{"id":668,"date":"2020-04-28T12:22:33","date_gmt":"2020-04-28T12:22:33","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=668"},"modified":"2024-07-30T08:09:47","modified_gmt":"2024-07-30T08:09:47","slug":"how-to-do-keyword-research","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research","title":{"rendered":"How to Do Keyword Research (Things to Consider)"},"content":{"rendered":"\n<p>Today, <a href=\"https:\/\/www.dopinger.com\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> is inevitable in the digital world. If you want to make money on the internet, you must know how to do SEO or have enough budget to hire a professional SEO team. SEO includes many things in itself. There is much to do, from getting quality backlinks to creating unique content. Yet, one of the most crucial parts of SEO, and maybe the most important, is keyword research. Keywords are the key to success in SEO. Without them, all of your work would be useless. That is why many people wonder how to search for keywords.<\/p>\n\n\n\n<p>Searching for keywords is quite easy, thanks to research tools. However, before you start your research, it is essential to know what you are looking for. It is possible to find many keywords for your topic, but you have to analyze these keywords to use them the way you want and get the maximum benefit. We will mention some of the best ways to do keyword research based on the choices of the professionals.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_Keyword_Research_Important\"><\/span>Why Is Keyword Research Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keywords are the cornerstone of SEO strategies. A part of organic traffic will come from the keywords that you use. The keywords help search engine bots decide where to display your website on the search engine results page. Therefore, when you use fewer words than your competitors, it is inevitable that your competitors will get ahead. In addition, the best way to get rich snippets or to answer different types of searches would be to give specific answers to questions using words related to your industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Find_Keywords\"><\/span>How to Find Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before researching, it is important to be productive because you will need to research a specific word or phrase to do research. When following a strategy, this process will be straightforward when you need to do keyword research. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brainstorming<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/blog\/how-to-do-an-seo-competitor-analysis\" target=\"_blank\" rel=\"noreferrer noopener\">Competitor Analysing<\/a><\/li>\n\n\n\n<li>Search on Search Engines<\/li>\n\n\n\n<li>Create Keyword Research Checklist<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/02\/how-to-find-keywords.jpg\" alt=\"how to find keywords\" class=\"wp-image-15717\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/02\/how-to-find-keywords.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/02\/how-to-find-keywords-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Brainstorming<\/h3>\n\n\n\n<p>After determining a topic, you should put yourself in your customers&#8217; shoes. You can imagine how you will search on Google if you need to search about your topic. You can research these words by taking note of the words and phrases that come to your mind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Competitor Analysing<\/h3>\n\n\n\n<p>Of course, your content must be original. However, there is no harm in checking your competitor&#8217;s keywords and using some of them. The best way to analyze the competitor&#8217;s keywords is using keyword tools. You can create your sub-headings accordingly by examining which words the page related to your topic receives traffic from. In addition, it is possible to find new topics for your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search on Search Engines<\/h3>\n\n\n\n<p>You hear not wrong; it is so simple, right? Just searching on search engines about your topic. Especially you can analyze the rich snippets, FAQs, and relevant searches. They can give many clues about which keywords are the best for your chosen topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create Keyword Research Checklist<\/h3>\n\n\n\n<p>Following a certain strategy when searching or analyzing keywords saves you from starting over every time. That&#8217;s why you can create a <a href=\"https:\/\/www.dopinger.com\/blog\/keyword-research-checklist\" target=\"_blank\" rel=\"noreferrer noopener\">keyword research checklist<\/a> and use this checklist every time you need to research a keyword. There is no doubt that you should change or develop your strategy sometimes; however, it will guide you in any way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Things_to_Consider_When_Doing_Keyword_Research\"><\/span>Things to Consider When Doing Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Keyword research\u202f<\/strong>is an extremely important thing to do when it comes to search engine optimization. But why keyword choice in search engine optimization is that important to the point it affects your website in a good way or a bad way, depending on your choices? One of the most important things about\u202f <strong>SEO keyword research<\/strong>\u202ffor your website is knowing what type of audience you will target. When you decide which keyword will represent your target audience, doing\u202f<strong>keyword research\u202f<\/strong>will determine the correct keywords and the type of audience you have decided is using that keyword.