What Is Internet Marketing?

Now, many companies are engaged in many jobs to bring themselves to the forefront of the Internet environment. Because now companies are aware that internet marketing is important. Companies that generally compete on television or billboards are now rivals on the internet and the search engine results page. That is why they’re starting to set high internet advertising budgets. That’s because the consumer who is now the target is spending most of his time online. So they are now making their purchases from here. As a result, this led to the emergence of new industries. So, what is internet marketing? We’ll be finding answers to this today.

Let’s first begin by explaining internet marketing and then gradually see its steps and benefits. Learn all the details with us.

What Is Internet Marketing?

We can call Internet Marketing virtual marketing or, in short, e-marketing. It is the most basic sense of access to potential clients and promoting and selling products and services over the internet. Understanding Online Marketing is primarily necessary to understand the internet and WWW. The internet is a network that is scattered all over the world. Today, everyone has it in their home with a provider (modem). WWW (World Wide Web) acts as a privileged interface. It is created by web pages using custom format sands and forms of communication. So, it is possible to make the internet look like a phone network and WWW to phone devices and telephone switches. Phones help us use phone networks, while WWW allows us to use the internet.

internet marketing

Internet Marketing

With the Internet and WWW, it is possible that all kinds of information can reach much broader segments of society. Also, you can target a segment at much lower costs and more effectively. As a result, the ability to access communication and information without time and space limitations has made the internet everyone’s preferred marketing tool.

Online Marketing has combined the creative and technical features of the internet with:

creative and technical features
  • the sales,
  • advertising,
  • design,
  • and development aspects of business strategies.

Therefore, we can do it in different ways, such as a search engine, ad representation, e-mail, electronic common, mutual interaction, blog, and secret/virus marketing. Internet marketing means marketing messages are settled in customer/visitor interaction stages. They include search engine marketing, search engine optimization, banner ad marketing, e-mail marketing, and Web 2.0 strategies.


Search Engine Optimization (SEO)

SEO helps your website to rank higher in search results. This enables you to appear in relevant search results to drive more quality traffic to your site.

  • Search and implant keywords into your content
  • Create high-quality content
  • Improve user experience with web design
  • Use backlinks from trusted sites

Search Engine Marketing (SEM)

Just like SEO, search engine marketing helps your brand or product to rank higher on search results. Generally, SEO and SEM go hand in hand.

Content Marketing

Create content to share with your target audience. You can attract them with your quality and exciting content strategies. Such as: 

  • Posting blogs
  • Video contents
  • Design graphics, templates, and more.

Your content should be easy to understand, engaging, and original. Remember to share regular content. Your audience will wait for your constant updates. Therefore, you can be seen online more. 

Pay Per Click (PPC)

This type of advertising includes ads and paid searches. And it does not cost too much as you only pay when someone clicks on the ad and enters your website through it. It helps you gain more traffic to your website, and you can rank higher in research results.

social media marketing

Social Media Marketing

You can quickly grow your business through social media as it is easy to progress and reach an audience there.

  • Build Presence: You can quickly build a presence for your brand or product and interact with relevant customers. This helps you get known through media networks.
  • Contact With Your Audience: Social media eases the process of contacting business owners. Use it to your advantage and reach your customers quickly. Answer their questions and bond with them.
  • Promote Your Brand: Promote your business, reach new audiences, and let them see what makes you original and how you run your business. You can easily promote your products too.

E-Mail Marketing

You can connect with your audience through e-mail marketing, informing them about your services.

  • Newsletters
  • Follow-ups
  • Recommendations
  • Promotions and more

Send them special offers on special days like their birthday or another particular date. Personalized e-mail can make the customers feel more like you care about them. This simple process can make a connection between customers and your brand.

web design

Web Design

Your website’s design is vital for your online business. When customers enter your website, they should be able to navigate through smoothly. And your website should be tempting so newcomers can enjoy it from the start, too. So, user experience (UX) is a crucial part of this. A few things to take into consideration:

  • User information security
  • Page loading speed
  • Easy navigation
  • Modern design

Today, The internet has become a key and very effective tool for the growth and popularity of marketing operators’ companies. Although “website construction” or “promoting the website” is the basis of Internet Marketing, it is not enough to achieve its goals. So, a web page is a real company with real values and purposes.

business models

Business Models

There are several business models associated with Internet Marketing. We usually define and shape a business model for a goal. This determines online marketing methods. So, here’s how we can explain some of these goals:

  • Sell e-commerce products and services directly to the customer or other businesses
  • Publishing
  • Ad sales
  • Potential customer capture methods

Apart from these, developing different business models and Internet Marketing methods is possible. It is according to the needs of businesses and organizations. Thus, you can come up with personalized strategies. Check the tips below on the use of strategies.


