011fu sat\u0131\u015f sitesi, <strong>eticaret SEO<\/strong> \u00e7al\u0131\u015fmas\u0131 yapmaktad\u0131r. Bunun \u00f6nemli nedenlerinden biri ise web site trafi\u011finin olu\u015fmas\u0131nda arama motorlar\u0131 yakla\u015f\u0131k %40 oran\u0131nda belirleyicidir. <strong>E-ticaret SEO teknikleri <\/strong>uygulaman\u0131n avantajlar\u0131ndan baz\u0131lar\u0131n\u0131 a\u015fa\u011f\u0131da yer ald\u0131\u011f\u0131 gibi s\u0131ralayabiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-ticaret SEO<\/strong>, markan\u0131z\u0131n bilinirli\u011fi ve tan\u0131n\u0131rl\u0131\u011f\u0131 art\u0131r\u0131r<\/li>\n\n\n\n<li>Marka de\u011feriniz artar<\/li>\n\n\n\n<li>Markan\u0131za olan m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 geli\u015fir<\/li>\n\n\n\n<li><strong>E-ticaret SEO<\/strong> \u00e7al\u0131\u015fmalar\u0131 ile elde edilen veriler di\u011fer pazarlama stratejilerini de y\u00f6nlendirir<\/li>\n\n\n\n<li>Hedef kitlenizi kolayca tespit etme imkan\u0131 ve sat\u0131\u015f stratejinizi buna g\u00f6re belirleme kolayl\u0131\u011f\u0131<\/li>\n\n\n\n<li>Arama motoru optimizasyonu sonucunda \u00f6l\u00e7\u00fcmlenebilece\u011finiz sonu\u00e7lar elde edersiniz<\/li>\n\n\n\n<li>Organik trafik art\u0131\u015f\u0131 sa\u011flayarak pazarlama b\u00fct\u00e7enizin y\u00fck\u00fcn\u00fc hafifletir.<\/li>\n<\/ul>\n\n\n\n\n    <div class=\"container callaction\">\n        <div class=\"mirror-card\">\n            <div class=\"row \">\n                <div class=\"col-md-2 justify-content-end d-flex align-items-center envelope\">\n                    <img decoding=\"async\" src=\"http:\/\/www.dopinger.com\/tr\/blog\/wp-content\/themes\/ixiry\/img\/mail2.png\" alt=\"mail\">\n                <\/div>\n                <div class=\"col-md-9 offset-md-1\">\n                    <div class=\"d-flex flex-column justify-content-start align-items-md-start\">\n                        <p class=\"inner-search-text\">Hizmetlerimiz hakk\u0131nda bilgi almak i\u00e7in hemen ileti\u015fime ge\u00e7in! <\/p>\n                        <div class=\"input-group mb-4 bg-white rounded-pill callactionform\">\n                            <input id=\"dataScrt\" aria-label=\"dataScrt\" type=\"text\" name=\"dataScrt\" tabindex=\"-1\" autocomplete=\"off\" style=\"position: absolute; left: -10000px\" required>\n                            <input type=\"text\" class=\"form-control rounded-pill border-0 bg-white pl-3 mail-call\" id=\"email-call\" placeholder=\"example@gmail.com\">\n                            <div class=\"input-group-append\">\n                                <button id=\"call-btn\" class=\"btn btn-dark rounded-pill\"> <font id=\"callbtn\"> G\u00f6nder<\/font> <div class=\"spinner-border text-white mb-1\" id=\"callloading\" style=\"display: none\"><\/div><\/button>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaret-SEO-Nasil-Yapilir\"><\/span>E-Ticaret SEO Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Siz de <strong>E-ticaret SEO<\/strong> \u00e7al\u0131\u015fmalar\u0131 yapmak istiyorsan\u0131z bu yaz\u0131m\u0131zda sizelere bu konu hakk\u0131nda detayl\u0131 bir rehber sunaca\u011f\u0131z. Rehberimizdeki bu ad\u0131mlar\u0131 izleyerek siz de rakiplerinize kar\u015f\u0131 pazarlama stratejilerinizi ve <strong>e-ticaret SEO<\/strong> \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 geli\u015ftirebilirsiniz.<\/p>\n\n\n\n<p>E-ticaret siteleriniz i\u00e7in yap\u0131lmas\u0131 gereken SEO \u00e7al\u0131\u015fmalar\u0131 \u015fu \u015fekildedir;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anahtar kelime ara\u015ft\u0131rmas\u0131 yap\u0131n,<\/li>\n\n\n\n<li>Kategori hiyerar\u015fisini d\u00fczenleyin,<\/li>\n\n\n\n<li>Site h\u0131zlar\u0131n\u0131z\u0131 iyile\u015ftirin,<\/li>\n\n\n\n<li>Yap\u0131sal veriler kullan\u0131n,<\/li>\n\n\n\n<li>Tarama b\u00fct\u00e7enizi optimize edin,<\/li>\n\n\n\n<li>Index ve Tarama hatalar\u0131n\u0131z\u0131 \u00e7\u00f6z\u00fcn,<\/li>\n\n\n\n<li>Mobil uyumlu olun,<\/li>\n\n\n\n<li>\u00dcr\u00fcn detaylar\u0131n\u0131z\u0131 optimize edin<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Anahtar Kelime Ara\u015ft\u0131rmas\u0131<\/h3>\n\n\n\n<p>Anahtar kelime ara\u015ft\u0131rmas\u0131 E-ticaret siteleri i\u00e7in yap\u0131lacak SEO \u00e7al\u0131\u015fmalar\u0131 a\u00e7\u0131s\u0131ndan dikkat edilmesi gereken en \u00f6nemli noktalardan biridir. Anahtar kelime ara\u015ft\u0131rmas\u0131n\u0131n \u00f6nemli olmas\u0131n\u0131n nedeni e-ticaret sitelerinin i\u00e7erik planlamas\u0131 ve \u00fcr\u00fcn bilgileri gibi k\u0131s\u0131mlar\u0131 ancak do\u011fru anahtar kelime se\u00e7imi ile SEO performans\u0131n\u0131 art\u0131rmakt\u0131r. Bu sebepten dolay\u0131 anahtar kelime ara\u015ft\u0131rmas\u0131 b\u00fcy\u00fck \u00f6nem kazan\u0131r. <strong>E-ticaret SEO<\/strong> i\u00e7in anahtar kelime ara\u015ft\u0131rmalar\u0131nda kullanabilece\u011finiz baz\u0131 eklentiler ve ara\u00e7lar vard\u0131r. Bu ara\u00e7lar\u0131 kullanarak <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/anahtar-kelime-analizi\" target=\"_blank\" rel=\"noreferrer noopener\">anahtar kelime analizi<\/a> yapma imkan\u0131n\u0131z olur ve trafik hacmi y\u00fcksek olan kelimeleri i\u00e7erik planlaman\u0131zda kritik noktalarda kullanabilirsiniz. Buna ek olarak, uzun kuyruklu anahtar kelimeleri kullan\u0131m\u0131 ile organik trafi\u011finizi art\u0131rma potansiyeliniz artar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"716\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/e-ticaret-sitemap.png\" alt=\"E-Ticaret SEO i\u00e7in Kategori Yap\u0131s\u0131 Kurgulay\u0131n\" class=\"wp-image-12077\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Kategori Hiyerar\u015fisinin D\u00fczenlenmesi<\/h3>\n\n\n\n<p><strong>E ticaret SEO<\/strong> i\u00e7in kullan\u0131c\u0131 deneyimine \u00f6nem vermesi gerekir. Bunun i\u00e7in web sitenizi ziyaret edecek kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcnlere veya i\u00e7eriklere eri\u015fimini kolayla\u015ft\u0131ran bir site mimarisi olu\u015fturmal\u0131s\u0131n\u0131z. E-ticaret sitenizde yer alan \u00fcr\u00fcnlerin d\u00fczenli bir hiyerar\u015fi i\u00e7erisinde s\u0131ralanmas\u0131 hem arama motorlar\u0131 a\u00e7\u0131s\u0131ndan hem de kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan sizi \u00f6ne \u00e7\u0131kar\u0131r. Buna ek olarak sitenizde yer alan \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131 da d\u00fczenli bir kategori hiyerar\u015fisi i\u00e7erisinde olmas\u0131 e-ticaret sitenizi daha SEO uyumlu hale getirir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"321\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/seo-uyumlu-url.png\" alt=\"E-Ticaret siteleriniz i\u00e7in SEO Uyumlu Kal\u0131c\u0131 Ba\u011flant\u0131 kullan\u0131n\" class=\"wp-image-12065\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/seo-uyumlu-url.png 900w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/seo-uyumlu-url-768x274.