{"id":4330,"date":"2021-02-15T12:58:58","date_gmt":"2021-02-15T12:58:58","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=4330"},"modified":"2023-11-05T08:57:59","modified_gmt":"2023-11-05T08:57:59","slug":"yandex-direct","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/yandex-direct","title":{"rendered":"Yandex Direct: A Simple Guide"},"content":{"rendered":"\n<p>Yandex Direct is an interface that allows brands to publish contextual ads. It means that ads will be displayed according to users\u2019 interests. Therefore, brands reach their potential customers directly. Brands can use different formats for their ads, and they can work with Yandex\u2019s personal managers. Thus, let\u2019s see a guide and a piece of brief information about&nbsp;<strong>Yandex Direct<\/strong>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contextual_Advertisements\"><\/span>Contextual Advertisements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Contextual ads are divided into two sub-categories such as search advertising and content advertising.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search Advertising:&nbsp;<\/strong>These types of ads are served in search results. If a user searches in a clear query, the ads will be displayed on their search results.<\/li>\n\n\n\n<li><strong>Content Advertising:<\/strong>&nbsp;These types of ads are served if only the users\u2019 queries match with the content. It means that they are already interested in the ads, which increases the possibility of taking action at that moment.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"638\" height=\"359\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/yandex-ad-formats.png\" alt=\"yandex direct ad formats\" class=\"wp-image-4332\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Formats_of_Advertisements\"><\/span>Formats of Advertisements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yandex Direct offers four types of advertisement formats in order to make your ads more effective. Here they are:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choose a Video<\/h3>\n\n\n\n<p>You can create and\/or upload background videos for your ads if you need them. It would be helpful to make your ads more impressive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create Texts for Search Results<\/h3>\n\n\n\n<p>In search advertising, you should create a brief text that explains your service. Especially, titles are significant because they are the selective points for users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Smart Banners<\/h3>\n\n\n\n<p>Smart banners can be defined as a call to action tools. If your company offers products, you can use the smart banner format to take buying actions by your companies leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Images for Impressive Ads<\/h3>\n\n\n\n<p>Images impress users, and therefore, users would be more aware of your ads. You can create or upload unique images for your services.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/how-does-yandex-direct-work.png\" alt=\"how yandex direct works\" class=\"wp-image-4333\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Yandex_Direct_Works\"><\/span>How Yandex Direct Works&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For posting your ads by Yandex Direct, you should register for an account first. After you register, you can work on the details. These details include your keywords, leads, and creating your ads. Then, you should make the payment offered according to their auction system.<\/p>\n\n\n\n<p>These steps may be exhausting for someone who has difficulties with creating and publishing advertisements. If you are one of them, you can request help from Yandex\u2019s personal managers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/yandex-direct-faqs.png\" alt=\"yandex direct faqs\" class=\"wp-image-4334\"\/><\/figure><\/div>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">     <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yandex_Direct_An_Effective_Advertisement_Interface\"><\/span>Yandex Direct: An Effective Advertisement Interface<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yandex Direct is an excellent tool for serving contextual ads for companies\u2019 potential customers and target audience. You can work on your ads on your own, and also, you can contact their personal managers to save your time and effort. Besides, you can serve your ads in different formats with different budgets. While you are conducting your advertisement campaigns, you can always see the statistics of your ads.<\/p>\n\n\n\n<p>If you liked this article, you might also like our article about <a href=\"https:\/\/www.dopinger.com\/blog\/what-is-ppc\">PPC advertising<\/a>, which explains many of its pros.<\/p>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About\"><\/span>Frequently Asked Questions About <span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Where do ads appear that are posted by Yandex Direct? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Your ads appear on search results, Yandex Map, Yandex Market, and blogs. Hence, they can reach a broad audience who searches for similar queries on Yandex. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            My ads are not served. Why? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Your ads may be inactive for different reasons. Firstly, you can check your payment because ads would activate after you complete your payment. Besides, there can be no queries that your target audience searches for. If you think that you fulfill these necessities, you can contact their Support Team to find out the problem. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            How can I make my ads more effective with keywords? