{"id":10945,"date":"2022-04-04T08:50:43","date_gmt":"2022-04-04T05:50:43","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=10945"},"modified":"2024-02-09T09:54:41","modified_gmt":"2024-02-09T06:54:41","slug":"google-ads-donusum-kurulumu-nasil-yapilir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/google-ads-donusum-kurulumu-nasil-yapilir","title":{"rendered":"Google Ads D\u00f6n\u00fc\u015f\u00fcm Kurulumu Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n

Google Ads, Google\u2019\u0131n sunmu\u015f oldu\u011fu bir reklamc\u0131l\u0131k hizmetidir. Reklamc\u0131l\u0131k hizmeti sayesinde web siteniz ya da ticari siteniz i\u00e7in reklam verebilirsiniz. B\u00f6ylece hem hedefledi\u011finiz trafi\u011fi alabilir hem de sitenizdeki sat\u0131\u015flar\u0131n\u0131z\u0131 h\u0131zl\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirebilirsiniz. Peki sitenizin trafi\u011fini nas\u0131l \u00f6l\u00e7ebilirsiniz? Sitenizin trafi\u011fini \u00f6l\u00e7mek i\u00e7in Google Ads \u00fczerinden \u201cD\u00f6n\u00fc\u015f\u00fcmler\u201d arac\u0131na sahip olman\u0131z gerekmektedir. O halde Google Ads d\u00f6n\u00fc\u015f\u00fcm kurulumu<\/strong> nas\u0131l yap\u0131l\u0131r? Bu sorunun cevab\u0131n\u0131 yaz\u0131m\u0131z\u0131n ilerleyen k\u0131s\u0131mlar\u0131nda sizlerle payla\u015f\u0131yoruz.<\/p>\n\n\n\n

<\/span>Google Ads D\u00f6n\u00fc\u015f\u00fcm Olu\u015fturma<\/span><\/h2>\n\n\n\n

Google Ads<\/a>\u2019te iki t\u00fcrl\u00fc d\u00f6n\u00fc\u015f\u00fcm olu\u015fturma y\u00f6ntemi vard\u0131r. Birincisi manuel olarak d\u00f6n\u00fc\u015f\u00fcmleri olu\u015fturmakt\u0131r ki, yaz\u0131m\u0131zda bu konudan detayl\u0131ca bahsedece\u011fiz. \u0130kinci se\u00e7enekse Google Tag Manager yard\u0131m\u0131 ile tek panelden d\u00f6n\u00fc\u015f\u00fcm i\u015flemlerini halletmektir. Haz\u0131r E-Ticaret altyap\u0131s\u0131 kullanm\u0131yorsan\u0131z, Tag Manager yard\u0131m\u0131yla d\u00f6n\u00fc\u015f\u00fcmleri kurmak en mant\u0131kl\u0131 yol olacakt\u0131r. Bunun nedeni, haz\u0131r altyap\u0131lar her sayfa \u00fczerinde sizlere kod ekleme olana\u011f\u0131n\u0131 sa\u011flarlar. Her sayfadaki html kodlar\u0131na Google Ads\u2019ten ald\u0131\u011f\u0131n\u0131z kodlar\u0131 rahatl\u0131kla ekleyebilirsiniz.<\/p>\n\n\n\n

<\/span>Google Ads Manuel D\u00f6n\u00fc\u015f\u00fcm Olu\u015fturma Ad\u0131mlar\u0131<\/span><\/h2>\n\n\n\n

Google Ads Manuel d\u00f6n\u00fc\u015f\u00fcm kurulumu<\/strong> yaparken a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyerek sizler de rahatl\u0131kla d\u00f6n\u00fc\u015f\u00fcmlerinizi olu\u015fturabilirsiniz:<\/p>\n\n\n\n

Manuel d\u00f6n\u00fc\u015f\u00fcm kurulumunu yapmak i\u00e7in \u00f6ncelikle Ara\u00e7lar ve Ayarlar k\u0131sm\u0131na t\u0131klay\u0131n. Ard\u0131ndan a\u00e7\u0131lan men\u00fcde \u00f6l\u00e7\u00fcm ba\u015fl\u0131\u011f\u0131n\u0131n alt\u0131ndaki D\u00f6n\u00fc\u015f\u00fcmler b\u00f6l\u00fcm\u00fcne t\u0131klay\u0131n.<\/p>\n\n\n

