{"id":10576,"date":"2022-03-22T11:47:45","date_gmt":"2022-03-22T08:47:45","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=10576"},"modified":"2023-11-03T15:26:27","modified_gmt":"2023-11-03T12:26:27","slug":"google-analytics-metrikler","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/google-analytics-metrikler","title":{"rendered":"Takip Etmeniz Gereken Google Analytics Metrikleri"},"content":{"rendered":"\n<p>Google Analytics, web sitenizdeki kullan\u0131c\u0131 trafi\u011fi ve davran\u0131\u015f\u0131 hakk\u0131nda bilgi edinmeden d\u00f6n\u00fc\u015f\u00fcme kadar \u00e7ok b\u00fcy\u00fck miktarda veri toplar. Alabilece\u011finiz veri miktar\u0131 \u00e7ok fazla olsa da, her \u015feyi tek tek izlemeniz gerekmez. Bunu yapmaya \u00e7al\u0131\u015fmak sizi ger\u00e7ek bir sonucu olmayan bir kuyuya sokar. Zaman i\u00e7indeki b\u00fcy\u00fcmeyi izlemek i\u00e7in ihtiyac\u0131n\u0131z olan yaln\u0131zca \u00fc\u00e7 \u00f6l\u00e7\u00fcm vard\u0131r. Ama \u00f6nce, <a href=\"https:\/\/www.dopinger.com\/tr\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> s\u00fcre\u00e7leri a\u00e7\u0131s\u0131ndan kritik \u00f6nem ta\u015f\u0131yan Google Analytics Metrikleri hakk\u0131nda bilgi edinelim.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/wordpress-google-analytics-ekleme\">Google Analytics WordPress&#8217;e Nas\u0131l Eklenir?<\/a> sorusunun cevab\u0131 i\u00e7in blogumuza g\u00f6z atabilirsiniz!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google-Analyticsde-Metrik-Nedir\"><\/span>Google Analytics\u2019de Metrik Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Analytics Metrikler, web sitenizin baz\u0131 y\u00f6nlerinin nas\u0131l performans g\u00f6sterdi\u011fini s\u00f6yleyen nicel \u00f6l\u00e7\u00fcmlerdir. \u00d6rnek olarak belirli bir sayfan\u0131n g\u00f6r\u00fcnt\u00fclenme say\u0131s\u0131 veya belirli bir videonun ka\u00e7 kez oynat\u0131ld\u0131\u011f\u0131 verilebilir. Metriklerin boyutlardan farkl\u0131 oldu\u011funa dikkat etmek \u00f6nemlidir. Boyutlar, metriklerinizin \u00f6l\u00e7\u00fcld\u00fc\u011f\u00fc \u015feydir. Bu, yaln\u0131zca kullan\u0131c\u0131lar\u0131 \u00f6l\u00e7mek yerine, kullan\u0131c\u0131lar\u0131 (metrik) kanala (boyut) g\u00f6re \u00f6l\u00e7ebilece\u011finiz anlam\u0131na gelir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Takip-Etmeniz-Gereken-3-Google-Analytics-Metrigi\"><\/span>Takip Etmeniz Gereken 3 Google Analytics Metri\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Analytics metrikleri b\u00fcnyesinde 100\u2019den fazla farkl\u0131 metrik bulunuyor. Ancak, bunlar\u0131n i\u00e7erisinden sadece 3 tanesi b\u00fcy\u00fcmeyi takip etmek i\u00e7in yararl\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Analytics Metrikleri : Kullan\u0131c\u0131lar<\/h3>\n\n\n\n<p>En temel d\u00fczeyde, pazarlama \u00e7abalar\u0131n\u0131n site b\u00fcy\u00fcmesiyle sonu\u00e7lan\u0131p sonu\u00e7lanmad\u0131\u011f\u0131n\u0131 bilmeniz gerekir. Kullan\u0131c\u0131lar metri\u011fi size tam olarak bunu s\u00f6yleyecektir. Google Analytics Metrikleri&#8217;nde kullan\u0131c\u0131 