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Keywords are essential for your advertisement campaigns. Hence, you should work on them carefully. Try to pick the most effective keywords and add their similar versions to reach more people. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading3\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_3\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_3\">\n                            What is the minimum budget for Yandex Direct? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_3\" class=\"collapse\" aria-labelledby=\"heading3\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Yandex Direct is a Russian company for your advertisement campaigns. Therefore, their minimum budget differs among different regions. You can find your region\u2019s minimum budget by completing their application form. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading4\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_4\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_4\">\n                            Do fake clicks reflect on statistical reports? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_4\" class=\"collapse\" aria-labelledby=\"heading4\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Yandex Direct has various filters and parameters for clicks\u2019 validity in order to protect users\u2019 safety. If their filters detect invalid impressions, it will not include them in statistical reports. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Yandex Direct is an interface that allows brands to publish contextual ads. It means that ads will be displayed according to users\u2019 interests. Therefore, brands reach their potential customers directly. Brands can use different formats for their ads, and they can work with Yandex\u2019s personal managers. Thus, let\u2019s see a [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":16593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yandex Direct: A Simple Guide (&amp; Ad Formats) - Dopinger<\/title>\n<meta name=\"description\" content=\"As an alternative search engine, Yandex has its advertising platform as well. It is called Yandex Direct. Let&#039;s take a look at how to use it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/blog\/yandex-direct\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yandex Direct: A Simple Guide (&amp; Ad Formats) - Dopinger\" \/>\n<meta property=\"og:description\" content=\"As an alternative search engine, Yandex has its advertising platform as well. It is called Yandex Direct. Let&#039;s take a look at how to use it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/blog\/yandex-direct\" \/>\n<meta property=\"og:site_name\" content=\"Dopinger Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingercom\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-15T12:58:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-05T08:57:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/02\/yandex-direct.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Simge Caglar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dopingercom\" \/>\n<meta name=\"twitter:site\" content=\"@dopingercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simge Caglar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct\"},\"author\":{\"name\":\"Simge Caglar\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/e497a6b361c67974afc55a5c18375723\"},\"headline\":\"Yandex Direct: A Simple Guide\",\"datePublished\":\"2021-02-15T12:58:58+00:00\",\"dateModified\":\"2023-11-05T08:57:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct\"},\"wordCount\":679,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/02\/yandex-direct.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/blog\/yandex-direct#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct\",\"url\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct\",\"name\":\"Yandex Direct: A Simple Guide (& Ad Formats) - Dopinger\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/02\/yandex-direct.jpg\",\"datePublished\":\"2021-02-15T12:58:58+00:00\",\"dateModified\":\"2023-11-05T08:57:59+00:00\",\"description\":\"As an alternative search engine, Yandex has its advertising platform as well. It is called Yandex Direct. Let's take a look at how to use it.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393442842\"},{\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393450493\"},{\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393456847\"},{\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393466139\"},{\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393477360\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dopinger.com\/blog\/yandex-direct\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#primaryimage\",\"url\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/02\/yandex-direct.jpg\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/02\/yandex-direct.jpg\",\"width\":1248,\"height\":832,\"caption\":\"yandex direct\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dopinger.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Yandex Direct: A Simple Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#website\",\"url\":\"https:\/\/www.dopinger.com\/blog\/\",\"name\":\"Dopinger Blog\",\"description\":\"Dopinger\",\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dopinger.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#organization\",\"name\":\"Dopinger Blog\",\"url\":\"https:\/\/www.dopinger.