{"id":8573,"date":"2021-11-24T13:17:17","date_gmt":"2021-11-24T13:17:17","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=8573"},"modified":"2024-09-27T10:55:30","modified_gmt":"2024-09-27T10:55:30","slug":"facebook-ads-vs-google-ads","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/facebook-ads-vs-google-ads","title":{"rendered":"Facebook Ads vs Google Ads"},"content":{"rendered":"\n<p>When it comes to <strong>online advertising<\/strong>, <strong>Facebook Ads<\/strong> and <strong>Google Ads<\/strong> dominate the digital landscape. Both platforms offer unparalleled access to vast user bases, but which one is the better choice for your business? Both Google Ads and Facebook Ads are cornerstones for many digital marketers&#8217; playbooks now. Due to the highly targeted adverts, they both offer a paid service.  In this article, we\u2019ll compare the two advertising giants and break down their key features, strengths, and weaknesses to help you make an informed decision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Online_Advertising\"><\/span>What Is Online Advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Online advertising<\/strong> leverages the power of billions of internet users to boost your business&#8217;s visibility and customer base. Platforms like <strong>Google Ads<\/strong> and <strong>Facebook Ads<\/strong> have made it easier than ever to reach large, targeted audiences, helping businesses grow quickly through <strong>paid advertising<\/strong> campaigns. Whether you run a physical or online store, online ads can elevate your brand awareness, increase <strong>web traffic<\/strong>, and lead to more sales.<\/p>\n\n\n\n<p>There is also the potential for a store with no online presence to build one using traditional advertising such as posters and leaflets. After the business has opened an online store, it can then advertise as well and grow the business even quicker. The online version of the store has fewer limitations. Such as, floor space can have a wider variety of stock to sell. The benefits of Online advertising and growing a business online are almost endless. Let&#8217;s compare Facebook Ads vs Google Ads.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/facebook-ads-page.jpg\" alt=\"Facebook Ads\" class=\"wp-image-18070\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/facebook-ads-page.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/facebook-ads-page-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Ads\"><\/span>Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Facebook Ads<\/strong> operate through a model known as <strong>paid social marketing<\/strong>, using the platform\u2019s detailed user data to target ads based on interests and behaviors. While users are on Facebook primarily to engage with their social network, the platform can serve highly targeted ads that align with their interests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Benefits<\/h3>\n\n\n\n<p>Let&#8217;s explore the key benefits together.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Targeted Ads<\/strong>: Facebook allows you to refine your audience based on interests, behaviors, demographics, and more.<\/li>\n\n\n\n<li><strong>Brand Awareness<\/strong>: It&#8217;s ideal for businesses looking to build brand recognition among specific user groups.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/weak-points.jpg\" alt=\"weak points\" class=\"wp-image-18079\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/weak-points.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/weak-points-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">What Are the Weak Points of Facebook Ads?<\/h3>\n\n\n\n<p>There are certain drawbacks when using Facebook Ads. These are problems such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Running the same ads that are successful on Google will often not work very well at all when run on Facebook.&nbsp;<\/li>\n\n\n\n<li>One of the main reasons Facebook Ads can fail is that marketers use the same content for all the different advertisement platforms instead of tailoring each to the different environments.&nbsp;<\/li>\n\n\n\n<li>Facebook Ads are interrupting their users from their preferred activity. Therefore, you should keep in mind that the viewers of the advert won&#8217;t have been searching for something similar already. So you need to convince them more than when using Google Ads.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>However, Facebook and other paid social media ads have an option only to show your ads to your target customers in order to refine who sees your ad and increase the conversion rate of the adverts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/google-ads-page.jpg\" alt=\"Google Ads\" class=\"wp-image-18071\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/google-ads-page.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/google-ads-page-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads\"><\/span>Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google Ads<\/strong> operates on a search-based advertising model. Most users are actively looking for something specific, making Google a powerful tool for driving <strong>web traffic<\/strong> and increasing <strong>conversion rates<\/strong>. Google\u2019s network includes both <strong>Search Network Ads<\/strong>, which appear in search results, and <strong>Display Network Ads<\/strong>, which show up on partner websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Benefits<\/h3>\n\n\n\n<p>Let&#8217;s check Google Ads&#8217; key benefits.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High Intent Traffic<\/strong>: Users are often searching for solutions, making them more likely to convert when they see your ad. Learn more about <a href=\"https:\/\/www.dopinger.com\/blog\/what-is-conversion-rate-optimization\" target=\"_blank\" rel=\"noreferrer noopener\">what is conversation rate optimization<\/a>.<\/li>\n\n\n\n<li><strong>Search and Display Options<\/strong>: You can target users directly through search results or with display ads that increase <strong>brand visibility<\/strong> across the web.