{"id":4379,"date":"2021-02-16T13:46:38","date_gmt":"2021-02-16T13:46:38","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=4379"},"modified":"2023-11-04T15:59:46","modified_gmt":"2023-11-04T15:59:46","slug":"bing-ads","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/bing-ads","title":{"rendered":"Bing Ads: A Simple Guide"},"content":{"rendered":"\n

Bing is now one of the most successful search engines worldwide. It proved its presence in the market by MSN Search and Windows Live Search for the past decade. <\/p>\n\n\n\n

Although it has a considerable gap with the market leader, Google, in terms of market size, Bing has become a dominant force on the others. <\/p>\n\n\n\n

If you want to catch the full potential of your business, using Bing Ads is highly beneficial.<\/p>\n\n\n\n

In this article, we covered a quick and simple guide to use Bing Ads. There is everything you need to know about this pay-per-click (PCC) platform. <\/p>\n\n\n\n

There are a few simple steps that you should follow:<\/p>\n\n\n\n

<\/span>Get an Account for Advertising on Bing<\/span><\/h2>\n\n\n\n

Since Bing Network<\/strong> is a Microsoft service, you should have a mail address on Microsoft’s mail service first. Fun fact, before the name “Bing,” this advertising platform<\/strong> was called Microsoft Ads<\/strong> or Microsoft AdCenter<\/strong>. After you have this address (@outlook or @hotmail, for example), you are ready to create your Bing Ads Account<\/strong>.<\/p>\n\n\n\n

Microsoft’s service background may show that you will have fewer problems than you will have if you work with more inexperienced companies. It would help if you always kept in mind that servers and infrastructure is essential in digital marketing.  <\/p>\n\n\n

\n
\"decide<\/figure><\/div>\n\n\n

<\/span>You Need to Decide the Content<\/span><\/h2>\n\n\n\n

This step is not actually specialized for Bing. You should decide on your content in this step, even if you choose another ad group<\/strong>, such as Facebook Ads or Google Ads<\/strong> (AdSense). Decisions that you will make on the next steps form on this step.<\/p>\n\n\n\n

Content Marketing<\/strong> is probably the most critical part of Digital Marketing<\/strong> today. Thus, choose wisely. Your content must be convenient for immediate consumption. People will be exposed to these ads, maybe just for a few minutes, so you should get to the point quickly. Of course, you may follow a different path; however, it is the best way for a beginner.<\/p>\n\n\n

\n
\"customize<\/figure><\/div>\n\n\n

<\/span>Customize Advertising Options on PPC Ads<\/span><\/h2>\n\n\n\n

PPC ( Pay-per-click) is maybe the most efficient way to boost your content on social media or search results<\/strong>. Like Google enables search results on the search engine by Google AdWords, a Bing Ads Campaign will increase your monthly searches and access to your content on Bing Search<\/strong>. Furthermore, just like other services do in PPC advertising, Bing PPC is priced according to some factors, such as search volume<\/strong>, demographics, location, age, gender, etc. You may want to consider these factors during your customization process. These factors affect the all-over price significantly.<\/p>\n\n\n\n

Besides the price, the customization step will help you target your audience much more correctly. When you target accordingly with your target segment, you will see that this will not only result in higher search rates, but also will boost your sales (or whatever your organization’s goal is). If you wonder about an example different from sales goals, you may think you have a charity organization. If you create a PPC ad for your organization, you may gather much more donations from people who have been exposed to this ad. You can see that a lot of politicians or political figures use these kinds of ads to reach people easily. All in all, you see that there are much more reasons to use digital marketing rather than just sales goals.<\/p>\n\n\n\n

<\/span>Wait for Your Advertisement’s Approval<\/span><\/h2>\n\n\n\n

After all, you need to wait for the approval of your content. It will be approved or rejected within 48 hours. If It is not approved, you may try to change a few parts of your advertisement, or you may contact Microsoft Advertising<\/strong>.<\/p>\n\n\n\n

We should say that the approval process is a must to avoid unwanted or destructive content. Therefore, you should understand that this is necessary, and you should be patient.<\/p>\n\n\n