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/02\/dopinger-blog-logo.png\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/02\/dopinger-blog-logo.png\",\"width\":157,\"height\":48,\"caption\":\"Dopinger Blog\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dopingercom\/\",\"https:\/\/x.com\/dopingercom\",\"https:\/\/www.instagram.com\/dopinger_com\/\",\"https:\/\/www.linkedin.com\/company\/dopingercom\/\",\"https:\/\/tr.pinterest.com\/dopingercom\/_saved\/\",\"https:\/\/www.youtube.com\/dopinger\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/e497a6b361c67974afc55a5c18375723\",\"name\":\"Simge Caglar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.dopinger.com\/blog\/wp-content\/uploads\/2022\/11\/simge-caglar-96x96.png\",\"contentUrl\":\"https:\/\/www.dopinger.com\/blog\/wp-content\/uploads\/2022\/11\/simge-caglar-96x96.png\",\"caption\":\"Simge Caglar\"},\"description\":\"Hello, I have been interested in digital marketing for 2 years. I produce content to be useful to you in the fields of SEO, Digital Marketing and I work with the Dopinger team. You can follow my articles on Dopinger Blog.\",\"url\":\"https:\/\/www.dopinger.com\/blog\/author\/simgecaglar\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393442842\",\"position\":1,\"url\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393442842\",\"name\":\"Where do ads appear that are posted by Yandex Direct?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Your ads appear on search results, Yandex Map, Yandex Market, and blogs. Hence, they can reach a broad audience who searches for similar queries on Yandex. \",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393450493\",\"position\":2,\"url\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393450493\",\"name\":\"My ads are not served. Why?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Your ads may be inactive for different reasons. Firstly, you can check your payment because ads would activate after you complete your payment. Besides, there can be no queries that your target audience searches for. If you think that you fulfill these necessities, you can contact their Support Team to find out the problem. \",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393456847\",\"position\":3,\"url\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393456847\",\"name\":\"How can I make my ads more effective with keywords?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Keywords are essential for your advertisement campaigns. Hence, you should work on them carefully. Try to pick the most effective keywords and add their similar versions to reach more people. \",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393466139\",\"position\":4,\"url\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393466139\",\"name\":\"What is the minimum budget for Yandex Direct?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yandex Direct is a Russian company for your advertisement campaigns. Therefore, their minimum budget differs among different regions. You can find your region\u2019s minimum budget by completing their application form. \",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393477360\",\"position\":5,\"url\":\"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393477360\",\"name\":\"Do fake clicks reflect on statistical reports?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yandex Direct has various filters and parameters for clicks\u2019 validity in order to protect users\u2019 safety. If their filters detect invalid impressions, it will not include them in statistical reports. \",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yandex Direct: A Simple Guide (& Ad Formats) - Dopinger","description":"As an alternative search engine, Yandex has its advertising platform as well. It is called Yandex Direct. Let's take a look at how to use it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dopinger.com\/blog\/yandex-direct","og_locale":"en_US","og_type":"article","og_title":"Yandex Direct: A Simple Guide (& Ad Formats) - Dopinger","og_description":"As an alternative search engine, Yandex has its advertising platform as well. It is called Yandex Direct. Let's take a look at how to use it.","og_url":"https:\/\/www.dopinger.com\/blog\/yandex-direct","og_site_name":"Dopinger Blog","article_publisher":"https:\/\/www.facebook.com\/dopingercom\/","article_published_time":"2021-02-15T12:58:58+00:00","article_modified_time":"2023-11-05T08:57:59+00:00","og_image":[{"width":1248,"height":832,"url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/02\/yandex-direct.jpg","type":"image\/jpeg"}],"author":"Simge Caglar","twitter_card":"summary_large_image","twitter_creator":"@dopingercom","twitter_site":"@dopingercom","twitter_misc":{"Written by":"Simge Caglar","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#article","isPartOf":{"@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct"},"author":{"name":"Simge Caglar","@id":"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/e497a6b361c67974afc55a5c18375723"},"headline":"Yandex Direct: A Simple Guide","datePublished":"2021-02-15T12:58:58+00:00","dateModified":"2023-11-05T08:57:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct"},"wordCount":679,"commentCount":0,"publisher":{"@id":"https:\/\/www.dopinger.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/02\/yandex-direct.jpg","articleSection":["Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dopinger.com\/blog\/yandex-direct#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct","url":"https:\/\/www.dopinger.com\/blog\/yandex-direct","name":"Yandex Direct: A Simple Guide (& Ad Formats) - Dopinger","isPartOf":{"@id":"https:\/\/www.dopinger.