{"id":1435,"date":"2020-07-09T13:11:00","date_gmt":"2020-07-09T13:11:00","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=1435"},"modified":"2024-08-21T11:55:59","modified_gmt":"2024-08-21T11:55:59","slug":"pagination-and-seo","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/pagination-and-seo","title":{"rendered":"Pagination and SEO: How To Handle It?"},"content":{"rendered":"\n<p>If you run a shop with a lot of products and your category pages also contain a text, the question arises:&nbsp;How do I properly deal with pagination within the framework of SEO?&nbsp;<\/p>\n\n\n\n<p>Websites with a large amount of content and information are often divided into so-called component pages. This pagination poses severe challenges about the correct indexing of the website content.<\/p>\n\n\n\n<p>You should be aware that there is only one way to use it. We will show you the right way and how you should NOT use it to control your pagination.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_Pagination_Important\"><\/span>Why Is Pagination Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The pagination helps you to organize your page and to distribute your <a href=\"https:\/\/www.dopinger.com\/blog\/google-crawl\" target=\"_blank\" rel=\"noreferrer noopener\">crawl budget<\/a> correctly. As already described, e-shops with many products are predestined for pagination. But other page types can be used:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>News on topic pages<\/li>\n\n\n\n<li>Overview pages of doctor searches<\/li>\n\n\n\n<li>Event pages<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<p>Many Content Management Systems provide pagination by default. In most cases, however, this is not suitable for SEO. Some pages are not even indexed. Thus, always check what your e-shop or CMS system offers you, and decide whether you still have to do something from an SEO perspective. In most cases, thanks to PHP, these systems can be easily adapted to SEO suitability, so that nothing stands in the way of a successful ranking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">NEVER &#8220;noindex&#8221; From Page 2<\/h3>\n\n\n\n<p>If you run an e-shop, you should always pay attention to how it is indexed. It was often discussed and written; it should build &#8220;noindex, follow&#8221; from page 2 into the &lt;head&gt; of the website. This works for some time, but it has a negative effect. In the long run, the search engines also impose a &#8220;noindex, nofollow&#8221; on page 1 and refer all pages from the index. Therefore, please&nbsp;<strong>NEVER<\/strong>&nbsp;noindex from page 2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using rel=&#8221;prev&#8221; and rel=&#8221;next&#8221;<\/h3>\n\n\n\n<p>The use of rel=&#8221;prev&#8221; and rel=&#8221;next&#8221; for pagination has prevailed for many years. Google launched this use in 2011 and touted it as a viable pagination solution. But now this has come to an end. On March 21, 2019, John M\u00fcller from Google stated that Google no longer uses this variant. Hence, rel=&#8221;prev&#8221; and rel=&#8221;next&#8221; are irrelevant for Google. However, we recommend using this setting because other search engines such as Bing continue to use them. These will not harm Google ranking. In a Twitter statement, John M\u00fcller announced that the relevant documentation was removed from the Google portfolio.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"704\" height=\"285\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/paginierung-john-mueller-prev-next-1.jpg\" alt=\"John M\u00fcller pagination\" class=\"wp-image-1439\"\/><\/figure><\/div>\n\n\n<p><em>M\u00fcller also made it clear that most pages work without these settings.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"711\" height=\"312\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/paginierung-john-mueller-1.jpg\" alt=\"John M\u00fcller pagination 2\" class=\"wp-image-1440\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Use of Canonicals for Pagination<\/h3>\n\n\n\n<p>Many website operators and SEOs thought many years ago that they could control pagination using canonical tags. But this is a crude mistake. The e-shop operators have set a canonical on page 2 of the category, referred to page 1. This is not practical. Canonicals are used only to canonize pages with almost identical content. An e-shop is a different product, so each page stands alone within the category. Here it is always important to let the Canonical refer to itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Integration of Parameters in the Context of pagination<\/h3>\n\n\n\n<p>A practical solution using Canonicals is to use additional parameters. So a parameter with the respective page number is appended to the actual page.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong>Random e-shop:\n<\/strong>https:\/\/www.randomeshop.com\/cagegory1\/ \u2013&gt; Main Page\nhttps:\/\/www.randomeshop.com\/category1?page=2 \u2013&gt; Page 2, incl. parameters<\/pre>\n\n\n\n<p>Adding parameters makes it much easier to control a page with the parameter handling in the Google Search Console. Also, via the Disallow command in the robots.txt, the sub-categories can be easily excluded from the index.