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">SEO Uyumlu Kal\u0131c\u0131 Ba\u011flant\u0131lar<\/h3>\n\n\n\n<p>Bir sitenin SEO uyumlu olmas\u0131 i\u00e7in gerekli fakt\u00f6rlerden biri de sitenin kal\u0131c\u0131 ba\u011flant\u0131lar\u0131n\u0131n (URL) sayfa i\u00e7eri\u011fi ile alakal\u0131 anahtar kelimeler i\u00e7ermesidir. Arama motoru algoritmalar\u0131 esas al\u0131nmadan tasarlanan bir sitenin kal\u0131c\u0131 ba\u011flant\u0131lar\u0131 \u00e7o\u011fu zaman otomatik belirlenir. Bu t\u00fcr kal\u0131c\u0131 ba\u011flant\u0131lar\u0131n sayfa i\u00e7eri\u011fi ile alakas\u0131z rasgele harf ve rakamlar i\u00e7erme ihtimali vard\u0131r. Buna kar\u015f\u0131n bir sitenin kal\u0131c\u0131 ba\u011flant\u0131lar\u0131 sayfa i\u00e7eri\u011fi ile ba\u011flant\u0131l\u0131 anahtar kelimeler i\u00e7ermesi hem kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan kolayl\u0131k sa\u011flar hem de arama motorlar\u0131 bu durumu olumlu de\u011ferlendirir Sonu\u00e7 olarak e-ticaret sitenizde yer alan \u00fcr\u00fcnlerin, kategorilerin ve i\u00e7eriklerin bulundu\u011fu sayfalar\u0131n kal\u0131c\u0131 ba\u011flant\u0131lar\u0131n\u0131n sayfa i\u00e7eri\u011fi ile do\u011frudan alakal\u0131 anahtar kelimeler i\u00e7ermesi sizi \u00f6ne \u00e7\u0131kar\u0131r. Bu y\u00fczden e-ticaret sitenizin sayfalar\u0131n\u0131n <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/seo-uyumlu-url\" target=\"_blank\" rel=\"noreferrer noopener\">SEO uyumlu URL<\/a> i\u00e7ermesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/canonical-url.png\" alt=\"E-ticaret sitenizdeki \u00fcr\u00fcnler i\u00e7in Canonical URL yap\u0131s\u0131n\u0131 kurgulay\u0131n\" class=\"wp-image-12071\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/canonical-url.png 900w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/canonical-url-480x320.png 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/canonical-url-192x128.png 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/canonical-url-768x512.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Canonical Yap\u0131n\u0131n Kurgulanmas\u0131<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/canonical-url\" target=\"_blank\" rel=\"noreferrer noopener\">Canonical URL<\/a> ayn\u0131 i\u00e7eri\u011fi bar\u0131nd\u0131ran fakat farkl\u0131 kal\u0131c\u0131 ba\u011flant\u0131lara (URL) sahip bir sayfay\u0131 canonical etiket arac\u0131l\u0131\u011f\u0131 ile tek bir link alt\u0131nda birle\u015ftirilmesini sa\u011flayan bir URL t\u00fcr\u00fcd\u00fcr. Bir HTML Kodu Snippet&#8217;i olan Canonical Etiket (rel=\u201ccanonical\u201d) sayesinde farkl\u0131 kal\u0131c\u0131 ba\u011flant\u0131lar\u0131 olan bir sayfan\u0131n sizin belirledi\u011finiz ana URL&#8217;in indekslenmesini sa\u011flayabilirsiniz. <\/p>\n\n\n\n<p>Canonical Etiket kullan\u0131lmad\u0131\u011f\u0131 durumda bir sayfa birden \u00e7ok kal\u0131c\u0131 ba\u011flant\u0131ya sahip g\u00f6r\u00fcnme ihtimali vard\u0131r. A\u015fa\u011f\u0131daki kal\u0131c\u0131 ba\u011flant\u0131lar bu duruma \u00f6rnek te\u015fkil eder:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>www.ornek-baglanti.com<\/li>\n\n\n\n<li>http:\/\/www.ornek-baglanti.com<\/li>\n\n\n\n<li>ornek-baglanti.com<\/li>\n<\/ul>\n\n\n\n<p>Canonical URL yap\u0131s\u0131n\u0131n kurgulanmas\u0131 sayesinde arama motorlar\u0131 sitenizde <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/yinelenen-icerik-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">yinelenen i\u00e7erik<\/a> tespiti yapamaz. Bu ayn\u0131 zamanda sitenizin arama motorlar\u0131 taraf\u0131ndan cezaland\u0131r\u0131lmas\u0131 ve dizinden (index) \u00e7\u0131kar\u0131lmas\u0131 gibi durumlar\u0131 da engeller. Siz de e-ticaret sitenizin canonical URL yap\u0131lanmas\u0131 kriterlerini esas alarak <strong>E-ticaret SEO<\/strong> uyumlu hale getirin ve arama motoru sonu\u00e7lar\u0131nda daha y\u00fcksek s\u0131ralarda yer alma ihtimalinizi y\u00fckseltin.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"799\" height=\"248\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/Sayfalandirma-Pagination.png\" alt=\"e-ticaret sayfaland\u0131rmalar\u0131n\u0131z\u0131 SEO uyumlu yap\u0131n\" class=\"wp-image-12073\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/Sayfalandirma-Pagination.png 799w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/Sayfalandirma-Pagination-768x238.png 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Sayfaland\u0131rma Yap\u0131s\u0131<\/h3>\n\n\n\n<p>E-Ticaret Sitelerinde <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/pagination-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Sayfaland\u0131rma (Pagination)<\/a> web sitenizde yer alan i\u00e7eriklerin belirli b\u00f6l\u00fcmlere ve sayfalara ayr\u0131lma s\u00fcrecine denir. Bu sayede sitenizde yer alan i\u00e7erikler numaraland\u0131r\u0131lm\u0131\u015f sayfalar halinde yer al\u0131r. Ayn\u0131 zamanda arama motoru botlar\u0131n\u0131n sayfaland\u0131rma yap\u0131s\u0131 tamamlanm\u0131\u015f web sitelerini taramas\u0131 daha da kolayd\u0131r. Bundan dolay\u0131 sayfaland\u0131rma yap\u0131s\u0131n\u0131 olu\u015fturmak SEO a\u00e7\u0131s\u0131ndan sizi \u00f6n plana \u00e7\u0131kar\u0131r. Trendyol, Amazon gibi bir\u00e7ok e-ticaret sitesi hem SEO hem de kullan\u0131c\u0131 deneyimini geli\u015ftirmek i\u00e7in pagination i\u015flemini uygulamaktad\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"358\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/gtmetrix-sayfa-hizi.png\" alt=\"e-ticaret sitenizin h\u0131zl\u0131 a\u00e7\u0131lmas\u0131n\u0131 sa\u011flay\u0131n\" class=\"wp-image-12085\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/gtmetrix-sayfa-hizi.png 900w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/gtmetrix-sayfa-hizi-768x305.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Site H\u0131zlar\u0131n\u0131n \u0130yile\u015ftirilmesi<\/h3>\n\n\n\n<p>\u00c7o\u011fu internet kullan\u0131c\u0131s\u0131 art\u0131k t\u0131klad\u0131\u011f\u0131 bir sayfan\u0131n saniyeler i\u00e7erisinde a\u00e7\u0131lmas\u0131 beklentisi i\u00e7erisindedir. Bu beklenti ayn\u0131 zamanda kullan\u0131c\u0131 deneyiminin \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc olu\u015fturur. Site h\u0131z\u0131 d\u00fc\u015f\u00fck olan e-ticaret siteleri kullan\u0131c\u0131lara daha az g\u00fcven verir. Buna ek olarak, site h\u0131z\u0131n\u0131n d\u00fc\u015f\u00fck olmas\u0131 <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hemen-cikma-orani-nasil-dusurulur\" target=\"_blank\" rel=\"noreferrer noopener\">hemen \u00e7\u0131kma oran\u0131n\u0131<\/a> da art\u0131rmaktad\u0131r. Google&#8217;\u0131n ara\u015ft\u0131rmas\u0131, sayfa y\u00fckleme s\u00fcresi bir saniyeden \u00fc\u00e7 saniyeye \u00e7\u0131kt\u0131\u011f\u0131nda hemen \u00e7\u0131kma oran\u0131n\u0131n %32 artarken, sayfa y\u00fckleme s\u00fcresi bir saniyeden be\u015f saniyeye \u00e7\u0131kt\u0131\u011f\u0131nda ise %90 artt\u0131\u011f\u0131n\u0131 g\u00f6sterdi. Bu sebeple, e-ticaret sitelerinde <a href=\"https:\/\/www.dopinger.com\/tr\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">arama motoru optimizasyonu<\/a> a\u00e7\u0131s\u0131ndan \u00f6n plana \u00e7\u0131kan en \u00f6nemli fakt\u00f6rlerden birisi de site h\u0131z\u0131n\u0131n iyile\u015ftirilmesidir. \u00c7\u00fcnk\u00fc site h\u0131z\u0131 yava\u015f olan e-ticaret siteleri rakiplerine k\u0131yasla daha az g\u00fcven verir. Bu sebepten dolay\u0131 site h\u0131z\u0131 direkt olarak hem site trafi\u011fini hem de d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 etkiler. E\u011fer bir e-ticaret sitesi rakiplerinin \u00f6n\u00fcne ge\u00e7mek, organik trafi\u011fini ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak istiyorsa mutlaka site h\u0131z\u0131n\u0131 optimize etmelidir.<\/p>\n\n\n\n<p>Bu yaz\u0131 da ilginizi \u00e7ekebilir: <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/site-hizi-nasil-olculur-ve-iyilestirilir\">Site H\u0131z\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr ve \u0130yile\u015ftirilir?