\u00a0<\/p>\n\n\n\n<p>In the process of\u202f<strong>keyword research<\/strong>, this is not the only thing to consider when you implement it into your website. There are two important things when it comes to\u202f<strong>keyword research<\/strong>:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Determine Your Target<\/h3>\n\n\n\n<p>Before you search for keywords, you have to ask yourself your objectives. Determining your objectives is not only for keyword research. When starting a marketing campaign, digital or not, every marketer should research their objectives to develop a strategy.&nbsp;<\/p>\n\n\n\n<p>You have your product or service ready, but who will buy it? The target audience is the most important factor before creating a marketing strategy. When it comes to keywords, it is not very different. Focusing on the keywords that your target audience is searching for can save you time, and you can achieve success more quickly.&nbsp;<\/p>\n\n\n\n<p>So consider your target audience&#8217;s approach to your products and services and decide your keywords this way. You can also develop a <a href=\"https:\/\/www.dopinger.com\/blog\/what-is-swot-analysis-in-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">SWOT analysis<\/a> for your product to make a better decision as a team.&nbsp;<\/p>\n\n\n\n<p>Another important point is whether your object is a local plan or not. If you have more of a local plan, you must narrow your research and focus on your niche.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword Types<\/h3>\n\n\n\n<p>Each keyword has a search volume. If you use a research tool, you will see that there are keywords that have a massive volume number. You may think using these keywords will be great for your website to rank higher, but is it?&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/02\/keyword-types.jpg\" alt=\"keyword types\" class=\"wp-image-15721\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/02\/keyword-types.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/02\/keyword-types-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Competition Keywords<\/h4>\n\n\n\n<p>Keyword types vary according to your business field. Yet, the keywords with the highest volume are not always the best option. The ranking gets harder when using a keyword with a high volume because so many other websites use the same keyword. These are competition keywords. In these cases, ranking higher with lower-volume keywords would be easier. It is basically narrowing down to your niche. That is why you have to be careful when choosing a keyword.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Long-Tail Keywords&nbsp;<\/h4>\n\n\n\n<p>When narrowing it down to your niche, you must use a long-tail keyword. <a href=\"https:\/\/www.dopinger.com\/blog\/why-use-long-tail-keywords\" target=\"_blank\" rel=\"noreferrer noopener\">Long-tail keywords<\/a> are usually longer than one word, as you can guess from the name. They have less volume than popular keywords. They help get higher rankings with them easier if you select wisely. Long-tail keywords answer the specific question, and it helps get rich snippets. In addition, they are the best for voice searches.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Seasonal Keywords<\/h4>\n\n\n\n<p>Some keywords get higher volume according to the season. Using these keywords will be very handy if your business offers seasonal products or services. For example, the word &#8216;airbed&#8217; can get a higher volume when summer comes and the swimming season starts. It can be said for specific days and holidays as well.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Regional Keywords<\/h4>\n\n\n\n<p>With <a href=\"https:\/\/www.dopinger.com\/seo-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO tools<\/a>, you can do keyword research specific to a location. For example, <a href=\"https:\/\/www.dopinger.com\/blog\/google-keyword-planner\" target=\"_blank\" rel=\"noreferrer noopener\">Google Keyword Planner<\/a> is a good choice for this. If you have a local business, for example, a cafe or carwash, it is better for you to do research for regional keywords.&nbsp;<\/p>\n\n\n\n<p>You can use regional keywords for your Google My Business account if you have one. In fact, the importance of regional keywords should not be underestimated. If your local business can show up in the local queries, it means that you are getting somewhere. Yet, when your business ranks first in these queries, you are the most successful. This way, you can even get the chance to promote your business outside of your area and expand your borders.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Monthly Search Volume&nbsp;&nbsp;<\/h3>\n\n\n\n<p>If you want to maintain your&nbsp;<strong>keyword research<\/strong>&nbsp;successfully for your website\u2019s sake, you have to determine the correct keywords you chose for the audience you have targeted before. You need to know if these \u2018\u2019correct\u2019\u2019 keywords have above-average search traffic to make them provide you with new visitors for your website. However, there are some important things to know related to Monthly Search Volume:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Competitive&nbsp;<\/h4>\n\n\n\n<p>In the world of competition, there are popular keywords considered competitive keywords, and there are also opposite keywords that are unhelpful for your website. Your job here is to determine which keyword for the website you are aiming for will be more important to you. But do not forget the fact that choosing the most popular keywords will not always help you grow your website, so you need to choose the average keyword for your website.