{"id":3021,"date":"2020-12-04T05:44:33","date_gmt":"2020-12-04T05:44:33","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=3021"},"modified":"2024-01-22T08:21:17","modified_gmt":"2024-01-22T08:21:17","slug":"how-to-create-a-landing-page","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/how-to-create-a-landing-page","title":{"rendered":"How to Create a Landing Page? (With Best Practices)"},"content":{"rendered":"\n<p>Whether you are a business owner or individual planning to build a loyal customer base, it is vital to have good landing pages on their websites. Landing pages are one of the most significant digital marketing strategies that can drive organic traffic and attract new potential customers to your business.&nbsp;<\/p>\n\n\n\n<p>A landing page, in its simplest form, is a static page on the website designed to convert visitors into leads. It can be a standalone page that contains relevant links about your business or can be integrated as a part of the website.  There numerous types of landing pages. They commonly contain free trials, newsletters, sale coupons, free e-books, and etc. So you should also offer similar incentives to create a landing page with high conversion rates.<\/p>\n\n\n\n<p>It is possible for you to create a landing page by using various free or paid online tools. In this article, we explained some of those best tools and included a few great tips you&#8217;ll need while creating a landing page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Create_Landing_Pages_for_Your_Website\"><\/span>Why Create Landing Pages for Your Website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Landing pages can help your business grow tremendously. Some of the most useful aspects of creating landing pages are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gaining email subscribers to promote your business, send newsletters, announce new launches, and more.<\/li>\n\n\n\n<li>Tracking interest for different products or services.<\/li>\n\n\n\n<li>Offer incentives to potential customers to increase reach and visibility.<\/li>\n\n\n\n<li>Improving digital marketing efforts already in place, such as paid ads, social media outreach, and more.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Landing_Page_in_WordPress\"><\/span>How to Create a Landing Page in WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most websites on the internet run on WordPress. If you have a WordPress based website, you can create a landing page by following these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to your WordPress dashboard, hover on the &#8220;Pages&#8221; section, and click the &#8220;Add New&#8221; button.&nbsp;<\/li>\n\n\n\n<li>Select the &#8220;Add Block&#8221; button located at the top-right corner in the block editor. Insert the elements you want in your desired landing page. You can add a title, cover, buttons, forms, and texts.<\/li>\n\n\n\n<li>Click on the &#8220;Publish&#8221; button and navigate back to your dashboard.<\/li>\n\n\n\n<li>Hover on the &#8220;Appearance&#8221; and select &#8220;Customize.&#8221; Click on the &#8220;Homepage Settings&#8221; button and choose &#8220;Static Page.&#8221; Then, set the page you&#8217;ve created as the &#8220;Homepage.&#8221;&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>You can also use various WordPress plugins that can help you create better landing pages, such as OptimizePress (versions higher than 3.0) and Thrive Optimize, or examine <a href=\"https:\/\/www.dopinger.com\/blog\/landing-page-examples\" target=\"_blank\" rel=\"noreferrer noopener\">landing page examples<\/a>. Keep in mind that they are paid plugins and require different steps. Besides this, most landing page creation tools allow users to integrate landing pages into WordPress based websites.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1002\" height=\"645\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/how-to-create-a-landing-page-in-unbounce.jpg\" alt=\"How to Create a Landing Page in Unbounce\" class=\"wp-image-3043\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/06\/how-to-create-a-landing-page-in-unbounce.jpg 1002w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/06\/how-to-create-a-landing-page-in-unbounce-768x494.jpg 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Landing_Page_in_Unbounce\"><\/span>How to Create a Landing Page in Unbounce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unbounce is a great landing page creation tool with many other different features. It has more than 100 templates and can be integrated into any WordPress website. You can conduct A\/B testing without the help of any other tool while using Unbounce. Unbounce offers yearly\/monthly subscription plans and specifically well-suited for enterprises. The software also offers a 14-day free trial.<\/p>\n\n\n\n<p>Follow these steps to create a landing page using Unbounce:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click on the &#8220;Create New&#8221; button located in the top-right corner of your Unbounce dashboard.&nbsp;<\/li>\n\n\n\n<li>Choose a template from the &#8220;Filter&#8221; drop-down menu that best matches your specific goal. Then, name your page at the bottom of the screen and click the &#8220;Start with This Template&#8221; button. It is possible for you to edit and add widgets, main window, images, toolbar, and other properties of a template.<\/li>\n\n\n\n<li>After you edit the template, use the &#8220;Drag &amp; drop&#8221; feature to add various elements such as boxes, images, buttons, texts, or embedded videos.<\/li>\n\n\n\n<li>Toggle the &#8220;Mobile&#8221; button located at the bottom right to preview your landing page on mobile devices. You can toggle between mobile and desktop versions at an instant whenever you like.&nbsp;<\/li>\n\n\n\n<li>Once you are satisfied with the design, click on the &#8220;Domains&#8221; section, then select the &#8220;Add a Domain&#8221; button located at the top right corner. To publish the landing page in your desired domain, select the &#8220;Add a New Custom Domain&#8221; section, and type the domain address. You can also integrate your WordPress website by clicking the &#8220;Add a WordPress Domain&#8221; button.&nbsp;<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"984\" height=\"596\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/how-to-create-a-landing-page-in-leadpages.jpg\" alt=\"How to Create a Landing Page in Leadpages\" class=\"wp-image-3044\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/06\/how-to-create-a-landing-page-in-leadpages.jpg 984w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2022\/06\/how-to-create-a-landing-page-in-leadpages-768x465.jpg 768w\" sizes=\"(max-width: 984px) 100vw, 984px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Landing_Page_in_Leadpages\"><\/span>How to Create a Landing Page in Leadpages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Leadpages is one of the most popular page builder tools and has many features exclusively designed to create landing pages. The software is known for its mobile-friendly aspects and a wide range of customization options. You can also track the analytics of your landing page without utilizing any other software. Leadpages is a paid software and offers yearly\/monthly subscription plans as well as a free trial.