\n
\"d\u00f6n\u00fc\u015f\u00fcmleri<\/figure><\/div>\n\n\n

S\u0131radaki ekrana geldi\u011finizde ve yeni se\u00e7enek eklemek istedi\u011finizde sol \u00fcstteki b\u00fcy\u00fck \u201c+\u201d simgesine t\u0131klay\u0131n.<\/p>\n\n\n

\n
\"yeni<\/figure><\/div>\n\n\n

Daha sonra izlemek istedi\u011finiz d\u00f6n\u00fc\u015f\u00fcm t\u00fcr\u00fc size sorulacakt\u0131r. Bu a\u015famada kullan\u0131c\u0131lar\u0131n kendine g\u00f6re bir d\u00f6n\u00fc\u015f\u00fcm t\u00fcr\u00fc belirlemesi gerekmektedir.<\/p>\n\n\n

\n
\"d\u00f6n\u00fc\u015f\u00fcm<\/figure><\/div>\n\n\n

Sonraki izleyece\u011finiz yol d\u00f6n\u00fc\u015f\u00fcm ayarlar\u0131m\u0131z\u0131 detayland\u0131rmak olacakt\u0131r. D\u00f6n\u00fc\u015f\u00fcm ayarlar\u0131n\u0131 detayland\u0131r\u0131rken d\u00f6n\u00fc\u015f\u00fcm kategorisini se\u00e7ebilirsiniz. Ayr\u0131ca d\u00f6n\u00fc\u015f\u00fcm\u00fc adland\u0131rma imkan\u0131n\u0131z da bulunmaktad\u0131r.<\/p>\n\n\n

\n
\"d\u00f6n\u00fc\u015f\u00fcm<\/figure><\/div>\n\n\n

De\u011fer b\u00f6l\u00fcm\u00fcnde d\u00f6n\u00fc\u015f\u00fcm i\u015flemi i\u00e7in de\u011fer kullanma se\u00e7ene\u011fini i\u015faretleyebilirsiniz. Ancak \u00e7e\u015fitli fiyatlarda sat\u0131\u015f yapan bir ticaret siteniz oldu\u011funu varsayarsak her d\u00f6n\u00fc\u015f\u00fcm i\u00e7in ayr\u0131 de\u011fer kullan se\u00e7ene\u011fini i\u015faretlemeniz gerekirdi. Bu de\u011ferleri de manuel bir \u015fekilde girmeniz gerekir. E\u011fer tek \u00fcr\u00fcn sat\u0131\u015f\u0131 yapan bir ticaret sitesiyseniz her d\u00f6n\u00fc\u015f\u00fcm i\u00e7in ayn\u0131 de\u011feri kullan se\u00e7ene\u011fi sizin i\u00e7in uygun olan se\u00e7enektir.<\/p>\n\n\n\n

Say\u0131m De\u011feri<\/h3>\n\n\n\n

Say\u0131m de\u011feri k\u0131sm\u0131na geldi\u011finizdeyse bu alanda sizden t\u0131klama ya da etkile\u015fim ba\u015f\u0131na d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131n\u0131 se\u00e7meniz istenmektedir. \u201cHepsini\u201d se\u00e7ene\u011fini i\u015faretledi\u011finizi varsayal\u0131m. Normal \u015fartlarda sitenizi ilk defa ziyaret eden bir kullan\u0131c\u0131 size 1 d\u00f6n\u00fc\u015f\u00fcm olarak geri d\u00f6necektir. Ancak hepsi se\u00e7ene\u011fini se\u00e7ti\u011finizden dolay\u0131 kullan\u0131c\u0131lar ikinci veya daha fazla kez sitenizi ziyaret etti\u011finde d\u00f6n\u00fc\u015f\u00fcm say\u0131lar\u0131n\u0131z da buna g\u00f6re artacakt\u0131r. \u201cBir\u201d se\u00e7ene\u011fini i\u015faretledi\u011finizde ise, sadece ilk ziyaretler size geri d\u00f6n\u00fc\u015f olarak g\u00f6z\u00fckecektir. Ziyaret\u00e7iler ilk siteye giri\u015ften sonra sitenize 5-10 defa dahi girse sadece ilk ziyaretlerini g\u00f6rebiliyor olacaks\u0131n\u0131z.<\/p>\n\n\n\n

