{"id":3351,"date":"2021-01-06T13:17:09","date_gmt":"2021-01-06T13:17:09","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=3351"},"modified":"2023-11-03T17:41:20","modified_gmt":"2023-11-03T17:41:20","slug":"what-is-earned-media","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/what-is-earned-media","title":{"rendered":"What Is Earned Media?"},"content":{"rendered":"\n

We can divide media and advertising types into three. Paid media, owned media, and, of course, earned media. You can think of these three as a whole as they are crucial elements contributing to your digital marketing strategy. Earned media is simply a type that emerges with one-to-one interaction of people. Owned media is your blogs, websites, social media channels, etc. Paid media is the marketing strategy that you pay for. In this article, we’ll focus on earned media and also the interaction between the other types of media. Let’s start!<\/p>\n\n\n\n

<\/span>What Is Earned Media and What It Does<\/span><\/h2>\n\n\n\n

Earned media (EM) is advertising a product, a site, or a brand by people’s word of mouth so it may also be called publicity. This type of media is not the type you can buy, you need to make an effort at first to achieve that. People should embrace a product with their free will, talk about it, and tell each other. Today, this mostly happens through social media. It has become essential to talk about a product on platforms such as Facebook, Twitter, and Instagram. One can think of it as a kind of channel. So, it is a channel for you to advertise a product, without paying for anything. <\/p>\n\n\n\n

EM often occurs with content posts and posts on popular topics. When people start to talk about what’s popular, you receive more engagement, and as a result, more audience. After having such an audience, it is much easier and more rational to advertise and then market products. Because people feel free in their choices, it’s not like an ad is being imposed on them so they feel like they’ve chosen that product. In short, EM is not a paid advertising tool. It is a natural and spontaneous, organic advertising tool.<\/p>\n\n\n

\n
\"earned<\/figure><\/div>\n\n\n

<\/span>Earned Media vs Paid Media<\/span><\/h2>\n\n\n\n

Now we know what EM is. So what about paid media? And what are the differences between the two? Paid media is simply the media you earn by paying for. Paid media and EM work in connection with each other. Business and service owners manage the audience by paying people who have EM. This is paid media. Paid media does not occur on sites or channels where there is no interaction. One of the best ways to market products and services is to use EM. If you wish, you can market your product or service after creating an EM. Or you can advertise on platforms or people who already have such an audience. When audiences see that people they follow are using your product, they become more confident and demanding.<\/p>\n\n\n\n

<\/span>How to Earn the Media<\/span><\/h2>\n\n\n\n

There are different ways to have EM. You can get EM from a Twitter account or gain an audience from an Instagram page. In short, all social media channels are a good way to do this. In addition to these, you can have an audience with the articles you write on a site. However, this may not be as easy as said. Regardless of which platforms you share your content on, you should do it with a certain logic. You must understand what will gain you an audience. We will give you some basic rules.<\/p>\n\n\n

\n
\"word<\/figure><\/div>\n\n\n