metri\u011fi, bir web sitesinin belirli bir s\u00fcre i\u00e7inde ka\u00e7 tekil ziyaret\u00e7i ald\u0131\u011f\u0131n\u0131 s\u00f6yler. Ayr\u0131ca, pazarlama \u00e7abalar\u0131n\u0131n sitenin b\u00fcy\u00fcmesiyle sonu\u00e7lan\u0131p sonu\u00e7lanmad\u0131\u011f\u0131na dair \u00fcst d\u00fczey bir g\u00f6r\u00fcn\u00fcm sa\u011flar. T\u00fcm kullan\u0131c\u0131lar\u0131 trafik kayna\u011f\u0131na g\u00f6re g\u00f6r\u00fcnt\u00fclemek i\u00e7in Ya\u015fam d\u00f6ng\u00fcs\u00fc &gt; Edinme &gt; Trafik edinme raporunu a\u00e7\u0131n ve istedi\u011finiz tarih aral\u0131\u011f\u0131n\u0131 ayarlay\u0131n.<\/p>\n\n\n\n<p>Rapor, oturum varsay\u0131lan kanal gruplamas\u0131n\u0131 otomatik olarak g\u00f6r\u00fcnt\u00fcler. Varsay\u0131lan kanal gruplamas\u0131, <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> taraf\u0131ndan tan\u0131mlanan ve sitenize veya uygulaman\u0131za ula\u015fmak i\u00e7in yeni ve geri gelen kullan\u0131c\u0131lar taraf\u0131ndan kullan\u0131lan pazarlama kanal\u0131d\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"297\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/google-analytics-metrik-kullanicilar.jpg\" alt=\"google metrik kullan\u0131c\u0131lar\" class=\"wp-image-10603\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/google-analytics-metrik-kullanicilar.jpg 900w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/google-analytics-metrik-kullanicilar-768x253.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Trafi\u011fin kayna\u011f\u0131n\u0131 bulmak i\u00e7in, Oturum varsay\u0131lan kanal gruplamas\u0131n\u0131n yan\u0131ndaki mavi &#8220;art\u0131&#8221; i\u015faretine t\u0131klay\u0131n. Ard\u0131ndan Oturum Al\u0131m\u0131 &gt; Oturum kayna\u011f\u0131&#8217;n\u0131 se\u00e7erek ikincil bir boyut ekleyebiliriz. Y\u00fczde de\u011fi\u015fimini g\u00f6rmek i\u00e7in bir kar\u015f\u0131la\u015ft\u0131rma d\u00f6nemi ekleyebiliriz. Sa\u011f \u00fcstte, tarih aral\u0131\u011f\u0131 a\u00e7\u0131l\u0131r okunu t\u0131klay\u0131n ve performans\u0131 kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in 4. \u00c7eyrek &gt; Kar\u015f\u0131la\u015ft\u0131r &gt; \u00d6nceki d\u00f6nem i\u00e7in \u00f6zel bir tarih aral\u0131\u011f\u0131 se\u00e7in.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"385\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/yeni-geridonen-kullanici-grafik.jpg\" alt=\"yeni kullan\u0131c\u0131 geri d\u00f6nen kullan\u0131c\u0131 kar\u015f\u0131la\u015ft\u0131rma\" class=\"wp-image-10606\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/yeni-geridonen-kullanici-grafik.jpg 900w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/yeni-geridonen-kullanici-grafik-768x329.