{"id":10100,"date":"2022-03-08T11:03:34","date_gmt":"2022-03-08T08:03:34","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=10100"},"modified":"2024-02-09T09:56:07","modified_gmt":"2024-02-09T06:56:07","slug":"google-ads-performans-planlayici-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/google-ads-performans-planlayici-nedir","title":{"rendered":"Google Ads Performans Planlay\u0131c\u0131 Nedir?"},"content":{"rendered":"\n<p>Performans planlay\u0131c\u0131, reklam harcamalar\u0131n\u0131z ve \u00e7e\u015fitli de\u011fi\u015fikliklerin kampanyan\u0131z\u0131n performans\u0131n\u0131 nas\u0131l etkileyece\u011fi ve dolay\u0131s\u0131yla daha da iyi sonu\u00e7lar elde edebilece\u011finiz planlar olu\u015fturma f\u0131rsat\u0131 veren bir Google Ads arac\u0131d\u0131r. Bu arac\u0131n yapman\u0131z\u0131 sa\u011flad\u0131\u011f\u0131 birka\u00e7 \u015fey vard\u0131r. Bunlar aras\u0131nda, reklam kampanyalar\u0131n\u0131z i\u00e7in tahminler, kampanya ayarlar\u0131 arac\u0131l\u0131\u011f\u0131yla sonu\u00e7lar sunma, sezonluk d\u00f6nemlerde sahip oldu\u011funuz f\u0131rsatlar\u0131 anlama ve b\u00fct\u00e7eleri y\u00f6netmeyi \u00f6rnek g\u00f6sterebiliriz. Haz\u0131rsan\u0131z \u201c<strong>Google Ads Performans planlay\u0131c\u0131 nedir<\/strong>?\u201d sorusunun cevab\u0131n\u0131 daha detayl\u0131 inceleyelim.<\/p>\n\n\n\n<p>Performans planlay\u0131c\u0131, &#8220;<em>harcamay\u0131, plandaki kampanyalar aras\u0131nda en etkili \u015fekilde yayarak<\/em>&#8221; ideal bir plan \u00f6nerir. Bu sayede, reklamverenlerin kampanyalar\u0131 optimize etmesine yard\u0131mc\u0131 olur. Performans planlay\u0131c\u0131n\u0131n kullan\u0131m\u0131 olduk\u00e7a basittir ve kesinlikle faydal\u0131d\u0131r. Ancak kullan\u0131m\u0131 dikkatli bir \u015fekilde ger\u00e7ekle\u015ftirilmelidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performans-Planlayici-Ne-Yapar\"><\/span>Performans Planlay\u0131c\u0131 Ne Yapar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Performans planlay\u0131c\u0131, bir reklamveren olarak size kampanyalar\u0131n\u0131z genelinde belirli bir metri\u011fi en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in tekliflerinizi ve b\u00fct\u00e7enizi nas\u0131l de\u011fi\u015ftirece\u011finizi s\u00f6yler. Ayn\u0131 zamanda, sizinkine benzer konumlardaki ve hedef pazarlardaki kampanyalardan elde edilen verilere dayanarak tatil ve di\u011fer mevsimsel trafikler i\u00e7in ayarlamalar yapar. E\u011fer hala \u201cPerformans planlay\u0131c\u0131y\u0131 neden kullanmal\u0131y\u0131m?\u201d diye soruyorsan\u0131z, i\u015fte baz\u0131 nedenler:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kampanyan\u0131z\u0131n bir sonraki ay\u0131 ya da \u00e7eyre\u011fi i\u00e7in \u00f6ng\u00f6r\u00fclen performans\u0131 inceleme f\u0131rsat\u0131,<\/li>\n\n\n\n<li>Ayn\u0131 harcama ile daha iyi performans elde etmek i\u00e7in \u00f6neriler,<\/li>\n\n\n\n<li>Baz\u0131 ayarlar\u0131n\u0131z\u0131 de\u011fi\u015ftirdi\u011finizde kampanyalar\u0131n\u0131z\u0131n hedeflerinin nas\u0131l etkilenece\u011fini \u00f6\u011frenme.<\/li>\n<\/ul>\n\n\n\n<p>Kampanyan\u0131z\u0131 daha iyi optimize etmek amac\u0131 ile Performans planlay\u0131c\u0131n\u0131n pek \u00e7ok faydas\u0131 vard\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/performans-planlayici-nasil-calisir.jpg\" alt=\"performans planlay\u0131c\u0131 nas\u0131l \u00e7al\u0131\u015f\u0131r\" class=\"wp-image-10109\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/performans-planlayici-nasil-calisir.