{"id":11399,"date":"2022-04-13T18:22:03","date_gmt":"2022-04-13T15:22:03","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=11399"},"modified":"2024-08-07T11:36:15","modified_gmt":"2024-08-07T08:36:15","slug":"yapisal-veri-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/yapisal-veri-nedir","title":{"rendered":"\u015eema Nedir? Yap\u0131sal Veri Ba\u015flang\u0131\u00e7 K\u0131lavuzu"},"content":{"rendered":"\n<p>Son y\u0131llarda SEO \u00e7al\u0131\u015fmalar\u0131nda s\u0131kl\u0131kla kullan\u0131ld\u0131\u011f\u0131 bilinen ve \u00f6nemli kavramlardan biri haline gelen yap\u0131sal veriler, net bir \u015fekilde anla\u015f\u0131lmal\u0131d\u0131r. Bir web sitesinin ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in arama motorlar\u0131n\u0131n algoritmalar\u0131na uygun olarak optimize edilmesi gerekir. Ard\u0131ndan, geli\u015fimine yard\u0131mc\u0131 olacak stratejiler belirlenir. Web sitenizin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve ziyaret\u00e7i trafi\u011fini artt\u0131rmak istiyorsan\u0131z, <a href=\"https:\/\/www.dopinger.com\/tr\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> \u00e7al\u0131\u015fmalar\u0131 i\u00e7in getirilen g\u00fcncellemeleri takip etmelisiniz. \u0130\u015fte tam da bu noktada, yap\u0131sal veriler devreye giriyor!<br>Bir web sitesinin i\u00e7eri\u011finin yal\u0131n olmas\u0131 ve arama motoru botlar\u0131 taraf\u0131ndan daha kolay taranmas\u0131 i\u00e7in yap\u0131sal verilere ihtiya\u00e7 vard\u0131r. \u015eema olarak adland\u0131r\u0131lan ara\u00e7lar ise do\u011frudan yap\u0131sal verilerle ilgilidir. \u015eemalar sayesinde arama motorlar\u0131n\u0131n sayfalar\u0131 tan\u0131mas\u0131 ve ileti\u015fim kurabilmesi m\u00fcmk\u00fcnd\u00fcr. B\u00f6ylece kullan\u0131c\u0131 deneyimi iyile\u015fir ve ziyaret\u00e7ilerin beklentilerini kar\u015f\u0131layan i\u00e7erikler arama motorlar\u0131 sayesinde ilgili sonu\u00e7larda listelenmeye ba\u015flan\u0131r.<\/p>\n\n\n\n<p><br>Bu k\u0131lavuz, \u015feman\u0131n ne anlama geldi\u011fi ve \u015fema t\u00fcrleri ba\u015fta olmak \u00fczere; yap\u0131sal verilere dair detayl\u0131 bilgileri i\u00e7ermektedir. \u0130\u015fte \u201c\u015eema nedir?\u201d sorusunun da cevab\u0131n\u0131 bulabilece\u011finiz Yap\u0131sal Veri Ba\u015flang\u0131\u00e7 K\u0131lavuzu sizlerle!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yapisal-Veri-Structured-Data-Nedir\"><\/span>Yap\u0131sal Veri (Structured Data) Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yap\u0131sal veri, en basit ifadeyle yap\u0131land\u0131r\u0131lm\u0131\u015f olan bilgi anlam\u0131na gelmektedir. Bir web sitesinin i\u00e7eri\u011finin anla\u015f\u0131lmas\u0131 ve iletilmesi gereken verilerin tan\u0131mlanmas\u0131 i\u00e7in yap\u0131sal verilere ihtiya\u00e7 duyulur. Arama motoru sonu\u00e7 sayfalar\u0131nda \u00fcst s\u0131ralarda \u00e7\u0131kmak ve ilgili i\u00e7eriklere y\u00f6nlendirme yapmak i\u00e7in bu bilgiler \u00e7ok \u00f6nemlidir. Aksi halde SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n da temel amac\u0131 olan web sitesi g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc hedefine ula\u015f\u0131lamayacakt\u0131r.<br>Arama motorlar\u0131 yap\u0131sal verilerin yard\u0131m\u0131yla i\u00e7eri\u011finizi bi\u00e7imlendirirken sayfalar\u0131n\u0131z\u0131 koda d\u00f6n\u00fc\u015ft\u00fcren ara\u00e7lar\u0131 kullan\u0131r. Buna da \u015fema ad\u0131n\u0131 veririz. \u015eemalar sayesinde arama motoru botlar\u0131 yap\u0131sal verileri okur ve web sitenizin s\u0131ralamas\u0131n\u0131 y\u00fckselterek hedef kitlenize daha zengin i\u00e7erikler sunar. E\u011fer i\u00e7eriklerinizi geli\u015ftirmek istiyorsan\u0131z Google\u2019\u0131n sundu\u011fu yap\u0131sal veri t\u00fcrlerinden sayfan\u0131z i\u00e7in uygun olanlar\u0131 se\u00e7ebilirsiniz. \u00d6rne\u011fin product (\u00fcr\u00fcn), review (derecelendirme), event (etkinlik), how to (nas\u0131l yap\u0131l\u0131r) vb. eklentileri kullanabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yapilandirilmis-Veriler-Nasil-Calisir\"><\/span>Yap\u0131land\u0131r\u0131lm\u0131\u015f Veriler Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yap\u0131land\u0131r\u0131lm\u0131\u015f verilerin \u00e7al\u0131\u015fma bi\u00e7iminin anla\u015f\u0131lmas\u0131 i\u00e7in Google\u2019\u0131n i\u015fleyi\u015fine h\u00e2kim olunmas\u0131 gerekir. Google, sayfalar\u0131n i\u00e7eriklerini anlamak i\u00e7in Google botlar\u0131 ile tarama yapar. Bu taramalar\u0131n sonucunda yeterli bilgiye ula\u015fabildi\u011fi web sitelerini SERP\u2019te daha ba\u015far\u0131l\u0131 bir konumda listeler. E\u011fer siz de bir web sitesinin y\u00f6neticisiyseniz, yap\u0131land\u0131r\u0131lm\u0131\u015f verilerle i\u00e7eri\u011finizi g\u00fc\u00e7lendirebilirsiniz. Bu konuya verilen en yayg\u0131n \u00f6rnek, recipe yani tarif sayfalar\u0131d\u0131r. Yap\u0131land\u0131r\u0131lm\u0131\u015f veriler sayesinde tarif sayfalar\u0131nda yemekte kullan\u0131lan malzemeler, tarifi yay\u0131nlayan ki\u015finin ad\u0131, kalori de\u011ferleri, pi\u015fme s\u00fcresi ve derecesi gibi ayr\u0131nt\u0131l\u0131 bilgilere yer verilir.