\"d\u00e7n\u00fc\u015f\u00fcm<\/figure>\n\n\n\n

D\u00f6n\u00fc\u015f\u00fcm Aral\u0131\u011f\u0131<\/h3>\n\n\n\n

D\u00f6n\u00fc\u015f\u00fcm aral\u0131\u011f\u0131 dikkat edilmesi gereken bir di\u011fer noktad\u0131r. Herhangi bir ziyaret\u00e7i sitenizi ilk defa ziyaret etti\u011finde hedefinizdeki d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftirmeyebilir. Yani ilk ziyaretinde giri\u015f yapmama olas\u0131l\u0131\u011f\u0131 vard\u0131r. Ziyaret\u00e7inin geri d\u00f6n\u00fc\u015f\u00fcn\u00fc kazanmas\u0131 i\u00e7in ka\u00e7 g\u00fcn \u00fczerinden kay\u0131t alt\u0131nda tutulaca\u011f\u0131na bu alanda karar verebilirsiniz.<\/p>\n\n\n\n

\"dn\u00fc\u015f\u00fcm<\/figure>\n\n\n\n

Etiketler<\/h3>\n\n\n\n

Google Ads size, web sitenizin \u00f6zelliklerini rahatl\u0131kla takip edebilmeniz i\u00e7in baz\u0131 etiketler verecektir. Google Ads etiketleri sizden sitenize tan\u0131mlaman\u0131z\u0131 isteyecektir. Burada etiketi kendiniz y\u00fckleyerek i\u015flemleri kolayl\u0131kla halledebilirsiniz.<\/p>\n\n\n\n

\"d\u00f6n\u00fc\u015f\u00fcm<\/figure>\n\n\n\n

Global site etiketi sitenizde bulunmas\u0131 gereken vazge\u00e7ilmez \u00f6zelliklerden birisidir. Web sitenizin t\u00fcm sayfalar\u0131nda bulundu\u011fundan emin olman\u0131z olduk\u00e7a \u00f6nem ta\u015f\u0131maktad\u0131r. Google\u2019\u0131n size bu alan i\u00e7in verdi\u011fi kodu sitenizdeki head etiketleri aras\u0131na yerle\u015ftirmeniz gerekmektedir.<\/p>\n\n\n\n

Etkinlik snippet\u2019\u0131 sayfan\u0131zdaki bir ba\u011flant\u0131n\u0131n hangi yolla izlenece\u011fini se\u00e7er. Bu kodu da head etiketleri aras\u0131na y\u00fcklemeniz gerekmektedir. Ancak head etiketini y\u00fcklerken dikkat edilmesi gereken bir nokta vard\u0131r. Kodun global site etiketinin alt\u0131nda yer almas\u0131na \u00f6zen g\u00f6stermelisiniz.<\/p>\n\n\n\n

Son Ad\u0131mlar<\/h3>\n\n\n\n

Bu i\u015flemlerden sonra geri d\u00f6n\u00fc\u015fleri izlemek i\u00e7in b\u00fct\u00fcn ad\u0131mlar\u0131 yerine getirmi\u015f oldunuz. Son olarak Google Ads (Google Reklamlar\u0131) \u00fczerinden sayfan\u0131za yap\u0131lan i\u015flemleri d\u00f6n\u00fc\u015f\u00fcm saymak i\u00e7in halihaz\u0131rda bulunan reklamlar\u0131n\u0131za tan\u0131mlama yapman\u0131z gerekmektedir. Kampanyalar k\u0131sm\u0131ndan ayarlar k\u0131sm\u0131na girerek ilgili olan kampanya ba\u015fl\u0131\u011f\u0131na t\u0131klaman\u0131z gerekmektedir. Daha sonra ek ayarlar sekmesinden d\u00f6n\u00fc\u015f\u00fcmleri se\u00e7erek az \u00f6nce tan\u0131mlad\u0131\u011f\u0131n\u0131z d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcz\u00fc i\u015faretlemeniz yeterli olacakt\u0131r.<\/p>\n\n\n\n

Yukar\u0131daki i\u015flemlerden sonra kampanyan\u0131zda belirtilen de\u011fere ula\u015fan her ziyareti d\u00f6n\u00fc\u015f\u00fcmler b\u00f6l\u00fcm\u00fcnden takip etmeniz m\u00fcmk\u00fcn olacakt\u0131r.<\/p>\n\n\n\n