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/performans-planlayici-nasil-calisir-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performans-Planlayici-Nasil-Calisir\"><\/span>Performans Planlay\u0131c\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google, her g\u00fcn hayal edilemez miktarda bilgi ile \u00e7al\u0131\u015f\u0131r. Google Arama&#8217;da her arama ger\u00e7ekle\u015ftirdi\u011finizde, araman\u0131zla ilgili bilgiler Google&#8217;\u0131n de\u011ferlendirmelerine, metriklerine ve analizlerine girer. Bu \u015fekilde pazarlamac\u0131lar ve reklamc\u0131lar i\u00e7in faydal\u0131 bilgilere d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir. Herkes kampanyas\u0131n\u0131n m\u00fcmk\u00fcn oldu\u011funca ba\u015far\u0131l\u0131 olmas\u0131n\u0131 ister. Performans planlay\u0131c\u0131 bu hedefe ula\u015fman\u0131za yard\u0131mc\u0131 olur. Performans planlay\u0131c\u0131, 24 saatte bir, son 7-10 g\u00fcn i\u00e7indeki alakal\u0131 reklam a\u00e7\u0131k art\u0131rmalar\u0131yla ilgili g\u00fcncellemeler yapar ve Google Arama, Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam ve di\u011fer Google platformlar\u0131ndaki e\u011filimleri dikkate al\u0131r.<\/p>\n\n\n\n<p>Birden fazla ger\u00e7ekle\u015fen sim\u00fclasyondan sonra, performans planlay\u0131c\u0131 mevcut trendleri g\u00f6z \u00f6n\u00fcnde bulundurarak kampanyan\u0131z\u0131n nas\u0131l de\u011fi\u015febilece\u011fi konusunda size bir \u00f6zet verir. Tahminlerinizin daha da kesin olabilmesi i\u00e7in makine \u00f6\u011frenimini kullan\u0131r. Her \u015feyin \u00e7ok h\u0131zl\u0131 de\u011fi\u015fti\u011fi bir zamanda ya\u015fad\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde, bir ay sonras\u0131n\u0131 planlamak yerine, bir hafta \u00f6ncesini planlamak daha mant\u0131kl\u0131 olacakt\u0131r. Bu sayede, arama trendlerinde b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fecek ve kampanyan\u0131z\u0131n performans\u0131n\u0131 d\u00fc\u015f\u00fcrecek bir \u015feyi riske atmam\u0131\u015f olursunuz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/performans-planlayici-ne-zaman-kullanilir.jpg\" alt=\"performans planlay\u0131c\u0131 ne zaman kullan\u0131l\u0131r\" class=\"wp-image-10111\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/performans-planlayici-ne-zaman-kullanilir.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/performans-planlayici-ne-zaman-kullanilir-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performans-Planlayiciyi-Ne-Zaman-Kullanabilirim\"><\/span>Performans Planlay\u0131c\u0131y\u0131 Ne Zaman Kullanabilirim?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Performans planlay\u0131c\u0131y\u0131 kullanman\u0131z i\u00e7in baz\u0131 gereksinimleri vard\u0131r. Bu gereksinimler aras\u0131nda ise \u015funlar yer almaktad\u0131r:<\/p>\n\n\n\n<p>Arama Kampanyalar\u0131 i\u00e7in<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manuel TBM, geli\u015ftirilmi\u015f TBM, maksimum t\u0131klamalar ve d\u00f6n\u00fc\u015f\u00fcmler, ROAS ya da hedef EBM,<\/li>\n\n\n\n<li>En 72 saat \u00e7al\u0131\u015fma s\u00fcresi,<\/li>\n\n\n\n<li>Son 7 g\u00fcn i\u00e7erisinde 3 t\u0131klama alma,<\/li>\n\n\n\n<li>Son 7 g\u00fcn i\u00e7erisinde bir d\u00f6n\u00fc\u015f\u00fcm alma.<\/li>\n<\/ul>\n\n\n\n<p>Al\u0131\u015fveri\u015f Kampanyalar\u0131 i\u00e7in<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Son 7 g\u00fcn i\u00e7erisinde en az 100 d\u00f6n\u00fc\u015f\u00fcm de\u011ferine sahip olmak,<\/li>\n\n\n\n<li>Son 10 g\u00fcn i\u00e7erisinde en az 10 d\u00f6n\u00fc\u015f\u00fcm de\u011ferine sahip olmak ve 10 dolar harcama ile aktif olmak.<\/li>\n<\/ul>\n\n\n\n<p>Performans planlay\u0131c\u0131 i\u00e7in uygun olmayan birka\u00e7 kampanya da bulunmaktad\u0131r. Bu kampanyalar ya silinmi\u015f, taslak ya da deneme durumunda ya da uygun gereksinimlerle 10 g\u00fcnden daha k\u0131sa bir s\u00fcre \u00f6nce yay\u0131nlanmakta.