{"id":23255,"date":"2024-05-21T11:33:43","date_gmt":"2024-05-21T11:33:43","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=23255"},"modified":"2024-05-21T11:33:50","modified_gmt":"2024-05-21T11:33:50","slug":"keyword-mapping","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/keyword-mapping","title":{"rendered":"Keyword Mapping for SEO"},"content":{"rendered":"\n<p>Keywords are more than just words, they carry meanings. If you want to boost how well your ads perform in PPC (Pay-Per-Click) advertising, it&#8217;s crucial to understand how phrase match works in Google Ads. In PPC, keywords and match types are super important. They decide how closely someone&#8217;s search needs to match your chosen keywords for your ad to show up.<\/p>\n\n\n\n<p>There are different types, like broad match, phrase match, and exact match. Especially, paying attention to phrase matches in Google Ads. It means your ads can appear for searches that include the exact phrase you&#8217;ve chosen but with extra words before or after. Tech stuff changes a lot, and <a href=\"https:\/\/www.dopinger.com\/blog\/what-is-ppc\">PPC<\/a> is no exception. Even if you&#8217;re good at Google Ads, keep in mind that how Google Ads handles phrase matching has probably changed from when it started to now. So, staying updated is key, even for experienced people.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Keyword_Mapping\"><\/span>What is Keyword Mapping?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keyword mapping is a strategic process in search engine optimization (SEO) and digital marketing that involves associating specific keywords or phrases with particular pages on a website. The goal of keyword mapping is to optimize the relevance and visibility of a website&#8217;s content for search engines, making it more likely to rank higher in search engine results pages (SERPs). Keyword mapping is a strategy in SEO where you connect specific words or phrases to certain pages on your website. This helps search engines like Google know what each page is about. By doing this well, your pages are more likely to show up when people search for related things. It&#8217;s an important part of making your website visible and successful in search engine results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/05\/why-is-keyword-mapping-important-in-seo.png\" alt=\"Why is Keyword Mapping Important in SEO?\" class=\"wp-image-23299\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/05\/why-is-keyword-mapping-important-in-seo.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/05\/why-is-keyword-mapping-important-in-seo-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Keyword_Mapping_Important_in_SEO\"><\/span>Why is Keyword Mapping Important in SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keyword mapping is like a helpful guide for your website in the online world. It&#8217;s a bit like using the right signposts so that Google understands what your pages are all about. Google is like a detective looking for clues (keywords) on your pages to figure out if they match what someone is searching for. If it doesn&#8217;t find those clues, it might be trickier for your pages to show up in search results. Imagine you have similar pages talking about the same stuff \u2013 Google might get a bit confused and not know which one to show. This is where keyword cannibalization happens, and it&#8217;s not great for your website&#8217;s ranking.<\/p>\n\n\n\n<p>But, with keyword mapping, you can be a smart organizer with the following steps below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Perfectly set up for the right keywords<\/li>\n\n\n\n<li>Avoiding the confusion of similar pages<\/li>\n\n\n\n<li>Finding and fixing any gaps in your website content<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Do_Keyword_Mapping\"><\/span>How to Do Keyword Mapping?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keyword mapping is a structured process that involves connecting specific keywords or phrases to individual pages on your website. Even though it might seem a bit complex, keyword mapping is quite easy to do. The only drawback is that it takes a bit more time when you start including it in your work routine. But the good thing is, that having all your content details in one place saves you effort in the long run, which is a plus. By following these steps, you can effectively map keywords to your website&#8217;s content, enhancing its visibility and relevance in search engine results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prepare Spreadsheet<\/h3>\n\n\n\n<p>The primary step in establishing a strong keyword map is to create your spreadsheet document. Whether you choose Excel or Google Docs depends on your preference, but if you&#8217;re working with a team, we suggest the latter. Depending on whether you&#8217;re mapping an existing website or creating a new one, you might need sections indicating current items and proposed optimized changes.<\/p>\n\n\n\n<p>Include these categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Page ID:<\/strong> A quick reminder of the page&#8217;s subject.<\/li>\n\n\n\n<li><strong>URL:<\/strong> The published page&#8217;s web address.<\/li>\n\n\n\n<li><strong>Page Title:<\/strong> A title for the page containing keywords.<\/li>\n\n\n\n<li><strong>H1 Tag:<\/strong> The main title tag used, incorporating your central keyword.<\/li>\n\n\n\n<li><strong>Primary Keyword:<\/strong> The main focus keyword for the entire page.<\/li>\n\n\n\n<li><strong>Secondary or Supporting Keywords:<\/strong> Other keywords that complement the main one, including variations.<\/li>\n\n\n\n<li><strong>Page Summary:<\/strong> A brief one or two-sentence description of the page&#8217;s content.