{"id":1482,"date":"2020-07-10T11:46:35","date_gmt":"2020-07-10T11:46:35","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=1482"},"modified":"2023-12-04T09:28:33","modified_gmt":"2023-12-04T09:28:33","slug":"what-is-guest-posting","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/what-is-guest-posting","title":{"rendered":"What Is Guest Posting? (Why Is It Useful for SEO?)"},"content":{"rendered":"\n<p>Have you ever heard of guest blogging or guest posting?<\/p>\n\n\n\n<p>We want to talk to you about the practice of guest posting and how to increase the website&#8217;s authority by being linked by other websites.&nbsp;<\/p>\n\n\n\n<p>Generally speaking, guest blogging is assumed as an SEO activity. With this, you host articles written by other bloggers on your website; we will explain how the whole process works and which players are involved when deciding to make guest posts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/what-is-guest-posting.png\" alt=\"What is guest posting\" class=\"wp-image-1490\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Guest_Posting\"><\/span>What Is Guest Posting?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>A guest post is an article (or a blog post) produced for guest blogging or guest posting.<\/em><\/p>\n\n\n\n<p>It is a practice used for SEO link building and is quite common in the global blog scenario.<\/p>\n\n\n\n<p><strong>The guest post has a single meaning:<\/strong>&nbsp;It is inviting other bloggers to write their articles on your blog. In other words, we speak of guest blogging when one person offers or is asked to write their blog post.<\/p>\n\n\n\n<p>Technically, it is the act of writing content for another company&#8217;s website. It&#8217;s like when they invite you to have tea with a friend. But the guest blogging activity is two-sided,&nbsp;<strong>a guest blogger<\/strong>, and&nbsp;<strong>a host blogger<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Should You Do Guest Posting?<\/h3>\n\n\n\n<p>Usually, guest bloggers write for blogs similar to their sector to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attract new traffic to their website<\/li>\n\n\n\n<li>Enhance their domain authority by using external links from relevant domains<\/li>\n\n\n\n<li>Increase the credibility and awareness of your blog (or brand)<\/li>\n\n\n\n<li>Build relationships and collaborations with professionals or colleagues in the sector<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_the_Advantages_of_a_Guest_Posting_for_a_Company\"><\/span>What Are the Advantages of a Guest Posting for a Company?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A guest post also offers numerous advantages for a company or a freelancer.<\/p>\n\n\n\n<p>Sharing your experience with a guest post on other sectors or relevant websites allows you to establish yourself as an authoritative figure.<\/p>\n\n\n\n<p>It helps you build solid relationships with strategic partners or prominent personalities who will expose your brand to a whole new audience.<\/p>\n\n\n\n<p>But can you look at guest blogging from a different perspective? We always say to our customers that with SEO, you stop looking for customers, they find you! And the same goes for SEO copywriting.<\/p>\n\n\n\n<p>Having posts written by guest bloggers on your blog allows you to offer new topics to your audience.<\/p>\n\n\n\n<p>It is now proven that most people get tired of the routine quickly, especially in the digital world. Soon the usual readings become boring in the eyes of those who follow you.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/publishing-guest-posts.png\" alt=\"Publishing guest posting\" class=\"wp-image-1491\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Publishing Guest Posts Is a Great Way to Engage Readers.<\/h3>\n\n\n\n<p>It allows you to avoid writing the usual promotional article. But above all, you can broaden the audience of people who will know your brand when your guest bloggers share the guest post written by them with their network. Many companies in the world have chosen this route. They buy most of their content from other bloggers in their industry or neighboring sectors.<\/p>\n\n\n\n<p><strong>Tip:<\/strong>&nbsp;Guest bloggers can help you offer new content to your readers when you don&#8217;t have much time to write content. Or when you can&#8217;t count on a team of copywriters, editors, or content specialists.<\/p>\n\n\n\n<p>Typically, a guest post offers mutual benefits for both the guest blogger and the website hosting the guest content. Imagine guest blogging as a win-win situation.<\/p>\n\n\n\n<iframe width=\"100%\" height=\"300\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1547720338&#038;color=%23ff5500&#038;auto_play=false&#038;hide_related=false&#038;show_comments=true&#038;show_user=true&#038;show_reposts=false&#038;show_teaser=true&#038;visual=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/dopingercom\" title=\"Dopinger\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">Dopinger<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/dopingercom\/what-is-guest-posting-why-it-is-important\" title=\"What Is Guest Posting?\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">What Is Guest Posting?<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Start_Guest_Blogging\"><\/span>How to Start Guest Blogging<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before you get started with guest posts, make sure you are clear about what you want to get from the guest blogging experience. You need to research blogs from non-competing companies for which you can provide valuable information to readers.<\/p>\n\n\n\n<p>Designing guest posts for your partners is already a great place to start. It may be the first step toward a successful co-marketing strategy. You may also think that you are hosted on your partners&#8217; blog to develop relationships with new companies that already work with them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/how-do-you-write.png\" alt=\"how do you write guest posting\" class=\"wp-image-1492\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Write_a_Guest_Post\"><\/span>How Do You Write a Guest Post?