Wix vs Squarespace

Wix vs Squarespace

WordPress has two big competitors when it comes to developing and designing a professional website easily. One of these two main competitors is Wix vs. Squarespace. So, which is the best to create a quality website and give it a professional look and feel? Below we answer the ultimate question, Wix vs. Squarespace.

Being online today is vital for both digital and real businesses. As such, creating a quality, professional and trustworthy website is also vital. There are so many ways to do this. You may develop a website with these qualities. However, you need to have the technical knowledge and equipment of an expert web developer. Otherwise, you will need to hire a web developer. That may cost you dearly, depending on the qualities of the website you want to have. That is where website builders like Wix and Squarespace come to your aid.

Why Do You Need to Use a Website Builder?

You may not be very good with technology. Or, you may not have sufficient technical knowledge about creating and developing a website. Even in such cases, you still have the opportunity to create and develop a website easily. So, how can you do that? Of course, you can do all this using one of the good website builders. So, let’s talk about the advantages of using a website builder.

Using a website builder is the simplest way to create a website. That is because you don’t need any technical or programming knowledge to use a website builder. A website builder has a design suitable for those who do not know about creating or building a website.

Thanks to a website developer, you may edit your website anytime, anywhere, and on any computer.
All website builders are online-based. So, the files belonging to your website are hosted on your service provider’s server. In this way, your data is both safe and always accessible to you. Besides, all changes and updates you make on your website are instant.

You do not need to have any knowledge of website design. So, you may use any professionally designed template of the website developer tool you are using. If there is anything much better than that, you may design these professional templates according to your needs. Thus, you may design a website suitable for your brand’s style and present it to your customers.

You can customize your websites according to your needs. Free apps and tools will be your biggest helpers while doing this. It’s all in the collections and library of the website builder you use. One of the most important advantages is that they are very advantageous in terms of cost. Most of them also have free domains and free hosting.

What Is Squarespace?

University of Maryland students founded Squarespace in a dorm room in 2003. Since then, people have created millions of websites with Squarespace. Squarespace is one of the most popular tools for web building worldwide. Squarespace is a tool that provides hosting services to its users as well as building websites. Providing these two services has made it one of the most popular tools in its field.

squarespace homepage

Let’s take a look at how it works now. Squarespace’s website builder works through a quite simple function. The name of this simple function you need to use to create a website is the drag-and-drop function. Many website owners, from bloggers to mid-sized businesses, choose this tool. Squarespace offers its users four different levels of packages. We may sort these packages according to their scope and features in ascending order. This sorting order is as follows, from the least scope to the most:

  • Personel user package
  • Business package
  • Basic commerce package
  • Advanced commerce package

Squarespace provides unlimited hosting storage to its users for all the package types we have listed above. Squarespace has a panel that non-technical users may easily use. The tool’s drop-down menus are quite functional. In this way, you may access all the features of this tool you need easily. You do not need any coding knowledge to use the tool’s ready-made templates. It is easy to change the location of texts and images with the drag-and-drop model. Thanks to the preview mode, you can control the appearance of the website you have prepared as you wish. You may also add ready-made tools to your website when you need them.

Squarespace User Packages and Prices

So, what are the scopes of these packages? What are the features these packages offer to users? Let’s talk about these issues now.

squarespace pricing

Personel User Package

That is a package with features for personal website owners. The features this package offers to its users are quite limited. Users may use this package with these features for their personal blog posts. They can also use this package to create and display their personal portfolios. This package is $16 for a month.

Business Package

Besides the basic functions mentioned above, this package offers users essential commercial tools. You can use this package to professionally create and develop an efficient corporate website. The package also offers basic e-commerce integrations to its users. This package is $23 for a month.

Basic Commerce Package

Squarespace’s basic or advanced commerce packages are ideal for building an e-commerce website. Considering the scope of services and products your business offers, you may choose one of these two packages. We may list the features this package offers its users in a few headings. These features are as follows:

  • Subscription system
  • Cargo module
  • No third-party API integration
  • It is for small-scale and local companies.

This package is $27 for a month.

Advanced Commerce Package

That is the top segment package with all the features of Squarespace. Features included in this package are as follows:

  • Google Ads credit
  • Third-party e-commerce API integration
  • CSS and JavaScript customizations
  • Possibility to add unlimited products

You may access all these rich features by purchasing the advanced commerce package. This package is $49 for a month.