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#primaryimage"},"image":{"@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/02\/yandex-direct.jpg","datePublished":"2021-02-15T12:58:58+00:00","dateModified":"2023-11-05T08:57:59+00:00","description":"As an alternative search engine, Yandex has its advertising platform as well. It is called Yandex Direct. Let's take a look at how to use it.","breadcrumb":{"@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393442842"},{"@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393450493"},{"@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393456847"},{"@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393466139"},{"@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393477360"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dopinger.com\/blog\/yandex-direct"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#primaryimage","url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/02\/yandex-direct.jpg","contentUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/02\/yandex-direct.jpg","width":1248,"height":832,"caption":"yandex direct"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dopinger.com\/blog"},{"@type":"ListItem","position":2,"name":"Yandex Direct: A Simple Guide"}]},{"@type":"WebSite","@id":"https:\/\/www.dopinger.com\/blog\/#website","url":"https:\/\/www.dopinger.com\/blog\/","name":"Dopinger Blog","description":"Dopinger","publisher":{"@id":"https:\/\/www.dopinger.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dopinger.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dopinger.com\/blog\/#organization","name":"Dopinger Blog","url":"https:\/\/www.dopinger.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dopinger.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/02\/dopinger-blog-logo.png","contentUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/02\/dopinger-blog-logo.png","width":157,"height":48,"caption":"Dopinger Blog"},"image":{"@id":"https:\/\/www.dopinger.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dopingercom\/","https:\/\/x.com\/dopingercom","https:\/\/www.instagram.com\/dopinger_com\/","https:\/\/www.linkedin.com\/company\/dopingercom\/","https:\/\/tr.pinterest.com\/dopingercom\/_saved\/","https:\/\/www.youtube.com\/dopinger"]},{"@type":"Person","@id":"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/e497a6b361c67974afc55a5c18375723","name":"Simge Caglar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.dopinger.com\/blog\/wp-content\/uploads\/2022\/11\/simge-caglar-96x96.png","contentUrl":"https:\/\/www.dopinger.com\/blog\/wp-content\/uploads\/2022\/11\/simge-caglar-96x96.png","caption":"Simge Caglar"},"description":"Hello, I have been interested in digital marketing for 2 years. I produce content to be useful to you in the fields of SEO, Digital Marketing and I work with the Dopinger team. You can follow my articles on Dopinger Blog.","url":"https:\/\/www.dopinger.com\/blog\/author\/simgecaglar"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393442842","position":1,"url":"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393442842","name":"Where do ads appear that are posted by Yandex Direct?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Your ads appear on search results, Yandex Map, Yandex Market, and blogs. Hence, they can reach a broad audience who searches for similar queries on Yandex. ","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393450493","position":2,"url":"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393450493","name":"My ads are not served. Why?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Your ads may be inactive for different reasons. Firstly, you can check your payment because ads would activate after you complete your payment. Besides, there can be no queries that your target audience searches for. If you think that you fulfill these necessities, you can contact their Support Team to find out the problem. ","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393456847","position":3,"url":"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393456847","name":"How can I make my ads more effective with keywords?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Keywords are essential for your advertisement campaigns. Hence, you should work on them carefully. Try to pick the most effective keywords and add their similar versions to reach more people. ","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393466139","position":4,"url":"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393466139","name":"What is the minimum budget for Yandex Direct?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yandex Direct is a Russian company for your advertisement campaigns. Therefore, their minimum budget differs among different regions. You can find your region\u2019s minimum budget by completing their application form. ","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393477360","position":5,"url":"https:\/\/www.dopinger.com\/blog\/yandex-direct#faq-question-1613393477360","name":"Do fake clicks reflect on statistical reports?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yandex Direct has various filters and parameters for clicks\u2019 validity in order to protect users\u2019 safety. If their filters detect invalid impressions, it will not include them in statistical reports. ","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/posts\/4330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/comments?post=4330"}],"version-history":[{"count":2,"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/posts\/4330\/revisions"}],"predecessor-version":[{"id":20760,"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/posts\/4330\/revisions\/20760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/media\/16593"}],"wp:attachment":[{"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/media?parent=4330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/categories?post=4330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dopinger.com\/blog\/wp-json\/wp\/v2\/tags?post=4330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}