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<p>Hangi kar\u015f\u0131la\u015ft\u0131rma d\u00f6nemini se\u00e7ece\u011finiz, Google Analytics hesab\u0131n\u0131n ka\u00e7 ya\u015f\u0131nda oldu\u011fu, mevsimselli\u011fin i\u015fletmede bir rol oynay\u0131p oynamad\u0131\u011f\u0131 veya \u015firketin pazarlama kanal\u0131na yat\u0131r\u0131m yapmakta yeni olup olmad\u0131\u011f\u0131 gibi \u00e7e\u015fitli fakt\u00f6rlere ba\u011fl\u0131 olacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Analytics Metrikleri : Kullan\u0131c\u0131 Etkile\u015fimi<\/h3>\n\n\n\n<p>Art\u0131k kullan\u0131c\u0131lar\u0131n nereden geldi\u011fini bildi\u011fimize g\u00f6re, hangi i\u00e7erikle ilgilendiklerini ve neyin dikkatlerini \u00e7ekmedi\u011fini anlamam\u0131z gerekiyor. Ortalama etkile\u015fim s\u00fcresi, bize sitenin kullan\u0131c\u0131n\u0131n taray\u0131c\u0131s\u0131nda odakland\u0131\u011f\u0131 ortalama s\u00fcreyi s\u00f6yler. (Kullan\u0131c\u0131n\u0131n b\u00fcy\u00fck olas\u0131l\u0131kla ona bakt\u0131\u011f\u0131 anlam\u0131na gelir.) Sitemizdeki farkl\u0131 sayfalar i\u00e7in bu metri\u011fi inceleyerek, hangi makalelerin daha fazla yaz\u0131laca\u011f\u0131n\u0131 (en y\u00fcksek etkile\u015fim s\u00fcresine sahip olanlar) ve hangi makalelerin daha fazla analiz gerektirdi\u011fini (d\u00fc\u015f\u00fck etkile\u015fim s\u00fcresi) \u00f6\u011frenebiliriz. T\u00fcm kullan\u0131c\u0131lar\u0131 trafik kayna\u011f\u0131na g\u00f6re g\u00f6r\u00fcnt\u00fclemek i\u00e7in Ya\u015fam d\u00f6ng\u00fcs\u00fc &gt; Etkile\u015fim &gt; Sayfalar ve ekranlar raporunu a\u00e7\u0131n ve istedi\u011finiz tarih aral\u0131\u011f\u0131n\u0131 ayarlay\u0131n.<\/p>\n\n\n\n<p>&nbsp;\u015eimdi bu verileri yaln\u0131zca analiz etti\u011fimiz trafik kayna\u011f\u0131na segmentlere ay\u0131rmam\u0131z gerekiyor. Google organik al\u0131n. Sol \u00fcstteki kar\u015f\u0131la\u015ft\u0131rma ekle se\u00e7ene\u011fine t\u0131klayarak, \u201coturum\/kaynak arac\u0131\u201d boyutunu ekleyerek, \u201cGoogle\/organik\u201d boyut de\u011ferlerini ekleyerek ve metnin \u00fczerine gelip \u201cx\u201d i\u015faretine t\u0131klay\u0131p \u201cT\u00fcm Kullan\u0131c\u0131lar\u201d\u0131 kald\u0131rarak bir boyut ekleyebiliriz.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"413\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/kullanici-etkilesimi.jpg\" alt=\"kullan\u0131c\u0131 etkile\u015fimi\" class=\"wp-image-10607\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/kullanici-etkilesimi.jpg 900w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/kullanici-etkilesimi-768x352.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>A\u00e7\u0131l\u0131r oku kullanarak verilerin tabloda nas\u0131l g\u00f6r\u00fcnt\u00fclenece\u011fini de\u011fi\u015ftirebilirsiniz. Sayfa ba\u015fl\u0131\u011f\u0131n\u0131 g\u00f6rmeyi tercih ederseniz, &#8220;Sayfa ba\u015fl\u0131\u011f\u0131&#8221;n\u0131 se\u00e7in veya URL&#8217;yi bilmek istiyorsan\u0131z, Sayfa yolu + sorgu dizesi ve ekran s\u0131n\u0131f\u0131n\u0131 se\u00e7in. Son olarak, tabloyu en y\u00fcksekten en d\u00fc\u015f\u00fc\u011fe s\u0131ralamak i\u00e7in ortalama etkile\u015fim s\u00fcresi s\u00fctununa t\u0131klay\u0131n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Analytics Metrikleri : D\u00f6n\u00fc\u015f\u00fcm<\/h3>\n\n\n\n<p>En \u00f6nemli Google Analytics metrik d\u00f6n\u00fc\u015f\u00fcmlerdir. D\u00f6n\u00fc\u015f\u00fcm, i\u015fletmenizin ba\u015far\u0131s\u0131na katk\u0131da