{"id":2042,"date":"2020-08-10T15:36:30","date_gmt":"2020-08-10T15:36:30","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=2042"},"modified":"2024-02-05T10:23:10","modified_gmt":"2024-02-05T10:23:10","slug":"how-to-avoid-clickbait","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/how-to-avoid-clickbait","title":{"rendered":"How to Avoid Clickbait? (and Create Better Titles)"},"content":{"rendered":"\n

Clickbait is a form of false digital advertisement, specially designed to lure visitors into clicking on a link while misleading their attention through false promises, exaggerations, or deceptive headlines. Today with all the media and its consumption moving online, media outlets or content creators must compete for user attention at unprecedented levels contrary to traditional offline media. In order to keep their click-through rates up and to increase the visibility of the ads, they had to come up with catchy but not-informing headlines called clickbait<\/em>. While it can really increase the short-term traffic count, its long-term effects are bad for brand recognition, credibility, and search rankings. <\/p>\n\n\n\n

Most clickbait titles are harmless and there to increase the overall engagement, but when people lured into clicking on one, they feel upset and disappointed. After not finding what they hope for, they are inclined not to use the content<\/a> from the relevant website. So now, let\u2019s examine how to avoid it both while creating and clicking. <\/p>\n\n\n

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<\/span>Why Should You Avoid Using It?<\/span><\/h2>\n\n\n\n

Some websites and content creators use clickbait regularly to attract more traffic to their website. However, this can damage business and brand credibility in various ways. We listed some of the negative effects of using it below:<\/p>\n\n\n\n

Bounce Rates<\/a>: <\/strong>Most clickbait articles do not contain valuable information or useful content for the users, so they do not stay long on the page, leaving it within seconds. High bounce rates are almost always a bad sign for search engines and their algorithms to rank your content. <\/p>\n\n\n\n

Disappointed Audience:<\/strong> Even if your clickbait content gets a popular start, its traffic will plummet over time, and may even get penalized by social media networks or search engines. Since clickbait targets the \u201ccuriosity gap\u201d of users to get more clicks, your audience will be disappointed when the content cannot fill their curiosity properly. This will affect your long-term metrics negatively because the users return because of the honesty, not for frustration and deception.<\/p>\n\n\n\n

Losing Potential Followers:<\/strong> User experience is one of the most important things to consider thoroughly to create a successful digital strategy. If users have negative experiences with your content repeatedly, they will most probably stop following and sharing your content. That is to say, using clickbait to attract more visitors can harm your business in return.<\/p>\n\n\n\n

Not-reliable Metrics Data:<\/strong> While monetizing your content, marketing specialists would look onto many details of your analytics. Although having a large number of clicks might be valuable data for them, it does not begin to cover the whole story. Clickbait content muddles those important analytics data such as demographics, location, gender, or age.<\/p>\n\n\n

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How to Create Good Titles?<\/h3>\n\n\n\n

While we covered reasons to avoid using clickbait in your content above, let\u2019s see how to create good yet not-clickbait titles since every creator wants to come up with original and creative titles<\/a> for their works. There are a couple of tips below to create informing and appealing titles while avoiding clickbait:<\/p>\n\n\n\n