<br>Yap\u0131land\u0131r\u0131lm\u0131\u015f veriler, belirli bi\u00e7imlerdeki \u015fema kodlamalar\u0131yla g\u00f6sterime haz\u0131rlan\u0131r. Bunun i\u00e7in sitenin kodlar\u0131 aras\u0131nda k\u0131sa bir kopyala yap\u0131\u015ft\u0131r i\u015flemiyle yap\u0131sal verileri dahil edebilirsiniz. Google genellikle JSON-LD bi\u00e7imindeki komut dosyalar\u0131n\u0131 tercih etmektedir. Sizin yapman\u0131z gereken ilgili bi\u00e7imdeki kodlamalar\u0131 i\u00e7eri\u011finizin yer ald\u0131\u011f\u0131 sayfaya eklemek olmal\u0131d\u0131r. Bo\u015f bir sayfaya eklenen yap\u0131sal verilerin hi\u00e7bir anlam\u0131 olmayacakt\u0131r. Yap\u0131land\u0131r\u0131lm\u0131\u015f verilerin \u00e7al\u0131\u015fma bi\u00e7imi karma\u015f\u0131k geliyorsa bol bol pratik yapmal\u0131 ve teknik detaylara h\u00e2kim olmal\u0131s\u0131n\u0131z. B\u00f6ylece k\u0131sa s\u00fcre i\u00e7erisinde uygun y\u00f6nergeleri takip eder hale geleceksiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/yapilandirilmis-veri-seo.jpg\" alt=\"yap\u0131land\u0131r\u0131lm\u0131\u015f veri SEO\" class=\"wp-image-11403\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/yapilandirilmis-veri-seo.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/yapilandirilmis-veri-seo-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yapisal-Veri-ve-SEO\"><\/span>Yap\u0131sal Veri ve SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yap\u0131sal veriler, SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n olumlu sonu\u00e7lar vermesi ve h\u0131z kazanmas\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemlidir. \u00d6yle ki web sitenizin hedef kitlenize iletilme oranlar\u0131n\u0131n artmas\u0131 ve arama motorlar\u0131n\u0131n i\u00e7eri\u011finizi anlamland\u0131rmas\u0131 a\u015famas\u0131nda, yap\u0131sal verilerin son derece etkili olduklar\u0131 g\u00f6r\u00fcl\u00fcr. Bu verilerin her biri SEO \u00e7al\u0131\u015fmalar\u0131 a\u00e7\u0131s\u0131ndan bir\u00e7ok avantaj\u0131 beraberinde getirir. \u00c7\u00fcnk\u00fc arama motoru algoritmalar\u0131n\u0131n ilk hedefi olan kullan\u0131c\u0131 deneyimi yap\u0131sal veriler sayesinde iyile\u015fir.<br>\u00d6ncesinde Google, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/serp-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">SERP<\/a> yani arama motoru sonu\u00e7 sayfalar\u0131nda g\u00fcn\u00fcm\u00fczde oldu\u011fu kadar ayr\u0131nt\u0131l\u0131 sonu\u00e7lara yer vermiyordu. Fakat bug\u00fcn yap\u0131lan aramalar\u0131n b\u00fcy\u00fck bir \u00e7o\u011funlu\u011funda kullan\u0131c\u0131 deneyimini artt\u0131ran \u00e7e\u015fitli eklentiler g\u00f6rmekteyiz. Arama motoru algoritmalar\u0131na gelen g\u00fcncellemelerden biri olarak yap\u0131sal veriler de bu g\u00fcncellemeler i\u00e7erisinde en iyi performans\u0131 veren ara\u00e7lardand\u0131r. E\u011fer bir \u201cayakkab\u0131\u201d aramas\u0131 yapt\u0131\u011f\u0131n\u0131zda \u00fcr\u00fcn\u00fcn ad\u0131, foto\u011fraf\u0131, a\u00e7\u0131klamas\u0131 ve fiyat\u0131n\u0131 direkt olarak g\u00f6r\u00fcnt\u00fcleyebiliyorsan\u0131z bu sayededir. Yap\u0131sal veri ve SEO ili\u015fkisinin avantajlar\u0131ndan k\u0131saca s\u00f6z etmemiz gerekirse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131c\u0131 deneyimini artt\u0131r\u0131r.<\/li>\n\n\n\n<li>Web sitelerinin s\u0131ralamas\u0131n\u0131 y\u00fckseltir.<\/li>\n\n\n\n<li>Arama motoru botlar\u0131n\u0131n sayfalar\u0131 taramas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/li>\n\n\n\n<li>\u0130\u00e7eriklerin zenginle\u015ftirilmesine yard\u0131mc\u0131 olur.<\/li>\n\n\n\n<li>Ziyaret\u00e7i trafi\u011fini artt\u0131r\u0131r.<\/li>\n\n\n\n<li>Organik t\u0131klanma oranlar\u0131n\u0131 artt\u0131r\u0131r.<\/li>\n\n\n\n<li>Sayfalar\u0131n her detay\u0131yla anlamland\u0131r\u0131lmas\u0131n\u0131 sa\u011flar.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sema-Isaretleme-Turleri\"><\/span>\u015eema \u0130\u015faretleme T\u00fcrleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web sitelerinin optimizasyon s\u00fcrecinde \u015fema i\u015faretleme ara\u00e7lar\u0131n\u0131 s\u0131kl\u0131kla kullan\u0131r\u0131z. \u00d6ne \u00e7\u0131kan snippet olarak da adland\u0131r\u0131lan bu ara\u00e7lar, web sitelerinin s\u0131ralamas\u0131n\u0131 y\u00fckseltmeye yard\u0131mc\u0131 olur. Hen\u00fcz sonu\u00e7 sayfas\u0131ndayken i\u00e7eri\u011finize dair ayr\u0131nt\u0131l\u0131 bilgiler ve a\u00e7\u0131klay\u0131c\u0131 \u00f6\u011felere yer verir. B\u00f6ylece g\u00f6sterilen sayfalar\u0131n zenginle\u015ftirilmesi m\u00fcmk\u00fcn olurken organik ziyaret\u00e7ileri sitenize \u00e7ekmeye ba\u015flars\u0131n\u0131z. K\u0131sacas\u0131 en \u00f6nemli bilgilerin \u00f6zet haline toparlanmas\u0131 ve hedef kitlenizi sayfan\u0131z\u0131 ziyaret etmek \u00fczere te\u015fvik etmesi i\u00e7in \u015fema i\u015faretleme ara\u00e7lar\u0131n\u0131 kullan\u0131r\u0131z.<br>\u015eimdi her internet kullan\u0131c\u0131s\u0131n\u0131n aramalar\u0131 esnas\u0131nda s\u0131kl\u0131kla kar\u015f\u0131la\u015ft\u0131\u011f\u0131 ve en \u00e7ok kullan\u0131lan \u015fema i\u015faretleme t\u00fcrlerine g\u00f6z atal\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Articles<\/em><\/h3>\n\n\n\n<p>Article \u015femas\u0131, \u00f6zellikle blog ve i\u00e7erik odakl\u0131 web sitelerinin kullan\u0131m\u0131na uygun bir yap\u0131d\u0131r. Blog sayfalar\u0131n\u0131n yan\u0131 s\u0131ra haber ve spor makalelerinin yer ald\u0131\u011f\u0131 sayfalar\u0131n zenginle\u015ftirilmesinde de kullan\u0131r\u0131z. Bu \u015fema, i\u00e7eriklerinizin \u00f6n plana \u00e7\u0131kmas\u0131na yard\u0131mc\u0131 olarak ziyaret\u00e7i trafi\u011finizi artt\u0131racakt\u0131r. \u00dcstelik sonu\u00e7 sayfas\u0131nda da \u00f6ne \u00e7\u0131kan i\u00e7eriklerde veya \u00fcst s\u0131ralarda yer alman\u0131zda etkili olacakt\u0131r. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Events<\/em><\/h3>\n\n\n\n<p>Events \u015femas\u0131, d\u00fczenlenen etkinlik ve organizasyonlar\u0131n SERP \u00fczerinde daha ayr\u0131nt\u0131l\u0131 ve dikkat \u00e7ekici bir bi\u00e7imde listelenmesi i\u00e7in kullan\u0131l\u0131r. Etkinlik ve organizasyonlara kat\u0131l\u0131m\u0131 kolayla\u015ft\u0131ran bu yap\u0131, kullan\u0131c\u0131 deneyimini artt\u0131rma noktas\u0131nda \u00e7ok etkilidir. \u00d6yle ki, d\u00fczenlenen programa dair detayl\u0131 bilgilerin hedef kitlenize g\u00f6sterimi, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n artmas\u0131, ziyaret\u00e7i trafi\u011finin artmas\u0131 gibi avantajlar\u0131 beraberinde getirir. E\u011fer bir events \u015fema yap\u0131s\u0131 kullan\u0131yorsan\u0131z d\u00fczenledi\u011finiz etkinli\u011fin ad\u0131, tarihi, bilet fiyatlar\u0131 ve konumu gibi bilgilerin arama motoru sonu\u00e7 sayfas\u0131nda g\u00f6r\u00fcnt\u00fclenebilece\u011fini bilmelisiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/etkinlik-sema-yapisi.jpg\" alt=\"etkinlik \u015fema yap\u0131s\u0131\" class=\"wp-image-11429\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/etkinlik-sema-yapisi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/etkinlik-sema-yapisi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><em>Products<\/em><\/h3>\n\n\n\n<p>\u00d6zellikle e-ticaret siteleri i\u00e7in \u00f6nemli bir \u015fema yap\u0131s\u0131 olan products, \u00fcr\u00fcn bilgilerini her detay\u0131yla sunmak i\u00e7in kullan\u0131l\u0131r. E\u011fer hedef kitlenize \u00fcr\u00fcn veya hizmetlerinizi satan bir web sitesiyseniz bu \u015fema sizin i\u00e7in uygundur. Products ile \u00fcr\u00fcn\/hizmet ad\u0131, fiyat\u0131, stok durumu, de\u011ferlendirme gibi bilgilere SERP sayfas\u0131nda yer vererek rakipleriniz aras\u0131nda \u00f6n plana \u00e7\u0131kabilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/urunler-semasi.jpg\" alt=\"\u00fcr\u00fcnler \u015femas\u0131\" class=\"wp-image-11604\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/urunler-semasi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/urunler-semasi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><em>People<\/em><\/h3>\n\n\n\n<p>People \u015femas\u0131, ki\u015fisel bilgilerin payla\u015f\u0131m\u0131 i\u00e7in kullan\u0131lan bir yap\u0131d\u0131r. Buradaki ki\u015fi tan\u0131mlamas\u0131 i\u00e7erisine ya\u015fayan, \u00f6len veya kurgu karakter \u00f6zelli\u011fi ta\u015f\u0131yan herkes dahildir. Ki\u015finin tam ad\u0131, do\u011fum yeri\/tarihi, \u00f6l\u00fcm yeri\/tarihi, cinsiyeti, \u00e7ocuklar\u0131, e\u011fitim bilgileri gibi hakk\u0131nda bilinmesi gereken her detaya yer verilir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/people-semasi.jpg\" alt=\"people \u015femas\u0131\" class=\"wp-image-11609\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/people-semasi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/people-semasi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><em>Organization<\/em><\/h3>\n\n\n\n<p>Organization, bir web sitesinin hangi kurum veya kurulu\u015fa ait oldu\u011fu bilgisinin payla\u015f\u0131ld\u0131\u011f\u0131 organizasyon \u015femas\u0131d\u0131r. Bu i\u015faretleme t\u00fcr\u00fc sayesinde markalar hakk\u0131nda detayl\u0131 bilgi sahibi olunarak kullan\u0131c\u0131lar\u0131n kolayl\u0131kla arad\u0131klar\u0131na ula\u015fmas\u0131 sa\u011flan\u0131r. Organization \u015femas\u0131 kulland\u0131\u011f\u0131n\u0131zda marka ad\u0131, logosu, k\u0131sa bir hakk\u0131nda ve tan\u0131t\u0131m yaz\u0131s\u0131, sosyal medya hesaplar\u0131, kurulu\u015f bilgileri, genel merkezin konumu ve ileti\u015fim bilgileri gibi merak edilen ba\u015fl\u0131klar yer al\u0131r. Fakat \u015funu belirtmeliyiz ki bu \u015femay\u0131 spor kul\u00fcpleri, okullar, dernekler vb. kurumlar da tercih eder.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/kurulus-sema-yapisi.jpg\" alt=\"kurulu\u015f \u015fema yap\u0131s\u0131\" class=\"wp-image-11428\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/kurulus-sema-yapisi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/kurulus-sema-yapisi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><em>Local Business<\/em><\/h3>\n\n\n\n<p>\u0130\u015fletmelerin, kendilerine ula\u015fmak isteyen m\u00fc\u015fterilerine detayl\u0131 bilgi sunabilmek ad\u0131na kullanabilece\u011fi \u015femaya local business deriz. Akla gelebilecek her t\u00fcrl\u00fc i\u015fletme, bu i\u015faretleme t\u00fcr\u00fcn\u00fc tercih edebilir. \u00d6rne\u011fin; restoran, cafe, klinik, hastane veya kuaf\u00f6r ad\u0131 alt\u0131nda bir\u00e7ok i\u015f yerinin local business yap\u0131s\u0131n\u0131 kulland\u0131klar\u0131 g\u00f6r\u00fcr\u00fcz. Bu sayede i\u015f yer adresi, \u00e7al\u0131\u015fma saatleri, ileti\u015fim bilgileri veya \u00f6deme y\u00f6ntemleri gibi detaylar payla\u015f\u0131labilir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/local-business-semasi.jpg\" alt=\"local business \u015femas\u0131\" class=\"wp-image-11610\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/local-business-semasi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/local-business-semasi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><em>Reviews<\/em><\/h3>\n\n\n\n<p>Review \u015femas\u0131 ile de\u011ferlendirilmeye uygun olan \u00fcr\u00fcn, hizmet veya i\u015fletmelerin her birinin derecelendirme puanlar\u0131 arama sonu\u00e7lar\u0131nda listelenir. B\u00f6ylece kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan te\u015fvik edici bir bilgi payla\u015f\u0131m\u0131 yap\u0131lm\u0131\u015f olur. \u00d6yle ki, bir\u00e7ok insan\u0131n internet \u00fczerinden yapt\u0131\u011f\u0131 ara\u015ft\u0131rmalar s\u0131ras\u0131nda di\u011fer kullan\u0131c\u0131lar\u0131n deneyimine \u00f6nem verdi\u011fi bilinir. Bu sayede puan\u0131n\u0131zdan etkilenen kullan\u0131c\u0131lar\u0131n web sitenize y\u00f6nelmesi ve size olan bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131n olumlu y\u00f6ne evirilmesi m\u00fcmk\u00fcn olur.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/reviews-semasi.jpg\" alt=\"reviews \u015femas\u0131\" class=\"wp-image-11611\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/reviews-semasi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/reviews-semasi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><em>Recipes<\/em><\/h3>\n\n\n\n<p>Recipes \u015femas\u0131n\u0131, yemek tarifi payla\u015f\u0131m\u0131n\u0131n oldu\u011fu web sitelerinde kullan\u0131r\u0131z. En zengin i\u00e7eri\u011fe sahip \u015femalardan biri oldu\u011funu s\u00f6yleyebiliriz. \u00d6yle ki, hi\u00e7 sayfaya girmeden dahi SERP \u00fczerinden yeme\u011fin yap\u0131m\u0131na dair detayl\u0131 bilgilere ula\u015f\u0131rs\u0131n\u0131z. Yeme\u011fin ad\u0131, g\u00f6rseli, malzemeleri, pi\u015firme s\u00fcresi, pi\u015firme a\u015famalar\u0131, de\u011ferlendirmeler, kalori de\u011feri gibi bir\u00e7ok \u00f6\u011feyi recipes ile kolayl\u0131kla payla\u015fabilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/recipes-semasi.jpg\" alt=\"recipes \u015femas\u0131\" class=\"wp-image-11612\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/recipes-semasi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/recipes-semasi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><em>How To<\/em><\/h3>\n\n\n\n<p>How to, belirli bir konuda arama yapan kullan\u0131c\u0131lara nas\u0131l bir yol izlemeleri gerekti\u011fini g\u00f6steren \u015fema i\u015faretleme t\u00fcr\u00fcd\u00fcr. Kullan\u0131c\u0131lar\u0131n, \u201c\u2026 nas\u0131l yap\u0131l\u0131r?\u201d gibi aramalarda, herhangi bir konuda arad\u0131klar\u0131 bilgiye kolayl\u0131kla ula\u015fabilmeleri i\u00e7in gerekli ad\u0131mlar, foto\u011fraflarla birlikte payla\u015f\u0131labilir. B\u00f6ylece hem siteye t\u0131klama oranlar\u0131 hem de kullan\u0131c\u0131 deneyimi artmaktad\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/how-to-semasi.jpg\" alt=\"how to \u015femas\u0131\" class=\"wp-image-11613\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/how-to-semasi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/how-to-semasi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><em>FAQ<\/em><\/h3>\n\n\n\n<p>Yap\u0131lan bir arama sonucunda soru-cevap format\u0131nda yer almas\u0131n\u0131 istedi\u011finiz i\u00e7erikleriniz i\u00e7in <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/faq-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">FAQ<\/a> kullanman\u0131z gerekir. Bu sayede sayfan\u0131zda yer alan bir konu hakk\u0131nda SERP \u00fczerinde soru ve cevaplar g\u00f6z\u00fck\u00fcr. Genellikle kullan\u0131c\u0131lar\u0131n s\u0131kl\u0131kla yapt\u0131klar\u0131 aramalara ba\u011fl\u0131 olarak sorular\u0131n yer almas\u0131, ziyaret\u00e7i say\u0131lar\u0131n\u0131 ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 artt\u0131rmaktad\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/faqs-semasi.jpg\" alt=\"faqs \u015femas\u0131\" class=\"wp-image-11614\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/faqs-semasi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/faqs-semasi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><em>Breadcrumbs<\/em><\/h3>\n\n\n\n<p>Breadcrumbs \u015femas\u0131n\u0131, web sitelerinin site i\u00e7i yap\u0131s\u0131na dair bilgi vermek i\u00e7in kullan\u0131r\u0131z. SERP \u00fczerinde web sitesine dair yol g\u00f6sterici \u00f6gelerin i\u015faretlenmesi, ziyaret\u00e7ilerin kolayl\u0131kla sayfalar aras\u0131nda gezinmesine yard\u0131mc\u0131 olur. Bu da SEO i\u00e7in olduk\u00e7a faydal\u0131 olan hemen \u00e7\u0131kma oranlar\u0131n\u0131 d\u00fc\u015f\u00fcren bir etkendir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/breadcrumbs-semasi.jpg\" alt=\"breadcrumbs \u015femas\u0131\" class=\"wp-image-11615\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/breadcrumbs-semasi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/breadcrumbs-semasi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yapisal-Veri-Isaretleyicileri-Nelerdir\"><\/span>Yap\u0131sal Veri \u0130\u015faretleyicileri Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yap\u0131sal veri i\u015faretleyicilerini, web sitesindeki verilerin daha yal\u0131n olmas\u0131 ve taraman\u0131n kolayla\u015fmas\u0131 i\u00e7in kullan\u0131r\u0131z. Arama motorlar\u0131 i\u00e7eriklerinizi daha iyi anlad\u0131\u011f\u0131nda, hem SERP \u00fczerinde kullan\u0131c\u0131lar\u0131n\u0131za daha zenginle\u015ftirilmi\u015f bir deneyim sunman\u0131z hem de SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z a\u00e7\u0131s\u0131ndan avantajlar elde etmeniz m\u00fcmk\u00fcnd\u00fcr. Yap\u0131sal veri eklemesi yaparken i\u015faretleyici t\u00fcrlerinin de bilinmesi gerekir. Bunlar JSON-LD, RDFa ve Mikro Veri&#8217;dir. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/yapisal-veri-isaretleme-yardimcisi.jpg\" alt=\"yap\u0131sal veri i\u015faretleme yard\u0131mc\u0131s\u0131\" class=\"wp-image-11430\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/yapisal-veri-isaretleme-yardimcisi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/yapisal-veri-isaretleme-yardimcisi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">JSON-LD Nedir?<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/json-ld-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">JSON-LD<\/a>, sayfa kodlar\u0131na direkt olarak yerle\u015ftirilen ve Google taraf\u0131ndan \u00f6nerilmesi nedeniyle en \u00e7ok kullan\u0131lan se\u00e7enektir. Bu i\u015faretleyici sayfadaki \u00f6\u011felere a\u00e7\u0131klama ekler ve verileri yap\u0131land\u0131r\u0131r. B\u00f6ylelikle daha organize ve daha iyi bir sonu\u00e7 olu\u015fturur.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script type=\"application\/ld+json\"&gt;\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"BreadcrumbList\",\n      \"itemListElement\": &#91;{\n        \"@type\": \"ListItem\",\n        \"position\": 1,\n        \"name\": \"Books\",\n        \"item\": \"https:\/\/example.com\/books\"\n      },{\n        \"@type\": \"ListItem\",\n        \"position\": 2,\n        \"name\": \"Science Fiction\",\n        \"item\": \"https:\/\/example.com\/books\/sciencefiction\"\n      },{\n        \"@type\": \"ListItem\",\n        \"position\": 3,\n        \"name\": \"Award Winners\"\n      }]\n    }\n    &lt;\/script&gt;<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">RDFa Nedir?<\/h3>\n\n\n\n<p>RDFa hem sayfalar\u0131n ba\u015f\u0131nda hem de sonunda yer alabilen bir HTML uzant\u0131s\u0131d\u0131r. Sayfan\u0131n HTML g\u00f6vdesi i\u00e7indeki i\u00e7erikleri i\u015faretler.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;div vocab=\"http:\/\/xmlns.com\/foaf\/0.1\/\"&gt;\n  &lt;div resource=\"#manu\" typeof=\"Person\"&gt;\n    &lt;span property=\"name\"&gt;Manu Sporny&lt;\/span&gt; knows\n    &lt;a property=\"knows\" href=\"#alex\"&gt;Alex&lt;\/a&gt; and\n    &lt;a property=\"knows\" href=\"#brian\"&gt;Brian&lt;\/a&gt;.\n  &lt;\/div&gt;\n  &lt;div resource=\"#alex\" typeof=\"Person\"&gt;\n    &lt;span property=\"name\"&gt;Alex Milowski&lt;\/span&gt; wrote the RDFa processor for this page.\n  &lt;\/div&gt;\n  &lt;div resource=\"#brian\" typeof=\"Person\"&gt;\n    &lt;span property=\"name\"&gt;Brian Sletten&lt;\/span&gt; wrote the syntax highlighting for the raw data.\n  &lt;\/div&gt;\n&lt;\/div&gt;<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Mikro Veri Nedir?<\/h3>\n\n\n\n<p>Mikro veriler di\u011fer iki se\u00e7ene\u011fin haricinde HTML kodlar\u0131n\u0131n aras\u0131na g\u00f6m\u00fclerek kullan\u0131lmaktad\u0131r. RDFa gibi, yap\u0131land\u0131r\u0131lm\u0131\u015f veri olarak ortaya \u00e7\u0131karmak istedi\u011finiz \u00f6zellikleri adland\u0131rmak i\u00e7in HTML etiketi niteliklerini kullan\u0131r. Genellikle sayfa g\u00f6vdesinde kullan\u0131l\u0131r, ancak ba\u015fl\u0131kta da kullan\u0131labilir.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;body&gt;\n    &lt;ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"&gt;\n      &lt;li itemprop=\"itemListElement\" itemscope\n          itemtype=\"https:\/\/schema.org\/ListItem\"&gt;\n        &lt;a itemprop=\"item\" href=\"https:\/\/example.com\/books\"&gt;\n            &lt;span itemprop=\"name\"&gt;Books&lt;\/span&gt;&lt;\/a&gt;\n        &lt;meta itemprop=\"position\" content=\"1\" \/&gt;\n      &lt;\/li&gt;\n    &lt;\/ol&gt;<\/code><\/pre>\n\n\n\n<p>Google, Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri \u0130\u015faretleme Yard\u0131mc\u0131s\u0131 Arac\u0131 ile sayfalar\u0131n\u0131zda yer alan \u00f6geleri i\u015faretlemeniz a\u015famas\u0131nda destek olur. Veri i\u015faretleme i\u015fleminin ard\u0131ndan; Google, algoritmalar\u0131na uygun \u015fekilde zengin g\u00f6r\u00fcn\u00fcme sahip i\u00e7eriklerinizi \u00f6n plana \u00e7\u0131karacakt\u0131r. Ayr\u0131ca, arama sonu\u00e7lar\u0131nda ba\u015far\u0131l\u0131 bir sonu\u00e7 elde etmeniz i\u00e7in gerekli bi\u00e7imleri sunacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bir-Web-Sitesine-Yapisal-Veri-Nasil-Eklenir\"><\/span>Bir Web Sitesine Yap\u0131sal Veri Nas\u0131l Eklenir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web sitenize yap\u0131sal veri eklemeniz gerekti\u011finde, Google\u2019\u0131n Yap\u0131sal Veri \u0130\u015faretleme Yard\u0131mc\u0131s\u0131\u2019ndan yard\u0131m alman\u0131z gerekmektedir. Bu ara\u00e7 ile Google arama motorunun i\u00e7eriklerinizi kolayl\u0131kla anlamland\u0131rabilmesi i\u00e7in manuel olarak bilgi giri\u015fi yapman\u0131z gerekir. B\u00f6ylece SERP \u00fczerinde zenginle\u015fmi\u015f i\u00e7eriklerinizi sunman\u0131z ve i\u00e7erik t\u00fcr\u00fcn\u00fcz\u00fc manuel olarak etiketlemeniz m\u00fcmk\u00fcn olacakt\u0131r.