Squarespace and SEO

Squarespace offers highly advanced SEO services. If you use the advanced SEO tools that Squarespace offers well, you may maximize the visibility of your website. We may list the main features of the advanced SEO tools that Squarespace offers to its users as follows:

  • Hiding page
  • Title & description
  • Share image feature

In addition to the standard services we have listed above, the advanced functions included in the package are as follows:

  • Static URL: It allows search engines to find web pages easily.
  • Auto-marking and sitemap: It makes it possible to make an SEO-friendly website.
  • Custom SEO Panel: You may easily monitor and manage your website’s SEO studies.
  • Preview tool: It allows you to pre-control how your website will appear in search results.

In addition to all this, Squarespace has offered special marketing tools for e-commerce sites. The most notable among these is the e-mail campaigns tool. Squarespace users like this tool the most. This tool allows its users to create a full range of email designs. Thus, you may increase your efficiency in e-mail marketing significantly. Another tool that users like in this package is the Unfold app. Thanks to this tool, you may produce content that you can use in social media marketing. The tool makes more than 150 plans available to its users for these contents. Also, the website has both iOS and Android-supported mobile apps available.

Squarespace has a 14-day trial version. Squarespace offers two types of payment plans, monthly and yearly. If you are undecided about using this tool for a long time, you may use the monthly payment method. However, it is worth noting that there are quite high discounts on the annual payment plan. In addition, the tool has a commission per sale, the rate of which varies according to the packages.

Other Notable Features of Squarespace

Let’s not forget to mention other notable features of Squarespace. These features will give you a clearer idea regarding Vix vs. Squarespace.

Image Manager

It is one of the easy-to-use panels of Squarespace. You may take advantage of Getty Images integration by paying an additional fee separate from your package. This service allows you to access more than 40 million images. You can use them in your galleries and blogs.

Squarespace Themes and Customization Options

We may point out the theme templates as the biggest drawback of Squarespace. The number of templates on Squarespace serves millions of websites worldwide and does not exceed two-digit numbers. That creates a big problem for non-coding users. It is possible to customize these templates with CSS and JavaScript codes. However, you need to know high-level coding knowledge for this. Or you need to get support from a professional. That will cost you extra. Therefore, ready-made templates may pose a problem of originality. Customizing them also creates extra costs.

squarespace templates

As you can see, Squarespace’s SaaS-based CMS offers a limited number of templates. However, the design and layout of each of these templates are quite successful. Each looks like art, visually presenting colors, images, and patterns. These static templates are attractive and stunning. They will also make you forget everything else.
As for customization, the possibilities are limited only by your imagination. Squarespace is fully customizable, and you may easily change it over and over. Blog and gallery platforms are packed with cutting-edge tools. They allow you to create countless designs and images. Thus, it is possible to find the best Squarespace templates for every industry.


It is quite easy to enhance and modify your photos and images. It has import integration from web-based sites. Posting to all your social media contacts and easy-to-access share buttons lets you notify your readers quickly.

Technical Support

Squarespace offers truly unlimited technical support. We may list the technical support scope of Squarespace as follows:

  • 24/7 reachable phone line
  • Support panel
  • Communication by e-mail
  • Live support
  • Subject lecture videos
  • Blog

In addition to the features listed above, Squarespace has a forum. Both users and developers may support each other in this forum.

Before Using Squarespace

Before registering to Squarespace, it will be useful to follow and apply some steps to create your website.

  1. You must create your domain name: That is the basic step for website setup. After creating your website’s domain name, you need to link it to your Squarespace account. Note that you can also purchase your domain name here.
  2. Build an idea of the navigational structure of your website: Before you start building your website, you need to determine some main factors. It will be helpful for you to determine the navigation structure and main menu items. Deciding on these issues will speed up and simplify your website creation process. In other words, create a preliminary sketch of your website’s appearance, main menu, and pages.
  3. Handle issues like content and graphics: You have completed everything at the stage of creating your website. Only two issues remain. One of them is the graphics of your website. The other is the content you will add to the pages of your website. Therefore, write rough drafts of all the pages you will add to your website. Also, pre-collect all the visuals you will need to build your website. If you need stock visuals, you need to edit them too.

If you have followed the steps mentioned above, the next process will be much easier. So, let’s move on to this process now.