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/performans-planlayici-nasil-kullanilir.jpg\" alt=\"performans planlay\u0131c\u0131 nas\u0131l kullan\u0131l\u0131r\" class=\"wp-image-10129\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/performans-planlayici-nasil-kullanilir.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/performans-planlayici-nasil-kullanilir-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performans-Planlayici-Araci-Nasil-Kullanilir\"><\/span>Performans Planlay\u0131c\u0131 Arac\u0131 Nas\u0131l Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads Performans Planlay\u0131c\u0131, i\u015fletme hedefiniz i\u00e7in \u00f6nemli olan performans metri\u011fi aras\u0131nda se\u00e7im yapman\u0131za olanak sa\u011flar. Bu, d\u00f6n\u00fc\u015f\u00fcmler, d\u00f6n\u00fc\u015f\u00fcm de\u011feri veya t\u0131klamalar olabilir. Oda\u011f\u0131 filtrelerken, ayr\u0131ca g\u00f6rmek istedi\u011finiz tarih aral\u0131\u011f\u0131 (1 Ocak-31 Ocak), metri\u011finiz (d\u00f6n\u00fc\u015f\u00fcmler, t\u0131klamalar\u0131n d\u00f6n\u00fc\u015f\u00fcm de\u011feri), bir zaman aral\u0131\u011f\u0131 (son 30 g\u00fcn) ve dahil etmek istedi\u011finiz di\u011fer hedefleme de\u011feri girmeniz gerekir.<\/p>\n\n\n\n<p>Bu se\u00e7enekler, maksimum say\u0131da d\u00f6n\u00fc\u015f\u00fcm elde etmeye ne kadar yak\u0131n veya uzak oldu\u011funuzu net bir \u015fekilde anlaman\u0131z\u0131 sa\u011flar. Bu, Google&#8217;\u0131n mevcut b\u00fct\u00e7enize, anahtar kelimelerinize, d\u00f6n\u00fc\u015f\u00fcmlerinize ve d\u00f6n\u00fc\u015f\u00fcm de\u011ferinize g\u00f6re nerede olman\u0131z gerekti\u011fini dikkate ald\u0131\u011f\u0131 anlam\u0131na gelir. Performans hedeflerinizi nas\u0131l art\u0131raca\u011f\u0131n\u0131za dair bir plan olu\u015fturman\u0131z i\u00e7in harika bir yoldur.<\/p>\n\n\n\n<p>Google&#8217;\u0131n performans planlay\u0131c\u0131s\u0131n\u0131 kullan\u0131rken mavi bir tahmin \u00e7izgisi g\u00f6receksiniz. Bu, mevcut performans\u0131n\u0131z\u0131n nerede oldu\u011funu (Harcama, D\u00f6n\u00fc\u015f\u00fcmler, Ortalama EBM ve Ortalama D\u00f6n\u00fc\u015f\u00fcm Oran\u0131) ve nerede olmas\u0131 gerekti\u011fini g\u00f6sterir.<\/p>\n\n\n\n<p>\u00c7izginin \u00fczerindeyseniz kampanyalar\u0131n\u0131z\u0131n zaten Google&#8217;\u0131n beklentilerinin \u00fczerinde oldu\u011fu anlam\u0131na gelir. Mavi \u00e7izginin alt\u0131ndaysan\u0131z, do\u011fru yolda olman\u0131z i\u00e7in de\u011fi\u015ftirmeniz gereken birka\u00e7 \u015fey m\u00fcmk\u00fcn. Bu sayede hedefinize ula\u015fmak i\u00e7in kampanyalar\u0131n\u0131zda ne kadar de\u011fi\u015fiklik yapman\u0131z gerekti\u011fini anlayabilirsiniz.<\/p>\n\n\n\n<p>Google Ads Performans planlay\u0131c\u0131 kullan\u0131rken, <a href=\"https:\/\/www.dopinger.com\/tr\/google-reklamlari\/\">Google Ads Dan\u0131\u015fmanl\u0131k Hizmeti<\/a> alman\u0131z reklam kampanlayalar\u0131n\u0131z\u0131 daha nitelikli ve hedefe uygun \u015fekilde y\u00fcr\u00fctmenize yard\u0131mc\u0131 olmaktad\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/performans-planlayicisini-uygulamak.jpg\" alt=\"performans planlay\u0131c\u0131s\u0131n\u0131 uygulamak\" class=\"wp-image-10131\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/performans-planlayicisini-uygulamak.