<\/p>\n\n\n\n<p>Follow these steps to create a landing page using Leadpages:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the &#8220;Landing Pages&#8221; section and select the &#8220;Create New Landing Page&#8221; button. Then, choose a landing page template from the menu.<\/li>\n\n\n\n<li>Edit page content such as widgets, page layout, page styles, and sections.<\/li>\n\n\n\n<li>Come up with a smart call-to-action phrase or choose one from the menu. Then, click the &#8220;Edit Pop-Up&#8221; and select &#8220;Edit Integrations&#8221; to adjust your form&#8217;s settings.<\/li>\n\n\n\n<li>Click the &#8220;Preview&#8221; button to see your landing page on various devices and look for any errors.  If you are satisfied, click the &#8220;Publish&#8221; button.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/04\/best-landing-page-practices.png\" alt=\"Best Landing Page Practices\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Landing_Page_Practices\"><\/span>Best Landing Page Practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To create a good landing page with high conversion rates, it is vital to create one in compliance with proven practices. We listed some of the most common and efficient practices to keep in mind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Focus on Your Main Goal<\/h3>\n\n\n\n<p>You should have a clear goal before you go on and start a landing page. Having a concise and clear call-to-action phrase is the first step to achieve that. In addition to a clear call-to-action phrase, it is recommended for you to present one option instead of multiple on a landing page.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/04\/a-b-testing.jpg\" alt=\"A B Testing\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">A\/B Testing<\/h3>\n\n\n\n<p>Conducting A\/B tests is one of the most efficient methods to know whether your current landing page is working or not. A\/B testing is about changing only one item in the same piece of content. So while applying the test for your landing page, you should also change only one variation. For instance, you can create landing pages with different headlines. Then test them in similar target audiences to see which one generates more click-throughs and conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Track Conversions with Analytics Tools<\/h3>\n\n\n\n<p>Conversion rates are crucial for measuring the success of a landing page. Other than conversion rates, you should also use analytics tools to keep track of the interest in your products and learn your target audience&#8217;s preferences. Even your landing page creation software offers analytics tools by default. You should still utilize other analytics tools such as Google Analytics, Google Search Console, or SEMRush.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stay Coherent to Website&#8217;s Visual Theme<\/h3>\n\n\n\n<p>Almost all landing page creation tools let users select a landing page from countless templates. Among those templates, you should look for the ones that match your website&#8217;s visual theme. You can also edit its graphics, fonts, and colors to fit the landing page seamlessly to your brand&#8217;s visual identity.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">     <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_on_How_to_Create_a_Landing_Page\"><\/span>Conclusion on How to Create a Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A good landing page is a necessity for any business website if they want to convert visitors into customers. Landing pages are there to improve lead generation, track interests in your products, increase overall reach, and many more. In this article, we covered three of the most popular landing page creation tools and briefly mentioned best practices to keep in mind. If you liked what was written but want to understand the concept of landing page in greater detail, then make sure you read our article: <a href=\"https:\/\/www.dopinger.com\/blog\/what-is-a-landing-page\" target=\"_blank\" rel=\"noreferrer noopener\">What Is a Landing Page?<\/a><\/p>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About\"><\/span>Frequently Asked Questions About <span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Do I need a domain address for a landing page?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 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fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Although you don&#8217;t necessarily have a domain address for landing pages, it is strongly advised for you to put them on your own website. So you can leap on the benefits of a landing page directly. Besides using landing pages on your website, you can pay\/ask other websites or hosting providers to host your landing page. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Do landing pages rank on Google and other search engine services?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 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18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Most landing pages are not designed to rank on search engines. Although there are several strategies to make them suitable for search engines to rank, this shouldn&#8217;t be their primary function in most cases. Landing pages are especially important for Google Ads&#8217;. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            How can I create a free landing page?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>The best landing page creation tools are paid as they offer various features and templates. However, there are also other landing page creation tools such as WordPress and some of its&#8217; plugins.\u00a0 <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading3\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_3\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_3\">\n                            How long should a landing page be?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_3\" class=\"collapse\" aria-labelledby=\"heading3\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>The length and duration of a landing page vary depending on its relevant industry, incentives, contained forms, and etc. That being said, landing pages should generally cover small spaces with short durations. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading4\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_4\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_4\">\n                            What makes a good landing page?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 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Landing pages are one of the most significant digital marketing strategies that can drive organic traffic and attract new potential customers to your business.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":3045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Landing Page? (With Best Practices)<\/title>\n<meta name=\"description\" content=\"A well-designed landing page can help you get more potential customers. 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