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Trend&nbsp;<\/h4>\n\n\n\n<p>If you want to observe if the popularity of the keyword you chose for your website is increasing or decreasing, you might want to use <a href=\"https:\/\/www.dopinger.com\/blog\/how-to-use-google-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a>. Google Trends will help you to find another keyword if your previous keyword is not popular anymore.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Variations&nbsp;<\/h4>\n\n\n\n<p>Adding more keywords with synonyms for your website will be helpful for your website. Not every user will search the same keyword, so adding new combinations will be useful for your website\u2019s future.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Relevancy&nbsp;<\/h3>\n\n\n\n<p>In the process of&nbsp;<strong>keyword research<\/strong>, adjusting your website\u2019s content and products related to the keyword you chose is a must. This is the main reason for you to attract more relevant audiences to your website to increase the rankings of your website. If you want to work on your website\u2019s relevancy, you might want to see other important things about keyword relevancy:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Optimization&nbsp;<\/h4>\n\n\n\n<p>Your keyword relevancy requires attention. You have to optimize your website for your website\u2019s&nbsp;<strong>SEO keyword research&nbsp;<\/strong>and make sure to optimize your website to catch up to trends.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quality&nbsp;<\/h4>\n\n\n\n<p>What makes your content more valuable is how informative and engaging it can get. You need to create your website\u2019s content based on how it engages the users while it corresponds to your keyword relevancy.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Long-Tail Keywords&nbsp;<\/h4>\n\n\n\n<p>Long-Tail Keyword refers to a more popular keyword, and as the name suggests, it has three or more words. These types of keywords are the source of attraction for your website because they are often used by users.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search Intent<\/h3>\n\n\n\n<p>When people search for something on the internet, they have different intentions. It is better that we know those intentions to get the right keywords for our web pages.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Informational Queries<\/h4>\n\n\n\n<p>One of the most common and popular queries is informational searches. These are searches made for learning the answers to questions. For example, searches starting with &#8216;how to&#8217; are very popular, and keywords that include those questions can be very successful.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Direct or Navigational Queries<\/h4>\n\n\n\n<p>In this type of query, people usually want to visit a page on the internet they know. It can be websites, social media platforms, etc.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Transactional Queries<\/h4>\n\n\n\n<p>In this case, people only search for plane, train, or bus tickets by typing their directions. For example, New York to Barcelona. When searchers do this, they let the search engine suggest alternative ways to get where they want. If your business is about travel, finding the right keywords can help you when people make these types of queries.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Commercial Queries<\/h4>\n\n\n\n<p>These types of queries can be for shopping or <a href=\"https:\/\/www.dopinger.com\/blog\/b2b-seo\" target=\"_blank\" rel=\"noreferrer noopener\">B2B<\/a> actions. For example, &#8216;vacuum cleaner prices&#8217; can be a commercial query. Again, if your business sells products with fixed prices, your choice of keywords can put you in the right place for these queries in Google searches.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analyze the Keyword<\/h3>\n\n\n\n<p>When you find a keyword, you must analyze it. You can use a tool for analyzing and tracking the keyword. Therefore, learning many data such as keyword difficulty, volume, traffic potential, and global volume is possible. In addition, while analyzing a keyword, you can explore other relevant search terms that are ranked. Analyzing keywords allows one to understand whether wasting time on a keyword makes sense.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_Research_for_SEM\"><\/span>Keyword Research for SEM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Until now, we have mentioned the things to consider when doing keyword research for SEO. Well, search engine marketing (SEM) is not very different. However, there is something extra: the cost per click (CPC). Some SEO tools, such as Ahrefs, help you see the related keywords&#8217; CPC. If you are going to start an ad campaign on Google Ads, then this type of research is what you need. These tools will save you time during keyword research because they suggest keywords along with their CPC. So, two birds, one stone.