<\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Kullan\u0131c\u0131 Beklentileri:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bir sitenin h\u0131z\u0131ndan &#8220;memnun olmayan&#8221; m\u00fc\u015fterilerin yakla\u015f\u0131k %80&#8217;i ayn\u0131 siteden tekrardan sat\u0131n almay\u0131 d\u00fc\u015f\u00fcnm\u00fcyor<\/li>\n\n\n\n<li>Mobil kullan\u0131c\u0131lar\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131 bir sitenin d\u00f6rt saniye veya daha k\u0131sa bir s\u00fcrede y\u00fcklenmesini bekliyor<\/li>\n\n\n\n<li>\u00c7evrimi\u00e7i al\u0131\u015fveri\u015f yapanlar\u0131n yakla\u015f\u0131k %50&#8217;si web sayfalar\u0131n\u0131n iki saniyeden daha k\u0131sa s\u00fcrede y\u00fcklenmesini bekliyor<\/li>\n<\/ul>\n\n\n\n<p>Pagespeed Insights ve GTmetrix gibi bir\u00e7ok site h\u0131z testi arac\u0131 sitenizin performans\u0131 hakk\u0131nda bilgi verir. Buna ek olarak test ara\u00e7lar\u0131 site h\u0131z\u0131n\u0131 iyile\u015ftirme ile ilgili optimizasyon olanaklar\u0131n\u0131 da raporlar. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yap\u0131sal Verilerin Eklenmesi<\/h3>\n\n\n\n<p>Zengin snippetler (rich snippets), zengin sonu\u00e7lar, JSON etiketleri ve \u015fema kodlar\u0131 olarakta bilinen <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/yapisal-veri-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">yap\u0131sal veriler<\/a>, E-Ticaret SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc olu\u015fturur. Arama motoru botlar\u0131 \u015fema kodlar\u0131 arac\u0131l\u0131\u011f\u0131 ile yap\u0131land\u0131r\u0131lm\u0131\u015f verileri alg\u0131lar ve bu verilere g\u00f6re s\u0131ralaman\u0131z\u0131 belirler. S\u0131ralamaya etki eden yap\u0131sal veriler (structured data), \u015fema i\u015faretleme t\u00fcrleri ile arama motoru sonu\u00e7 sayfas\u0131nda kullan\u0131c\u0131 deneyimine katk\u0131 sa\u011flayan bilgiler sunar. Web sitenizde yer alan i\u00e7eri\u011fin hem arama motorlar\u0131 taraf\u0131ndan daha iyi alg\u0131lanmas\u0131n\u0131 sa\u011flayan hem de kullan\u0131c\u0131lara kolayl\u0131k sa\u011flayan yap\u0131sal veriler e-ticaret siteleri i\u00e7in ekstra \u00f6nem ta\u015f\u0131r. Bunun nedeni e-ticaret sitelerinde yer alan \u00fcr\u00fcnlerin ve \u00fcr\u00fcnlere ait i\u00e7eriksel bilginin arama motorlar\u0131 taraf\u0131ndan do\u011fru alg\u0131lanmas\u0131 s\u0131ralaman\u0131z\u0131 direkt olarak etkiler. Bununla birlikte \u00fcr\u00fcn bilgileri ile ilgili detaylar arama sonu\u00e7 sayfalar\u0131nda g\u00f6r\u00fcn\u00fcr ve SERP&#8217;lerde daha fazla yer kaplayarak kullan\u0131c\u0131lar\u0131n ilgisini \u00e7eker. T\u00fcm bunlara paralel olarak da bu sayede e-ticaret siteleri d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rma imkan\u0131 bulur.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"856\" height=\"190\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/yapilandirilmis-veri.png\" alt=\"E-ticaret \u00fcr\u00fcnlerinizde review \u015femas\u0131 kullan\u0131n\" class=\"wp-image-12094\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/yapilandirilmis-veri.png 856w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/yapilandirilmis-veri-768x170.png 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><figcaption class=\"wp-element-caption\">Review Yap\u0131sal Verisi<\/figcaption><\/figure><\/div>\n\n\n<p>Yap\u0131sal Veri kullan\u0131m\u0131n\u0131n sa\u011flad\u0131\u011f\u0131 baz\u0131 avantajlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: initial;\">Arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck artar<\/span><\/li>\n\n\n\n<li>\u0130zlenim ve t\u0131klanma art\u0131\u015f\u0131 sa\u011flan\u0131r<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 deneyiminde iyile\u015fme olur<\/li>\n\n\n\n<li>\u0130\u00e7erik stratejisinizin geli\u015fmesine katk\u0131 sa\u011flar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tarama B\u00fct\u00e7esinin Optimize Edilmesi<\/h3>\n\n\n\n<p>\u0130ngilizce&#8217;de Crawl Budget olarak adland\u0131r\u0131lan tarama b\u00fct\u00e7esi, Google tarama botlar\u0131n\u0131n belirli bir g\u00fcnde tarayaca\u011f\u0131 ve dizine ekleyece\u011fi sayfa say\u0131s\u0131n\u0131 belirlemeye yarar. Google gibi arama motorlar\u0131 ayn\u0131 g\u00fcnde milyonlarca siteyi dizine ekleyemeyece\u011fi i\u00e7in belirli kurallara g\u00f6re belirli say\u0131da dizin ekler. Bu y\u00fczden, bir sitenin i\u00e7eri\u011finin bu kurallara g\u00f6re belirlenmesi olduk\u00e7a \u00f6nemlidir. Her g\u00fcn k\u0131s\u0131tl\u0131 say\u0131da sayfay\u0131 dizine ekleyebilen Google iyi performans sergileyen siteleri \u00f6ncelik olarak belirler. Bununla birlikte Google, site performans\u0131n\u0131 baz alarak her bir site i\u00e7in tarama b\u00fct\u00e7esi olu\u015fturur.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"352\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/tarama-butcesi-optimizasyonu.png\" alt=\"e-ticaret seo i\u00e7in tarama b\u00fct\u00e7esi optimizasyonu yap\u0131n\" class=\"wp-image-12103\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/tarama-butcesi-optimizasyonu.png 800w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/tarama-butcesi-optimizasyonu-768x338.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<p>Google Search Console \u00fczerinden siz de kendi web sitenizin tarama b\u00fct\u00e7esini \u00f6\u011frenebilirsiniz. Buna g\u00f6re Google dizin b\u00f6l\u00fcm\u00fcnden dizine eklenen sayfa say\u0131s\u0131n\u0131 \u00f6\u011frenebilirsiniz. Tarama istatistikleri b\u00f6l\u00fcm\u00fcnden ise web sitenizin g\u00fcnl\u00fck taranma say\u0131s\u0131n\u0131 bulabilirsiniz. Web sitenizin tarama b\u00fct\u00e7esini \u00f6\u011frenmek i\u00e7in GSC&#8217;den \u00f6\u011frendi\u011finiz dizine eklenen sayfa say\u0131s\u0131n\u0131 g\u00fcnl\u00fck taranan sayfa say\u0131s\u0131na b\u00f6lmelisiniz. Bu i\u015flem sonucunda siz de tarama b\u00fct\u00e7enizi hesaplayabilirsiniz. Bununla ba\u011flant\u0131l\u0131 olarak tarama b\u00fct\u00e7enizin olabildi\u011fince d\u00fc\u015f\u00fck bir say\u0131da olmas\u0131 \u00f6nemlidir. Bunun nedeni tarama b\u00fct\u00e7esi ne kadar az ise Google sitenizdeki sayfalar\u0131 o kadar h\u0131zl\u0131 dizine ekler. Siz de e-ticaret sitenizin tarama b\u00fct\u00e7esini optimize ederek dizine al\u0131nma i\u015flemini h\u0131zland\u0131rabilirsiniz. Bu sayede arama motorlar\u0131nda yerinizi alman\u0131z kolayla\u015f\u0131r. Siz de a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyerek sitenizin tarama b\u00fct\u00e7esi optimize edin.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">URL Y\u00f6nlendirmelerini Azalt\u0131n<\/h4>\n\n\n\n<p>Sayfan\u0131zda yer alan gereksiz URL Y\u00f6nlendirmelerini kald\u0131rarak Google tarama botlar\u0131n\u0131n i\u015fini kolayla\u015ft\u0131rabilirsiniz. Bu sayede Google tarama botlar\u0131 y\u00f6nlendirmelere tak\u0131lmadan h\u0131zl\u0131ca web sitenizi tarar ve tarama b\u00fct\u00e7eniz hafifler.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Yetim Sayfa Bulundurmay\u0131n<\/h4>\n\n\n\n<p>\u0130\u00e7 ve d\u0131\u015f linklendirmeleri olmayan Yetim Sayfalar\u0131 sitenizde bulundurmay\u0131n. \u00c7\u00fcnk\u00fc tarama botlar\u0131 bu t\u00fcr sayfalara ula\u015fmakta g\u00fc\u00e7l\u00fck \u00e7ekerler ve bu da tarama b\u00fct\u00e7esine gereksiz y\u00fck olu\u015fturur.