{"id":820,"date":"2020-06-03T11:11:04","date_gmt":"2020-06-03T11:11:04","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=820"},"modified":"2024-04-25T08:49:34","modified_gmt":"2024-04-25T08:49:34","slug":"how-to-use-semrush","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/how-to-use-semrush","title":{"rendered":"How to Use SEMrush (Guide to Its Features)"},"content":{"rendered":"\n<p>If you want your website to be successful on the search engines, you start to look for SEO tools. It is possible that you will encounter SEMrush among the tools you are looking for. SEMrush is one of the most popular SEO tools that you can use for analyzing your and your rivals&#8217; businesses. Being successful in SEO strategies is important. Your website can be very well designed and of high quality. However, none of it matters without a promotion. You can promote your website using SEO tools. That is why we are going to mention how to use SEMrush, one of the most popular SEO tools on the market.&nbsp;<\/p>\n\n\n\n<p>With this tool, you can see many things about your website and SEO strategies. It is a great guide to direct your strategy to meet your actual needs. So, what actually is SEMrush? Let&#8217;s take a look.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/what-is-semrush.png\" alt=\"What Is SEMrush\" class=\"wp-image-827\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_SEMrush\"><\/span>What Is SEMrush?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEMrush is an all in one SEO tool that helps businesses to come up with an SEO plan. It has many features, but SEMrush is mostly preferred for its keyword analysis and competitor research features. Of course, the main purpose of using this tool is to increase your website&#8217;s visibility in the search engine results page (SERPs) and to discover marketing insights.&nbsp;<\/p>\n\n\n\n<p>It has features that help you analyze your website and your competitor&#8217;s websites. Here are the features of SEMrush:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Domain Analytics<\/li>\n\n\n\n<li>Keyword Analytics<\/li>\n\n\n\n<li>Projects<\/li>\n\n\n\n<li>Marketing Insights<\/li>\n\n\n\n<li>Gap Analysis<\/li>\n\n\n\n<li>Topic Research<\/li>\n\n\n\n<li>SEO Content Template<\/li>\n\n\n\n<li>SEO Writing Assistant<\/li>\n\n\n\n<li>Lead Generation<\/li>\n\n\n\n<li>Listing Management<\/li>\n\n\n\n<li>CPC Map<\/li>\n\n\n\n<li>My Reports<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/features-of-semrush.png\" alt=\"SEMrush features\" class=\"wp-image-828\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Features_of_SEMrush\"><\/span>Features of SEMrush<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now, let&#8217;s take a look at some of the most important features of this tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Domain Analytics<\/h3>\n\n\n\n<p>In this part, you can analyze websites. When you search for a URL from the search bar, it first gives you an overview of that webpage. You can see the search traffic insights, keyword insights, and SERP features.&nbsp;<\/p>\n\n\n\n<p>Another great part of this section is that you can see the organic research insights. It also has some insights about your competitors as well.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"960\" height=\"501\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/semrush-overview-1-960x501.jpg\" alt=\"SEMrush Overview\" class=\"wp-image-830\"\/><\/figure><\/div>\n\n\n<p>Underneath, you have the advertising research and traffic insights. The traffic insights are very useful because it shows crucial information such as unique visitors, average visit duration, and bounce rate.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword Analytics<\/h3>\n\n\n\n<p>If you&#8217;re searching for keywords, the Keyword Analytics feature of the tool will come in very handy. Here you can analyze any keyword you want.  You can see the search volume by countries, keyword difficulty, CPC value, and trends. It is also possible to see different variations of your keyword, questions, and related keywords. You can see the search volume of each related keyword to yours via the Keyword Magic Tool.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"960\" height=\"501\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/keyword-analytics-960x501.jpg\" alt=\"Keyword Analytics\" class=\"wp-image-831\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Projects<\/h3>\n\n\n\n<p>From here, you can add your websites and get insights related o them without searching for these websites again. Here you can see such insights;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Site Audit \/ Site Health<\/li>\n\n\n\n<li>Position Tracking&nbsp;<\/li>\n\n\n\n<li>On-Page SEO Checker<\/li>\n\n\n\n<li>Social Media Tracker and Poster<\/li>\n\n\n\n<li>Brand Audit and Monitoring<\/li>\n\n\n\n<li>Backlink Audit and Link Building<\/li>\n\n\n\n<li>PPC Keyword Tool<\/li>\n\n\n\n<li>Ad Builder<\/li>\n\n\n\n<li>Organic Traffic Insights<\/li>\n\n\n\n<li>Content Analyzer<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing Insights<\/h3>\n\n\n\n<p>Here you can reach the insights of any website. This is the part where you can analyze your competitors. You can see the traffic analytics of your competitors. The insights you see here can be helpful if you are starting a website. It is possible to see the traffic share of your website or competitors. It shows the percentage of users&#8217; reach via mobile or desktop.&nbsp;<\/p>\n\n\n\n<p>This part also has a Marketing Explorer feature. It enables you to create a competitors list. Marketing Explorer shows you the similar websites that can be the potential rivals of the website you enter to the search bar. This is a rather new feature on SEMrush.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gap Analysis<\/h3>\n\n\n\n<p>In this part, you can compare your website with your competitors. Keyword Gap Analysis shows you the missing keywords you should have when you compare your site to others. You can also see the volume of these keywords.