{"id":1150,"date":"2020-06-23T14:07:22","date_gmt":"2020-06-23T14:07:22","guid":{"rendered":"https:\/\/www.dopinger.com\/blog\/?p=1150"},"modified":"2024-08-20T11:21:50","modified_gmt":"2024-08-20T11:21:50","slug":"how-to-optimize-title-description-and-url-for-seo","status":"publish","type":"post","link":"https:\/\/www.dopinger.com\/blog\/how-to-optimize-title-description-and-url-for-seo","title":{"rendered":"How to Optimize Title, Description and URL for SEO?"},"content":{"rendered":"\n<p>When it comes to creating and using content to improve a web page&#8217;s value, search engine optimizations (SEO) provide so many options and features for SEO specialists to optimize their web pages. With each passing day, SEO requirements for ranking keep changing, and it can be quite hard to keep pace with the newest developments. There are so many tiny details in SEO that sometimes it seems complicated for everything to work out correctly. Websites that are well-optimized will rank higher and appear on the search engine result page (SERP). As a result, they will get lots of organic traffic and improve their visibility.<\/p>\n\n\n\n<p>There are still a lot of various factors, and all of them have to be perfectly optimized for your SEO to pan out. In this article, we will examine three of the most important factors that affect SEO: title, description, and URL. You can learn how to optimize title tags, meta descriptions, and URLs to rank higher and get more organic traffic from users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Title_Tags\"><\/span>What Are Title Tags?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On the search engine results page (<a href=\"https:\/\/www.dopinger.com\/blog\/what-is-serp\">SERP<\/a>), the title is the central part of a website&#8217;s ranking. It appears in blue, and its font is more apparent than everything else and is hyperlinked back to your website. However, as the title tag is actually an HTML tag, it exists in the &lt;head&gt; section that defines the title of the web page between &lt;title&gt; and &lt;\/title&gt; tags. Its fundamental function is to inform visitors and search engines about what they can expect from the web page most shortly and concisely possible. Title tags, after the website&#8217;s content, are the second most important on-page factor for SEO.<\/p>\n\n\n\n<p>The most popular and used search engine, Google, displays the first 50 to 60 characters of a title tag. So, it will be wise to optimize titles to not to exceed the character limit. This way, your titles can be displayed correctly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Are Title Tags Important?<\/h3>\n\n\n\n<p>A search engine aims to show results that are relevant to the search queries people type. It has to recognize what different web pages are about while indexing. The search engine finds this information by looking at the words used on the page, but some specific parts of the page are more significant than others. The title tag is one of those specific parts that the search engine algorithms look at to determine what the page is about. It has such importance given by the search engine algorithms as they are the shortest and simplest way for website owners to indicate what is on the web page. As a result, title tags become one of the most important on-page SEO ranking factors.<\/p>\n\n\n\n<p>Besides the crucial role they play in SERP ranking, they are also significant as they are the first thing a user sees on the result page. If optimized correctly, as we will explain how to in the next title, the title tags will get people to click the link and organically increase the traffic the website receives. Studies have shown that an improved title tag of a webpage leads to a 37% increase in organic web traffic.<\/p>\n\n\n\n<p>Now that we have explained why title tags are important for your local SEO and your website&#8217;s traffic, it is now time to see how to optimize and improve them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/how-to-optimize-title-tags.png\" alt=\"How to Optimize Title Tags for SEO\" class=\"wp-image-1165\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Title_Tags_for_SEO\"><\/span>How to Optimize Title Tags for SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Because title tags are such an essential factor of both increasing SEO ranking and getting users to visit your website, improving them efficiently is low-effort, high-impact SEO optimization. Here are important tips for optimizing title tags for search engine and visibility goals:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tips for Optimizing Title Tags<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Care for your title length. If the title exceeds the 60 characters limit, the search engine may cut off the title. This way, your title may miss out on important words that could make the title more appealing for users. However, the exact limit is a little bit more complicated as Google allows 600-pixel containers on titles. Some letters, such as &#8220;O,&#8221; &#8220;W,&#8221; and &#8220;D&#8221; take up more space than others. You can try avoiding titles written in CAPS. This will make it easier for the user to read it and prevent Google from cutting it.<\/li>\n\n\n\n<li>Do not pile up keywords. Although there is no known penalty for overusing keywords in a title, it still creates a bad user experience. You can try avoiding using the keywords or their synonyms over and over.&nbsp;<\/li>\n\n\n\n<li>Include your brand name. Using the title tags to include your brand&#8217;s or business&#8217;s name will naturally raise brand awareness.