{"id":29,"count":7,"description":"On y\u0131ldan fazlad\u0131r, son teknoloji web sitesi analiti\u011fi ve web sitesi sahiplerinin web siteleri hakk\u0131nda bir zamanlar yaln\u0131zca hayalini kurduklar\u0131 \u015feyleri anlamalar\u0131na yard\u0131mc\u0131 olma yetene\u011fi ile tan\u0131nmaktad\u0131r. Bu kategoride, <strong>Google Analytics<\/strong> nedir, nas\u0131l \u00e7al\u0131\u015f\u0131r ve en y\u00fcksek yat\u0131r\u0131m getirisini nas\u0131l getirebilir ve daha fazlas\u0131 hakk\u0131nda konu\u015faca\u011f\u0131z!\r\n<h2><span data-contrast=\"auto\">Google Analytics Nedir?\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h2>\r\n<b><span data-contrast=\"auto\">Google Analytics, <\/span><\/b><span data-contrast=\"auto\">performans izleme sistemi olarak Google taraf\u0131ndan geli\u015ftirilmi\u015f ve tamamen \u00fccretsiz bir \u015fekilde kullan\u0131ma sunulmu\u015ftur. Web sitelerinin trafi\u011fi ve ziyaret\u00e7i davran\u0131\u015flar\u0131 hakk\u0131nda detayl\u0131 \u015fekilde analiz ger\u00e7ekle\u015ftirir. Toplad\u0131\u011f\u0131 bilgiler sayesinde \u00e7ok say\u0131da veri ve rapora ula\u015f\u0131lmaktad\u0131r. Elde edilen bu raporlar, sayfalar\u0131n geli\u015fimi i\u00e7in kullan\u0131l\u0131r.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span>\r\n\r\n<a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-analytics\"><b><span data-contrast=\"auto\">Google Analytics <\/span><\/b><\/a><span data-contrast=\"auto\">ile bilgi sahibi olabilece\u011finiz konular aras\u0131nda;\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span>\r\n<ul>\r\n \t<li data-leveltext=\"\u25cf\" data-font=\"Verdana\" data-listid=\"1\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Siteye giri\u015f yapan kullan\u0131c\u0131lar\u0131n lokasyonu,\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\r\n \t<li data-leveltext=\"\u25cf\" data-font=\"Verdana\" data-listid=\"1\" data-list-defn-props=\"{\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ziyaret\u00e7ilerin ge\u00e7irdikleri s\u00fcre,\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li data-leveltext=\"\u25cf\" data-font=\"Verdana\" data-listid=\"1\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">En \u00e7ok t\u0131klama alan ve vakit ge\u00e7irilen sayfalar,\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\r\n \t<li data-leveltext=\"\u25cf\" data-font=\"Verdana\" data-listid=\"2\" data-list-defn-props=\"{\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Web sitesinin ziyaret edilme aral\u0131klar\u0131,\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\r\n \t<li data-leveltext=\"\u25cf\" data-font=\"Verdana\" data-listid=\"2\" data-list-defn-props=\"{\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Sayfalara ula\u015fmada hangi linklerin kullan\u0131ld\u0131\u011f\u0131,\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\r\n \t<li data-leveltext=\"\u25cf\" data-font=\"Verdana\" data-listid=\"2\" data-list-defn-props=\"{\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Masa\u00fcst\u00fc ve mobil giri\u015f yapan kullan\u0131c\u0131 say\u0131lar\u0131 yer almaktad\u0131r.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<span data-contrast=\"auto\">\u00d6zellikle site i\u00e7erisinde en \u00e7ok etkile\u015fim al\u0131nan k\u0131s\u0131mlar\u0131n belirlenmesi, g\u00f6r\u00fcnt\u00fcleme almayan b\u00f6l\u00fcmlerin geli\u015ftirilmesi i\u00e7in fayda sa\u011flamaktad\u0131r.<\/span>\r\n\r\n<span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span>\r\n<h3><span data-contrast=\"auto\">Google Analytics Neden \u00d6nemlidir?\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h3>\r\n<b><span data-contrast=\"auto\">Google Analytics <\/span><\/b><span data-contrast=\"auto\">sahip oldu\u011fu faydalar sayesinde blog sayfalar\u0131ndan kurumsal sitelere kadar bir\u00e7ok alanda kullan\u0131lmaktad\u0131r. Google arama motorlar\u0131nda \u00fcst s\u0131ralarda yer alabilmek i\u00e7in sitelerin SEO kurallar\u0131na uyum g\u00f6stermesi gerekir. Bunun en etkili yolu, Analytics sistemi sayesinde eksik yanlar\u0131 belirmektir. Haz\u0131rlanan raporlar, rakiplerin \u00f6n\u00fcne ge\u00e7mek ve firma kazan\u00e7lar\u0131n\u0131 artt\u0131rabilmek i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span>\r\n<h3>Google Analytics Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h3>\r\nWeb sitenizi Google Analytics kullanarak izlemek i\u00e7in sayfalar\u0131na bir JavaScript kodu par\u00e7ac\u0131\u011f\u0131 eklemeniz gerekir. Bir kullan\u0131c\u0131 bu kod par\u00e7ac\u0131\u011f\u0131na sahip bir sayfay\u0131 ziyaret etti\u011finde; kod, verileri izlemeye ba\u015flamak ve bunu Google Analytics'e g\u00f6ndermek i\u00e7in bir JavaScript dosyas\u0131 kullan\u0131r. Google Analytics sitenizden yeterli veriyi toplad\u0131ktan sonra, veriler GA i\u00e7indeki raporlar\u0131 dolduracakt\u0131r.