&nbsp;<\/p>\n\n\n\n<p>Backlink Gap Analysis is similar. Again, you compare your website to your competitors. When you click on &#8216;Find Prospects,&#8217; it shows you the prospects for the domain.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Topic Research<\/h3>\n\n\n\n<p>This part does not include many features, but it is useful. If you are out of content ideas, Topic Research helps you find related content to your topic. When you write your topics, the tool finds you related content according to their search volume. For example, if you write &#8216;SEO&#8217; to the search bar, it brings you top content such as Google Analytics, Search Console, social media, etc.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO Content Template<\/h3>\n\n\n\n<p>This part is very useful, especially if you are going to write an article. It can show you related keywords, backlinks, readability score, and average text length about your topic. Here is an example:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"960\" height=\"501\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/content-template-960x501.jpg\" alt=\"SEO Content Template\" class=\"wp-image-833\"\/><\/figure><\/div>\n\n\n<p>As you can see, it brings you a list of keywords and backlinks. It is very easy and good for the user experience compared to other <a href=\"https:\/\/www.dopinger.com\/seo-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO tools<\/a>. You can easily copy and paste these listed words and use them in your text. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/other-useful-features-of-semrush.png\" alt=\"SEO Tool Features\" class=\"wp-image-834\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_Useful_Features_of_SEMrush\"><\/span>Other Useful Features of SEMrush<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In other useful features, the tool has an SEO Writing Assistant. Here you can get insights and recommendations about your articles. Enter your text to the Writing Assistant page, and see the results on the right side. You can see how SEO-friendly your text is from here.&nbsp;<\/p>\n\n\n\n<p>Another useful feature is the Lead Generation Tool. You can use this tool to create custom widgets on your site to collect leads.<\/p>\n\n\n\n<p>If you want to find out how your business looks from the outside, you can use the Listing Management tool to do it. You just need to provide the basic info about your business and check your listings on Google, Yelp, Facebook, and many other search engines and platforms.&nbsp;<\/p>\n\n\n\n<p>SEMrush also has a CPC map where you can see the world map of CPC prices. You can see the lowest, average, and highest prices. You can also see the industries and their CPC volume as well.&nbsp;<\/p>\n\n\n\n<p>After creating a project, you can use Position Tracking to track your keywords. However, if you&#8217;re looking for a free alternative, you can use <a href=\"https:\/\/www.dopinger.com\/rank-tracker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dopinger Rank Tracker Tool<\/a> instead. With this free and easy-to-use tool, you can track your website&#8217;s keyword performance and see where they stand in the SERP. Tracking your keyword performance on a regular basis will help you analyze your overall performance and adjust your SEO strategy accordingly. <\/p>\n\n\n\n<p>The last section, My Reports, is the place where you can see your saved reports. This way, you don&#8217;t have to create a report every time when you visit the tool.&nbsp;<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We have covered how to use SEMrush. We included a basic definition of the tool and explained its features and their benefits. If you want to reach all your SEO strategy insights, you can do it from this tool. That is why it is called all in one tool.&nbsp;<\/p>\n\n\n\n<p>If you want to learn more about SEO and more SEO tools, please check out our <a href=\"https:\/\/www.dopinger.com\/blog\/seo\">articles<\/a> about it.<\/p>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About\"><\/span>Frequently Asked Questions About <span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            What can you do with SEMrush?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>All things considered, SEMrush is an SEO instrument that does your catchphrase investigate, tracks the watchword methodology utilized by your opposition, runs a SEO review of your blog, searches for backlinking openings and parts more. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            How does SEMrush calculate traffic?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 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aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>SEMRush assists you with evaluating traffic and the position of your website. 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However, like any other tool, the paid version of it provides you many professional insights. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>If you want your website to be successful on the search engines, you start to look for SEO tools. It is possible that you will encounter SEMrush among the tools you are looking for. SEMrush is one of the most popular SEO tools that you can use for analyzing your [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":15975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use SEMrush (Guide to Its Features) - Dopinger Blog<\/title>\n<meta name=\"description\" content=\"If you are looking for an SEO tool where you can do all the stuff, SEMrush is the one. We explain how to use SEMrush and its features.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/blog\/how-to-use-semrush\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use SEMrush (Guide to Its Features) - Dopinger Blog\" \/>\n<meta property=\"og:description\" content=\"If you are looking for an SEO tool where you can do all the stuff, SEMrush is the one. 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