SEO stands for Search Engine Optimization \u2014 or search engine optimization in free translation. This, therefore, is a strategy to facilitate the identification of a website by search engines such as Google, Yahoo, and Bing.<\/p>\n\n\n\n
This way, having an optimized website allows search engines to present your pages in the results when a user explores anything you offer. This work is important to ensure that more people access your site without ads being your only traffic source. If, for example, someone searches for a “mobile phone,” you offer that product and have your site optimized. Ideally, your page will appear as one of the top results.<\/p>\n\n\n\n
So what are you waiting for to get started? Keep reading with me because we’re still going to understand the logic of Google \u2014 the search engine used by around 97% of users \u2014 when ranking pages in its results, in addition to knowing good SEO practices!<\/p>\n\n\n\n
Now we understand what SEO is and what it’s for, it’s time to check out the practical tips for your website to improve its ranking on Google. Get your pen and paper in hand; let’s get started!<\/p>\n\n\n\n
<\/span>How Does SEO work?<\/span><\/h2>\n\n\n\nNow that you know how Google works, we can get back to SEO and understand how search engine optimization works. Generally speaking, Search Engine Optimization work consists of a series of small to big improvements to your website. Many differences can happen within site or outside, dividing SEO into two major branches:<\/p>\n\n\n
\n![\"two](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/11\/two-major-branches-of-seo.jpg\")
<\/figure><\/div>\n\n\n\n- SEO on page (or SEO on-site): includes all interventions made directly to the site, such as the creation of SEO-oriented content, optimization of heading tags, or speed improvement;<\/li>\n\n\n\n
- SEO off-page (or SEO off-site): The construction of an online reputation through the acquisition of backlinks, mentions, reviews, and more.<\/li>\n<\/ul>\n\n\n\n
The following paragraphs will explore the two sides of the same coin. In addition to this distinction, we like to divide optimization interventions into three levels:<\/p>\n\n\n\n
\n- Easy: SEO interventions for beginners, quick and “crude”;<\/li>\n\n\n\n
- Medium: Optimization activities that require a certain skill but are feasible;<\/li>\n\n\n\n
- Difficult: The technical and highly specific changes that only SEO Specialists know.<\/li>\n<\/ol>\n\n\n\n
<\/span>SEO Tips<\/span><\/h2>\n\n\n\nHere is an SEO tips list for boosting your website on search engines as a beginner. <\/p>\n\n\n\n
Offer Quality Content<\/h3>\n\n\n\n
To position web pages, first and foremost, Google considers the quality of the content offered.
It is, therefore, essential to produce original and unpublished content. That is to say that you must avoid duplicate content. Any duplication is detected by the indexing robots and sanctioned. This is one of the most, if not the most, SEO tips we can think of.<\/p>\n\n\n\n
Write Catchy Headlines<\/h3>\n\n\n\n
The title is the catchphrase of the text, so it is essential. It should reflect the article’s subject but not be limited to a succession of keywords. Therefore, it must be extremely thoughtful, not too long (no more than 65 characters in general), but arouse the desire to read the text. You must take care of this part because it is the first thing the reader will see. To write SEO-optimized headlines, they need to be eye-catching and contain keywords.<\/p>\n\n\n\n
Structure Its Content<\/h3>\n\n\n\n![\"content](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/11\/content-structure.jpg\")
<\/figure><\/div>\n\n\nStructured content is content that will get better SEO. To structure your text, you must use the title tags, or even then, etc. Note that the tag is of capital importance because its content will be visible from Google and will or will not encourage Internet users to click on the link. Moreover, the heading structure is crucial. You need to use H1, H2, H3, and H4 on your content and make it easier to read for users. Don’t forget to add the table of content.<\/p>\n\n\n\n
Feed the Meta Description<\/h3>\n\n\n\n
The meta description is a 240-character description of the content on your web page.