<br>Web sitenize yap\u0131sal veri eklemek i\u00e7in \u015fu ad\u0131mlar\u0131 takip etmeniz gerekir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google <a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yap\u0131sal Veri \u0130\u015faretleme Yard\u0131mc\u0131s\u0131<\/a>\u2019na girin.<\/li>\n\n\n\n<li>Kar\u015f\u0131n\u0131za \u00e7\u0131kan ekranda Web Sitesi\/ E-posta se\u00e7enekleri aras\u0131ndan Web Sitesi olana t\u0131klay\u0131n.<\/li>\n\n\n\n<li>\u0130\u00e7erikleriniz i\u00e7in en uygun olan veri t\u00fcr\u00fcn\u00fc se\u00e7in.<\/li>\n\n\n\n<li>\u0130\u015faretleme yapman\u0131z gereken sayfan\u0131n URL\u2019sini ilgili alana yap\u0131\u015ft\u0131r\u0131n.<\/li>\n\n\n\n<li>\u201cEtiketlemeyi Ba\u015flat\u201d butonuna t\u0131klay\u0131n.<\/li>\n\n\n\n<li>Sayfan\u0131z\u0131n i\u00e7erik t\u00fcr\u00fcne uygun \u00f6\u011feleri se\u00e7in ve gerekli alanlara verileri atay\u0131n.<\/li>\n\n\n\n<li>Veri se\u00e7iminizi tamamlaman\u0131z\u0131n ard\u0131ndan ihtiyac\u0131n\u0131z olan koda ula\u015fmak i\u00e7in HTML olu\u015fturun.<\/li>\n\n\n\n<li>Sayfan\u0131za gelerek \u015fema i\u015faretlemenizi ekleyin.<\/li>\n\n\n\n<li>\u0130\u015fleminizi bitirmenin ard\u0131ndan do\u011frulu\u011fundan emin olmak i\u00e7in Google\u2019\u0131n Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Test Arac\u0131 olan <a href=\"https:\/\/search.google.com\/test\/rich-results?hl=tr\" target=\"_blank\" rel=\"noreferrer noopener\">Zengin Sonu\u00e7lar Testi<\/a> ile denetleyin.<\/li>\n\n\n\n<li>Herhangi bir hata ile kar\u015f\u0131la\u015f\u0131yorsan\u0131z d\u00fczenleyin ve i\u015fleminizi sonland\u0131r\u0131n.<\/li>\n<\/ul>\n\n\n\n<p><br>Google, tarama i\u015flemlerini belirli aral\u0131klarla yapar. Bu nedenle HTML kodu olu\u015fturman\u0131z\u0131n hemen ard\u0131ndan i\u00e7eriklerinizi zenginle\u015fmi\u015f haliyle sunmas\u0131n\u0131 beklememelisiniz. Do\u011fru bir i\u015faretleme ve kullan\u0131c\u0131 deneyimini artt\u0131racak kalitede i\u00e7erik olu\u015fturmay\u0131 ba\u015fard\u0131ysan\u0131z Google, i\u00e7eriklerinizi SERP \u00fczerinde \u00e7ok iyi bir s\u0131ralama ve g\u00f6r\u00fcn\u00fcmle listeleyecektir.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/yapisal-veri-kilavuzu.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Yap\u0131sal Veri Nedir?  g\u00f6m\u00fcs\u00fc.\"><\/object><a id=\"wp-block-file--media-5bacd3e3-2372-4221-a31d-b620e9936244\" href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/yapisal-veri-kilavuzu.pdf\">Yap\u0131sal Veri Nedir? <\/a><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/yapisal-veri-kilavuzu.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-5bacd3e3-2372-4221-a31d-b620e9936244\">\u0130ndir<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WordPress-Yapisal-Veri-Eklemeleri-Nasil-Yapilir\"><\/span>WordPress Yap\u0131sal Veri Eklemeleri Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>WordPress tabanl\u0131 web sitelerin i\u00e7in yap\u0131sal veri ekleme i\u015fleminin yap\u0131lmas\u0131 olduk\u00e7a kolayd\u0131r. \u00c7\u00fcnk\u00fc bir\u00e7ok eklenti, yap\u0131sal veri ekleme a\u015famas\u0131nda kullan\u0131labilmektedir. \u00d6rne\u011fin; \u00f6zel bir schema eklentisi, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/yoast-seo\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast SEO<\/a>, Rank Math SEO veya SEOPress eklentilerini indirerek yap\u0131sal verilerinizi eklemeye ba\u015flayabilirsiniz.<br>Yoast SEO yap\u0131sal verileri otomatik olarak web sitenize ekler. Web sitenize ekledi\u011finiz yap\u0131sal veriyle, arama motorlar\u0131 web sitenizi rahatl\u0131kla bulup sitenize daha fazla trafik sa\u011flar. Rank Math SEO ile web sitenizde yap\u0131sal veriyi etkinle\u015ftirdikten sonra art\u0131k web siteniz arama motorlar\u0131 taraf\u0131ndan analiz edilmeye haz\u0131r. Yap\u0131sal veri hem yaz\u0131yla olan arama sonu\u00e7lar\u0131nda hem de Siri, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-asistan-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Google Asistan<\/a> veya Alexa\u2019yla yap\u0131lan sesli arama sonu\u00e7lar\u0131nda daha \u00f6nde \u00e7\u0131kman\u0131z\u0131 sa\u011flayacakt\u0131r. SeoPress eklentisi kurarak web sitenizin arama motorlar\u0131 taraf\u0131ndan i\u00e7eri\u011finin anla\u015f\u0131lmas\u0131n\u0131 sa\u011flayabilirsiniz. \u00dcr\u00fcn, yerel i\u015fletme, video, etkinlik, yemek tarifi ve SSS gibi yap\u0131land\u0131r\u0131lm\u0131\u015f verileri ekleyerek Google, Yandex, Bing gibi arama motorlar\u0131n\u0131n i\u00e7eri\u011finize kolayca ula\u015fmas\u0131n\u0131 sa\u011flars\u0131n\u0131z.