&nbsp;<\/li>\n\n\n\n<li>Give unique titles for every web page. Individual titles will assist search engines in understanding that your content is unique and relevant to certain search queries and will eventually drive higher click-through rates (CTR).<\/li>\n\n\n\n<li>Relevant keywords must come first. Keywords closer to the start of your title tag may have more influence on search rankings. Besides, user experience researches show that people can only look at the first few words of a title to see if it provides what they are looking for.<\/li>\n\n\n\n<li>Optimize your titles for your customers, not for the search engine. Although title tags are critically important for SEO, your title tags need to attract visitors, who might be your future customers, to click on your website. Considering the user experience first while optimizing your title tags is vital. Remember, the title tag is the first interaction between your brand and your future customers.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/what-is-meta-description.png\" alt=\"What Is a Meta Description\" class=\"wp-image-1166\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Meta_Descriptions\"><\/span>What Are Meta Descriptions?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A meta description is a snippet that provides a concise description of a webpage. This description text appears as a meta tag in a web page&#8217;s HTML code. Limited to the use of 160 characters, meta descriptions appear under the page title and URL on SERP. It is one of the crucial factors of on-page SEO, and it is significant to understand its optimization best practices.&nbsp;<\/p>\n\n\n\n<p>Search engines display the meta description in search results essentially when the search query is included in the description. As a result, meta descriptions become one of the determining factors of receiving organic website traffic because a well-optimized meta description will get people to visit your web site.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"951\" height=\"160\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/what-is-a-meta-desc.jpg\" alt=\"Meta Description &amp; Title Tag\" class=\"wp-image-1169\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/04\/what-is-a-meta-desc.jpg 951w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2023\/04\/what-is-a-meta-desc-768x129.jpg 768w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><\/figure><\/div>\n\n\n<p>You can create brand awareness by giving a short description of the page content for an improved SEO. Therefore, optimizing your meta description allows you to promote your website in SERP. For this reason, you should learn in which ways meta descriptions are efficient and how to optimize them for an advanced SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Is a Meta Description Important?<\/h3>\n\n\n\n<p>Keywords that were included in the meta descriptions of web pages were significant ranking factors for search engines in earlier days of search engine optimization. However, website owners piled up keywords in their meta descriptions, which did not provide any useful information, and in 2009 Google decided that meta descriptions would not affect SERP ranking any longer.<\/p>\n\n\n\n<p>However, optimizing a meta description is still relevant for a website&#8217;s SEO and should be considered as an online marketing strategy. A well-written meta description will increase the click-through rate (CTR) as it will provide a brief summary of the content and attract users to learn more. As a result, higher CTR will get your web page ranked faster and higher.<\/p>\n\n\n\n<p>They also provide a user-friendly appearance and help your future customers to choose the most relevant result from the SERP.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/03\/good-example-of-meta-description.jpg\" alt=\"Good Example for Meta Description\" class=\"wp-image-22962\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/03\/good-example-of-meta-description.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/03\/good-example-of-meta-description-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Meta_Descriptions_For_SEO\"><\/span>How to Optimize Meta Descriptions For SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you want to get better results in SEO, gain organic website traffic, and raise the CTR, you need to consider writing and optimizing your meta descriptions carefully. We have some tips for you on optimizing meta descriptions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure including researched and targeted keywords in the meta descriptions. Even if it does not affect SERP ranking, the most important ones should be included. Related keywords will appear in bold and be visible and will attract people.<\/li>\n\n\n\n<li>Use call-to-action words (such as &#8220;get, buy, download, see, read,&#8221; etc.) in your meta description and urge users to visit your website.<\/li>\n\n\n\n<li>Writing unique meta descriptions for each page of your website is significant.<\/li>\n\n\n\n<li>Your meta description should not exceed the 160 characters limit. If you exceed this limit, Google will cut the text, and you may lose some of the essential keywords.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/how-to-optimize-url.png\" alt=\"How to Optimize URL For SEO?