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>As a basic example, think of people searching for the solution to a problem, and Google will then target them with your advert as the solution. So the viewers of your advert are already searching for something similar when they discover you.&nbsp;<\/p>\n\n\n\n<p>Google advertising allows advertisers the option of placing banner ads or advertisements in the Search Network. The Search Network Ads are shown when a Google user searches for specific keywords or phrases. The Google banner Ads are under the Display Network section of Google advertising. These business ads on Google are very good at funneling new potential customers to your site and increasing brand awareness. For many online businesses, ads Google is still the primary source of their site visitors. Therefore, the majority of any income after they arrive at the site.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/differences-between.jpg\" alt=\"Facebook Ads vs Google Ads\" class=\"wp-image-18078\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/differences-between.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/differences-between-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Differences_Between_Google_and_Facebook_Advertising\"><\/span>The Differences Between Google and Facebook Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Understanding the fundamental differences between these platforms can help you choose the right one:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User Intent<\/strong>: <strong>Google users<\/strong> are actively searching for something, while <strong>Facebook users<\/strong> are passively engaging with content. This makes <strong>Google Ads<\/strong> better for <strong>lead conversion<\/strong> and <strong>Facebook Ads<\/strong> better for <strong>brand awareness<\/strong>.<\/li>\n\n\n\n<li><strong>Targeting Precision<\/strong>: Facebook\u2019s strength lies in its user data, allowing for more precise targeting. Google, on the other hand, has broader reach and is more effective for intent-driven searches.<\/li>\n\n\n\n<li><strong>Sales Funnel<\/strong>: <strong>Google Ads<\/strong> typically capture users in the final stages of the <strong>sales funnel<\/strong>, while <strong>Facebook Ads<\/strong> can generate awareness earlier in the process.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">In the Sales Funnel<\/h3>\n\n\n\n<p>Google Ads are most efficient in the last sections of the sales funnel. Digital marketers use Google Ads to increase web traffic. The traffic they bring to the site is already quite likely to become a customer. Google users already know what they need and are looking to find. They are also ready to make the purchase. On the other hand, Facebook has billions of monthly users across its Facebook and Instagram networks. These social networks store a vast amount of their user&#8217;s data.&nbsp;<\/p>\n\n\n\n<p>Social networks enable exact targeting for advertisement companies. There is so much collected data that you can target specifically your target customers with your adverts. Whether you want to target people who have yoga as an interest or like watching sports Facebook has the user data to send your adverts directly to your demographic. Facebook Ads are more precise than Google Ads. However, Google has a broader reach of internet users as over 90% of all internet searches are from Google&#8217;s search engine users.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/how-google-ads-work.jpg\" alt=\"how Google Ads works\" class=\"wp-image-18072\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/how-google-ads-work.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/how-google-ads-work-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Google_Ads_Work\"><\/span>How Does Google Ads Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google Ads<\/strong> are displayed based on search queries, showing users relevant ads when they\u2019re actively looking for information or solutions. This makes Google Ads highly effective for <strong>lead conversion<\/strong> since the user already has a need in mind.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/how-does-google-ads-work.jpg\" alt=\"Google Ads advantages\" class=\"wp-image-18077\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/how-does-google-ads-work.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/how-does-google-ads-work-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Advertising on Google allows business owners to focus their adverts on users who enter a specific set of keywords or phrases.&nbsp;<\/li>\n\n\n\n<li>Google Ads are usually related to the search term entered on the search engine.&nbsp;Check <a href=\"https:\/\/www.dopinger.com\/blog\/what-is-a-search-term\" target=\"_blank\" rel=\"noreferrer noopener\">what is a search term<\/a> here.<\/li>\n\n\n\n<li>The user has an improved experience because they only see advertisements related to what they are looking for, so they already have an interest in that area.&nbsp;<\/li>\n\n\n\n<li>You will find the Google Ads&#8217; initial results at the top of each Search Engine Results Page (SERP).&nbsp;Learn <a href=\"https:\/\/www.dopinger.com\/blog\/what-is-serp\" target=\"_blank\" rel=\"noreferrer noopener\">what is SERP<\/a> in detail.<\/li>\n\n\n\n<li>Google Ads have the tag of the Ad clearly visible so that users are able to scroll past the advertised links if they feel that they don&#8217;t match their search closely enough.&nbsp;<\/li>\n\n\n\n<li>Google Ads has an extra feature to target users as well as the use of keywords.&nbsp;<\/li>\n\n\n\n<li>The user&#8217;s geography can also have an impact on which ads Google displays to them. The added geographic settings increase conversion rates by eliminating simply too far away users to become customers of more local physical businesses.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/how-facebook-works.jpg\" alt=\"how Facebook Ads works\" class=\"wp-image-18073\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/how-facebook-works.