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"348\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/dopinger-site-haritasi.png\" alt=\"e-ticaret seo \u00e7al\u0131\u015fmalar\u0131nda yetim sayfalar\u0131n \u00f6n\u00fcne ge\u00e7mek\" class=\"wp-image-12120\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/dopinger-site-haritasi.png 800w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/dopinger-site-haritasi-768x334.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">XML Site Haritan\u0131z\u0131 G\u00fcncel Tutun<\/h4>\n\n\n\n<p>Google tarama botlar\u0131n\u0131n sitenizdeki i\u00e7eri\u011fi ve y\u00f6nlendirmeleri daha iyi anlayabilmesi i\u00e7in XML site haritan\u0131z\u0131 g\u00fcncelleyin. Site haritan\u0131z\u0131n d\u00fczenli ve g\u00fcncel olmas\u0131 tarama botlar\u0131 i\u00e7in kolayl\u0131k sa\u011flar ve bu sayede dizine alma i\u015flemleri uzun s\u00fcrmez.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Site H\u0131z\u0131 Optimizasyonu<\/h4>\n\n\n\n<p>E-ticaret sitenizin h\u0131z\u0131 direkt olarak tarama b\u00fct\u00e7enizi etkiler. Bunun nedeni tarama botlar\u0131n\u0131n site h\u0131z\u0131 y\u00fcksek siteleri h\u0131zl\u0131ca tarayabilmesi ve buna g\u00f6re site performans\u0131n\u0131 de\u011ferlendirebilmesidir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"200\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/e-ticaret-url-parametre.png\" alt=\"E-Ticaret URL Filtre\" class=\"wp-image-12124\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/e-ticaret-url-parametre.png 900w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/e-ticaret-url-parametre-768x171.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">URL Parametrelerine Dikkat Edin<\/h4>\n\n\n\n<p>\u00c7o\u011fu e-ticaret sitesinde \u00fcr\u00fcn filtrelemesi gibi i\u015flemlerde kal\u0131c\u0131 ba\u011flant\u0131larda de\u011fi\u015fiklik olur. \u00d6rne\u011fin \u00fcr\u00fcn se\u00e7erken fiyat aral\u0131\u011f\u0131 belirlenen bir filtre uyguland\u0131\u011f\u0131nda ayr\u0131 bir URL olu\u015fur. \u00dcr\u00fcn rengi se\u00e7ilerek filtrelendirme yap\u0131ld\u0131\u011f\u0131nda ise renk kodu i\u00e7eren ayr\u0131 bir URL olu\u015fur. e-ticaret siteleri i\u00e7in bu t\u00fcr filtrelendirme ve di\u011fer fakt\u00f6rler g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda s\u0131n\u0131rs\u0131z say\u0131da kal\u0131c\u0131 ba\u011flant\u0131 olu\u015fma ihtimali vard\u0131r. Tarama botlar\u0131n\u0131n say\u0131s\u0131 bu kadar \u00e7ok kal\u0131c\u0131 ba\u011flant\u0131y\u0131 taramas\u0131 ve dizine eklemesi tarama b\u00fct\u00e7esi a\u00e7\u0131s\u0131ndan olduk\u00e7a olumsuzdur. Ayn\u0131 zamanda tarama botlar\u0131 bu t\u00fcr ba\u011flant\u0131lar\u0131 yinelenen i\u00e7erik olarak alg\u0131lamas\u0131 riski de vard\u0131r. T\u00fcm bu URL Parametrelerini robots.txt dosyas\u0131 veya Google Search Console \u00fczerinden d\u00fczenleyerek tarama botlar\u0131 eri\u015fimine kapatabilirsiniz. B\u00f6ylece tarama b\u00fct\u00e7enizi optimize etmi\u015f olursunuz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"331\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/search-console-indeks-hatalari.png\" alt=\"e-ticaret siteleri i\u00e7in yap\u0131lacak seo \u00e7al\u0131\u015fmalar\u0131nda index hatalar\u0131n\u0131n kontrol\u00fc\" class=\"wp-image-12118\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/search-console-indeks-hatalari.png 800w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/search-console-indeks-hatalari-768x318.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Index Hatalar\u0131n\u0131n \u00c7\u00f6z\u00fclmesi<\/h3>\n\n\n\n<p>Google Tarama Botlar\u0131n\u0131n sitenizi tarama s\u00fcrecinde dizine ekleme (indexing) ile ilgili sorunlar ile kar\u015f\u0131la\u015fabilir. Bu t\u00fcr durumlarda web sitenizin baz\u0131 sayfalar\u0131 dizine eklenmeyebilir veya tarama b\u00fct\u00e7esini olumsuz y\u00f6nde etkileyebilir.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-index-hatalari-nelerdir\" target=\"_blank\" rel=\"noreferrer noopener\">Index hatalar\u0131n\u0131<\/a> Google Search Console \u00fczerinden bulabilirsiniz. GSC&#8217;ye giri\u015f yapt\u0131ktan sonra &#8220;Dizin&#8221; k\u0131sm\u0131n\u0131n alt\u0131nda &#8220;Kapsam&#8221;a t\u0131klayarak Google Kapsam Raporlar\u0131n\u0131 g\u00f6r\u00fcnt\u00fcleyin. Bu k\u0131s\u0131mda Google sitenizde yer alan indeks hatalar\u0131n\u0131 raporlar. Burada yer alan hatalar\u0131n \u00e7\u00f6z\u00fclmesi sitenizin genel olarak iyile\u015ftirilmesini sa\u011flar. Bu sayede siteniz i\u00e7in kapsaml\u0131 bir <strong>e-ticaret SEO<\/strong> \u00e7al\u0131\u015fmas\u0131 y\u00fcr\u00fctm\u00fc\u015f olursunuz.<\/p>\n\n\n\n<p><strong>Yayg\u0131n Indeks Hatalar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>URL Bulunamad\u0131 (404)<\/li>\n\n\n\n<li>Sunucu Hatas\u0131 (5xx)<\/li>\n\n\n\n<li>Yeniden Y\u00f6nlendirme Hatas\u0131<\/li>\n\n\n\n<li>G\u00f6nderilen URL &#8220;noindex&#8221; i\u015faretli<\/li>\n\n\n\n<li>robots.txt taraf\u0131ndan engellendi<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Kullan\u0131c\u0131 Deneyimi Analizleri<\/h3>\n\n\n\n<p>E-ticaret web siteleri i\u00e7in hem arama sonu\u00e7lar\u0131nda yukar\u0131 s\u0131ralara \u00e7\u0131kmak hem de d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131c\u0131 deneyimi en \u00f6nemli fakt\u00f6rlerden biridir. \u0130ngilizcesi user experience (UX) olan kullan\u0131c\u0131 deneyimi, e-ticaret siteleri i\u00e7in bir kullan\u0131c\u0131n\u0131n veya m\u00fc\u015fterinin sitenin sundu\u011fu \u00fcr\u00fcnler ve verdi\u011fi hizmetler ile kurdu\u011fu etkile\u015fimlerin t\u00fcm\u00fcne denebilir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/e-ticaret-seo-calismalarinda-kullanici-deneyim.png\" alt=\"e-ticaret sitelerinde kullan\u0131c\u0131 deneyiminin seoya katk\u0131s\u0131\" class=\"wp-image-28653\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/e-ticaret-seo-calismalarinda-kullanici-deneyim.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/e-ticaret-seo-calismalarinda-kullanici-deneyim-480x320.png 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/e-ticaret-seo-calismalarinda-kullanici-deneyim-192x128.png 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/e-ticaret-seo-calismalarinda-kullanici-deneyim-768x512.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<p>E-ticaret siteleri i\u00e7in m\u00fc\u015fterilerin sat\u0131n alma s\u00fcreci s\u0131ras\u0131nda en az g\u00fc\u00e7l\u00fckle kar\u015f\u0131la\u015f\u0131lmas\u0131 gerekir. Bunun nedeni kullan\u0131c\u0131 deneyimi zay\u0131f olan bir e-ticaret sitesinin hem kullan\u0131c\u0131lar taraf\u0131ndan tercih edilmez hem de arama motorlar\u0131 b\u00f6yle bir sitenin performans\u0131n\u0131 olumsuz de\u011ferlendir. Buna paralel olarak d\u00f6n\u00fc\u015f\u00fcm oran\u0131 azalma e\u011filimi g\u00f6sterir.