\" class=\"wp-image-1167\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_URL_For_SEO\"><\/span>How to Optimize URL For SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>URL of a web page may seem like a unique mark that hosts a unique location on the internet. In reality, it provides informational signs that help search engines understand the content of a page, its goal, and its targeted audience.<\/p>\n\n\n\n<p>As a URL affects your SEO and ranking, you should know how to optimize them to improve your website&#8217;s visibility. We have some tips for you that you can see down below.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>URLs must be readable. Search engines can not read the words that you can not read, too. They will index the page to reach the targeted market if they can easily understand what is on your page.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/03\/good-example-of-correct-url-1.jpg\" alt=\"Good Example of Correct URL\" class=\"wp-image-22964\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/03\/good-example-of-correct-url-1.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/en\/2024\/03\/good-example-of-correct-url-1-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<p><strong>Example of a correct URL:<\/strong>&nbsp;http:\/\/yourwebsite.com\/color-material-item<\/p>\n\n\n\n<p><strong>Example of an incorrect URL:<\/strong>&nbsp;http:\/\/yourwebsite.com\/index.php?=5894267=t88=?p=175<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose hyphens instead of underscores. Google has clearly indicated that the algorithm was developed to read hyphens and not underscores in URLs.<\/li>\n<\/ul>\n\n\n\n<p><strong>Example of a correct URL:&nbsp;<\/strong>http:\/\/yourwebsite.com\/color-material-item<\/p>\n\n\n\n<p><strong>Example of an incorrect URL:<\/strong>&nbsp;http:\/\/yourwebsite.com\/color_leather_item<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Put your top content in the top folders. Search engines think that the content in your root folder as the top and better content. Optimize the URL structure carefully to signal the importance of a certain web page.<\/li>\n<\/ul>\n\n\n\n<p><strong>More efficient:<\/strong>&nbsp;http:\/\/yourwebsite.com\/target-keyword<\/p>\n\n\n\n<p><strong>Less efficient:<\/strong>&nbsp;http:\/\/yourwebsite.com\/category\/subcategory\/target-keyword<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do not use capitalized letters in your URLs. They confuse both users and search engines.<\/li>\n\n\n\n<li>Use Robots.txt to block bad URLs and avoid duplicate content.<\/li>\n\n\n\n<li>Add mobile URLs. Being mobile-friendly is significant for your website as it will help getting ranked higher by the search engines. A website will also appear on the higher places on mobile searches.<\/li>\n\n\n\n<li>Use canonical URLs also to avoid creating duplicate content.<\/li>\n\n\n\n<li>Include the exact target keyword in your URL whenever possible. Here is an example of targeting &#8220;black leather sofa&#8221; as a keyword in a URL:<\/li>\n<\/ul>\n\n\n\n<p><strong>Best:<\/strong>&nbsp;http:\/\/yourwebsite.com\/furniture\/black-leather-sofa<\/p>\n\n\n\n<p><strong>Good:<\/strong>&nbsp;http:\/\/yourwebsite.com\/sofas\/black-leather-sofa<\/p>\n\n\n\n<p><strong>Bad:<\/strong>&nbsp;http:\/\/yourwebsite.com\/color-156-sofas<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Optimizing title tags, meta descriptions, and URLs to improve your SEO will naturally lead to an increase in organic web traffic and brand awareness. With improving your appearance on the SERP, you will enhance the impression you will make on a user at first glance and attract them to visit your website. Thus, you will get increased CTR.<\/p>\n\n\n\n<p>If you like this article about SEO, please check out our other <a href=\"https:\/\/www.dopinger.com\/blog\/seo\">articles<\/a> about it. You may like how to write an <a href=\"https:\/\/www.dopinger.com\/blog\/how-to-write-an-seo-friendly-article\">SEO-friendly article<\/a>. <\/p>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About\"><\/span>Frequently Asked Questions About <span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            What is the difference between the title tag and meta tag?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>There is no difference between these two. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Which tools are available to write meta descriptions without coding?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 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meta description with optimized length. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            What is a canonical URL?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 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fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>It is an HTML component that helps webmasters prevent duplicate content issues by specifying the URL as the &#8220;original one.&#8221; <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>When it comes to creating and using content to improve a web page&#8217;s value, search engine optimizations (SEO) provide so many options and features for SEO specialists to optimize their web pages. With each passing day, SEO requirements for ranking keep changing, and it can be quite hard to keep [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":16403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-page-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Optimize Title, Description and URL for SEO?<\/title>\n<meta name=\"description\" content=\"If you want to create a successful on-page SEO strategy, you need to optimize title, description and URL. 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