bulunan kullan\u0131c\u0131 etkinlikleridir. Google Analytics 4&#8217;teki d\u00f6n\u00fc\u015f\u00fcm, Universal Analytics&#8217;teki (UA) Hedef olarak bildi\u011fimiz \u015feye e\u015fde\u011ferdir. Google Analytics 4&#8217;te d\u00f6n\u00fc\u015f\u00fcmler raporunu g\u00f6r\u00fcnt\u00fclemek i\u00e7in Ya\u015fam d\u00f6ng\u00fcs\u00fc &gt; Etkile\u015fim &gt; D\u00f6n\u00fc\u015f\u00fcmler raporunu a\u00e7\u0131n. Otomatik olarak d\u00f6n\u00fc\u015f\u00fcm olarak i\u015faretlenen toplanan olaylar\u0131 ve bir d\u00f6n\u00fc\u015f\u00fcm olarak manuel olarak i\u015faretledi\u011finiz herhangi bir olay\u0131 g\u00f6receksiniz.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"790\" height=\"525\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/google-metrik-donusum.jpg\" alt=\"google analytics metriklerid\u00f6n\u00fc\u015f\u00fcm\" class=\"wp-image-10608\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/google-metrik-donusum.jpg 790w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/google-metrik-donusum-480x320.jpg 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/google-metrik-donusum-192x128.jpg 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/google-metrik-donusum-768x510.jpg 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Basit-Metrikler-Disindaki-Yararli-Google-Analytics-Metrikleri\"><\/span>Basit Metrikler D\u0131\u015f\u0131ndaki Yararl\u0131 Google Analytics Metrikleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yukar\u0131da bahsetti\u011fimiz \u00fc\u00e7 Google Analytics metri\u011fi, sitenizin zaman i\u00e7indeki b\u00fcy\u00fcmesini izlemek i\u00e7in faydal\u0131d\u0131r. Ancak size bunun \u00f6tesinde bir \u015fey g\u00f6stermezler. Sitenizi kimlerin ziyaret etti\u011fi, sitenizle nas\u0131l etkile\u015fime girdi\u011fi ve performans\u0131 art\u0131rmak i\u00e7in neler yapabilece\u011finiz hakk\u0131nda daha fazla bilgi edinmek istiyorsan\u0131z, elde etmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z \u015fey ba\u011flam\u0131nda di\u011fer Google Analytics metrikleri analiz etmeniz gerekir. Bu metriklerden birka\u00e7\u0131na ve bunlar\u0131n nas\u0131l yararl\u0131 olabilece\u011fine bakal\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yeni ve Geri Gelen Ziyaret\u00e7iler<\/h3>\n\n\n\n<p>Yeni ve geri gelen kullan\u0131c\u0131lar\u0131 g\u00f6r\u00fcnt\u00fclemek i\u00e7in kullan\u0131lan yeni ve geri gelen kullan\u0131c\u0131lar metri\u011fiyle, hangi kanallar\u0131n en ilgili kullan\u0131c\u0131lar\u0131 getirdi\u011fini anlayabilirsiniz. Ayr\u0131ca m\u00fc\u015fterilerinizin ilk ziyaretlerinde veya tekrar ziyaretlerinde d\u00f6n\u00fc\u015f\u00fcm sa\u011flama olas\u0131l\u0131\u011f\u0131n\u0131n daha y\u00fcksek olup olmad\u0131\u011f\u0131n\u0131 anlayabilirsiniz. Web sitenizi ilk kez ziyaret eden ki\u015filere yeni kullan\u0131c\u0131 denir. Google Analytics, birinin sitenizden\/uygulaman\u0131zdan Kullan\u0131c\u0131 Kimli\u011fi veya Cihaz Kimli\u011fi olup olmad\u0131\u011f\u0131na bakarak bunu izler. Bunu yapmazlarsa, yeni bir kullan\u0131c\u0131 olarak