{"id":1320,"date":"2020-07-07T13:59:00","date_gmt":"2020-07-07T13:59:00","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=1320"},"modified":"2023-11-10T14:26:10","modified_gmt":"2023-11-10T14:26:10","slug":"what-is-bounce-rate","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/what-is-bounce-rate","title":{"rendered":"What Is Bounce Rate? (And How To Analyze It?)"},"content":{"rendered":"\n<p>Almost everyone involved in Digital Marketing emphasizes &#8220;how important it is to have a low bounce rate.&#8221;. However,&nbsp;<strong>Bounce Rate<\/strong>&nbsp;is one of the most misunderstood metrics for digital marketing. In this blog post, we both examined this concept through different scenarios and compiled the analyzes you need to do. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_Bounce_Rate_Mean_How_Is_It_Calculated\"><\/span>What Does Bounce Rate Mean, How Is It Calculated?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bounce Rate is a metric that shows the percentage of visitors coming to your site to leave the site without visiting another page except for the <a href=\"https:\/\/www.dopinger.com\/blog\/what-is-a-landing-page\" target=\"_blank\" rel=\"noreferrer noopener\">landing page<\/a>. This metric is crucial for websites; because it shows the problems you may not have noticed on some pages of your site and provides important clues about visitors&#8217; behavior. The short and simple answer is: &#8220;A user logs into your website from any particular page via any traffic channel and leaves the page without any interaction, in this case, a bounce occurs.&#8221; <\/p>\n\n\n\n<p>I wish it were that simple; let&#8217;s get a little deeper. There are three different ways to calculate the bounce rate: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Page-level:<\/strong>&nbsp;In a given date range, the total number of bounces on a page is divided by the total number of entries on the page (the first-page impression hit).<\/li>\n\n\n\n<li><strong>Site-level:<\/strong>&nbsp;In a given date range, the total number of immediate exits on the website is divided by the total number of entries on the site.<\/li>\n\n\n\n<li><strong>Segmented:<\/strong>&nbsp;The total number of bounces on a specific date range for pages in a particular segment (for example, pages in the same category) is divided by the total number of entries for pages in the same segment. <\/li>\n<\/ul>\n\n\n\n<p>Simply put, the user who leaves your home page and leaves without any further action creates a 100% bounce rate for that session. If the user goes to another page without logging out, the bounce rate for this session is 0%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/is-bounce-rate-something-like-you-think.png\" alt=\"Is Bounce Rate SLYT\" class=\"wp-image-1336\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Bounce_Rate_Something_Like_You_Think\"><\/span>Is Bounce Rate Something Like You Think?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It&#8217;s not just visiting a second page that lowers the bounce rate. A user can create very low rates without visiting a second page. User actions can be defined with events (events) determined through Google Analytics. When users perform these activities, it will be low even if they have not visited a second page. For example, if there is a video you have placed on a page and set video playback as an event, Google Analytics will treat it as an interaction. It can generate a 0% bounce rate without the user entering another page. To truly achieve this rate, you must have made the necessary adjustments to events and interactions on Google Analytics.<\/p>\n\n\n\n<p>&#8220;The bounce rate of site A is 43%, the bounce rate of site B is 57%, so site A performs better.&#8221; Discourse may not always be correct; there may not be enough Google Analytics activity has been set on site B. It may be possible to say that site B performs better when the adjustments are made. Besides, the design and functionality can directly affect the bounce rates of the site. Google comments on this: &#8220;If you have a single-page site like a blog or offer other types of content where single-page sessions are considered normal, it&#8217;s very normal to have a high bounce rate.&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/traffic-source-makes-a-huge-difference.png\" alt=\"Traffic Source\" class=\"wp-image-1337\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Traffic_Source_Makes_a_Huge_Difference\"><\/span>Traffic Source Makes a Huge Difference<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The bounce rate should be evaluated differently depending on the source of the traffic. For example, organic traffic is likely to produce a low bounce rate; Traffic coming via social media platforms or received with display advertising can create a high bounce rate. Therefore, when calculating, you should consider both on-page and traffic basis. For example, social media and display sources can increase <g class=\"gr_ gr_55 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-ins replaceWithoutSep\" id=\"55\" data-gr-id=\"55\">bounce<\/g> rate for the following reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The users following the Social Media flow does not pay special attention to what is brought to them; they do not elaborate on what is already visible in the stream.<\/li>\n\n\n\n<li>Users who already see banner or frame ads do not pay more attention to the content that is actively featured.<\/li>\n<\/ul>\n\n\n\n<p>On the other hand, we can handle organic traffic and text ads, the examples above do not apply to these two sources, because the target of users will not be short news or visual communication.