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tools_for_Keyword_Research\"><\/span>Tools for Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are alternative SEO tools that you can search for keywords for your content. Let&#8217;s look at some of the best tools to help you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ahrefs<\/h3>\n\n\n\n<p>Ahrefs is a great tool for finding keywords. It is especially useful for finding out the keywords of your competitors. You can use the Site Explorer feature of Ahrefs to see the organic keywords of your competitors.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/02\/ahrefs-keyword-explorer.jpg\" alt=\"ahrefs keyword explorer\" class=\"wp-image-15719\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/02\/ahrefs-keyword-explorer.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/02\/ahrefs-keyword-explorer-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<p>You can also use the Keywords Explorer feature to search and discover new keywords and their volume and CPC values.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEMRush<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/blog\/how-to-use-semrush\" target=\"_blank\" rel=\"noreferrer noopener\">SEMRush<\/a> is a tool that is heavily focused on keywords. Just like Ahrefs, it shows certain keywords&#8217; volume and CPC value. You can use its Keyword Magic Tool feature to discover keywords related to your search. Or you can use the SEO Content Template feature to find the competitors&#8217; keywords. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/02\/semrush-keyword-research.jpg\" alt=\"semrush keyword research\" class=\"wp-image-15720\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/02\/semrush-keyword-research.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/02\/semrush-keyword-research-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<p>This feature also includes the average text length of your competitor&#8217;s web pages. It is pretty helpful when it comes to creating organic content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Keyword Planner<\/h3>\n\n\n\n<p>Since we are looking for keywords to rank higher on Google, the search engine helps us find what we need. If you are in the business of SEM, you can search for keywords when creating campaigns in Google Ads. Of course, it would be time-saving.&nbsp;<\/p>\n\n\n\n<p>Google Keyword Planner is completely free. Yet you can only use it when you are setting up an ad campaign on Google Ads. It offers services such as finding keywords to help you reach people regarding your products and services. Or get search volume and forecasts for the keywords you are already using. Overall, it is a good tool to use for SEM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dopinger Rank Tracker Tool<\/h3>\n\n\n\n<p>If you&#8217;re new to SEO and don&#8217;t know where to start, the Dopinger <a href=\"https:\/\/www.dopinger.com\/rank-tracker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rank Tracker<\/a> Tool will be your biggest supporter. The tool&#8217;s simple interface provides a smooth entrance into the SEO world. Dopinger Rank Tracker helps you monitor your keywords on the SERP to manage your website properly. Analyzing the keywords on your website with this tool will help you create your strategy accordingly. It is free and reliable. The only thing you need to do is paste the URL into the search bar. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We have covered how to do keyword research. Many people who try to earn money from the internet use SEO, and one of the most significant parts is finding the right keywords. That is why we have mentioned the things to consider when doing keyword research, query types, and some of the best tools for keyword research.&nbsp;<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">     <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About\"><\/span>Frequently Asked Questions About <span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            How do you search for keywords on Google?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>You can use Google Keyword Planner to search for keywords on Google. It is completely free. However, you must have a Google Ads account to use when creating an ad campaign. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            How do I search for keywords for free?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>You can use Google Keyword Planner. Yet, if you don&#8217;t want to mess with Google Ads, you can use free versions of keyword tools such as Ubersuggest and Soovle. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            How do I find trending keywords?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Social media platforms are great for finding trending keywords. The trends in the digital world usually come from social media. That is why you should consider doing keyword research on social media platforms such as Facebook, Twitter, and Instagram. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading3\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_3\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_3\">\n                            What are the best tools for keyword research?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_3\" class=\"collapse\" aria-labelledby=\"heading3\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Ahrefs, Semrush, and Google Keyword Planner Tool are the best tools for keyword research. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading4\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_4\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_4\">\n                            What are the types of keywords?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_4\" class=\"collapse\" aria-labelledby=\"heading4\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Competition, long-tail, seasonal, and regional keywords are the main types of keywords.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Today, SEO is inevitable in the digital world. If you want to make money on the internet, you must know how to do SEO or have enough budget to hire a professional SEO team. SEO includes many things in itself. There is much to do, from getting quality backlinks to [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":15722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-page-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Do Keyword Research (Things to Consider)<\/title>\n<meta name=\"description\" content=\"One of the most important part of SEO is keyword research. We explain the ways to do it and what to consider when doing a research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do Keyword Research (Things to Consider)\" \/>\n<meta property=\"og:description\" content=\"One of the most important part of SEO is keyword research. We explain the ways to do it and what to consider when doing a research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research\" \/>\n<meta property=\"og:site_name\" content=\"Dopinger Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingercom\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-28T12:22:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-30T08:09:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2020\/04\/how-to-do-keyword-research-guide.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ay\u015fenur Tekin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aysnrt_d\" \/>\n<meta name=\"twitter:site\" content=\"@dopingercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ay\u015fenur Tekin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research\"},\"author\":{\"name\":\"Ay\u015fenur Tekin\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/abf7bdbd08a93684eb25f25db081da59\"},\"headline\":\"How to Do Keyword Research (Things to Consider)\",\"datePublished\":\"2020-04-28T12:22:33+00:00\",\"dateModified\":\"2024-07-30T08:09:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research\"},\"wordCount\":2636,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2020\/04\/how-to-do-keyword-research-guide.jpg\",\"articleSection\":[\"On-Page SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research\",\"url\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research\",\"name\":\"How to Do Keyword Research (Things to Consider)\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2020\/04\/how-to-do-keyword-research-guide.jpg\",\"datePublished\":\"2020-04-28T12:22:33+00:00\",\"dateModified\":\"2024-07-30T08:09:47+00:00\",\"description\":\"One of the most important part of SEO is keyword research. We explain the ways to do it and what to consider when doing a research.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072563070\"},{\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072689046\"},{\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072857977\"},{\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1675348957057\"},{\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1675349037984\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#primaryimage\",\"url\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2020\/04\/how-to-do-keyword-research-guide.jpg\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2020\/04\/how-to-do-keyword-research-guide.jpg\",\"width\":960,\"height\":640,\"caption\":\"how to do keyword research\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dopinger.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Do Keyword Research (Things to Consider)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#website\",\"url\":\"https:\/\/www.dopinger.com\/blog\/\",\"name\":\"Dopinger Blog\",\"description\":\"Dopinger\",\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dopinger.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#organization\",\"name\":\"Dopinger Blog\",\"url\":\"https:\/\/www.dopinger.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/02\/dopinger-blog-logo.png\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/02\/dopinger-blog-logo.png\",\"width\":157,\"height\":48,\"caption\":\"Dopinger Blog\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dopingercom\/\",\"https:\/\/x.com\/dopingercom\",\"https:\/\/www.instagram.com\/dopinger_com\/\",\"https:\/\/www.linkedin.com\/company\/dopingercom\/\",\"https:\/\/tr.pinterest.com\/dopingercom\/_saved\/\",\"https:\/\/www.youtube.com\/dopinger\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/abf7bdbd08a93684eb25f25db081da59\",\"name\":\"Ay\u015fenur Tekin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.dopinger.com\/blog\/wp-content\/uploads\/2022\/12\/aysenur-tekin-96x96.png\",\"contentUrl\":\"https:\/\/www.dopinger.com\/blog\/wp-content\/uploads\/2022\/12\/aysenur-tekin-96x96.png\",\"caption\":\"Ay\u015fenur Tekin\"},\"description\":\"After graduating from Istanbul Aydin University, English Translation, and Interpreting department, Ay\u015fenur Tekin is interested in writing and editing articles. She started her master's degree in New Media (at IAU) and started to gain knowledge in the fields of digital marketing and SEO. She is currently an SEO Content Editor at Dopinger. She likes to watch science fiction series. She is also interested in different cultures and wants to travel the world someday. Ay\u015fenur is always looking for new adventures to live every day to its fullest.