Siteniz i\u00e7in Google Ads d\u00f6n\u00fc\u015f\u00fcmlerini manuel bir \u015fekilde yukar\u0131daki ad\u0131mlar\u0131 uygulayarak rahatl\u0131kla kurabilirsiniz. Bu sayede de ziyaret\u00e7ilerinizin \u00f6zelliklerini analiz edebilir ya da sitenizi daha da geli\u015ftirmek i\u00e7in akl\u0131n\u0131zda fikirler olu\u015fabilir. Reklamlar\u0131n\u0131z\u0131n da ne kadar i\u015fe yarad\u0131\u011f\u0131n\u0131 d\u00f6n\u00fc\u015f\u00fcmler sayesinde g\u00f6rebilirsiniz.<\/p>\n\n\n\n

Google Ads reklam kampalar\u0131n\u0131zda profesyonel yard\u0131m ve uygulama deste\u011fi i\u00e7in Google Ads Dan\u0131\u015fmanl\u0131k Hizmeti<\/a> imkanlar\u0131na g\u00f6z at\u0131n !<\/p>\n\n\n\n

<\/span>Google Ads D\u00f6n\u00fc\u015f\u00fcmlerini \u0130zlemek Neden \u00d6nemlidir?<\/span><\/h2>\n\n\n\n

Sitenizdeki Google Ads d\u00f6n\u00fc\u015f\u00fcmlerini izlemek sitenizin geli\u015fimi i\u00e7in size \u00e7e\u015fitli fikirler verebilir. Ayr\u0131ca sitenize gelen ziyaret\u00e7ilerin nelerden ho\u015flan\u0131p neleri be\u011fenmedi\u011fi konusunda da sizi ayd\u0131nlatabilir. D\u00f6n\u00fc\u015f\u00fcmlerin en b\u00fcy\u00fck avantajlar\u0131ndan birisi de reklamlardan ne kadar trafik ald\u0131\u011f\u0131n\u0131z\u0131 g\u00f6rebilmenizdir. Ek olarak Google Ads panelinde ka\u00e7 d\u00f6n\u00fc\u015f\u00fcm ald\u0131\u011f\u0131n\u0131za dair bilgileri edinebilirsiniz. Yani reklamlar\u0131n\u0131z ka\u00e7 kere t\u0131klanm\u0131\u015f ve t\u0131klayanlardan ka\u00e7\u0131 sizin hedefinize gelmi\u015f. Bunlar\u0131 g\u00f6rebilme imk\u00e2n\u0131n\u0131z vard\u0131r.<\/p>\n\n\n\n

Bilgi edinme i\u015flemleri sadece reklamlar \u00fczerinden de olmamaktad\u0131r. Filtrelemeleri anahtar kelimeleriniz i\u00e7in de kullanabilirsiniz. \u00d6rnek olarak, elma kelimesinden 20 t\u0131klama ve 4 d\u00f6n\u00fc\u015f\u00fcm ald\u0131\u011f\u0131n\u0131z\u0131 varsayal\u0131m. Armut kelimesinden 15 t\u0131klama ve 3 d\u00f6n\u00fc\u015f\u00fcm, portakaldan ise 10 t\u0131klanma ve d\u00f6n\u00fc\u015f\u00fcm almazsan\u0131z portakal kelimesini kald\u0131rmak isteyebilirsiniz. Hem b\u00fct\u00e7enizden harcamam\u0131\u015f olursunuz hem de sitenizin trafi\u011finde bozukluklar meydana gelmemi\u015f olur.<\/p>\n\n\n\n

Filtrelemeleri zamansal olarak d\u00fczenleyebilirsiniz. \u00d6rne\u011fin, g\u00fcnl\u00fck, haftal\u0131k ya da istedi\u011finiz herhangi bir tarih aral\u0131\u011f\u0131nda da yapabilirsiniz. Google Ads \u00fczerinden harcan\u0131lan b\u00fct\u00e7enin size nas\u0131l geri d\u00f6n\u00fc\u015fler yapt\u0131\u011f\u0131n\u0131 analiz edebilir ve buna g\u00f6re hareket edebilirsiniz. Gereksiz reklamlar\u0131 ve anahtar kelimeleri bu \u015fekilde temizleyebilirsiniz. Bu sayede de hem b\u00fct\u00e7enizi iyi kullanm\u0131\u015f olursunuz hem de daha iyi sonu\u00e7lar elde etme \u015fans\u0131n\u0131z artar.<\/p>\n\n\n\n