This is an important part of optimizing your blog post, for example, as it matches the text that appears under the title in search results. If this tag is not filled in, Google will automatically insert the first lines of your text. Therefore, we advise you to build the text of this tag to optimize it with keywords (sparingly, of course).<\/p>\n\n\n
\n![\"meta](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/11\/meta-description.jpg\")
<\/figure><\/div>\n\n\nOptimize the Internal Mesh<\/h3>\n\n\n\n
For better natural referencing, it is strongly advised to improve its internal network since Google is more and more vigilant with the website’s navigation quality. It then searches for relevant navigation links.
Therefore, effective internal networking allows search engines to access certain less visible pages of a website and demonstrates to them the consistency and complementarity of the various pages of a site, a guarantee of the latter’s quality.<\/p>\n\n\n\n
Consistency of Links<\/h3>\n\n\n\n
An effective and credible internal network for search engines contains coherent links with landing pages that can bring a lot of value to the Internet user. Linking pages with a common theme is preferable to allow fluid and logical navigation.<\/p>\n\n\n\n
Position of the Links<\/h3>\n\n\n\n
Links placed at the waterline are more powerful in SEO optimization since it is unnecessary to scroll to see them appear. They are also more visible to search engines.<\/p>\n\n\n\n
Focus on Quality Backlinks<\/h3>\n\n\n\n
We have just seen that internal links are important for the good SEO of your site. But there are external links, also called backlinks, which allow visitors who click on a keyword to go directly to another site. Google uses these backlinks to order websites. The rule is simple: the more quality external links you make, the better your positioning.<\/p>\n\n\n\n
Make a Keyword Plan<\/h3>\n\n\n\n
SEO and keywords are all about. After all, by using the correct terms on your pages, you can indicate to Google what they care about, and consequently, they can be displayed in users’ search results. Of course, these keywords will be related to your niche market, but how do you know what users are looking for when they want a solution similar to what you offer? That’s where keyword planning comes in. You can create a keyword research checklist<\/a> for planning.<\/p>\n\n\n\n![\"keyword](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/11\/keyword-volume-ahrefs.jpg\")
<\/figure><\/div>\n\n\nSome tools show the volume of searches for each term, in addition to the existing competition for each of them and suggestions for other keywords within the same universe. From then on, you’ll be able to find the best words to use on your website (we’ll see how and where to use them in the next tips).
In addition to Google’s Keyword Planner, there are other options. One of them is Ubersuggest, which is free. In addition, there are paid options, but with free trial periods: WebPeak, SEMrush, and Ahrefs.<\/p>\n\n\n\n
SEO Image Optimizations<\/h3>\n\n\n\n
The last of the simplest steps to start SEO is image curation. Multimedia resources (video, audio, photos) have an important value for users, which is also important for search engines.
When crawling a page, Google’s crawlers search for these elements: for this reason, it is a good idea to follow the guidelines on images suggested by Big G (the main ones we have summarized below).<\/p>\n\n\n\n
If you run an online flower shop and upload your flower arrangements, you certainly allow the user to understand how you work and what you have in the shop. This is well regarded by Google, which will reward your effort by improving the ranking of your website.<\/p>\n\n\n\n![\"seo](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/11\/seo-image-optimization.jpg\")
<\/figure>\n\n\n\nWhat you need, however, is to work on the images following three rules:<\/p>\n\n\n\n
\n- renaming the files correctly;<\/li>\n\n\n\n
- inserting the alt tag ;<\/li>\n\n\n\n
- making them light and quick to load.<\/li>\n<\/ul>\n\n\n\n
Make Search Engines Read Your Images<\/h4>\n\n\n\n
There are four best practices when including images on your website. Let’s understand better what factors influence SEO about the photos you use.<\/p>\n\n\n\n
Alt Text (or Alternative Text)<\/h4>\n\n\n\n
Search engines can’t read images and identify what they are about. Therefore, they must be accompanied by the parameter “Alt Text” (or “Alternative Text”), describing them. The “Alt Text,” which appears when you hover over a photo, will help you have a better ranking in search engines, as it will allow Google, which only reads the information in the text when analyzing sites, to understand what is in that Image. Use the “Alt Text” keyword whenever possible and limit the text to 60 characters.<\/p>\n\n\n\n
Furthermore, alternative text is also critical when it comes to accessibility. That’s because the tools that read websites for people with disabilities use text information to describe the pages.<\/p>\n\n\n\n
Filename<\/h4>\n\n\n\n
Amazingly, the name you give a certain image when you save it to your computer can help SEO. So, instead of saving an image with the name “foto.jpg,” make a little effort and try to use some keywords instead\u2014for example: “paintball.jpg.” <\/p>\n\n\n\n
Subtitle<\/h4>\n\n\n\n
Caption the photos and describe their meaning. Again, if possible, use the keyword from that page, but only if you can do it naturally.<\/p>\n\n\n\n
Have a Mobile Responsive Website<\/h3>\n\n\n\n
In addition to the fact that mobile purchases accounted for more than 65% of sales in Cloudshop stores in 2019, search engines also consider responsiveness when presenting results to users when they search.