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are some steps for accomplishing a successful guest post:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Start Doing Guest Posting Research<\/h3>\n\n\n\n<p>The Internet is a world where spam is around the corner. Make sure you don&#8217;t post guest posts on websites or blogs that have a bad reputation for Google. And prevent unqualified bloggers from posting spam content on your blog.<\/p>\n\n\n\n<p>You will need to focus on finding copywriters, ghostwriters, and bloggers who take care of your niche\u2014select websites in your market and companies with a similar background.<\/p>\n\n\n\n<p>You will need to be in line with what guest bloggers write on their posts. And that the content is in line with the interests of your company! If the guest post does not align with your business, brand, or tone of voice, it will have an inverse and negative impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. What You Need to Ask Yourself Before Hosting or Being Hosted With a Guest Post:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does this blog or blogger have many active followers around its brand? Are comments, shares, interactions real?<\/li>\n\n\n\n<li>Can they be counted on, or certified social accounts? Do they regularly post their articles on Facebook, Instagram, Twitter, TikTok profiles?<\/li>\n\n\n\n<li>Do they have a high and beneficial domain rating for my SEO?<\/li>\n\n\n\n<li>Is their industry complementary or associable with mine?+<\/li>\n<\/ul>\n\n\n\n<p><strong>EXTRA TIP:<\/strong>&nbsp;when looking for guest bloggers on Google, write a sector keyword + &#8220;guest post,&#8221; &#8220;write for us&#8221; or something similar.<\/p>\n\n\n\n<p>For example, if you want to write about 2021 travel tips, you can google:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Travel tips 2021 guest post<\/li>\n\n\n\n<li>or, Travel tips 2021 seeking guest posts<\/li>\n\n\n\n<li>also, try Travel tips 2021 write for us<\/li>\n\n\n\n<li>Travel tips 2021 guest post submissions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. What Should a Successful Guest Post Look Like?<\/h3>\n\n\n\n<p>The key to writing a quality guest post is to consider it as an added value for your audience. Never as a form of advertising!<\/p>\n\n\n\n<p>Your guest posts must be designed to educate your reader, not to promote your product or service. If the topic is relevant to your product or service, there is nothing wrong with mentioning it. But there is a big difference between shameless selling and offering useful and usable information to readers.<\/p>\n\n\n\n<p>Aim to write to establish yourself as an authoritative figure in your field. Introduce yourself to a new audience and build authentic relationships with other bloggers or companies.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/write-a-clear-and-concise.png\" alt=\"write a clear and concise bio\" class=\"wp-image-1493\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Write a Clear and Concise Bio of the Author.<\/h4>\n\n\n\n<p>Although some companies allow you to include links to your website within your blog&#8217;s main body, many prohibit it or modify the links over time. Therefore, your biography is probably the only place in your guest post that will include a permanent link to your website.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Internal Links<\/h4>\n\n\n\n<p>Try to include at least one <a href=\"https:\/\/www.dopinger.com\/blog\/what-are-internal-and-external-links\">internal link<\/a> relevant to one of the previous posts you posted on the blog. They will appreciate this little act that helps increase brand authority and traffic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Social Signals and Sharing<\/h4>\n\n\n\n<p>End each post with a call-to-action asking readers to leave a comment or share. The more people comment and share your blog, the more popular your post will become in an SEO search.<\/p>\n\n\n\n<p>Promote your guest post on your social channels. It is a nice gesture that will also generate more traffic to your guest blogger and his business. It should now be automatic to share your content &#8211; and it&#8217;s a popular way to say &#8220;thank you&#8221; to your host blogger.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Position, Where to Insert the Links of the Guest Post?<\/h4>\n\n\n\n<p>Deciding where to insert a backlink in a guest post is of fundamental importance.<\/p>\n\n\n\n<p>If the link pointing to your site is not placed in the correct position of the text, it will be worth very little in the eyes of Google and its spiders.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Avoid the classic positions. The most discounted and most used to insert links:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Footer<\/li>\n\n\n\n<li>Header<\/li>\n\n\n\n<li>Sidebar<\/li>\n\n\n\n<li>Widgets<\/li>\n\n\n\n<li>The various &#8220;powered by&#8221;<\/li>\n\n\n\n<li>Pages dedicated only to links and blogrolls.<\/li>\n<\/ul>\n\n\n\n<p>Putting the same links scattered on the same web page does not increase the relevance of the content for Google. On the contrary, the search engine tends to diminish the value links that all concentrated on the same page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Track Your ROI<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/trak-your-roi.png\" alt=\"track your roi\" class=\"wp-image-1494\"\/><\/figure><\/div>\n\n\n<p>Use Google Analytics to check the traffic generated by your guest post. It will give you a broader idea of what readers want to know.<\/p>\n\n\n\n<p>It is the starting point if it is the first time you do guest posting. From here, you can see what is working and how to optimize for the next time.<\/p>\n\n\n\n<p>These tips will help you avoid writing or accepting spam content and getting the guest blog&#8217;s real benefits.<\/p>\n\n\n\n<p>To increase your positioning on search engines and enhance SEO, you need to strengthen your brand&#8217;s credibility. Reaching new audiences is one such activity.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/how-guest-posting.png\" alt=\"how guest posting affects\" class=\"wp-image-1495\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_guest_posting_affects_SEO\"><\/span>How guest posting affects SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Guest blogging isn&#8217;t just a way to improve relationships in the blogosphere or brand visibility. It is an excellent tool for building domain authority, scaling SEO placements, and a method of getting inbound links. The guest posting content you create should include careful keyword planning as keywords play a great role in ranking high on SERP. Once you create content for guest blogging, the next step you should take is to keep track of the process. To do that, you can use <a href=\"https:\/\/www.dopinger.com\/rank-tracker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dopinger Rank Tracker Tool<\/a> and never let it slip through your fingers.