Bu yaz\u0131m\u0131z\u0131 be\u011fendiyseniz Google Ads Hakk\u0131nda En \u00c7ok Merak Edilenler<\/a> yaz\u0131m\u0131z\u0131 da inceleyebilirsiniz!<\/p>\n\n\n\n

<\/div>\n\n
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<\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/span><\/h2>\n
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\n Google Ads Nedir?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
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Daha \u00f6nceki isimleri ile Google Adwords ve Google Express olan Google Ads, i\u015fletmelerin Google Arama ve YouTube gibi sitelerde \u00fcr\u00fcn ve hizmetlerinin tan\u0131tmak i\u00e7in kulland\u0131klar\u0131 bir dijital reklamc\u0131l\u0131k arac\u0131d\u0131r.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

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\n Google Ads Nas\u0131l \u0130\u015fliyor?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
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Google Ads, internette sizin sundu\u011funuz reklamlar\u0131 g\u00f6sterir. \u0130leri teknoloji sayesinde de potansiyel m\u00fc\u015fterilerin kar\u015f\u0131s\u0131na sizin \u00fcr\u00fcnlerinizi daha fazla \u00e7\u0131karmaya ba\u015flar. \u00d6rne\u011fin, bir ayakkab\u0131 reklam\u0131na t\u0131klayan bir kullan\u0131c\u0131 oldu\u011funda bu kullan\u0131c\u0131n\u0131n kar\u015f\u0131s\u0131na ayakkab\u0131 reklamlar\u0131n\u0131n \u00e7\u0131kmas\u0131 \u00e7ok olas\u0131d\u0131r.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

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\n Google Ads\u2019in Maliyeti Ne Kadard\u0131r?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
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Google Ads maliyeti kullan\u0131c\u0131lar\u0131n b\u00fct\u00e7esine g\u00f6re de\u011fi\u015fmektedir ve neredeyse her b\u00fct\u00e7e ile \u00e7al\u0131\u015fabilir. Web sitenizi ziyaret eden birisi reklam arac\u0131l\u0131\u011f\u0131 ile sizin sitenize y\u00f6nlendiriliyorsa \u00f6deme alabilirsiniz. Ayr\u0131ca s\u00f6zle\u015fme ko\u015fulu da bulunmamaktad\u0131r. Diledi\u011finiz zaman reklamlar\u0131n\u0131z\u0131 durdurabilirsiniz. T\u0131klama veya arama maliyetleri birka\u00e7 fakt\u00f6re g\u00f6re de\u011fi\u015fiklik g\u00f6sterebilir.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Google Ads, Google\u2019\u0131n sunmu\u015f oldu\u011fu bir reklamc\u0131l\u0131k hizmetidir. Reklamc\u0131l\u0131k hizmeti sayesinde web siteniz ya da ticari siteniz i\u00e7in reklam verebilirsiniz. B\u00f6ylece hem hedefledi\u011finiz trafi\u011fi alabilir hem de sitenizdeki sat\u0131\u015flar\u0131n\u0131z\u0131 h\u0131zl\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirebilirsiniz. Peki sitenizin trafi\u011fini nas\u0131l \u00f6l\u00e7ebilirsiniz? Sitenizin trafi\u011fini \u00f6l\u00e7mek i\u00e7in Google Ads \u00fczerinden \u201cD\u00f6n\u00fc\u015f\u00fcmler\u201d arac\u0131na sahip olman\u0131z gerekmektedir. […]<\/p>\n","protected":false},"author":12,"featured_media":18065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-10945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","entry"],"yoast_head":"\nGoogle Ads D\u00f6n\u00fc\u015f\u00fcm Kurulumu Nas\u0131l Yap\u0131l\u0131r? - Dopinger<\/title>\n<meta name=\"description\" content=\"Google Ads D\u00f6n\u00fc\u015f\u00fcm Kurulumu Nas\u0131l Yap\u0131l\u0131r? Google Ads Manuel D\u00f6n\u00fc\u015f\u00fcm Olu\u015fturma Ad\u0131mlar\u0131 Nelerdir? 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