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2021\/04\/bounce-rate-is-not-always-a-bad-thing.png\" alt=\"bounce rate is not always a bad thing\" class=\"wp-image-1338\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bounce_Rate_Is_Not_Always_a_Bad_Thing\"><\/span>Bounce Rate Is Not Always a Bad Thing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As we have just quoted from Google, having high bounce rates does not necessarily mean poor performance. We can give different examples to open this situation further; For instance, you wanted to see what movies were playing in theaters this week, and you logged into a movie theater website. You have gone through three or four different pages to learn about the movie you are going to watch and other movies. Everything seems reasonable until now. Now, if we say that the website is very useless and the content is prepared sloppily? If we said that you had to view five different pages to reach the movie and session information you were looking for, even though you had a bad experience, how would it sound to you?<\/p>\n\n\n\n<p>The bounce rate of your visit on the site would be 0%, but the user experience would be crawled in places. For this reason, you would be less likely to buy online movie tickets. In this example, we have seen that the low bounce rate is not very good.<\/p>\n\n\n\n<p>Because if you had entered another site that could offer the same content with only one page of navigation, you would be able to choose which movie you would like to watch in a short time, you would go without visiting other pages and get your movie ticket. The bounce rate would be quite high on this site, but the user experience and conversion rate would be higher. When <g class=\"gr_ gr_8 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar multiReplace\" id=\"8\" data-gr-id=\"8\">you compare<\/g> the two examples, which one would you like to have? Low bounce rate + negative user experience + low conversion rates or high bounce rate + positive user experience + high conversion rates?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/analysis-of-bounce-rate.png\" alt=\"Analysis\" class=\"wp-image-1339\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analysis_of_Bounce_Rate\"><\/span>Analysis of Bounce Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you see the bounce rate of 60% and above when you look at your <a href=\"https:\/\/www.dopinger.com\/blog\/what-is-google-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics account<\/a>. Either something is going wrong, or there are other things you target. However, if you cannot keep the odds as you expected, you may be doing something wrong. In this respect, let&#8217;s talk about some areas you need to analyze.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Date Range:<\/strong>&nbsp;Check out the bounce rates for specific dates based on your pages and site overall with Google Analytics. Are there any changes in content or design, advertising, or social media campaigns during the high rates?<\/li>\n\n\n\n<li><strong>Sector Comparison:<\/strong>&nbsp;Make a sectoral comparison in the &#8220;Audience -&gt; Comparison -&gt; Channels&#8221; section of Google Analytics. For example, a website&#8217;s bounce rate in organic traffic can be 85.04%, while the industry average was 60.06%. In other words, the website is far from the average of the sites in the industry. It can be behind the sector not only in organic traffic but also in other channels.<\/li>\n\n\n\n<li><strong>Channel Comparison:<\/strong>&nbsp;You can also test user behavior using the &#8220;Comparison&#8221; chart in &#8220;Acquisition -&gt; All Traffic -&gt; Channels&#8221; again in Google Analytics. When we look at the statistics, we can see whether the channel traffic is above or below average.<\/li>\n\n\n\n<li><strong>Comparison by Page:<\/strong>&nbsp;This time, you can go to the &#8220;Behavior -&gt; Site Content -&gt; Landing Pages&#8221; section and make a ratio analysis on a page basis. In this section, we recommend you to filter the pages that have received traffic above a certain number. If you have received less than 200 or 500 traffic, all pages may be meaningless and may have produced 100%. Therefore, we recommend that you apply a filter by creating a sub-base.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Connecting_the_Dots\"><\/span>Connecting the Dots<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sometimes in search engines, you may find pages that rank for multiple terms. When users enter a page related to the synonym of the word as a result of their search, they will naturally exit immediately and try to find the right page. Pages on your site may also suffer from this problem. You can make sure that your pages appear in the right search terms by doing keyword and competition research to see the results your target keywords are producing. If you find pages that rank with synonyms you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Completely change the keywords<g class=\"gr_ gr_95 gr-alert gr_gramm gr_inline_cards gr_run_anim Style replaceWithoutSep\" id=\"95\" data-gr-id=\"95\">.<\/g><\/li>\n\n\n\n<li><g class=\"gr_ gr_95 gr-alert gr_gramm gr_inline_cards gr_run_anim Style replaceWithoutSep\" id=\"95\" data-gr-id=\"95\">Try<\/g> removing the page from the search engine.<\/li>\n\n\n\n<li>Revise the page title and page description without any synonyms.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/increasing-interaction-on-your-website.png\" alt=\"Increasing Interaction\" class=\"wp-image-1340\"\/><\/figure><\/div>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increasing_Interaction_on_Your_Website\"><\/span>Increasing Interaction on Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you have been able to get an idea of what went wrong so far, you can make the following improvements to make improvements in bounce rate.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Try to make design and user experience improvements.<\/li>\n\n\n\n<li>Review target user actions for conversion rate optimization.<\/li>\n\n\n\n<li>Do content work to develop calls-to-action.<\/li>\n\n\n\n<li>If necessary, work with copywriters to prepare better content.<\/li>\n\n\n\n<li>Plan to create great content.<\/li>\n\n\n\n<li>Prepare special offers that will attract users and show them to your users.<\/li>\n\n\n\n<li>Speed \u200b\u200bup page <a href=\"https:\/\/www.dopinger.com\/blog\/page-speed-and-seo-relation\" target=\"_blank\" rel=\"noreferrer noopener\">loading time<\/a>.