How to Use Squarespace

  1. You must first sign up with Squarespace. The tool offers its users a 14-day trial version.
  2. Once you’ve started everything, set up a new domain name. You may also import a domain name you own at this stage.
  3. At this stage, you should choose a template for your website. To make this step easier, Squarespace groups its themes into the following categories:
    • Portfolios
    • Blogs
    • Businesses
    • Personal
    • Weddings
    • Restaurants
    • Musicians

You may also review the theme examples related to your category at this stage.

  1. After choosing your template, you will be presented with the registration form.
  2. Once you’ve also completed your registration, you’ll move on to a 4-step Squarespace site content customization process. The steps in the process of customization of your site content are as follows, in order:
  3. Choose who owns your website.
  4. Decide on the topics of your website.
  5. Choose your website goals.
  6. In the last step, you will need to name your website.

After completing this process, the customization process of your website will end. Now you can create your website. You may also manage everything related to your website from Squarespace. As you know, the main topic of this content is Wix vs. Squarespace. We have explained Squarespace in detail. We may now explain our other tool, which is the subject of the Wix vs. Squarespace comparison.

What is Wix?

Wix is, first and foremost, a cloud-based website builder. It also provides users the opportunity to create free websites. Thanks to Wix, you may develop unique websites with many different tools. Moreover, the tools Wix offers to its users are quite user-friendly. This website builder also works with a simple drag-and-drop model.

Wix is a powerful website builder. It is easy to use. However, that does not mean it will compromise functionality. Wix increases the user experience continuously, thanks to the updates coming. Users also state that Wix is very enjoyable to use. Wix is also very successful in creating websites for businesses. It is one of the most preferred website builders for personal use and is popular among businesses. We may understand this from the number of users Wix has worldwide. Wix is used by nearly 200 million website owners worldwide, mostly business owners. Numbers never lie. So, what makes Wix so popular? So, let’s talk about these issues.

wix homepage

The main reason for this is that Wix offers a highly functional service to users free of charge. So, you may build highly functional websites without any expense. In addition to all these extraordinary advantages, Wix has not forgotten its users worldwide. Therefore, it offers its users an interface with many different language options. The tool also has many customization options. However, this situation has a handicap for some. This feature may be a bit of a challenge for people who are inexperienced in site-building. Also, if you’re not skilled at design, you may have bad results with redesigning the templates. Let’s take a look at all the advantages and disadvantages Wix has.

Wix Packages and Prices

Wix has four packages for users, similar to Squarespace. These packages are;

  • Combo for personal use
  • Unlimited package for entrepreneurs and freelancers.
  • Pro package for online branding
  • VIP package with priority support.
wix prices

You can find the details about Wix packages to find the best package for you.

Combo Plan

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The combo plan is the cheapest one, and we can say it is a starter one. This plan contains all basic features, such as a custom domain, removal ads, a free SSL certificate, and a free domain for a year. However, storage space and video hours are very limited compared with other memberships. This plan is the best for personal purposes like resumes, portfolios, and blogs. It is $16 for a month.

Unlimited Plan

The Unlimited plan has all the combo plan’s features but storage space and video hours more than the combo membership. It means that your website can be faster. In addition, you can have paid ad vouchers for paid advertising. The important thing is that Unlimited Plan provides an SEO app. This package is $22 for a month.

Pro Plan

Pro Plan has some additional features, and also the storage and video hours are great for the website. You can use Wix Logo Maker with this plan for rebranding. If you want to access marketing support, this plan may be the best for you. It is $27 for a month.

VIP Plan

If you want to have a big website, you need the VIP plan. This plan provides maximum storage capacity. If you will or already make money from your website, the VIP plan is very useful, but otherwise, it might be expensive. The best feature of the VIP plan is priority support. The VIP plan is $45 per month.

Templates of Wix

In this regard, there is no need to compare Wix vs. Squarespace. This tool offers many more templates than them. Wix has nearly a thousand ready-made templates. It offers these templates to its users in many sub-categories.

wix templates

We may list some of these basic categories as follows:

  • Creative websites
  • Businesses and services
  • E-commerce
  • Blogs
  • Community

As we have listed above, there are many categories. However, you don’t have to choose the one related to your field from these categories. You may choose any template within the category you want. As you will remember, you may customize all the templates as you wish. Although this is unlikely among many templates, none of these templates may appeal to you. In this case, all you have to do is choose a blank template. In other words, you can create any template you want for your website from scratch. Wix lets you place anything you want exactly where you want it. If you need convincing on Wix vs. Squarespace, read on.