<\/li>\n<\/ul>\n\n\n\n<p>Depending on whether you&#8217;re mapping an existing website or creating a new one, you might need sections indicating current items and proposed optimized changes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/05\/conduct-keyword-research.png\" alt=\"Conduct Keyword Research\" class=\"wp-image-23300\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Conduct Keyword Research<\/h3>\n\n\n\n<p>Begin by researching and identifying relevant keywords for your website. Consider your target audience, industry, and business goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Understand User Intent<\/h3>\n\n\n\n<p>Analyze the intent behind each keyword. Are users looking for information, products, or services? Understanding user intent helps in mapping keywords to the most appropriate content on your website.<\/p>\n\n\n\n<p>This article may interest you: <a href=\"https:\/\/www.dopinger.com\/blog\/search-intent\">What Is Search Intent &amp; How to Optimize for It?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audit Your Existing Content<\/h3>\n\n\n\n<p>Review your current website content to identify which pages are already optimized for specific keywords. This audit helps you avoid duplicate content and ensures that each page has a distinct focus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Group Keywords by Theme<\/h3>\n\n\n\n<p>Organize your selected keywords into themes or topics. Grouping related keywords makes it easier to map them to specific pages that cover those topics comprehensively. Furthermore, Once you create a list of words, review them and remove any that you don&#8217;t think are crucial, aren&#8217;t searched much, or are too challenging. After that, in a spreadsheet, organize and group similar words that discuss the same thing. For example, you might group words like &#8220;healthy recipes,&#8221; &#8220;easy healthy recipes,&#8221; &#8220;benefits of healthy eating,&#8221; and &#8220;how to eat healthily&#8221; since they all revolve around the same topic, which is Healthy Eating.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/05\/assign-primary-and-secondary-keywords.png\" alt=\"Assign Primary and Secondary Keywords\" class=\"wp-image-23301\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/05\/assign-primary-and-secondary-keywords.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/05\/assign-primary-and-secondary-keywords-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Assign Primary and Secondary Keywords<\/h3>\n\n\n\n<p>Choose a primary keyword for each page based on its main theme. Additionally, identify relevant secondary keywords that support the primary keyword and provide additional context.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Map Keywords to Specific Pages<\/h3>\n\n\n\n<p>Assign each keyword or keyword group to a specific page on your website. Ensure that the content on the page aligns with the chosen keywords and provides valuable information to users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Update On-Page Elements<\/h3>\n\n\n\n<p>Optimize on-page elements such as title tags, <a href=\"https:\/\/www.dopinger.com\/blog\/what-is-meta-description\">meta descriptions<\/a>, headers, and content to include the mapped keywords naturally.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/05\/consider-url-structure.png\" alt=\"Consider URL Structure\" class=\"wp-image-23302\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/05\/consider-url-structure.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/05\/consider-url-structure-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Consider URL Structure<\/h3>\n\n\n\n<p>If possible, incorporate relevant keywords into the URL structure of each page. A user-friendly and keyword-rich URL can contribute to better search engine visibility. Also, if you have a bunch of words about one thing, and there&#8217;s already a page on your website about that, link the main word to that page&#8217;s web address. Keep doing this for all the pages you already have. But for the groups of words that don&#8217;t match any existing pages, you&#8217;ll need to make new web addresses. Then, you can use those new addresses to make new pages on those topics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Internal Linking<\/h3>\n\n\n\n<p>Create internal links between related pages using anchor text that includes targeted keywords. This helps search engines establish connections between different pages on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Regularly Review and Update<\/h3>\n\n\n\n<p>Keep your keyword mapping strategy dynamic. Regularly review and update it based on changes in search trends, user behavior, or updates to your website&#8217;s content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Monitor Performance<\/h3>\n\n\n\n<p>Use analytics tools to monitor the performance of each page in terms of search engine rankings and user engagement. Adjust your keyword mapping strategy as needed to improve results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/05\/how-to-avoid-keyword-cannibalization-with-keyword-mapping.png\" alt=\"How to Avoid Keyword Cannibalization with Keyword Mapping?\" class=\"wp-image-23303\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Avoid_Keyword_Cannibalization_with_Keyword_Mapping\"><\/span>How to Avoid Keyword Cannibalization with Keyword Mapping?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keyword cannibalization happens when you have different pages talking about the same or very similar things. This confuses search engines like Google, making it hard for them to decide which page is the most important to show in search results. This confusion can harm your rankings and visibility. That&#8217;s why, when planning keywords for your website, stick to the rule of having one page for one unique topic. This helps avoid the problem of keyword cannibalization. If you need similar pages, use <a href=\"https:\/\/www.dopinger.com\/blog\/what-is-canonical-url\">canonical tags<\/a> to tell search engines which page is the main one to display.<\/p>\n\n\n\n<p>To steer clear of keyword cannibalization through keyword mapping, follow these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify target keywords: Clearly define the primary keywords you want each page to focus on.