\n
\"advertising<\/figure><\/div>\n\n\n
<\/div>\n\n\n\n

<\/span>Concluding on Bing Ads<\/span><\/h2>\n\n\n\n

We can sum up by saying that there are four essential yet straightforward steps for advertising on Bing. After you have an account for it, you should decide on your advertisement. Later on, customize your Bing Ads settings for better targeting. Then start to wait for the approval. It would be best if you decided on these steps correctly to achieve the desired output. So, good luck with Bing.<\/p>\n\n\n\n

If you liked this article, please take a look at our other articles about advertising on search engines too. You may also like how to get your ads on YouTube<\/a> as well. <\/p>\n\n

\n

<\/span>Frequently Asked Questions About <\/span><\/h2>\n
\n
\n
\n
\n Does advertising on Bing makes sense? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
\n
\n

For short, yes. For long, although you may think there a fewer people using Bing Search, that is not actually as few as you feel. First of all, it comes as the default search engine with all Windows computers. When you run Microsoft Edge, you see the Bing homepage. Additionally, even if you use another search engine and browser (let’s say Google and Google Chrome), the sites you are searching on by these services may use Bing as their internal search engine for their site. So, do not underestimate the returns of the Bing Ads. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

\n
\n Can you\u00a0import your Google\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
\n
\n

Of course. Bing Ads has an interface to easily import your data and Adwords Campaigns from your Google account. Just go to your account and choose “Import from Google Adwords” under the Import Campaigns menu. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

\n
\n How to decide on the customization process properly? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
\n
\n

It would be best if you always kept in mind that customization is all about your budget and target. It will help if you optimize your “budget\/target population.” The smaller this value, the better it is. Analyze your target segment and customize your ad properties accordingly. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

\n
\n How do you know whether Bing Ads helped your goal or not? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
\n
\n

That is a tricky decision. You may not always be able to distinguish if the increase in your goal comes from Bing Ads or something else. So, you can experiment with it. Try to hold other variables as fixed as possible and check Bing Ads effects. That may not be entirely possible in the real world, yet it will give you an idea. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

\n
\n How much Bing PPC costs per click? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
\n
\n

That is not a fixed cost. The cost per click varies between a range, according to your choices on the customization process. So, even with a low budget, with proper target customization, PPC advertising allows you to show yourself to internet users. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Bing is now one of the most successful search engines worldwide. It proved its presence in the market by MSN Search and Windows Live Search for the past decade.  Although it has a considerable gap with the market leader, Google, in terms of market size, Bing has become a dominant […]<\/p>\n","protected":false},"author":17,"featured_media":4382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry"],"yoast_head":"\nBing Ads: A Simple Guide (Including Steps) - Dopinger<\/title>\n<meta name=\"description\" content=\"Bing Ads is the advertising platform of Microsoft's famous search engine, Bing. 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I produce content to be useful to you in the fields of SEO, Digital Marketing and I work with the Dopinger team. You can follow my articles on Dopinger Blog.","url":"https:\/\/www.dopinger.com\/blog\/author\/simgecaglar"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/blog\/bing-ads#faq-question-1613482644309","position":1,"url":"https:\/\/www.dopinger.com\/blog\/bing-ads#faq-question-1613482644309","name":"Does advertising on Bing makes sense?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"For short, yes. For long, although you may think there a fewer people using Bing Search, that is not actually as few as you feel. First of all, it comes as the default search engine with all Windows computers. When you run Microsoft Edge, you see the Bing homepage. Additionally, even if you use another search engine and browser (let's say Google and Google Chrome), the sites you are searching on by these services may use Bing as their internal search engine for their site. So, do not underestimate the returns of the Bing Ads. ","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/blog\/bing-ads#faq-question-1613482650049","position":2,"url":"https:\/\/www.dopinger.com\/blog\/bing-ads#faq-question-1613482650049","name":"Can you\u00a0import your Google\u00a0Adsense data?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Of course. Bing Ads has an interface to easily import your data and Adwords Campaigns from your Google account. Just go to your account and choose \"Import from Google Adwords\" under the Import Campaigns menu. 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