<br>Her bir eklentinin kurulum a\u015famalar\u0131 farkl\u0131 oldu\u011fundan indirme i\u015fleminizi tamamlayarak k\u0131sa bir \u015fema olu\u015fturma s\u00fcrecini tamamlaman\u0131z gerekir. Bu i\u015flemin sonunda ise sayfan\u0131z\u0131, ayn\u0131 web sitesine yap\u0131sal veri ekleme ad\u0131m\u0131nda oldu\u011fu gibi denetlemeniz gerekir. Google botlar\u0131n\u0131 sayfan\u0131za y\u00f6nlendirmeden \u00f6nce Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Test Arac\u0131 ile gerekli denetlemeleri yapmal\u0131s\u0131n\u0131z. B\u00f6ylece gerekli d\u00fczenlemeleri yap\u0131p manuel olarak d\u00fczenlemeniz gereken k\u0131s\u0131mlara eklemeler yapars\u0131n\u0131z. K\u0131sacas\u0131 WordPress yap\u0131sal veri ekleme i\u015fleminin eklenti se\u00e7imi ve sayfay\u0131 test etme a\u015famalar\u0131ndan olu\u015ftu\u011funu s\u00f6yleyebiliriz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/schema-app.jpg\" alt=\"schema app\" class=\"wp-image-11423\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/schema-app.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/schema-app-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ucretsiz-Sema-Ureticileri\"><\/span>\u00dccretsiz \u015eema \u00dcreticileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google, kullan\u0131c\u0131 deneyimini iyile\u015ftirmek ad\u0131na son y\u0131llarda s\u0131kl\u0131kla g\u00fcncelleme getirmeye ba\u015flam\u0131\u015ft\u0131r. \u00d6zellikle SERP\u2019te i\u00e7eriklerin g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc zenginle\u015ftirmek \u00fczere sunulan eklentiler, web sitelerinin s\u0131ralamas\u0131n\u0131 etkileyen \u00f6ncelikli \u00f6zelliklerden biri haline gelmi\u015ftir. Haliyle sekt\u00f6rdeki \u00fccretsiz \u015fema \u00fcreticilerinin de\u011feri artt\u0131 ve en iyi \u015fema \u00fcreticileri merak edilmeye ba\u015flanm\u0131\u015ft\u0131r. SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 desteklemek ad\u0131na kullanabilece\u011finiz en ba\u015far\u0131l\u0131 \u00fccretsiz \u015fema \u00fcreticilerinden 3 tanesini s\u0131ralayal\u0131m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u015eema \u0130\u015faretleme \u00dcreticisi &#8211; MERKLE<\/li>\n\n\n\n<li>Google Yap\u0131sal Veri \u0130\u015faretleme Yard\u0131mc\u0131s\u0131 ve Veri \u0130\u015faretleyici<\/li>\n\n\n\n<li>SchemaApp<\/li>\n<\/ul>\n\n\n\n<p>Listede yer alan \u00fc\u00e7 \u015fema \u00fcreticisi de \u00e7ok say\u0131da web sitesi y\u00f6neticisi taraf\u0131ndan kullan\u0131lmaktad\u0131r. \u00dcstelik tek yap\u0131lmas\u0131 gereken do\u011fru veri eklemesi yapmak ve olu\u015fturulan \u015fema kodunu sayfan\u0131za yerle\u015ftirmektir. Bu ad\u0131mlar\u0131n herhangi biri ileri d\u00fczeyde teknik bilgi gerektirmedi\u011finden kolayl\u0131kla \u015fema eklemesi yapman\u0131z m\u00fcmk\u00fcn olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yapisal-Veri-Test-Araclari-Nelerdir\"><\/span>Yap\u0131sal Veri Test Ara\u00e7lar\u0131 Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yap\u0131sal veri test ara\u00e7lar\u0131n\u0131, web sitelerinin URL\u2019leri arac\u0131l\u0131\u011f\u0131yla veri i\u015faretlemelerinin do\u011fru olup olmad\u0131\u011f\u0131n\u0131 test etmek amac\u0131yla kullan\u0131r\u0131z. Bu ara\u00e7lar\u0131n amac\u0131, web sitelerinin zenginle\u015fmi\u015f sonu\u00e7lar veya &#8221;<a href=\"https:\/\/www.dopinger.com\/tr\/blog\/featured-snippets\" target=\"_blank\" rel=\"noreferrer noopener\">featured snippets<\/a>&#8221; i\u00e7erisinde yer alma ihtimallerini \u00f6l\u00e7mek ve t\u0131klama oranlar\u0131n\u0131 artt\u0131rmakt\u0131r. Yap\u0131sal veri test ara\u00e7lar\u0131 ile i\u00e7eriklerin arama motoru taraf\u0131ndan anlamland\u0131r\u0131lma oranlar\u0131n\u0131 test ederiz. B\u00f6ylece Google botlar\u0131n\u0131n daha rahat ve h\u0131zl\u0131 bir \u015fekilde i\u00e7eriklerinizi tarayarak anlamland\u0131rmas\u0131 sa\u011flan\u0131r. Google sitenizi ve i\u00e7eriklerinizi ne kadar iyi tan\u0131rsa o kadar ba\u015far\u0131l\u0131 sonu\u00e7lar al\u0131rs\u0131n\u0131z. \u00dcstelik bu sayede sitenizin SERP \u00fczerinde daha ilgi \u00e7ekici g\u00f6r\u00fcnmesi ve daha iyi bir s\u0131ralamada listelenmesi m\u00fcmk\u00fcn olur.<br>Web sitenizin iyile\u015ftirme \u00e7al\u0131\u015fmalar\u0131na ve SEO stratejilerinize dahil edebilece\u011finiz yap\u0131sal veri test ara\u00e7lar\u0131 \u015fu \u015fekildedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google <a href=\"https:\/\/search.google.com\/test\/rich-results?hl=TR\" target=\"_blank\" rel=\"noreferrer noopener\">Zengin Sonu\u00e7lar Testi<\/a><\/li>\n\n\n\n<li>Microsoft Bing URL \u0130nceleme Arac\u0131<\/li>\n\n\n\n<li>Dopinger <a href=\"https:\/\/www.dopinger.com\/tr\/yapisal-veri-test-araci\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yap\u0131sal Veri Test Arac\u0131<\/a><\/li>\n\n\n\n<li>SEO Site Checkup<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/yapisal-veri-test-araci.jpg\" alt=\"yap\u0131sal veri test arac\u0131\" class=\"wp-image-11431\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/yapisal-veri-test-araci.