<\/p>\n\n\n\n<p>Kullan\u0131c\u0131 deneyimi analizi (UX Analytics), kullan\u0131c\u0131lar\u0131n e-ticaret sitesinde sunulan \u00fcr\u00fcnler veya verilen hizmetler ile kurdu\u011fu etkile\u015fimler hakk\u0131nda toplanan verileri de\u011ferlendirme ve analiz etme s\u00fcrecine denir. \u00c7o\u011fu e-ticaret sitesi toplanan verilerin analizi sonucunda \u00fcretilen \u00e7\u00f6z\u00fcmler \u00fcreterek kullan\u0131c\u0131 deneyimini geli\u015ftirmeye \u00e7al\u0131\u015f\u0131r. Bu sayede, e-ticaret siteleri kullanc\u0131lar\u0131n sat\u0131n alma s\u00fcrecini sorunsuz ve kolay hale getirilmeyi hedefler. Kullan\u0131c\u0131 deneyimi optimizasyonu i\u00e7in bu ad\u0131mlar\u0131 izleyebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sitenizi mobil cihazlara uyumlu hale getirin<\/li>\n\n\n\n<li>\u0130nteraktif i\u00e7erik bulundurun<\/li>\n\n\n\n<li>404 Hatalar\u0131ndan ka\u00e7\u0131n\u0131n<\/li>\n\n\n\n<li>Renkleri site ile uyumlu hale getirin<\/li>\n\n\n\n<li>Duyarl\u0131 <a href=\"https:\/\/www.dopinger.com\/tr\/web-tasarim\/\" target=\"_blank\" rel=\"noreferrer noopener\">web tasar\u0131m<\/a> (Responsive Web Design) kullan\u0131n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"413\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/duyarli-web-tasarimi.png\" alt=\"Mobil uyumlu duyarl\u0131 tasar\u0131m\" class=\"wp-image-12133\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Mobil Uyumluluk<\/h3>\n\n\n\n<p>\u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc art\u0131k web sitelerine mobil cihazlar arac\u0131l\u0131\u011f\u0131 ile eri\u015fiyor. Mobil cihaz kullan\u0131c\u0131lar\u0131 internet trafi\u011finde bilgisayar \u00fczerinden internete eri\u015fenleri bile ge\u00e7erek b\u00fcy\u00fck \u00e7o\u011funlu\u011fu olu\u015fturmaya ba\u015flad\u0131. Bu y\u00fczden \u00e7o\u011fu web sitesi hem kullan\u0131c\u0131 deneyimini geli\u015ftirmek hem de trafi\u011fi art\u0131rmak i\u00e7in sitelerini mobil cihazlara uyumlu olacak \u015fekilde tasarlamay\u0131 hedefliyor. Mobil uyumlu olmayan web sitelerinde sayfa g\u00f6r\u00fcnt\u00fclenmesi, yaz\u0131lar\u0131n okunmas\u0131 ve di\u011fer i\u015flemler i\u00e7in farkl\u0131 sorunlar \u00e7\u0131kabiliyor. Buna ek olarak bu t\u00fcr sitelerde \u00e7o\u011fu i\u00e7erik bozuk ve uyumsuz g\u00f6r\u00fcn\u00fcr. Bu y\u00fczden mobil uyumlu olmayan web sitelerinde organik trafikte ve arama sonu\u00e7lar\u0131nda d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fcnebilir. Siz de Google Search Console \u00fczerinden sitenizin <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">mobil uyumlulu\u011funu test edebilirsiniz<\/a>.<\/p>\n\n\n\n<p><strong>E ticaret SEO teknikleri <\/strong>aras\u0131nda <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/mobil-uyumlu-web-site-yapmanin-yollari-nelerdir\" target=\"_blank\" rel=\"noreferrer noopener\">mobil uyumluluk<\/a>, sat\u0131\u015flar\u0131 art\u0131rmak ve marka fark\u0131ndal\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan en \u00f6nemli fakt\u00f6rlerden birisidir. Bunun nedeni g\u00fcn\u00fcm\u00fczde internet \u00fczerinden ger\u00e7ekle\u015ftirilen sat\u0131\u015flar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fcn mobil kullan\u0131c\u0131lar taraf\u0131ndan ger\u00e7ekle\u015ftirilmesi. B\u00f6ylece e-ticaret siteleri i\u00e7in mobil uyumluluk trafi\u011fi ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak i\u00e7in gereken en temel unsurlardan biri haline geliyor. Buna ek olarak, \u00e7o\u011fu e-ticaret sitesi etki alan\u0131n\u0131 art\u0131rmak ve mobil kullan\u0131c\u0131lar\u0131na kolayl\u0131k sa\u011flamak i\u00e7in kendi mobil uygulamalar\u0131n\u0131 geli\u015ftiriyor.<\/p>\n\n\n\n<p>E-ticaret siteleri i\u00e7in mobil uyumlulu\u011fun faydalar\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Daha iyi m\u00fc\u015fteri &amp; kullan\u0131c\u0131 deneyimi<\/li>\n\n\n\n<li>\u0130nternet trafi\u011finde art\u0131\u015f<\/li>\n\n\n\n<li>Sat\u0131\u015f ve D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131nda y\u00fckselme potansiyeli<\/li>\n\n\n\n<li>\u00d6deme kolayl\u0131\u011f\u0131<\/li>\n\n\n\n<li>\u00d6deme se\u00e7eneklerinde \u00e7e\u015fitlilik<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Kopya Sayfa Sorunu \u00c7\u00f6z\u00fclmesi<\/h3>\n\n\n\n<p>Yinelenen i\u00e7erik olarak da bilinen kopya sayfa sorunu, <strong>e-ticaret SEO<\/strong> a\u00e7\u0131s\u0131ndan \u00e7\u00f6z\u00fclmesi gereken problemlerden biridir. Bunun nedeni kopya sayfa i\u00e7eren web sitelerinin Google gibi arama motorlar\u0131 taraf\u0131ndan olumsuz de\u011ferlendirilmesidir. Arama motorlar\u0131 yinelenen i\u00e7erik ve kopya sayfalar\u0131n\u0131 spam olarak de\u011ferlendirir. Bunun sonucunda kopya sayfa sorunu olan sitelerde web trafi\u011finde d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fclmesi ka\u00e7\u0131n\u0131lmazd\u0131r.<\/p>\n\n\n\n<p>Yinelenen i\u00e7erikler baz\u0131 durumlarda teknik sebeplerden veya yanl\u0131\u015fl\u0131kla olu\u015fur. \u00d6rne\u011fin, e-ticaret sayfan\u0131zda bir kategori veya \u00fcr\u00fcn\u00fcn sayfas\u0131 birden \u00e7ok kal\u0131c\u0131 ba\u011flant\u0131s\u0131 vard\u0131r. Bu da tarama botlar\u0131n\u0131n sayfan\u0131z\u0131 yinelenen i\u00e7erik olarak g\u00f6rmesine neden olur. E\u011fer bu durum d\u00fczeltilmezse arama sonu\u00e7lar\u0131nda d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fclme ihtimali artar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"321\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/yinelenen-icerik.png\" alt=\"E-Ticaret SEO Yinelenen \u0130\u00e7erik\" class=\"wp-image-12142\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/yinelenen-icerik.png 900w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/yinelenen-icerik-768x274.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<p>E-ticaret siteleri ba\u011flam\u0131nda \u00f6rnek verirsek bir \u00fcr\u00fcn sayfas\u0131nda belirtilen \u00fcr\u00fcn\u00fcn farkl\u0131 renkleri vard\u0131r. Baz\u0131 durumlarda \u00fcr\u00fcn sayfas\u0131nda her \u00fcr\u00fcn renk de\u011fi\u015fimi i\u00e7in farkl\u0131 bir kal\u0131c\u0131 ba\u011flant\u0131 olu\u015fabiliyor. Google bu durumu yinelenen i\u00e7erik (duplicate content) olarak analiz eder ve negatif de\u011ferlendirir.<\/p>\n\n\n\n<p>Kopya sayfa sorununu engellemek i\u00e7in \u015fu ad\u0131mlar\u0131 izleyin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>301 yeniden y\u00f6nlendirmeleri kullan\u0131n<\/li>\n\n\n\n<li>Kal\u0131c\u0131 ba\u011flant\u0131lara dikkat edin<\/li>\n\n\n\n<li>D\u00fczenli olarak i\u00e7erik denetimi yap\u0131n<\/li>\n\n\n\n<li>Benzer i\u00e7eri\u011fe sahip sayfalar\u0131 kald\u0131r\u0131n<\/li>\n\n\n\n<li>Canonical etiketini kullan\u0131n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Kategori \u0130\u00e7eriklerinin D\u00fczenlenmesi<\/h3>\n\n\n\n<p>E-Ticaret sitesinde yer alan kategorilerin d\u00fczenlenmesi en az \u00fcr\u00fcn i\u00e7erikleri kadar \u00f6nemlidir. Bu durumda kategori adlar\u0131n\u0131 belirlerken mutlaka anahter kelime ara\u015ft\u0131rmas\u0131 yapmal\u0131s\u0131n\u0131z. Buna ek olarak, kategori i\u00e7erikleri k\u0131sm\u0131na orada yer alan \u00fcr\u00fcnleri k\u0131saca tan\u0131tan ve anahtar kelime ge\u00e7iren bir yaz\u0131 ekleyin. Burada yer alan \u00fcr\u00fcn adlar\u0131, meta a\u00e7\u0131klamalar\u0131 ve g\u00f6rselleri hem arama motorlar\u0131 hem de m\u00fc\u015fteriler g\u00f6z \u00f6n\u00fcnde bulundurularak haz\u0131rlanmal\u0131. Bu sayede kullan\u0131c\u0131 deneyimi geli\u015firken arama sonu\u00e7lar\u0131nda da yukar\u0131 s\u0131ralarda yer alma ihtimaliniz artar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"912\" height=\"619\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/urun-detaylari.png\" alt=\"\u00dcr\u00fcn Detaylar\u0131 Tablo\" class=\"wp-image-12148\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/urun-detaylari.png 912w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/urun-detaylari-768x521.png 