<\/li>\n\n\n\n<li>Assign unique topics: Make sure each page has a distinct and unique topic or theme. Avoid duplicating content across different pages.<\/li>\n\n\n\n<li>Create a keyword map: Organize your chosen keywords and assign them to specific pages based on relevance and uniqueness. Ensure that each keyword aligns with the content of its assigned page.<\/li>\n\n\n\n<li>Check existing content: Review your website to identify any pages that might be competing for the same keywords. If you find such pages, consider consolidating or reorganizing content to eliminate duplication.<\/li>\n\n\n\n<li>Use canonical tags: If you have similar pages that can&#8217;t be avoided, employ canonical tags to indicate the preferred or main page for search engines. This helps them understand which page should be prioritized in search results.<\/li>\n\n\n\n<li>Monitor and update: Regularly check your website for any changes or additions that might lead to keyword overlap. Update your keyword mapping as needed to maintain clarity and prevent cannibalization.<\/li>\n<\/ul>\n\n\n\n<p>By carefully planning and organizing your keywords, along with monitoring your content, you can effectively avoid keyword cannibalization and enhance the overall performance of your website in search engine results.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About\"><\/span>Frequently Asked Questions About <span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Can keyword mapping be applied to both new and existing websites?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Yes, keyword mapping is beneficial for both new and existing websites. For existing sites, it may involve a review and restructuring of content to align with targeted keywords.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            What role do canonical tags play in keyword mapping?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 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12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Canonical tags are used to indicate the preferred or main page for search engines when dealing with similar content. In keyword mapping, they help establish which page should be prioritized in search results to avoid confusion.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            How to monitor the effectiveness of my keyword mapping strategy?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 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11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Regularly monitor your website analytics, track keyword performance, and assess changes in search engine rankings.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Keywords are more than just words, they carry meanings. If you want to boost how well your ads perform in PPC (Pay-Per-Click) advertising, it&#8217;s crucial to understand how phrase match works in Google Ads. In PPC, keywords and match types are super important. They decide how closely someone&#8217;s search needs [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":23298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-23255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword Mapping for SEO - Dopinger Blog<\/title>\n<meta name=\"description\" content=\"Discover effective keyword mapping techniques to improve your website&#039;s ranking in search engine results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/blog\/keyword-mapping\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Mapping for SEO - Dopinger Blog\" \/>\n<meta property=\"og:description\" content=\"Discover effective keyword mapping techniques to improve your website&#039;s ranking in search engine results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/blog\/keyword-mapping\" \/>\n<meta property=\"og:site_name\" content=\"Dopinger Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingercom\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-21T11:33:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-21T11:33:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/05\/keyword-mapping-for-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hasan Berber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dopingercom\" \/>\n<meta name=\"twitter:site\" content=\"@dopingercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hasan Berber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/keyword-mapping#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/keyword-mapping\"},\"author\":{\"name\":\"Hasan Berber\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/c84d7a10ee5c907bb1a6ed02238142d3\"},\"headline\":\"Keyword Mapping for SEO\",\"datePublished\":\"2024-05-21T11:33:43+00:00\",\"dateModified\":\"2024-05-21T11:33:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/keyword-mapping\"},\"wordCount\":1629,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/keyword-mapping#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/05\/keyword-mapping-for-seo.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/blog\/keyword-mapping#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/blog\/keyword-mapping\",\"url\":\"https:\/\/www.dopinger.com\/blog\/keyword-mapping\",\"name\":\"Keyword Mapping for SEO - 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I graduated from Istanbul University with a degree in Business Administration. My interest in digital marketing started when I took a related course at university. Since then, I have been passionately following this field, and I'm at Dopinger to share the knowledge I've gained with you!\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/hasanberberr\/\"],\"url\":\"https:\/\/www.dopinger.com\/blog\/author\/hasanberber\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/keyword-mapping#faq-question-1716194294843\",\"position\":1,\"url\":\"https:\/\/www.dopinger.com\/blog\/keyword-mapping#faq-question-1716194294843\",\"name\":\"Can keyword mapping be applied to both new and existing websites?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, keyword mapping is beneficial for both new and existing websites. 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