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/performans-planlayicisini-uygulamak-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performans-Planlayicisini-Uygulamak\"><\/span>Performans Planlay\u0131c\u0131s\u0131n\u0131 Uygulamak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Performans planlay\u0131c\u0131s\u0131ndaki tahminlerden memnun kald\u0131\u011f\u0131n\u0131z zaman, de\u011fi\u015fiklikleri <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-reklam-ozellestirici-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a> hesab\u0131n\u0131zda uygulayabilirsiniz. Ancak, bu de\u011fi\u015fikliklerin hesab\u0131n\u0131za otomatik olarak eklenmeyece\u011fini bilmeniz gerekiyor. Bunun i\u00e7in bir dosya indirip, Google Ads Editor arac\u0131l\u0131\u011f\u0131 ile de\u011fi\u015fiklikleri uygulayabilirsiniz. Google Ads Editor\u2019u kullanarak plan\u0131n\u0131z\u0131 incelemek ve uygulamak i\u00e7in ise a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 takip edebilirsiniz:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Google Ads Hesab\u0131n\u0131zda oturum a\u00e7\u0131n.<\/li>\n\n\n\n<li>Sa\u011f \u00fcst k\u00f6\u015fedeki ara\u00e7lar ve ayarlar simgesine t\u0131klay\u0131n ve ard\u0131ndan performans planlay\u0131c\u0131y\u0131 se\u00e7in.<\/li>\n\n\n\n<li>\u0130ncelemek ve uygulamak istedi\u011finiz bir plan\u0131 t\u0131klay\u0131n<\/li>\n\n\n\n<li>Sa\u011f \u00fcst k\u00f6\u015fede yer alan indirme simgesini t\u0131klay\u0131n.<\/li>\n\n\n\n<li>Reklam D\u00fczenleyici dosyas\u0131n\u0131 (.csv) se\u00e7in<\/li>\n\n\n\n<li>Plan\u0131n\u0131z\u0131 incelemek ve uygulamak i\u00e7in bir CSV dosyas\u0131n\u0131 Google Ads Editor&#8217;e i\u00e7e aktarmadaki talimatlar\u0131 uygulay\u0131n.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/performans-planlayici-duzenleme.jpg\" alt=\"performans planlay\u0131c\u0131 kampanyalar\u0131 d\u00fczenleme\" class=\"wp-image-10133\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/performans-planlayici-duzenleme.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/performans-planlayici-duzenleme-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<p>Yukar\u0131daki ad\u0131mlar\u0131 takip ederek performans planlay\u0131c\u0131s\u0131n\u0131 do\u011fru bir \u015fekilde uygulayabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google-Adsde-Mevsimsel-Pazarlama\"><\/span>Google Ads&#8217;de Mevsimsel Pazarlama<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mevsimsel pazarlama, \u00fcr\u00fcn veya hizmetlerin y\u0131l\u0131n belirli noktalar\u0131nda pazarlanmas\u0131d\u0131r. Bu bir y\u0131lba\u015f\u0131 g\u00fcn\u00fc olabilir. Ancak mevsimlik pazarlaman\u0131n resmi etkinliklerle \u00e7ak\u0131\u015fmas\u0131 gerekmez.<\/p>\n\n\n\n<p>Mevsimsellik gibi de\u011fi\u015fkenler dahil olmak \u00fczere Google, belirli bir s\u00fcre i\u00e7inde ge\u00e7mi\u015f arama sorgular\u0131n\u0131 g\u00f6zden ge\u00e7irir. \u00d6rne\u011fin, bir giyim firmas\u0131ysan\u0131z ve ocak ay\u0131na odaklanmay\u0131 se\u00e7tiyseniz Google, ocak sat\u0131\u015flar\u0131n\u0131 ve bunun i\u015fletme d\u00f6n\u00fc\u015f\u00fcm i\u015flemlerinizi nas\u0131l etkileyebilece\u011fini de\u011ferlendirir. Alternatif olarak, mart veya eyl\u00fcl aylar\u0131nda tahmin yapmaya \u00e7al\u0131\u015fan bir otomotiv \u015firketiyseniz Google, yeni plaka talebindeki art\u0131\u015f\u0131 dikkate al\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/anahtar-kelimeler-ve-performans-planlayicisi.jpg\" alt=\"anahtar kelimeler ve performans planlay\u0131c\u0131s\u0131\" class=\"wp-image-10135\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/anahtar-kelimeler-ve-performans-planlayicisi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/anahtar-kelimeler-ve-performans-planlayicisi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anahtar-Kelimeler-ve-Performans-Planlayicisi\"><\/span>Anahtar