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/how-facebook-works-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Facebook_Ads_Work\"><\/span>How Does Facebook Ads Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Facebook Ads<\/strong> target users based on their interests, behaviors, and demographics. While users might not be actively searching for products, precise targeting can result in highly engaged ad interactions.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/how-does-facebook-ads-work.jpg\" alt=\"Facebook advertisement\" class=\"wp-image-18076\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/how-does-facebook-ads-work.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/how-does-facebook-ads-work-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Using Facebook Ads is a great way to increase your outreach because you have access to a vast network of potential customers who may not be aware of your brand yet.\u00a0<\/li>\n\n\n\n<li>The settings for Facebook Ads allow you to target highly specific demographics.&nbsp;<\/li>\n\n\n\n<li>Targeting people based on their interests, likes, dislikes, and even geography and personal information has the potential for a high conversion rate if used correctly.&nbsp;<\/li>\n\n\n\n<li>Facebook Ads are very effective at enlarging your marketing reach. You can even narrow down your target customer and learn which demographics are most interested in your products by running multiple ads.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Learning which groups of people are most likely to become your customers can lead to many innovations in your business, from new product ideas to more personalized advertisements for specific demographics. To get the most out of Facebook Ads, you should learn as much about your target customers as possible and continue learning about them at every chance to increase future advertisement campaigns&#8217; effectiveness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Is_Better_for_Your_Business\"><\/span>Which Is Better for Your Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Both platforms offer significant advantages, but the best option depends on your business goals. If you\u2019re focused on <strong>building brand awareness<\/strong>, <strong>Facebook Ads<\/strong> might be the better option due to its precise targeting and lower CPC. However, if your goal is to <strong>drive conversions<\/strong> and increase <strong>web traffic<\/strong>, <strong>Google Ads<\/strong> offers higher <strong>ROI<\/strong> and better conversion potential.\u00a0Learn <a href=\"https:\/\/www.dopinger.com\/blog\/what-is-ppc\" target=\"_blank\" rel=\"noreferrer noopener\">what is PPC<\/a> here.<\/p>\n\n\n\n<p>Essentially, the choice between Google Ads and Facebook Ads is down to you because they are both very effective at what they do. It just depends on what kind of advertisement your business needs the most right now.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/roi.jpg\" alt=\"ROI\" class=\"wp-image-18075\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/roi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/roi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_Return_on_Investment_Is_There_for_Advertising_Online\"><\/span>How Much Return on Investment Is There for Advertising Online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The average return on investment (ROI) using Google Ads has reportedly been as high as $8 for every $1 spent on advertising with Google. Facebook Ads ROI averages to be an increase in sales of between 9% and 10%. It is not very surprising that Google has a higher ROI because it is more focused on driving sales traffic. <\/p>\n\n\n\n<p>Facebook Ads focuses more on spreading brand awareness, so to increase sales but almost 10% and gain a larger audience for your future content is very appealing. It is important not to judge these platforms solely on the monetary ROI. Facebook Ads increase your target audience while teaching you about your existing customer base. Knowledge about your current customers can then make all of your future ads much more successful. Facebook Ads can also show you which ads appeal to your customers. This could allow you to discover new products and business areas to enter into.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Ads_vs_Google_Ads_in_Short\"><\/span>Facebook Ads vs Google Ads in Short<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To conclude, there are many different benefits to using both Google Ads and Facebook Ads. However, it is best to use each company for the best functions they achieve. Mainly Facebook to build a larger audience for your company and Google to increase web traffic and lead conversion rates. The choice you must make is where your business would benefit most at the current point in time.&nbsp;<\/p>\n\n\n\n<p>The most effective digital marketing strategies combine using both Google Ads and Facebook Ads. Using both gives you a potential target audience of a couple of billion users of both platforms. By using both platforms, you combine the strengths of each internet giant into your advertising campaign for awe-inspiring results. For example, you can use the information you gain from Facebook Ads to supercharge your Google Ads by giving you more insights into your target customers.&nbsp;<\/p>\n\n\n\n<p>The most successful online advertising campaigns use all of the tools available in the most efficient way to build web traffic and increase brand awareness at the same time. Both advertising platforms allow you to create a vast network of new potential customers. And also to discover new ways to appeal to their needs. Hopefully, you have enjoyed reading this article on Google Ads vs Facebook Ads and have learned something about how they work and why to use them. Thank you for reading.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">     <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About\"><\/span>Frequently Asked Questions About <span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            How much do Facebook ads and Google ads cost?