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/aysenur-tekin\/\",\"https:\/\/x.com\/aysnrt_d\"],\"url\":\"https:\/\/www.dopinger.com\/blog\/author\/aysenurtekin\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072563070\",\"position\":1,\"url\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072563070\",\"name\":\"How do you search for keywords on Google?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can use Google Keyword Planner to search for keywords on Google. It is completely free. However, you must have a Google Ads account to use when creating an ad campaign. \",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072689046\",\"position\":2,\"url\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072689046\",\"name\":\"How do I search for keywords for free?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can use Google Keyword Planner. Yet, if you don't want to mess with Google Ads, you can use free versions of keyword tools such as Ubersuggest and Soovle. \",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072857977\",\"position\":3,\"url\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072857977\",\"name\":\"How do I find trending keywords?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Social media platforms are great for finding trending keywords. The trends in the digital world usually come from social media. That is why you should consider doing keyword research on social media platforms such as Facebook, Twitter, and Instagram. \",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1675348957057\",\"position\":4,\"url\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1675348957057\",\"name\":\"What are the best tools for keyword research?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ahrefs, Semrush, and Google Keyword Planner Tool are the best tools for keyword research. \",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1675349037984\",\"position\":5,\"url\":\"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1675349037984\",\"name\":\"What are the types of keywords?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Competition, long-tail, seasonal, and regional keywords are the main types of keywords.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Do Keyword Research (Things to Consider)","description":"One of the most important part of SEO is keyword research. We explain the ways to do it and what to consider when doing a research.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research","og_locale":"en_US","og_type":"article","og_title":"How to Do Keyword Research (Things to Consider)","og_description":"One of the most important part of SEO is keyword research. We explain the ways to do it and what to consider when doing a research.","og_url":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research","og_site_name":"Dopinger Blog","article_publisher":"https:\/\/www.facebook.com\/dopingercom\/","article_published_time":"2020-04-28T12:22:33+00:00","article_modified_time":"2024-07-30T08:09:47+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2020\/04\/how-to-do-keyword-research-guide.jpg","type":"image\/jpeg"}],"author":"Ay\u015fenur Tekin","twitter_card":"summary_large_image","twitter_creator":"@aysnrt_d","twitter_site":"@dopingercom","twitter_misc":{"Written by":"Ay\u015fenur Tekin","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#article","isPartOf":{"@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research"},"author":{"name":"Ay\u015fenur Tekin","@id":"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/abf7bdbd08a93684eb25f25db081da59"},"headline":"How to Do Keyword Research (Things to Consider)","datePublished":"2020-04-28T12:22:33+00:00","dateModified":"2024-07-30T08:09:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research"},"wordCount":2636,"commentCount":0,"publisher":{"@id":"https:\/\/www.dopinger.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2020\/04\/how-to-do-keyword-research-guide.jpg","articleSection":["On-Page SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research","url":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research","name":"How to Do Keyword Research (Things to Consider)","isPartOf":{"@id":"https:\/\/www.dopinger.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#primaryimage"},"image":{"@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2020\/04\/how-to-do-keyword-research-guide.jpg","datePublished":"2020-04-28T12:22:33+00:00","dateModified":"2024-07-30T08:09:47+00:00","description":"One of the most important part of SEO is keyword research. We explain the ways to do it and what to consider when doing a research.","breadcrumb":{"@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072563070"},{"@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072689046"},{"@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072857977"},{"@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1675348957057"},{"@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1675349037984"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#primaryimage","url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2020\/04\/how-to-do-keyword-research-guide.jpg","contentUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2020\/04\/how-to-do-keyword-research-guide.jpg","width":960,"height":640,"caption":"how to do keyword research"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dopinger.