Since 2015, with the release of an update to Google’s algorithm known as Mobilegeddon, this factor has taken on huge importance in ranking. <\/p>\n\n\n\n
There is a forecast that, from 2021, Google’s mobile-first indexing will take effect. This means that when this update takes effect, sites that aren’t mobile-optimized will sharply drop in terms of Google result pages. So make sure your site has the same content on mobile and desktop and loads normally on mobile devices. <\/p>\n\n\n\n
URL in HTTPS<\/h3>\n\n\n\n
Google started as early as 2014 to invite users to switch domains to HTTPS: first by announcing it as a future ranking factor, then, years later, by putting the message ‘not secure’ on the URL bar. <\/p>\n\n\n
\n![\"https](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/11\/https-url.jpg\")
<\/figure><\/div>\n\n\nEven today, the differences in positioning between HTTP and HTTPS domains are minimal. Still, the thing is certain: the HTTPS protocol is one of the new SEO factors, and its importance is destined to increase over time!<\/p>\n\n\n\n
Rich Snippet<\/h3>\n\n\n\n
Here’s one of the most underrated SEO tips. Among the new SEO factors, Rich Snippets cannot be missing. Most likely, you already know what snippets are, i.e., the trio consisting of the title, URL, and website description as it appears on a search engine results page. Well, Rich Snippets are those particular ‘enriched’ snippets that we have seen on Google for some time, conceived as information boxes positioned at the top of the SERP. <\/p>\n\n\n
\n![\"rich](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/11\/rich-snippet.jpg\")
<\/figure><\/div>\n\n\nSuppose your site does not have the structured data necessary for Google to form any Rich Snippet. In that case, you will not aspire to the highest positions – especially if there are portals above you that instead present all the right information. Use Google’s dedicated tool to add structured data markup!<\/p>\n\n\n\n
User Experience<\/h3>\n\n\n\n
<\/figure><\/div>\n\n\n- \n
- SEO on page (or SEO on-site): includes all interventions made directly to the site, such as the creation of SEO-oriented content, optimization of heading tags, or speed improvement;<\/li>\n\n\n\n
- SEO off-page (or SEO off-site): The construction of an online reputation through the acquisition of backlinks, mentions, reviews, and more.<\/li>\n<\/ul>\n\n\n\n
The following paragraphs will explore the two sides of the same coin. In addition to this distinction, we like to divide optimization interventions into three levels:<\/p>\n\n\n\n
- \n
- Easy: SEO interventions for beginners, quick and “crude”;<\/li>\n\n\n\n
- Medium: Optimization activities that require a certain skill but are feasible;<\/li>\n\n\n\n
- Difficult: The technical and highly specific changes that only SEO Specialists know.<\/li>\n<\/ol>\n\n\n\n
<\/span>SEO Tips<\/span><\/h2>\n\n\n\n
Here is an SEO tips list for boosting your website on search engines as a beginner. <\/p>\n\n\n\n
Offer Quality Content<\/h3>\n\n\n\n
To position web pages, first and foremost, Google considers the quality of the content offered.