Kelimeler ve Performans Planlay\u0131c\u0131s\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Anahtar kelimelerin tahmin edilen performans\u0131n\u0131z\u0131 nas\u0131l etkileyece\u011fini g\u00f6rmek i\u00e7in kampanyaya anahtar kelime fikirleri ekleyebilir ve kald\u0131rabilirsiniz. Bunun i\u00e7in sizi anahtar kelimeler sayfas\u0131na g\u00f6t\u00fcrece\u011fi \u201c<em>Things to Try<\/em>\u201d sekmesine gitmeniz gerekir. Burada, yeni anahtar kelimeler eklemenin performans\u0131n\u0131z\u0131 art\u0131r\u0131p art\u0131rmayaca\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n\n\n\n<p>Alternatif olarak, yine Google Ads platformunda bulunan Anahtar Kelime Planlay\u0131c\u0131 arac\u0131nda \u00f6nerilen di\u011fer anahtar kelimeleri de ekleyebilirsiniz. Google Anahtar Kelime Planlay\u0131c\u0131, her bir anahtar kelimenin ne kadara mal olaca\u011f\u0131n\u0131 ve ayn\u0131 zamanda ne kadar rekabet\u00e7i olabileceklerini g\u00f6rmenizi sa\u011flar. Ayr\u0131ca tahmini ayl\u0131k arama say\u0131s\u0131n\u0131 da g\u00f6rebilirsiniz.<\/p>\n\n\n\n<p>Dopinger&#8217;in <a href=\"https:\/\/www.dopinger.com\/tr\/google-reklamlari\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google ADS Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> hakk\u0131nda bilgi i\u00e7in t\u0131klay\u0131n!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Performans planlay\u0131c\u0131s\u0131 nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Performans planlay\u0131c\u0131s\u0131, Google\u2019\u0131n sundu\u011fu ve reklam kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 artt\u0131rmak amac\u0131 ile kullan\u0131lan bir ara\u00e7t\u0131r. Bu ara\u00e7 sayesinde reklamlar\u0131n\u0131z\u0131 daha verimli bir hale getirebilirsiniz.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Performans planlay\u0131c\u0131 avantajlar\u0131 nelerdir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Ara\u00e7 sayesinde ayn\u0131 b\u00fct\u00e7e ile daha iyi verim alabilir, reklam kampanyan\u0131z hakk\u0131nda Google \u00f6nerileri elde edebilirsiniz.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Performans planlay\u0131c\u0131 tahminleri ne zaman yenilenir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 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11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Performans planlay\u0131c\u0131 tahminleri g\u00fcnl\u00fck olarak yenilenmektedir. Ayr\u0131ca, son bir haftaya g\u00f6re ayarlan\u0131r<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Performans planlay\u0131c\u0131, reklam harcamalar\u0131n\u0131z ve \u00e7e\u015fitli de\u011fi\u015fikliklerin kampanyan\u0131z\u0131n performans\u0131n\u0131 nas\u0131l etkileyece\u011fi ve dolay\u0131s\u0131yla daha da iyi sonu\u00e7lar elde edebilece\u011finiz planlar olu\u015fturma f\u0131rsat\u0131 veren bir Google Ads arac\u0131d\u0131r. Bu arac\u0131n yapman\u0131z\u0131 sa\u011flad\u0131\u011f\u0131 birka\u00e7 \u015fey vard\u0131r. Bunlar aras\u0131nda, reklam kampanyalar\u0131n\u0131z i\u00e7in tahminler, kampanya ayarlar\u0131 arac\u0131l\u0131\u011f\u0131yla sonu\u00e7lar sunma, sezonluk d\u00f6nemlerde sahip oldu\u011funuz f\u0131rsatlar\u0131 [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":18265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-10100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads Performans Planlay\u0131c\u0131 Nedir? - Dopinger<\/title>\n<meta name=\"description\" content=\"Kampanyalar\u0131n\u0131z\u0131 optimize etmenize yard\u0131mc\u0131 olan Google Ads Performans Planlay\u0131c\u0131 nedir? 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