Set Marketing Goals

Set a specific goal for the best Internet marketing plan. Work towards your goals. Determine what you want to achieve when creating an internet marketing strategy.

  • Getting traffic to your website
  • Growing on social media
  • New subscribers
  • Earning business calls and more.

Know Your Audience

First, know your audience, then you can make a plan for your targeted circle. Search what brings them to your business. Hobbies? Buying habits? Economic status? Learn all the details. This can help you build your circle even more.


After you set your goals and make strategies, analyze the data you gained through them. This will also help you measure all the aspects of your marketing strategies. You can use Google Analytics to analyze your data. You can learn;

  • How many people visit your website daily/monthly
  • How many of your backlinks work
  • Do you get traffic from your ads and more? 
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Analyzing tools helps you keep track of your business and strategies. Thus, you can optimize your strategies according to your business data. 

benefits of internet marketing

Benefits of Internet Marketing

The most crucial gain of Internet Marketing is to bring a large amount of information to a wide audience, most clearly and effectively. So, the consumer connects to the internet, researches, selects the product, pays, buys the product, and can do it wherever they want. Internet Marketing extends the market to local, national, and international markets. It also reduces market entry and timed marketing costs compared to traditional print marketing, radio, and TV.

Internet marketing is very simple, but it requires using compliant strategies and integrating the organization with core business strategies. Business plans and their objectives become important when considering the necessary strategies, costs, and effectiveness of marketing campaigns. We can call it the Cost-Volume/Quantity-Profit relationship.

According to traditional marketing methods, being able to easily measure the prevalence, effectiveness, and responses of Online Marketing has brought order, trust, and responsibility to the advertising market. If you are interested in this article, also check the internet-based business ideas.

security considerations

Security Considerations

In addition to the conveniences of interaction and communication over the internet, information security is an important concern. Consumers primarily use virtual services and are skeptical about the reliability of shopping because of the concern that confidential information will be switched into foreign hands. Sometimes, websites can share the private information they obtain with other organizations for marketing purposes.

Due to the importance of security problems, companies are constantly working on solutions. Encrypting data is one of these solutions. Encryption is to make data a custom code. So, you cannot easily decipher this special code if the program or organization that encodes it does not have permission. Security increases when encoding becomes more complex, but security costs also increase together.

Industry Impact

Internet Marketing has been very effective primarily for intangible products (industries, music, banking, advertising). Advertisers’ focus on internet ads has increased internet advertising market share compared to radio and TV ad shares. For example, consumers began to buy music tracks over the Internet in MP3 format. Nearly all banks provide banking transactions on the Internet. People prefer virtual banking instead of going to bank branches and queuing and killing time.

Another type of business model that is spreading on the internet is auction-type sales. Previously, people sold products they sold in local flea markets electronically. However, auction-type sales are growing to include other products.


In this article, we inform you about what internet marketing is. Many companies were unable to follow the right strategy by looking at their trading volumes. So, they either abandoned their online investments or had to close them. Unlike classic marketing methods, internet marketing with dozens of methods must be done under expert consulting. Otherwise, your market share goal may not reach your desired size. Keep in mind that many success stories have succeeded in the internet marketing field with the right strategy. These achievements are the product of the right strategies.

Frequently Asked Questions About

Here are a few tips to give your new Internet marketing startup the boost it needs. So, read on.
-Promote Your Own Brand Well. This one should be obvious.
-Understand the Basic Principles of Marketing.
-Create Case Studies. 
-Speak at Conferences. 
-Consider Specializing.
-Never Stop Learning.

Yes, many companies offer social media services. You can get professional help.

Search engine optimization (SEO) is now one of the indispensable and most important parts of the marketing world. Therefore, one of the biggest helpers when trying to grow your brand will be to produce content suitable for search engine optimization.

Internet marketing covers a lot of things; as a result, it has several types:
Remember, there are seven types of Internet marketing:
-Social media marketing.
-Influencer marketing.
-Affiliate marketing.
-E-mail marketing.
-Content marketing.
-Search engine optimization (SEO)
-Paid advertising (PPC, SEM, etc.)

Ayşenur Tekin

Posts: 126

After graduating from Istanbul Aydin University, English Translation, and Interpreting department, Ayşenur Tekin is interested in writing and editing articles. She started her master's degree in New Media (at IAU) and started to gain knowledge in the fields of digital marketing and SEO. She is cur... Read More

2 Comments on What Is Internet Marketing?

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  1. Ruth G.
    Ruth G.

    This article offers a comprehensive overview of what internet marketing is all about, breaking down complex concepts into understandable sections. Perfect for those new to the field!

  2. Sid

    Loved the clarity this article brings to the vast topic of internet marketing. It demystifies the jargon and presents actionable insights, making it a go-to guide for beginners and seasoned marketers alike.