{"id":14966,"date":"2023-01-03T11:52:11","date_gmt":"2023-01-03T11:52:11","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=14966"},"modified":"2023-11-04T16:38:37","modified_gmt":"2023-11-04T16:38:37","slug":"how-to-target-audience-with-funnel","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/how-to-target-audience-with-funnel","title":{"rendered":"How to Target Audience With Funnel"},"content":{"rendered":"\n
As you probably know, marketing and sales funnels are among the bullet tactics that almost every modern business should adopt. Why ‘bullet’? Because they have a straightforward trajectory. They don’t waste time with clumsy marketing trials and errors that end up all over the place. Here’s the thing, though: They don’t mean much if there’s not a specific audience associated with them. Not so surprising, is it? Regardless of the funnel type, you’re bound to integrate an audience. Because, at the end of the day, the whole funneling process is nothing but the representation of the journey an audience takes part in. <\/p>\n\n\n\n
But what is meant here by the term audience? Potential followers, leads, prospects, customers\u2026 namely, the group of people you’re trying to attract to your orbit. So our central question of the day is: How to target an audience with a funnel? But before heading to that, let’s start with some basics.<\/p>\n\n\n\n
<\/span>What Is a Target Audience?<\/span><\/h2>\n\n\n\n
We have already sketched some elements of the answer in our introduction. Let’s, however, try to comprehend the concept a little better since it’s one of the primordial ones for almost any industry.<\/p>\n\n\n\n
A target audience is, above all, a group of people who have certain characteristics in common. Most typically, these characteristics are related to demographics (such as age, gender, place of residence, profession, income, etc.) and behavioral patterns (such as buying habits, preferred brands, preferred communication tools, etc.).<\/p>\n\n\n\n
Among those groups of people who share similar traits, some are likely to be of interest to your business. Which ones? Well, that would obviously be those whose traits match your products and services the most. Say, if you own a kids’ designer brand, you would probably not want to concentrate your efforts on boomers. Or you would, but more like secondary targets at most (as ‘sponsors’, so to speak). Within the same logic, targeting steakhouses would not be your first choice if your business is about vegan products.<\/p>\n\n\n\n
In short, a target audience is a specific group of consumers to whom you want to promote your professional activity. And you want to do so because you believe what you have to sell or offer matches their needs.<\/p>\n\n\n\n
<\/span>How to Find Your Target Audience?<\/span><\/h2>\n\n\n\n
At this point, there are a few questions you should ask yourself: Who are the target audience you’d better focus on? Where are you the most likely to spot them? Furthermore, how can you combine this search with the business model known as a funnel?<\/p>\n\n\n
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What we already know is the general functioning of funnels. Roughly said, there’s a process divided into stages that goes narrower and narrower from top to bottom. Just like a funnel, in the most literal sense of the term. It starts with an awareness-building stage and gradually makes its way to final action (e.g., a purchase from the customer). For example, one of the best-known hierarchical funnel models, AIDA is the abbreviation of this process: awareness -> interest -> desire -> action.<\/p>\n\n\n\n
![\"marketing](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/01\/marketing-sales-funnel.jpg\")
<\/figure><\/div>\n\n\n![\"the](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/01\/the-marketing-funnel.jpg\")
<\/figure><\/div>\n\n\n![\"target](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/01\/target-audience-examples.jpg\")
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