<\/li>\n\n\n\n<li>Improve your targeting for paid advertising, adjust budgets if necessary.<\/li>\n\n\n\n<li>Reconsider your keyword targeting for SEO.<\/li>\n\n\n\n<li>Make sure landing page messages match targeted search terms.<\/li>\n\n\n\n<li>If it matches the goals on your site, use the live chat app to direct your visitors.<\/li>\n\n\n\n<li>Focus more on low return marketing channels.<\/li>\n\n\n\n<li>Remove or re-plan high bounce pages on your website.<\/li>\n\n\n\n<li>Create specific events as an &#8220;interaction&#8221; goal. Thus, actions such as playing a video in Google Analytics, clicking on external links, allow you to understand that the user does not affect the bounce rate even if he has not visited a second page. Also read our article to <a href=\"https:\/\/www.dopinger.com\/blog\/how-to-reduce-bounce-rate\" target=\"_blank\" rel=\"noreferrer noopener\">reduce bounce rate<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hopefully, we have been able to explain why the bounce rate would not be judged by being &#8220;high&#8221; or &#8220;low&#8221;. The bounce rate is a much more complex metric and depends on many factors. Fast loading of your website, mobile-friendly design, easy-to-use design to meet your users&#8217; expectations, and many other factors can positively or negatively affect the bounce rate. Often high rates can develop regardless of a single factor.&nbsp;<\/p>\n\n\n\n<p><g class=\"gr_ gr_10 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-ins replaceWithoutSep\" id=\"10\" data-gr-id=\"10\">Bounce<\/g> rate is a metric based entirely on user behavior. From another point of view, it is the equivalent of the statement &#8220;Whatever you plant,&#8221; you can meet your target audience&#8217;s needs. What you do on your website determines user behavior, and the bounce rate can increase or decrease accordingly. Often site administrators, developers, and designers think they have an excellent Web site, but statistics show the opposite. In such a case, &#8220;bounce rate,&#8221; which is one of the first places to look at, is undoubtedly a critical metric for measuring your website&#8217;s performance. However, the high bounce rate does not mean the end of the world. <\/p>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About\"><\/span>Frequently Asked Questions About <span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Is Bounce Rate Part of Google&#8217;s Algorithms?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 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12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>As many &#8220;SEO Professionals&#8221; say, bounce rate is not part of any ranking algorithm. This issue has been highlighted by Google many times. Gary Illyes from Google says that any metrics in Google Analytics are not used in any algorithm. &#8220;We don&#8217;t use *anything* from Google analytics in the &#8220;algo&#8220;.&#8221;<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            What is the difference between bounce rate and exit rate?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n               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<svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 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Exit rate, checks the number of users who exit your website after landing on a page and checks it to the total number of views the page received.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            What is a good page load time?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 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24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>If you get a load time of 2.9 seconds, it means your website is faster than approximately 50% of the internet. When it loads in 1.7 seconds, it is faster than about 75% of the internet. If your website loads in just 0.8 seconds, it is faster than approximately 94% of the web.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Almost everyone involved in Digital Marketing emphasizes &#8220;how important it is to have a low bounce rate.&#8221;. However,&nbsp;Bounce Rate&nbsp;is one of the most misunderstood metrics for digital marketing. In this blog post, we both examined this concept through different scenarios and compiled the analyzes you need to do. What Does [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Bounce Rate? (And How To Analyze It?)<\/title>\n<meta name=\"description\" content=\"Almost everyone involved in Digital Marketing emphasizes &quot;how important it is to have a low bounce rate.&quot;. However, Bounce Rate...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/blog\/what-is-bounce-rate\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Bounce Rate? (And How To Analyze It?)\" \/>\n<meta property=\"og:description\" content=\"Almost everyone involved in Digital Marketing emphasizes &quot;how important it is to have a low bounce rate.&quot;. However, Bounce Rate...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/blog\/what-is-bounce-rate\" \/>\n<meta property=\"og:site_name\" content=\"Dopinger Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingercom\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/margritaksu\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-07T13:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-10T14:26:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/04\/what-is-bounce-rate.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Margrit Aksu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@margritsays\" \/>\n<meta name=\"twitter:site\" content=\"@dopingercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Margrit Aksu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/what-is-bounce-rate#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/blog\/what-is-bounce-rate\"},\"author\":{\"name\":\"Margrit Aksu\",\"@id\":\"https:\/\/www.dopinger.com\/blog\/#\/schema\/person\/410ac996c6ed46b7410677588d47f8f2\"},\"headline\":\"What Is Bounce Rate? 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