Let’s face one of the main bogeys that terrify the days of those involved in SEO<\/a> and site management. As well as those who work with link building. The main method to avoid risks is to better understand the field of our business and Google<\/a> rules. Some black-hat SEO tactics, risky backlinks, or unoriginal content can cause a negative impact.<\/p>\n\n\n\n The starting point is the instructions for webmasters disseminated by Google through the Search Console guide. The section dedicated to quality standards describes, “Some illegal practices may result in the complete removal of a site from the Google index or a manual anti-spam or algorithmic action on the site.”<\/p>\n\n\n In other words, when Google discovers that a site has taken actions contrary to its guidelines, it intervenes with a specific penalty, which translates into the removal from the search engine index for a single page or, in the worst cases, for the entire site. When this happens, in practice, “the site subjected to an anti-spam action may no longer be displayed in the results of Google.com or on any Google partner site.”<\/p>\n\n\n\n On closer inspection, these instructions closely follow the directions for creating a site with Google’s recommendations, with clear and simple points to follow and respect:<\/p>\n\n\n\n Then there are several specific techniques that they don’t recommend, such as content automatically generated or copied from other online resources, link schemes, cloaking or doorway pages, which we have already encountered in the deepening of black hat SEO<\/a> and which represent, precisely, manipulative tactics that can cause a penalty by Google.<\/p>\n\n\n\n Broadly speaking, there are two general categories of penalties on the search engine;<\/p>\n\n\n\n But in reality, there is much discussion on this second definition. To be more precise; in fact, the variations determined by the updates of the Google algorithm are “re-calculations,” or “adjustments” produced by the search engine’s attempt to be more and more precise in responding to user requests and respecting its own quality standards, as pointed out several times by the Googlers.<\/p>\n\n\n In this sense; the sites that suffer a drop in organic traffic and ranking in SERPs following algorithm updates have not done something wrong but have been evaluated as less deserving than their competitors based on Google parameters. Which we know also exploits the hidden work of its quality raters. (Who are precisely the evaluators of the quality of the search results provided by the engine; with useful indications for the subsequent corrections of the system.)<\/p>\n\n\n\n Therefore, the real penalties of Google are the manual actions; the concrete sanctions that the Mountain View team inflicts on a site responsible for an established violation of the search engine guidelines. In fact, a division of specialists deals with individually reviewing the sites and assigning penalties if irregular behavior is ascertained, especially to continue the fight against spam, which remains a central problem on the Web.<\/p>\n\n\n\n<\/span>What Are Google Penalties?<\/span><\/h2>\n\n\n\n
![\"google](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/04\/google-penalties.jpg\")
<\/figure><\/div>\n\n\nGoogle Targets Sites That Use Illegal Practices<\/h3>\n\n\n\n
The Techniques Not Recommended on the Search Engine<\/h3>\n\n\n\n
\n
<\/span>The Types of Google Penalties<\/span><\/h2>\n\n\n\n
\n
![\"the](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/04\/the-types-of-google-penalties.jpg\")
<\/figure><\/div>\n\n\nGoogle’s Algorithmic Penalties<\/h3>\n\n\n\n
Manual Actions, Google Sanctions to Sites<\/h3>\n\n\n\n
When They Enable Manual Actions<\/h4>\n\n\n\n
![\"how](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/04\/how-to-avoid-google-penalties.jpg\")
<\/figure><\/div>\n\n\n