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Do Keyword Research (Things to Consider)"}]},{"@type":"WebSite","@id":"https:\/\/www.dopinger.com\/blog\/#website","url":"https:\/\/www.dopinger.com\/blog\/","name":"Dopinger Blog","description":"Dopinger","publisher":{"@id":"https:\/\/www.dopinger.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dopinger.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dopinger.com\/blog\/#organization","name":"Dopinger Blog","url":"https:\/\/www.dopinger.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dopinger.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/02\/dopinger-blog-logo.png","contentUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/02\/dopinger-blog-logo.png","width":157,"height":48,"caption":"Dopinger Blog"},"image":{"@id":"https:\/\/www.dopinger.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dopingercom\/","https:\/\/x.com\/dopingercom","https:\/\/www.instagram.com\/dopinger_com\/","https:\/\/www.linkedin.com\/company\/dopingercom\/","https:\/\/tr.pinterest.com\/dopingercom\/_saved\/","https:\/\/www.youtube.com\/dopinger"]},{"@type":"Person","@id":"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/abf7bdbd08a93684eb25f25db081da59","name":"Ay\u015fenur Tekin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.dopinger.com\/blog\/wp-content\/uploads\/2022\/12\/aysenur-tekin-96x96.png","contentUrl":"https:\/\/www.dopinger.com\/blog\/wp-content\/uploads\/2022\/12\/aysenur-tekin-96x96.png","caption":"Ay\u015fenur Tekin"},"description":"After graduating from Istanbul Aydin University, English Translation, and Interpreting department, Ay\u015fenur Tekin is interested in writing and editing articles. She started her master's degree in New Media (at IAU) and started to gain knowledge in the fields of digital marketing and SEO. She is currently an SEO Content Editor at Dopinger. She likes to watch science fiction series. She is also interested in different cultures and wants to travel the world someday. Ay\u015fenur is always looking for new adventures to live every day to its fullest.","sameAs":["https:\/\/www.linkedin.com\/in\/aysenur-tekin\/","https:\/\/x.com\/aysnrt_d"],"url":"https:\/\/www.dopinger.com\/blog\/author\/aysenurtekin"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072563070","position":1,"url":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072563070","name":"How do you search for keywords on Google?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can use Google Keyword Planner to search for keywords on Google. It is completely free. However, you must have a Google Ads account to use when creating an ad campaign. ","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072689046","position":2,"url":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072689046","name":"How do I search for keywords for free?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can use Google Keyword Planner. Yet, if you don't want to mess with Google Ads, you can use free versions of keyword tools such as Ubersuggest and Soovle. ","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072857977","position":3,"url":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1588072857977","name":"How do I find trending keywords?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Social media platforms are great for finding trending keywords. The trends in the digital world usually come from social media. That is why you should consider doing keyword research on social media platforms such as Facebook, Twitter, and Instagram. ","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1675348957057","position":4,"url":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1675348957057","name":"What are the best tools for keyword research?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ahrefs, Semrush, and Google Keyword Planner Tool are the best tools for keyword research. ","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1675349037984","position":5,"url":"https:\/\/www.dopinger.com\/blog\/how-to-do-keyword-research#faq-question-1675349037984","name":"What are the types of keywords?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Competition, long-tail, seasonal, and regional keywords are the main types of keywords.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/posts\/668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/comments?post=668"}],"version-history":[{"count":13,"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/posts\/668\/revisions"}],"predecessor-version":[{"id":23701,"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/posts\/668\/revisions\/23701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/media\/15722"}],"wp:attachment":[{"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/media?parent=668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/categories?post=668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/tags?post=668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}