<\/p>\n\n\n\n<p>Developing a guest posting strategy not only favors the production of SEO-friendly content. It allows you to link other websites that use optimized articles to your website as an authoritative online source.<\/p>\n\n\n\n<p>According to the way the Google algorithms work, if other people connect to your blog for content posted on their websites, they will necessarily have to be relevant and exciting.<\/p>\n\n\n\n<p>When people comment, share, appreciate or link to your blog, this affects Google PageRank (or &#8220;link juice&#8221;). It means appearing on search results when someone searches for a similar topic on Google.<\/p>\n\n\n\n<p>Like all SEO techniques, guest posting for link building has become an abused practice. In particular, former Google Webspam manager Matt Cutts wrote an excellent blog article that targets blog posting for SEO. Matt considers &#8220;wild&#8221; guest blogging as the root cause of receiving a penalty from Google.<\/p>\n\n\n\n<p>Google currently penalizes forced or abusive link-building practices because they are often related to SPAM or bad SEO practices. Among these, there is also the proliferation of forced or unnatural links to your site.<\/p>\n\n\n\n<p><strong>But this doesn&#8217;t have to be your case!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Guest_post_and_publication_frequency\"><\/span>Guest post and publication frequency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Guest posting is always a good idea to advertise your site or blog, especially if you go to publish on websites belonging to the same business niche.<\/p>\n\n\n\n<p>In this way, it is possible to attract new users from other websites.<\/p>\n\n\n\n<p>However, continuous guest posting is harmful because it would be seen as an unnatural way of doing link building. Publishing low-frequency guest posts, however, would be useless. It would not affect SEO positively or negatively on your site.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Following these tips will help you reap the actual benefits of guest blogging. To increase your SEO rankings, boost your brand&#8217;s credibility and,  reach new audiences in the sector, follow our recommended steps, and only associate your business blog and posts with well-respected marketers.<\/p>\n\n\n\n<p>And as always, keep creating remarkable and consistent content!&nbsp;<\/p>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About\"><\/span>Frequently Asked Questions About <span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            What is the best position for a link?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Within the body of the actual text of the web page would be good. Possibly at the beginning of the article. Important: you don&#8217;t need to repeat the same link multiple times in the same guest post.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Do Guest Bloggers get paid?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 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17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>It&#8217;s mostly done for the networking experience and the potential to have new readers click through to their blog or website. But there is a possibility depending on the blog.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Where can I find guest bloggers?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 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fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>You can simply visit other blogs in your niche that accept guest authors, and see who&#8217;s writing for them. Chances are, they may be interested in writing for your blog too.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Have you ever heard of guest blogging or guest posting? We want to talk to you about the practice of guest posting and how to increase the website&#8217;s authority by being linked by other websites.&nbsp; Generally speaking, guest blogging is assumed as an SEO activity. With this, you host articles [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":14543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[],"class_list":["post-1482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Guest Posting? (Why Is It Useful for SEO?)<\/title>\n<meta name=\"description\" content=\"Have you ever heard of guest blogging or guest posting? We want to talk to you about the practice of guest posting and importance of it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/blog\/what-is-guest-posting\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Guest Posting? (Why Is It Useful for SEO?)\" \/>\n<meta property=\"og:description\" content=\"Have you ever heard of guest blogging or guest posting? We want to talk to you about the practice of guest posting and importance of it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/blog\/what-is-guest-posting\" \/>\n<meta property=\"og:site_name\" content=\"Dopinger Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingercom\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/margritaksu\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-10T11:46:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-04T09:28:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2020\/07\/what-is-guest-posting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Margrit Aksu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@margritsays\" \/>\n<meta name=\"twitter:site\" content=\"@dopingercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Margrit Aksu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/what-is-guest-posting#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/what-is-guest-posting\"},\"author\":{\"name\":\"Margrit Aksu\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/410ac996c6ed46b7410677588d47f8f2\"},\"headline\":\"What Is Guest Posting? 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