It is, therefore, essential to produce original and unpublished content. That is to say that you must avoid duplicate content. Any duplication is detected by the indexing robots and sanctioned. This is one of the most, if not the most, SEO tips we can think of.<\/p>\n\n\n\nWrite Catchy Headlines<\/h3>\n\n\n\n
The title is the catchphrase of the text, so it is essential. It should reflect the article’s subject but not be limited to a succession of keywords. Therefore, it must be extremely thoughtful, not too long (no more than 65 characters in general), but arouse the desire to read the text. You must take care of this part because it is the first thing the reader will see. To write SEO-optimized headlines, they need to be eye-catching and contain keywords.<\/p>\n\n\n\n
Structure Its Content<\/h3>\n\n\n
\n<\/figure><\/div>\n\n\nStructured content is content that will get better SEO. To structure your text, you must use the title tags, or even then, etc. Note that the tag is of capital importance because its content will be visible from Google and will or will not encourage Internet users to click on the link. Moreover, the heading structure is crucial. You need to use H1, H2, H3, and H4 on your content and make it easier to read for users. Don’t forget to add the table of content.<\/p>\n\n\n\n
Feed the Meta Description<\/h3>\n\n\n\n
The meta description is a 240-character description of the content on your web page.
This is an important part of optimizing your blog post, for example, as it matches the text that appears under the title in search results. If this tag is not filled in, Google will automatically insert the first lines of your text. Therefore, we advise you to build the text of this tag to optimize it with keywords (sparingly, of course).<\/p>\n\n\n\n<\/figure><\/div>\n\n\nOptimize the Internal Mesh<\/h3>\n\n\n\n
For better natural referencing, it is strongly advised to improve its internal network since Google is more and more vigilant with the website’s navigation quality. It then searches for relevant navigation links.
Therefore, effective internal networking allows search engines to access certain less visible pages of a website and demonstrates to them the consistency and complementarity of the various pages of a site, a guarantee of the latter’s quality.<\/p>\n\n\n\nConsistency of Links<\/h3>\n\n\n\n
An effective and credible internal network for search engines contains coherent links with landing pages that can bring a lot of value to the Internet user. Linking pages with a common theme is preferable to allow fluid and logical navigation.<\/p>\n\n\n\n
Position of the Links<\/h3>\n\n\n\n
Links placed at the waterline are more powerful in SEO optimization since it is unnecessary to scroll to see them appear. They are also more visible to search engines.<\/p>\n\n\n\n
Focus on Quality Backlinks<\/h3>\n\n\n\n
We have just seen that internal links are important for the good SEO of your site. But there are external links, also called backlinks, which allow visitors who click on a keyword to go directly to another site. Google uses these backlinks to order websites. The rule is simple: the more quality external links you make, the better your positioning.<\/p>\n\n\n\n
Make a Keyword Plan<\/h3>\n\n\n\n
SEO and keywords are all about. After all, by using the correct terms on your pages, you can indicate to Google what they care about, and consequently, they can be displayed in users’ search results. Of course, these keywords will be related to your niche market, but how do you know what users are looking for when they want a solution similar to what you offer? That’s where keyword planning comes in. You can create a keyword research checklist<\/a> for planning.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nSome tools show the volume of searches for each term, in addition to the existing competition for each of them and suggestions for other keywords within the same universe. From then on, you’ll be able to find the best words to use on your website (we’ll see how and where to use them in the next tips).
In addition to Google’s Keyword Planner, there are other options. One of them is Ubersuggest, which is free. In addition, there are paid options, but with free trial periods: WebPeak, SEMrush, and Ahrefs.<\/p>\n\n\n\nSEO Image Optimizations<\/h3>\n\n\n\n
The last of the simplest steps to start SEO is image curation. Multimedia resources (video, audio, photos) have an important value for users, which is also important for search engines.