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/yapisal-veri-test-araci-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<p>Listede yer alan se\u00e7enekler i\u00e7erisinden diledi\u011finizi tercih ederek yaln\u0131zca sayfa URL\u2019niz sayesinde kontrol i\u015fleminizi tamamlayabilirsiniz. \u00dcstelik bu ara\u00e7lar i\u00e7erisinde \u00e7ok ba\u015far\u0131l\u0131 sonu\u00e7lar verdi\u011fi bilinen \u00fccretli \u00fccretsiz se\u00e7enekler vard\u0131r. Listeyi daha da uzatabilsek de en kaliteli ara\u00e7lar\u0131n bunlar oldu\u011funu s\u00f6yleyebiliriz. \u0130\u00e7eriklerinizi anlamland\u0131rma a\u015famas\u0131nda etkili olduklar\u0131 bilinen yap\u0131sal verilerinizi test ara\u00e7lar\u0131yla denetlemeyi ve d\u00fczenlemeler yapmay\u0131 unutmamal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sema-Siralamanizi-Daha-Iyi-Hale-Getirir-mi\"><\/span>\u015eema S\u0131ralaman\u0131z\u0131 Daha \u0130yi Hale Getirir mi?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u015eema i\u015faretlemeleri, web sitelerinin organik s\u0131ralamalar\u0131n\u0131 direkt olarak etkilemektedir. Her bir i\u015faretlemenin, i\u00e7eri\u011fin niteli\u011fini zenginle\u015ftirmek amac\u0131yla kendi i\u00e7erisinde t\u00fcrleri vard\u0131r. \u00d6rne\u011fin, bir makale articles \u015femas\u0131yla desteklenirken bir yemek tarifi recipes \u015femas\u0131yla desteklenecektir. Bu da demektir ki \u015fema kullanmayan rakipleriniz aras\u0131ndan s\u0131yr\u0131lman\u0131z kolayla\u015facakt\u0131r. Google&#8217;\u0131n sayfalar\u0131n\u0131z\u0131 taramas\u0131n\u0131n ard\u0131ndan s\u0131ralaman\u0131z\u0131 iyile\u015ftirecektir. \u0130\u015faretlemeler, zengin snippet olarak i\u00e7eriklerinizin anlamland\u0131r\u0131lmas\u0131 ve i\u015faretlenmesi noktas\u0131nda destek sa\u011flayacakt\u0131r.<br>Bir web sitesi ne kadar kullan\u0131c\u0131 deneyimi odakl\u0131 ve geli\u015fmi\u015f i\u00e7erik sunarsa o kadar ba\u015far\u0131l\u0131 olacakt\u0131r. Zira Google da arama sonu\u00e7lar\u0131 i\u00e7in kullan\u0131c\u0131 deneyimine \u00f6nem verir ve i\u00e7eri\u011finiz zenginle\u015ferek amac\u0131na uygun bilgilendirme yaparsa s\u0131ralaman\u0131z\u0131 iyile\u015ftirir. Bunun devam\u0131nda ise t\u0131klama oran\u0131, d\u00f6n\u00fc\u015f\u00fcm oran\u0131, ziyaret\u00e7i trafi\u011fi gibi SEO stratejilerinde etkili olan \u00e7al\u0131\u015fmalarda art\u0131\u015f ger\u00e7ekle\u015fir ve s\u0131ralaman\u0131z bir b\u00fct\u00fcn olarak ba\u015far\u0131n\u0131z\u0131 etkileyecektir.<br>\u00d6zetle \u015fema i\u015faretlemeleri, s\u0131ralaman\u0131z\u0131 daha iyi hale getirmekle kalmayacak bir\u00e7ok a\u015famada daha olumlu sonu\u00e7lar elde etmenize yard\u0131mc\u0131 olacakt\u0131r. Unutmaman\u0131z gereken nokta ise \u015fema i\u015faretlemelerini tamamlaman\u0131z\u0131n ard\u0131ndan test ara\u00e7lar\u0131n\u0131 kullanarak denetleme yapmakt\u0131r. Aksi halde \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n istedi\u011finiz sonucu vermesi m\u00fcmk\u00fcn de\u011fildir.<\/p>\n\n\n\n<p>Bu yaz\u0131m\u0131z\u0131 be\u011fendiyseniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/gtm-yapisal-veri-isaretleme-nasil-yapilir\">3 Ad\u0131mda Google Tag Manager ile Yap\u0131sal Veri \u0130\u015faretleme Nas\u0131l Yap\u0131l\u0131r?<\/a> yaz\u0131m\u0131z\u0131 da inceleyebilirsiniz!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Yap\u0131sal veri nedir? 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Bunun yan\u0131nda yap\u0131sal olmayan veri, tam olarak bir tan\u0131ma sahip de\u011fildir. Yap\u0131sal olmayan veri t\u00fcrlerine PDF ve Word dosyalar\u0131 ya da e-postalar \u00f6rnek verilebilir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Yap\u0131land\u0131r\u0131lm\u0131\u015f verilerin \u00f6zellikleri nelerdir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 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11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 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18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Yap\u0131land\u0131r\u0131lm\u0131\u015f veri t\u00fcrleri i\u00e7inde en bilinenler metin, ses ve video dosyalar\u0131 olmaktad\u0131r. Bir di\u011fer de\u011fi\u015fle bu veriler, \u00f6nceden tan\u0131mlanan bir veri modeli olmayan ve organize edilmeyen t\u00fcm bilgileri kapsar.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            En s\u0131k kullan\u0131lan \u00fccretsiz \u015fema \u00fcreticileri hangileridir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 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bir \u015fekilde anla\u015f\u0131lmal\u0131d\u0131r. Bir web sitesinin ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in arama motorlar\u0131n\u0131n algoritmalar\u0131na uygun olarak optimize edilmesi gerekir. Ard\u0131ndan, geli\u015fimine yard\u0131mc\u0131 olacak stratejiler belirlenir. Web sitenizin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve ziyaret\u00e7i trafi\u011fini artt\u0131rmak istiyorsan\u0131z, SEO \u00e7al\u0131\u015fmalar\u0131 i\u00e7in [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":17380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-11399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknik-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yap\u0131sal Veri Ba\u015flang\u0131\u00e7 K\u0131lavuzu: \u015eema Nedir? - Dopinger<\/title>\n<meta name=\"description\" content=\"Web siteniz yap\u0131land\u0131r\u0131lm\u0131\u015f veri sayesinde arama motorlar\u0131 taraf\u0131ndan kolayca bulunabilir ve ay\u0131rt edilebilir. 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