say\u0131l\u0131rlar. Yeni kullan\u0131c\u0131lar\u0131 analiz etmek \u00f6nemlidir \u00e7\u00fcnk\u00fc nereden geldiklerini bilmek, gelen pazarlama \u00e7abalar\u0131n\u0131 ve d\u00f6n\u00fc\u015f\u00fcm hunilerini iyile\u015ftirmeye yard\u0131mc\u0131 olur. Hangi \u00fcr\u00fcnlerin veya i\u00e7erik sayfalar\u0131n\u0131n m\u00fc\u015fterilerinizi geri getirdi\u011fini daha iyi anlaman\u0131za yard\u0131mc\u0131 olabilece\u011finden, geri d\u00f6nen kullan\u0131c\u0131lara bakmak \u00f6nemlidir. Yeni ve geri gelen kullan\u0131c\u0131lar\u0131 g\u00f6r\u00fcnt\u00fclemek i\u00e7in Google Analytics 4&#8217;te Ya\u015fam d\u00f6ng\u00fcs\u00fc &gt; Saklama raporunu a\u00e7\u0131n. Ard\u0131ndan bir kar\u015f\u0131la\u015ft\u0131rma tarih aral\u0131\u011f\u0131 belirleyin. Rapor otomatik olarak yeni kullan\u0131c\u0131lar\u0131 g\u00f6sterecek ve geri d\u00f6nen kullan\u0131c\u0131lar\u0131 g\u00f6rmek i\u00e7in ge\u00e7i\u015f yapabilirsiniz.<\/p>\n\n\n\n<p> Daha kapsay\u0131c\u0131 bir rapor i\u00e7in Universal Analytics&#8217;de Kitle &gt; Davran\u0131\u015f &gt; Yeniler ve Geri Gelenler raporunu a\u00e7mam\u0131z gerekiyor. Universal Analytics raporu, edinme, davran\u0131\u015f ve d\u00f6n\u00fc\u015f\u00fcm \u00f6l\u00e7\u00fcmlerini kullan\u0131c\u0131 t\u00fcr\u00fcne g\u00f6re g\u00f6sterir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"355\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/yeni-ve-gerdonen-kullanici.jpg\" alt=\"google analytics metrikleri yeni ve geri gelen ziyaret\u00e7iler\" class=\"wp-image-10610\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/yeni-ve-gerdonen-kullanici.jpg 900w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/yeni-ve-gerdonen-kullanici-768x303.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Buradan, Organik trafi\u011fe segmentlere ay\u0131rabilir ve ikincil bir boyut olarak a\u00e7\u0131l\u0131\u015f sayfas\u0131 ekleyin. Bu, yeni kullan\u0131c\u0131lar\u0131n hangi organik a\u00e7\u0131l\u0131\u015f sayfalar\u0131nda d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6rmemize olanak tan\u0131r.<\/p>\n\n\n\n<p>\u0130\u00e7erikte, sayfalar\u0131 A\/B testi CTA&#8217;lar\u0131na (eylem \u00e7a\u011fr\u0131s\u0131) d\u00f6n\u00fc\u015ft\u00fcren ve tan\u0131mlayan kal\u0131plar bulabiliriz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etkinlikler<\/h3>\n\n\n\n<p>Google Analytics metrikleri aras\u0131nda yer alan etkinlikler, kullan\u0131c\u0131lar\u0131n sitede ne yapt\u0131\u011f\u0131na dair fikir verir. Bu \u015fekilde, A\/B testini daha iyi bilgilendirmek i\u00e7in kullan\u0131labilir. Kullan\u0131c\u0131 olay metriklerini g\u00f6r\u00fcnt\u00fclemek i\u00e7in Google Analytics 4&#8217;te Ya\u015fam d\u00f6ng\u00fcs\u00fc &gt; Etkile\u015fim &gt; Olaylar raporunu a\u00e7\u0131n. B\u00f6ylece, otomatik olarak toplanan olaylar\u0131 ve ekledi\u011finiz geli\u015fmi\u015f \u00f6l\u00e7\u00fcm olaylar\u0131n\u0131 g\u00f6sterebileceksiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"507\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/etkinlikler-google-metik.jpg\" alt=\"google metrikleri etkinlikler\" class=\"wp-image-10611\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/etkinlikler-google-metik.jpg 900w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/etkinlikler-google-metik-768x433.