\r\n<h2><span data-contrast=\"auto\">Google Analytics 4'e Ge\u00e7i\u015f\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/h2>\r\n<b><span data-contrast=\"auto\">Google Analytics <\/span><\/b><span data-contrast=\"auto\">sistemi i\u00e7in yap\u0131lan g\u00fcncellemeler sonras\u0131nda GA4 piyasaya \u00e7\u0131kar\u0131ld\u0131. \u00c7ok daha geli\u015fmi\u015f bir kullan\u0131c\u0131 deneyimi sunarken ayn\u0131 zamanda etkili veri tahminlerinde bulunabiliyor. Ayr\u0131ca daha fazla metrikle d\u0131\u015f kaynaklardan veri aktar\u0131m\u0131 yap\u0131larak analiz edilmesi m\u00fcmk\u00fcn olmaktad\u0131r. GA4; sayfalar, cihazlar, segmentler aras\u0131 ve daha bir\u00e7ok i\u015flemin kendi aras\u0131nda meydana getirdi\u011fi trafi\u011fin raporlanmas\u0131na olanak tan\u0131r.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span>\r\n\r\n<span data-ccp-props=\"{\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">GA4 hakk\u0131nda en g\u00fcncel bilgileri, Dopinger SEO Blog\u2019un taptaze i\u00e7eriklerinden \u00f6\u011frenebilirsiniz.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span>","link":"http:\/\/www.dopinger.com\/tr\/blog\/seo\/seo-araclari\/google-analytics","name":"Google Analytics","slug":"google-analytics","taxonomy":"category","parent":30,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics<\/title>\n<meta name=\"description\" content=\"\u0130\u015fletmenizin performans\u0131n\u0131 \u00f6l\u00e7\u00fcmleyebilece\u011finiz Google Analytics hakk\u0131nda kapsaml\u0131 blog i\u00e7eriklerimizi incelemek i\u00e7in hemen Dopinger&#039;i ziyaret edin!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics\" \/>\n<meta property=\"og:description\" content=\"\u0130\u015fletmenizin performans\u0131n\u0131 \u00f6l\u00e7\u00fcmleyebilece\u011finiz Google Analytics hakk\u0131nda kapsaml\u0131 blog i\u00e7eriklerimizi incelemek i\u00e7in hemen Dopinger&#039;i ziyaret edin!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/google-analytics\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"157\" \/>\n\t<meta property=\"og:image:height\" content=\"48\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/seo\/seo-araclari\/google-analytics\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-analytics\",\"name\":\"Google Analytics\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\"},\"description\":\"\u0130\u015fletmenizin performans\u0131n\u0131 \u00f6l\u00e7\u00fcmleyebilece\u011finiz Google Analytics hakk\u0131nda kapsaml\u0131 blog i\u00e7eriklerimizi incelemek i\u00e7in hemen Dopinger'i ziyaret edin!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-analytics#breadcrumb\"},\"inLanguage\":\"tr\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-analytics#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.dopinger.com\/tr\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO\",\"item\":\"https:\/\/www.dopinger.com\/tr\/blog\/seo\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO Ara\u00e7lar\u0131\",\"item\":\"https:\/\/www.dopinger.com\/tr\/blog\/seo\/seo-araclari\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Google Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/\",\"name\":\"Dopinger SEO ve Dijital Pazarlama Ajans\u0131\",\"description\":\"Dijital pazarlama ve SEO hakk\u0131nda yaz\u0131lan makalelere Dopinger blog adresinden ula\u015fabilirsiniz.\",\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"alternateName\":\"Dopinger\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dopinger.com\/tr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\",\"name\":\"Dopinger\",\"alternateName\":\"Dopinger SEO ve Dijital Pazarlama Ajans\u0131\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png\",\"width\":157,\"height\":48,\"caption\":\"Dopinger\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dopingertr\/\",\"https:\/\/x.com\/dopingertr\",\"https:\/\/www.instagram.com\/dopingertr\/\",\"https:\/\/www.linkedin.com\/company\/dopinger-trr\/\",\"https:\/\/tr.pinterest.com\/dopingerseo\/\",\"https:\/\/www.youtube.com\/dopingertr\",\"https:\/\/www.udemy.com\/user\/dopingertr\/\",\"https:\/\/accessland.live\/profile\/bilgi-a3c9C\",\"https:\/\/www.tiktok.com\/@dijitalpazarlama\",\"https:\/\/www.reddit.com\/user\/dopigertr\",\"https:\/\/soundcloud.com\/dopinger-tr\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Analytics","description":"\u0130\u015fletmenizin performans\u0131n\u0131 \u00f6l\u00e7\u00fcmleyebilece\u011finiz Google Analytics hakk\u0131nda kapsaml\u0131 blog i\u00e7eriklerimizi incelemek i\u00e7in hemen Dopinger'i ziyaret edin!","robots":{"index":"noindex","follow":"follow"},"og_locale":"tr_TR","og_type":"article","og_title":"Google Analytics","og_description":"\u0130\u015fletmenizin performans\u0131n\u0131 \u00f6l\u00e7\u00fcmleyebilece\u011finiz Google Analytics hakk\u0131nda kapsaml\u0131 blog i\u00e7eriklerimizi incelemek i\u00e7in hemen Dopinger'i ziyaret edin!","og_url":"https:\/\/www.dopinger.com\/tr\/blog\/google-analytics","og_site_name":"SEO &amp; 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