768w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u00dcr\u00fcn Detaylar\u0131n\u0131n D\u00fczenlenmesi<\/h3>\n\n\n\n<p>E-ticaret sitenizde \u00fcr\u00fcnlerinizi en iyi \u015fekilde tan\u0131tman\u0131z gerekir. Bu y\u00fczden \u00fcr\u00fcn sayfan\u0131zda yer alan bilgileri \u00f6zenle olu\u015fturmal\u0131s\u0131n\u0131z. \u00dcr\u00fcn \u00f6zelliklerini hem detayl\u0131 olarak tan\u0131t\u0131lmal\u0131 hem de kullan\u0131c\u0131lar\u0131n\u0131za sadece gerekli olan ayr\u0131nt\u0131lar\u0131 aktarmal\u0131s\u0131n\u0131z. \u00dcr\u00fcn sayfas\u0131 optimizasyonu i\u00e7in \u00fcr\u00fcn \u00f6zellikleri kapsam\u0131nda \u00fcr\u00fcn bilgisi, rengi, fiyat\u0131 ve di\u011fer t\u00fcm detaylar girilmelidir. Bu noktada net \u00fcr\u00fcn optimizasyonu ile potansiyel m\u00fc\u015fterilerin \u00fcr\u00fcn hakk\u0131nda somut bilgi edinmesi sa\u011flanmal\u0131d\u0131r. <\/p>\n\n\n\n<p>\u00dcr\u00fcn bilgileri maddeleme veya kullan\u0131c\u0131lar\u0131n anlamas\u0131n\u0131 kolayla\u015ft\u0131ran tablolar \u015feklinde sunmak size avantaj sa\u011flar. Tablo yap\u0131s\u0131 ayn\u0131 zamanda zengin i\u00e7erik olarak da arama sonu\u00e7lar\u0131nda yer al\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00dcr\u00fcn A\u00e7\u0131klamalar\u0131 i\u00e7in baz\u0131 y\u00f6nergeler:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO uyumlu yaz\u0131lmal\u0131d\u0131r<\/li>\n\n\n\n<li>Sat\u0131\u015f odakl\u0131 esas al\u0131nmal\u0131d\u0131r<\/li>\n\n\n\n<li>\u00dcr\u00fcn hakk\u0131nda teknik bilgiler i\u00e7ermelidir<\/li>\n\n\n\n<li>Sade ve anla\u015f\u0131l\u0131r olmal\u0131d\u0131r.<\/li>\n\n\n\n<li>Kategori sayfas\u0131 ile \u00e7ak\u0131\u015fmayacak \u015fekilde olmal\u0131<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u00dcr\u00fcn Ba\u015fl\u0131klar\u0131 i\u00e7in dikkat edilmesi gerekenler:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fiyat ve modelleri ticari arama niyetine g\u00f6re belirlenmeli<\/li>\n\n\n\n<li>Karakter say\u0131s\u0131 50-60 civar\u0131nda k\u0131sa ve net olmal\u0131<\/li>\n\n\n\n<li>SEO uyumlu olmal\u0131<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u00dcr\u00fcn G\u00f6rselleri i\u00e7in y\u00f6nergeler:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcn\u00fcn farkl\u0131 a\u00e7\u0131lardan \u00e7ekimleri yer almal\u0131<\/li>\n\n\n\n<li>Y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckte olmal\u0131<\/li>\n\n\n\n<li>G\u00f6rsellerin SEO uyumlu olmas\u0131 gerekir<\/li>\n\n\n\n<li>G\u00f6rsel alt metinleri anahtar kelimeler i\u00e7ermeli<\/li>\n\n\n\n<li>G\u00f6rsel boyutu 100kb&#8217;dan daha d\u00fc\u015f\u00fck olmal\u0131<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u00dcr\u00fcn Videolar\u0131 i\u00e7in baz\u0131 maddeler:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcn videolar\u0131nda \u00fcr\u00fcn detaylar\u0131 i\u00e7in anlat\u0131c\u0131 eklenebilir<\/li>\n\n\n\n<li>Videolar k\u0131sa, net ve bilgilendirici olmal\u0131<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/e-ticaret-urunlerinde-kullanici-yorumlari-hk.png\" alt=\"e-ticaret sitelerinde kullan\u0131c\u0131 yorumlar\u0131n\u0131n seo \u00e7al\u0131\u015fmalar\u0131na etkisi\" class=\"wp-image-28780\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/e-ticaret-urunlerinde-kullanici-yorumlari-hk.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/e-ticaret-urunlerinde-kullanici-yorumlari-hk-480x320.png 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/e-ticaret-urunlerinde-kullanici-yorumlari-hk-192x128.png 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/e-ticaret-urunlerinde-kullanici-yorumlari-hk-768x512.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">User-Generated Content (UGC)<\/h3>\n\n\n\n<p>T\u00fcrk\u00e7e&#8217;de &#8221;kullan\u0131c\u0131n\u0131n geli\u015ftirdi\u011fi i\u00e7erik&#8221; anlam\u0131na gelen &#8221;user generated content&#8221; (UGC) markalar yerine insanlar taraf\u0131ndan olu\u015fturulan her t\u00fcrl\u00fc metin, video, inceleme resim gibi i\u00e7erikler olarak tan\u0131mlan\u0131r. M\u00fc\u015fterilerin sizden sat\u0131n ald\u0131\u011f\u0131 \u00fcr\u00fcnler hakk\u0131nda yapt\u0131\u011f\u0131 yorumlar, y\u00fckledi\u011fi foto\u011fraflar gerek sizin sitenizde gerek sosyal medya platformlar\u0131ndaki payla\u015f\u0131mlar\u0131 olduk\u00e7a \u00f6nemlidir. Baz\u0131 siteler bunu te\u015fvik etmek i\u00e7in kullan\u0131c\u0131lar\u0131na \u00e7e\u015fitli indirimler ve kampanyalar dahi sunar. Bunun nedeni potansiyel m\u00fc\u015fteriler, kullan\u0131c\u0131lar\u0131n olu\u015fturdu\u011fu i\u00e7erikleri markalar\u0131n kendi i\u00e7eriklerinden daha tarafs\u0131z ve g\u00fcvenilir kabul eder. Bunun sonucunda potansiyel m\u00fc\u015fterilerin sat\u0131n alma kararlar\u0131n\u0131 etkilenir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">User-Generated Content Avantajlar\u0131<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcnleriniz hakk\u0131nda orjinal i\u00e7erik olu\u015fur<\/li>\n\n\n\n<li>M\u00fc\u015fterilere g\u00fcven sunar<\/li>\n\n\n\n<li>Organik trafikte art\u0131\u015f<\/li>\n\n\n\n<li>Marka bilinirli\u011fi y\u00fckselir<\/li>\n\n\n\n<li>D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131nda art\u0131\u015f<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/e-ticaret-sitelerinde-blog-kurgusu.png\" alt=\"e-ticaret sitelerinde bog kurgusu\" class=\"wp-image-28260\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/e-ticaret-sitelerinde-blog-kurgusu.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/e-ticaret-sitelerinde-blog-kurgusu-480x320.png 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/e-ticaret-sitelerinde-blog-kurgusu-192x128.png 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/e-ticaret-sitelerinde-blog-kurgusu-768x512.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Blog Yap\u0131s\u0131n\u0131n Kurgulanmas\u0131<\/h3>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde bir\u00e7ok e-ticaret sitesi hem marka bilinirli\u011fini hem de etkile\u015fim alan\u0131n\u0131 art\u0131rmak i\u00e7in sitelerine <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/blog-sayfalari-icin-seo-teknikleri\">blog b\u00f6l\u00fcm\u00fc<\/a> ekliyor. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/icerik-pazarlamasi-trendleri\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130\u00e7erik pazarlamas\u0131<\/a> stratejisi olarak sayfan\u0131za blog eklemenin yan\u0131 s\u0131ra d\u00fczenli i\u00e7erik girmek en etkili trafik art\u0131rma y\u00f6ntemlerinden birisidir. E-ticaret sitenizdeki \u00fcr\u00fcnler veya sundu\u011funuz hizmetler ile alakal\u0131 i\u00e7erikler yay\u0131nlaman\u0131z sizi arama sonu\u00e7lar\u0131nda \u00f6n plana \u00e7\u0131kar\u0131r. \u00c7\u00fcnk\u00fc sayfan\u0131zdaki bir \u00fcr\u00fcn ile alakal\u0131 arama yapan kullan\u0131c\u0131lar bu sayede bloglar\u0131n\u0131zdaki i\u00e7erikler ile kar\u015f\u0131la\u015fma ihtimali vard\u0131r. B\u00f6ylece etki alan\u0131n\u0131z geni\u015fler ve organik trafikte art\u0131\u015f olur.