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 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11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Facebook Ads average just under $1 per click. In comparison, Google ads average between $1 and $2 per click for the Search network, with the Display network being under $1 per click.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Which is the best way to advertise online?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>The best way to advertise online depends on what your advertisement goals are. Facebook Ads is a great place to start if you want increased brand awareness. If you are after more lead conversions into sales, then Google Ads is a fantastic starting point for your digital advertising journey.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            How can I improve my Facebook Ads?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>The most effective way to improve your Facebook Ads over the long term is to learn about your current customers. If you know your customers intimately, you can target other people with similar interests to your existing user base. Which then increases the likelihood of your brand appealing to the new people your adverts reach.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading3\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_3\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_3\">\n                            Will Google Ads appear on Facebook?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 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6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_3\" class=\"collapse\" aria-labelledby=\"heading3\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>No, Google Ads will not appear on Facebook. You will only see the same banner ad on both platforms if the company has paid to advertise using both Facebook Ads and Google Ads.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading4\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_4\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_4\">\n                            Which is more effective, Facebook Ads or Google ads?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 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viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_4\" class=\"collapse\" aria-labelledby=\"heading4\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>It depends upon many different factors. Some of the factors include; Your advertisement goals, the type of user you want to reach, budget, knowledge of your existing customer base, and even the geography of your company. Both Facebook Ads and Google Ads are powerful advertisement tools for you to utilize in growing your business.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>When it comes to online advertising, Facebook Ads and Google Ads dominate the digital landscape. Both platforms offer unparalleled access to vast user bases, but which one is the better choice for your business? Both Google Ads and Facebook Ads are cornerstones for many digital marketers&#8217; playbooks now. Due to [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":18074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-8573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads vs Facebook Ads: Which one is better? - Dopinger<\/title>\n<meta name=\"description\" content=\"We&#039;ve compared Facebook Ads vs Google Ads and explained which one to use on different occasions. Read on to find out the differences!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/blog\/facebook-ads-vs-google-ads\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads vs Facebook Ads: Which one is better? - Dopinger\" \/>\n<meta property=\"og:description\" content=\"We&#039;ve compared Facebook Ads vs Google Ads and explained which one to use on different occasions. Read on to find out the differences!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/blog\/facebook-ads-vs-google-ads\" \/>\n<meta property=\"og:site_name\" content=\"Dopinger Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingercom\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-24T13:17:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-27T10:55:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/facebook-vs-google.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ay\u015fenur Tekin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aysnrt_d\" \/>\n<meta name=\"twitter:site\" content=\"@dopingercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ay\u015fenur Tekin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/facebook-ads-vs-google-ads#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/facebook-ads-vs-google-ads\"},\"author\":{\"name\":\"Ay\u015fenur Tekin\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/abf7bdbd08a93684eb25f25db081da59\"},\"headline\":\"Facebook Ads vs Google Ads\",\"datePublished\":\"2021-11-24T13:17:17+00:00\",\"dateModified\":\"2024-09-27T10:55:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/facebook-ads-vs-google-ads\"},\"wordCount\":2219,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/facebook-ads-vs-google-ads#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/facebook-vs-google.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/blog\/facebook-ads-vs-google-ads#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/blog\/facebook-ads-vs-google-ads\",\"url\":\"https:\/\/www.dopinger.com\/blog\/facebook-ads-vs-google-ads\",\"name\":\"Google Ads vs Facebook Ads: Which one is better? - Dopinger\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/facebook-ads-vs-google-ads#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/facebook-ads-vs-google-ads#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/11\/facebook-vs-google.jpg\",\"datePublished\":\"2021-11-24T13:17:17+00:00\",\"dateModified\":\"2024-09-27T10:55:30+00:00\",\"description\":\"We've compared Facebook Ads vs Google Ads and explained which one to use on different occasions. 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