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Daha kapsaml\u0131 bir rapor i\u00e7in Universal Analytics&#8217;y\u0131 kullan\u0131n. Universal Analytics raporu, etkinlik etiketine g\u00f6re geliri, i\u015flemleri ve e-Ticaret D\u00f6n\u00fc\u015f\u00fcm oran\u0131 verilerini g\u00f6rebilir. Bu verileri g\u00f6r\u00fcnt\u00fclemek i\u00e7in bu ad\u0131mlar\u0131 izleyin;<\/p>\n\n\n\n<p>Universal Analytics&#8217;y\u0131 a\u00e7\u0131n. Davran\u0131\u015f &gt; Olaylar &gt; En iyi olaylar raporu&#8217;na t\u0131klay\u0131n. T\u00fcm etkinlik kategorilerinizin bir tablosunu g\u00f6receksiniz. Etkinlik kategorileri, etkinlik gruplar\u0131n\u0131n Google Etiket Y\u00f6neticisi&#8217;nde (GTM) nas\u0131l ayarland\u0131\u011f\u0131na ba\u011fl\u0131 olacakt\u0131r.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/google-analytics-metrikleri.pdf\" type=\"application\/pdf\" style=\"width:100%;height:510px\" aria-label=\"Google Analytics Metrikleri g\u00f6m\u00fcs\u00fc.\"><\/object><a id=\"wp-block-file--media-649c1587-5a2c-4d55-90f5-33a9c0bbdf6e\" href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/google-analytics-metrikleri.pdf\">Google Analytics Metrikleri<\/a><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/google-analytics-metrikleri.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-649c1587-5a2c-4d55-90f5-33a9c0bbdf6e\">\u0130ndir<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Sayfa G\u00f6r\u00fcnt\u00fcleme Say\u0131s\u0131<\/h3>\n\n\n\n<p>Sayfa g\u00f6r\u00fcnt\u00fclemeleri bize belirli bir web sayfas\u0131n\u0131n ka\u00e7 kez g\u00f6r\u00fcnt\u00fclendi\u011fini s\u00f6yler. Ancak, bu tek ba\u015f\u0131na pek yard\u0131mc\u0131 olmaz. Ancak bir pazarlama kanal\u0131 taraf\u0131ndan b\u00f6l\u00fcmlere ayr\u0131ld\u0131\u011f\u0131nda, bize performans\u0131 nas\u0131l iyile\u015ftirece\u011fimizi g\u00f6sterir. Sayfa g\u00f6r\u00fcnt\u00fclemelerini g\u00f6r\u00fcnt\u00fclemek i\u00e7in Ya\u015fam d\u00f6ng\u00fcs\u00fc &gt; Etkile\u015fim &gt; Sayfalar ve ekranlar raporunu a\u00e7\u0131n. &#8220;Kar\u015f\u0131la\u015ft\u0131rma ekle&#8221;yi t\u0131klayarak ve google\/organik de\u011ferine sahip bir oturum kayna\u011f\u0131\/arac\u0131 boyutu se\u00e7erek raporu google\/organik gibi bir kayna\u011fa\/arac\u0131ya g\u00f6re filtreleyin.<\/p>\n\n\n\n<p>\u00c7ok fazla sayfa g\u00f6r\u00fcnt\u00fcleme varsa ancak ortalama etkile\u015fim s\u00fcresi veya kayd\u0131rma derinli\u011fi d\u00fc\u015f\u00fckse, bu, insanlar\u0131n bekledi\u011fi i\u00e7erik olmayabilir. Bu y\u00fczden okuyucular\u0131n dikkatini \u00e7ekmek i\u00e7in bu makalelerde bulunan giri\u015fi yeniden yazmay\u0131 deneyin. Google\/organik s\u00f6z konusu oldu\u011funda, y\u00fcksek sayfa g\u00f6r\u00fcnt\u00fclemeye sahip sayfalar\u0131n hedef <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/data-studio-ile-anahtar-kelime-kalite-puani-analizi-nasil-yapilir\" target=\"_blank\" rel=\"noreferrer noopener\">anahtar kelimeleri<\/a> i\u00e7in organik aramada ne kadar iyi performans g\u00f6sterdi\u011fini ara\u015ft\u0131rmak isteyebilirsiniz.