{"id":1411,"date":"2020-07-10T07:12:30","date_gmt":"2020-07-10T07:12:30","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=1411"},"modified":"2024-08-08T08:08:27","modified_gmt":"2024-08-08T08:08:27","slug":"what-is-hreflang","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/what-is-hreflang","title":{"rendered":"What Is Hreflang? (A Simple Guide for Beginners)"},"content":{"rendered":"\n
With your website, the Hreflang tag is very important if you plan international targeting. One of the most important factors that Google emphasizes in the field of international SEO is Hreflang tags. If you place more than one language option on your site, you will have to use Hreflang labels correctly. But many websites make mistakes when using the Hreflang tag. So what is Hreflang? In this article, we will explain what the Hreflang tag is for International SEO and websites targeting worldwide and the correct use of this label.<\/p>\n\n\n\n
<\/span>Hreflang Tag<\/span><\/h2>\n\n\n\n
The Hreflang tag allows you to parse your similar but diverse content on your website, while also notifying search engines. It provides you to offer content targeting users in a particular region to users around the world. You must use this tag to gain visibility with the language and region URL you targeted in search results. In short, the Hreflang tag is labels that you can use to distinguish pages that offer the same content as different language and region targeting.<\/p>\n\n\n\n
If you have a site with many language\noptions, you should use the Hreflang tag. But when using this label, you have\nto be very careful. Although it may seem like a simple situation, misusing it\nis a serious mistake. According to SEMrush’s survey of 20,000 websites, almost\n50% of websites use the wrong language code, such as the UK or ENG, rather than\nEN!<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
<\/span>How Do I Use Hreflang Labels?<\/span><\/h2>\n\n\n\n
Using Hreflang Tags is sectioned in three areas such as HTML Code, HTTP, and XML on the sitemap.<\/p>\n\n\n\n
It would be more accurate to choose\nonly one of the above when the application was made.<\/p>\n\n\n\n
Now let’s see how you can use the label.<\/p>\n\n\n\n
For instance, suppose you have a registered business in Italy. But you work with England and France. You translated the English and French pages that you created to reach your audiences in different countries. This post-edit now has three different versions of all pages on your site which are Italian, French, and English.<\/p>\n\n\n\n
If you don’t use a Hreflang tag, the search engine might think you’ve created all of the pages above for Italy, or you can detect pages as duplicate content.<\/p>\n\n\n\n
To correctly configure all pages on\nthe site with the language selection and region-based Hreflang, we must also\nadd the following sample tags in the 3 versions of your page.<\/p>\n\n\n\n
Also, Google asks you to specify the\ndefault version of your page for users who will log into your site in this\nregion or from abroad:<\/p>\n\n\n\n
< link rel = “alternate”\nhreflang = “x-default” href =\n“http:\/\/websitename.com\/pagename.html” \/><\/p>\n\n\n\n
Certainly, a country code alone is not a problem. It is very important to know that you can specify a language. Let’s talk about the three things you need to dig into your mind:<\/p>\n\n\n\n
\u2022 You can specify language targeting\nalone.<\/p>\n\n\n\n
\u2022 You can specify language and\ncountry.<\/p>\n\n\n\n
\u2022 You cannot specify only one country\ncode.<\/p>\n\n\n\n
<\/span>HTTP Header Description Field Usage<\/span><\/h2>\n\n\n\n
Another method is the HTTP comment\nfield. You can also present the Hreflang tag in the HTTP Header field, apart\nfrom HTML.<\/p>\n\n\n\n
<\/span>Pages Containing Too Much Translation<\/span><\/h2>\n\n\n\n
This method, which is not used by many people in general, is for sites that contain too many translations. For instance, if you have dozens of pages on different languages, adding the relevant codes to HTTP descriptions and HTML code can degrade your page’s performance! Google recommends the use of an XML sitemap for these situations. The following is an exemplary structure for this method, which is extremely simple to use.<\/p>\n\n\n\n
<url ><\/p>\n\n\n\n
< loc >\nhttp:\/\/example.com\/page.html<\/ loc ><\/p>\n\n\n\n
Above all, the sitemap that you create through the template above will run smoothly. When this method is applied, you do not need to use the other 2 methods. For more detailed information, see Google’s https:\/\/support.google.com\/webmasters\/answer\/2620865?hl=tr document.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
<\/span>What to Look out for in The Use of Hreflang?<\/span><\/h2>\n\n\n\n
\u2022 Country codes and language codes\nshould not be stretched.<\/p>\n\n\n\n
\u2022 First you must specify the language\nand then the country and not confuse the ranking.<\/p>\n\n\n\n
\u2022 If the Canonical tag marks a\ndifferent page, you should not apply a Hreflang label to this page.<\/p>\n\n\n\n
\u2022 You can use the language label\nalone, but you cannot specify the country code. Therefore, \u201cLanguage and\nCountry\u201d or \u201cLanguage\u201d codes must be found.<\/p>\n\n\n\n
<\/span>Codes Show the Wrong Page<\/span><\/h2>\n\n\n\n
The most important of most mistakes that most people make in the use of the Hreflang tag is that the codes show the wrong pages. So it’s a big mistake that the page you want to show doesn’t include the Hreflang tag. For instance, If you’ve added a Hreflang tag to a page, and you’ve shown other formats of the page in additional languages, you’ll need to add a Hreflang tag to these pages, or their format in additional languages. Otherwise, even if search engines detect the page, Hreflang may find it difficult to detect or even detect which language the label is in due to its lack or no.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
<\/span>The Difference Between \u201cHreflang\u201d and \u201cRel Canonical\u201d<\/span><\/h2>\n\n\n\n
The label “Rel Canonical” allows us to specify which link spiders will base as a result of the search engines reaching the same content with two different link structures. On the other hand, Hreflang is a tool that helps us show different pages in a search and tell search engines what pages to show by language and region. Google recommends that you don’t use a rel canonical between country or language versions on your site. But you can still use it for the country and language version!<\/p>\n\n\n\n
<\/span>X-Default and General Targeting<\/span><\/h2>\n\n\n\n
If your Page offers content in a variety of languages, or if it wants a user to select the page between preferences, you can use the x-default value to show that the page is not specifically targeting a language.<\/p>\n\n\n\n
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<\/span>Conclusion<\/span><\/h2>\n\n\n\n
In this article, we explained Hreflang was. You can target internationally with the Hreflang tag. There is also a chance for you to provide your content and services to users living in different geographies. You can also offer them your content and services by targeting users who speak the same language in different geographies. Moreover, if you are targeting internationally, you should use the Hreflang tag in full and accurately. If you are using or using this tag, it is worth using its tools to detect errors.<\/p>\n\n\n\n
![\"How](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/how-to-use-hreflang-labels.png\")
<\/figure><\/div>\n\n\n![\"Using](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/using-hreflang.png\")
<\/figure><\/div>\n\n\n![\"Difference](\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/difference-between-hreflang-and-rel-canonical.png\")
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