How to Use Wix

  • First, you need to register as usual. When you go to the Wix website, a registration form will appear. You must fill in the necessary information in this registration form you encounter completely. Then just click the complete registration button.
  • You can log in at this stage. Log in to your Wix session by entering the e-mail address and password you specified during the registration phase.
  • After logging in, a screen will first greet you asking what kind of website you want. This screen will also ask you some questions to understand your website well.
  • At this stage, you can choose from the ready-made templates Wix offers. The platform will continue to ask you some questions. At the same time, it will allow you to create your website with ADI at this stage. By the way, ADI stands for Artificial Design Intelligence.
  • In this step, you will be able to add your own stuff.
  • That is the phase that comes after you have completed your website. If you think your website is ready for publication, you may publish your website. Now everyone on the internet will see your website. That will open the door to brand new experiences for you.

As you can see, creating a highly professional website takes just a few simple steps. So, now let’s examine more different issues related to this tool.

How to Update Text and Images

You may perform these operations when you make your template preferences. After selecting the template you want, a preview page will appear. At this point, you may use the wonderful features this tool offers. These features are functional features such as text boxes and drag-and-drop designs. At this stage, we should list the first updates you need to make as follows:

  • business details
  • blog details
  • portfolio details

All you have to do to update this information is to click on these texts. While doing this, remember that you can also customize the properties of your texts. Here are the features of your texts you can customize:

  • Font color
  • size
  • typeface

You may also update the images included in your template. Have you asked what makes Wix such a successful website-building platform? What makes Wix best is you may customize your website the way you want with one click at a time. In this context, you may add your own visuals. In addition, you should not forget that Wix offers its users hundreds of design options. You can go on a deep exploration of these design options. So, Wix vs. Squarespace? Which one is better, in your opinion?

How to Customize Your Background

Wix not only allows you to change the visuals in its templates. This tool also gives its users a chance to change the backgrounds of their templates. The button that allows you to use this function is in the left sidebar. It’s called the Background button. You may add any video you want to the background of your template using this button. Backgrounds with such videos are one of the most popular user experience trends. Note that online videos will soon make up more than 80% of all consumer internet traffic.

You may add extras to your website using the toolbar on the left. These extras may be more pages, backgrounds, images, or even apps. The right toolbar is for rotating, duplicating, or deleting your additions. You may also use dotted lines to help with symmetry.

Wix vs. Squarespace in Short

So, regarding the questions Wix vs. Squarespace, which would you prefer? Having a website is a necessity for most people today. That is critical for businesses at most. Anyone with this need has an important question in mind. Is Wix vs. Squarespace a better website builder? So, Wix vs. Squarespace; Which one is the best? So, we’ve taken a look at these two amazing website builders. That way, you may build your own answer to that question. First, we have explained what these two website builders are.

Then we listed the advantages of these tools. We covered how to sign up for and start using these tools and included the pricing issues. Also, we mentioned that Wix is one step ahead by offering free services in this regard. We hope this article helps you choose the right tool to create the website you want.

Frequently Asked Questions

You may make mobile optimization of your website using the Wix Editor. All you have to do is quite simple. Just switch from the desktop icon at the editor’s top to the mobile icon.

ADI stands for Artificial Design Intelligence. During the setup phase of your website, the ADI asks you a few questions. Thus, it creates a website of the type you want with almost no hassle. ADI is mostly for people who don’t understand or don’t have time for web design.

That page allows you to edit the SEO functions of any page on your website. It is located in the toolbar tab on the left side of the screen.

Website building tools
Content hosting
Search engine optimization
Squarespace Analytics
Responsive design for mobile viewing
24/7 Customer Support

It is the built-in domain URL for all Squarespace websites. You must have a custom domain for this. There are two different ways to do this. The first way is to register a domain with Squarespace. The second way is to connect a third-party domain you already own.

Gizem Akmanlı

Posts: 81

Gizem Akmanlı, a Jr. SEO Content Editor at Dopinger, graduated from the department of Literature. She managed her blog for 5 years with her interest in content creation and editing, and then she turned to digital marketing and started to improve herself in the field of SEO. She is a supporter of s... Read More

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