<\/p>\n\n\n\n<p>E-ticaret sitenizin blog b\u00f6l\u00fcm\u00fcnde yer alan i\u00e7eriklerin <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/seo-uyumlu-icerik\" target=\"_blank\" rel=\"noreferrer noopener\">SEO uyumlu<\/a> olmas\u0131 bu noktada \u00f6nemlidir. \u0130\u00e7erik pazarlama stratejinizi olu\u015ftururken blog sayfalar\u0131n\u0131zda tema se\u00e7imi, g\u00f6rsel optimizasyonu, kal\u0131c\u0131 ba\u011flant\u0131lar\u0131 d\u00fczenleme gibi <strong>e ticaret SEO teknikleri<\/strong> kullanman\u0131z sizi \u00f6ne \u00e7\u0131kar\u0131r. Bununla birlikte, blog yap\u0131s\u0131 mobil uyumlu olmal\u0131, duyarl\u0131 web tasar\u0131m\u0131 ile geli\u015ftirilmeli ve kullan\u0131c\u0131 ara y\u00fcz\u00fc optimize edilmelidir. Ek olarak, alakal\u0131 durumlarda blogda di\u011fer yaz\u0131lara i\u00e7 linkleme yaparak da tarama b\u00fct\u00e7esine katk\u0131 sa\u011flayabilirsiniz. Bu sayede dizine eklenme s\u00fcreci de h\u0131zlan\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">E-Ticaret Blog \u0130\u00e7erik Stratejisi Geli\u015ftirme \u0130\u00e7in Ad\u0131mlar:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hedef Kitlenizi belirleyin<\/li>\n\n\n\n<li>Blog&#8217;unuz i\u00e7in net bir hedef olu\u015fturun<\/li>\n\n\n\n<li>Anahtar Kelime Ara\u015ft\u0131rmas\u0131 yap\u0131n<\/li>\n\n\n\n<li>\u0130stikrarl\u0131 bir \u015fekilde i\u00e7erik girin<\/li>\n\n\n\n<li>Rakip bloglar\u0131 analiz edin<\/li>\n<\/ul>\n\n\n\n<p>E-Ticaret Siteleri i\u00e7in SEO \u00c7al\u0131\u015fmas\u0131 ve <strong>E-Ticaret SEO<\/strong> Rehberi ile \u0130lgili PDF Dok\u00fcman\u0131m\u0131z<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/01\/e-ticaret-baslangic-rehberi-dopinger.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"E-Ticaret Ba\u015flang\u0131\u00e7 Rehberi g\u00f6m\u00fcs\u00fc.\"><\/object><a id=\"wp-block-file--media-b6cce252-a96e-4834-b32d-9f756cd092cc\" href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/01\/e-ticaret-baslangic-rehberi-dopinger.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">E-Ticaret Ba\u015flang\u0131\u00e7 Rehberi<\/a><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/01\/e-ticaret-baslangic-rehberi-dopinger.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-b6cce252-a96e-4834-b32d-9f756cd092cc\">\u0130ndir<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaret-SEO-Danismanligi-Nedir\"><\/span>E-Ticaret SEO Dan\u0131\u015fmanl\u0131\u011f\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E-Ticaret SEO dan\u0131\u015fmanl\u0131\u011f\u0131, \u00e7evrimi\u00e7i ma\u011fazalar\u0131n ve \u00fcr\u00fcn sayfalar\u0131n\u0131n arama motorlar\u0131nda daha iyi s\u0131ralanmas\u0131n\u0131 sa\u011flamak i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015f bir SEO stratejisi geli\u015ftirme hizmetidir. Bu hizmet, \u00fcr\u00fcnlerin arama motorlar\u0131nda daha g\u00f6r\u00fcn\u00fcr hale gelmesi, potansiyel al\u0131c\u0131lar\u0131n ilgili \u00fcr\u00fcnlere kolayca ula\u015fabilmesi ve sat\u0131\u015flar\u0131n art\u0131r\u0131lmas\u0131 amac\u0131yla anahtar kelime ara\u015ft\u0131rmas\u0131, i\u00e7erik optimizasyonu, teknik SEO d\u00fczenlemeleri ve kullan\u0131c\u0131 deneyimini iyile\u015ftirme \u00e7al\u0131\u015fmalar\u0131n\u0131 i\u00e7erir. <a href=\"https:\/\/www.dopinger.com\/tr\/seo-danismanligi\/\">SEO dan\u0131\u015fmanl\u0131\u011f\u0131<\/a>, i\u015fletmelerin genel arama motoru performans\u0131n\u0131 analiz eder ve rekabet\u00e7i bir \u00e7evrimi\u00e7i pazarda \u00f6ne \u00e7\u0131kmalar\u0131 i\u00e7in ki\u015fiselle\u015ftirilmi\u015f \u00e7\u00f6z\u00fcmler sunar. E-Ticaret SEO dan\u0131\u015fmanl\u0131\u011f\u0131, i\u015fletmelerin \u00e7evrimi\u00e7i varl\u0131klar\u0131n\u0131 optimize ederek, hedef kitleye ula\u015fmalar\u0131n\u0131 ve \u00e7evrimi\u00e7i sat\u0131\u015flar\u0131n\u0131 maksimize etmelerini sa\u011flar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.dopinger.com\/tr\/seo-danismanligi\/\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/03\/e-ticaret-optimizasyonu.png\" alt=\"e-ticaret seo dan\u0131\u015fmanl\u0131\u011f\u0131\" class=\"wp-image-27215\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaret-SEO-Calismalarinda-Tarama-Butcesi-Nasil-Optimize-Edilir\"><\/span>E-Ticaret SEO \u00c7al\u0131\u015fmalar\u0131nda Tarama B\u00fct\u00e7esi Nas\u0131l Optimize Edilir?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E-ticaret sitelerinde <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/tarama-butcesi-nedir\">tarama b\u00fct\u00e7elerini<\/a> olumsuz etkileyebilecek bir\u00e7ok unsur olabilir. Bu unsurlar; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Filtre sayfalar\u0131,<\/li>\n\n\n\n<li>Arama sonu\u00e7 sayfalar\u0131,<\/li>\n\n\n\n<li>Etiket sayfalar\u0131 gibi sayfalard\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>Bu sayfalar\u0131n noindex olarak dizayn edilmesi ve taramalardan hari\u00e7 b\u0131rak\u0131lmas\u0131 gerekmektedir. \u00c7\u00fcnk\u00fc bu sayfalar kopya veya zay\u0131f sayfa olarak nitelendirilebilir. Bunun \u00f6n\u00fcne ge\u00e7ebilmek a\u00e7\u0131s\u0131ndan bu sayfalar\u0131n robots.txt \u00fczerinden tarama harici tutulmas\u0131 ve noindex olarak verilmesi ger\u00e7ekten isabetli olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaret-SEO-Calismalari-ile-Donusum-Oranlari-Arasindaki-Bag-Nedir\"><\/span>E-Ticaret SEO \u00c7al\u0131\u015fmalar\u0131 ile D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131 Aras\u0131ndaki Ba\u011f Nedir? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E-Ticaret SEO \u00e7al\u0131\u015fmalar\u0131nda elde edilecek olan s\u0131ralamalar, direkt olarak sat\u0131n almak kelimeleri ile oldu\u011fu zaman d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na direkt olarak etki edecektir. Ancak bu s\u0131ralamalar\u0131 elde etmek direkt olarak sat\u0131\u015f yapmak anlam\u0131na gelmeyecektir. Burada bir \u00f6nemli konu daha ortaya \u00e7\u0131kacakt\u0131r. &#8220;<a href=\"https:\/\/www.dopinger.com\/tr\/blog\/web-tasarim-ve-donusum-optimizasyonu-cro\">D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu<\/a>&#8220;. D\u00f6n\u00fc\u015f\u00fcm optimizasyonu ile siteye ziyaret ger\u00e7ekle\u015ftiren kullan\u0131c\u0131lar\u0131n daha fazla sat\u0131n al\u0131\u015f yapmas\u0131n\u0131 ve sat\u0131\u015f oranlar\u0131n\u0131 art\u0131rmak ad\u0131na fayda sa\u011flayacakt\u0131r. Bu nedenle sadece SEO de\u011fil daha sonras\u0131nda d\u00f6n\u00fc\u015f\u00fcmleri optimize etme konular\u0131na da odaklanmak gerekecektir. <\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaret-SEO-Hakkinda-Guncel-Istatistikler\"><\/span>E-Ticaret SEO Hakk\u0131nda G\u00fcncel \u0130statistikler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E-ticarete giri\u015f yap\u0131yorsan\u0131z SEO stratejinizin size ne kataca\u011f\u0131n\u0131 e-ticaret SEO istatistikleri ile daha iyi \u015fekilde g\u00f6rebilirsiniz. Sizler i\u00e7in e-ticaret ve SEO konusunda son y\u0131llar\u0131n g\u00fcncel bilgilerine g\u00f6re istatistikleri madde madde derledik;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nosto verilerine g\u00f6re t\u00fcketicilerin %70\u2019i \u00e7evrimi\u00e7i bir perakendecinin sitesine giri\u015f yapt\u0131klar\u0131nda arama \u00e7ubu\u011funu kullanmaktad\u0131r.<\/li>\n\n\n\n<li>Mc Kinsey verilerine g\u00f6re e-ticaret sekt\u00f6r\u00fc pandemide \u00fc\u00e7 ayl\u0131k periyotta 10 y\u0131ll\u0131k b\u00fcy\u00fcme ger\u00e7ekle\u015ftirdi.<\/li>\n\n\n\n<li>Bright Edge verilerine g\u00f6re en iyi e-ticaret siteleri sayfa ba\u015f\u0131na bir \u00f6nceki y\u0131la g\u00f6re %20 daha fazla anahtar kelimede s\u0131ralama alm\u0131\u015ft\u0131r.<\/li>\n\n\n\n<li>Wolfgang Digital verilerine g\u00f6re e-ticaret sitelerine gelen trafi\u011fin %33\u2019\u00fc organik aramalardan gelmektedir.