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pagination Using AJAX and JavaScript Scrolling<\/h3>\n\n\n\n<p>Scrolling endlessly on the page and the products repeatedly reloading again is hugely annoying. When scrolling, the URL changed so that a parameter value was added, even though you always stayed on the same page. Whenever the products are reloaded using JavaScript and AJAX, text, and the particular footer disappear further and further downwards and can never be reached. Reloading the products via AJAX and JavaScript is not bad but should be used differently and, above all, more sensibly. There is a &#8220;More&#8221; button. By clicking on a &#8220;Show more products&#8221; button, the products can be easily reloaded after clicking with AJAX and JavaScript. This helps everyone who wants to see more products. The website visitors who wish to keep the preset number of products can easily reach the category text and the footer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/use-of-the-view-all-page.png\" alt=\"view all page\" class=\"wp-image-1447\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Use of the View All page<\/h3>\n\n\n\n<p>This page summarizes all products that exist in a category. With the help of lazy loading, the products can be reloaded dynamically. To do this, each component page, i.e., each paginated page, must point to the &#8220;view-all page&#8221; using Canonical. From a usability point of view, this variant is not suitable. The View-All is just a gimmick to show Google all the products that are available within a category. We don&#8217;t believe in this variant. If we want to share the products of a category with Google, we do it via the sitemap. This can then also be used to precisely control which products the bot should view and which should not.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Duplicate Content When Paginated<\/h3>\n\n\n\n<p>In addition to excluding the parameter pages, duplicate content can be quickly remedied. However, there are other ways to avoid duplicate content. If you want to have all pages, including those with parameters in the index, you must pay attention to individual metadata. A plausible but straightforward solution is to use a counter. It is sufficient to add the page in brackets.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong>Random e-shop:<\/strong><br>Cheap shoes from the brand XYZ -&gt; page 1<br>Cheap shoes of the brand XYZ (page 2) -&gt; have the value of the clip count up with a counter.<\/pre>\n\n\n\n<p>This setting ensures a unique page title and prevents duplicate content as part of the pagination. It should also be noted that if a text has been included in the category, it can only be found on the first page. The programmer within the template best sets this. The programmer must program a corresponding query for this.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/allocation-products-to-other-categories.png\" alt=\"allocation of products\" class=\"wp-image-1448\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Allocation_of_Products_to_Other_Categories\"><\/span>Allocation of Products to Other Categories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For avoiding pagination, you can use a keyword map to determine the small categories into which the products can be divided. Of course, other smaller pages are created this way, but this doesn&#8217;t have to be a disadvantage. Thanks to this more efficient division, you can use an optimized category text <g class=\"gr_ gr_248 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-ins replaceWithoutSep\" id=\"248\" data-gr-id=\"248\">can<\/g> to rank in niches. In this way, you represent a much broader spectrum. Due to this small-scale structure, you initially have a little more work in creating your shop and the corresponding category texts. In our opinion, this work will pay off in the long term through more rankings and traffic.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As already described in the previous points, you need to consider various things when paginating. First of all, you should think about how many subpages you want to have in each category. This raises the question of what is the number of products per page. The more products you display, the fewer subsequent pages you will build. For the main page, however, you have to be aware that more products also means that the category text below the products is located more below and will be more difficult not only for the reader but also for the bot. <\/p>\n\n\n\n<p>Our recommendation is to limit yourself to the bestsellers on the main category page and thus to a smaller number of products. You can then deliver the pagination pages with the largest possible number of products since you will no longer have the category text appear. Work with self-referencing canonicals, unique metadata, inserting the page number in the title and description, and the elements rel=&#8221;prev&#8221; and rel=&#8221;next&#8221;. Google no longer considers those for better processing with other search engines, such as Bing and Ecosia, whose search results are based on Bing.<\/p>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About\"><\/span>Frequently Asked Questions About <span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            What is client side pagination?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Client-side pagination is when the server sends all available records to the client. These results then are split into several pages and rendered on the client-side, with JavaScript. Changes pages or ordering items becomes almost instant, and requires no server interaction. Which is much easier to cache on the server side.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            What is canonical SEO?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 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               <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>A\u00a0canonical\u00a0tag is a way to tell search engines that the specific URL represents the master copy of a page. 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