{"id":798,"date":"2020-06-01T11:26:16","date_gmt":"2020-06-01T11:26:16","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=798"},"modified":"2023-11-12T11:45:23","modified_gmt":"2023-11-12T11:45:23","slug":"what-is-google-amp","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/what-is-google-amp","title":{"rendered":"What Is Google AMP? (Briefly Explained)"},"content":{"rendered":"\n<p>As we know, the world is in the digital age, and it keeps developing. If you have a business and you&#8217;re not using the internet, you don&#8217;t stand a chance for a long time. Becoming digital is the key to success in any work. Yet, there is something even more important, becoming mobile-friendly. It is a fact that most of the internet users use their mobile to reach websites. The number of mobile internet users is rising day by day. If you don&#8217;t make your website mobile-friendly, it wouldn&#8217;t look very professional when someone visits your website through a mobile phone. That is why we are going to explain what Google AMP is in this article.<\/p>\n\n\n\n<p>AMP stands for; Accelerated Mobile Pages. It is a coding method that enables mobile pages to open faster, depending on the guidelines developed by Google. Verified pages that comply with the Google AMP guidelines are stored in the Google cache and aim to increase the mobile user experience by loading faster on the user side.<\/p>\n\n\n\n<p>The biggest advantage of this project is its open-source code, so anyone can create customized pages by following the directives.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/accelerated-mobile-pages.png\" alt=\"Accelerated Mobile Pages\" class=\"wp-image-805\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Accelerated_Mobile_Pages\"><\/span>What Are Accelerated Mobile Pages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Accelerated Mobile Pages (AMP) are HTML copies of web page content that have faster load time standard HTML5 documents. If you want to use it for your website, you can do it by implementing the rel=amphtml tag into the HTML of the website.&nbsp;<\/p>\n\n\n\n<p>AMPs come with many benefits. It speeds up your website for mobile. So, how does it do that? It speeds up your website by reducing the need for additional CSS requests and eliminates harmful on-page elements such as bulky pictures and CTAs. That is why it is very useful when it comes to SEO. If you implement AMP to your website, you can get rid of unnecessary elements, and this results in optimizing your web pages according to the search engines and speeding up your website. So, it is safe to say; it is a win-win situation.&nbsp;<\/p>\n\n\n\n<p>Implementing AMP is not necessary for all websites, but there are some websites that should do it because Google forces them to. These websites are usually article publishers, such as news publishers. If these websites don&#8217;t use AMP, their content is unlikely to appear on the search results. That is why it is a must for websites that have written content to implement it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/how-amp-works.png\" alt=\"How AMP Works\" class=\"wp-image-806\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_AMP_Works\"><\/span>How AMP Works?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The AMP project is a project of Google in order to create faster loading and more compatible pages for mobile devices. It is recognized immediately when the code system in the instructions is used, and this situation is reported to Google. Since AMP versions of the pages are stored in Google memory, they will be able to load immediately when someone triggers it by a <a href=\"https:\/\/www.dopinger.com\/blog\/what-is-a-search-term\" target=\"_blank\" rel=\"noreferrer noopener\">search term<\/a>.<\/p>\n\n\n\n<p>A web page can have both a standard and AMP versions. We can say that this is completely a matter of preference. You can also publish your pages as an AMP version only. However, we advise you to publish your pages to have both versions. If you are publishing your pages in both standard and AMP versions, it is useful to report this to Google on the page. Here, you can find some of the necessary codes when using Accelerated Mobile Pages below:<\/p>\n\n\n\n<p>Let Google know that the page has an AMP version by adding the following code to the standard page:<\/p>\n\n\n\n<p>&lt;link rel = \u201damphtml\u201d href = \u201dhttps:\/\/www.example.com\/url\/to\/amp-version.html\u201d \/&gt;<\/p>\n\n\n\n<p>Refer to the AMP page from the standard page that adds the following code:<\/p>\n\n\n\n<p>&lt;link rel = \u201dcanonical\u201d href = \u201dhttps:\/\/www.example.com\/url\/to\/regular-html-version.html\u201d \/&gt;<\/p>\n\n\n\n<p>If your page only has an AMP version, let Google know that the page is always a priority, using the following code:<\/p>\n\n\n\n<p>&lt;link rel = \u201dcanonical\u201d href = \u201dhttps:\/\/www.example.com\/url\/to\/amp-document.html\u201d \/&gt;<\/p>\n\n\n\n<p>* For pages that only have AMP version but are planned to have a standard version later, don&#8217;t forget to delete the code we mentioned above and use the first two sets of codes.<\/p>\n\n\n\n<p>After creating your pages in accordance with AMP standards, you can report your pages to Google through Google Search Console and use them to detect errors. You can find AMP error reports in Google Search Console under the search view heading.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/google-amp-and-seo-relation.png\" alt=\"AMP and SEO\" class=\"wp-image-807\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_AMP_and_SEO_Relations\"><\/span>Google AMP and SEO Relations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although it is not a strict necessary rule for websites, it actually comes with many benefits in terms of SEO. First of all, it increases the page speed of your website for mobile users. Offering a good page speed and user experience are counted as ranking factors by Google.&nbsp;<\/p>\n\n\n\n<p>AMP is becoming effective not only in these two issues but also in content quality. Google released an update that stated pages serving AMP should match the content of pages with and without AMP as of February 2018. In other words, if there is a content difference between the pages presented with AMP and the non-AMP pages, this can be considered as contrary to the quality guidelines. In addition, when the user comes to a page created with Accelerated Mobile Pages, redirecting another page to see the entire page content is also considered to be against the quality guidelines.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In this article, we have covered what Google AMP is. It is something more than just making your website mobile-friendly. If you have written content on your website, it is a must to implement Google Accelerated Mobile Pages.&nbsp;<\/p>\n\n\n\n<p>If you want to learn more about SEO, please check out our latest <a href=\"https:\/\/www.dopinger.com\/blog\/seo\" target=\"_blank\" rel=\"noreferrer noopener\">articles<\/a> about it. You may like a more in-depth article about <a href=\"https:\/\/www.dopinger.com\/blog\/seo\">page speed<\/a>.&nbsp;<\/p>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About\"><\/span>Frequently Asked Questions About <span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            How can I use Google Accelerated Pages?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>You can follow the Google Search guidelines to use it. We have also stated some of the necessary codes to implement AMP.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Can I disable Google AMP?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path 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fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Unfortunately, there is no way to disable it. There are some difficulties for end-users, and these make people want to disable it. Yet, there is no way. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Should you use AMP?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 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    <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>It helps web pages to load faster. 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Yet, there is something even more [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Google AMP? (Briefly Explained) - Dopinger Blog<\/title>\n<meta name=\"description\" content=\"If you want your website to be mobile-friendly, then you probably came across Google AMP. So, what is it? 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