<\/li>\n\n\n\n<li>Google verilerine g\u00f6re al\u0131\u015fveri\u015f deneyimi ya\u015fayan her iki ki\u015fiden biri \u00e7evrimi\u00e7i sat\u0131n alma deneyimi \u00f6ncesinde potansiyel sat\u0131n alma i\u015flemleri hakk\u0131nda Google\u2019da ara\u015ft\u0131rma yap\u0131yorlar. Ayn\u0131 zamanda t\u00fcketicilerin y\u00fczde 50\u2019si Google\u2019\u0131 kullanarak yeni markalara odakland\u0131klar\u0131n\u0131 s\u00f6ylemektedir.<\/li>\n\n\n\n<li>Google taraf\u0131ndan yap\u0131lan bir ankete g\u00f6re al\u0131\u015fveri\u015f deneyimi ya\u015fayan ki\u015filerin %59\u2019u ma\u011faza i\u00e7i ve dijital al\u0131\u015fveri\u015flerini kullanmak ad\u0131na Google\u2019dan faydalanmaktad\u0131r.<\/li>\n\n\n\n<li>Hubspot verilerine g\u00f6re kullan\u0131c\u0131lar\u0131n %43\u2019\u00fc blog okumas\u0131 yaparken \u00fcr\u00fcnlere de g\u00f6z att\u0131\u011f\u0131n\u0131 belirtmektedir. Ayn\u0131 verilerde i\u015fletmelerin %86\u2019s\u0131 videoyu bir pazarlama arac\u0131 olarak kullanmaktad\u0131r. Ayn\u0131 zamanda pazarlama uzmanlar\u0131n\u0131n %93\u2019\u00fc video kullanman\u0131n olumlu yat\u0131r\u0131m getirisi sa\u011flad\u0131\u011f\u0131n\u0131 belirtmektedir. Ayn\u0131 zamanda ara\u015ft\u0131rma sonu\u00e7lar\u0131 aktif bloglar\u0131 bulunan i\u015fletmelerin %55 daha fazla web sitesi ziyaret\u00e7isi \u00e7ekti\u011fini belirtmektedir.<\/li>\n\n\n\n<li>Vox taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re insanlar\u0131n g\u00fcnde 4 saat 30 dakikas\u0131n\u0131 mobil cihazlar \u00fczerinden internette gezindiklerini belirtmektedir. Ayn\u0131 zamanda bu s\u00fcrenin 2024 y\u0131l\u0131nda 5 saati ge\u00e7mesi belirtilmektedir.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uzmanlarimizin-Gorusunden-E-Ticaret-SEO-Kriterleri\"><\/span>Uzmanlar\u0131m\u0131z\u0131n G\u00f6r\u00fc\u015f\u00fcnden&nbsp;E-Ticaret SEO Kriterleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uzmanlar\u0131m\u0131za sorduk ve e-ticaret SEO konusunda en \u00f6nemli kriterler nelerdir \u00f6\u011frendik. Deneyimlerimize g\u00f6re e-ticaret SEO alan\u0131nda en \u00f6nemli buldu\u011fumuz kriterler a\u015fa\u011f\u0131daki gibidir;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6ncelikle site mimarinizin do\u011fru bir hiyerar\u015fiye sahip olmas\u0131 gerekmektedir. \u00d6zellikle e-ticaret sitelerinde kullan\u0131c\u0131 deneyimi bize g\u00f6re en \u00f6nemli fakt\u00f6rd\u00fcr. \u00c7\u00fcnk\u00fc sat\u0131n alma davran\u0131\u015f\u0131n\u0131n daha h\u0131zl\u0131 ve kolay olmas\u0131 bu kriteri do\u011fru uygulad\u0131\u011f\u0131n\u0131zda ger\u00e7ekle\u015fir. Kullan\u0131c\u0131lar arad\u0131klar\u0131 \u00fcr\u00fcnleri siteniz i\u00e7erisinde kolay bir \u015fekilde bulabilmelidirler. Sepete ekleme ve \u00f6deme ad\u0131mlar\u0131n\u0131z\u0131n do\u011fru \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z. \u00dcr\u00fcn listeleme ve kategorizasyon \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n do\u011fru olmas\u0131 gerekmektedir. Kullan\u0131c\u0131 arad\u0131\u011f\u0131 her \u00fcr\u00fcn\u00fc fazla enerji harcamadan bulabilmelidir. Sayfalar\u0131n\u0131zda bozuk ba\u011flant\u0131lar\u0131n\u0131z\u0131n olmamamas\u0131 gerekmektedir. Bize g\u00f6re e-ticaret SEO \u00e7al\u0131\u015fmas\u0131n\u0131n ilk alt\u0131n kural\u0131 do\u011fru bir site mimarisi olu\u015fturma ve y\u00fcksek kullan\u0131c\u0131 deneyimidir.&nbsp;<\/li>\n\n\n\n<li>Bir sonraki \u00f6nem g\u00f6stermeniz gereken kriter ise mobil uyumluluktur. Kullan\u0131c\u0131lar\u0131n %60&#8217;\u0131ndan daha fazlas\u0131 al\u0131\u015fveri\u015flerini cep telefonlar\u0131 \u00fczerinden yapmaktad\u0131r. Bu sebeple responsive bir tasar\u0131ma sahip olmazsan\u0131z bu oyunda maalesef yerinizi alamazs\u0131n\u0131z. Yaln\u0131zca mobil uyumlu olman\u0131z yetmez. Mobil \u00f6ncelikli olman\u0131z gerekmektedir. Ayr\u0131ca bunu masa\u00fcst\u00fcnde de kullan\u0131c\u0131 deneyiminizi bozmadan ger\u00e7ekle\u015ftirmeniz gerekmektedir.&nbsp;<\/li>\n\n\n\n<li>Bir di\u011fer ad\u0131m\u0131m\u0131z ise index hatalar\u0131n\u0131z\u0131n \u00e7\u00f6z\u00fclmesidir. E-ticaret sitelerinde genellikle \u00e7ok say\u0131da \u00fcr\u00fcn ve kategori sayfas\u0131 bulunmaktad\u0131r. Bu da beraberinde \u00e7ok say\u0131da index hatas\u0131 olu\u015fturmaktad\u0131r. Google search console \u00fczerinden s\u00fcrekli olarak index kontrollerinizi yap\u0131n ve hedefledi\u011finiz sayfalar\u0131n index ald\u0131\u011f\u0131 temiz bir yap\u0131 olu\u015fturun. Ayr\u0131ca yine bu alandan filtre sayfa sorunlar\u0131n\u0131z varsa \u00e7\u00f6z\u00fcmleyin. Veya 404 hatalar\u0131n\u0131z\u0131 s\u00fcrekli olarak kontrol edin. Ne kadar iyi tarama b\u00fct\u00e7esi optimizasyonu yaparsan\u0131z o kadar hedefinize ula\u015fan bir web sitesi olu\u015fturursunuz. \u00c7\u00fcnk\u00fc optimizasyon sonras\u0131nda Google yaln\u0131zca gerekli sayfalar\u0131n\u0131z\u0131 tarar. <\/li>\n<\/ul>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret siteleri aras\u0131nda artan rekabetle birlikte, e-ticaret SEO \u00e7al\u0131\u015fmalar\u0131 sat\u0131\u015flar\u0131 art\u0131rmada \u00f6nemli bir strateji haline gelmi\u015ftir. E-ticaret SEO, sitelerin \u00fcr\u00fcn ve sayfalar\u0131n\u0131n arama motorlar\u0131nda \u00fcst s\u0131ralarda yer almas\u0131n\u0131 sa\u011flamay\u0131 ama\u00e7lar ve bu s\u00fcre\u00e7te anahtar kelime ara\u015ft\u0131rmas\u0131, site yap\u0131s\u0131n\u0131n d\u00fczenlenmesi ve kullan\u0131c\u0131 deneyiminin iyile\u015ftirilmesi gibi teknikler kullan\u0131l\u0131r. Arama motoru sonu\u00e7lar\u0131nda \u00fcst [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":17069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,1],"tags":[],"class_list":["post-11930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Ticaret SEO Nedir? Nas\u0131l Yap\u0131l\u0131r? (25 Madde)<\/title>\n<meta name=\"description\" content=\"E-ticaret SEO ile sat\u0131\u015flar\u0131n\u0131z\u0131 h\u0131zl\u0131ca artt\u0131r\u0131n! E-ticaret sitelerinin SEO nas\u0131l yap\u0131l\u0131r? 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Hangi SEO teknikleri kullan\u0131l\u0131r?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-seo\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-12T13:27:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-07T08:17:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/e-ticaret-seo-nedir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fatih Karadeniz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fatih Karadeniz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"26 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-seo#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-seo\"},\"author\":{\"name\":\"Fatih Karadeniz\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8e68b57e464700fbb5b219c8eedb5076\"},\"headline\":\"E-Ticaret SEO\",\"datePublished\":\"2022-05-12T13:27:46+00:00\",\"dateModified\":\"2024-08-07T08:17:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-seo\"},\"wordCount\":5325,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-seo#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/e-ticaret-seo-nedir.jpg\",\"articleSection\":[\"E-Ticaret\",\"SEO\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-seo#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-seo\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-seo\",\"name\":\"E-Ticaret SEO Nedir? 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