When crawling a page, Google’s crawlers search for these elements: for this reason, it is a good idea to follow the guidelines on images suggested by Big G (the main ones we have summarized below).<\/p>\n\n\n\nIf you run an online flower shop and upload your flower arrangements, you certainly allow the user to understand how you work and what you have in the shop. This is well regarded by Google, which will reward your effort by improving the ranking of your website.<\/p>\n\n\n\n
<\/figure>\n\n\n\nWhat you need, however, is to work on the images following three rules:<\/p>\n\n\n\n
- \n
- renaming the files correctly;<\/li>\n\n\n\n
- inserting the alt tag ;<\/li>\n\n\n\n
- making them light and quick to load.<\/li>\n<\/ul>\n\n\n\n
Make Search Engines Read Your Images<\/h4>\n\n\n\n
There are four best practices when including images on your website. Let’s understand better what factors influence SEO about the photos you use.<\/p>\n\n\n\n
Alt Text (or Alternative Text)<\/h4>\n\n\n\n
Search engines can’t read images and identify what they are about. Therefore, they must be accompanied by the parameter “Alt Text” (or “Alternative Text”), describing them. The “Alt Text,” which appears when you hover over a photo, will help you have a better ranking in search engines, as it will allow Google, which only reads the information in the text when analyzing sites, to understand what is in that Image. Use the “Alt Text” keyword whenever possible and limit the text to 60 characters.<\/p>\n\n\n\n
Furthermore, alternative text is also critical when it comes to accessibility. That’s because the tools that read websites for people with disabilities use text information to describe the pages.<\/p>\n\n\n\n
Filename<\/h4>\n\n\n\n
Amazingly, the name you give a certain image when you save it to your computer can help SEO. So, instead of saving an image with the name “foto.jpg,” make a little effort and try to use some keywords instead\u2014for example: “paintball.jpg.” <\/p>\n\n\n\n
Subtitle<\/h4>\n\n\n\n
Caption the photos and describe their meaning. Again, if possible, use the keyword from that page, but only if you can do it naturally.<\/p>\n\n\n\n
Have a Mobile Responsive Website<\/h3>\n\n\n\n
In addition to the fact that mobile purchases accounted for more than 65% of sales in Cloudshop stores in 2019, search engines also consider responsiveness when presenting results to users when they search.
Since 2015, with the release of an update to Google’s algorithm known as Mobilegeddon, this factor has taken on huge importance in ranking. <\/p>\n\n\n\nThere is a forecast that, from 2021, Google’s mobile-first indexing will take effect. This means that when this update takes effect, sites that aren’t mobile-optimized will sharply drop in terms of Google result pages. So make sure your site has the same content on mobile and desktop and loads normally on mobile devices. <\/p>\n\n\n\n
URL in HTTPS<\/h3>\n\n\n\n
Google started as early as 2014 to invite users to switch domains to HTTPS: first by announcing it as a future ranking factor, then, years later, by putting the message ‘not secure’ on the URL bar. <\/p>\n\n\n
\n<\/figure><\/div>\n\n\nEven today, the differences in positioning between HTTP and HTTPS domains are minimal. Still, the thing is certain: the HTTPS protocol is one of the new SEO factors, and its importance is destined to increase over time!<\/p>\n\n\n\n
Rich Snippet<\/h3>\n\n\n\n
Here’s one of the most underrated SEO tips. Among the new SEO factors, Rich Snippets cannot be missing. Most likely, you already know what snippets are, i.e., the trio consisting of the title, URL, and website description as it appears on a search engine results page. Well, Rich Snippets are those particular ‘enriched’ snippets that we have seen on Google for some time, conceived as information boxes positioned at the top of the SERP. <\/p>\n\n\n
\n<\/figure><\/div>\n\n\nSuppose your site does not have the structured data necessary for Google to form any Rich Snippet. In that case, you will not aspire to the highest positions – especially if there are portals above you that instead present all the right information. Use Google’s dedicated tool to add structured data markup!<\/p>\n\n\n\n
User Experience<\/h3>\n\n\n\n