<\/p>\n\n\n\n<p>Ayr\u0131ca; site i\u00e7eri\u011finiz hakk\u0131nda daha \u00e7ok bilgi edinmek i\u00e7in Analytics&#8217;in <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/icerik-gruplama\">\u0130\u00e7erik Gruplama<\/a> \u00f6zelli\u011finden de yararlanabilirsiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">     <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span 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       Google Analytics kullan\u0131c\u0131lar\u0131 nas\u0131l izler?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 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<path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Google Analytics, birinin sitenizden\/uygulaman\u0131zdan Kullan\u0131c\u0131 Kimli\u011fi veya Cihaz Kimli\u011fi olup olmad\u0131\u011f\u0131na bakarak kullan\u0131c\u0131lar\u0131 izler.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Kapsaml\u0131 yeni ve geri gelen ziyaret\u00e7iler raporuna nas\u0131l ula\u015f\u0131l\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 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class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 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align-items-center d-flex\" id=\"heading4\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_4\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_4\">\n                            E-ticaret d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l g\u00f6r\u00fcnt\u00fclenir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 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<p>Universal Analytics&#8217;y\u0131 a\u00e7t\u0131ktan sonra Davran\u0131\u015f > Olaylar > En iyi olaylar raporu&#8217;na gidin.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Google Analytics, web sitenizdeki kullan\u0131c\u0131 trafi\u011fi ve davran\u0131\u015f\u0131 hakk\u0131nda bilgi edinmeden d\u00f6n\u00fc\u015f\u00fcme kadar \u00e7ok b\u00fcy\u00fck miktarda veri toplar. Alabilece\u011finiz veri miktar\u0131 \u00e7ok fazla olsa da, her \u015feyi tek tek izlemeniz gerekmez. Bunu yapmaya \u00e7al\u0131\u015fmak sizi ger\u00e7ek bir sonucu olmayan bir kuyuya sokar. Zaman i\u00e7indeki b\u00fcy\u00fcmeyi izlemek i\u00e7in ihtiyac\u0131n\u0131z olan yaln\u0131zca [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":20935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,1],"tags":[],"class_list":["post-10576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Takip Etmeniz Geren Google Analytics Metrikleri - Dopinger<\/title>\n<meta name=\"description\" content=\"E\u011fer siz de metriklerden yararlanmak istiyorsan\u0131z sizler i\u00e7in derledi\u011fimiz Google Analytics Metrikleri yaz\u0131m\u0131za g\u00f6z at\u0131n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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